Fair Investment Company LimitedProposition

A presentation to Nucleus Financial Services Company Limited

25 January 2010

“A unique and innovative proposition which is set to take its place in the D2C market.”

Agenda

1. Fair Investment Company Limited

2. Market overview

3. Marketing promotion

4. Business volumes

5. Nucleus Financial Services Limited

6. Summary

Overview

Established 2000, by 2008 grown to be a leading price comparison and lead generation site

2009 launched saving and investment services

Delivering - cash and investment solutions

Focusing - on strong brand ethics and working with well known brands

Using - innovative online marketing distribution

Market success – 2009 to date

Established infrastructure and scalability

Proven track record of success in client acquisition

Over xxxx clients transacted since launch of service

Database of xxxx plus

Assets under management/influence £xxx million

Structure

Key individuals

Fair Investment Company Limited

Directors – James Caldwell/ David Doulton Head of Financial Services – Oliver Roylance-Smith

Business Analyst – Daniel Lovelace Business Development Manager – George Ladds

Compliance Manager – Alex Catleugh Editorial Manager – Rebecca Sargent

Financial Controller – John Corboy Head of Pension and Investment Services – Nick Scarrett

Investment Admin Manager – Julie Smith PR Manager – Rachel Mason

Fair Web Solutions

Managing Director – Steve Wagner

Our vision

To provide:

Full client service to include savings (cash), investments and pension

Full institutional service focusing on solutions for businesses, charities and pension trustees

Bespoke solutions for high value investors

Solutions that empower investors to make informed choices

Excellence in Customer Service

Transferring this success story in the emerging

D2C WRAP space

Market overview

Changing the financial landscape ………

Decline in traditional insurance companies

High end, high value clients continue to be serviced by IFAs (Nucleus target market)

Around 30% of IFAs expected to leave (unlikely to be serviced by Nucleus)

New breed of DIY investors, the middle market, more information savvy

D2C market set to come alive with the development of WRAP solutions but not competing with IFA market

Government focus on investing for retirement………

Auto enrolment – NEST Scheme

HM Treasury Paper – Future of Pensions

Marketing promotion

Next three months: Radio campaign - Classic FM (London and South), LBC and LBC News

First campaign – www.isa.co.uk

Offline mailings: Target 20,000 individuals (SIPP) and 60,000 (mainly structured outside of Nucleus) for

ISA

Magazine advertising – SIPP and ISA campaign with What Investment

Ongoing campaigns: Investment Direct

Email promotions to existing database (editorial based emails, product specific solutions)

PR strategy – consumer facing publications including the Times, FT, Mail, Which?, What Investment

Online marketing, pay per clicks (through Google, Yahoo and MSN), search engine optimisation

ISAs, Savings and Investments

ISAs, Savings and Investments

Distribution network

Brands operated by Fair Investment

Brands operated by Fair Investment

Brands operated by FDM

ISA / Savings distribution

partners

Projected business volumes

Assumptions:- Based on initial investment- Assumes no growth, no top-ups- Average investment £40,000- As at Oct 2010

Year Clients Nucleus

2011/12

2012/13

2013/14

Nucleus Financial Services Limited

Synergy - both Nucleus and Fair Investment are evolving, technology focused companies

Clear understanding of the market, and well positioned to respond to these changing times

Entrepreneurial ethos , and a can do attitude to working together in partnership

Ability to support Fair Investment in delivering proposition to the market

Transparent, fair and clear charging structure

Community of like minded businesses

Summary

D2C market set to come alive over the next five years…..

Fair Investment well positioned to take market share

Assets under management to increase to £m by the end of April

Clients to increase to by end of April

Assets under management to increase to over £ by end of 2014

Contacts

James CaldwellDirector T: 0117 933 5501 E: jamesc@fairinvestment.co.uk

Oliver Roylance-SmithAssociate DirectorT: 0117 946 9766E: oliverrs@fairinvestment.co.uk

Alex Catleugh Compliance ManagerT: 0117 933 5506E: alexc@fairinvestment.co.uk

David DoultonDirectorT: 0117 933 5502E: davidd@fairinvestment.co.uk

George LaddsBusiness Development ManagerT: 0117 933 5559 M: 07801 515769E: georgel@fairinvestment.co.uk

Steve WagnerManaging Director, Fair Web SolutionsT: 0117 900 1651E: stevew@fairwebsolutions.co.uk

Customer journey

Nucleus

Customer journey

Nucleus