NUS-ISS Learning Day 2016 - Digital Storytelling
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Transcript of NUS-ISS Learning Day 2016 - Digital Storytelling
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DIGITAL STORYTELLING
15 July 2016 / Chia Han-Leon
1© 2016 National University of Singapore. All Rights Reserved
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Agenda
• What is Digital Storytelling: Concepts, Tips, Examples
• Tips on Good Writing
• Windows MovieMaker Basics (hands-on workshop)
© 2016 National University of Singapore. All Rights Reserved
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Digital Storytelling
…. a fancy word for any form of storytelling that uses digital platforms and media, including:
• Social Media
• Video
• Animation
• Multimedia Articles
Illustration: http://firemancreative.com/
3© 2016 National University of Singapore. All Rights Reserved
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• Holds your customer’s attention, • Piques his interest, • Is retained in memory
better; and • Makes him find out more.
© 2016 National University of Singapore. All Rights Reserved
Compared to a non-story, a story is more likely to:
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Every picture tells a story.5© 2016 National University of Singapore. All Rights
Reserved
Source: http://www.twincities.com/2012/08/06/one-man-one-dog-one-facebook-photo-that-has-touched-thousands-of-hearts/http://stonehousephotoblog.com/
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After any presentation, 63% of viewers remember the story in it. Only 5% remember the statistics.
Source: Chip and Dan Heath
© 2016 National University of Singapore. All Rights Reserved
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A picture is worth a thousand words.
7© 2016 National University of Singapore. All Rights Reserved
Illustration: Steve Cutts
In your own mind, what story / feelings does this picture evoke?
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An audience that makes its own interpretation remembers the message better.
© 2016 National University of Singapore. All Rights Reserved
Design your story so that the audience gets your message without any direct prompting on your part.
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Multimedia: It’s like an opera
Snow Fall - 6-part multimedia series about a deadly avalanche http://www.nytimes.com/projects/2012/snow-fall
© 2016 National University of Singapore. All Rights Reserved
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Multimedia Article Examples
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About singer/songwriter Natasha Khanhttp://pitchfork.com/features/cover-story/reader/bat-for-lashes/
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Rolling Stone: Geeks on the Frontlines
http://www.rollingstone.com/feature/the-geeks-on-the-frontlines About the life of hackers and in particular how the government and industry are competing for their expertise.
© 2016 National University of Singapore. All Rights Reserved
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But….
12© 2016 National University of Singapore. All Rights Reserved
is easy…
is hard.Source: http://thescribo.com/storytelling/
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Illustration Credit: http://www.khoslaventures.com/the-unbreakable-laws-of-storytelling/ Carmine Gallo
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Elements of a good story
1. A captivating beginning
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Capture the viewer’s attention immediately.
Illustration: Pixabay
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Tips for creating a good story
2. Pace and flow
© 2016 National University of Singapore. All Rights Reserved
• When in doubt, short is better than long. E.g. short clips, short quotes
• Flow from scene to scene: create anticipation, fulfil expectations and create surprises.
Illustration: Geralt/Pixabay
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Tips for creating a good story
© 2016 National University of Singapore. All Rights Reserved
• Create meaningful connections between scenes/ paragraphs.
• Let your audience come to their own conclusions.
• Evoke sympathy and empathy.
3. Feeling and Meaning
Photo: Chia Han-Leon
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4. A good ending
© 2016 National University of Singapore. All Rights Reserved
• Your conclusion should link meaningfully to your introduction.
• At all times of planning and making a story, you should have an ending in mind.
Photo © Copyright Rod Trevaskus and licensed for reuse under Creative Commons Licence.
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The rest is a matter of good taste.
© 2016 National University of Singapore. All Rights Reserved
Picture: Quotesberry
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TIPS ON WRITING
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Storytelling ≠ Description
© 2016 National University of Singapore. All Rights Reserved
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3 Tips for Social Media Posts
1. Don’t always state the obvious.
© 2016 National University of Singapore. All Rights Reserved
“Check out this ….!” “Learn about our…” “Read about our….” “We are organizing an event….”
Unless the value is very high/clear.
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2. Quote people, don’t just describe products / servicesA single powerful testimonial is more compelling than any amount of hard sell/ description.
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2. Quote people, don’t just describe products / services
© 2016 National University of Singapore. All Rights Reserved
Posting a video?
Quote something from the video.
Don’t just ask your audience to “watch this video about…..”.
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3. Value: consider what is relevant to your readers, not just to yourself.
Don’t:“We are proud to have attained the UCASS ISO27000 Award!”
“Our CTRPA staff show you how they use our RET to improve the PITMP process.”
© 2016 National University of Singapore. All Rights Reserved
Don’t assume they know what you’re talking about:
Do“We are happy to receive this award only because you told us you are happy with our quality”.
“Using this tried and tested method, Peter is able to ascertain that your device performs with accuracy and reliability.
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Would YOU click on this?
Case Study: The “Corporate” Article Link
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Interesting Quotation #1
Interesting Quotation #2
© 2016 National University of Singapore. All Rights Reserved
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Actually, I hadn’t planned on joining the IT industry initially. ... [At a] recruitment talk by
IBM. I was intrigued that the recruiter said he was looking for “problem solvers” and that computers would change the world.
Since I had already been solving problems using my research, what he said appealed
to me and I thought, "How about me?"
Draft/ SampleText
© 2016 National University of Singapore. All Rights Reserved
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Actually, I hadn’t planned on joining the IT industry initially.
At an IBM recruitment talk, we were told that
computers would change the world.
and I thought,
"How about me?"
Dr. Chong Yoke SinCEO, Integrated Health Information SystemsMember, Board of Directors, ISS
Highlight the best parts, play with fonts.
© 2016 National University of Singapore. All Rights Reserved
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MAKE YOUR OWN VIDEO
WINDOWS MOVIE MAKER
30© 2016 National University of Singapore. All Rights Reserved
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Learning Objectives
• Adding, trimming clips
• Animations and transitions
• Adding Titles and Captions
• and more.
© 2016 National University of Singapore. All Rights Reserved
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Windows Movie Maker hands-on
© 2016 National University of Singapore. All Rights Reserved
Make a video for ISS’s 35th anniversary
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THANK YOU [email protected]
33© 2016 National University of Singapore. All Rights Reserved