Leveraging  Analytics  to  Up  Your  Talent  Acquisition  GameAlyson  Yablonskie,  Associate  Director  Talent  Acquisition  &  Global  Operations

September  2015

Source:   comScore  July  2015

The  World’s  Largest  Travel  siteTripAdvisor  is  the  World’s  largest  travel  site  with  142.4m Unique  Users  in  July  2015

LATAM

11.6m

EUROPE

59.7m

MIDDLE  EAST  &AFRICA

5m

APAC

38m

NORTH  AMERICADesktop*

37.1mNORTH  AMERICAWith  Mobile

77.7m

EUROPEWith  Mobile

70.7m

2

Source:   comScore  July  2015

TripAdvisor  – Employer  Brand

3

DATA

encourage data

Source:   TripAdvisor   internal  data

• share  data  with  your  team  that  you  review  and  share  with  executives  

• work  backwards  when  explaining  data  purpose  to  the  team

• show  how  messy  data  appears  in  a  pivot  

• coach  to  the  data  knowing  it  is  an  intimidating  topic

• leverage  Google  and  data  gurus  within  your  reach

5

measure  everything

Source:   TripAdvisor   internal  data

• intertwine  data  and  strategy

• clarify  the  story  you  want  to  know

• understand  numbers  in  different  settings

• leverage  targets  and  RYG

• know  your  “sell”  numbers  and  your  “gap”  numbers

6

weeds, ratios  &  2nd layers

Source:   TripAdvisor   internal  data

• dig  under  the  graphs  and  jazzy  diagrams

• discover  what  is  driving  trends

• consider  how  one  data  point  impacts  another

• explore  how  removing  and  adding  measurements  impacts  your  view

• relate  the  data  to  other  numbers  – ratios  help  validate

7

upping  the  game

Source:   TripAdvisor   internal  data 8

• More  strategy  &  less  clean  up• Recruiter  become  partners  on  data

encouragement

• Create  clarity  on  your  mission• Raise  visibility  to  success  and  wins

measurement

• Validate  numbers  and  production

• Increase  knowledge  on  ROIratios  &  details

THANK  YOU!