Nygaard Consulting Associates, Inc. -...

$: Nygaard Consulting Associates, Inc. - Metromedia.metro.net/board/Items/2014/09_september/20140908othersectors...Nelson\Nygaard Consulting Associates, Inc. 3 . ... Mandarin 11,723 surveys$

Nelson\Nygaard Consulting Associates, Inc. 2

What is a Comprehensive Operational Analysis?

■ In-depth assessment of strengths and weaknesses of existing system

■ Detailed evaluation of service area and markets ■ Goals of Study:

– Identify areas where operational efficiency may be improved – Identify opportunities to better serve customers – Provide roadmap for future growth

Nelson\Nygaard Consulting Associates, Inc.

3

Service Providers


4

Population Density


5

Low-Income Population


6

Employment Density


7

Zero Vehicle Households


8

Transit Demand Index


9

Existing Customer Profile

10

On-Board Customer Survey Overview

■ 37 question survey printed in English, Spanish and Mandarin

■ 11,723 surveys collected during May 2014 ■ Data collected on Express and local routes, at all times, on

all days of service


11

Rider Profiles Vary by Service Type

■ Local Rider – Female – Student or employed – Annual Income <$25,000 – Transit dependent – Regular to occasional rider

■ Express Rider – Female – Full-time employee – Annual Income >$50,000+ – Car owner/P&R user – Regular rider (4-5 times per

week)


12

Years of Patronage


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Silver Streak Express

5 Years or More 3 - 4 Years 1 - 2 Years 6 - 11 Months Less than 6 Months

13

Most Riders are Employed or Students

Employment Status Student Status

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Silver Streak Express AllRespondents

Full-time worker Part-time worker Unemployed

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Silver Streak Express AllRespondents

Full-time student Part-time student Not a student

• 60% of unemployed respondents are full-time or part-time students

14

Most Local Users are Transit Dependent Most Express Users are Choice Riders

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Access to a Car No Access to a Car

15

Income Levels Vary by Service Type


0%

20%

40%

60%

80%

100%

Local Silver Streak Express All Respondents

Under $10,000 $10,000 to $24,999 $25,000 to $49,999 $50,000 or more

16

Work and School are Predominant Trip Purposes


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Work College/School Medical/DentalSocial-Rec/Entertainment Shopping Personal BusinessOther

17

One-Seat Rides Are Most Common on Express


•One quarter of Silver Streak riders transfer more than once

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


No Transfer One Transfer Two Transfers >Two Transfers

18

Ratings of Existing Service


0% 20% 40% 60% 80% 100%

Safety on bus

Service goes where I need to go

Cleanliness of bus and bus stops

Overall satisfaction with Foothill bus service

Courtesy/knowledge of bus drivers

Quality of information about services

Length of Weekday service hours

Cost/fare of Foothill Transit

How Often the Bus Runs/Service Frequency

Amount of time to travel

Length of Weekend service hours

Very Poor Poor Fair Good Excellent

• Span, Frequency, Speed, and Fares have lowest ratings

19

Desired Foothill Transit Improvement – All Riders


0% 5% 10% 15% 20% 25% 30%

More Frequent Service

On-Time Performance

Buses RunEarlier/Later

Lower Fares

Faster Service

Cleaner Buses

Other

Nothing

20

Desired Foothill Transit Improvement – Infrequent Riders


0% 5% 10% 15% 20% 25% 30%

More Frequent Service

Faster Service

On-Time Performance

Lower Fares

Buses RunEarlier/Later

Cleaner Buses

Other

Nothing

21

Foothill Transit Service Hour Distribution


22

Service Requests by Jurisdiction


23

Service Requests by Jurisdiction


24

Phone Survey Responses

25

Phone Survey Overview


■ Average duration of survey: 10 minutes ■ 52 question survey conducted in English, Spanish and Mandarin ■ 1,206 surveys collected during May 2014

26

Non-Bus Riders: Biggest Reason for Not Taking the Bus?


20%

16%

15%

12%

8%

6%

5%

4%

3%

3%

2%

5%

0% 5% 10% 15% 20% 25%

Never thought of it/don't know

Already have a car/ride

Doesn't go where I need to go

Service not frequent enough/wait is too long

Trips are too slow or too long

It is too difficult to plan a trip

There is no bus stop near my home

Doesn't run during the times when I need it

Prefer car

Don’t need a car

Need car for work

Other

27

Infrequent Riders: Biggest Incentive for You to Ride Foothill Transit?


24%

18%

14%

13%

4%

4%

2%

21%

0% 5% 10% 15% 20% 25% 30% 35% 40%

More frequent service/shorter wait times

Discounted fares

Bus stop closer to my home or where I want to go

Service to more areas/where I want to go

Longer hours of operation on weekdays

More weekend service

Other

Nothing

28

Infrequent Riders: When Does There Need to Be More Service?


Note: Question only for those who indicated infrequent service as the reason for not taking the bus.

26%

24%

12%

10%

8%

8%

12%

0% 5% 10% 15% 20% 25% 30%

Weekdays during peak periods/rush hour

All the time

Early morning

Weekends

Weekday midday

Late night

Don't know

29

Initial Findings

30

Initial Findings

■ High ridership on several corridors and transit centers

■ Overlapping service of transit providers

■ Distinct Foothill customer markets

■ Connections to schools are key to increasing ridership


31

Next Steps

32

Next Steps

■ Fare analysis ■ Conduct field review of entire system ■ Begin making short and long-term recommendations ■ Project conclusion March 2014


33

Nygaard Consulting Associates, Inc. -...

Documents

Transcript of Nygaard Consulting Associates, Inc. -...