nrsc/ISRO - National Remote Sensing Centre · study - ISU- MSS) nrsc/ISRO. ... Case Study: African...
Transcript of nrsc/ISRO - National Remote Sensing Centre · study - ISU- MSS) nrsc/ISRO. ... Case Study: African...
Earth Observation Systems
Global Industry Trends
NRSC User Interaction Meet
20 January, 2014 Hyderabad, India
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Geospatial Media & Communications
Operating since1997
Presence in India, Malaysia,
UAE, South Africa, Brazil and
The Netherlands
Key Objectives
Connecting communities
Raising industry profile
Creating awareness
Advocating conducive policies
Platform for business
development
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EO Stakeholders
Government
• India
• USA
• Japan
• Russia
• Korea
• China
• Europe
• France
• Canada
High Res
• DigitalGlobe
• MDA
• Blackbridge
• Airbus Defense & Space
Optical & LiDAR
• Hexagon
• (LeicaGeosystems & Z/I Imaging)
• Microsoft Vexcel
• Trimble
• Optech
• Riegl
Image Processing and Aerial
Photogrammetry
• ERDAS
• ENVI
• PCI
• Inpho
• Intergraph
• ------------
• ERDAS
• BAE Systems
• Intergraph
• PCI
• DVPnrsc/I
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Value chain and market size Data needs drive the market
Government still biggest users
Defense & Security dominating demand segment
300+ Value adding service providers*
The EO commercial data market is expected to reach $3.5 billion by 2022*
Data demands in Latin America, Russia & CIS, Asia, and Middle East all report 15%+ growth (5 year CAGR)*
360 satellites expected to be launched over the next decade*
Translating into US$35.8 billion in manufacturing revenues over 2013 to 2022 (88% increase over previous decade)*
Nearly 42 countries expected to launch at least a first-generation EO satellite by 2022*
*(Source: Euroconsult)
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Expected worldwide turnover in Geo-information Service Market
by domain in 2015
Primary markets, total 50 Billion Euros
(Source: mission
study - ISU- MSS)
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Case Study: GlobAlbedo Project
Led by University College London
Time-series measurement of Earth’s reflectivity
Producing most accurate weather predictions and climate
forecasts
Data sources: Envisat and Spot-Vegetation satellites
Data available from 1998 to 2011
Provides accurate information on
changes in land cover on Earth’s energy balance
agricultural practices influencing heat waves
verifying climate models
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Case Study: African TIGER Community
Water Observation Information System (WOIS) for
monitoring, assessing and taking inventory of water
resources
Integrates satellite information such as flood monitoring
and forecasting, water body mapping for irrigation and
livestock, lake water quality, hydrological modelling for
water management and urban sanitation planning
WOIS implemented in five African water authorities
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Case Study: Fighting water nitrate pollution
To regulate use of nitrate fertilizers in agriculture EU
directs farmers to grow catch crops between farming
seasons
Satellite-derived maps used to detect catch crops growth
Based on a risk assessment approach and taking into
account various parameters such as crop types, appears
to be very efficient and promising
French authorities are able to build priority maps to focus
on areas most affected by water pollution, thus optimising
field inspectionsnrs
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Value propositions
Improved business /organizational processes
Savings in time, energy, resources utilisation
Increasing profitability/service delivery
Satisfactory or above average return on investment
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Users Perspective…
Can we expect longer series of satellite generations for multi
year series?
Why is it so difficult to develop “robust” services based on
EO?
Some of the procurement processes are for data or resources
that we have had limited experience with. This has meant that
sometimes we didn’t really know what we should be
asking for, and have had to hire outside expertise to assist us
in preparing our RFP
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Vendors tend to focus their products to tried and true clients,
often missing out on other ways EO data could be used in
different or more creative ways. As well, many of us would
welcome the ability to obtain much smaller data sets
than are commonly on offer. For example, we might want
some data, not for the full city, but just for a two block project
Policy makers need to support innovative technology, free and
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Users Perspective…
Working with EO data is something new, and technical aspects
of it are often difficult to understand. We can be a little nervous
when interacting with service providers that they fully understand
our specific needs, and conversely if we understand the implications
of the data. What can be done to better educate mangers in
this area, to help them make better decisions?
When dealing with EO data, administrative boundaries can
seem restrictive and arbitrary. A disaster affecting my city will
likely be affecting the surrounding municipalities as well. What can
be done to improve working with data outside one’s boundaries, and
how can it be obtained and managed collaboratively?
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Users Perspective…
I need services that are not too complicated (services
should be “plug-and–play”), not “over the top” (focus on
few, but useful functionalities that farmers really need,
reliable (available on time, good quality), standardised
(expected standards of service provided uniformly – the less
adaptation required, the better) and low cost
Dialogue on needs: service providers need to engage in
capacity building on the end-use of services derived from EO
data (analogy with computer: you do not need to know how it
works on the inside, but you should be able to work with it)
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Users Perspective…
How can NGO data collection and pricing structures be
developed that benefit both the NGO and the Data Provider?
There are a lot of new data sources that we either don’t know
about, can’t easily access…how can we make this simpler
and more efficient
Activity by EO service providers is not transparent, and doesn’t
help fill capacity gaps in the places we work. How can we
develop useful methods for monitoring, assessment that can
actually be transferred, implemented and learned by people on
the ground?
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Economy
9th largest economy in the world by nominal GDP($1.85
trillion in 2012); 3rd largest in Asia
3rd largest economy in the world in terms of PPP
India represents 2.97% of the world GDP
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Road Ahead….
Reaching to new user communities
Need to exploit internet and have common infrastructure
Local applications
Governments most important clients
The cooperation required between governments,
scientists and the private sector
Empowerment of communities (bridging rural Digital
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