Nunayer Business, Inc. Proudly Presents SetMaster ™ The Horizontal End-to-end Category Killer for...

Nunayer Business, Inc.

Proudly Presents

Nunayer Business, Inc.

Proudly Presents

SetMaster™The Horizontal End-to-end Category Killer for the Film

Industry

© MMIV


Industry

© MMIV

Business DefinitionBusiness Definition SetMaster™ is an integrated combination of data, tools,

services, and markets for the global film community. SetMaster™ is an integrated combination of data, tools,

services, and markets for the global film community.

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Strategy StrategySetMaster™ is the intermediary between the industry

professionals, content creators, and the consumer audienceSetMaster™ is the intermediary between the industry

professionals, content creators, and the consumer audience

SetMaster™ SetMaster™

IndustryProfessionalIndustry

Professional

ContentCreatorContentCreator

ConsumerAudienceConsumerAudience

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The industry Professional’s Market is ready for Internet

solutions

The industry Professional’s Market is ready for Internet

solutionsLarge and growing market:• $50 billion on content creation (1998)• Pro using Internet estimate to grow from 15% (2000) to 80% in 2004• News segment “pro-sumers” emerging

Highly Fragmented

Outdated processes and procedures:• Largely paper-based• Information controlled by intermediaries (e.g., agents)

Cost pressures:• 57 percent of production cost are not talent related and, therefore, can be leveraged

Large and growing market:• $50 billion on content creation (1998)• Pro using Internet estimate to grow from 15% (2000) to 80% in 2004• News segment “pro-sumers” emerging

Highly Fragmented

Outdated processes and procedures:• Largely paper-based• Information controlled by intermediaries (e.g., agents)

Cost pressures:• 57 percent of production cost are not talent related and, therefore, can be leveraged

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Competition for Industry Professional’s

Market is scattered but consolidating

Competition for Industry Professional’s

Market is scattered but consolidating

Major include: • Variety • The Hollywood Reporter • Creativeplanet.com • Showbizdata.com/Filmfinders.com • Reelplay.com • Filmbazaar.com • Iam.com

Industry professionals can best be served in a single marketplace, so consolidation into one or two services is inevitable

Major include: • Variety • The Hollywood Reporter • Creativeplanet.com • Showbizdata.com/Filmfinders.com • Reelplay.com • Filmbazaar.com • Iam.com

Industry professionals can best be served in a single marketplace, so consolidation into one or two services is inevitable

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SetMaster ™ is uniquely positioned to lead the market for Industry

Professionals

SetMaster ™ is uniquely positioned to lead the market for Industry

ProfessionalsBrand – SetMaster ™ Pro is the leading site focusing on industry professionalsSpeed to market – SetMaster ™ has raised capital, assembled a management team, and is building product quicklyStrategic partners – Sony, Kodak, Vulcan, Liberty Digital … plus high-profile Hollywood decision-makersBusiness model – integrating professionally-oriented activities with consumer service offers unique benefits to industry professionals

Brand – SetMaster ™ Pro is the leading site focusing on industry professionalsSpeed to market – SetMaster ™ has raised capital, assembled a management team, and is building product quicklyStrategic partners – Sony, Kodak, Vulcan, Liberty Digital … plus high-profile Hollywood decision-makersBusiness model – integrating professionally-oriented activities with consumer service offers unique benefits to industry professionals

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SetMaster™ is the B2B marketplace for Industry

Professionals


ProfessionalsSetMaster™ Is an integrated set of data, tools, services with markets and industry professionals identified at each stage

• Development

• Financing

• Production

• Marketing & Distribution

• Exhibition

SetMaster™ Is an integrated set of data, tools, services with markets and industry professionals identified at each stage

• Development

• Financing

• Production

• Marketing & Distribution

• Exhibition

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Product Stage Participants SetMaster™ Products

Development

• Development execs (studios, production cos.)• Agents/managers• Above-the-line talent (producers, directors, actors)

• News, info, gossip (“Buzz”)• Film data (cast, crew, etc.)• Tracking services (scripts, projects, etc.)• Talent marketplace• Job marketplace/postings• Script marketplace

Financing

• Development/financial execs (studios, production cos.)• Distribution execs (studios, production cos., distribution cos.)• Banks• Insurance/bond companies

• News, info, gossip (“Buzz”)• Financial tools, services, and market data• Production financing marketplace• Insurance services marketplace• Bonding services marketplace


Professionals


Professionals (continued)(continued)

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Production

• Production execs (studios, production cos.)• Agents/managers• Above-the-line talent (cast) • Below-the-line talent (crew)• Guilds/unions• Suppliers

• News, info, gossip (“Buzz”)• Budgeting• Scheduling• Talent marketplace• Crew marketplace/postings• Locations/facilities marketplace• Equipment marketplace• Costumes/props marketplace

Marketing & Distribution

• Marketing/distribution execs (studios)

• News, info, gossip (“Buzz”)• Marketplace data (box office, etc.)• Market research• Consumer research• Promotional/advertising marketplace• Trailer/EPK services• Online marketing products/services• Online distribution tools/services


Professionals


Professionals(continued)(continued)

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Exhibition

• Theatrical exhibitors• PPV distributors• Direct-to-home distributors (video, DVD)• Cable/broadcast television networks

• News, info, gossip (“Buzz”)• Marketplace data (box office, etc.)


Professionals


Professionals(continued)(continued)

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Content Creator’s Market is ready for internet solutions

Content Creator’s Market is ready for internet solutions

New filmmakers have limited access to industry

professionals

New filmmakers do not have direct access to broad

consumer audience

Digital technology creates need for news, information, and

buying guides to make informed decisions

No integrated source of tools/services exists today for

professionals to manage and distribute their work online

New filmmakers have limited access to industry

professionals

New filmmakers do not have direct access to broad

consumer audience

Digital technology creates need for news, information, and

buying guides to make informed decisions

No integrated source of tools/services exists today for

professionals to manage and distribute their work online

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Competition for Content Creator’s market is limited

but is expected to heat up.

Competition for Content Creator’s market is limited

but is expected to heat up.Direct Competitors include:• Creativeplanet.com• Broadcast.com• Pop.com• Loudeye.com (formerly Encoding.com)• Shockwave• Real Networks• Microsoft• Apple

Present content creators with opportunities to sell/license their content or purchase proprietary software tools. Currently, no competitor offers a fully integrated set of tools and services created for the filmmaker. Each of these competitors offers licensing or software sales of a limited part of the production experience.

Direct Competitors include:• Creativeplanet.com• Broadcast.com• Pop.com• Loudeye.com (formerly Encoding.com)• Shockwave• Real Networks• Microsoft• Apple

Present content creators with opportunities to sell/license their content or purchase proprietary software tools. Currently, no competitor offers a fully integrated set of tools and services created for the filmmaker. Each of these competitors offers licensing or software sales of a limited part of the production experience.

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SetMaster™ enables Content Creators

SetMaster™ enables Content Creators

SetMaster™ has an integrated set of data, tools, services,

and markets for content creators such as: SetMaster™ has an integrated set of data, tools, services,

and markets for content creators such as:

• Filmmakers with completed works• Professionals with work samples• Pro-sumers hoping to enter film market

• Filmmakers with completed works• Professionals with work samples• Pro-sumers hoping to enter film market

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SetMaster™ : The Solution for Content Creators

SetMaster™ : The Solution for Content Creators

Content Creator Requirements Solution: SetMaster™

Filmmakers

• Exposure to industry professionals• Ability to market and distribute directly to consumer audience• Ability to sell content and related merchandise

• Access to industry professionals through promotion on SetMaster™• Access to largest audience of film enthusiasts on the internet through SetMaster™• Marketing tools/services to increase visibility• Tracking tools/data to underd audience reaction • eCommerce tools offered by SetMaster™ to facilitate transactions• Tools/services to interact with colleagues and build community

(continued)(continued)

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Solution: SetMaster™ for

content creators


content creatorsContent Creator Requirements Solution: SetMaster™

Professionals (directors, cinematographers, etc.)

Online services to manage portfolioof work such as: • Hosting services • Admin tools to control access • Editing tools to create customized samples • Distribution tools

• Integrated set of digital asset management tools• Marketing tools/services to increase visibility• Tracking tools/data to underd potential buyer reaction• Tools/services to interact with colleagues and build community


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content creators


content creatorsContent Creator Requirements Solution: SetMaster™

Pro-sumers

• Information about equipment, techniques, resources used by industry professionals• Exposure to industry professionals• Distribution to consumer audience• Ability to sell content and related merchandise

• News, information, resources created by SetMaster™ editorial team• Access to industry professionals through promotion on SetMaster™• Access to largest audience of film enthusiasts on the internet through SetMaster™• Marketing tools/services to increase visibility• Tracking tools/data to underd audience reaction• eCommerce tools offered by SetMaster™ to facilitate transactions • Tools/services to interact with colleagues and build community• Access to mentors through community services

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Consumer audience is biggest long term opportunity

for SetMaster™

Consumer audience is biggest long term opportunity

for SetMaster™ “Home entertainment” market is enormous: 2004 DVD/VHS market = $140B worldwideInternet delivery of entertainment will occur over time: • Delivery to cable/satellite set-top box = short term opportunity • Delivery to home entertainment system on-demand = long term opportunity (but is highly dependent on broadband adoption)

“Home entertainment” market is enormous: 2004 DVD/VHS market = $140B worldwideInternet delivery of entertainment will occur over time: • Delivery to cable/satellite set-top box = short term opportunity • Delivery to home entertainment system on-demand = long term opportunity (but is highly dependent on broadband adoption)

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Competition is increasing rapidly

for consumer audience

Competition is increasing rapidly

for consumer audienceMajor include: • Atomfilms.com • Entertaindom (Warner Bros.) • Pop.com • Den.net • Wirebreak.com • Icebox.com • Etc.

Virtually every media company and major creative talent in Hollywood is exploring original content for the internet

Major include: • Atomfilms.com • Entertaindom (Warner Bros.) • Pop.com • Den.net • Wirebreak.com • Icebox.com • Etc.

Virtually every media company and major creative talent in Hollywood is exploring original content for the internet

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SetMaster™ is uniquely positioned to lead the market for consumer

audience

SetMaster™ is uniquely positioned to lead the market for consumer

audienceBusiness model: • SetMaster™ is a portal that will offer access to all internet broadband content • are following traditional media model of creating or licensing proprietary content • SetMaster™ will partner with content creators to create the most comprehensive service for consumers

Business model: • SetMaster™ is a portal that will offer access to all internet broadband content • are following traditional media model of creating or licensing proprietary content • SetMaster™ will partner with content creators to create the most comprehensive service for consumers

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SetMaster ™ is most comprehensive aggregator of film content for the consumer

audience

SetMaster ™ is most comprehensive aggregator of film content for the consumer

audienceSetMaster™ organizes, packages, and presents films from across the web, including: • Films hosted by SetMaster™ • Films hosted by other sites around the internet

SetMaster™ catalogs and organizes film resources from across the web (e.g., film schools, film festivals, fan sites, enthusiast publications)

SetMaster™ organizes, packages, and presents films from across the web, including: • Films hosted by SetMaster™ • Films hosted by other sites around the internet

SetMaster™ catalogs and organizes film resources from across the web (e.g., film schools, film festivals, fan sites, enthusiast publications)

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SetMaster™ financing strategy:

focus on strategic investors


focus on strategic investorsObjective: attract leading content, hardware, and broadband companies and expertise…. • Sony Pictures • Eastman Kodak • Vulcan Ventures • Liberty Digital Media • Shamrock Capital

Objective: attract leading content, hardware, and broadband companies and expertise…. • Sony Pictures • Eastman Kodak • Vulcan Ventures • Liberty Digital Media • Shamrock Capital

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focus on strategic advisors


focus on strategic advisors … attract leading Hollywood insiders… • David Bohnett (Founder, Geocities) • Jeff Berg (Chairman, ICM) • Quincy Jones (“Thriller,” “Fresh Prince of Bel Air”) • John Sykes (President, VH-1) • Brad Grey (CEO, Brillstein-Grey) • Casey Wasserman (Owner, LA Avengers) • Bob Daly (former CEO, Warner Bros.) • Bill Gerber (former President, Warner Bros.) • Stacey Jolna (Head of Programming, Tivo) • Nora Ephron (“Sleepless in Seattle,” “When Harry Met Sally”) • Lauren Shuler-Donner (“Any Given Sunday,” “You’ve Got Mail”) • Richard Donner (“Lethal Weapon” series) • Kathleen Kennedy & Frank Marshall (“The Sixth Sense,” “Jurassic Park”)

… attract leading Hollywood insiders… • David Bohnett (Founder, Geocities) • Jeff Berg (Chairman, ICM) • Quincy Jones (“Thriller,” “Fresh Prince of Bel Air”) • John Sykes (President, VH-1) • Brad Grey (CEO, Brillstein-Grey) • Casey Wasserman (Owner, LA Avengers) • Bob Daly (former CEO, Warner Bros.) • Bill Gerber (former President, Warner Bros.) • Stacey Jolna (Head of Programming, Tivo) • Nora Ephron (“Sleepless in Seattle,” “When Harry Met Sally”) • Lauren Shuler-Donner (“Any Given Sunday,” “You’ve Got Mail”) • Richard Donner (“Lethal Weapon” series) • Kathleen Kennedy & Frank Marshall (“The Sixth Sense,” “Jurassic Park”)


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Nunayer BusinessPresents


Industry

WWW.SETMASTER.COM

© MMIV

Nunayer BusinessPresents


Industry

WWW.SETMASTER.COM

© MMIV

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Nunayer Business, Inc. Proudly Presents SetMaster ™ The Horizontal End-to-end Category Killer for...

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