Nurturing Relationships Online
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Nurturing Relationships Online Effective Networking Impacts Your Visibility on the Web, Too 1 Gyi Tsakalakis (@gyitsakalakis) Helping lawyers put their best foot forward online because that’s where clients are looking for them.
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Effective Networking Impacts Your Visibility on the Web, Too. Most lawyers know that referrals are among the best sources of new business. But what about the interplay between referrals, networking, social media and search? Here are some ways to use the web, specifically social networking and search, to nurture relationships, improve online visibility and attract more clients. Presentation at Massachusetts L
Transcript of Nurturing Relationships Online
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Nurturing Relationships OnlineEffective Networking Impacts Your
Visibility on the Web, Too
Gyi Tsakalakis (@gyitsakalakis)Helping lawyers put their best foot forward online because that’s where clients are looking for them.
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AttorneySync
Stop Guessing. Get legal web marketing results.
208 S Jefferson Suite 203 Chicago, IL 60661(877) 619-5775
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Relationships & The Web
Most lawyers know that referrals are among the best sources of new business. But what about the interplay between referrals, networking, social media and search?
Here are some ways to use the web, specifically social networking and search, to nurture relationships, improve online visibility and attract more clients.
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Relationships Still Matter
4http://blumenthals.com/blog/2012/12/04/consumer-survey-where-do-clients-find-specialty-lawyers-not-at-facebook/
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Giving Dogs a Bad Name
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Client Development Cycle
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Verified Online Profiles
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
- Eric Schmidt (Executive Chairman of Google)
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Become Client-centric
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What do “they” see?
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Impress your clients.
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Online Reviews = New Word of Mouth
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Where to send happy clients.
http://moz.com/learn/local/citations-by-category#Attorneys
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Impress other people.
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Earn meaningful attention.
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Meaningful Attention is also SEO
Link from CDC.gov
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Motivate action.
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Interactions
https://sproutsocial.com
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Hmmm…
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Not Impressive.
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Auser Comment
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Not meaningful attention.
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Not meaningful attention.
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Not building relationships.
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Relationship?
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Use your real name.
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Use your real face.
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Use your real brain.
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Find people you know in real life.
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Listen more than you post.
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Reply more than you broadcast.
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Use the little time.
