NYENRODE SPORTS - COLLEGE PERSONAL BRANDING
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Transcript of NYENRODE SPORTS - COLLEGE PERSONAL BRANDING
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STORY TELLING AND PERSONAL BRANDING
NYENRODE SPORTS - 12 OCTOBER 2015
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It takes people to tell a story It takes stories to build a brand
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INTRODUCTION
Gijsbregt
Feel free to follow me @gijsbregt
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INTRODUCTION
Gijsbregt and story telling
De Buik van Rotterdam
Sportnext
Livescope
Bright guys
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INTRODUCTION
Týrsday
The online (sports) content and activation agency.
http://www.tyrsday.com
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We empower talent in creating (online) value
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INTRODUCTION
It’s a digital world
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INTRODUCTION
When will internet video overtake TV?
“It already happend.” - Eric Schmidt CEO Google (in 2012)
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INTRODUCTION
Nike Inc.
Latest World Cup ad, featuring Real Madrid star Cristiano Ronaldo, was seen
by 78 million people in four days.
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INTRODUCTION
Nike Inc.
Latest World Cup ad, featuring Real Madrid star
Cristiano Ronaldo, was seen
by 78 million people in four days.
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INTRODUCTION
TV sets are in the minority
Computing devices used for video now far outnumber actual ‘televisions’
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INTRODUCTION
It’s a digital world
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INTRODUCTION
Digital world right now
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INTRODUCTION
Social media world wide
0
300
600
900
1200
Facebook Whatsapp FB messenger Instagram Linkedin Twitter Tumblr Snapchat Pinterest Foursquare Vine
405570
100199
284332
400
500
600
1400
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INTRODUCTION
Use of smartphone
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INTRODUCTION
Everything is connected
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INTRODUCTION
Number of runkeeper users
Today runkeeper has 38 million users
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INTRODUCTION
Tracking
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INTRODUCTION
Tracking
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INTRODUCTION
Data, messages and connections miss context
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STORYTELLING
Talent is your guide in this digital world
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STORYTELLING
The power of talent
106. 894.346 likes
38.206.113 followers
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STORYTELLING
Unfiltered communication
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STORYTELLING
It’s a sharing world
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STORYTELLING
Create a continuous impact
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STORYTELLING
Why?
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STORYTELLING
Connect to your fans
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STORYTELLING
Use your influence
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STORYTELLING
Tell your story the way want it
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STORYTELLING
Inspire people
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STORYTELLING
Create commercial value
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STORYTELLING
Take responsibility
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STORYTELLING
Even after you quit being a pro
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STORYTELLING
Manage the hassle away
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STORYTELLING
How?
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STORYTELLING
Set your goals
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STORYTELLING
What story do you have to tell?
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STORYTELLING
Let technology work for you
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STORYTELLING
Form and instruct your team
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STORYTELLING
Share your adventure
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STORYTELLING
Track results
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Get started
Create value
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GET STARTED
So how does it work?
Strategy
Social website
Consistent storytelling
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GET STARTED
Strategy
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GET STARTED
Social media websites
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GET STARTED
Social websites
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GET STARTED
Social website
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GET STARTED
Consistent storytelling
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CASES
Wilson Kipsang
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CASES
Wilson Kipsang
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CASES
Wilson Kipsang
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CASES
Wilson Kipsang
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CASES
Rabobank en WK Hockey
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CASES
Concept
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CASES
Platform
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CASES
Team
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CASES
The talent
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CASES
Fans
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CASES
Planning
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CASES
Results reach
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CASES
Engagement
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NEXT STEPS
Opportunities
Follow us: @teamtyrsday