Nuçi's Space

Innovative Fundraising for a Non-Traditional

Non-Profit

History

The concept of Nuçi's Space, was born from the grief of a family, the Philips, over their son and brother Nuçi's suicide. Suffering from clinical depression often left Nuçi with feelings of hopelessness and guilt for the pain he felt he was causing his family. His way of expressing these feelings and finding healing was through his music.

History

Inspired by their own personal loss, the Philips family wanted to create some sort of “safe place” for other musicians who might be in need of help, but unable to find and/or pay for it. Thus, the Nuçi Phillips Memorial Foundation was born. The organization’s name quickly got shortened to Nuçi's Space, which in Linda Philips words is symbolic of “the space in the corner of our hearts, where our love for Nuçi will always be kept”.

Proposed Mission Statement

Nuçi's Space is a resource/support center dedicated to promoting the emotional, physical, and occupational well-being of the music community. It is our mission to provide a stable, caring environment within which a musician’s various occupational, emotional, and physical needs can be met and nurtured.

Current Programs

OCCUPATIONAL PROGRAM SERVICES 4 climate controlled, soundproofed practice/rehearsal rooms Each room equipped with sound equipment and drums Variety of workshops including: Hearing loss prevention Industry professionalism Cuban hand-drumming Live sound reinforcement Press kit creation Drum tuning Stage fright prevention Fully functioning performance area with mixing board and 24-

track Mackie Staff of knowledgeable musicians

Current Programs

PHYSICAL PROGRAM SERVICES Free weekly visits from

retired physician Kickboxing classes Break area/ coffee

lounge

Current Programs

EMOTIONAL PROGRAM SERVICES Counseling referral service Counseling financial aid Resource library Subsidization of medicine Survivors of Suicide support group Sensitive staff Caring, nurturing environment

Nuçi’s Space’s Current Fund Development Situation

Current Resources

Financial resources In Kind Contributions and Donated Services Human Resources Community Collaborations

Current Funding

Financial Resources Contributions Operational Income Grants Benefit Concerts Annual Giving

Overview of Profits

overview of profits- 2002

contributions42%

operational income

25%

other2%

annual giving3%

benefit events11%

grants17%

contributions

operational income

grants

benefit events

annual giving

other

Operational Income

2002 Operational Income

equipment store1%

counter tips5%

equipment rental5%

space rental81%

food & beverages8%

space rental

food & beverages

equipment rental

counter tips

equipment store

The Plan

Capital campaign Workshop Space 4-5 more sound-proof practice/rehearsal rooms Expanded Library Office Space Storage

Strategic Plan (Needs and Goals)

Currently, there is no written Strategic Plan. Hopefully, the following fundraising plan will provide a strong base for future planning to occur, enabling Nuçi's Space to continue to thrive

S.W.O.T Analysis

S.W.O.T Analysis is a tool used by boards and employs to evaluate an organization.

Strengths and Weaknesses are internal issues. (i.e. staff issues)

Opportunities and Threats are external issues. (i.e. community perception)

Strengths

Dedicated Staff Top-notch physicians Strong motivation of everyone involved Volunteers Counting Crow’s link

Weakness

Weak diversification of income No mission statement Poor record keeping Inexperienced staff Fundraising Stigma (i.e., they don’t want to ask

“strangers”) Lack of qualitative surveys (need a proper evaluation) Debt No written fundraising or strategic plan Inefficient use of daytime operational hours

Opportunities

Good reputation Prime location Athens Music Scene Strong support from local bands Large Student base in Athens Plenty of daytime hours to expand programs

Threats

Perceived to be a place for teenagers Low name recognition Poor economy Wartime doubts

Recommended Plan of Action

We propose a multi-faceted plan for diversifying Nuçi's Space’s income.

This plan for diversification will provide the Space with the necessary knowledge and references to make strategic moves that will enable Nuçi's Space to be supported financially and recognized for the innovative organization it is.

Annual Giving

Nuçi’s Space Current Annual Giving Program Yields @ 10,000 per year 130 recipients

Annual Giving

Components of 2002 letter: Review of 2002 activities & services Anecdotes of visibility received by Nuçi’s

Space Suicide stats & facts Donor appreciation and ask for continued

support

Annual Giving

Goal: Nuçi’s Space will increase Annual Giving Program efforts so as to broaden support, cultivate donors, and identify leaders

Annual Giving

Objective: To appeal to a broader base of potential annual givers Create another letter, to be mailed to non-family &

friends Include “donor choice” options on the response

card Follow-up with appropriate forms of recognition Acquire permission from currently uninterested

parties to keep them informed of the organization’s activities

Utilize interns & other volunteers

Annual Giving

Objective: To use the Annual Giving Programs as an opportunity to strengthen donor relationships and encourage repeat and upgraded giving

Objective: Nuçi’s Space will track and use information acquired through the Annual Giving Program to help develop the Major Gifts Program.

Annual Giving

Objective: To leverage individual annual giving gifts with Corporate matching gifts

Objective: To explore issues related to E-Philanthropy

Objective: To explore issues related to Electronic Transfer Funds

annual giving budget

0500

10001500200025003000350040004500

postage &delivery

printing &reproduction

office supplies

category

$

projected

current

Techniques Omitted

Direct Mail Telemarketing Telethons

R.O.P.E.S

Why Major Gifts? The 80/20 (or 90/10) Rule Major Gifts build capacity Nuçi’s Space’s

primary objective is to expand facilities and counseling services available to clients.

Major Gifts involve donors Gifts usually restricted; Reflect donor interests

Currently… “Annual Giving Letter” ~ $ 110K from pool of friends/family

R-O.P.E.S

Research Interns Starting points:

Natural Constituencies

Who would give to Nuçi’s Space?

Middle class tends to give to social service organizations.

N.S. volunteers Clients & client’s family Prospect Research Athens Banner-Herald Word-on-the-street

Marissa’s experience @ DePalma’s

UGA School of Social Work faculty

UGA Department of Psychology faculty

American Medical Association

R.O-.P.E.S

Objective “To employ a full-time intern who will focus

on prospect identification and the creation of a prospect database.”

R.O.P-E.S Programming

The Executive Director will place an announcement, by the 1st day of Fall 2004 classes, calling for interns in local papers and will send an email indicating the need for interns to the dept. heads of relevant fields at UGA (e.g. Social Work, Psychology, Nonprofit Organizations, Marketing).

Interns will conduct internet-based prospect research Interns will create a database of prospects. Interns, with the President’s assistance, will submit letters to

identified prospects. President will follow-up with phone call 2 weeks later. Interested prospects will be met in person by President to discuss

organizational needs and answer questions. President will solicit specific donation from prospect.

R.O.P.E-.S

Evaluation President, E.D., & intern(s) will assess the

results of Programming in terms of Objectives.

R.O.P.E.S

Stewardship The 2-way symmetrical approach. President will use gifts for intended purpose. President will report to donor, as instructed

by donor, on the uses of the gift(s). Donors will be recognized, according to

preference, on an appropriate timeline by the President.

Grants

What can you get grants for? Specific Programs Evaluation of

Programs Resources for the

Programs

What can you usually not get grants for? Capital Campaigns Operational Costs

(directly) Salaries (directly) Endowments

Grants

Ittleson Foundation Why is the Ittleson

Foundation a good fit for Nuçi's Space?

Grants Cont.

Some other Granting Agencies Nuçi's Space might want to consider.

.Bear Hug Foundation .Georgia Arts Council .National Institute of Mental Health . Substance Abuse and Mental Health Services

Administration National Endowment for the Arts

Outreach Publicity

Red and Black-Targets Students population

Zebra-Targeting African American population

Eco Latino-Targeting Hispanic Population

Pro’s and Con’s

Pro’s for increasing diversity Increasing recognition Creating atmosphere for diversity Increase revenue Invest in beat machine for Hip-Hop groups. Create atmosphere for local Hispanic

population through Hispanic bands. Increase range of annual giving donations

Pro’s and Con’s

Con’s for increasing diversity. May chase away local bands

Special Events

Yard Sale Advertise through local papers Target students to donate unwanted products at end of every semester.

Special Events

Performance Rental Advertise to local

bands Advertise this

event only in local paper

Special Events

On-Site Events Advertise/Publicity through student

organization Bring over twenty people, half off next space

rental T-shirts as donations instead of physical price

Special Events

Off-site Events Use “Right Side Glows” as advertisement for

selling/renting equipment, space and performance for bands.

T-shirts as donations instead of giving it away.

Special Events

“Meeting and Making the Band” Targeted toward venue owners Targeted toward bands Means of Increasing donor base Meeting Goals

Special Events Cont.

Benefit Events Breakdown 2002

yardsale1%

on-site events34%

off-site events51%

performance rental14%

yardsale

on-site events

off-site events

performance rental

Conclusion

If Nuçi's Space follows this plan it will help ensure a diverse, sustainable income flow that will last into the future. This will enhance Nuçi's Space’s ability to continue to provide quality programs well into the future.