Interventions to Improve Chapter Member Engagement

NTI Chapter Best Practice Poster SubmissionChapter EngagementMOC AACN

Background

Low community service participationLow board member participationNeed to improve communicationIncrease engagement

AssessmentTask Force

SWOT analysisInternal review

Pre-intervention engagement survey77 responsesExternal review

SWOT AnalysisStrengths

Monthly educational programsLongevity of chapterExperience of board members

WeaknessesVolunteerismEngaging members outside monthly meeting

OpportunitiesCommunication about chapter activitiesPlanning

ThreatsStatus quo

Pre-intervention survey results

~50% neutral or disagree with being engaged32% joined chapter for clinical ladder opportunities75% agree that MOC communicates wellInformation sources: email, website, announcements34% only attend 1-2 board meetings per year75% attend half or more educational lectures64% disagree with participation in community services25% say they do not receive email notification of community service events and 75% state scheduling conflicts create barrier to participateMost important to members: 1st EB edu., 2nd networking, 3rd community service65% will donate, 36% health screenings17% interested in board member participationMore meaningful recognition

Analysis of ResultsCompared SWOT with survey resultsThemes identified

Clinical Ladder opportunitiesCommunity Service Meaningful RecognitionNetworkingPlanning

Proposal for interventionsClinical Ladder opportunities

Board member participationCommittee participationCommunity serviceChapter liaison

Proposal for interventions (cont.)Community Service

Continue with donationsAdd health screening fairEvent liability insuranceRotate current events

Proposal for interventions (cont.)Meaningful Recognition

Website tabUnderstanding Merit PointsMake announcements at monthly meetingsSeek info about achievements of members

Proposal for interventions (cont.)Networking

Inter-chapter relationsAACN theme meeting with awards ceremonyWork shop meetingNetworking contest

Proposal for interventions (cont.)Planning

Entire fiscal year planning at transition meetingClinical liaisonsWebsiteFacebookNewsletterE-vites

Summary proposalClinical ladder opportunities

Website tab “clinical ladder opportunities”Board member descriptions on websiteChapter liaison

Community serviceHealth screening fair

Meaningful recognitionWebsite tab “awards, scholarships, recognition”Detailed explanation of Merit PointsMake announcements at monthly meetings, on

Facebook, in newsletter, at certification dinner

Summary proposal (cont.)Networking

President’s theme meeting with award ceremonyProctored workshop meetingCollaborative board member meetingNetworking contest for membership

PlanningPlan entire fiscal year in advanceKeep list of speakersRecycle speakersVendor sponsored-with-speaker dinners

Questions?

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