Katie Burke

CULTURE AS A COMPETITIVE

RECRUITING ADVANTAGE:

Building a company your

employees love

Yet somehow most corporate rule books look

something like this:

At HubSpot, we’ve built a different kind of culture rooted in transparency and autonomy.

But before I jump into what our culture is, let me

talk about what culture isn’t.

Culture Isn’t…

Wall Posters

Corporate Governance

Perks and Rewards

Culture Is…

• A bar for what’s possible at your company

• A powerful weapon in the war for talent

• A proactive catalyst to help employees make

better decisions

• A promise to your customers

• Collective clarity on what it means to be a part

of your organization

Culture Outpaces Every Other Variable for What Millennials

Prioritize in Choosing an Employer

And yet for most companies…

It’s Time For

A Wake-Up Call.

“culture: recruiting

product: marketing.”

@Dharmesh

Over 1.7 million views on

CultureCode.com

Your products will change.

Your strategy will shift.

Your culture will determine whether you can hire top talent,

how you respond to market challenges, and how you succeed

for the long haul.

Invest accordingly.

Questions? Concerns?

Comments? Critiques?

Know someone awesome who

should work at HubSpot?

Katie Burke

Kburke at hubspot dot com

@katieburkie