Nuclear friends foundation case study
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Transcript of Nuclear friends foundation case study
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Nuclear Friends Foundation
Paving The Road To A Sustainable Future
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“Nuclear” has always been viewed negatively almost since the time it was invented.
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Nuclear is often referred to as an unstable source of energy - destructive in nature, suited only
to WMDs.
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The Truth could not be more different.
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Nuclear is THE answerto the emerging energy crisis - a
sustainable energy solution for the future.
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Our challenge was to separate the facts from all the noise
about
Nuclear Energy
And help people realize the true potential of
Nuclear
But first…
Who are we?
Nuclear Friends Foundation
is a non-profit organization established with
an objective to propagate the benefits of Nuclear
Energy.
We aim to clear out the negativity surrounding
Nuclear Power – purely with facts and
figures.
Nuclear Friends Foundation offers an open
platform to everyone who believes in the power of this modern form of
energy.
How did we approach the people?
We focused on answering every query about this eco-friendly mode of power generation, busting every myth that shrouds this cost-effective source of
energy.
And used Social Media as a bridge between What you know and What you
need to know about
Nuclear Energy
Exploring platforms like Facebook, Twitter, YouTube, LinkedIn, Google+ to reach out to the
expanding target audience on digital space.
How was it done
An interactive website was created to channel
correct information about Nuclear Energy. It also proves to be a key resource for any
information related to
Nuclear Power.
The 3I approach was improvised to maintain a healthy interactive website that serves all the
information needs of a knowledge-savvy
audience.
Innovation
Interaction
Information
3I
approach
Innovation Quotient
To stand out and explore modern digital platforms with the sole motive to promote the thought of a sustainable future.
Interactive quotient: • Ask an Expert• Video Section• Blogs• Polls
Interactive Quotient
Ask an Expert
Videos
PollsBlogsDiscussion
Forum Contests
Articles Myth Buster
News Expert Say
Eminent Say People Say
Informative Quotient
Moving on to…
National Level Campaigns have been
incorporated and acted on. We have received great response from the people with
maximum entries.
Nuclear Energy: Clean & Green
Energy Blogging Contest
We invited bloggers from all around the nation to
talk about Nuclear Power on our website.
We promoted it on various platforms via different means. Banner Ads and Emailers were also used to support
the campaign along with Social Media Promotion.
Facebook Fans Added1939
PR Article Submissions
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Twitter Followers Added
156
Total Entries144
Emailers Sent566000
Total Impressions
1162689
Total Reach8391132
Total Website Visits41482
Paint The Environment Green
Contest
We celebrated Children's Day by organizing a painting contest for
children on our website.
And promoted it extensively on all Social Media Platforms along with Digital Banner Ads etc..
Facebook Fans Added2247
PR Article Submissions
3
Twitter Followers Added
118
Total Entries122
Emailers Sent300000
Total Impressions
789828
Total Reach652113
Total Website Visits
439177
Leading to…
And counting…
Next Stop>>
We targeted the largest Social Networking
Platform to reach out to our audience with a cool
approach for a not so cool topic.
We incorporated an approach towards the content that makes it more social savvy and informative in nature.
Apprehensions vs. Facts
Safety First – Environment Foremost
Say Yes To Nuclear
Contests that helped engage as well as spread information about this Energy of the Future - executed on a
regular basis.
Go Nuclear Contest
Total Follower Increase: 197Total Entries: 37Total Likes: 127Total Share: 52Reach: 65329
The contest spread word about the various advantages of Nuclear Energy through user comments leading to crowd sourced research.
Top Fan Contest
Total Follower Increase: 1,091Total Likes: 2238Total Comments : 101Total Share: 471Reach: 116779
We gratified people with maximum impressions on the platform for a span of 1 month leading to increased reach and interaction.
Leading to…
Comments714
Total Posts463
Shares2199
Total Impressions 3111798
Likes10637
Fans Added11057
Total Reach1831393
PTAT Ratio26.89%
Next Stop>>
We targeted the brains of Social Media to reach out to the updated youth on the micro blogging site and left
an impact.
We incorporated an approach towards the content that makes is more Twitter Friendly and Informative in nature with
defined #tags.
And conducted #tag based contests that trended over the nation expanding the reach of the cause we support.
NFF Quiz Contest
HashTag: #PowerOFKnowledge #NFFQuiz
Total Follower Increase: 116
Interactions: 732
Achievements: Apart from the follower increase the #PowerOfKnowledge Trended in India for over 16 hours. (17th August, 2013)
Friends With Nuclear
HashTag: #TheFutureNeeds #FriendsWithNuclear
Total Follower Increase:34
Interactions: 449
Achievements: Apart from the follower increase the #TheFutureNeedsand #FriendsWithNuclear Trended in India for over 13 hours. (12thSeptember, 2013).
NFF Slogan Contest
HashTag: #MySlogan #ShoutOutNuclear
Total Follower Increase: 86
Interactions: 665
Achievements: Apart from the follower increase the #MySlogan #ShoutOutNuclear we Trended in India for over 48 hours. (18th November, 2013).
Leading to…
Interactions10,067
Profiles Reached3103
Followers768
Next Stop>>
Few things deliver ideas like Audio Visuals. This
channel aims to explain the various benefits and overall
positive aspects of Nuclear Energy.
Total Videos: 32
Total Subscribers : 61
Total Views: 32300
Videos educating people about Nuclear Energy were made in English as well as Hindi. These uploads helped educate a mass audience with use of TrueView Ads to widen reach.
We also did E-Mailer Campaigns reaching out to approximately
3,00,000 people per month redirecting to the Website and Contest Pages
And used our Mascots – Budhiya and Nucleo across platforms to promote the central theme of NFF.
We also did Google Search Ads to attract people interested in the subject redirecting them to the website.
So what did we
achieve?
Our vision of reaching out to people of all ages and
eliminating their apprehensions based purely on facts, stats and analytics about Nuclear Power grows closer to realization by
the day.
Over 4,00,000 people are reached on a monthly basis due to the combined digital effort.
Facilitating the youth of the country with a vast and free database on the latest advances in Nuclear Technology, which is
accessible on all digital platforms.
To be recognized as an online portal which separates facts from the noise you hear about Nuclear Energy in the country
today.
We realized the true power of Digital Medium to reach out
to the target audience and its attribute of being innovative and informative at the same time.
SOME MILESTONES COVERED – SOME STONES UNTURNED.A Nuclear Future Awaits
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THANK YOUCampaign Credits: WAT Consult