NPD Slide: Case Study Camaro
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NEW PRODUCT DEVELOPMENT PROCESS Chevrolet Camaro
description
CPDM assignment of Product Planning and Marketing course, explaining New Product Development Process, taking Chevrolet Camaro as the example.
Transcript of NPD Slide: Case Study Camaro
NEW PRODUCT DEVELOPMENT PROCESS
Chevrolet Camaro
NEW PRODUCT DEVELOPMENT PROCESS: Chevrolet Camaro
Compiled By:PRODUCT PLANNING & MARKETING
20 Feb 2013o Kashyep M
1. Strategic Planning Stage
1. Strategic Planning Stage (Cont...)
2. Ideation Stage
2. Ideation Stage (Cont...)
3. Screening Stage
3. Screening Stage (Cont...)
4. Developm
ent Stage
4. Developm
ent Stage (Cont...)
5. Comm
ercialization Stage
5. Comm
ercialization Stage (Cont...)
