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Presented by : Syndicate 5

Anupam Agrawal

Anshuman Sen

Anish Bhatt

Dipali lavangare

Pawan Talvare

Subhrajit Bhaumik

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DOCOMO is a Japanese Telecommunication company

Major Products/ Line of Operations

Network & Media Laboratory

Mobile Device Laboratory

Wireless access Laboratory

Raku Raku Sign Up service

Reseller of BlackBerry 8707g device

Mobile enables software (Namimail) to translate Engligh

to Japanese

Introduction

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President and CEO: Ryuji Yamada

Headquarters: Tokyo, Japan

Establishment : August 1991

Capital: 949.68 billion yen

Employees: 22,843 (June 30, 2009)

Customers: 54 million in December 2008

Market Share: 48.9% (FY2010 Q3)

Revenues: 4,284.4 B Yen (FY2010 Q3)

Launched world's first 3G mobile service in 2001.

Fact Book

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History July 1992 NTT Mobile Communications Network, Inc. takes over Nippon Telegraph

and Telephone Corporation's mobile communications business

March 1993 Launches 800MHz digital cellular phone service

April 1994 Launches "CITYPHONE" 1.5GHz digital cellular phone service

March 1997 Launches "DoPa" packet data communications service

October 1998 Listed on the Tokyo Stock Exchange February 1999 Launches "i-mode" service

March 1999 Discontinues analog cellular phone service

April 2000 Changes corporate name to NTT DoCoMo, Inc.

October 2001 Launches "FOMA" service on fully commercialized basis

March 2002 Listed on the London Stock Exchange and New York Stock Exchange

December 2005 Launches "iD" Credit Card Brand

April 2006 Launches "DCMX" mobile credit-card service

April 2008 Changes new corporate logo and new brand statement

July 2008 Merges with eight regional subsidiaries

History

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Stakeholders

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Rich heritage in Telecommunication Market

Strong Technological Infrastructure

Innovative Products with strong Customersupport services

Rich heritage in Telecommunication Market

Strong Technological Infrastructure

Innovative Products with strong Customersupport services

Increase Operating Expenses withoutrealizing for the real growth parameters

Increase Operating Expenses withoutrealizing for the real growth parameters

Next generation of Mobile services

Rich & Dynamic Society

Next generation of Mobile services

Rich & Dynamic Society

Competitors entering into Japanese

Markets with New TechnologyJapanese Market reaching maturity Phase.

Competitors entering into Japanese

Markets with New TechnologyJapanese Market reaching maturity Phase.

S

O

W

T

SWOT

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