Nu Metro Cinemas
-
Upload
littlegate-publishing -
Category
Documents
-
view
237 -
download
0
description
Transcript of Nu Metro Cinemas
WRITTEN BY DONNIE RUST
Cinema will always offer something more to me than that which 3D home entertainment systems will. Technology is claiming to bring the big screen to the little one but it will never be able to replace the excitement of a truly big silver screen. There is something historic about a gathering of people being entertained together. We used to watch Gladiators and Lions in the Arena, we watched thespians on stage performing, we watch sport this form of entertainment is as intrinsically part of the international culture as anything else.
THE PREMIUM Entertainment EXPERIENCE
“Nu Metro Cinemas
is a progressive
cinema business
with a true focus on delivering
a premium entertainment
experience,” he opens up, “For us
the focus has to be on impressing
the customer and ensuring
satisfaction.”
Nu Metro Cinemas is
arguably one of the most
frequented cinema chains in
South Africa and with good
reason. Representing in South
Africa 20th Century Fox, Walt
Disney Pictures (video), Warner
Bros, New Line Cinema and
Bollywood Films, since their
inception in 1987, Nu Metro has
taken the approach of turning
a movie going experience into
something beyond that of simply
watching a film. Their cinemas
have become a destination of
choice and are always impressive
and stylized, their booking
procedures the most advanced
and up to date. They were one of
the first cinema chains in South
Africa to have a full functioning
website in the early nineties and
the first to open an all-digital
cinema complex at Emperors
Palace in Johannesburg on the
1st December 2001.
The use of social media and
the smart move of incorporating
the latest media news from
affiliate TimesLIVE to keep the
busy socialites of South Africa
on their website www.numetro.co.za has turned Nu Metro’s online
presence into something more than a mere mechanism to view and
book upcoming attractions. It has created a loyal culture of Nu Metro
Fans from the youth of South Africa who prefer it to the other cinema
options in the country. Unique promotions, event hosting and a knack
for knowing what people want is what identifies Nu Metro as the
premier standard of cinema entertainment.
South Africa is well known for approaching the entertainment
industry with a precision strategy of leaving nothing to chance and
Nu Metro is an example of this in action. So much of their approach
occurs behind the scenes and one of the key areas is the training of
their staff and the businesses they choose to work with.
As far as staffing is concerned training is ongoing and eclectic,
drawing on the best training systems available to ensure that all the
staff on the kiosk, the floor and within the cinemas have the same goal
in mind.
Verifying this was our secret customer, Indian Ocean body
boarder and photographer Bryan Paynter who we sent to Nu Metro
Cinemas by Littlegate Publishing on a fact finding mission. This is
what he responded with:
NU METRO CINEMAS
What the cinema industry is doing is updating itself. 3D cinemas were just a come and go fad thirty years ago but the technology has developed and our culture has become more expectant of these advancements to our entertainment. To keep up to date with present movements and to be in the best position to take advantage of the next genre shifting change there was no better person to speak with than General Manager of Nu Metro Cinemas, Luke Roberts.
Endeavour Magazine | 81
projection.
As part of this digital
conversion Barco has also
offered the use of three 3D
sound systems. Called Auro,
these 3 systems are 3 of only
150 in the world and give
you the most unparrelled
immersive sound experience.
Auro is due for installation
at the NuMetro complexes
in Hyde Park Johannesburg,
Pavilion in Durban and at the V
& A Waterfront in Cape Town in
January 2014.
Comfort At Its BestIn addition to these exciting
technology changes, Nu Metro
is introducing a new VIP cinema
concept called Scene. Selected
screens in these complexes have
been refurbished with luxurious
fully reclining leather chairs,
offering plenty of space to watch
your movie in ultimate comfort.
“Our VIP offering, Scene,
is the first of its kind in South
Africa,” Luke explains, “And
is a concept that has worked
extremely well overseas as it
offers that extra value for money
and that extra sense of luxury
and presence.”
Scene also boasts its own
exclusive lounge where you can
relax and enjoy a drink from
the bar ranging from alcoholic
beverages to fresh fruit juice,
tea’s or coffee’s. Delicious light
meals are also available from
our exclusive menu, offering
NU METRO CINEMAS
“It’s always a treat to visit a Nu Metro Cinema as they seem to go
out of their way to make it a big deal that you’re going to the cinema,”
he says, “The staff are helpful and always happy to help. The kiosks
are stocked with a variety of condiments, the seats are comfortable
and well spaced so you’re not sitting against anyone. One of the things
often not noticed until you arrive is how clean Nu Metro Cinemas are,
the air is always fresh and it is as if everything has just recently been
cleaned.”
Attention to detail is something that Nu Metro takes very
seriously.
Entering The Digital EraExciting changes have been happening at NuMetro Cinemas that
will bring a world class cinema experience to all its complexes in time
for the December holidays which falls within the combined Christmas
and Summer holidays in South Africa. This is a time of sunshine, of
frolicking and when family outings serve to create lifelong memories.
By the end of November 2013 all 149 of the projectors at
NuMetro will be 100% digital, meaning their customers will now get
the latest world class sound and visual experience as provided by
their Belgium equipment partners Barco - the world leaders in cinema
specialised, freshly prepared
gourmet sandwiches, burgers
platters and decadent desserts.
For those with a sweet tooth and
an eye on tradition, a wide range
of confectionary popcorn and
soda is still available.
Conclusively, through the
pro-active assimilation of new
technologies and ideas and the
day-to-day focus on customer
satisfaction and communication
through their impressive online
presence Nu Metro will continue
to grow. Their rate of expansion
as exploded over the last decade
rising to 25 cinemas country
wide, with Nu Metro cinemas
appearing in all major retail parks
and malls to position themselves
in the right place to take
advantage of the entertainment-
hungry South Africa. But this
rapid growth has not come at the
cost of customer enjoyment but
rather because of it. And, with
this in mind, Nu Metro is as South
African as takkies, Savannah and
biltong.
“We will continue to innovate
our offering so that South
Africans get the world class
cinema offering they deserve,”
Luke concludes.
rcctrading.co.za // [email protected]
Projector Equipment •
Network & Storage Equipment • Sound
Equipment • 2D Screens • 3D Screens, Polarizers
& Glasses • Confectionary Equipment For All Sizes Of
Cinemas • Displays (Poster Boxes, Etc) • Ice Machines (Scotzman)
“It’s always a treat to visit a Nu Metro Cinema as they seem to go out of their way to make it a big deal that you’re going to the cinema. The staff are helpful and always happy to help. The kiosks are stocked with a variety of condiments, the seats are comfortable and well spaced so you’re not sitting against anyone. One of the things often not noticed until you arrive is how clean Nu Metro Cinemas are, the air is always fresh and it is as if everything has just recently been cleaned.”
NU METRO CINEMAS
0027 11 340 9300
WWW.NUMETRO.CO.ZA
THE PREMIUM Entertainment EXPERIENCE
www.littlegatepublishing.com