N.P.A.A. THE NATIONAL PROSTATE AWARENESS

ASSOCIATION

Sponsorship/Media Package

The National Institutes of Health has had an on-going campaign to

raise awareness about prostate cancer. The goal of NPAA is to

capitalize on these efforts, particularly in light of how this health

crisis impacts males of color. The approach taken by NPAA is to

curb this health crisis with a serious commitment to awareness,

testing and prevention.

NPAA

_____

Former US

Ambassador

Dr. James Hall

_____

Check It! &

Correct It!

_____

Blue Pail

Campaign

_____

The Blue Cheetah

Mobile

SISTERS IN MOTION, INC. For more Information:

Info@SistersInMotionInc.com

866-533-0593

www.SistersInMotionInc.com

FOUNDER’S BIO

Dr. James Hall, MPH, MD, PhD, Drs. Ph.

Dr. James Hall is highly respected and nationally renowned epidemiologist,

health advocate, based in Atlanta, Georgia. Over the past 20 years, Dr. Hall

has often been called upon to assist with various local health issues related to

the HIV/AIDS pandemic. Former U.S. President William “Bill” Clinton

proudly bestowed the title of ‘U.S. Ambassador of HIV/AIDS’. Dr. Hall

traveled throughout the United States and abroad to discuss the globally

affected issues of HIV/AIDS, with both National and International leaders.

Soon after his appointment, Dr. Hall became the first African American to

conduct a conference on sex education for youth (HIV/AIDS and STD’s) of

the families, stationed at various U.S. Armed forces (FORSCOM) installations.

Additionally, the Georgia Legislative Black Caucus honored him when he discovered enzyme formulations

(HR508 and SR644), which have been proven to produce significant improvements in the health of patients on

two continents. Dr. Hall’s complete product line of alternative and complementary medicinal products have

received full registration and licensure from NAFDAC, based on their safety and effectiveness in reducing

internal and digestive toxicities, that otherwise promote unhealthy reactions in the human body.

In 1995, Dr. Hall found himself in the midst of International headlines when he led nine other American

delegates on a Christian mission of goodwill to Orissa, India (now Odisha). His small American entourage was

scheduled to tour the area and meet and speak with some of the country’s more prominent educators and

healthcare professionals. Due to a series of government-related miscommunications about the purpose of their

visit, and the civil unrest of the political climate at the time, Dr. Hall and his entire group were held hostage by

rebel forces for a period of several days. As a result, the U.S. State Department and other government officials

had to negotiate Dr. Hall’s release and safe return to the United States.

Dr. Hall returned to India in 1998, where he became the first African American delegate representing the U.S.

to meet with (the late) Mother Teresa to discuss the effects of the AIDS pandemic in her country. He also has

travelled extensively throughout Africa. He met with various

governmental officials to assist them in combating the high-incidence of

HIV/AIDS that had become the leading cause of death in the continent.

Dr. Hall also has met with such dignitaries as Dr. Gloria Abiola—wife to

the late and former President, Chief M.K.O. Abiola as well as Chief

Olusegun Obasanjo, President of the Republic of Nigeria. In later years,

he met with the late Honorable Nelson Mandela who had invited him to

meet and consult him.

Dr. Hall attended Morris Brown College in Atlanta, Ga. where he completed his undergraduate studies as well

as his graduate and doctorate studies at Howard University in Washington, D.C. with honors from its School of

Medicine. Dr. Hall also was a lecturer at the University of Nigeria at Lagos and the University of Natal in

Durban, South Africa. In 2004, Hall added to his long list of public service awards and recognition when he

received the Dr. Louis W. Sullivan Award, presented to him from H.E.L.P. for Black Males Health, Africana

Studies Dept. of the University of Massachusetts, Boston. Dr. Hall currently serves as Founder/Chairman of

National Prostate Awareness Association, Inc., a Georgia 501(c) (3) nonprofit organization.

Prostate Cancer Facts

Between 2006 and 2010, Prostate Cancer was the leading cause of death in Georgia.

At the same time, the incident rates for non-Hispanic blacks is 219.8, compared to 133.2 for non-

Hispanic whites, and the death rates nearly twice as high for blacks – 49.8 versus 20.7 for whites.

Fulton and DeKalb counties rank in the Top 10 of Georgia counties with the highest average annual

incidents of prostate cancer between 2008 - 2012 for all races, according to the National Cancer

Institute.

African American and Hispanics also rank in the top 10 in this category.

In Georgia and the U.S., non-Hispanic black males are more likely to be diagnosed with prostate

cancer than non-Hispanic.

Similarly, black males are more likely than white males to die of prostate cancer in both Georgia

and the U.S. In Georgia, this difference is threefold.

Non-Hispanic black males in Georgia are 17% more likely to be diagnosed with prostate cancer

than non-Hispanic black males in the U.S. (age-adjusted rate 262/100,000 vs. 223/100,000).

Hispanic males in the U.S. are almost 29% more likely to be diagnosed with prostate cancer than

Hispanic males in Georgia (age-adjusted rate 125/100,000 vs. 97/100,000).

Rate for blacks has risen to 98% for those diagnosed with cancer in the 2004-2011-time period, up

from 61% from 1975-77 Trends in 5-year Relative Survival Rates* (%) by Race, US, 1975-2010 –

American Cancer Society

NPAA Initiative Goal

Overall, prostate cancer promotional presence is quite extensive. However, the goal of the National

Prostate Awareness Association, Inc. is to develop and drive a message, citing how this disease is

affecting the under-served & under insured African American males and other men of color in an

alarming way.

Dr. James Hall, a recognized medical expert in this specific area and the founder of the NPAA,

acknowledges that men of color are extremely challenged by this disease. He realizes that an aggressive

approach to controlling this health issue must be implemented with urgent expediency. He insists that

we need a strong program specifically designed to address this important prostate cancer health problem

to greatly reduce the number of men of color and their families from experiencing a catastrophic

outcome.

The National Institutes of Health has had an on-going campaign to raise awareness about prostate

cancer. The goal of NPAA is to capitalize on these efforts, particularly in light of how this health crisis

impacts males of color; the under-served and the under-insured. The approach taken by NPAA is to

curb this health crisis with a serious commitment to awareness, testing and prevention.

Based on the enormity of what is required to establish an effective foundation to address this health

issue needs the financial resources to achieve its goals. The NPAA is setting out to raise a minimum of

$167,000 to launch this operation. Our belief is that there needs to be a more aggressive and expanded

effort to ensure that all men of are 1) increasingly aware of the dangers of this disease; 2) that they get

tested and screened in hopes of reducing the number of incidents.

The approach will require changing the mindset and dynamics of those most affected in these targeted

communities. The intent of this program is to take this initiative to the communities of the people most

affected. This will require obtaining transportation (Health System on Wheels); major funding efforts;

Staffing; entertainment/sports personality endorsements; just to name a few.

The hope is to pull together all the community related support to acquire a vehicle, staff and funding

via in-kind and/or financial donations. The NPAA will first address a local and regional perspective

with the intent of securing a structural financial platform that will eventually become “mobile”. This

means we will be able to replicate the successes in other communities around Georgia and the country.

Introducing

NPAA Check It! & Correct It! Fundraising Programs/Initiatives

Check It! & Correct It! Blue Pail Campaign

Brand Activation Strategy

Overview The National Prostate Awareness Association has begun project branding by engaging all parts of our community. The NPAA will begin with a simple, low-cost grassroots campaign in neighborhoods throughout Atlanta and surrounding counties where our strategic partners will help us raise money by donating to this effort using symbolic Blue Pails emblazoned with our logo. We need to kick off a Check It! & Correct It! Blue Pail Campaign with a specific monetary goal that will 1) builds off existing relationships; 2) costs very little to launch; and, 3) creates a grassroots campaign that begins to provide solid proof of efforts to raise awareness about this chronic disease.

Campaign Goals

Increase awareness through all forms of media (print, TV, radio, Internet and social media) about prostate

cancer and need for men to get tested

Host events throughout the community for men to get blood pressure and prostate cancer tests

Purchase and convert two RVs to mobile testing units that would travel initially throughout the Atlanta

Metroplex (DeKalb/Fulton/Cobb counties) conducting testing and distributing fliers, brochures and other

materials to raise awareness.

Methodology/Tactics

The NPAA Check it! & Correct It! Blue Pail Campaign Kick-Off at Atlanta, Ga City Hall, Thursday June 2, 2016 ft.

Celebrity guests; Sports & Political Personalities; where the NPAA will introduce the Check It! & Correct It! Blue

Pail Campaign and the Check It! & Correct It! Blue Cheetah Mobile and Mascot.

Host a VIP reception with light dinner and entertainment with national talent

Hold the Auto and/or Bike Show in May, June and July to kick off some of the activities for the campaign.

Host the Check It! & Correct It! Grand Slam Kickball tournament ft. the International Adult & Athletic Kickballers’

Association (IAAKA).

Conduct blood pressure check and prostate screening exams with our partners – Atlanta Urology and Well Star

Health System aboard the community health mobile the Check It! & Correct It! Blue Cheetah

Promote the event through our partnership with K104 KISS FM. Produce entertainment/sports personality

commercials & PSA’s

Promote/brand NPAA by getting our partners at the National African-American Association of RVers

(NAARVA.org) to support our efforts to purchase a wrapped RV & promoting the Blue Pail Campaign. The RV

would appear at NPAA special events and serve the community as a mobile testing site. The RV will be manned

by the Atlanta Urology & Well Star Health System Partners.

Engage firefighters, major churches, barbershops, local business groups, celebrities, sports figure; as well as

other civic/social minded organizations to host “Check It! & Correct It! Blue Pail” Fundraisers.

Encourage all participants to post pictures of their Check It! & Correct It! Blue Pail Campaigns on Facebook,

Twitter, Instagram, and Periscope to help us generate a buzz.

Promote fundraising success with a thermometer on the NatlMPCA.org website showing our progress.

Promote online fundraising by relaunching online donations at NatlMPCA.org

Promote a short video on how to set up your Kroger Rewards Card to donate to National Minority Prostate

Cancer Association.

Check It! & Correct It! Blue Cheetah Mobile

Farber Specialty Vehicles in Reynoldsburg, OH has been commissioned to design & build the

first (2) two Check It! & Correct It! Blue Cheetah Mobiles. Founded over 80 years ago, the

Farber name has stood for quality, value, and innovation. As we continue to drive the future of

the specialty vehicle market, we're proud to carry forward everything we've ever imagined,

learned and engineered along the way. We've taken the best of the past and combined it with

the technology of today to give you the best of all worlds! www.FarberSpecialty.com Approx.

$360,000 per unit.

Farber's family of vehicles provide a wide range of services including: law enforcement,

command centers, communication vehicles, mobile health, dental, mammography,

telemedicine, bloodmobiles, mobile outreach, bookmobiles, computer laboratories and

marketing displays.

World Renown Atlanta based Artist Gerald Ivey has been

commissioned to provide the original graphic design for the

logo; the Blue Cheetah Mobile & Blue Cheetah Mascot. Ivey

a self-taught artist who has been recognized internationally

for his talent; graciously agreed to take on this project because

he understands first-hand the loss suffered from prostate

cancer. www.GeraldIvey.com

Celebrity Personality Endorsements

Hon. Joe Beasley, President of the Joe Beasley Foundation, National S.E. Director of

Operation P.U.S.H., National Co-Chair for National Prostate Awareness Association.

Robin Cole, President of The Obediah Foundation (NPAA National Affiliate); NFL Retired

Players Association, Pittsburg Steelers- Candidate for Georgia Hall of Fame.

Clarence Brown, NFL Retired Players Association, NPAA 2016 Honoree.

Christopher King, Grandson of the late Blues Legend BB King; Founder The

Gentlemen’s Course/Ball; Entrepreneur; Fashion Mogul, Celebrity Host

Mitch Faulkner, Radio Personality Kiss 104.1

Gerald Ivey, World Renown Artist, Blue Cheetah Designer

Greg Lloyd, NFL Retired Players Association, Pittsburg Steelers Candidate for Georgia

Hall of Fame

Aaron Beasley, NFL Retired Players Association, Jacksonville Jaguars

Kent Hill, NFL Retired Players Association, Los Angeles Ram, Hall of Famer

Community Partners & Brand Affiliates

Atlanta Department of Parks and Recreation

Atlanta Fighter’s Local Union #134

Atlanta Urology Group, LLC

Fraternities and Sororities

Georgia Pacific

Progressive Fire Fighters Atlanta

Platinum Pearls Marketing

Sisters In Motion, Inc Public Relations & Marketing

The Joe Beasley Foundation

The Kroger Company

The National African American RV Association (NAARVA)

The NFL Retired Players Association

The Obediah Cole Foundation

United Methodist Men

Wells Fargo

Anticipated Media Coverage

Television Print

NBC -11 Alive Atlanta Journal-Constitution

Fox 5 – WAGA Atlanta Chronicle

WSB-TV 2 Atlanta Daily World

CBS46 – WGCL Atlanta Voice

Atlanta Business Journal

Radio

WSB 95.5-FM

KISS 104.1-FM

MAGIC 107.5/97.5

WAOK-1380-AM

National Prostate Awareness Association 2016 Itinerary

June 2, 2016-Completed

Official “Check It! And Correct It! Press Conference Atlanta City Hall Atrium

Special Invited Guest from the Sports, Film & Entertainment Industry

NPAA Board of Directors-Moderated by Joe Beasley-President of Joe Beasley Foundation.

The unveiling of the “Check It! And Correct It! Blue Cheetah Mobile by Artist Gerald Ivey

July 22-23, 2016

The Check It! And Correct It! Blow Out Bike & Car Show

352 University Ave. S.W. Atlanta, Ga 30310

Hosted by Radio Personality Mitch Faulkner of Kiss 104.1 FM, Atlanta, GA 30337

Bike or Car Competition Entry Donation $25

Spectator Donation $5

September 24, 2016

The Blue Pail Campaign Round-Up Car & Bike Show

Ge0rgia International Convention Center

2000 Convention Center Concourse, Atlanta, GA 30337

Bike or Car Competition Entry Donation $50

Spectator Donation $20

September 30, 2016

The Blue Cheetah Diamond Gala

The Georgia International Convention Center

2000 Convention Center Concourse, Atlanta, GA 30337

Ticket Levels (TBA) Entertainment (TBA)

FOR MORE EVENT INFORMATION: DR. JAMES HALL 404-769-4483 OR NATLMTPCC@GMAIL.COM

FINANCE

Below is an outline of the National Prostate Awareness Association’s immediate fundraising needs

and estimated costs that we expect to offset through donations from corporate sponsors, grants and in-

kind contributions:

Item Cost Check It! And Correct It! Blue Cheetah Mobile Per Unit $360,000 The Check It! And Correct It! Blow Out Bike & Car Show 35,000 The Blue Pail Diamond Gala Reception & Fundraiser venue; food; décor etc. 60,000 PR/Marketing; Press Release; Mailings; Print; television; radio; social media 45,000 1 Check It & Correct It! Blue Cheetah Mobiles must be secured in Atlanta, Ga prior to financial efforts; in other cities.

Total Estimate Budget Goal $500,000

Consideration Cost Platinum- 2 Check It & Correct It! Blue Cheetah Mobile units & Blue Pail Campaign Launch in the city of your choice. (Atlanta, Ga must be first.)

1,000,000.00

Gold- 1 Check It & Correct It! Blue Cheetah Mobile unit & Blue Pail Campaign Launch.

500,000.00

Silver-Brand logo noted as “Powered by” on all major marketing efforts 250, 000.00 Bronze-Brand logo noted as “Sponsored by” on all major marketing efforts 125,000.00 Patron-Brand medical support for (1) uninsured male diagnosed with PC during testing; at one of the Nationally located Check It & Correct It Sites.

100,000.00

Donation Unlimited The Blue Pail Campaign Round-Up Car & Bike Show $20/$50.00 Blow Out Bike & Car Show $5/$25 All Donations Are tax deductible

All donations accepted. Title Sponsorship; Partnerships and Investments available. In order to please

each potential sponsoring brand; we will personally negotiate and tailor your brands consideration

requirements. Please make all checks to the National Prostate Awareness Association P.O. Box

1723 Decatur, Ga 30031. For more Information; log on to www.NATLMPCA.org ; To stay

connected & up-to-date with information regarding the NPAA, there’s an app for that. Download the

NPAA app to your android phone from any app store; contact Sisters In Motion, Inc. @866.533.0593

or email at Info@SistersInMotionInc.Com