NYFI April 3 Startup Research: Terry Young

7/28/2019 NYFI April 3 Startup Research: Terry Young

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Founders Institute

Terry Young @terryyoungny



Irina Skayasr. communications manager

Dan Gouldcultural strategist

Tim Ettusdirector of operation



Why Are Brands Important

To Create A S*#T Load of $$



OR PREPARE TO BE DISRUPTEDBE THE DISRUPTOR



Breakthrough Innovation Is Exponent

Smartphone

Computers

Tablets

1980 1985 1990 1995 2000 2005 20101975

0

10,000

200,000

300,000

400,000

500,000

Unit sales (thousands)



30 Exponential Steps = 1 Billion30 Linear Steps = 30



THAT IS RIDING AN EXPONENTIAL TREBILLION DOLLAR IDEA



Power of Trends



EAT CULTURE FOR BREAKFAST



Trend Mapp

and Innovat

Worksho

SCORING

low high

ENERGY

short long

PREDICTION

Culturally-

Infused Social

Media

NOISE TO

SIGNAL

ID VELOCITY,

DOUBLING & EXPONENTIALS

CONE

OFPOSSIBILITIES

MAP,

CLUSTER,

SCORE

PATTERN

ANALYSIS

Real-Time Cu



INFLUENCERS

MEDIA

NATURAL LANGUAGE

EVENTSFRING

UNEXPECTED BURSTS

Separate Sign

P A l i T I f R



MACRO

FACTORS

INFLUENCERS Millennials & Automotive NATUR

Ambient AnxietyNew Family Dynamics CPortfolio Life

Jennifer LawrenceMark Zuckerberg Justin Timberlake Beyonce Lena Dunham

Dan Schwabel Jack Dorsey Christine Hassler Chelsea Krost Jason Dorsey

Barak Obama Elon Musk Lebron James Steve Kerr Jimmy Fallon

Mila Kunis Jay-Z Ryan Seacrest

Pattern Analysis To Inform Res

C ti M i T Id tif O



CONTENT NETWORK

MANIFESTATION

KEY

THEME

My Baby's Photobomb

Photo Went Viral And It's

Been a Pain in the Butt

1/23/13

Qualcomm CEO Details a 'Born

Mobile' World at 2013 CES

1/7/13

Women in Combat:

Exoskeleton Augments

Human Capabilities

1/24/13

FaceWash Makes Sure Your

Facebook Profile Is Clean and

Interview-Ready

1/25/13 Device as

Screen

Controller

Unexpected

Screens

Life Imitating

Screens

Google Announces First Project

Glass Hackathons In NYC And SF

Article date: Jan 15, 2013Disney Files Patent for

Augmented Reality Food

Article date: Oct 5, 2012

“Secret” U

Control Ne

Article date

Perch Turns Any Su

Interactive Retail E

Article date: Sep

Ikea Introduces Augmented

Reality Catalog

Article date: July 19, 2012

Screen

Shopping

E: 3 P: 29

E: 2 P: 25

E: 1 P: 30

E: 2 P: 30

TECHNOLOGY

Obama Answers

Questions VIA Reddit8/29/12

Icons

Remixed

PBS Mr. Rogers

Remixed

8/14/12

Why Vine’s G

into Some

2/4

Creative

Collaboration

Patina 2.0

Bite

Sized Media ASAPScience

E: 5 P: 26E: 5 P: 36

E: 4 P: 33

Augmented

Reality E: 4 P: 33

Analyze, Sample,

Remix

Simple UX Frictionless Life

Projector Lamps Lets

Workers Share

Remote Desk Space

Jan 24, 2013

Augmented

Life

The Secret Sauce Gesture

Behind Vine And Snapchat

Jan 29, 2013

Concierge

CurationTravelocity Takes A Page From Airbnb’s

Book And Launches Concierge Service

Jan 14, 2013

Automated

Routines

Ninja Blocks

Jan 25, 2013

E: 1 P: 28

E: 2 P: 24

E: 1 P: 20

E: 4 P: 39

E: 3 P: 21

Screen Culture

Honda

SPORTS

Nate Silver Bracket

Predictions

Mar 18, 2013

Twitter to Provide Video of Biggest

March Madness Moments

Jan 25, 2013

Crimson Tide Offers

Scholarship to 8th-GraderFeb 26, 2013

Where Has the

RefCam Been

All Our Lives?

Mar 7, 2013

E: 3 P: 20

E: 4 P: 30

E: 2 P: 31

E: 5 P: 34E: 5 P: 27 E: 2 P: 17

Conversation Mapping To Identify Opp

CATEGORY



Trends As Intelligence

Trends As Amplification



A.

identify cultural

trends before they

become popular

B.

create and deploy

content

C.

maximize value of investment by

optimizing deployment through

real-time monitoring and analysis D.

de-prioritize investmentwhen declining

E.

re-invest in

growing trends

Time

Cultural

Energy

W

2013 Trends Snapshot



NOW NEXT FUTURE

THE NEW KINKO’S

CAMERA READY

REAL-TIME REMIX

DIGITAL EDUCATION

TAILOR ON DEMAND INVISIBILITY

THE SHARING ECONOMY VIRTUAL GOODS EXCHANGE

GMO FOOD FIGHT THE NEW SPEAKEASY

DIGITIZED REALITY OPEN SOURCE REVOLUTION

QUANTIFIED HEALTH THE IKARIAN DIET

EFFORTLESS CONTENT GESTURECON

4D EXPERIENCE IMMERSIVE CINEMA

ARTIST AS ENTREPRENEUR HACKSTRUMENTS

ELECTIVE BIONIC SURGERY HANDMADE HUMANS

RISE OF THE NONES ARTIFICIAL SOUL

THE DIGITAL STADIUM SAFETY TECHNOLOGY

AMBIENT DOCUMENTATION SOCIALLY AWARE ROBOTS

ARMCHAIR EXPLORATION PERSONAL VEHICLES

BIOISM ARTIST AS DATA INTERPRETER

REMATERIALIZING

MICROBIAL BEAUTY

SELF-MADE CELEBRITIES

THE TECHNOLOGICAL DIVIDE

MAGIC MIRRORS

AUTOMAT 2.0

GAMING AS SPORT

ANCIENT FITNESS

MEMES INSPIRING CULTURE

LUXURY THEATERS

COLLABORATIVE CREATION

THE MICROBIOME

EXPLOSION OF CONSCIOUS MEDIA

ATHLETE ENTREPRENEURS

AUTOMATED LIFE

2013: A SPACE ODYSSEY

THE NEW AESTHETIC

2013 Trends Snapshot

18



8 Exponential Trends Shaping Humanity



Igniting Cultural En

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NYFI April 3 Startup Research: Terry Young

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