Nyc U Of M Bookcamp 09 Ticket To Success

Your Ticket to Success!Based on the nationally acclaimed book: How Hard Are You Knocking?

Presented and Authored by

Tim Augustine

04/10/23 © How Hard Are You Knocking, Tim Augustine

2

Resume Starting PointsResume Starting Points

Why should I hire you?What is your employment brand?

What resources should you use for research?

What is your resume strategy?

How can you develop a targeted resume?


3

Why should I hire you?Why should I hire you?

What are your unique strengths?

What type of company / industry interests you?Identify your target industryDefine your company criteria

What type of positions are you qualified for?

What aspects of a job are most important to you?

What are your job search goals?Organize yourselfShort-term plan Measurable milestones


4

What are companies looking for?What are companies looking for?

Position KnowledgeIndustry KnowledgeEnthusiasm / MotivationFlexibility and Ability to AdaptSelf-ConfidenceAchievement OrientedTeamwork ExperienceCustomer OrientedCommunication SkillsTime Management Skills


5

Urgent IndustriesUrgent Industries

Life Sciences / HealthcarePharmaceuticals Medical devicesInstrumentationBiotechnology research and ancillary services

Renewable Energy (Wind, Solar, Bio)

Homeland Security and Defense

FinanceCredit, refinancing, wealth management, restructuring and workout.


6

Where do you want to work?Where do you want to work?

Identify your target companies

Determine the type of information you need What does the company do? Private / Public? Who are their competitors? What products / services do they produce? Who are their customers / prospects? What opportunities do they have?

Leverage your network (Who do you know?)

Do your homework!

© How Hard Are You Knocking, Tim Augustine04/10/23

7

The Resources to LeverageThe Resources to Leverage


8

Job Search Resources Job Search Resources

Personal and Professional NetworkBuild your list and follow-upBe Interested, Not InterestingBe a Rainmaker

InternetCompany SitesJob Boards AssociationsIndustry Sites

www.efinancialcareers.comNYSIA – New York Software Industry Association

Professional OrganizationsU of M Alumni AssociationToastmasters International

Informational Interviews

Job Descriptions – Monster.comJob Descriptions – Monster.com

Sr. Financial Analyst

Very stable mid-sized bank conveniently located in mid-town is seeking strong Financial Analyst. Role entails budgeting and forecasting, training business unit managers on budgeting process, preparing financial reports, variance analysis and financial forecasting. Will also be responsible for financial reporting including transfer pricing, cost allocations, profitability reporting and adhoc projects.

Ideal candidate will have BS/BA in Finance or Accounting. MBA or CFA a plus. Must have 6 years of financial analysis, including; budgeting, forecasting and variance analysis. Must have strong financial modeling. In-depth knowledge of fixed income instruments highly desired.

Banking or Financial Industry experience is preferable.

Company is very stable with strong employee retention programs, nice work environment and EXCELLENT benefits. Position will pay based on experience between 65-85k . Please send WORD copy of resume to [email protected]


9

Position DescriptionPosition Description

Bank Corporate Compliance Manager

This job functions as the second highest position in Corporate Compliance to the Bank. This position is responsible for the design & implementation of programs, policies and practices to ensure all business units are in compliance with federal, state and local regulatory requirements. To achieve this objective, the position is strategically in its approach in two fold:

Ensures that the Bank conforms to all regulatory requirements and guidelines relating to the Bank Secrecy (BSA), Anti-Money Laundering (AML) regulations, the USA PATRIOT Act, Know Your Customer (KYC) requirements, Officer of Foreign Asset Control (OFAC) regulations, Customer Identification Program (CIP) requirements and the Bank's policies and procedures (BSA Program).

Conducts a comprehensive compliance-monitoring program. Communicates the importance of compliance to all employees and the role it has in their job responsibilities. Reports significant compliance issues or violations to the Compliance Director. Meets with the Compliance Director on all compliance issues including those that require approval or acknowledgement by the Board of Directors.

© How Hard Are You Knocking, Tim Augustine

10

04/10/23

Description Con’tDescription Con’t

Bank Corporate Compliance Manager Requirements:

Knowledgeable of databases and websites used in the investigations of suspicious activity, including money laundering and terrorist financing.

Ability to remain composed and make appropriate decisions under stressful conditions, which may involve dealing with a range of responsibilities and defined timetables.

Ability to identify and define compliance related problems, collect data, establish facts, draw valid conclusions and make appropriate recommendations for corrective action.

WORK EXPERIENCE8 to 10+ years in BANK Corporate Compliance with 3 – 5 years directly in the community banking industry. No Securities Compliance candidates will be considered.


11


12

Develop a Targeted ResumeDevelop a Targeted Resume


13

Give Yourself a Fresh StartGive Yourself a Fresh Start

1) Start Fresh – What have you done?Assess Strengths and Accomplishments – Develop a listChange your paradigm – A resume is your first impression

3) Leverage Your ResearchPosition Descriptions Company CultureIndustry Trends

4) Develop a resume strategy

5) Write your target resume(s)

14

Create a “Living Resume”Create a “Living Resume”

Include all of your accomplishmentsInclude all of your strengthsInclude every job Include all of your training and certifications Include every service project

This will be your reference guide as you develop your targeted resumes



15

Resume Selling PointsResume Selling Points

Noticed and ReadFedEx, Priority Mail, Be Creative

Referred from a Network / Colleague

Error Free!

Sell your Experience / Company Fit

1 or 2 Pages, Easy to Read

Results OrientedTask Activities ResultsQuantifiable Results“Increased revenue by 25% annually”

16

A resume is…A resume is…

A strategic summary of your skills and accomplishments in terms of a specific job objective

A memory aid to refer to in an interview

A marketing tool to secure an interview and market yourself


17

Content mattersContent matters

Your resume is for the reader

Use specific phrases that convey your knowledge, professional image, and accomplishments

Delete the stuff that doesn’t sell you

Answer the who, where, what, and how

Highlight achievements - NOT DUTIES

Result-Oriented – What did you accomplish?

Self-market!



18

Basic Resume OutlineBasic Resume Outline

Current Contact InformationObjective / Summary StatementProfessional ExperienceEducationLeadership / Affiliations

1 or 2 Pages, Easy to ReadNo personal information

19

Objective or Summary? Objective or Summary?

0 – 5 years of experience – Objective Statement

5+ years of experience – Summary Statement

If you are switching fields or your occupational goal isn’t obvious from your experience use an objective


20

Objective ExamplesObjective Examples

OBJECTIVE A position in medical supply sales that will give me the opportunity to use my medical background and communication skills to contribute to the success of the firm.

OBJECTIVE To secure an accounts payable position with a global financial services firm.

OBJECTIVE To secure an analyst position within the bank workout group with a global financial services firm.


Summary ExamplesSummary Examples

• Bachelor’s degree and an MBA degree in marketing from The University of Michigan. Excellent presentation and communication skills. Speak Italian and German. Experienced in all aspects of international marketing research.

• Bachelor’s degree in financial management. Successfully completed several mergers and acquisitions within the software industry. Developed communication skills through Toastmasters International.

• Global marketing executive with strong leadership experience in technology

marketing, including company and product positioning, market segmentation, and analyst relations. Solid business foundation and experience in software sales and business development. Executive-level organizational leadership with well-rounded communication, presentation, teamwork, and interpersonal skills.

© How Hard Are You Knocking, Tim Augustine

21

04/10/23

Marketing SummaryMarketing Summary


22

S u m m a r y

A highly accomplished, goal-focused top sales and marketing executive and corporate officer with extensive experience in strategic planning, business/channel development, product management/launch, branding, advertising, pricing, market assessment, and corporate communications. Drives winning strategies with an entrepreneurial spirit and proven track record of success, including the following:

BRAND STRATEGY: Significant breadth of experience working with companies to clarify primary target markets, evaluate competitive advantages and opportunities, develop differentiated value propositions, and develop comprehensive brand strategies.

MARKETING STRATEGY: Leveraged customer analytics and research to identify product, service, and marketing opportunities to grow market share and increase revenue.

CORPORATE RESTRUCTURING: Led several reengineering and restructuring initiatives to eliminate redundancies, streamline processes and align organizational structure with corporate goals. Delivered annual cost savings over $100,000,000 for PNC.

CUSTOMER EXPERIENCE MANAGEMENT: Designed and implemented sales and service models to better deliver on key drivers of customer acquisition, cross-sell, and retention.

PRODUCT DEVELOPMENT AND MANAGEMENT: Developed and launched several new consulting practices, business units, and numerous new investment and banking products.

BUSINESS DEVELOPMENT: Highly successful sales person and sales manager.

A natural leader who fosters a sense of accountability. Possesses a rare ability to link strategy with tactics. Enrolls people in the vision, involving all levels and all types of thinkers into the process of goals a real ity. Facilitates a positive working environment conducive to top-level performance. An engaging, compelling speaker who effectively relays critical messages. Intuitive and action-oriented, easily narrows a project to the most important elements based on quick analysis. Far exceeds targets with a tenacious desire to excel.

23

Experience Experience

Avoid generic headingsProfessional ExperienceIndustry Experience

Healthcare ExperienceTechnology Knowledge and ExperienceFinancial Management Experience

Specific ExperienceTeaching ExperienceAccounting and Finance ExperienceSales and Marketing Experience


Marketing ExperienceMarketing Experience


24

E x p e r i e n c e One Financial Services Group, Pittsburgh, Pennsylvania Chief Marketing Officer, OAK Advisors 2002-2005 Led special project focused on enhancing revenue generated through referral channels inside and outside of bank. Identified potential referral channels, sized opportunity, developed marketing strategies, and developed product and service offers. Aligned sale s management and sales force and developed sales management infrastructure. Launched marketing campaigns, created sales reporting and campaign tracking, and executed communication strategy to share learning’s and results.

LEVERAGING REFERRAL SOURCES: Interviewed sales managers from each line of business to understand processes used before and to see what has and has not worked. Gathered their suggestions for how results could be improved moving forward.

Channel Ownership: Named channel owner for each referral channel to oversee sales component of initiative. Identified one person in each market responsible for overseeing activities with each channel for that market.

Tracking and Accountability: Developed sales calls and sales management reporting to track activity, opportunities and results.

Prospecting: Worked with data-mining team to identify target prospects within each referral source, and generate lead lists.

Marketing Tactics: Developed marketing tactics, including direct mail, product and service offers, sales presentations, marketing collateral, and campaign tracking.

Program Launch: Launched program for each channel and managed activity.

Referral Channel Growth: Resulted in all channels significantly ahead of goal for the first time in history. Drove run rate for each referral channel to at least 50% higher than it had been last year, with momentum building.

25

Professional / Industry involvement Professional / Industry involvement

TARA (Today's Already Rising Achievers)Membership Committee Member, Advisory Board Member, 2004-2005 PNC's Executive Women's Employee Resource GroupLeader of Pittsburgh ERG, 2004-2005 Harvard Business School Alumni Association — PittsburghPresident, 2002-2003Member, 1999-2005 Girls HopeBoard member, Chair of Marketing Committee, 2002-2005



26

Resume Example Resume Example

Timothy J. Augustine2434 East White StreetMiami, Florida 44444

(555) [email protected]

OBJECTIVETo obtain a position in medical supply sales which will give me the opportunity to utilize my medical background and communication skills to contribute to the success of the firm.

EDUCATION Columbia University, New York, NY Bachelor of Business Administration, December 2004 Major: Marketing, GPA: 3.5


MARKETING EXPERIENCE

Unitech Systems - Chicago, IllinoisInternational Software Company with operations in the United States, Europe, South America and Asia focusing on data quality applications.

Marketing Director – International Marketing 2003 - PresentInternational marketing leader reporting directly to the Vice President of

Global Marketing. Responsible for the worldwide market development activities including category creation, company and product positioning.

o Championed multiple customer and prospect industry forums raising the awareness of company and products increasing revenue by 22%.

o Implemented a global campaign for the Financial Services industry generating leads with such firms as Citibank, JP Morgan Chase and Bank of Hong Kong.

Experience ExampleExperience Example

Education ExampleEducation Example

Harvard University Graduate School of Business Administration, Boston, MassachusettsMasters of Business Administration

- Elected President first year. Elected Director of Student Affairs second year.

- Co-Chaired HBS Ventures on-campus concession programs, including yearbook, directory, printing and distribution, and HBS cleaners. Annual proceeds to benefit the student association exceeded $400,000.

University of Virginia McIntyre School of Commerce, Charlottesville, VirginiaBachelors of Science Degree, Marketing and Management, 1989

Gray Carrington Award and Scholarship – Full-year scholarship awarded annually to the University student who best demonstrates leadership, achievement, integrity, and humility.


29

Individualize every resumeIndividualize every resume

Make the resume specific to the job posted

Highlight the skills that most closely match the job

Make sure you understand the role you are applying for

Connect the dots for the employer!

Seek help from your network

Is it attractive?



Cover LetterCover Letter

As you develop a cover letter, you need to answer three questions:

What problems exist that need solved?

How can I highlight my strengths and show in this introduction letter that I can help the employer?

How can I show the value that I bring to the organization?


31

Cover Letter FormatCover Letter Format

The Introduction The introduction is typically a statement that mentions the position you are interested in and how you learned of it. Keep in mind, the recruiter or hiring manager will be reading many of these documents, therefore keep the introduction interesting and relevant.

The BodyThe body of the cover letter is typically one or two paragraphs summarizing your skills, knowledge, experience and career goals. You should focus this section on your understanding of the employer’s needs and match your strengths to those needs.

The ConclusionThe final paragraph highlights the action that you want the employer to take. It is also the section where you introduce your qualifications and request a phone call to set up an interview if interested. Make sure your final paragraph is confident and suggests a meeting or invites the recruiter to take further action.

Resume Resources Resume Resources

32

NACE- career development and job search advice for new college graduates and experienced candidates www.jobweb.com

Quint Careers http://www.quintcareers.com/resres.html

Resume Critique Form http://www.sonoma.edu/SAS/crc/resume/critique.shtml

The Riley Guide http://www.rileyguide.com/letters.html

Timothy J. Augustine www.howhardareyouknocking.com


Resume Questions? Resume Questions?

33



For More InformationFor More Information

Tim AugustineAuthor, How Hard Are You Knocking?

Principal / Vice PresidentAtwell-Hicks, Land Development ConsultantsPH: 734-786-7162Email: [email protected]

To learn more:www.howhardareyouknocking.com

Nyc U Of M Bookcamp 09 Ticket To Success

Documents

Transcript of Nyc U Of M Bookcamp 09 Ticket To Success