NVP - Industry Analysis
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Transcript of NVP - Industry Analysis
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Amanda van Hoornaar
Lisa van Vuuren
Suzanne Walthaus
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The concept
Conceptual combination:
Wicked Vans Regular mini van rental
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The concept
• What?
• Where?
• To whom?
• For what?
Mini van rental
The Netherlands
Youth
Vacations / Trips
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THE INDUSTRYMini van rental (9pers.)
Chamber of commerce number: 77.111(‘Verhuur personenauto’s/lichte bedrijfswagens’)
Rental industry revenues: €630M (2006)
Growth rate:
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Growth in number of rental companies in the Netherlands 1997-2007
THE INDUSTRY
Average company size per sub-branch 1997 - 2007
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Industry Analysis
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Industry Analysis• Mini vans
• Repair
• Maintenance
• Cleaning
• Insurance
€6.000,-
€ 850,-
€ 550,-
€ 1750,-
€ 2750,- Extra :TaxesDepreciation
Level of bargaining power: HIGH
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Industry Analysis
• Entry barriers• High Start Up Costs• Network• Brand
Threat of new entrants: MODERATE
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Industry Analysis
• Limited amount of cars available
• Limited of van rental companies in the Randstad
• Expensive
• No existing brand for mini van renting to youth that everyone knows
Threat of industry competitors: MODERATE
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Industry Analysis
• Private Vehicles
• Bus
• Train
• Aeroplane
Threat of substitutes: HIGH
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Industry Analysis
• Characteristics• Young• Price Sensitive• Groups of Five or More• Adventurous
Level of bargaining power: HIGH
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Industry Analysis
CONCLUSION
Level of industry attractiveness:
To be continued: market analysis…
MODERATE