Music Industry 2.0 Moshito Music Conference & Exhibition Presentation On Technology.
NYLA Music & Media Conference
17
November 7-9, 2014 BRIDGING THE GAP BETWEEN THE MUSIC AND THE BUSINESS
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NYLA Music & Media Conference Mobile. AL November 7-9, 2014
Transcript of NYLA Music & Media Conference
November 7-9, 2014B R IDG ING T HE G A P B E T WE E N T HE MUSIC A ND T HE B USINESS
CONFERENCE CONTENT
• Creating a Music “Business”
• Selecting a Legal Structure
• Selecting your “Team”
• Setting Goals and knowing your limitations
• How Do I Get Paid?
• Learning about PRO’s (Performing Rights Organizations)
• Choosing the PRO that best fits your needs and how to get the most of it
• Understanding “who” gets paid and “why”
• International Licensing and Distribution
• What is it and how does it figure into your music business
• How to get your music to the international markets
• Understanding the difference in distribution arms
• Selecting the distribution that is right for YOU
• Brand Marketing
• WHAT is Brand Marketing?
• How to make you or your business a “Brand”
• Spending wisely to maximize ROI (Return On Investment)
• Measuring the effectiveness of your Branding Strategy (Strategic Marketing)
• Media
• How to effectively use Traditional Media
• Social Media vs. Social Nonsense
• How to create a Social Media campaign that will GROW your brand
• Media resources that will support your Brand
• How to make money via Social Media (Facebook, Twitter, YouTube, etc.)
• Business Finance
• How to fund your business
CONFERENCE OUTLINE
Day One
• Check In
• Meet and Greet Reception w/LIVE Performance by Known Artist (TBA)
Day Two
• Breakfast (complimentary)
• Welcome and Introductions (Main Ballroom)
• Breakout Sessions with Panelist (15 to choose from)
• Lunch (complimentary) Main Ballroom w/LIVE A&R Listening Session
• Breakout Sessions with Panelist (15 to choose from)
• Evening Break (Dinner on your own)
• LIVE Artist Showcase
Day Three
• Breakfast (complimentary)
• Breakout Sessions with Panelist (6 to choose from)
• Wrap-Up (Main Ballroom)
THE PANELISTS
Jubba SeytidTV One
Sr. Director of Programming(Pending)
Theodore TaylorTribal Marketing Chairperson at
MOENOPALI SOCIETY, Inc.and Creator at Star Quality Entourage
Allen JohnstonOwner/Founder at The Music
Specialist and International Licensing Expert and Consultant
Chris PringleCEO of CM3 Media Group Inc.
Brand Marketing Specialist and Co-Founder of West Coast Music Industry
Honors
Anita PringleCFO/CMO at CM3 Media Group, Inc
Chief Editor at WhoHollywood MagazineSocial Media Branding and Marketing
Consultant
Kevyn NelsonAuthor of “Corporate Credit Unleashed”
Chief Editor of Blende Magazine and CEO of Midas Touch Worldwide Entertainment, Inc.
James LeachSESAC
Vice President, Writer/Publisher Relation, West Coast Operations
(Pending)
More Panelist To Be Announced (TBA)
Jabari AliBET
Music Director
CONFERENCE OBJECTIVES
• Inform attendees on Music as a “Business” and supply the information to implement
Inform
• Offer sessions that will help build a more educated artists or business owner
Educate • Create relationships, music and networks that will work together
Create
SUPPORTERS
EVENT INFORMATION
DATE: November 7-9, 2014
WHERE: Mobile, AL
LOCATION: The Battle House Renaissance Mobile Hotel & Spa26 North Royal StreetMobile, AL 36602
VENUE
The Battle House Renaissance Mobile Hotel & Spa26 North Royal StreetMobile, AL 36602
THE HOST CITY
Mobile is the county seat of Mobile County, Alabama.The population within the city limits was195,111. making it the third most populous city inthe U.S. state of Alabama, the most populous in MobileCounty, and the largest municipality on the GulfCoast between New Orleans, Louisiana, and St.Petersburg, Florida.
Alabama's only saltwater port, Mobile is located at thehead of the Mobile Bay and the north-central Gulf Coast.The Port of Mobile has always played a key role in theeconomic health of the city beginning with the city as akey trading center between the French and NativeAmericans down to its current role as the 12th-largestport in the United States. Mobile is the principalmunicipality of the Mobile Metropolitan Statistical Area,a region of 412,992 residents which is composed solelyof Mobile County and is the third-largest metropolitanstatistical area in the state. Mobile is the largest city inthe Mobile-Daphne−Fairhope CSA, with a totalpopulation of 604,726, the second largest in thestate. As of 2011, the population within a 60 mile radiusof Mobile is 1,262,907.
MEDIA STRATEGY
Social Media
• Promotion of event and Sponsors / Brand via Social Media Sites
• Targeted promotion up to over 2,500 Bloggers – directly discussing Event
• Internet Banner Ads
Traditional Media
• Magazines and Print Media
• Television
• Radio
• Billboards / Posters / Transit Boards
• Promotional Materials i.e. t-shirts, hats, sun glasses etc.
MEDIA
TARGETED AUDIENCE
Who Will Be There?
• Business Executives in Television, Film and Music
• Celebrities and Artists
• Producers, Directors, Brand Managers
• People seeking the knowledge to help grow their business
• Tastemakers
28%
15%49%
8%
Attendees
Business Professionals
Film / TV
Artist / Producers / Writers
Public
TICKETS
3-Day Event Pass $199.00Access to all Panel Breakout Sessions, A&R Session,Artist Showcase (Food and Hotel NOT INCLUDED) And Hotel Parking
1-Day Event $109.00Access to all Panel Breakout Sessions FOR DAY PURCHASED(Food and Hotel NOT INCLUDED)
3-Day Event Pass + Hotel and Food $499.00Access to all Panel Breakout Sessions, A&R Session, Music Submission, Artist Showcase , One-on-One Mentoring Sessions,Hotel Room for (2) nights, Meals and Hotel Parking
SPONSORSHIP PACKAGES
SPONSORSHIP PACKAGES
Bronze
$5,000
Contributing Sponsor of Event
Mention in Media, Press Releases
Banner Placement (One (1) Banner Provided by Sponsor)
LOGO PLACEMENT ON STEP & REPEAT
Radio Advertisement
Placement of Promotional Items In Gift Bags & Give-a-ways
5 VIP Tickets
VIP Gift Bag
INDIVIDUAL SPONSOR
$1,500
Mention in Media, Press Releases
Placement of Promotional Items In Gift Bags & Give-a-ways
Banner Placement (One (1) Banner Provided by Sponsor) - negotiable
2 VIP Tickets
VIP Gift Bag
STEP & REPEAT ONLY$700.00
2 Event TICKETS
VIP GIFT BAGS
$500
Placement of Product In Gift Bags – 500 Piece Minimum
CONTACT US
323.250.2666
SPONSORSHIP INQUIRIES
CM3 Media Group, Inc.
5751 S Mullen Ave
Los Angeles, CA 90043
www.cm3mediagroup.com
Please submit all inquiries directly to:
MEDIA / PRESS INQUIRIES
Anita Wilson-Pringle
Chris Pringle
Allen Johnston
Theodore (Teddy) Taylor
Kevyn Nelson
