NURSE RECRUITING & RETENTION STRATEGIES

2016 AND BEYOND

MARYALICIA VERDECCHIA DECEMBER 5, 2015

AGENDA• Understand the next generation of nurses (Generation Z)• Future healthcare concerns for recruiting• Strategies for recruiting nurses (and all positions)• Strategies for increasing nurse retention • Results of a successful recruiting strategy

THE NEXT GEN OF NURSES – GEN Z About 25 and younger

Children of Gen X 25.9% of population

Z GEN TRAITS• More Confident• More Charismatic• More Loyal• More Altruistic • More Traditional• Hard-working• More Mature and in Control• More Conscientious/Anxious

Z GEN TRAITS• Digital Natives • Used to advertising and embrace it• Researchers / individualized instruction• Communication and Education Focused• Visual Generation & Speak in Emoji• Understand Personal Brand • More Accepting – Cultural Diversities, Gender Roles, Technologies• Attention Spans are Shorter• Seek Honesty, Patience, and Vision in leaders

Z GEN WANTS• To be near family and friends• Greater Flexibility• More Autonomy• Want to be treated as partners• Latest Technologies• Real power to affect how patients are cared for• Real power on how provider organizations are run

Z GEN WANTS• Ethnic & Multi-Cultural Diversity• Team-Focused Work Environments• Cultures that Promote Helpfulness • Does not Tolerate Workplace bullying• Z Gen (and most millennials) will leave toxic environments in a

heartbeat• Change/Dynamic environments• More Chances for Security in in Career and Retirements• NOT to be Treated like a Millennial

HEALTHCARE CONCERNS FOR THE FUTURE• Figuring out Value-Based Care • Aging Baby Boomers • ER, OR & Critical Care RN Experience• Bottlenecks in nursing education • High-Impact Technology

STRATEGIESPrepare for recruiting, and retaining, the nursing talent of tomorrow!

STRONG EMPLOYER BRANDING MESSAGE • Marketing Campaign Focuses:• Your quality of healthcare - providing Value Based

Care• Your Advancements in medicine• Latest technologies• Culture of teamwork• We are here to stay • A place you will love and be passionate about • Personalized messages• Focused on diversity

STRONG EMPLOYER BRANDING MESSAGE• Video• Modern• Progressive• Diverse• Team Oriented• Emotional• Powerful• Creates a connection• and make one just nurses!

STRONG EMPLOYER BRANDING MESSAGE • Differentiate your website • Clear brand message• Diverse workforce• Employees in Action• Diverse target groups• Displays latest technology• Correct Links & SEO Friendly• Provides information on careers, employees, and your story

LATEST TECHNOLOGIES• Implement Technologies More Creative in Reducing Staffing

Needs and attracting Talent• Self-Registration Kiosks• Voice Recognition Equipment• Remote Monitoring• Modeling Programs• EHR/Practice Management Systems• Surgical robots & other less invasive equipment

TARGETING EDUCATION• Targeting High Schools• Offer teen nurse

programs• Offer Nursing/RN College

Scholarships • Attend HS Career Fairs• Request to visit HS to

present info on nursing

TARGETING EDUCATIONTargeting Colleges• Nursing/RN & healthcare

career fairs • Partner with colleges

Conferences/Symposiums• Attend target nursing/RN events• Network with influencers • Host or sponsor a

conference and invite influencers

SIGNING BONUSES • $15,000 to $25,000 for Sign-on Bonus for nurses who commit

to three to four years• Money for Tuition Forgiveness• Generous Education Subsidies

INCREASING NURSE RETENTION• Create benefits to increase

loyalty • Engaging your workforce to

be our brand ambassadors• Create online communities • Increased community

focused causes

• Provide mentors & feedback

INCREASING NURSE RETENTION• Support CMEs & professional

development opportunities for RNs• Generous Education Subsidies• Video• Conferences• Expos• Job Shadowing • Cross-Training• Learning Diverse Skills

• Frequent/In short bursts

INCREASING NURSE RETENTION• Ensuring Strong Supervision - • Overcomes new grads' lack of

experience • Prevent experienced nurses

‘from eating the young’• Ensuring a collaborative and hands-on environment

• Develop leaders internally• Implement Programs building • expertise• Gamification

INCREASING NURSE RETENTION• Reduced-hour schedules• Flexibility in schedules • time to pursue further

education• Ability to personalize

workspace• Listening to music• Wearing headphones

EFFECTIVE RECRUITING STRATEGY RESULTS• Achieve your mission, vision,

and objectives• Competitive edge over

competition• A ‘Talent Pipeline’ • Reduced cost & savings• Increased staff morale• Positive domino effect

Questions

Maryalicia VerdecchiaParkview Medical Center’s Talent Acquisitions Manager

mary.a.verdecchia@gmail.com