Nurse Lisa and “the commercial” - BAYADA
Transcript of Nurse Lisa and “the commercial” - BAYADA
58 BAYADA: 40 Years of Compassion, Excellence, and Reliability
ABOVE: The BAYADAbility clinical
team members at the New Jersey
Learning Center in 2015. Ann
presented the group with an
award from the Association of
Rehabilitation Nurses (ARN).
BACK ROW: Pamela Soni, Wesley
Trice, Anthony D’Alonzo, Jane
Feldman, Teresa Lee, Beth Taylor,
Charles Veal, LuAnn Trout, Karen
Troy, Marilyn Newton, Lisa Fiore,
Betsy Bates, Carol Bishop, Cristin
Toscano, Mary Ellen Garofalo
MIDDLE ROW: Jessica Rosofsky,
Stacey Rice, Carole McMahon,
Rosemary Beaumont, Andrea Lavoie,
Carmella Love, Maureen Baker,
Cay Ambrose
SEATED: Ellen Wiest, Mark Baiada,
Ann Baiada, Sharon Driscoll
BELOW: Team members lovingly
presented this gavel to their
leader Ann, who likes meetings
to be orderly.
The CRRN will then support the office, client, and family
during the transition home.
Clients benefiting from the program include those with
spinal cord injury, traumatic brain injury, multiple sclerosis,
amyotrophic lateral sclerosis (ALS), muscular dystrophy,
cerebral palsy, orthopedic conditions, amputations, and
congenital abnormalities as well as those with various cata-
strophic illnesses and injuries. BAYADAbility can also benefit
pediatric clients who require changes to their care plan and
equipment due to their growth and development.
As the company has grown, technological advances have
allowed BAYADAbility Nurses to reach far and wide. With mo-
bile devices and video conferencing, CRRNs are now able to
support and consult remotely in areas that do not have a ded-
icated rehab nurse—thus helping even more clients navigate
that complex passage between hospital and home, ensuring a
home life with comfort, independence, and dignity.
Nurse Lisa and “the commercial”The late 1990s also brought a dramatic surge in the public
visibility of BAYADA Nurses. The company produced its first
television commercial, an ad so effective that many viewers
still remember it vividly. Some even think it’s still running.
It’s a wordless drama called “Heroes on the Home Front,”
a phrase that BAYADA trademarked.
The commercial, also known as “The Storm,” opens with
a dark and stormy night. A nameless nurse gets drenched
entering her car, grabs her phone once inside, and tells the
caller she’s on her way. (Keep in mind that mobile phones
were a rarity in the 1990s.) Driving white-knuckled through