NTT DOCOMO GROUPSUSTAINABILITY REPORT

2019

The new of today, the norm of tomorrow

DOCOMO has embarked on a new challenge:

connecting the separate elements of daily life

to achieve levels of convenience and enjoyment never seen before.

We call it “smart innovation.”

Security and peace of mind, health, education,

and all the other pleasures that go to make up life—

we are proposing optimum connections for each individual,

taking the provision of information and enjoyment of life a giant step forward.

To make this a reality, we are supporting innovation across a wide range of businesses.

And beyond this, we are also actively developing novel solutions

to the challenges facing society.

This culture of challenge and innovation is deeply rooted at DOCOMO.

For us, however, it’s not simply about creating products and

services that are new; it’s about creating things that, before you know it,

become essential or even taken for granted in daily life.

We firmly believe the lifestyles that “smart innovation”

makes possible will become the standard, so deeply ingrained they are hardly noticed.

We envisage a time when the new becomes everybody’s taken-for-granted standard,

and we are working towards that day with everything at our command.

DOCOMO enhances personal communication with its customers through the creation of a new world of communication culture while achieving customer satisfaction by maximizing the capabilities of its human resources.

Corporate Philosophy

Brand Statement

Brand Slogan and Statement

NTT DOCOMO GROUP

SUSTAINABILITY REPORT 2019

003Overview

Main Business Areas

Telecommunications Business

Operating Revenues (Sales)

Stable Service Provision Rate

Large-Zone Base Station Coverage of Prefectural Capital Cities

Number of Information Security Incidents

d POINT CLUB members Number of Enterprise Partners

Enterprise solution revenues

Amount of Cumulative investment for 5G infrastructure build-out etc.

Locations where Payment/Point Service Can Be Used

Transactions handled by the Finance/Payment Business

Wait Time + Attendance Time

Smartphone and Mobile Phone Safety Classes

Contribution to the Reduction of CO2 Emissions

Used Mobile Phone Collection

(FY2018 result)

(FY2018 result)

(FY2018 result)

(FY2021 target)(FY2021 target)

(FY2021 target)

(cumulative total for FY2019−FY2023)

(FY2021 target)

(FY2021 target)

(Within FY2019)

(FY2018 result)

(FY2018 result)

(cumulative total for FY2017–FY2018)

Mobile Phone Subscriptions

Smart Life Business and Other Businesses Segment

DOCOMO is pursuing a broad range of activities to enhance its corporate value over the long term and realize a society in which people can live with security, safety, comfort and affluence.

Mobile phone (LTE(Xi) and FOMA) services, optical-fiber broadband services, satellite communications services, international services and equipment sales related to these services

We secured stable communication networks through measures such as establishing multiple routes for transmission lines and doubling transmission paths

We set up at roughly two locations in each prefecture to secure communications during widespread disasters and power outages.

We achieved zero accidents by taking exhaustive measures against threats to information security.

We will expand our membership base to create revenue opportunities centered on our customer base.

We will create new value by combining the assets of corporate partners and DOCOMO.

We will attain this target by creating solutions and pursuing initiatives to resolve social issues.

Pre-commercial launch is scheduled for September 2019, and commercial service is scheduled to begin in spring 2020.

We helped prevent problems related to smartphone and mobile use by children.

We contributed to reducing society’s CO2 emissions through our services to realize a low carbon future.

We actively collected used mobile phones at nationwide docomo Shops to effectively use resources.

Smart Life BusinessDistribution services for video, music and electronic books, etc., finance/payment services, online shopping service and other life-related services, etc.

Other BusinessesMobile device protection service, commissioned development/sales and maintenance of systems, etc.

4,840.8 billionyen

100%

100%

078 5,000

120

1

2 61.39

38.4

10.56

cases

millioncompanies

billion yen

trillion yen

milliontrillion yen

Roughly half the current level

million attendees

million tons

million units

Approx.

78.45 million

(year ended March 2019)

TargetTarget

Target

Target

Target

Target

Target

NTT DOCOMO GROUP

SUSTAINABILITY REPORT 2019

004Overview

DOCOMO’s CSR is directed at seeking a better tomorrow by creating new value through every facet of our business activities (Innovative docomo) and carrying out our corporate activities with the utmost integrity (Responsible docomo). This report provides a categorized overview of the initiatives we pursue to help resolve social issues based on these two resolutions.

InnovationAddressing Social Issues through DOCOMO Innovation

Guided by our R&D vision, “Keep creating new futures in

pursuit of all ‘connections,’” we engage in R&D for providing

5th generation (5G) mobile communication and developing

communication networks, devices, and services based on AI

and IoT. In addition, DOCOMO actively seeks to strengthen

collaboration with external corporate partners.

EnvironmentContributing to Environmental Conservation and

Reducing Environmental Impact for All of Society

Under the environmental goals of our Green Action

Plan 2030, we seek to help society adapt to climate

change by developing and delivering ICT services

that reduce CO2 emissions for society as a whole.

DOCOMO also strives for energy efficiency in its

communications network including the use of

renewable energy, waste reduction, and conservation

of ecosystems, to fulfill its responsibilities.

Network ReliabilityFulfilling Our Mission as a Lifeline Provider

We ensure safe and stable connectivity for our customers

anytime, anywhere, by monitoring the network around

the clock, all year round and by expanding coverage to

remote, less populated areas. We also take action to secure

connections during a disaster, including setting up large-

and medium-zone base stations and deploying mobile base

station vehicles.

NTT DOCOMO Group CSR Policy

Network Reliability

Mobility

ProductivityImprovement

WorkstyleReform

ClimateChange

NTT DOCOMO GROUP

SUSTAINABILITY REPORT 2019

005

Customer ServicesProviding Services that Satisfy All Our Customers

DOCOMO exercises particular care in providing its products and

services, with stringent quality management and proper disclosure

of information from design to after-sales service. We also make

improvements based on customer feedback. We are committed to

enhancing customer satisfaction by providing products and services

that can be used by anyone, regardless of age, nationality, or disability.

Supply ChainDue Consideration for CSR in Managing the Supply Chain

DOCOMO is aware of the importance of its relationship

with other businesses in its ongoing operations, such as

communication device manufacturers and the docomo Shops.

We implement effective supply chain management throughout

our business by establishing the NTT DOCOMO Guidelines for

CSR in the Supply Chain and undertaking CSR procurement

commensurate with our responsibilities to society.

Human Resources and Labor PracticesNurturing a Corporate Culture that Allows People to

Fully Demonstrate Their Own Abilities

Recognizing that individual growth promotes “Declaration

beyond,” DOCOMO is nurturing a corporate culture in

which all employees can fully demonstrate their aptitude.

Furthermore, we are pursuing Workstyle Reform based on

the three pillars of diversity management, workstyle choices

and health, and productivity management to instill a sense of

independence and spirit of challenge among our employees.

Community InvestmentStriving to Bring Comfort and Fulfillment to the Local

Community

DOCOMO operates businesses with local roots and

engages with the local community in the public and private

domains as a good corporate citizen. We collaborate

with a variety of stakeholders to pursue diverse initiatives

for addressing issues faced by each community such as

by providing support for areas affected by disasters and

nurturing the next generation.

Human RightsRespecting the Human Rights of Every Individual

DOCOMO seeks to create workplaces that respect human

rights by establishing its Basic Policies on Human Rights and

raising human rights awareness. We set up a whistleblowing

desk, conduct human rights awareness training, and regularly

monitor our entire supply chain to ensure full compliance with the

prohibition of child labor and forced labor.

Corporate GovernanceEstablishing a Management Structure to Maximize

Corporate Value

DOCOMO enhances its corporate value by ensuring

speedy, transparent, and sound management through

effective corporate governance. We also actively strengthen

risk management that underpins these activities, practice

stringent compliance as the foundation of management,

ensure information security, and protect privacy.

Overview