Nxnei 201: Convince clients to love your work as much as you do
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Transcript of Nxnei 201: Convince clients to love your work as much as you do
who am i? mavis huntleyhead of integrated production, john st. @mavylala
who is john st.?
3johnst.comBe unignorable.Be unignorable.
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convince clients to your work as much as you do
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+ 1. respect the brief
+ 2. build relationships
+ 3. make it sparkly
+ 4. uncomplicate complicated things
+ 5. don’t be defensive
+ 6. the end is the most important part
6 steps
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1. respect the brief
experience planning
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1. Ground floor 2. Scouting 3. Brand experience plan
5. measurement & analytics
4. execution and maintenance
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2. build relationships
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3. make it sparkly
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4. uncomplicate complicated things
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5. don’t be defensive
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6. the end is the most important part
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+ 1. respect the brief
+ 2. build relationships
+ 3. make it sparkly
+ 4. uncomplicate complicated things
+ 5. don’t be defensive
+ 6. the end is the most important part
6 steps