Nuts and bolts of luxury websites
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Transcript of Nuts and bolts of luxury websites
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Nuts and bolts of luxury websites
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What comes to mind when we think of luxury websites?
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awesome interface user experience
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eye-popping visual graphic design
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premium products excellent showcase
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‘earn it!’ the message
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eye-popping visual
premium product
‘earn it!’
awesome interface
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The Mirror Metaphor
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It amuses.
A luxury brand attracts, amuses, and reflects the character of the owner like a mirror. "e mirror,
as we know it today, was once an item of luxury when only a
handful of cra#smen in Venice knew the mirror-making secret.
It’s magical!
A mirror attracts.
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Its interface amuses.
A luxury website attracts, amuses, and o$ers an awesome experience to the audience. Cutting-edge web
infrastructure gives it a magical feel, and reduces the need for too many clicks/download time, etc.
It’s magical!
A luxury website attracts.
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reflects:
adds:
character, identity
value, prestige
mirror ⌃ ⌃
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reflects:
adds:
character, identity
value, prestige
luxury product ⌃ ⌃
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reflects:
adds:
character, identity
value, prestige
luxury website ⌃ ⌃
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Key features
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a.) Eye-popping visual
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b.) Awesome interface built on cutting-edge web infrastructure
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Luxury Website
c.) Minimal text
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Luxury Website
d.) clean look, easy navigation
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Luxury Website
e.) Utility e.) Utility (ecommerce)
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Luxury websites tell stories.
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Luxury websites tell stories.
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Luxury brands are quick to embrace the latest technology.
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Thank you
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