Co-Produced by Fred Mouawad and the Taskworld Team.

DAMAGINGNURTURING

vs.

Culture

Improving how the world collaborates—one task at a timewww.taskworld.com

Copyright © 2014 Fred Mouawad. All rights reserved.

WE EMBRACE GREATNESS IN EVERYTHING WE DO.

IT'S EVERYONE'S RESPONSIBILITY.

IF IT ISN'T GREAT, WE DO SOMETHING ABOUT IT.

RAISE PROBLEMSHEALTHY DEBATEFEEDBACK FOR CONTINUOUS IMPROVEMENT

DATA DRIVEN

PASSIONATE AND ENGAGEDCOMMITTEDHAVE FUNENERGIZECARE AND RESPECT

USER CENTRICNURTURING VS. DAMAGING CULTURE

CLARIFYINNOVATE

TEACH

LEARN

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27

1113151719

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CONTENTS

At Taskworld, we are committed to embracing greatness ineverything we do. It’s everyone’s responsibility. If it isn’t greatwe do something about it. In order for our teams to embrace a culture of continuous greatness, we have defined the behaviors and principles we deem nurturing vs. those that are damaging. We encourage all our team members to live by the nurturing principles and remain avidly aware of what we deem damaging, so if we find ourselves on the bad side, we can pivot and improve. In thisillustrated guide, we have visually portrayed the nurturing vs.the damaging behaviors. We also added a statement of what goeson in the mind when thinking about the positive vs. the negative behaviors. We believe in improving ourselves in order to improve our teams, our company, and the applications we create. It’s greatness from within that drives us to impact the outside world. It’s our aim to improve how the world collaborates—one task at a time.

PAGE

Adding value to users is top priority. We collect user information as best as we can using multiple methods. We are also users of our system.

NURTURING Culture

Building internal groups that are focused on advancing their own interests regardless of what users really value.

DAMAGINGCulture

21

UserCentric

“We put our users at the center of what we do and figure how to add the most value to them.”

“We care about great technology without considering what users value. We don’t need to listen as we knowbest.”

DAMAGINGCulture

43

Clarity in regards to what it takes to win.

NURTURING Culture

Clarify

Uncertainty about what is being done and why.

“We need to identify clear targets that add the most value to the company within existing context and resources.”

“Team is confused and not motivated as they lack confidence about what is being done. They are not confident about the direction and don’t find meaning in what they do.”

65

DAMAGINGCulture

Innovating fast to stay ahead.

NURTURING CultureInnovate

Satisfied with status quo.

“We need to build internal capabilities to improve and delight our users in new and differentiated ways.”

“We are in a good position. We can copy later.”

Learn

NURTURING Culture

Always eager to learn.

Already above average. There is no need to learn more.

DAMAGINGCulture

8

“If I am better I personally benefit and can contribute more to the mission of the company.”

“Let me focus on my work. I am good enough.”

7

DAMAGINGCulture

109

Eager to Teach.

NURTURING Culture

It's best to keep what I know to myself.

Teach

"If I help others grow, I make a positive contribution to my team mates and in the process learn more. In addition as a team, we become more competitive."

“It's best to keep it to myself so managementcan notice me and promote me ahead of others.”

1211

We are passionate about our job and believe in what we do.

NURTURING Culture

Passionateand

Engaged

Disengaged. No passion. Misalignment with team.

DAMAGINGCulture

“We believe and love what we do.” “Because I don't believe in what we do, I am not putting my heart into my work. I would like to prove others they are wrong so I don't mind if we fail.” 

Committed to our goals and to our colleagues.

NURTURING Culture

CommittedPersonal focus and disregard to colleagues and team goals.

DAMAGINGCulture

1413

“We are committed to our goals and to our colleagues.”

“I don’t care about the commitment made to goals and colleagues. I care about myself (self centric) and my own goals, not about others.”

HaveFun

16

Waking up in the morning and not getting excited about what you are about to do.

DAMAGINGCulture

15

Having fun and enjoying the journey.

NURTURING Culture

“Enjoy the days spent creating great software to improve how the world collaborates.”“Not enjoying my job, and the main cause for doing it is earning my pay check at the end of the month.”

Generating positive energy.

NURTURING Culture

Energize

Exude negative energy and spread it for our own cause.

DAMAGINGCulture

1817

“With positive energy we can energize others. Attitude is contagious.” “I am not happy about this situation and will act in damaging ways to prove my point.”

Care and respect colleagues.

NURTURING Culture

Careand

Respect

Self-interest primes and relationship amongst colleagues is secondaryto advancing my own agenda.

DAMAGINGCulture

2019

“We respect our colleagues no matter what their personal beliefs are.”"I come first and everybody else second. I know more than everyone, and I don't need to waste my time listening to other people."

Surfacing problems to solve them together at the root cause. Focus on the problem and on the facts. Avoid blaming people.

NURTURING Culture

RaiseProblems

Hiding problems.

DAMAGINGCulture

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PROBLEM

PROBLEM

“We surface and face problems so we can as a team resolve them.”

“It's better to hide problems for fear of getting blamed.”

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HealthyDebate

Staying quiet when we perceive initiatives going in wrong direction.

DAMAGINGCulture

We debate issues to find the right direction. We focus on the issue without getting personal. Once decision is made we focus on execution.

NURTURING Culture

“We figure how to best add value by exploring all possible angles and scenarios, but once a decision is made, we focus on execution.”

“If we strongly feel we are going in the wrong direction, we stay quiet. It's not our concern as it will not impact us directly.”

We are committed to continuous improvement through high frequencyfeedback.

NURTURING Culture

Feedbackfor ContinuousImprovement

Focus only on getting own work done and the progress of others is their own matter.

DAMAGINGCulture

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“We provide feedback to our colleagues to enable them to grow and become great contributors.”

“Why should I bother giving feedback. It’s hard to do. Let me stay friends with my team. I want to be loved and not hated.”

Measure performance to adjust and figure what to improve.

NURTURING Culture

We don't gather much data and use our gut feel to assess performance. 

DAMAGINGCulture

2827“We focus on gathering data and evidence in order to identify key issues and improve the situation.”

“I don't have or need data. I have experience and my perception of the situation is usually accurate.”

DataDriven

Wish younurturing success!