Nuance: reinventing the relationship between people and technology
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Nuance: reinventing the relationship between people and technology
– Defining the next generation of human-computer interaction: Intelligent Systems
– Deeply invested in creating effortless and natural user experiences
– Best known for rapidly advancing
voice-recognition technology
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With leading global relationships, it’s rare to go a day without Nuance
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Rethinking mobile advertisingNews flash: most mobile ads suck.
• Wrong size — small spaces and big thumbs
• Wrong placement —little space to tell a story
• Wrong value — unless you’re wildly differentiated, how do you break through to earn the tap?
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The Rise of Voice Interactivity
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CeltraMobile TheoryAd TheorentJuice Mobile
MillenialAd MarvelWidespaceEtc…
Advertiser Ad Agency Ad ProductionTools Ad Network App
Demand Side Ad Tech Partners Supply Side
Mobile Partners
GLOBAL TECH PARTNERS
Nuance Voice Ad Ecosystem
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Japanlargest ad market in Asia
Korea#2 Ad NetChina
Top 3 Ad nets
North America- Millenial, Opera, Celtra- Agencies and Advertiser
involvement
Europe- Two premium networks
integrated
Brazil/LATAM, Russia, S. Africa, Australia – in the pipeline!
Ad network partnership across the Globe
IndiaTop 2 Ad nets
Australia#1 ad net.
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First Voice Ad just launched: JetBlue
• Integral part of JetBlue’s new advertising campaign focused on “underappreciated fliers.”
• Uses pigeons — “the most overlooked and underappreciated fliers of all” — as the face of the campaign.
• Campaign will feature a unique voice activation unit that will teach consumers how to speak pigeon on their smartphones.
• JetBlue and Mobile Theory partnered on the mobile campaign, leveraging Nuance’s voice recognition technology
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Next 3 month timeline• Campaigns and innovated advertising campaigns with
• FMCG• Auto• Entertainment• Finance• Travel
• Global expansion by• Partnering with Ad networks • Language support• Dialog creation tools and Ad creation Automation
• Conversational flow• Multiple language dialog creation support• Tools to automate and simulate ad creation• Two way help with Demographic data to enhance experiences
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