© 2004 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice

NSP Software Summit:

Next Generation Voice Messaging - A Key to your Success

Alain DecartesBusiness Development ManagerWW SGBU Sales

March 2, 2005 2

Evolution Towards Next Generation Messaging

March 2, 2005 3

evolution towards next-gen

Call AnsweringMany Message Stores Aggregation Engine

TDM Voice (VM) + Data (e-mail) comp.

• Unified Messaging • Multiple device

access of Voice, Fax and Email

• Interfaces w/Legacy• Some Open

Standards• VoIP

•3 tier IP Infrastructure•Single Mega Message Store•Standard Based interfaces

•Modular Components Allow Services to be Added On-

The-Fly• Video Messaging

•IMS – LBS, IM, Presence•Parlay

Legacy Solutions

IP-based VM/UM

IT Voice Messaging

Time

Tech

nolo

gy A

dvan

ces

1990 1995 2000 2005

• Fax Services• SMS Notification• Prepaid Calling Services• Virtual telephony• Audiotex• Speech recognition

Enhanced Voices

UptakeUptake

March 2, 2005 4

why are telco looking at nextgen architecture ?• introducing new services is

risky and costly• broader, richer portfolio of

media rich services required• time from idea to service

revenue is too long• service certification is complex

and non-repeatable• integrating services is time-

consuming & costly• unable to tap into larger

development community to generate new services and revenue

March 2, 2005 5

system replacement should offer• the introduction of compelling

new customer services• a state-of-the-art operational

concepts, based around a well developed systems management system.

• a clear decrease in operational and development costs by the introduction of a modern platform together with

• an insurance on the mid-term (technical) future

• an evolution to new standards such as IMS

Handsets

PDA

IMS Service Delivery Plane

User Equipment Plane

Application Plane

IMS Session Control Plane

IP backbone

PSTN/PLMN

MGW

GGSN

SGSN

Service Platforms

Service Enablers

P/I CSCF S CSCF

Smartphones

Legacy Services

Native IMS Services

HP & NEPs

HP &Partner Solution

play

March 2, 2005 6

nextgen messaging : user domain definition• set of subscriber capabilities

supporting voice-centric person or group messaging

• typical capabilities include call answering, voice clipping, unified messaging, some PIM functions

• enhanced with voice activation, and notification options (SMS notification, missed calls)

• enhanced with voice browsing, video capabilities, location features and IMS-like multi-modal capabilities (VM-to-MMS, push-to-reply)

March 2, 2005 7

nextgen messaging : architecture domain definition

• based on open standards• IP 3-tier infrastructure with a

single multi-media message store

• facilitates integration with other services (mms, video, etc)

• flexible architecture with reuse of shared infrastructure (multiple services)

• enable the use of best of breed components (broader choice of vendors)

• enable rapid deployment of new services (3rd parties SCE)

March 2, 2005 8

hp & Next Generation Voice Mail

call completion and beyond

Integration with MMSBroadband & Web

Video Messaging

Message Delivery

Missed Calls

Voicemail

Enhanced Messaging

Call AnswerVoice controlled VM

Busy and/orno answer

Providing infoon missed calls

Voic

emai

l Use

rsN

on U

sers

5% busy

15% no answer 10%

unreachable

70% connected

March 2, 2005 10

building incremental value to drive revenue

directory functionsEnable Presence, conference & New Paradigm

of Value

media IntegrationPersonal mailbox with multi High Profile

User - RetainRevenue

Basic call completion incrementalfeatures over time

Basic CallCompletion -Increase Revenue

Use “Specific Service” as a launch pad

to a messaging penetration program

Low Profile -Seduce Mass Market

Func

tiona

lity

Time

One MailboxOne MailboxOne User interfaceOne User interface

Multiple Media Multiple Media (Voice, Fax,(Voice, Fax,Video, Data)Video, Data)

Multiple Multiple Notifications Notifications

Multiple Greeting Multiple Greeting optionsoptions

Next Gen Next Gen MessagingMessaging

Visual User Visual User InterfacesInterfaces

Virtual Virtual ServicesServices

Single StoreSingle StoreIntegrationIntegration WEB & MMSWEB & MMS

AccessAccess

convergent messagingCall CompletionCall CompletionEnhancementsEnhancements

March 2, 2005 12

hp’s view of messaging industry changes

VoiceOR dataVoice

OR data

One servicefits all

One servicefits all

Applicationsilos

Applicationsilos

Telecom specificstandards

Telecom specificstandards

Integrated systems supplied by NEP

Integrated systems supplied by NEP

DataAND voice

DataAND voice

Masspersonalization

Masspersonalization

Applicationsaggregation

Applicationsaggregation

InternetstandardsInternet

standards

IT Equipmentand ISV applications

IT Equipmentand ISV applications

Capexreduction

Opexreduction

Revenue increase

past future

March 2, 2005 13

hp messaging portfolioModularity

HP Messaging

Solution

Advanced Messaging

Presence Management

Serv

ices

En

able

rs Information

Entertainment

Openness

Evolu

tiona

ry

Cost

Effec

tiven

ess

March 2, 2005 14

nextgen logical architecture

March 2, 2005 15

connecting people & services with radical simplicityO

CMP

OCM

P --SS

7SS

7

OCM

PO

CMP --

SIP

SIP OCM

PO

CMP --

VXM

LV

XML

OCM

PO

CMP --

ININ

OCM

PO

CMP --

MRF

MRFO

CMP

OCM

P --M

RCP

MRC

P

Evolutive Infrastructure

OCM

PO

CMP --

MS

MS

Connect people to people Connect people to services

VideoMail SMS

Music

Voice Activated Dialing

Games Plaza

Ringtoneshop

Clik to

Connect

Voice Portal

Video Conference

Voicemail Email reader

Musicrecognition

Fun Video &

Musical Greetings

E-Voice Call Center

Presence Enabled

Conference

VideoStreaming & x-coding

VoicecommandsVoice chat

MMS& UM

Gateway

MultimodalPortalEvent

PrepaidVoice &VideoClips

IVR

OCM

PO

CMP --

ISD

NIS

DN

OCM

PO

CMP --

SRF

SRF

OCM

PO

CMP --

Vid

eoV

ideo

March 2, 2005 16

Solutions from business partnershipsHP OCMP Media Interaction Solutions

HP OCMP Technology Enablers

Service Providers

hp supermarket

March 2, 2005 17

Next projects with HP ?

Video Call Center

Video Greetings and Messaging

Push to Video and Video chat

HP and partners … …compelling experiences

March 2, 2005 18

video mail• Features

− Video mails will be handled like all other media types

− Customized multiple video greetings using avatars

− Access video messages via the web and email client

− Video mails stored like other media types− Media conversion for 2G handset support

• Technology− Software upgrade to support advanced services

and all existing media types− Automatic media conversion and rate adaptation

for seamless terminal support (voice stream extraction for retrieval on any standard phone)

− H.324 and H342M being tested with IP-Video phones, mobile video client prototypes and simulators.

March 2, 2005 19

HP OpenCall multimedia direction2004 2005 2006

Q1 Q2 Q3 Q4 H1 H2 H2H1

Infr

ast

ruct

ure

IMS services, VXML V3, H.264

Value added video (logos, subtitling)

3GPP PSS

Voice-mail

Unified messaging

Notification of calls and lost calls

Voicemail Service creationVoic

e se

rvic

es

New multimedia and group features based on co-marketing and consumer research

Multimedia clients

Musical greetings

VoIP messaging

Instant conferencing

Voice platform 2000 ports/serverOpen message store and directoryTDM and VoIP networksMultilingual speech processing with VoiceXML dialogue control

Audio / video multimedia(H.263, AMR)

3GPP networks media controlMultimodal service creation

Subscriber management with roaming, presence, authentication

Videomail

Video call center

Video chat

Push to video

March 2, 2005 20

Conclusions

March 2, 2005 21

Answering Operator’s Challenges

better TCOsolution enables lowertotal cost of ownership

better TCOsolution enables lowertotal cost of ownership

agilitysolution provides significant Capex

reduction by reusing, sharing or reducing number of networks elements

agilitysolution provides significant Capex

reduction by reusing, sharing or reducing number of networks elements

the difficulty and expense of adding new servicesthe difficulty and expense of adding new services

the high cost of support and maintenance for legacy voice solutions

the high cost of support and maintenance for legacy voice solutions

mitigate riskshp pre-qualification programwith several partners solution

Provides world leading voice solutions competence

mitigate riskshp pre-qualification programwith several partners solution

Provides world leading voice solutions competence

the need for a complete supplier with competence

and commitment to the voice & video business

the need for a complete supplier with competence

and commitment to the voice & video business

OpenCall partner programbroad portfolio of revenue generating partner

applications and contents that scales as your business grows

OpenCall partner programbroad portfolio of revenue generating partner

applications and contents that scales as your business grows

the need for a platform for all services, supporting a wide range of scalability

and new advanced features

the need for a platform for all services, supporting a wide range of scalability

and new advanced features

end user stickinessby providing a customisable user interface,

a personalised messaging service &empowering the user to manage their subscription

end user stickinessby providing a customisable user interface,

a personalised messaging service &empowering the user to manage their subscription

the need for applications & content

that will ensure stickness of customers

the need for applications & content

that will ensure stickness of customers

operator’s challenge solution value proposition

March 2, 2005 22

long term viabilityfull scalability and hp’s committment as

leader in standards evolution ensure the future of the system both from

capacity and technology point of view

maximize returnthe sophisticated resource management

gives better resource utilization and the best return on investment.

need to optimize resources supporting multiple segments

and running multiple applications.

need platform that provides efficient administration, allowing various levels

of customer controls

need scalability with a commitmentfor new advanced features.

agilityhp’s global delivery and support organization

ensures agile deployment and support.

the need to ensure global

availability and serviceability

needs a future proof investment in applications

and platforms

long-term viabilityhp’s leadership and commitment to standards

ensures the future value of investmentevolution to 3g ip multimedia system (ims)

operator’s challenge solution value proposition

Simplicityeffecient support for administrations and

modifications. enterprise customer can be given the control of data and applications.

Answering Operator’s Challenges

March 2, 2005 23

alain.decartes@hp.com

Tel. : +1 610 682 0872Mob. : +1 484 347 2589

March 2, 2005 24

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