Nyheder juni 2011 FTU Boghandel - ftuarkiv.dk · Essentials of Organizational Behavior with...

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Computer Science Business & Economics FTU Boghandel FTU boghandel aalborg centerboghandel ftu.dk Nyheder juni 2011

Transcript of Nyheder juni 2011 FTU Boghandel - ftuarkiv.dk · Essentials of Organizational Behavior with...

Computer Science

Business & Economics

FTU Boghandel

FTUboghandel aalborg centerboghandel

ftu.dk

Nyheder juni 2011

ftu.dk

FTU - i samarbejde med forlagene - præsenterer her, nyhederne indenfor lærebøger til:

Datamatiker - Finansøkonom - Markedsføringsøkonom

FTU Boghandel er ofte sparringspartner for underviserne og vi indgår gerne i en aftale, hvor vi tager ansvar for den rigtige information om:

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Alle priser i nyhedsbrevet er foreløbige, da forlagene af og til justerer priserne kort før udgivelsen.

Du kan også få dette nyhedsbrev, der udkommer 2 gange årlilgt, mailet som en pdf-fil. Tilmeld dig denne service på: [email protected]

Specialboghandel indenfor IT, teknik, økonomi og business med afdelinger i Aarhus, Randers, Aalborg og Esbjerg.

BESTILLING:Der kan bestilles bøger pr. brev, telefon, e-mail eller via vores hjemmeside. Naturligvis er du også velkommen til, at besøge os. Adresserne på vores 7 afdelinger finder du på bagsiden af dette katalog.

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I marts 2011 fusionerede FTU Boghandel og Aalborg Centerboghandel. Fusionen er sket med om-gående virkning, og betyder at vi er en af Danmarks største selvstændige boghandlere. For dig som kunde betyder udvidelsen at du nu kan finde os i 7 forskellige forretninger i Aarhus, Aalborg, Randers, Esbjerg og Viby J samt, naturligvis, som hidtil på www.ftu.dk

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Business & Economics

Strategic Management and Competitive Advantage: Con-cepts, 4edCore strategic management con-cepts without the excess. Just the essentials—Strategic Ma-nagement and Competitive Advan-tage strips out excess by only pre-senting material that answers the question: does this concept help stu-dents analyze real business situati-ons? This carefully crafted approach provides students with all the tools necessary for strategic analysis.

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Business Communication Essentials: International Version, 5edOnly Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today’s business environment. Business Communication Essen-tials presents these technologies in the context of proven commu-nication strategies and essential business English skills.The fifth edition includes updated and new content on social media and technology.

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Essentials of Organizational Behavior with MyManagement-Lab: Global Edition, 11edThis bestselling, brief alternative for the OB course covers all the key concepts needed to understand, predict, and respond to the behavior of people in real-world organizations. This text also includes cutting-edge topics and streamlined pedagogy to allow maximum flexibility in desig-ning and shaping your course.The eleventh edition contains ex-panded and updated coverage on international issues, as well as new sections on the management of in-formation, safety and emotions at work, risk aversion, self-determina-tion theory, managing information, and downsizing. localizations, working with external contractors, writing documentation, and project management practices.

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Business & Economics

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Economics European Edition, 8edEconomics touches almost every aspect of life, from climate change to terrorism, taxes to house prices, wages, to how much time to spend studying. Thinking like an economist will enable you to evaluate economic policies, understand human behaviour, and make more informed decisions.This comprehensive text provides de-tailed presentation of the principles of economics, using real-world examp-les and applications. The aftermath of the global financial crisis is covered in depth, and its implications for future economic policy are thoroughly exami-ned.

Microeconomics with MyEcon-Lab: Global Edition, 6edThis title is a Pearson Global Edition. The Editorial team at Pearson has wor-ked closely with educators around the world to include content which is espe-cially relevant to students outside the United States.Students need to learn two skills in this course: they need to master the requi-site micro theory, and at the same time develop their problem-solving skills. Microeconomics has become a market leader because Perloff presents the-ory in the context of real, data-driven examples, and then develops intuition through his hallmark Solved Problems. Students gain a practical perspective, seeing how models connect to real-world decisions being made in today’s firms and policy debates.It is easy to encourage students to practice working problems with My-EconLab, the online homework and tutorial system.MyEconLab includes exercises and Solved Problems pulled right from the book, as well as Econo-mics Videos featuring ABC News. For more information visit MyEconLab and Economics Videos.

Key Financial Market ConceptsUnderstanding financial formulae, con-cepts and definitions is critical for an-yone who wants to succeed in the fi-nance professions. It’s not enough just to have heard of a phrase or a term, but successful finance professionals need to understand them, know how they work and how to use them to full effect. Key Financial Market Concepts shows the reader what they need to know, defines and provides the details of each concept, how it works, when it is likely to arise and how best to use it.

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Mobile MBAIs your career progressing as fast as you want it to? Do you love your job, but think you could benefit from a busi-ness school education? The Mobile MBA is your portable business coach and it delivers all the knowledge you need to fast track your career. It ex-plains MBA skills, models and appli-cations and shows you how to put the grand theory and big talk into practice. The Mobile MBA comes complete with 11 free video Skill-Pills, which can be downloaded to your smart phone, tab-let or computer. Get access to up-to-date advice on the move so you can apply your new skills where and when you need them.

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International Economics with MyEconLab: Global Edition, 9edNobel Prize winning economist Paul Krugman and renowned researcher Maurice Obstfeld set the standard for International Economics courses with the text that remains the market leader in the U.S. and around the world. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the wor-ld to include content which is especially relevant to students outside the United States.International Economics: Theory and Policy is a proven approach in which each half of the book leads with an intuitive introduction to theory and fol-lows with self-contained chapters to cover key policy applications. Available with MyEconLab!All end-of-chapter problems are inte-grated into MyEconLab—Pearson’s online assessment and tutorial system. Students get instant, targeted feed-back, and instructors can encourage practice without needing to grade work by hand. For more information visit My-EconLab.

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Fundamentals of Corporate Fi-nance with MyFinanceLab: Glo-bal Edition, 2edThis title is a Pearson Global Edition. The Editorial team at Pearson has wor-ked closely with educators around the world to include content which is espe-cially relevant to students outside the United States.The core concepts you expect. The new ideas you want. The pedagogy your students need to succeed. Fundamentals of Corporate Finance’s applied perspective cements students’ understanding of the modern-day core principles by equipping students with a problem-solving methodology and profiling real-life financial management practices—all within a clear valuation framework.The second edition focuses on new to-pics and includes an increased empha-sis on valuation.

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Understanding and Managing Organizational Behavior with MyManagementLab: Global Edi-tion, 6edGeorge/Jones uses real world examp-les, thought- and discussion-provoking learning activities and the latest organi-zational behavior research to help stu-dents become more engaged in what they are learning.

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Business & Economics

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Practical Business StatisticsPractical Business Statistics, Sixth Edition, is a conceptual, realistic, and matter-of-fact approach to managerial statistics that carefully maintains-but does not overemphasize-mathematical correctness. The book offers a deep understan-ding of how to learn from data and how to deal with uncertainty while promoting the use of practical computer applications. This teaches present and future managers how to use and understand statistics without an overdose of technical detail, enabling them to better understand the concepts at hand and to interpret results. The text uses excellent examples with real world data relating to the functional areas within Business such as finance, accounting, and marketing. It is well written and designed to help students gain a solid understanding of fundamen-tal statistical principles without bogging them down with excess mathematical details.

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Business & Economics

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Financial Institutions Management: A Risk Management Approach, 7edSaunders and Cornett’s Financial Institu-tions Management: A Risk Management Approach 7/e provides an innovative ap-proach that focuses on managing return and risk in modern financial institutions. The central theme is that the risks faced by financial institutions managers and the methods and markets through which these risks are managed are becoming increasingly similar whether an institu-tion is chartered as a commercial bank, a savings bank, an investment bank, or an insurance company. Although the tra-ditional nature of each sector’s product activity is analyzed, a greater emphasis is placed on new areas of activities such as asset securitization, off-balance-sheet banking, and international banking.

Macroeconomics, 11edDornbusch, Fischer, and Startz has been a long-standing, leading interme-diate macroeconomic theory text since its introduction in 1978. This revision retains most of the text’s traditional fea-tures, including a middle-of-the-road approach and very current research, while updating and simplifying the ex-position. This revision focuses on ma-king the text even easier to teach from. The only pre-requisite continues to be principles of economics.

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Business & Economics

Organisational Behaviour, 4edNow in its fourth edition, this establis-hed European text by Marc Buelens, Knud Sinding and Christian Waldstrøm offers students a complete account of Organisational Behaviour in the twen-ty-first century. Updated to provide comprehensive and contemporary co-verage, with many new and updated cases and examples, this new edition retains its rigorous approach and wide-ranging theoretical underpinnings.

Investments, 9edBodie, Kane, and Marcus’ Investments and Portfolio Management sets the standard for graduate/MBA invest-ments textbooks. It blends practical and theoretical coverage, while main-taining an appropriate rigor and a clear writing style. Its unifying theme is that security markets are nearly efficient, meaning that most securities are pri-ced appropriately given their risk and return attributes. The text places grea-ter emphasis on asset allocation and offers a much broader and deeper tre-atment of futures, options, and other derivative security markets than most investment texts. It is also the only gra-duate Investments text to offer an on-line homework management system, McGraw-Hill’s Connect Plus Finance.

Money, Banking and Financial Markets - Global edition, 3edCecchetti’s Money, Banking, and Financial Markets, 3e offers a fresh, modern, and more student-friend-ly approach to the subject. Students will find the material more relevant and interesting because of the book’s unique emphasis on the Five Core Principles, the early introduction of risk, and an integrated glo-bal perspective. Cecchetti is THE money and banking book for today’s students. By focusing on the big picture via core principles, Cecchetti teaches students the rationale for financial rules and institutional structure so that even when the financial system evolves, students’ knowledge will not be out of date. The worldwide financial crisis of 2007-2009 was the most severe since that of the 1930s, and the reces-sion that followed was the most widespread and costly since the Great Depression. Around the world, it cost tens of millions of workers their jobs. In the United States, millions of families lost their homes and their wealth. To stem the crisis, governments and central banks took aggressive and, in many ways, unprecedented actions. As a result, change will be sweeping through the world of banking and financial markets for years to come. Just as the crisis is transforming the financial system and government policy, it is transforming the study of money and banking. Against this background, students who memorize the operational details of today’s financial system are investing in a short-lived asset. Cecchetti & Schoen-holtz Money, Banking, and Financial Markets, 3e focuses on the basic functions served by the financial system while deemphasizing its current structure and rules. Learning the economic rationale behind current financial tools, rules, and structures is much more valuable than concentrating on the tools, rules, and structures themselves. Students will gain the ability to understand and evaluate whatever financial innovations and developments they confront.

Fundamentals of Corporate Fi-nance: European Edition with Connect Plus Card, 1edFundamentals of Corporate Finance, 1st European Edition, brings to life the modern-day core principles of corpora-te finance using a problem solving ap-proach. The book is an adaptation of the highly successful Fundamentals of Corporate Finance text by Ross, We-sterfield and Jordan and is aimed spe-cifically at an international audience.

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Architecture of Network Systems Network systems are network-attac-hed, computational systems that recei-ve, process and transmit data packets. The advances in high speed transmis-sion technologies require high-speed link attachments that are able not only to receive and transmit data at high speed but subsystems that store and process packets as well, at speeds that are equivalent to the link speeds. The architecture of network systems, i.e. adapters, switches, bridges, rou-ters, etc., constitutes a new technical area that requires skills in computer architecture, design methodologies, algorithm design and networking. As an emerging field, the architecture of network systems enables a systema-tic approach for the definition and de-velopment of network systems, analo-gous to that of computing systems.This book addresses the need for a systematic treatment of the technical aspects of network systems architec-ture.

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GarrettJan. 20119780321683687 Kr. 323,-

Software Build Systems: Principles and Experience, 1edAn up-to-the-minute expert guide to the concepts and tools needed to construct reliable and efficient software build sy-stemsPeter Smith 9780321717283March 2011 Kr. 490,-

Algorithms, 4edThe standard algorithm guide for work-ing programmers --now fully updated, broadened, and available again in a po-pular single-volume formatSedgewick 9780321573513March 2011 Kr. 658,-

Agile Software Requirements:Lean Requirements Practices for Teams, Programs, and the Enterprise, 1edThe first book 100% focused on over-coming the #1 barrier to agile adoption in large software organizations: require-ments gathering.Leffingwell 9780321635846Jan. 2011 Kr. 412,-

Lean-Agile Acceptance Test-Dri-ven Development:Better Software Through Collaboration, 1edUse powerful Acceptance Test Driven Development (ATDD) techniques to improve software quality and increase speed of delivery.Pugh 9780321714084Jan. 2011 Kr. 323,-

From Idea to App: Creating iOS UI, animations, and gestures, 1edA guide for web designers and develo-pers who want to design iOS applications to Apple standards.Welch 9780321765550March 2011 Kr. 290,-

Computer Science

The Non-Designer’s Illustrator Book, 1edThis exercise-based guide from best-selling authors Robin Williams and John Tollet teaches (non) illustrators how to use Adobe IllustratorWilliams 9780321772879Oct..2011 Kr. 290,-

The Non-Designer’s InDesign Book, 1edRobin Williams takes you through a series of fun, friendly, project-based exercises that remove the fear factor from learning InDesign.Williams 9780321772848July 2011 Kr. 290,-

Non-Designer’s Photoshop Book, 1edBest-selling authors Robin Wil-liams and John Tollett take readers through a series of custom exercises for teaching PhotoshopWilliams 9780321772831July 2011 Kr. 290,-

Sams Teach Yourself Adobe Creative Suite 5.5 All in One, 1edThe complete beginner’s guide to using Adobe Creative Suite tools together to create great print and Web projectsbinder 97806723332932012 Kr. 323,-

Model-Based Development: Applications, 1edA proven, start-to-finish software de-velopment methodology that finally delivers on the promise of modelba-sed approachesLahman 9780321774071July 2011 Kr. 535,-

The Clean Coder: A Code of Con-duct for Professional Programmers, 1edRobert C. Martin reveals the discipli-nes, techniques, tools, and practices that separate software craftsmen from mere »9-to-5« programmers.Martin 9780137081073May 2011 Kr. 323,-

The Basics of Web Design Hmtl5 & Css3, 1edBasics of Web Design: HTML, XHTML, and CSS is intended for use in a beginning web design or web development course. The text covers the basics that web desig-ners need to develop their skills: * Introductory Internet and Web con-cepts * Creating web pages with (X)HTML * Configuring text, color, and page layout with Cascading Style Sheets * Configuring images and multimedia on web pages * Web design best practices * Accessibility, usability, and search engine optimi-zation considerations * Obtaining a domain name and web host * Pub-lishing to the Web

Felke-MorrisMarch 20119780137003389Kr. 424,-

Essentials of Systems Analysis and Design, 5edA clear presentation, organized around the systems development life cycle model. Essentials of Systems Analysis and Design is a briefer version of the authors’ successful Modern System Analysis and Design, designed for tho-se seeking a streamlined approach to the material. This text also features the systems development life cycle model, which is used to organize the informa-tion throughout the chapters. The fifth edition emphasizes current changes in systems analysis and design.

Valacich,George,HofferAug. 20119780137067114Kr. 635,-

Computer Science

Starting Out with Java: From Control Structures through Data Structures, 2edStarting Out with Java: From Control Structures through Data Structures is designed to be used in a 2 or 3 seme-ster/quarter sequence for beginning programmers. Tony Gaddis empha-sizes problem-solving and program design by teaching the Java program-ming language through a step-by-step detailed presentation. He introduces procedural programming early and co-vers control structures and methods before objects. Students are enga-ged and have plenty of opportunity to practice using programming concepts through practical tools that include end-of-section and chapter exercises, case studies and programming projects.

Haskell: The Craft of Functional Programming, 3edIntroducing functional programming in the Haskell language, this book is writ-ten for students and programmers with little or no experience. It emphasises the process of crafting programmes, problem solving and avoiding common programming pitfalls. Covering basic functional programming, through ab-straction to larger scale programming, students are lead step by step through the basics, before being introduced to more advanced topics.

Objective-C Programming: The Big Nerd Ranch Guide, 1ed

Hillegass 9780321706287Aug. 2011 Kr. 301,-

Java How to Program: Interna-tional Edition: International Ver-sion, 9edThe Deitels’ groundbreaking How to Program series offers unparalleled breadth and depth of object-oriented programming concepts and intermedi-ate-level topics for further study. This survey of Java programming contains an optional extensive OOD/UML 2 case study on developing and imple-menting the software for an automated teller machine.

ThompsonJune 20119780201882957 Kr. 412,-

Deitel & Deitel-May 20119780273759768Kr. 569,-

Gaddis,MugandaApril 20119780321545862Kr. 858,-

Starting out with Visual C# 2010: International Version, 2edIn Starting Out With Visual C# 2010, Gaddis makes a very detailed and evenly-paced presentation of both pro-gramming and C# syntax concepts so all readers will be able to follow along. His GUI-based approach to teaching C# will resonate with students in CS, IT, and CIS courses. Tony Gaddis’s accessible, step-by-step presentation helps beginning students understand the important details necessary to be-come skilled programmers at an intro-ductory level. Gaddis motivates the study of both programming skills and the Visual C# programming language by presenting all the details needed to understand the how and the why--but never losing sight of the fact that most beginners struggle with this ma-terial. His approach is both gradual and highly accessible, ensuring that students understand the logic behind developing high-quality programs.

GaddisApril 20119780132612142 Kr. 535,-

Sams Teach Yourself Windows Phone 7 Game Programming in 24 Hours, 1edNow, there’s a practical, hands-on guide to mastering 2D and 3D game development for Windows Phone 7 with Visual C# 2010 and XNA Game Studio 4.0. One step at a time, this book teaches all facets of mobile game development, from design through publishing via Microsoft’s Marketplace.Harbour

Aug. 20119780672335549Kr. 301,-

Sams Teach Yourself Html, Css, and Javascript All in One, 1edThe all-in-one HTML, CSS and Ja-vaScript beginner’s guide: covering the three most important languages for web development. The integrated, well-organised coverage expertly shows how to use all of these key tech-nologies together.

MeloniJuly 20119780672333323Kr. 267,-

Computer Science Computer Science

Computer Networks: An Open Source Approach, 1edYing-Dar Lin, Ren-Hung Hwang, and Fred Baker’s Computer Networks will be the first text to implement an Open Source Approach, discussing the net-work layers, their applications, and the implementation issues. Thus, it tries to narrow the gap between domain know-ledge and hands-on skills. The book is internet focused and discusses 56 open source code segments among all chapters. It is meant for the first course in Computer Networks.

Computer Organization, 6edThe sixth edition of this book covers the key topics in computer organizati-on and embedded systems. It presents hardware design principles and shows how hardware design is influenced by the requirements of software. The book carefully explains the main principles supported by examples drawn from commercially available processors. The book is suitable for undergraduate electrical and computer engineering majors and computer science specia-lists. It is intended for a first course in computer organization and embedded systems.

Microsoft® Word 2010: A Case Approach, 1edTimothy and Linda O’Leary and the Computer Information Technology Team at McGraw-Hill Higher Education offer your students a fully integrated learning program with time-tested qua-lity and reliability. Office 2010: A Case Approach offers running case study throughout the text to help students un-derstand the material in a consistent, relevant environment. Through this theme of “Making Office Relevant,” this text helps students understand why they need this course and these skills. Student success is assured through clear step-by-step instruction, plentiful screen captures and conceptual ex-planations. Each Lab, designed to be covered in 1 hour of class time, com-bines conceptual coverage with detai-led software-specific instructions. Each Lab opens with a running case study that highlights real-world applications of each software program and leads students from problem to solution. The O’Leary Series helps students learn specific applications skills along with those that cross all Office applications, which is especially important in maste-ring this version of Office.

Computer Networks: A Top Down Approach, 1edThis new networking text follows a top-down approach. The presentation begins with an explanation of the appli-cation layer, which makes it easier for students to understand how network devices work, and then, with the stu-dents fully engaged, the authors move on to discuss the other layers, ending with the physical layer. With this top-down approach, its thorough treatment of the topic, and a host of pedagogical features, this new networking book of-fers the market something it hasn’t had for many years- a well-crafted, modern text that places the student at the cen-ter of the learning experience. Forouzan’s Computer Networks pre-sents a complex topic in an accessible, student-friendly way that makes lear-ning the material not only manageable but fun as well. The appealing visual layout combines with numerous figu-res and examples to provide multiple routes to understanding. Students are presented with the most up-to-date material currently available and are encouraged to view what they are lear-ning in a real-world context.

HamacherMay 20119780071089005 Kr. 513,-

O´LearyAug. 20119780077331276 Kr. 702,-

Forouzan,MosharrafApril 20119780071315159Kr. 490,-

Lin, Baker,HwangMarch 20119780071315876Kr. 490,-

Survey of Operating Systems, 3edHolcombe, Survey of Operating Sy-stems, 3e “Your Foundation for IT Suc-cess!” McGraw-Hill is proud to introdu-ce the third edition of Jane and Charles Holcombe’s, Survey of Operating Sy-stems. This edition is a unique revision of the successful previous editions. Every chapter has been updated to include more illustrations and hands-on activities for students building a foundation for IT success through a fundamental understanding of desktop operating systems, including Windows 7, Mac OS X, and Linux. Due to market feedback and customer response, the textbook has been streamlined to pro-vide a new pedagogy, including more extensive coverage on security that is, presented earlier in the text, and a new chapter on Desktop Virtualization. Survey of Operating Systems offers today’s student a visual, interactive, and empowering approach to learning desktop operating systems so they can build their foundation for IT success!

HolcombeMay 20119780073518176 Kr. 769,-

Kontaktoplysninger

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Viden og værktøjer, der gør dig bedre og stærkere

FTU BoghandelHalmstadgade 68200 Aarhus N86 10 03 [email protected]

FTU BoghandelSønderhøj 308260 Viby J72 28 60 [email protected]

FTU BoghandelVester Allé 268900 Randers C87 10 04 [email protected]

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Aalborg CenterboghandelStrandvejen 12-149000 Aalborg Tlf.: 9940 [email protected]

Aalborg CenterboghandelNiels Bohrs Vej 86700 EsbjergTlf.: 7512 7764 [email protected]

Viljen til sejr 2 Coping - Viden og værktøjer, der gør dig bedre og stærkere

Viljen til sejr 2.0 er den længe ventede opfølger på Arne Nielssons best-seller Viljen til sejr fra 2003. Sammen med psykolog Bjarne Lellek gi-ver Arne Nielsson læseren en række helt nye arbejdsredskaber, der kan skabe klarhed og give en større forståelse for, hvordan man kan opfylde sine drømme og mål.

Forfatterne introducerer begrebet coping. Alt for mange mennesker får ikke det optimale ud af deres tilværelse, fordi de er ikke i stand til mestre og tackle hverdagens krav. Med en lang række af eksempler fra deres eget virke hjælper forfatterne læseren til at opstille selvtræningsstrategier - også kaldet copingstrategier.

Læseren lærer at håndtere modgang uden at gå til bunds, men hvad der er nok så væsentligt, så lærer læseren at optimere sine præstationer. Vil-jen til sejr 2 er en tidssvarende bog, der på et letforståeligt hverdagsdansk bringer læseren på forkant med morgendagens problemstillinger.

Arne Nielsson9788771081466Kr. 249,-