November 7th

1. Which of the following is true about store layout?

a. POS displays are usually not very effective

b. You should move staples around for variety

c. Dump Displays are usually good indicators of high quality merchandize

d. You should put private label brands to the right of national brands

2. The key to store layout is creating an environment where your target customer is comfortablea. TRUE b. FALSE

3. In the _____ deodorant and shampoo are given the most shelf space

a. East

b. West

c. North

d. South

4. Which of the following is a disadvantage of the Grid layout?

a. Customer familiarity

b. Merchandise exposure

c. Ease of cleaning

d. Simplified security

e. Limited Browsing

5. Which TV show put a real ad in the New York Times style section announcing the wedding of two of its characters? a. Ugly Betty