NUS-MDA SHAPE Magazine Mock-Up

I N T E R A C T I V E A N D D I G I T A L M E D I A I N S T I T U T E

SHAPEAPRIL - JULY 2011

360LEARNING EXPERIENCEIN N’ OUTOF THE OFFICE

ALLAROUNDAMERICA

WHAT ARE OUR INTERNS

DOING?

SURVIVAL:LOS ANGELES

LOST NO

MOREUPDATED

APP FROM GOTHERE.SG

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CONTENTS

SINGAPORE-HOLLYWOOD ATTACHMENT PROGRAMANUS-MDAMAGAZINE

TANHANCHENGEDITOR-IN-CHIEF

FeaturesEditor HAN CHENGArtDirector HAN CHENGPhotoEditorHAN CHENG

FEATUREHan tells us about his time spent in San Diego last summer, and how the experiences left him craving for more.

SURVIVAL:LOSANGELESTips you’ll find useful while visit-ing Hollywood- be it as an intern, for business, or on a grad-trip!

HAPPENINGSWe bring you keynotes from Ac-celerate 2010- the largest inno-vation event of the year!

SHOWCASEIntroducing the latest version of Singapore’s very own Gothere app to get you anywhere.

ALLAROUNDAMERICAMessages and photographs sent by our interns in the U.S.!

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FEATURE

WHAT ARETHE INTERNS

UP TO INSAN DIEGO?

an Cheng is a Communications and New Media student from the

National University of Singapore. He is also one of SHAPE’s successful applicants who just returned from San Diego, Califor-nia, after a 3-month summer internship. To find out how his experience has been, we decided to ask him out for coffee!

FIRST IMPRESSIONS

SHAPE: Upon arrival in San Diego, what were your first thoughts?

HAN: I could feel the freedom! Well, I’m not referring to political freedom, but rath-er freedom in terms of space. Unlike Sin-gapore which houses close to a population of six million on a tiny dot, there is much more space in San Diego. In comparison, San Diego only has about one quarter of our population density. That means each individual has four times more room here! I also noted that its walkways and streets were not crowded, its buses and trains not packed, and its roads not jammed with ve-hicles. The culture also seemed more open and friendly- people on the streets greet each other with a smile, and were very ap-proachable and helpful when I asked for

directions.

THE INTERNSHIP

SHAPE: Could you tell us more about the company you interned for?

HAN: I was with Concisys Incorporated. Concisys is a Small and Medium Enterprise (SME) located in the tech-park of Sorrento Valley, San Diego. Since inception in 2000, it has been one of the area’s premier surface mount technology electronic manufactur-ing service provider, and has been provid-ing electronic assembly services to custom-ers from a wide variety of industries such as telecommunications, networking, aerospace and defense.

However, Concisys was looking at expanding its business be-yond electronic manufacturing services. Thus, its Business Development Manager, Mr Gary Smith, came up with an idea of a social media toy system. PlayAlive! Technologies, the working code of the proj-ect, was the reason why we were there.

SHAPE: You’ve got us pretty excited! What exactly were you working on?

H HAN: PlayAlive! Technologies seeks to provide an entertainment platform which fosters the celebrity-fan relationship. For example, there will be a mobile app that downloads and plays the latest tweet or re-cording from a celebrity, right on the mo-bile phone of the subscriber/fan. It utilizes a unique text-to-voice technology, a patent-pending content delivery system, and other various services such as push technology. A celebrity doll has also been planned. Similar to the mobile app, the toy is able to sync wirelessly with the user’s computer, down-load the latest tweet from the celebrity, and play it automatically upon download. This unique system allows the fan to feel inti-

mately close to the celebrity as they might receive messages unique only to the users of PlayAlive!.

As this project is in its infancy, the company was looking for more investors, and needed to create with a website and some mock-ups for PlayAlive! Technologies. Over the course of 3 months while I was there, the

IT UTILIZES A UNIQUE TEXT-TO-VOICE TECHNOLOGY, A PATENT-PENDING CONTENT

DELIVERY SYSTEM, AND OTHER VARIOUS SERVICES

SUCH AS PUSH TECHNOLOGY.

6 APRIL - JULY 2011

team from Singapore worked on research, flash and graphic aspects of the project. We created a website and powerpoint presenta-tion targeted to investors, as well as a com-prehensive library of graphics for use in PlayAlive!. Graphical mock-ups of the app were also created to give investors a better idea of what the app would look like on a mobile phone, prior to the full release of a working app.

INTERCULTURAL DIFFERENCES

SHAPE: Being in a different place, what were some of the cultural differences you experienced?

HAN: Firstly, one has to speak good Eng-lish! In Singapore, we are accustomed to us-ing Singlish as part of our daily speech when

we communicate with others. Sometimes, we even get away with treating Singlish as something “uniquely Singaporean”. In the United States, that aspect of uniqueness be-comes strikingly true as no one understands Singlish! Furthermore, the use of Singlish, coupled with a different accent, largely in-creases our risk of being misunderstood by the Americans. A short transcript of my conversation with my roommate best illus-trates this:Ben: “So how was dinner? Who went?”Me: “There was just me, Johnny, and Gloria lah.”Ben: “Didn’t you mention previously that only 3 persons went? Who is new addition?”My roommate, Ben, had thought that lah was the name of a person, as it had no place in my sentence otherwise.

Besides language, the work culture in the States is also very different. Day to day in-teraction between colleagues and superiors are more casual as communication and good personal relationship are deemed crucial factors for a successful business. This dif-fers greatly from that of Singapore, where Asian values have a strong influence. Some-times I feel that the need to show respect to our superiors is overemphasized such that the relationship between colleagues and su-

FEATURE

PLAYALIVE!WEBSITESCREENSHOT

MOBILEAPPMOCKUPSFORDIFFERENTOPERATINGSYSTEMS


FEATUREperiors are rigid, and thus does not stimulate an open system of feedback. In Singapore, productivity and producing results tend to be prioritized above developing deeper per-sonal rapport with others, unless it relates to business. In the United States, I was able to give negative feedback on my superior’s

idea directly to him, even in front of the en-tire team. When sufficiently justified, nega-tive feedback is seen as important as it saves time and increases overall productivity.

In addition, the pace of work is also slower, working hours are shorter (there is seldom overtime work), and there is more balance between work and life.

AFTER WORK, IT’S PLAY

SHAPE: Enough about work, tell us about the crazy parties have you been to!

HAN: Well, like every cosmopolitan city, there are a handful of party places in Down-town San Diego. However, as I am not a fan of partying, I did not visit the clubs. None-theless, we (the interns from Singapore) did go out on the weekends to visit places.

Having worked all week, the weekend was our time to unwind. In our first weekend, we decided to visit places nearby. After some discussion and deliberation, we decid-ed on the Anza-Borrego Desert, a 5-hour drive northeast of San Diego county. Upon arrival, we decided to go on a 3-hour trail into the Palm Oasis. Along the way, what had intrigued me was the amount of green-ery. Having expected the typical sandy dry desert with its sweltering heat, we were pleasantly surprised by lush greenery along the trail, and a temperature that felt lower than Singapore’s, though it was summer. The Palm Oasis was exactly as named- a group of giant-sized palm trees, right in the middle of the desert. This picturesque scene is completed with a small waterfall.

In the subsequent weekends, we visited the Avenue of Stars in Hollywood Los Ange-les, the many casinos of Las Vegas, and the famed world wonder in Arizona- the Grand Canyon. We had a great time in these places; such good memories!

LESSONS LEARNT

SHAPE: That sounds great! Before we end, how would you sum off your experience?

HAN: Spending the summer holidays in San Diego was an amazing experience. Being part of a team that was tasked with

s p e a r h e a d -ing a business development project, the learning and

creative opportunities were endless. Other than improving our professional skills, our life skills were also put to test as we were largely living on our own, halfway across the globe from our families. Most of us did our own grocery shopping, cooked our own meals and washed our own clothes- some-thing we hardly do in Singapore.

Clearly, SHAPE has allowed all of us to emerge as winners in this program- win-ners of a fantastic and holistic learning experience. I will definitely remember my time spent there. Coincidentally, it was also a monumental time to be in San Diego as the summer happened to be the coolest one since 1933!

HOW TO APPLY

We are always on the lookout for talented individuals like you to join us in our pro-

CLEARLY, SHAPE HAS ALLOWED ALL OF US TO EMERGE AS WINNERS IN THIS PROGRAM - WINNERS OF A FANTASTIC AND HOLISTIC LEARNING EXPERIENCE.

gram. Application is open year-round, please visit www.idmi.nus.edu.sg/NUS-MDA_SHAPE/index.htm for details.

THETEAMATCONCISYSBACK:FANG,HAN,GARY(SUPERVISOR)

FRONT:TAMMY,GLORIA,ROS

INTERN PROFILE

NAME: Tan Han ChengMAJOR: Communications & New MediaSCHOOL: NUSSKILLS: Marketing and Communica-tions, Print design, Adobe PS, AI, ID.HOBBIES: Designing and doodling, reading tech blogs such as Engadget and Gizmodo, running, and reading books.QUOTE: Creativity knows no borders, but loves restraint!

SURVIVAL:LOS ANGELES

hat am I supposed to do? Where do I go if I want to get some gro-

ceries? Where can I visit on my free time? Fret not, we have some tips to ensure your “survival” in L.A.

BEFORE YOU ARRIVE

Most travellers will arrive in Los Angeles (L.A.) at LAX, the primary airport of L.A. To get from the airport to your place of lodging, you can take a taxi, airport shuttle, or rent a car. The SuperShuttle, a shared ride alternative to a taxi, stops at each ter-minal around the airport concourse. If you are a light traveller or short on cash, you can take the free LAX parking lot shuttle to the bus transit terminal located on 96th street (Long Term Parking Lot C) and transfer to a desired bus service.

GETTING AROUND

There are two main bus com-panies servicing L.A.- Big Blue Bus, Culver City Bus and Metro Bus and Rail. For example, the Big Blue Bus has a fairly extensive service within Santa Monica and parts of L.A. You can take one bus from UCLA all the way to LAX. For a transfer to another bus on a different line, you do not have to pay for the transfer jour-ney.

However, should you prefer to drive a car, do take note that though international driver’s licences are valid, insurance companies may not cover you if you don’t have a California licence, or if they do they might charge you more. For renting a car, you could consider options such as a Zipcar, which is afford-able and can be conveniently located by an online search of an available Zipcar nearest to your location. Alternatively, you could commute by bicycle, ride share, take a taxi, or simply walk around town!

SHOPPING GUIDE

From fresh food supplies to a weekend at the mall, here is a list of stores catogorized with accordance to what they sell.

Automotive: Pep Boys, Firestone, Kragen, Autozone.Bulk Foods: Smart & Final, Costco, Big Lots.Drug Stores: CVS, Longs Drugs, Rite Aid.Electronics: Best Buy, Fry’s, CompUSA.

Furniture: Ikea, Korea Town, Pottery Barn.Groceries: Food 4 Less, 99c Store, Vons, Albertsons, Ralphs, Trader Joe’s, Wild Oats, Bristol Farms, Whole Foods.Hardware: Orchard Supply Hardware, Home Depot.Housewhole Goods: Target, Bed Bath & Beyond, Linens and Things, Sears, Crate & Barrel.Asian Foods: Valley Supermarket, Bangkok Market, India Sweets and Spices, Mitsuwa, Seafood City, Sawtelle, Nijiya Market, 99 Ranch Market.Malls: Westside Pavillion, Westdield, Beverly Cen-ter, DSW, The Grove, Hollywood & High-land, Citadel Factory Outlets.Sporting Goods:REI, Adventure 16, Sports Authority.

ATTRACTIONS

L.A. has hundreds of museums, theme parks, famous landmarks and other attrac-tions. Here are some places you can’t miss!

Universal StudiosIt is the first of many fully-fledge Univer-sal Studios Theme Parks located across the world. One of the oldest and most famous Hollywood movie studios still in use, it was initially created to offer tours of the real Universal Studio soundstages and sets.Grauman’s Chinese TheatreBuilt in 1927, the theatre’s most distinctive features are the concrete blocks set in the forecourt, which bears the signatures, foot-prints, and handprints of popular motion picture personalities from 1920s to today.DisneylandLocated in Anaheim, Disneyland Park holds the distinction of being the only theme park to be designed and built under the direct su-pervision of Walt Disney himself. Parades featuring Disney characters happen twice a day, and a fireworks display ends the night.Griffith Park ObservatorySitting on the South-facing slope of Mount Hollywood in L.A.’s Griffith Park, it com-mands a view of the Los Angeles Basin, including downtown L.A. to the southeast, and Hollywood to the south. The observa-tory is a popular tourist attraction with an extensive array of space- and science-relat-ed displays.

SURVIVAL


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FOR A TRANSFER TO ANOTHER BUS ON A DIFFERENT LINE, YOU DO NOT HAVE TOO PAY

FOR THE TRANSFER JOURNEY.

10 APRIL - JULY 2011

ccelerate 2010 was a conference organised with one single purpose;

to curate the design and development of applications, facilitate businesses to gain fast access into the highest growth region – Asia. The 3-part conference made up of Keynotes, Workshops and Deal Rooms of-fered an unique opportunity for conference delegates to gain an intimate knowledge of the market, insights in key market-shaping momentum, technical know-how in de-velopment, and most importantly, direct business pitching sessions to leading telcos from the region.

APPS. ACCESS. ASIA.

Accelerate 2010 was a rigorous two-day conference that aimed to produce real busi-ness matching opportunities and new capa-bilities among attendees. The conference focused on three important topics that span across Business, Technology and Design, offering key perspectives into trends and development that are important to the de-sign and deployment of services for success in Asia. The keynotes and workshops were lined up with a group of experts and practitioners in Asia for a good multi-disciplinary ap-preciation and learning for mobile and web applications developers, designers and busi-ness operators. From sharing of successful businesses such as Get Jar and Slideshare, hands-on advice on funding and product management for business owners, techni-cal sessions on mobile apps development and Pivotal labs to cutting-edge thinking in design innovation by IDEO and Ogilvy, conference delegates were able to design

SHOWCASING ASIA’S BEST

personalised learning experience catered to their purpose and focus across the three key tracks.

SURVIVING THE DEAL ROOM

Accelerate 2010 aimed to discover and bring together ICT & Media innovation across various market segments. Along with showcasing technology innovation, it also provided access to the largest telecom operators and industry players in Asia. Get-ting individual access to these personnel in an event with 1,500 people can be difficult.

That’s why SingTel devised a Deal Room program to match selected companies with market makers to explore partnership op-portunities.

Through this program, selected top 80 com-panies got to pitch to a panel comprising of representatives from SingTel (Singapore), Optus (Australia), Bharti Airtel (India), Telkomsel (Indonesia), Globe (Philippines) and AIS (Thailand), as well as an audience of potential customers, trade agencies like International Enterprise (IE) Singapore, and other Accelerate attendees.

We spoke to Yip Hon Mun, one of the pan-elists in the Deal Room to find out what he was looking for from the Deal Room candidates. Hon Mun is Vice President at Advanced Information Services (AIS), the largest GSM mobile phone operator in Thailand with 28.8 million customers.

Hon Mun mentioned that AIS was primarily looking for companies that have a good track record of

being reliable and service-minded. These companies should be interested in operat-ing their business in Thailand and support-ing the existing services provided by AIS.

Since pitching to telcos can be a daunting task for some, Hon Mun had some tips and advice to make it in the Deal Room. He was mainly looking for the following three as-pects in the presentations:

Market problems and solutions - Deal Room candidates should elaborate on the problem they are trying to solve, explain how widely the problem is felt and how they will solve it. They should also detail how their solution is different from other solutions in the market.

Business model – The second aspect of their presentation should focus on their company’s business model, including rev-enue model, pricing, competitive advantage, market share and brand loyalty.

Partnership proposals – Finally, the com-panies should provide a clear explanation of their value proposition to the telco partners and what kind of support they are looking for in return.

Hon Mun mentioned that selected partners would be able to leverage AIS’s sales and marketing channels and local “tier 1” sup-port that included billing and provisioning. He opined that it’s relatively difficult for overseas businesses to gain entry into the Thailand market without the help of local partners. That’s where AIS can help Deal Room candidates.

Besides the Deal Room, another important event of Accelerate 2010 was showcasing the continent’s most innovative web and mobile apps by discovering Asia’s Top 50 Apps. The top 50 was nominated and voted for in a public poll. The top 10 was selected by an expert panel of judges and revealed at Accelerate 2010.

WHAT’S ASIA’S TOP 50 APPS?

SingTel, in cooperation with e27 and oth-ers, called out for users to nominate and vote for web and mobile applications that were either developed in Asia or mainly tar-

HAPPENINGS

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HAVE A GOOD TRACK RECORD OF BEING RELIABLE AND

SERVICE-MINDED.


get Asian markets. A total of 50 apps from the region made it to that list (out of 200 nominations), and during Accelerate, a pan-el of judges selected “Asia’s Top 10 Apps” (which won a three months of rent-free stay at Plug and Play Center, among other things). Let’s start off with the top 10 apps of Asia, in no particular order.

Flutterscape (Japan)

Pitched as a real-time, cross-border social market place, Flutterscape lets users not only share cool product discoveries from Japan but also enables purchases from abroad. The way it works is that Japan-based users can sell an item discovered lo-cally on Flutterscape by submitting pictures, the price, a description etc. People outside Japan can then buy it on the site (i.e. this karaoke machine). The seller purchases the item for the buyer at the local store, sends it to the Flutterscape logistics center, which ships it to the customer and also takes care of the billing and payment.

Zopim (Singapore)

Zopim is a web-based live chat application for businesses that shows up as a customiz-able chat widget on your website. The main selling point is its simplicity, as copying and pasting a few lines of code into the website is enough. Zopim features multi-agent-chat, multi-language and multi-platform support. A core element is the Zopim dashboard, from where you can chat with multiple cus-tomers, monitor them live as they surf, and analyze browsing patterns.

TwitCasting Live (Japan)If you ever wanted to stream live video and tweet about it at the same time, then Twit Casting is the right app for you. As its name suggests, the free iPhone app (main app/Viewer) is tightly integrated into Twitter. It splits the phone screen in half: on the top, you broadcast live video. On the bot-tom half, you can post updates to Twitter, view your timeline or access other websites. Every time you start a recording, you can

send out an automatic tweet to your follow-ers who just need to click on a link to start viewing the broadcast on their PC (Twit-Casting’s website), the iPhone or iPad.

Gantibaju (Indonesia)

CEO Aria Rajasa isn’t a big fan of the com-parison, but here it is anyway: Gantibaju is basically Indonesia’s hyper-localized answer to t-shirt design service Threadless. The main idea is to empower local designers to get in touch with Indonesian custom-ers who can buy selected t-shirts directly through the site. Rajasa says Gantibaju cur-rently receives close to 1,000 design ideas monthly.

Creately (Australia and Sri Lanka)Creately is an online diagramming and design tool that was showcased at TechCrunch50’s Demopit in 2008. The entirely browser-based application lets multiple users create flow charts, wireframes, network diagrams, sitemaps, business process diagrams and other designs collaboratively.

buUuk (Singapore)

buUuk is a location-based/augmented re-ality iPhoneand Android app that helps users locate good restaurants and bars in a number of countries in the Middle East and Asia (even in North Korea). The free app gives you directions to locations near you, apart from letting you map, review and discuss them with other users. buUuk users can also search for restaurants by cuisine, location and rating, get discounts or share tips via Twitter and Facebook.

Stictok (South Korea)Stictok is a Facebook app that lets you find-new friends based on virtual stickers that contain profiles your existing friends have created. Stictok compares the interests us-ers listed up in these stickers and makes recommendations to befriend other users based on that.

mig33 (Singapore)With around 40 million users, mig33 is one

of the biggest mobile social networks in Asia (even though it’s available globally, it’s particularly strong in India and Indonesia). The download Java app rolls VOIP fea-tures, instant messaging, texting, e-mailing, picture sharing, gaming, chatting, virtual gifting and other features into one.

Sekai Camera (Japan)

TechCrunch50 superstar Tonchidot has made it to the Accelerate Top 10 with Sekai Camera, its free augmented reality appli-cation. Sekai Camera has gone a long way since 2008, and is now available for iPhone, Android, iPad, and on the web. Tonchidot also introduced an API (dubbed OpenAir) and just launched its app platform that makes it possible to deploy augmented re-ality-powered social games and other apps within the Sekai Camera ecosystem.

ShowNearby (Singapore)

ShowNearby is a location-based listings app that runs on the iPhone, Blackberry, An-droid, and the web. Currently available for Singapore only, the app displays the nearest places of interest, for example ATMs, res-taurants, convenience stores etc.

Here’s 40 of the other shortlisted apps:

SINGAPORE: 123PassportPhoto, 8Squir-rels, FlickEvents, Foound, PassWindow, SG NextBus, Singpath, TAPP, WaveSecure, Wego. INDIA: ideaken, Twt140, Voicetap.PHILIPPINES: Insync, PicLyf. MA-LAYSIA: Elevyn, secondCRM, SocialWalk, Suzerein KPI Matrix. INDONESIA: Ada-Dikson, BukuQ, eEvent, Gamelan, Kaskus, KayaKraya, Yahoo Koprol, LewatMana, MainMusik, Movreak, Tokobagus, Toko-pedia, Tuitwit, Urbanesia. JAPAN: Cacoo, Lang-8, Questetra BPM Suite. HONG KONG: PandaForm, ResumeTracker. PAKISTAN: Max99. SOUTH KOREA: Quik.

All content is under the copyright of Sing-Tel and e27.

HAPPENINGS

search foranything

n this issue, we are showcasing a local startup, Gothere. Goth-ere rose to fame making things easy for everyone in Singapore.

Want to go somewhere? Just tell Gothere.sg where and it'll tell you how. Looking for a place? Just tell Gothere.sg what and it’ll tell you where. It’s as simple as that. In the meantime, the company is devoted to nothing but making things easier for everyone. Now, they have an updated version of their famous app!

almost

SHOWCASE

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1. Search or browse for bus stops:If you know the bus stop number, simply type in the 5-digit code to get to the bus stop’s page.

You can also search or browse for “bus stops” and get a list of bus stops around you.

To find out next bus arrival times, tapping on a SBS bus service will bring you to the corresponding mobile IRIS page.

WHAT’S NEW IN VER. 1.3?

2. Search or browse for carparks and rates:When you search for buildings with car-parks, there is now a new link to view car-park rates.

To quickly see a list of carparks around your current location, just tap on “car parks” from the browse menu.

This means you can now view carpark in-formation without having to tap on the map icons!

3. Sparklette.net food reviews:Sparklette is a food guide run by Veron, who has been a gothere.sg fan a very long time- she embeds a gothere.sg map with her food reviews to make sure readers know how to get there.

When you’re at a place that has been re-viewed on Sparklette, be sure to tap on the link to read her review!

4. Street view with compass + motion panning:Lastly, we are bringing Google’s Street View to the gothere.sg app to allow you to see street imagery within our app. Furthermore, we have gone one step further by includ-ing compass and motion panning. Basically, this means you can pan you phone around and see the corresponding street view im-ages that are in the direction you’re facing. If you are on iOS4, you can even pan up and down simply by moving your phone! How cool is that!

All pictures and text are under the copyright of Gothere.sg. Singapore.


SHOWCASE

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VICKI LAU,SINGAPORE POLYTECHNIC@UCLA REMAP, LOS ANGELES“Being immersed in a new culture, I learned to adapt quickly to the host organization’s working style and schedule of tasks deadlines and sponta-neity.”

IMRAN NABHAN, NUS@DERIVATIVE, LOS ANGELES“Since I was in Toronto for this month, I decided to visit the Canada National Tower. It was amaz-ing to see how downtown Toronto looked from way above, with the Tower measuring at 553 metres- equivalent to 147 storeys high!”

NELSON LIM, NUS@ILM/LUCASFILM, SAN FRANCISCO“We had an opportunity to listen to Howard Roff-man from Lucas Licensing talk to us about how Lucasfilm licenses the different Interllectual Prop-erties (IP) under them for merchandise or market-ing. Star Wars is a major IP for Lucasfilm.”

CINDY KHOO XINYI, NTU@AUTOMATIC PICTURES, LOS ANGELES“Attending the San Diego Comic Convention with the company is one of the best experiences I had at the internship so far. It was a 5 day long conven-tion, and one of the biggest event of its kind in the world. I am very honoured to be part of it.” TNG RENQI, TEMASEK POLY

@CONCISYS, SAN DIEGO“It was difficult to understand the application pro-gramming part at first due to the layout customiza-tion through XML. It was different from my previ-ous experience in game programming, which used the OpenGL ES Application interface.”

KENNY TAN, NTU@UCLA REMAP, LOS ANGELES“As the editor for 3 films, I was working under the directions of REMAP director Jeff Burke and su-pervised by associate producer Daniel Baker. They were very friendly and gave me ample room for cre-ative inputs as well as experimentation.”

C

ncoming! Wonder what our interns are doing? They miss Singapore, and have

sent us lots of photographs and messages!

Besides updating us on the challenges faced in the companies they are attached to, they also try to make us jealous with many won-derful photographs of the places they have been visiting!

In classic Google Maps style, we laid out their messages and photographs, all geolo-calized on a map of North America.

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what are they doing?all sorts of things.where are they?ALL AROUND AMERICA.

ALL AROUND AMERICA


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SURANGA NANAYAKKARA, NUS@MIT MEDIA LAB, MASSACHUSETTS“ I’m given the task to develop an interface called ‘demoHelper’, a tool to help visitors better under-stand the Media Lab’s exhibits and demonstra-tions. It will be implemented on a Samsung Galaxy mobile phone running on Android platform.”

VICKI LAU,SINGAPORE POLYTECHNIC@UCLA REMAP, LOS ANGELES“Being immersed in a new culture, I learned to adapt quickly to the host organization’s working style and schedule of tasks deadlines and sponta-neity.”

IMRAN NABHAN, NUS@DERIVATIVE, LOS ANGELES“Since I was in Toronto for this month, I decided to visit the Canada National Tower. It was amaz-ing to see how downtown Toronto looked from way above, with the Tower measuring at 553 metres- equivalent to 147 storeys high!”

ALL AROUND AMERICA

SAN FRANCISCO

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SAN DIEGO

MASSACHUSETTS

LOS ANGELES

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GET YOUR OWN EXPERIENCE NOW AT WWW.HOLLYWOOD.NUS.COM.SG

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