New York Fashion Week

NEW YORK FASHION WEEK

NEW YORK FASHION WEEK Attendance/coverage/demographics &

Outreach

INDASHIO

2012EDITORS (PRINT)

3,000 email contacts 500 mailed invites

100 editors/journalists attending

ELLE Us Weekly

InTouchSTAR

OKAY! UPTOWN

SOCIAL LIFEInStyleVouge

BlackbookInterview

WWDNY POST

New York TimesBoston GlobeBoston HeraldMiami Herald

Chicago Sun TimesWashington Post

New York ObserverNY Daily News

The DailyCosmopolitian

GlamourMarie Claire

amNYMetro

EssenceFianacial Times

Television Reporters/ Producers*1,000 Emails Contacts*100 mailed invites*12 Producers/Reporters AttendingMTV NewsVH1E!STYLETYRA SHOWWENDY WILLIAMS SHOWRACHEL ROYOPRAHEntertainment TonightEXTRA!Fashion News LiveFashion TVNBCCBSFOXABC CWNY1Full Frontal FashionLogoBETWEOXYGENFOX NEWS

Online/Blogs*100 emails*10 mailed invites*50 Bloggers AttendingYAHOO!AOLBET.COMEONLINE.COMPEREZHILTON.COMBLOSSIP.COMMEDIA TAKE OUTTMZYBFMICAHJESSE.COMJUSTJARED.COM HOLLYSCOOP.COMSTYLE.COM LUCIRE.COM

Publicists/Managers/Agents•150 Email Contacts•150 Mailed Invites•75 AttendPMK-HBHBNCBWRID PRRogers& CowanThe Anderson GroupICMWillam Morris AgencyFORDEliteIMGMarilynMajor WhelminaParadigmnSusan BlondBritto AgencyLGPR

Buyers/Retailers*500 Email Contacts*200 Mailed Invites*50 AttendeesMACY’SSAKSBERGDORF GOODMANBARNEYSNORSTROMSJCPennyWalMartTargetSearsKmartBlueFly.comBoutiques WorldwideDillardsLord & TaylorUrban Outfitters

MEDIA COVERAGE•NY Daily News•New York Mag The Cut•ELLE.COM•ELLE Magazine•Radar Online•InTouch •Ok! Magazine•Wall Street Journal •Access Hollywood•NY POST

PAST SPONSORS

GIFT BAG PRODUCT PLACEMENT

*100 VIP GIFT BAGS for FRONT ROW(Editors, Celebrities, Buyers) *200 GIFT BAGS 2ND & 3RD ROW (Reporters, Journalists, Stylists, Buyers, Publicists)*200 STANDING/ 500+ AFTERPARTY PRODUCT DISTRIBUTION (Industry Execs, Marketing, Fashion, Entertainment, )

PROMOTIONAL CO-BRANDED ITEMSGet your brand in the hands of 500- 5,000 fashion fans by sponsoring a promotional giveaway item. Our high-impact premium items have everyone talking and a memorable keepsake. Your company may also request to receive additional quantities for promotional use.

TSHIRTS

Contributor $3,500.00Product placement option for gift bags.2 VIP reserved seats at show and after party

• Your Company Logo or Product on the runway and included in every photo opportunity

Especially for…• Title Sponsor Logo• Shoe/Footwear• Jewelry• Eyewear• Hair/Make-Up

RUNWAY PRODUCT PLACEMENT

Featured Sponsor 5,000Category ExclusivityPresenting Logo placement inclusion in all press releases and listings associated with the event which include, Invitations, Web-site, Emails, Print Ads, Bulk Mailings, Mass faxesCompany logo and link on INDASHIO web site Events pageProduct placement option for gift bags.3 VIP reserved seats at show and after party.Sponsor 2500Presenting Logo placement inclusion in all press releases and listings associated with the event which include, Invitations, Web-site, Emails, Print Ads, Bulk Mailings, Mass faxesCompany logo and link on INDASHIO web site Events pageProduct placement option for gift bags.2 VIP reserved seats at show and after party

STEP & REPEATLogo Inclusion $10,000 $10,000.00

Major Sponsor $5,000Category ExclusivityPresenting Logo placement inclusion in all press releases and listings associated with the event which include, Invitations, Web-site, Emails, Print Ads, Bulk Mailings, Mass faxes, After party presences etc.Full page color ad in our event program.Product Placement option for gift bagsCompany logo and link on INDASHIO web site Events page.5 VIP reserved seats at the show and after party

OFFICIAL AFTER PARTY AFTER PARTY $15,000.00•Signage all throughout venue•Photo opportunity with featured talent•Logo on all printed material along with Step & Repeat•Your company name to appear with RSVP confirmations – Ability to include your company message/tagline•Product donation along with cups, ice, napkins and mixers for 500 guests •Your very own designated bar area•Sponsor logo inclusion in all event advertising, promotional and collateral materials•On-site signage, posters and promo material displayed inside of venue•Place promo items in VIP as well as standard gift bags•Ability to customize bottles for each celebrity in attendance or to fit with event theme

Trident Vitality Presents INDASHIO NY FASHION WEEK SHOW Generated over 64 MILLION MEDIA IMPRESSIONS

Presenting Sponsor Sample

•Designed Dresses inspired by Trident Gum Vitality Flavors• Vitality Suite for guests to get product samples•Step & Repeat•Logo Branding on all materials•Major Logo Presents at Show•Celebrity Product Placement•Runway Product Placement•Online Branding on social media•Press Placements in OK!, Wall Street Journal, Access Hollywood, NY Post, amNY, Gawker to name a few

• $50,000k 1 Show Season • $80,000k 2 Show Seasons Feb/Sept• $100,000 Presenting Sponsor at all shows worldwide for 2011 FASHION WEEK/SHOW PROMOTIONS1. OUTDOOR BRANDING ON MARQUEE OR ENTRANCE RECOGNITION Your logo will be promoted on the venues entrance the night of

the event2. TELEVISION DROP-Ins Ten announcer-read-drop-ins will be aired promoting your company during the TV Broadcasts and interviews.3. RADIO / DJ ADVERTISING SUPPORT Your company will receive 20 rotating :30 second pre-recorded announcements and 10 10:

second live announcements during the event and in radio ads.4. PUBLICATIONS Your company will receive a mention in INDASHIO publications/ show program and media sponsors as the official and

exclusive sponsor of the season. Circulation includes distribution at our events all major domestic and international markets. 5. PERSONAL APPEARANCE A complimentary appearance by INDASHIO and/or his models at a time and location to be selected by your

company (subject to availability)6. PRESS RELEASES A press release prepared by INDASHIO announcing your company’s sponsorship and participation will be sent to

media outlets locally, nationally and internationally.**Television Drop In-Commercials are subject to the individuals station’s exclusive advertising and program agreements**Publication mentions and ads are subject to the print deadlines of each publication7. HONORARY HOST, PRESENTER OR SPOKESMODEL A company representative can host, present , model or speak at the event.8. VIP BRANDED SUITE / VIP SECTIONYour company will receive the rights to the VIP section and entertain up to 12 guest at the after party and front row seats at the show. 9. RED CARPET BRANDING /STEP & REPEAT 10. BAR RECOGNITION AT SHOW/AFTER PARTY Branded Bar area featuring you company logos, signage, displays and product.11. DJ BOOTH BRANDING & MENTIONS12. BACKSTAGE BRANDING13. RUNWAY BRANDING Your company logo can be featured on the backdrop or on the actual runway floor.

Title/Presenting Sponsor

NEW YORK FASHION WEEK

Contact: Anel Pla SWAP Management Inc1375 Broadway 6th FlrNY, NY 10018(914) 819-3009 anelpla@swapmgmt.com