NSI LOGO GUIDELINES - NSI - Certification for security … the logos? 2.5 Using the NSI/UKAS logo on...
Transcript of NSI LOGO GUIDELINES - NSI - Certification for security … the logos? 2.5 Using the NSI/UKAS logo on...
NSI LOGO GUIDELINES// Your guide to using the NSI logo on your promotional material
© National Security Inspectorate 2012 Issue 3
// Your guide to using the NSI logo on your promotional material
© National Security Inspectorate 2012 Issue 3
Introduction
The National Security Inspectorate (NSI) launched a new brand identity in 2012. The design is positioned to help NSI approved companies achieve universal recognition as the benchmark for quality service delivery in the security, fire and related FM industries, imparting a strong message of confidence to customers and specifiers.
These guidelines contain specific detail on the NSI certification logos that should be used by our approved companies
and we would encourage you to use them.It is to your benefit to be recognised by prospective customers as an NSI
approved company.
It is therefore important to use the NSI logo options as specified in this document. By applying the appropriate logo in its
correct position and colour you will be helping us to protect the integrity of the NSI brand and increase its value for you.
If you are unsure of the logos you can use or have any other questions, please contact the Marketing Department
at NSI on 01628 764873
// Your guide to using the NSI logo on your promotional material
© National Security Inspectorate 2012 Issue 3
What’s in this section?
// Section 1: The NSI certification logo
1.1 Our logo
1.2 Award levelsAward levelsA
1.3 Our logo versions
1.4 Using our logo on colour backgrounds
1.5 Using the NSI logo on
image backgrounds
1.6 Exclusion zone & minimum size
1.7 What not to do!
1.8 Using the logo on printed material
1.9 Using the NSI logo on secondary items
// Section 2: The NSI/UKAS logo
2.1 Using the NSI/UKAS logos
2.2 UKAS exclusion zone & size
2.3 Colour options
2.4 When can I use the NSI/UKAS version
of the logos?
2.5 Using the NSI/UKAS logo on printed
material
2.6 Using the NSI/UKAS logo on
advertising
// Section 3: Contacts
3.1 Further information & contacts
NSI Logo Guidelines// Your guide to using NSI logos
© National Security Inspectorate 2012 Issue 3
// Section 1
The NSI logo
// Your guide to using the NSI logo on your promotional material
NSI logo guidelines © National Security Inspectorate 2012 Issue 31.1
Our logo
NSI corporate logoThe NSI corporate logo will appear
on all communications from NSI,
as our corporate identity.
NSI certification logoThe NSI corporate logo and award level make
up the NSI certification logo which can be
used by our approved companies. It is
available as electronic artwork with a fixed
size relationship and positioning between
the elements.
N.B. NSI approved companies should not
use the NSI corporate logo on its own.
NSI Corporate Logo
Award Level
Certification logo
// Your guide to using the NSI logo on your promotional material
NSI logo guidelines © National Security Inspectorate 2012 Issue 31.2
Award levels
LevelsTwo award levels exist – Gold and Silver.
Approved companies may only use the award
level of their appropriate NSI certification.
// Your guide to using the NSI logo on your promotional material
NSI logo guidelines © National Security Inspectorate 2012 Issue 31.3
Our logo versions
Use the correct versionWe have produced 4 versions of the
Gold and Silver logos for use at different
sizes and for when you are restricted by
reproduction quality or background colour.
The primary version should be used
when its height is greater than 30mm,
see opposite. This has more intricate
detail within the 3D medal.
For height sizes less than 30mm use either
the smaller full colour version or use the
mono graphic version if restricted to single
colour. We have simplified the medal so that
it is still legible.
A reversed out version is also available
when the logo is to be placed on a dark
background. Please refer to Section 1.4
for more information.
Graphic mono version for small or low quality reproduction. Use either black or PANTONE 303 (blue).
< 30mm
> 30mm
Full colour small version for sizes less than 30mm in height.
Primary version with full intricate detail within the medal illustration.
// Your guide to using the NSI logo on your promotional material
NSI logo guidelines © National Security Inspectorate 2012 Issue 31.4
Using our logo on colour backgrounds
Legibility is paramountWherever possible we prefer our logo
to appear on a white or light colour
background. However, we appreciate
that this may not be sympathetic to your
promotional materials.
If the background is a light enough colour
we prefer that you use the full colour logo
and medal version as in the top row of
examples.
If the background is a dark colour or tone
then please use the reversed out white logo
with coloured medal or the option without
the coloured medal (see example on red
background).
We prefer our logo to be placed on light colour backgrounds such as these examples
Alternative option - Reversed out white logo with full colour medal (artwork files are available) Reversed out white logo
// Your guide to using the NSI logo on your promotional material
NSI logo guidelines © National Security Inspectorate 2012 Issue 31.5
Using the NSI logo on image backgrounds
Image backgroundIn some cases, the NSI certification logo will
need to be placed on a background image.
Clarity and contrast should always
be considered.
The logo should be positioned so that the tones
running behind the logo give it high contrast.
Incorrect contrast
Correct contrast
Incorrect positioning
Correct positioning
Incorrect positioning
Correct positioning
GOLD
7
7
7
3 3 3
// Your guide to using the NSI logo on your promotional material
NSI logo guidelines © National Security Inspectorate 2012 Issue 31.6
Exclusion zone & minimum size
It is important that all approved companies project our logo consistently and professionally,
without variation. On this page we show the importance of leaving space around the logo.
The exclusion zoneThis is the clear space around the logo in
which nothing else should appear. It helps to
ensure clarity and improve the impact of the
logo. This clear space (X) is proportional and
is defined by the height of the NSI dot.
The minimum size To ensure legibility the NSI certification logo
should not be used smaller than 20mm height
for the colour version or 10mm if using the
mono version as shown.
NB. Be sure to use the smaller logo version
when the height is less than 30mm
X
GOLD
TM
20mm
XX
XX
X
1.5X
GOLD
TM 10mmTM
GOLD
Minimum size for the colour version
Minimum size for the Mono version
// Your guide to using the NSI logo on your promotional material
NSI logo guidelines © National Security Inspectorate 2012 Issue 31.7
What not to do!
We have tried to cover the most obvious
mistakes in using our logos but in principle,
use the appropriate artwork files provided
and you shouldn’t have to change or alter
them in any way.
What not to do1. Do not re-size or reposition the not re-size or reposition the
elements of the logo.
2. Do not change or create an alternative logo not change or create an alternative logo
with the corporate ’medal’ or words.
3. Do not substitute different type faces not substitute different type faces
for the corporate logo element.
4. Do not change any of the colours not change any of the colours
within the logo.
5. Do not sit the identity within secondary not sit the identity within secondary
shapes not specified in these guidelines.
6. Do not place the identity on an inappropriate not place the identity on an inappropriate
colour background (see section 1.4).
7
7
7
77
7
7
7
// Your guide to using the NSI logo on your promotional material
NSI logo guidelines © National Security Inspectorate 2012 Issue 31.8
Using the logo on printed material
Part of developing a clear corporate
identity is the consistent positioning
of the NSI certification logo.
Positioning the logoDeveloping a consistent and recognisable
brand is important in creating customer
and specifier awareness. This can be
further aided by positioning of the logo,
as customers will also become familiar
with this element of consistency.
The recommended positioning on your
letterhead is at the foot of the page as
shown on the examples opposite at a
height of 26mm. Reference should be made
to section 1.6 for the exclusion zone and
minimum size detail.
You may use the full colour small version
or the mono graphic version as detailed
in section 1.3
AB Company Limited, Company House,Company Street, Company Town SE1 UR2
T: 01234 567890 Helpline: 0800 123 4567F: 01234 567890 E:[email protected]
www.abcompany.co.uk
Date: 01.02.12
AB Company is an NSI Gold Approved Company No. 0123456
Dear Sir,
RE: Positioning the NSI logo on your letterhead
Developing a consistent and recognisable brand is important in creating customer and specifier awareness. This can be further aided by positioning of the logo, as customers will also become familiar with this element of consistency. The recommended positioning on your letterhead is at the foot of the page as shown on this example. We recommend using the full colour small size version at 26mm in height. Please refer to section 1.6 for exclusion zone and minimum size details.
You may only use the correct NSI certification logo according to the award attained. If restricted in colour, you can use the mono graphic version in either black or PANTONE 303 (blue).
If you are unsure or would like some further advice about using our logo on your materials, please contact the Marketing Department on 01628 637512.
We wish you every success.
Mr AB CompanyManaging Director
26mm
AB Company Limited, Company House,Company Street, Company Town SE1 UR2
T: 01234 567890 Helpline: 0800 123 4567F: 01234 567890 E:[email protected]
www.abcompany.co.uk
Date: 01.02.12
AB Company is an NSI Gold Approved Company No. 0123456
Dear Sir,
RE: Positioning the NSI logo on your letterhead
Developing a consistent and recognisable brand is important in creating customer and specifier awareness. This can be further aided by positioning of the logo, as customers will also become familiar with this element of consistency. The recommended positioning on your letterhead is at the foot of the page as shown on this example. We recommend using the full colour small size version at 26mm in height. Please refer to section 1.6 for exclusion zone and minimum size details.
You may only use the correct NSI certification logo according to the award attained. If restricted in colour, you can use the mono graphic version in either black or PANTONE 303 (blue).
If you are unsure or would like some further advice about using our logo on your materials, please contact the Marketing Department on 01628 637512.
We wish you every success.
Mr AB CompanyManaging Director
26mm
// Your guide to using the NSI logo on your promotional material
NSI logo guidelines © National Security Inspectorate 2012 Issue 31.9
Using the logo on secondary items
The NSI certification logo can be used
on other secondary items in addition to
printed literature and corporate stationery.
These include corporate vehicles, company
uniforms, and advertisements. There is no
specific layout for these items as individual
company corporate style will dictate the
design. However, the NSI logo should always
be shown in its entirety, in its own corporate
colours and in the correct space and size as
illustrated previously.
As a guide we recommend positioning the
logo towards the bottom or footer of the
item or layout. This will then be consistent
with the stationery and become more easily
recognised.
// Section 2
The NSI/UKAS logo
// Your guide to using the NSI logo on your promotional material
NSI logo guidelines © National Security Inspectorate 2012 Issue 32.1
Using the NSI/UKAS logos
Using the NSI certification logo on its
own provides a strong, clear and concise
impression. However, you may choose, where
appropriate, to incorporate the relevant UKAS
accreditation mark(s) alongside the NSI
certification logo.
There are three versions of the NSI/UKAS
identity available, depending on your level
of certification. The appropriate version
of the NSI certification logo should of
course be used in each case. The options
are shown opposite.
If you choose to use the NSI/UKAS identity,
it is very important that you comply with the
rules and guidelines laid down by UKAS, as
to where and how you use that identity, and
some of these rules and guidelines are stated
here. UKAS requires NSI, as the accredited
organisation, to ensure that:
• The UKAS logo is used in conjunction
with the applicable NSI certification logo
and never on its own.
• The UKAS logo is not used in any way that
might mislead the reader about the status of
your certification body. It is our responsibility
to minimise the risk of a client/reader being
misled as to the extent and limitations of our
UKAS accreditation.
• As your certification body, we audit the use
of the national accreditation marks.
Accordingly, you must not use the NSI/UKAS
identity in any context where a client of yours
or a reader of your material might be misled
as to the extent or scope of your accredited
certification.
N.B. UKAS have advised that by 31st August 2014, specific management system accreditation symbols e.g. Quality Management, Environmental Management, etc. must be replaced with the UKAS Management System accreditation logo, as shown within this document.
UKAS ACCREDITATION
PRODUCT CERTIFICATION ONLY MANAGEMENT SYSTEMS ONLY
PRODUCT CERTIFICATION & MANAGEMENT SYSTEMS
// Your guide to using the NSI logo on your promotional material
NSI logo guidelines © National Security Inspectorate 2012 Issue 32.1
Using the NSI/UKAS logos
The UKAS logo has been specifically drawn by UKAS and its relationship with the NSI certification
logo is fixed. It should not be redrawn or altered in any way other than that shown here.
X
X1.5X 1.5X
1.5X
X
1.5X
// Your guide to using the NSI logo on your promotional material
NSI logo guidelines © National Security Inspectorate 2012 Issue 32.2
UKAS exclusion zone & size
The use and positioning of the logo is
explained further on in this section. On this
page we specify the amount of clear space
you need to allow around the logo and at
what size to reproduce it.
The exclusion zoneThis is the clear space around the logo in
which nothing else should appear. It helps to
ensure clarity and improve the impact of the
logo. This clear space (2X) is proportional and
is defined by the height of the NSI dot.
The minimum sizeTo ensure legibility, the UKAS element of the
logo should not normally be reproduced in size
smaller than 20mm in height. The exception
to this is for use in small advertisements and
business cards etc. On these items, please
use the mono graphic version (as shown in
2.3) and adhere to a 15mm minimum size of
the UKAS element.
X
2X
2X
2X 2X
20mm (minimum)
51mm (minimum) 34mm (minimum)
Actual minimum size
// Your guide to using the NSI logo on your promotional material
NSI logo guidelines © National Security Inspectorate 2012 Issue 32.3
Colour options
Reproducing the NSI/UKAS logo in colourThe NSI/UKAS logo should preferably be
reproduced in its full colour version wherever
possible. It is always protected with a white
background. If you are restricted to using
single colour reproduction then use the
mono graphic version in either black or
PANTONE 303 (blue).
Do not use any other colour version that
is not shown here. Electronic artwork is
available upon request.
TM
GOLD
Full colour version
Mono graphic version - black Mono graphic version - PANTONE 303
// Your guide to using the NSI logo on your promotional material
NSI logo guidelines © National Security Inspectorate 2012 Issue 32.4
The following restrictions are those laid down by the Department for Business,
Innovation and Skills. These are additional to the NSI rules of use.
Correct use 31. If you choose to use the UKAS logo, it must always be used with the relevant NSI certification logo.
These have been produced for your use and can be found in this section.
2. The logo may only be used in the following circumstances:
- promotional brochures and leaflets
- catalogues
- advertisements
- websites
- stationery and general print material
3. The UKAS logo must be produced in black or NSI blue (PANTONE 303) and white.
Incorrect use 71. The UKAS logo must not be displayed on:
- vehicles
- flags
- site-boards
- shop window signs
- products
- buildings
When can I use the NSI/UKAS logos?
// Your guide to using the NSI logo on your promotional material
NSI logo guidelines © National Security Inspectorate 2012 Issue 32.5
Part of developing a clear corporate
identity is the consistent positioning
of the NSI/UKAS logo.
Positioning the logoDeveloping a consistent and recognisable
brand is important in creating customer and
specifier awareness. This can be further aided
by positioning of the logo, as customers will
also become familiar with this element of
consistency.
The recommended positioning on your
letterhead is at the foot of the page as shown
on the samples opposite. Reference should
be made to section 2.2 for the exclusion zone
and minimum size detail.
Using the NSI/UKAS logo on printed material
AB Company Limited, Company House,Company Street, Company Town SE1 UR2
T: 01234 567890 Helpline: 0800 123 4567F: 01234 567890 E:[email protected]
www.abcompany.co.uk
Date: 01.02.12
Dear Sir,
RE: Positioning the NSI/UKAS logo on your letterhead
Developing a consistent and recognisable brand is important in creating customer and specifier awareness. This can be further aided by positioning of the logo, as customers will also become familiar with this element of consistency. The recommended positioning on your letterhead is at the foot of the page as shown on this example. We recommend using the full colour small size version at 26mm in height. Please refer to section 1.6 for exclusion zone and minimum size details.
You may only use the correct NSI certification logo according to the award attained. If restricted in colour, you can use the mono graphic version in either black or PANTONE 303 (blue).
If you are unsure or would like some further advice about using our logo on your materials, please contact the Marketing Department on 01628 637512.
We wish you every success.
Mr AB CompanyManaging Director
AB Company Limited, Company House,Company Street, Company Town SE1 UR2
T: 01234 567890 Helpline: 0800 123 4567F: 01234 567890 E:[email protected]
www.abcompany.co.uk
Date: 01.02.12
Dear Sir,
RE: Positioning the NSI/UKAS logo on your letterhead
Developing a consistent and recognisable brand is important in creating customer and specifier awareness. This can be further aided by positioning of the logo, as customers will also become familiar with this element of consistency. The recommended positioning on your letterhead is at the foot of the page as shown on this example. We recommend using the full colour small size version at 26mm in height. Please refer to section 1.6 for exclusion zone and minimum size details.
You may only use the correct NSI certification logo according to the award attained. If restricted in colour, you can use the mono graphic version in either black or PANTONE 303 (blue).
If you are unsure or would like some further advice about using our logo on your materials, please contact the Marketing Department on 01628 637512.
We wish you every success.
Mr AB CompanyManaging Director
// Your guide to using the NSI logo on your promotional material
NSI logo guidelines © National Security Inspectorate 2012 Issue 32.6
Using the NSI/UKAS logo on advertising
Positioning the logoDeveloping a consistent and recognisable
brand is important in creating customer and
specifier awareness. This can be further aided
by positioning of the logo, as customers will
also become familiar with this element of
consistency.
As with the printed materials, position the NSI/
UKAS logo at the bottom of the layout.
// Section 3
Contact us
// Your guide to using the NSI logo on your promotional material
NSI logo guidelines © National Security Inspectorate 2012 Issue 33.1
Further information & contacts
If you are unsure of how to obtain the artwork files, which logo to use or have any other relevant questions, please contact the NSI Marketing Department on 01628 764873. Alternatively, visit our website for more information www.nsi.org.uk via the ‘NSI Company Login Area’.