NOVEMBER 7, 2018€¦ · • Social Media/International • Special Events VII. Old Business •...

AMELIA ISLAND TDC

Board Book

NOVEMBER 7 2018

1

AGENDA

2

________________________________________________________________________

Date Wednesday November 7 2018 Location Omni Amelia Island Plantation Heron Room

Fernandina Beach FL 900am

Agenda

I Call to Order

II Approval of September 26 2018 Meeting Minutes

III Public Input (items not on the agenda)

IV Financials

bull Budget Report

bull Taxable Revenue Report

V Performance Metrics

bull STR September Report

VI Program Activity Reports

bull Marketing

bull Social MediaInternational

bull Special Events

VII Old Business

bull Review amp Approval AITDC Ten Year Marketing Plan Executive Summary

bull Travel amp Trade Show

VIII New Business

bull Southern Living Idea House Consider match funding for Amelia Island Museum of History

IX Invite Board to the Industry Meeting

X Adjourn

Danny Leeper

Danny Leeper

3-minute limit

Gil Langley

Gil Langley

Amy Boek

Kate Harris

Jamie Fallon

Gil Langley

Jaime Fallon

Gil Langley

Gil Langley

Gil Langley

3

MINUTES

4

AMELIA~ ISLAND TOURIST DEVELOPMENT COUNCIL

Board Meeting Wednesday September 26 2018

300 pm 231 Sadler Road Residence Inn Conference Room

Fernandina Beach FL 32034

Present David Caples Barbara Halverstadt Bob Hartman Danny Leeper Jim

McManemon Chip Ross George Sheffield

Absent Jack Healan Roy Smith Donald Stamets

Staff Gil Langley Amy Boek Susan Hurley Kate Harris Jamie Fallon Deb

Nordstrom

I Call to Order

Meeting was called to order by Danny Leeper at 303 pm

II Approval of Minutes ndash Wednesday June 27th amp Monday July 23 2018 TDC Meetings

A motion was made by Bob Hartman to approve minutes of last meetings seconded by Jim

McManemon All approved

III Public Input Items not on the agenda

No public input

IV Financials Gil Langley

Review of the YTD 2018 Budget Budget $6922974 Actual $4677826 Available $2245148

Taxable revenue for FY2018 reported in at $136117640 Jim McManemon commented on the increased business has allowed The Ritz-Carlton Amelia Island to hire 100 additional employees He also made a point that not all counties are faring this well and that a great deal of this business comes from the efforts of the TDC

Bob Hartman commented that due to the increased business he has been able to raise the salaries of his employees which keeps employee turnover low Bob also made a point that the increase in travelers is also helping the retail stores on the island

5

Review of the FY2019 budget of $7765555 distributed as mandated by the Strategic Plan

o Marketing (65) $5060111

o Administration (15) $1052333

o Travel Trade (100 $ 701556

o Beach Maintenance $ 951555

A motion was made by Jim McManemon to approve the FY2019 Budget seconded by Barbara

Halverstadt All approved

V Performance Metrics Gil Langley

a) A review of research on the top ranked DMArsquos ranked by visitor volume was presented

and showed how using this information will allow the TDC to stay focused on the top

markets that will allow for greater length of stay and an increase in visitors during soft

months

b) 2018 YTD Occupancy reflects Amelia Island is on top of the comp set with 774 and

the YTD ADR is at $24915 and the YTD RevPAR is $19278


a) Amy Boek gave an update on the augmented reality project for the 2019 Visitor Guide

The discovery and planning are complete along with the timeline and pre-production

coordination She showed an example of the Cover Activation and outlined what is next

including promotional strategies and project evolution such as additions and co-ops

Also reviewed results of a campaign with TripAdvisor that showed an 82 lift in

visitors to Ameliaislandcom

b) Kaitlin Harris with Hayworth PR reviewed the upcoming PR initiatives The Fall FAM

with traditional media will be September 27th ndash 30th and focus on local restaurants shops

and activities A Dallas Influencer Event in October and a Dickens on Centre Activation

at the Savannah Food and Wine Festival in November

c) Kate Harris presented case studies of how the Content Studios latest video marketing

pieces have allowed us to respond to business needs such as the challenges of perception

due to the Red Tide elsewhere in Florida and the opportunity to gain incremental business

from the multi-billion-dollar health and wellness market

d) Kate Harris outlined the potential and importance of our International market and

compared it to particular domestic markets International is the only market consistently

growing at double-digit rates International visitors spend more than domestic travelers

stay longer tend to not cancel plans and enjoy their visits during our soft months They

demonstrate a sustainable approach to attracting visitors

e) Jamie Fallon reviewed our upcoming events Petanque AI Open Event (for which we

won the 2018 Flagler Award for Special Event ndash Petanque Amelia Island Open) The

Wellness Festival and Dickens on Centre Event New for FY 2019 we can expect to see

more on the Right Whale Festival which is relocating here from Jacksonville Beach

6

VII Old Business Gil Langley

a) Beach Cleaning discussion opened by stating that the current company has had a

noticeable improvement in services since July 4th 2018 The beach cleaning service will

be put out to bid sometime in December 2018

b) Dawson Associates created a Proposal for the Amelia Island Signing Program Jim

McManemon shared his recent trip to all the cities in our comp set He commented that

we lack in our signage and our sense of arrival He made a point to say that this is not just

for the tourist but for our residents also Jim McManemon made a motion to accept the

proposal authorizing Dawson Associates to move forward Chip Ross seconded the

motion All approved

VIII New Business

a) Commissioner Chip Ross opened the discussion on the Beach Trash Proposal He

covered a couple of different types of mechanical technology that could service our

needs discussed signage trash cans pick-up options but made it a point to say we must

have clean beaches He is going to continue to work with Gil Langley to move forward

with specific ideas A strong consensus was that the City and the County must work

together on this and that we must continue to educate the residents and visitors to our

beaches

b) Amy Boek presented the Marketing Plan for FY19 developed by the team She pointed

out six key marketing strategies data-driven decision making integrated marketing

approach consistency of brand identity aggressive public relations initiatives expansion

of content studio and planning and optimization to ensure ROI She discussed the

Advertising placement budget and closed with the recognition of Amelia Island CVB

winning 3 top Henry Flagler awards for Print Advertising Special Event and Direct

Marketing as well as 3 Silver Awards for Niche Marketing Digital Advertising and

Mobile Marketing

Jim McManemon made a motion to approve the FY2019 Marketing Plan George Sheffield

seconded it All approved

c) Gil Langley thanked the board for nominating him for the 2018 Ultimate CEO award in

which he won He also reviewed the latest information on the AICVB Management

Contract The practice of the AITDC members serving as members of the AICVB Board

has been discontinued As a final action the AICVB Board named the following to

replace the current Board members As provided in the AICVB revised Bylaws they are

Lodging Establishments David Caples Jack Healan

Providers of Experiences George Stewart Arlene Filkoff

At Large Walter Boatwright Tony Quattrochi

President amp CEO Charles G Langley

7

Upon appointing their replacements all members of the AITDC resigned ndash effective

immediately ndash their position on the AICVB Board In addition David Caples has resigned his

position on the AITDC to accept the appointment to the new AICVB Board of Directors After

discussions with Chairman Leeper and at the suggestion of several AITDC members we present

for consideration Olivia Hoblit General Manager of Seaside Amelia

Bob Hartman made a motion to accept the resignations of the AITDC Board members from the

AICVB Board and to accept the replacement AICVB board members Jim McManemon

seconded the motion All approved

IX Adjourned at 430 pm

Approved ___________________ 2018 Tourist Development Council of Amelia Island Florida

By _____________________________ By _______________________________

Danny Leeper Chair Attest Gil Langley Managing Director

8

FINANCIALS

9

10232018 1135 BOARD OF COMMISSIONERS 1Ip 6235glan YEAR-TO-DATE BUDGET REPORT glytdbud

FOR 2018 13

ACCOUNTS FOR ORIGINAL TRANFRS REVISED AVAILABLE PCT 137 AI TOURIST DEVELOPMENT FUND APPROP ADJSTMTS BUDGET YTD ACTUAL ENCUMBRANCES BUDGET USED

37000000 AI TOURIST DEVELOP FUND

37QQOQQO 312120 TOURIST DEVELOPMEN -5617500 0 -5617500 -602842416 00 41092416 1073 37QQQQQQ 3611Ql INTEREST-BANK 0 0 0 -246641 00 246641 1000 37QQQQQQ 3illQl AMERl INTEREST-BANK 0 0 0 -1953915 00 1953915 1000 37QQQQQQ 36llQl AMEEE INTEREST-BANK 0 0 0 -1069139 00 1069139 1000 J 7 QQQQ QQ 36llQl VA INTEREST-BANK 0 0 0 -1725648 00 1725648 1000 37QQQQQQ HillQl EVRB INTEREST-BANK 0 0 0 -643674 00 643674 1000 37QQQOQQ 36ll6l EVRll CQ INTEREST 0 0 0 -595135 00 595135 1000 37QOQQQQ 361161 EVRl5 CD INTEREST 0 0 0 -383522 00 383522 1000 3ZQQQQQQ 361161 EVRB6 CD INTEREST 0 0 0 -274225 00 274225 1000 3ZQQQQQQ 399951 CASH FWD - RESEARCHi -49729 -12026 -61755 00 00 -6175500 0 3ZQQQQQQ 3 9 9952 CASH EiiO-MARKETING -1134999 -1286930 -2421929 00 00 -242192900 0 3ZQQQQQQ 399953 CASH EiiD-TRADE -450558 -381801 -832359 00 00 -83235900 0 37QQQQQQ 399954 CASH FND-BEACH IMP -1505588 328047 -1177541 00 00 -117754100 0

TOTAL AI TOURIST DEVELOP FUND -8758374 -1352710 -10111084 -609734315 00 -401374085 603

37521582 TDC ADMIN FEES-TRANS OUT

37521582 591llQ CLERK ADMINISTRATI~ 84263 0 84263 9042633 00 -616333 1073 3752152 59191Q TAXCQ ADMIN FEE-TAX 84263 0 84263 9042633 00 - 616333 1073

TOTAL TDC ADMIN FEES-TRANS OUT 168526 0 168526 18085266 00 -1232666 1073

37522552 TDC RESEARCHADMIN

37522552 531Q41 MANAGEMENT FEE-CVB 817346 0 817346 87713575 00 -5978975 1073

TOTAL TDC RESJiARCHADMIN 817346 0 817346 87713575 00 -5978975 1073

37523552 TDC MARKETING

3Z523552 51811Q AD~ CQNT-AD ERQOllC 250000 500000 750000 52244253 00 22755747 697 37523552 54812Q AD~ CQNT-MAG ELACE 2817659 -250000 2567659 173444911 00 83320989 675 37523552 54824Q AD~ CQNT - NEBSITE 316000 0 316000 19735640 00 11864360 625

10

2 l0232018 ll35 IBOARD OF COMMISSIONERS 6235glan YEAR-TO-DATE BUDGET REPORT

FOR 2018 13

ACCOUNTS FOR ORIGINAL TRANFRS137 AI TOURIST DEVELOPMENT FUND APPROP ADJSTMTS

37523552 37523552

51825Q 548320

ADY ADV

CQNT-FQCUS GRQIN HQUSE-NEWSP

92000 0

0 715

37523552 3 7 523552 3 7523552 3Z52J552 37 5 2 355 2 31523552 37523552 37523552

51833Q 54 6JSQ 54 65 2 Q 51 653Q 5 4 flfi 4Q 54 6zlQ 54f372Q 54874Q

ADY IN HQlSH11SC 8DV I N HQJlSi shy GQLESPECIAL EVENTS GRANT - MU SEUM STI EQJlIPMENT E R - 8JENi EEES p R - 8GENCY EXPEN PR FUNCTIQNS-QN I

42175 60000

450000 17500

3500 82000 25000 15000

-715 0

350000 0 0 0 0 0

37523552 54677Q P R - MISCl8IR FAR 5000 0

TOTAL TDC MARKETING 4175834 600000

37523581 TRANS OUT-GENERAL-EQUIPMENT

37 523561 591Ql6 TRANS QUT-GENERALshy 1000 0

TOTAL TRANS OUT-GENERAL-EQUIPMENT 1000 0

37524552 TDC TRADE SHOWSTRAVEL TR

37524552 37524552

546Ql6 54flQ19

TRAYEL TRADE Pl[BLIHQSPITALITY SERVIC

164500 165947

0 25000

37524552 546111 DlESlSUBSCRIETlTRA 35000 0 37524552 37524552

546121 541ll31

PRINTING-BRQCHURESFREIHTlFEDERAL

175000 5000

0 0

37524552 37 S21552 37524552 37524552

546141 54 6151 516161 546l6Q

REGIST-REG-TRADE s QTHER TRAVEL EllEEN QN ISLAND - EAMS PRQMQTIQN8L SlPELI

75000 60000 30000 49450

0 0 0 0

TOTAL TDC TRADE SHOWSTRAVEL TR 759897 25000

37525539 TDC BEACH IMPROVMENTS

37525539 5341Q2 CQNTRACT SERVICE - B 534897 0 37525539 55QQQ DUES amp SUBSCRIPT IQ 10000 0

REVISED BUDGET

92000 715

41460 60000

800000 17500

3500 82000 25000 15000

5000

4775834

1000

1000

164500 190947

35000 175000

5000 75000 60000 30000 49450

784897

534897 10000

YTD ACTUAL

7273345 71458

2238613 00

56802060 1750000

00 6600000 1673319

719 80 00

321905579

66200

66200

10176095 9813392 1000158 2678819

00 533528

1088325 320019

1693492

27303828

14714565 650000

ENCUMBRANCES

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

1206400 00

Ip glytdbud

AVAILABLE PCT BUDGET USED

1926655 791 42 999

1907387 540 6000000 0

23197940 71 0 00 1000

350000 0 1600000 805

826681 669 1428020 48

500000 0

155677821 674

33800 662

33800 662

6273905 61 9 9281308 514 2499842 286

14821181 153 500000 0

6966472 7 1 4911675 18 1 2679981 10 7 3251508 342

51185872 348

37568735 298 350000 650

11

102320186235glan

1135 I BOARD OF COMMISSIONERS YEAR-TO-DATE BUDGET REPORT I

p 3 glytdbud

FOR 2018 13

ACCOUNTS 137

FOR AI TOURIST DEVELOPMENT FUND

ORIGINAL APPROP

TRANFRSADJSTMTS

REVISED BUDGET YTD ACTUAL ENCUMBRANCES

AVAILABLE BUDGET

PCT USED

TOTAL TDC BEACH IMPROVMENTS 544897 0 544897 15364565 12064 00 37918735 30 4

37999599 RESERVES

37999599 37999599 ~7999599 37999599

599Q52 599Q5~ 599Q51 599Q55

RESERVES RESERVES RESERVES RESERVES

RESEARCHL MARKETING TRADE BEACH

49729 499999 235558

1505588

12026 686930 356801

-328047

61755 1186929

592359 1177541

00

00

00

00

00

00

00

00

6175500 118692900

59235900 117754100

0

0

0

0

TOTAL RESERVES 2290874 727710 3018584 00 00 301858400 0

TOTAL AI TOURIST DEVELOPMENT FUND 0 0 0 -1392 95302 1206400 138088902 1000

TOTAL REVENUES -8758374 -1352710 -10111084 -6097343 15 00 -4 013 740 85 TOTAL EXPENSES 8758374 1352710 10111084 4704 390 13 1206400 539462987

12

Amelia Island Tourism Development Council Monthly Taxable Collections

Actual October November December January February March April May June July August September Total

FY 2010 $3824925 $4127108 $2662768 $3061087 $3872714 $7180869 $7250176 $6771684 $9192997 $11420967 $6161937 $4134125 $69661357

FY 2011 $5117877 $3146563 $2891727 $3057380 $4477079 $8042178 $9089680 $7348455 $9319735 $10455155 $5315503 $4709634 $72970966

FY 2012 $5873108 $4083078 $3224742 $2732955 $4600703 $9471861 $8896159 $7524447 $9654444 $10416601 $6309424 $5300489 $78088012

FY 2013 $5993912 $4252420 $3048178 $3744771 $5098560 $10724414 $10388492 $9925245 $11911552 $12710654 $8908306 $6817183 $93523687

FY2014 $7475837 $6034530 $4166409 $5565369 $6515370 $12374283 $12550221 $12039768 $12963890 $14986010 $9814050 $7623141 $112108878

FY2015 $8825683 $6296108 $5161284 $6116785 $8198689 $13685610 $13547538 $12378353 $14913734 $16387766 $10972556 $9427872 $124124387

FY2016 $9071000 $7228216 $6394566 $6789618 $8508848 $15822132 $13706888 $12461791 $15209784 $17501019 $10522990 $10223465 $133440316

FY2017 $8004857 $7920339 $6228205 $7028403 $9634435 $16040637 $15611677 $13478363 $15698386 $18932545 $10027764 $7354342 $135959952

FY2018 $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14503248 $17129686 $18306670 $12131307 $10292877 $146768636

Change 2534 -146 799 682 101 819 -234 760 912 -331 2098 3996 795

FY2018 Projected $8091750 $8299975 $6524300 $7360150 $10086500 $16817425 $16371525 $14130325 $16439375 $19722325 $10505600 $6088250 $140437500

FY2018 Actual $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14076436 $17129686 $18306670 $12131307 $10292877 $146341824

Change 2400 -597 309 201 -352 319 -687 -038 420 -718 1547 6906 420

YTD

FY2017 $8004857 $15925196 $22153401 $29181804 $38816239 $54856876 $70468553 $83946916 $99645302 $118577847 $128605610 $135959952 $135959952

FY2018 $10033381 $17838033 $24564121 $32071856 $41803543 $59157970 $74404848 $88908096 $106037782 $124344452 $136475759 $146768636 $146768636

Change 2534 1201 1088 990 770 784 559 591 642 486 612 795 795

Bed Tax

FY2017 $319302 $316190 $248545 $280387 $384248 $640664 $623677 $538298 $626262 $751326 $400213 $294173 $5423285

FY2018 Projected $323670 $331999 $260972 $294406 $403460 $672697 $654861 $565213 $657575 $788893 $420224 $243530 $5617500

FY2018 Actual $400468 $311714 $265463 $302977 $388594 $693178 $607274 $562246 $685881 $727653 $606880 $513369 $6065697

237 -61 17 29 -37 30 -73 -05 43 -78 444 1108 80

FY2014 $112108878

FY2015 $124124387

FY2016 $133440316

FY2017 $135705610

FY2018 $146341824

$0

$20000000

$40000000

$60000000

$80000000

$100000000

$120000000

$140000000

$160000000

FY2014 FY2015 FY2016 FY2017 FY2018

$112108878 $124124387

$133440316 $135705610 $146341824

$0

$2000000

$4000000

$6000000

$8000000

$10000000

$12000000

$14000000

$16000000

$18000000

$20000000

October November December January February March April May June July August September

FY2014 FY2015 FY2016 FY2017 FY2018

Monthly Trend

14

RESEARCH

15

-

Date Created Oct 17 2018

Amelia Island Tourist Development Council For the Month of September 2018

Table Of Contents 1

Multi Segment 2

Trend Amelia Island+ 3

Response Amelia Island+ 4

Help 5

735 East Main Street Hendersonville TN 37075 USA Blue Fin Building 110 Southwark Street London SE1 0TA T +1 615 824 8664 T +44 (0)20 7922 1930 destininfostrcom wwwstrcom industryinfostrcom wwwstrcom

The STR Destination Report is a publication of STR Inc and STR Global Ltd and is intended solely for use by paid subscribers Reproduction or distribution of the STR Destination Report in whole

or part without written permission is prohibited and subject to legal action If you have received this report and are NOT a subscriber to the STR Destination Report please contact us immediately

Source 2018 STR Inc STR Global Ltd trading as STR

16

-

Tab 2 - Multi-Segment Currency USD - US Dollar

Amelia Island Tourist Development Council

For the month of September 2018

Florida

Current Month September 2018 vs September 2017

2018 2017

Occ

2018 2017

ADR

2018 2017

RevPAR Percent Change from September 2017

Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

625 661 11565 11534 7228 7622 -54 03 -52 -31 22 -34

Year to Date - September 2018 vs September 2017

2018 2017

Occ

2018 2017

ADR

2018 2017

RevPAR Percent Change from YTD 2017

Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

743 742 14584 13908 10834 10323 01 49 50 66 16 16

Participation

Properties Rooms

Census Sample Census Sample

3762 2193 439091 327728

Jacksonville FL

Jacksonville Beaches FL

Savannah GA

BrunswickKingsland GA

Daytona Beach FL

Charleston SC

Nassau County FL

St Johns County FL

Hilton HeadBeaufort SC

Fort Walton Beach FL

691 690 10968 10192 7574 7035 00 76 77 82 05 05

658 562 16260 14654 10697 8232 171 110 299 293 -05 165

677 628 11352 11300 7680 7098 77 05 82 126 41 121

584 486 13328 11315 7783 5504 201 178 414 356 -41 151

543 566 10052 9716 5462 5496 -40 35 -06 28 34 -06

588 662 13625 13547 8018 8973 -112 06 -106 -60 52 -65

676 568 19482 17046 13178 9680 191 143 361 361 00 191

594 574 13373 12246 7946 7034 35 92 130 156 23 58

500 528 16236 15524 8111 8195 -54 46 -10 -23 -13 -66

583 590 14328 13730 8359 8106 -12 44 31 48 17 05

747 724 11635 10997 8688 7957 32 58 92 102 09 42

744 723 17683 16738 13158 12106 29 56 87 90 03 32

721 721 11908 11724 8587 8448 01 16 17 37 20 21

656 620 13714 12728 9003 7892 59 77 141 103 -33 24

672 651 12290 12088 8256 7873 31 17 49 100 49 82

751 772 14456 14401 10855 11115 -27 04 -23 25 50 22

748 747 21964 20555 16433 15354 02 69 70 70 00 02

689 671 14392 13643 9909 9149 27 55 83 120 34 61

643 670 18041 17000 11602 11392 -40 61 18 07 -11 -51

646 647 16764 16282 10835 10534 -01 30 29 45 16 15

271 191 27463 22538

98 60 7821 6558

177 137 16026 14005

88 58 6879 4908

180 73 13485 8529

197 142 20962 16663

24 14 2264 1978

81 46 6026 4502

45 33 6085 4496

94 53 10723 7082

A blank row indicates insufficient data

The STR Destination Report is a publication of STR Inc and STR Global Ltd and is intended solely for use by paid subscribers Reproduction or distribution of the STR Destination Report in whole or part without written permission is prohibited and subject to legal action If you have received this report and are NOT a subscriber to the STR Destination Report please contact us

immediately Source 2018 STR Inc STR Global Ltd trading as STR

17

Tab 3 - Trend Amelia Island+ Currency USD - US Dollar


For the Month of September 2018

Monthly Percent Change Overall Percent Change

50 90

40 80

30 70

20 60

10 50 0 40

-10 30

-20 20

-30 10

-40 00 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Year To Date Running 12 Months

Occupancy ADR RevPAR Occupancy ADR RevPAR

This Year

Last Year

Percent Change

Occupancy () Apr

863

787

97

May

791

748

58

Jun

857

819

46

Jul

868

878

-12

Aug

695

735

-54

2017

Sep

520

729

-287

Oct

728

559

302

Nov

638

640

-02

Dec

517

514

05

Jan

580

576

07

Feb

760

790

-39

Mar

810

843

-40

Apr

809

863

-63

May

785

791

-08

2018

Jun

836

857

-25

Jul

867

868

-01

Aug

746

695

73

Sep

691

520

328

Year To Date Running 12 Months

2016 2017 2018 2016 2017 2018

756 756 765 718 709 730

748 756 756 706 718 709

11 00 12 17 -12 30


2016 2017 2018 2016 2017 2018

22671 23131 24600 21837 22328 23439

22099 22671 23131 21264 21837 22328

26 20 63 27 22 50


2016 2017 2018 2016 2017 2018

17142 17483 18810 15676 15832 17113

16519 17142 17483 15008 15676 15832

38 20 76 44 10 81


2016 2017 2018 2016 2017 2018

506415 505869 505869 677075 676407 676345

506415 506415 505869 677075 677075 676407

00 -01 00 00 -01 00


2016 2017 2018 2016 2017 2018

382900 382351 386801 486035 479618 493796

378558 382900 382351 477891 486035 479618

11 -01 12 17 -13 30


2016 2017 2018 2016 2017 2018

86807489 88442294 95151653 106135949 107088763 115741258

83656227 86807489 88442294 101618323 106135949 107088763

38 19 76 44 09 81

This Year

Last Year

Percent Change

ADR

This Year

Last Year

Percent Change

RevPAR

This Year

Last Year

Percent Change

Supply

This Year

Last Year

Percent Change

Demand

This Year

Last Year

Percent Change

Revenue

Apr

26263

25822

17

Apr

22678

20334

115

Apr

55590

55650

-01

Apr

48001

43823

95

Apr

12606711

11315816

114

May

24535

23845

29

May

19407

17833

88

May

57443

57505

-01

May

45438

43007

57

May

11148025

10255069

87

Jun

24617

24477

06

Jun

21106

20058

52

Jun

55590

55650

-01

Jun

47660

45602

45

Jun

11732592

11162159

51

Jul

25352

24355

41

Jul

22001

21387

29

Jul

57443

57505

-01

Jul

49850

50497

-13

Jul

12637847

12298363

28

Aug

20280

19631

33

2017

Aug

14104

14429

-23

2017

Aug

57443

57505

-01

2017

Aug

39949

42266

-55

2017

Aug

8101847

8297389

-24

2017

Sep

19941

20455

-25

Sep

10368

14922

-305

Sep

55590

55650

-01

Sep

28904

40595

-288

Sep

5763741

8303834

-306

Oct

20286

20294

00

Oct

14763

11341

302

Oct

57443

57505

-01

Oct

41804

32135

301

Oct

8480505

6521567

300

Nov

18707

18835

-07

Nov

11944

12055

-09

Nov

55590

55590

00

Nov

35494

35579

-02

Nov

6639946

6701412

-09

Dec

18417

18352

04

Dec

9521

9442

08

Dec

57443

57443

00

Dec

29697

29553

05

Dec

5469154

5423490

08

Jan

18431

17192

72

Jan

10688

9905

79

Jan

57443

57443

00

Jan

33310

33094

07

Jan

6139451

5689685

79

Feb

20462

19043

75

Feb

15551

15052

33

Feb

51884

51884

00

Feb

39432

41012

-39

Feb

8068600

7809819

33

Mar

29634

26737

108

Mar

24004

22548

65

Mar

57443

57443

00

Mar

46529

48443

-40

Mar

13788349

12952027

65

Apr

27403

26263

43

Apr

22165

22678

-23

Apr

55590

55590

00

Apr

44963

48001

-63

Apr

12321406

12606711

-23

May

26230

24535

69

2018

May

20579

19407

60

2018

May

57443

57443

00

2018

May

45069

45438

-08

2018

May

11821433

11148025

60

2018

Jun

26179

24617

63

Jun

21882

21106

37

Jun

55590

55590

00

Jun

46465

47660

-25

Jun

12164009

11732592

37

Jul

26507

25352

46

Jul

22974

22001

44

Jul

57443

57443

00

Jul

49785

49850

-01

Jul

13196708

12637847

44

Aug

21712

20280

71

Aug

16201

14104

149

Aug

57443

57443

00

Aug

42861

39949

73

Aug

9306155

8101847

149

Sep

21741

19941

90

Sep

15013

10368

448

Sep

55590

55590

00

Sep

38387

28904

328

Sep

8345542

5763741

448

Census Props

Census Rooms

Rooms Participants

Census Apr

15

1853

963

May

15

1853

963

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

2017

Sep

15

1853

963

Oct

15

1853

963

Nov

15

1853

963

Dec

15

1853

963

Jan

15

1853

963

Feb

15

1853

963

Mar

15

1853

963

Apr

15

1853

963

May

15

1853

963

2018

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

Sep

15

1853

963


The STR Destination Report is a publication of STR Inc and STR Global Ltd and is intended solely for use by paid subscribers Reproduction or distribution of the STR Destination Report in whole or part without written permission is prohibited and subject to legal action If you have received this report and are NOT a subscriber to the STR Destination Report please contact us immediately Source 2018 STR Inc STR Global Ltd trading as STR

18

ACTIVITY REPORTS shy

19

Tourism Activity Report

October 2018

Mission Statement Created by the Nassau County Board of County Commissioners in 1988 the Amelia Island Tourist Development Council (AITDC) oversees the development and marketing of Amelia Island as a world-class tourism destination As provided by Florida law the AITDC is responsible for the expenditure of revenues received from the levy and imposition of the tourism development tax

The goals of the AITDC are to generate visitation to Amelia Island and its attractionsspecial events thereby increasing tax revenues including sales taxes and those imposed on the hospitality industry In turn those tax revenues may be used to improve the quality of life for the citizens of the community provide support for beach re-nourishment and ensure a viable hospitality industry

The key focus areas of Amelia Island TDC are

Events amp Promotions

bull Visitor Services

bull ConferencesMeetings

bull Travel Trade Shows

bull Events

Marketing

bull Strategy

bull Advertising

bull ContentSocial

bull Website

bull Collateral

Public Relations

bull Writers

bull Coverage

bull Press Releases

bull Promotions

20



Visitor Services

AMELIA ISLAND WELCOME CENTER

o Welcomed 2805 visitors

o Trip Advisor listing as one of ldquotop 10 things to dordquo

o Research survey data collected daily and tracked

o Welcomed 8 motor coach tour prepared 320 welcome bags

o Prepared 195 welcome packets for 4 group visits

Visitor Guide fulfillment totaling over 2500 per month

Weekly distribution of collateral to all lodging and hospitality partners island wide

Monthly STR report and Sales Tax tracking

Assist with welcome and registrations of large groups or meetings as needed

ConferencesMeetings Main Street board and organization Ongoing work with Cvent on RFPrsquos meetings

Monthly Historic FB Association meeting Monthly Jax Sports Council meetings

Monthly Northeast Florida Restaurant amp Monthly City Event Committee meetings

Lodging Association meeting Dickens Merchant Meeting

Monthly Floridarsquos First Coast of Golf Dallas Media Influencer Event meeting

Travel Trade Shows

UK Trade and Media Event in London Brand USA movie premiere

EventsHolidays

Artrageous Artwalk every 2nd Saturday GAFL Game Halloween Sounds on Centre

Upcoming Events

Amelia Island Wellness Festival

o Final planning with RCAI

o Talent has been tagging AIWF in all social media postings

o Confirmed Event status ndash on going


21


o Ticket Sales ndash 60 attendees

o Boosting AIWF Instagram Page

o Wellness video on biking launched on Facebook

o Last minute promotional pushes to increase attendance ndash launched purchase email list blasts w Digital Edge offered lodging partners friends and family rate

Petanque Amelia Island Open

o 189 of 200 team slots taken

o Planning with Fernandina Beach Main Street Amelia Island Boules Club and United Petanque secured

o Four food vendors secured and paid

o All logistics and contracts have been received for operations payments in process

o sponsorships received from Pernod Ricard and PJDrsquos

o Insurance and Event permit applications approved

o AV with CAV Sound secured

o Merchandise purchased for AICVB to sell ordered and received

o Continuing planning of logistics rentals and schedules

Dickens on Centre amp Holidays

o Walk throughs with Fanvergence AVL electrician

o Dickens After Dark ndash launched ticket sales creating 2 promo posters

o Completed 30 video for promo

o Finalizing bar sponsors

o Finalized holiday lighting permission process added pops for holiday lighting to post

office and courthouse Installation scheduled for first week of November

o Hosted DOC merchant meeting 1016

o Outreach to 3rd parties for holiday event infocalendar listings

o Updating landing page info

o Finalized contracts for event security w CSC cleaning w Rollins amp Snelling

o Purchasing toys for Kid Zone w local Villa Villekula reusable fencing for bar bars amp

entrance pieces by Fanvergence kids craft

o Recruiting volunteers for general and newsie rolls planning improv training for 113

o Working on room blocks

o Sponsorship proposal for DS Wares Homes

o Createdpromoting Facebook events for festival + DAD

Zooma Florida

o AICVB Sponsored the Sunday morning Sunrise Yoga

Amelia Concours Week

o Updated print and digital banner ad creative trafficking for media buys

o Updating landing page

Right Whale Festival ndash received confirmation of 2019 event relocating to Amelia Island


22


Marketing

Strategy

Finalized Marketing Plan for FY2019

o Continuing development of editorial calendar and dashboard for FY2019 for internal and

external team use for collaboration performance scorecard

o Scheduled annual industry meeting for 117

o Working on industry meeting presentation

Augmented Reality App Project - Continuing work with Miles Media to implement an augmented

reality program into our marketing efforts through advertising collateral and in-marketing

activations

o Working with partners to obtain release for deceased persons likeness for MaVynee

Betsch Uncle Charlie images Fort Clinch info etc

o Proofing editing communicating with Miles on animations UXwireframes scripts and

content

o Proofing Visitor Guide content

Continuing development of potential trade show booth which can be used for consumer and industry trade events as well as potentially for out-of-market marketing executions

Media planning

o Negotiating placing media buys with

Conde Nast Traveler

Orlando magazine ndash November Dickens

WJCT (Jacksonville NPR) ndash Dickens flight

Travel + Leisure

Action News Jax ndash Dickens

Mini mag program w Whitney Dick ndash up to 5 markets

Conversant

New York Times

Toronto Star

Flamingo Magazine ndash Concours Week Restaurant Week

Atlanta Journal Constitution ndash Super bowl promotion

Garden amp Gun

Media Trafficking

o Conde Nast Traveler advertorial crown unit FB canvas native articles

o Garden amp Gun ndash holiday gift guide +spring advertorial writer visit


23


o Sojern

o Conversant

o Toronto Star

o Travel + Leisure ndash +writer visit planning

Partner outreach on local community impact - of and $ value of local vendor usage

Finalized ESS long form video

Ongoing partner communication re red tide

Announcement of Conde Nast Traveler Readersrsquo Choice Awards - 2 island in the US

Collateral

Value Card 2019 ndash working on offer recruitment w partners reaching out for design estimates

Artrageous Artwalk ndash partner outreach to collect 2019 info for brochure design estimate requests

Content Studio

Recognized with Gold HSMAI Adrian Award for best Digital Video ldquoProvence on Ameliardquo

Released three LOVEAMELIA Wellness Spotlights Eganrsquos Creek Park Biking and Walking on Amelia The Surf Smoothies and Healthy Options Aligned with promotion for Wellness Festival

Completed initial setup of integrated content calendar and dashboard to plan align and coordinate

messaging with organic and paid promotion

Blog posts

Finishing production on LOVEAMELIA The Real Treasure Island preparing as one piece and as

two episodes for testing and release options

Social

Facebook post reach increased by over 60 reaching over 380000 people

Overall combining posts page and paid promotion reached 854000

Top performing posts included

Spotlight on Condeacute Nast Traveler Readersrsquo Choice Awards - 2 island in the US

Website

Enhancements to tagging on blog posts and photos ongoing enhances SEO and social sharing


24


Over 80 of users are new users Their top affinities are News and Politics Food and Dining and

Travel especially Air Travel

Session duration and page views still increasing over last year bounce rate continues to decline

International

Recognized with Silver HSMAI Adrian Awards for international trade events in both target countries

The European Elvis Festival in Frankfurt and the Dickens on Centre In London Dickens House

event

UK Sales Mission

Represented The Ritz-Carlton Amelia Island and the destination at Remembering Audrey Hepburn

event in London featuring Hepburnrsquos son Luca Dotti stars of Downton Abbey and the Overtones

400 select guests included upscale British business and media audience Event presence

bull Ameliarsquos Blossom signature cocktail presented to all upon arrival with signature card

bull RCAI logo on signature flowerboard photo station photographed thousands of times

bull Guests at Amelia Island Cellet and VIP tables received Salt gift Amelia Island card with

handwritten note photo contact cards

bull Two full page ads and head of sponsorpartner listing in program

bull Hosted table with tour operators and media

Event results

bull WOW Air has agreed to offer an open number of complimentary tickets for media trips and

Amelia Island travel to London event in December already confirmed the 4 tickets for the

Family Traveller promotion

bull Best Magazine top womensrsquo publication (readership of 380500) providing dedicated double

page advertorial with fact box to include tour operator booking offer at no charge

bull Planning media trip for Paul Harris creating itinerary for late winter media trip for Jamie

Tabberer

bull Cellet will be following up with all guests to showcase and encourage AI features

opportunities for 2019

Additionally met with top upscale tour operators and did trainings for travel agents

bull Vacations to America

bull Jetset

bull America As You Like It

bull Travel Mole


25


Media Interview with James Rampton writing for Daily Mail Independentco uk Daily

Telegraph Has pitched a feature to The Travel Magazine upmarket travel website with 28

million Twitter followers

Negotiated with Family Traveller Magazine for targeted promotion to run in peak decision time

of January 2019 reducing costs by close to 50 and adding digital components and

sweepstakes promotion in Waitrose UKrsquos top premium supermarket Magazine just won UK

lsquoConsumer Publication of the Year ndash Printrsquo at the Travel Media Awards on 17th October 2018

beating competitors from Condeacute Nast Traveller Lonely Planet Traveller and Which Travel

Appointments to explore connections with the real Princess Amelia for use in future promotions

events media placement and content pieces Included meeting with luxury perfume house

Floris royal warrant holder since 1730 and visits to two venues where Princess Amelia Iived

both could be possible locations for events as well as for joint venture with Amelia Island

Museum of History Considering ongoing way to tie-in to ever-increasing interest in British

Royals and the fact that no other competitive destination can claim this special connection

Attended Brand USA London Premiere of their IMAX Film Americarsquos Musical Journey Met

executives from USATours Silver Travellers Delta Airlines Independent Air Tours Travelpack

and Brand USA CMO

Germany Negotiated co-op with America Journal special interest magazine in Germany with

high recognition among USA travelers 69 of readers have HHI $182000 and above 145000

subscribers Explorer Fernreisen is leading tour operator sharing cost and providing cross-

distribution opportunities

Advertising (Paradise)

Agency began working on the Ever So Slightly Enchanting digital banners and prepared to export

them

Agency created and delivered the animated Ever So Slightly Rewarding digital banners

Agency finalized the Ever So Slightly long-form video and delivered all assets to the client

Agency began updating creative for Concours Week 2019

Agency resized a print ad for Flamingo Magazine based on Concours Week 2019 creative


26


Agency delivered print ad to Conde Nast Traveler for the JanuaryFebruary 2019 issue

Agency worked on resizing Ever So Slightly Romantic digital banners for TheStarcom media buy

Agency delivered wallpaper and print ad banner digital assets to TheStarcom

Agency media team met with the following media vendors for potential partnership

o USA Today Network

o Northstar

o Threshold360

o Premion OTT (via WTSP-TV)

o Conversant

o Outfront Media

Upcoming ndash November Agency to deliver final Concours Week 2019 creative to client

Agency to submit Concours Week 2019 print ad to Flamingo Magazine

Agency to deliver Ever So Slightly Enchanting digital banners to client

Client to provide final direction on 2019 Value Card and 2019 Artrageous Brochure

Public Relations

Coordinated and executed Fall for Amelia FAM including arranging all comped meals and activities

arranging transportation welcome letters turn-down amenities and communication with all

participating partners CVB team and attendees

Secured Amelia Island as a stop on Visit Floridarsquos April FAM for Canadian media Working with Visit

Florida team to prepare itinerary

Hosted call with Travel + Leisure writer Macy Sirmans to determine story angle and activities of

interest Secured accommodations at the Omni and comped meals and activities Coordinated

itinerary and maintained communication with all participating partners and writer

PressOutreach

Drafted and distributed press release announcing results of Flagler Awards

Provided Wellness Fest information and images to WHERE First Coast Magazine

Compiled information and images to be uploaded to USBs for Governorrsquos Conference media table

Created advertorial content for November issue of Chicago Mag

Created advertorial content for DecJan issue of National Geographic Traveler


27


Provided information about late 2018 and 2019 events to The Beacon Newspapers

Drafted and distributed press release announcing Conde Nast Traveler ranking as 2 Top US

Island

Drafted 2019 Events release

Drafted announcement of Gil Langley being named an Ultimate CEO and distributed to local outlets

Factchecked Amelia Islandrsquos article in 2019 edition of Northeast Meetings + Events

Pitched The Ritz-Carlton Amelia Islandrsquos Gingerbread Pirate Ship to holiday roundup leads

Provided Ritz-Carlton Amelia Islandrsquos Gingerbread Pirate Ship and holiday events additional

information and images to freelancer Beth Lubrecki

PromotionsPartnerships

Coordinated prize fulfillment for winner of the ShoptiquesSouthern Kitchen promo and provided

participating partners with sweepstakes results and email database

Coordinated this yearrsquos SE Toyota promotion with Seaside Amelia Inn for FLGA game

Hosted call with OpenTable to explore earned opportunities for promoting Restaurant Week

Presented opportunity to partner with Daniel Wellington for co-branded content trips for influencers

Events

Coordinated all aspects of Dallas media activation Created invite list distributed invites selected

menu coordinate AV setup selected details and deacutecor secured host property for trip giveaway

and maintained communication with all contacts and media attendees

Hosted calls with Kristine Kennedy to determine photo shoot backdrop for Food amp Wine Fest to

promote Dickens event

Communication

Provided publicity and activity reports


28

OLD BUSINESS

29

AMELIA ISLAND

TEN YEAR MARKETING PLAN

2019 - 2029

For the past 30 years the Amelia Island Tourist Development Council and the Nassau County Board of County Commissioners have followed a voter approved Strategic Plan with great success The stated goal is to enhance the economy of Nassau County by increasing the visitation length of stay and expenditures by guests in pursuit of pleasure business and meetingconvention activity Achieving those goals has resulted in a vibrant employment market ndash supporting 1 in 4 jobs Many of those jobs are in the service industry fueled by visitor spending which results in 38 of all retail sales in Nassau County The tourism industry annually generates over $40 Million to Nassau County government saving each household $3400 in state and local taxes

The AITDC is committed to ldquostaying the courserdquo which has produced enviable results ndash establishing the tourism industry as a critical component of the local economy and has improved the quality of life for residents and visitors alike A large reason for success is defining our scope

MISSION

Maximize the positive economic impact of a sustainable tourism industry that enhances the quality of life on Amelia Island

VISION

Inspire targeted travelers to come make memories on Amelia Island as well as to return and to share their experiences

GOAL

Generate visitation to Amelia Island and its attractionsspecial events thereby increasing tax revenues including sales tax and those imposed on the hospitality industry In turn those tax revenues may be used to improve the quality of life for the citizens of the community provide the support necessary for beach re-nourishment and ensure a viable hospitality industry

GUIDING VALUES

Protect natural historic and economic resources Cultivate collaboration - and be open to acting on inspiration Stay ready and willing to evolve with disruptive technologies Continually experience the community through visitorsrsquo eyes Take responsible risks to improve performance Expect excellence as a standard not as an exception Focus on outcomes solutions and achievements

1

30

BACKGROUND

The Amelia Island Tourist Development Council Created by the Nassau County Board of County Commissioners in 1988 the Amelia Island Tourist Development Council (AITDC) oversees the development and marketing of Amelia Island as a world-class tourism destination As provided by Florida law and County ordinance the AITDC is responsible for the expenditure of revenues received from the levy and imposition of the tourism development tax

Amelia Island Convention amp Visitors Bureau Inc The Amelia Island Convention amp Visitors Bureau (AICVB) was created in 2008 to serve as the catalyst for tourism development on Amelia Island A 501(c)6 corporation the AICVB serves as the management company for the Amelia Island Tourist Development Council and is responsible for implementing the programs of the AITDC Among the duties of the Convention amp Visitors Bureau is the operation of the official Amelia Island Welcome Center in historic Fernandina Beach execution of an annual marketing plan and the management of the advertising interactive and public relations programs

INDUSTRY BACKGROUND Tourism is the largest industry in Nassau County both in number of employees as well as revenue generated for the local economy Tourism jobs represented 362 of total county employment - 13620 jobs were attributed to direct spending from visitors to Amelia Island in 2015 and another 2035 jobs were attributable to the induced and indirect effects of visitorsrsquo spending

Amelia Island saw a record number of visitors in 2017 ndash 14 million when counting those who stay in paid accommodations day trippers and those visiting friends and family The direct spending by these visitors was $626461800 (355 of all spending in Nassau County) and an estimated $826929500 total economic impact when using the multiplier effect The average age of a visitor to Amelia Island is 498 years old with an annual household income of $133355 One in four arrives by plane overall with a base budget of $2065

The AITDC focuses on visitors who stay in paid accommodations with a specific market strategy to increase yield stressing quality of visitors over quantity Research shows this strategy is working From 2012 to 2017 overnight visitors rose at an annual average rate of 53 while economic impact rose at more than double that rate up 64 in total The fastest growing segment from 2010 to 2017 was in the lucrative and eco-friendly foreign markets which tripled in visitation While the AITDCrsquos success is laudable a strategic plan is critical in shaping new strategies to market and enhance the island as well as identifying new resources to sustain this growth

2

31

FUNDING

The AITDC is funded by a 5 tourist tax on short-term accommodations those renting for less than six months are subject to the tax The Nassau County Tax Collector and the Nassau County Clerk of Courts each receive 15 of the tax collected as an administrative fee How these user fees could be used was defined by SB1250104 and ratified by a vote of the people in 1988 Once the Strategic Plan was adopted the Board of County Commissioners mandated the expenditure of bed tax revenue breakdown as

In crafting the original Strategic Plan the unanimous will of the AITDC was that no less than 75 of bed tax revenues be dedicated to promoting Amelia Island for leisure and business travelers domestically and internationally Thirty years later the unanimous will of the AIDTC is to maintain the defined use of tax revenues with no less than 75 of funding dedicated to marketing activities ndash advertising public relations promotions special events sales and customer service

Further the Nassau County Commission is on record as opposing any diversion of bed tax revenues to fund programs that do not have as its primary objective the promotion of tourism

PERFORMANCE The primary measures of success have been impressive Hotel metrics are extremely strong In 2017 RevPar (Revenue Per Available Room) was $16157 second only to Key West Florida Average occupancy year-round is 72 The destination lodging industry has generated record taxable sales for nine years in a row

The AITDC contracts with the AICVB to implement its program of work The AICVB is recognized as a top-tier Destination Marketing Organizations (DMO) It is the recipient of over 40 Adrian awards presented by HMAI and 27 Flagler awards issued by VisitFlorida It has won 18 Henryrsquos (Best of Class) and been recognized for ldquoBest of Showrdquo by Visit Florida three of the past five years Due to an aggressive public relations effort Amelia Island is frequently recognized by international publications and websites like Conde Nast Traveler Southern Living Trip Advisor and USA Today

3

32

SWOT ANALYSIS Introhellip

4

33

As laid out in ___ the AITDC budget is allocated into four main segments - marketing travel trade administration and beach improvements Each of these segments plays a vital role in the overall strategic plan for developing a successful and sustainable tourism industry for Nassau County

MARKETING

To achieve the goal of generating visitation to Amelia Island and increasing related tax revenues the Amelia Island Convention amp Visitors Bureau will execute an aggressive marketing program to ensure the destination has an identifiable and authentic brand which will interest and engage target audiences converting them into overnight visitors to Amelia Island

Strategic marketing initiatives are an essential component to Amelia Islandrsquos strategic plan and will comprise at least 65 of the total budget As approved by the BOCC the AICVB may engage creative professionals deemed necessary by the AITDC Selection of exceptional talent is in the best interest of Nassau County and is exempt from competitive bidding The AICVB is responsible for brand management and creating a brand image of Amelia Island that will be uniformly projected in all the visitor-related communication

As a contractor the AICVB will be responsible for the following tasks and other duties as requested by the AITDC

Execute a paid advertising across a variety of mediums including traditional media such as print radio and broadcast to digital channels such as internet mobile social media and evolving technologies Utilize owned digital channels including website(s) email and social media channels as ongoing engagement communication and conversions tools Develop and distribute destination collateral material Sales and marketing efforts directed at the travel trade and group meeting marketplaces Provide cooperative advertising programs with 3rd party entities and local hospitality partners Engage in public relations and earned media initiatives including media outreach and crisis management Special event development including owned events and supporting 3rd party events that target need dates for the hospitality industry Conducting and analyzing research including visitor intercept studies as well as programs to evaluate marketing effectiveness Research is critical to maximizing effectiveness understanding our impact and optimizing accordingly to ensure the maximum return on investment

Guiding Principles

These principles guide the overall direction for our marketing initiatives ensuring we support a positive and sustainable tourism industry in Nassau County

Promote protect and preserve Amelia Islandrsquos tourism assets

5

34

Support infrastructure improvements and smart development that enhance tourism Inform and educate local stakeholders on the economic social and cultural value of a sustainable tourism program In times of crisis provide leadership foster communications and serve as liaison to key officials Focus on increasing yield and return on investment by targeting high income households in major markets likely to stay longer and spend more

Key Marketing Strategies

Utilize data-driven decision making letting our research and analytics forge our reasoning for marketing decisions Implement an integrated marketing approach designed to strengthen the Amelia Island brand and reach our targeted audience multiple times across multiple channels increasing brand recall and influence of action Maintain consistency of brand identity throughout all marketing channels to manage brand integrity and increase brand recall Owned marketing channels such as advertising collateral materials Welcome Center and our in-house digital assets from the website and email to social media all work in conjunction to inform inspire engage and influence visitors Employ aggressive public relations initiatives to foster positive brand sentiment and keep Amelia Island in the forefront of earned media coverage Focus on the continued expansion of the content studio to create original content curate user-generated or publisher-driven content and effectively distribute content that engages visitors both potential and repeat converting them into brand advocates Focus on effective planning evaluation reporting and optimization of marketing to ensure return on investment

TRAVEL TRADE

Travel trade is a critical component of the AITDCs strategic plan It is vital to effectively combine industry and trade focused efforts with the overall marketing strategies in order to successful win meetings social group and leisure visitor business Travel trade initiatives include trade shows conferences and marketplaces to interact with meeting planners tour operators travel agents and consumer groups on a regional national and international level Additional activities may include hosting travel trade professionals on Amelia Island for familiarization trips or providing support for hosting meeting planners tour operators and niche market specialists (weddings wellness etc) through programs such as Sites for Flights Domestically and internationally group solicitation is dependent on building and maintaining personal relationships Effectively selling the destination involves joining actively being involved with associations organizations and professional consulting groups

Also essential to our travel trade activities is providing in-market visitor services including the operation of the Amelia Island Welcome Center Providing a welcoming and informative greeting to the destination strategically allows us to meet visitor expectations provide a warm

6

35

customer service experience and increase visitor yield and return visitation

BEACH IMPROVEMENT

The AITDC values the beach as one of our most precious natural assets and recognizes careful beach management will insure our competitive edge over other beach destinations As such the AITDC dedicates 10 of our funding to beach improvement projects as deemed appropriate such as nourishing the beach monitoring beach erosion beach cleaning and enforcement of the ldquoLeave No Tracerdquo ordinance Projects designed to enhance the experience of visitors such as signage or development of facilities (wedding chapel educational facilities) may also be considered

ADMINISTRATION

The AITDC will employ the Amelia Island Convention amp Visitors Bureau to handle administrative matters and to carry out the policies of the Board of County Commissioners and the AITDC Responsibilities will include but not be limited to the following

Ensure all programs and activities comply with state and local statutes and ordinances Direct coordinate and monitor activities of all professional agencies or vendors under contract Coordinate and act as liaison to all local organizations involved with visitor development including local state national and international tourism organizations hospitality and restaurant associations etc Work with local state and regional media to effectively communicate AITDC programs to the public and to convey the importance of increased visitor business to the local economy All other duties as assigned by the TDC

SUMMARY

This Strategic Plan is the product of many hours of individual sub-committee and full committee work Subsequent to adoption it should not be easily amended The members of the TDC believe this plan should comprise the marketing direction for the next ten years for Amelia IslandFernandina Beach Naturally marketing strategies will change for us from time to time and be re-directed as the market grows and expands It is the firm conviction of the TDC however that the monies raised by taxing hotel and motel rooms should be used for promoting visitor and group business and not for other purposes By adhering to this general plan the TDC can effectively promote this island to target markets and successfully compete with the other areas seeking additional visitors and their expenditures

END

7

36

Contract Number CM1341-A3

AMENDMENT NUMBER 3fIDRD EXTENSION TO THE MARKETING RESEARCH AND ADMINISTRATIVE SERVICES AGREEMENT

THIS ADDENDUM entered into this 22nd day of October 2018 by and

between the BOARD OF COUNTY COMMISSIONERS OF NASSAU COUNTY

FLORIDA a political subdivision of the State of Florida (hereinafter referred to as

County) and the AMELIA ISLAND TOURIST DEVELOPMENT COUNCIL

(hereinafter referred to as TDC) and the AMELIA ISLAND CONVENTION AND

VISITORS BUREAU INC (hereinafter referred to as CVB) 102 Centre Street


WHEREAS the parties entered into an Agreement dated October 1 2008 which

provided for an initial term beginning October- I 2008 and ending September 30 2013

with an option to extend upon mutual contract between all parties in five (5) year

increments and

WHEREAS the parties entered into an Agreement dated October 8 2012 and

extended the original Agreement through September 30 2018 and

WHEREAS the parties commenced discussions in 2018 to amend the original

Agreement and extend the term and

WHEREAS the parties entered into an Agreement on September 24 2018 to

extend the original Agreement for thirty (30) days through October 30 2018 to allow the

parties time to discuss the specific amendment(s) to the original Agreement and

WHEREAS the parties are addressing the appropriate amendments to the original

Agreement and have agreed to extend the original Agreement for an additional ninety (90)

days in order to finalize an amended agreement and

WHEREAS the extension will terminate on January 28 2019

1 37

Contract Number CM134l-A3

NOW THEREFORE FOR AND IN CONSIDERATION of the mutual covenants

and agreements herein contained the parties hereto agree as follows

1 In accordance with Section 11(b) of the original Agreement dated October 1

2008 the performance period is hereby extended for ninety (90) days

beginning October 31 2018 and ending January 28 2019

2 All other provisions of said Agreement not in conflict with this Addendum

shall remain in full force and effect

IN WITNESS WHEREOF the parties have caused this Agreement to be duly executed this 22nd day of October 2018

AMELIA ISLAND CONVENTION AMELIA ISLAND TOURIST AND VISITORS BUREAU DEVELOPMENT COUNCIL

NAS U COUNTY FLORIDA

Its President Its Chairman

APPROVED BY

BOARD OF COUNTY COMMISSIONERS NASSAU COUNTY FLORIDA

PAT EDWARDS Its Chair

2 38


Attest as to authenticity of Chairs signature

J ~ I

~~ J CRAWFORD

Its Ex-Officio Clerk

3 39

NEW BUSINESS

40

APPENDIX

41

STATE OF FLORIDA COUNTY OF ESCAMBIA

MISCELLANEOUS APPROPRIATIONS AGREEMENT BETWEEN ESCAMBIA COUNTY AND

VISIT PENSACOLA INC

THIS AGREEMENT is made and entered into this 1st day of October 2017 by and between Escambia County a political subdivision of the State of Florida with administrative offices at 221 Palafox Place Pensacola Florida 32502 (hereinafter referred to as the County) and Visit Pensacola Inc with administrative offices 1401 East Gregory Street Pensacola Florida 32502 and a Federal Tax Identification Number of 46-3684826

WITNESSETH

WHEREAS the Board of Copnty Commissioners of Escambia County Florida is authorized under Section 1250104 Florida Statutes to perform those acts including the expenditure of Local Option Tourist Development Act tax monies for (1) the marketing of Escambia County Tourism (2) to increase future Tourism Development Tax revenues (3) to increase Local Optional Sales Tax revenue (4) to increase job growth all of which further the public good of the people of Escambia County and

WHEREAS Visit Pensacola Inc promotes Escambia County as a vacation and business destination to national and international visitors whose visits generate major financial dividends to the Countys well being each year and

WHEREAS Visit Pensacola Inc activities demonstrate a farsighted and firm commitment to this Countys welfare reflected by its dedication to the civic good and

~HER~S Visit Pensacola Inc was created as a 501(c)(6) private not for profit coP~aton ~th the expres_s _purpo~~ to allow the community to speak with one unified voice on tounsm matters Vst Pensacola Inc operates in the Sunshine ana wm continue to do so and

WHEREAS the Tourism Development Tax is imposed on short term lodging and llltanl lo p rovide Q dodco~od iouri~m mlrk~tino ~nd nromotion fundand

WHEREAS in order to preserve and exp d th t middot middot middot middot which now includes in their budget request an a m 1ss1on V 1s 1t Pensacola Inc

1 Pensacola Sports Association (PSA) 2 Arts Culture and Entertainment (ACE)

has agreed to perform certa middot t d monies to it and m erms an cond1t1ons relating to the grant of County public

1

42

WHEREAS the Board of County Commissioners has concluded that in order to advance the enum~rated mission of Section 1250104 and its related benefits to Escambia County citizens said expenditure of County tax monies serves an essential public purpose as established by law and

WHEREAS the County has appropriated from the Countys Tourist Development Fund for the months of January through September of the Countys current Fiscal Year 201718 (October 1 through September 30) as follows

1 Three Cents Tourist Development Tax in the sum of $466237500 2 Fourth Cent Tourist Development Tax in the sum of $1 59907300

of Fiscal Year 2018 Tourist Development Taxes to conduct a program generally described as

Tourism Promotion Activities

and more particularly set out in Exhibit A which is attached hereto and incorporated by reference herein and

WHEREAS the undersigned representatives of Visit Pensacola Inc are authorized to sign this Agreement binding it

NOW THEREFORE IN CONSIDERATION of the premises the appropriation and disbursement of funds by the County now or hereafter made and the mutual covenants herein the parties do hereby agree as follows

Section 1 Visit Pensacola Inc agrees as follows

A) To accept the funds as appropriated in accordance with the terms of this Agreement and the provisions of Sections 1250104 and 12909 Florida Statutes as ame1ded 9ovorning t h o O)(p~nditi lrP~ of said funds which is incorporated by referenceherein and middot

B) To a~ide by_Chapter 119 Florida Statutes as amended and successors thereto with regard to ts tourism promotion activities and

C) To return to the County within forty-five (45) d funds paid to it upon the Countys finding that the termttt~f ~mand all remain in~ ltounty any Ordinances or Florida Statutes a e greement the prov1s1ons of Section 129 09 Florida Statutes have bppropnalt1ng of such funds or the provisions of

middot een vo ated and

D) To return to the County all funds ex e d d f following purposes as dete rmined by the Int p I~ ~ - or disallowed expenditures for the the Clerk of the Circuit Court erna u tor of the Escambia County Office of

1 To pay for Bad Debts Losses ari f claims and related costs are not aideglowable or srng rom uncollectible accounts and other

2

43

2 To pay for Contingencies Contributions to a contingency reserve or any similar provisions for unforeseen events are not allowable or

3 To pay Fines and Penalties Costs resulting from violations of or failure to comply with Federal State and local laws and regulations governing this Agreement are not allowable or

4 To pay Governors Expenses The salaries and expenses of the Office of the Governor of the State or the chief executive of the County are considered a cost of general State or local government and are not allowable or

5 To pay Legislative Expenses The salaries and other expenses of the State Legislature or similar local government entities such as county commissions city councils school boards etc whether incurred for purposes of legislation or executive direction are not allowable or

6 To pay Interest and Other Financial Costs Interest on borrowings (however represented) bond discounts costs of financing and refinancing operations and legal and professional fees paid in connection therewith are not allowable and

E) To maintain a separate bank demand account andor time deposit account and deposit all County funds received and no other funds into this account and to make all disbursements of County funds from said account and

F) To consent to

1 Providing such audits of the financial affairs of Visit Pensacola Inc by the Internal Auditor of the Escambia County Office of the Clerk of the Circuit Court as the County may require and

2 Producing all documents required by the Internal Auditors and

3 Furnishing if issued to the Office of Management and Budget a copy of an audit report and a management letter of its financial affairs for its fiscal year ending within the current fiscal year of the County made by an independent certified public accountant licensed and in good standing in the State of Florida This report will be due within one hundred fifty (150) days of the close of Visit Pensacola Incs fiscal year and

G) Operating the program more particularly described in Exhibit A to this Agreement Visit Pensacola Inc may enter into subcontracts under this Agreement as appropriate Visit Pensacola Inc must furnish the County a copy of all subcontracts once executed

Section 2 This Agreement shall be considered to have become effective on the 1st day of October ~017 and will terminate on the 30th day of September 2018 unless canceled sooner with cause by either party by giving thirty (30) days prior written notice of such cancellation to the other party

3

44

Section 3 The County agrees to pay Visit Pensacola Inc a total sum of $626144800 for the program of activity described herein The sum of $200000000 shall be paid following the execution of this Agreement and the remainder shall be paid on a cost reimbursement basis for eligible expenses in accordance with the procedures set forth in Exhibit B to this Agreement which is attached hereto and incorporated by reference herein

Section 4 Any equipment purchased with County funds allocated in accordance with this Agreement(s) in connection with aforementioned program which has a unit cost of $1000 or more will be placed on an inventory record by Visit Pensacola Inc and inventoried at least annually Upon the expiration of the useful life of such equipment or upon the expiration of the aforementioned program whichever occurs first such equipment will be transferred free and clear of all liens and encumbrances to the County or disposed of as authorized in writing by the County

Section 5 In addition to any reporting requirement described in Exhibit A Visit Pensacola Inc agrees to provide the County with an annual narrative progress report on the program described in Exhibit A Such report will be due within 30 days of the close of Fiscal Year 2017-2018 and will include basic statistical information relevant to the program and a statement of expenditures made in each budget category and line item identified in the budget which is included in Exhibit A

Section 6 Visit Pensacola lncs approved budget included in Exhibit A and any changes in that budget which would affect expenditure of funds must be approved in writing by the County Administrator or designee provided that nothing herein will authorize or allow any expenditure or obligation of funds in excess of the total sum authorized by this Agreement

Section 7 Visit Pensacola Inc agrees that any funds provided by the County for the operation of the program through September 30 2018 which are residual funds remaining unspent or unencumbered by any existing (not contingent) legal obligations will be returned to the County in the form of a negotiable instrument not later than ninety (90) days after the close of this period unless Visit Pensacola Inc continues to receive a miscellaneous appropriation from the County in the next fiscal year

Section 8 This Agreement will apply to all funds appropriated during October through September of the fiscal year ending September 30 2018 provided that the Countys rights and Visit Pensacola lncs duties hereunder will continue for a period of five (5) years from the date of execution hereof subject to appropriation

Section 9 Visit Pensacola Inc has established specific metrics for evaluating the success of its Tourism Development Tax Expenditure for Fiscal Year 1718 and shall report those results to the Board of County Commissioners quarterly These metrics are incorporated as Exhibit C attached hereto

4

45

Section 10 General Provisions

Modification and Amendment No modification or amendment of this Agreement shall be valid and binding on the parties unless made in writing and signed by or on behalf of the County and Visit Pensacola Inc

Entire Agreement This Agreement supersedes all prior agreements and discussions between the parties with respect to the subject matter of this Agreement and this Agreement together with all exhibits and any other documents delivered in connection with this Agreement comprise the sole and entire agreement between the parties with respect to the subject matter of this Agreement

Applicable Law and Venue This Agreement shall be governed by and construed in accordance with the laws of the State of Florida Exclusive venue for resolution of any dispute between the parties is to be Escambia County Florida and the parties hereby consent to the personal jurisdiction of said courts

Annual Appropriation Pursuant to the requirements of Florida law and Article II of Chapter 46 Escambia County Code of Ordinances the Countys performance and obligation to fund this Agreement shall be contingent upon an annual appropriation by the Escambia County Board of County Commissioners

Gender Whenever the context so requires the singular shall include the plural and plural shall include the singular and the gender of any pronoun shall include other genders

Severability Wherever possible each provision of this Agreement shall be interpreted in such a manner as to be effective and valid under applicable law but if any provision of this Agreement shall be prohibited or invalidated under applicable law such provision shall be ineffective to the extent of such provision only and the remaining provisions of this Agreement shall remain fully effective as if the prohibited or invalid provision had never been contained within the Agreement

Survival The general provisions of this Section 10 will survive any termination or expiration of this Agreement

Ambiguities Each party and its counsel have participated fully in the review and revision of this Agreement Any rule of construction to the effect that ambiguities are to be resolved against the drafting party shall not apply in interpreting this Agreement The language in this Agreement shall be interpreted as to its fair meaning and not strictly for or against any party

Counterparts This Agreement may be executed in any number of counterparts each of which will be an original and such counterparts together will constitute one and the same instrument

Notices All notices authorizations and requests given or made in connection with this

5

46

Agreement must be sent by facsimile or Certified Mail return receipt requested and faxed or addressed respectively to the parties head office at the following addresses

Escambia County Board of County Commissioners 221 Palafox Place Pensacola FL 32502

and Visit Pensacola Inc 1401 East Gregory Street Pensacola Florida 32502

or to any different address that is provided to a party through the means of notice adopted herein Notices will be deemed delivered on the date shown on the certified postal return receipt or facsimile confirmation of delivery

IN WITNESS WHEREOF the parties hereto have duly executed this AGREEMENT on the day and year first above written

By B Underhill Chairman

OF COUNTY

Date Executed

oc5u2-J7

BCC APPROVED tr tJS-~~l

VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_

Secretary This document approved as to form and

leg~

~~leDatqn-sffia 6

47

EXHIBIT A 20172018 MISCELLANEOUS APPROPRIATIONS

PROGRAM FUNCTIONS TO BE CARRIED OUT WITH THESE FUNDS

The allocation of funds described below is the parties best estimate of the expected distributions but shall be revised through a contract amendment approved by the County Administrator or designee based upon Visit Pensacola Incs consultation with its advertising promotion and market research agencies within 120 days

Direct programming Expenses of $449061100 related to acquiring visitors to the destination This includes the purchase of advertising payments for firms managing the advertising public relations and market research programs registration and travel for related trade shows and conferences brochures and collateral consumer promotions sales promotions website development and marketing production of marketing materials and customer sitesfamiliarization trips Also included are expenses related to the marketing and operational support of local festivals and events that occur in Escambia County and attract visitors to our community

Operations Expenses of $60855800 related to the operations of the Visit Pensacola office the Pensacola Sports Association (PSA)

Personnel Expenses of $116227900 related to salaries and benefits for employees working for Visit Pensacola and Pensacola Sports Association (PSA)

7

48

EXHIBIT B

As a recipient of funds resulting from a Miscellaneous Appropriations Agreement from Escambia County this guide is meant to assist you with submitting your invoices for your appropriations payments Your invoice package should be complete and submitted to the Office of Management and Budget (0MB) for the payment process to begin 0MB will forward the invoice and supporting documentation to the Clerks Accounts Payable Department for final payment processing

To begin the payment process Accounts Payable will need the following items

bull A fully completed W-9 form (these wi ll need to be updated every two years)

bull A fully executed signed Appropriations Agreement signed by your firm and an authorized County representative It is the responsibility of Visit Pensacola Inc to be aware of and abide by the terms and conditions of the agreement throughout the duration of agreement

bull Invoicing should appear in accordance with the agreement terms and should be accompanied by supporting documentation showing proof of payment by your entity for the expense incurred per approved budget expenditures Supporting documentation should include copies of invoices copies of cancelled checks wire transaction reports andor bank statements showing proof of payment

bull The sum of $2 00000000 shall be paid following the execution of this Agreement For the remainder of the year no funding will be advanced Subsequent reimbursements will be made upon proof of payment for eligible costs

Invoices and receiving documents received in Accounts Payable by Wednesday at 500 pm will be paid the following week (as long as there are no discrepancies) Checks are mailed directly to vendors remittance address indicated on the invoice Checks are not released directly to vendors

8

49

Amelia Island TDC Cover and Dividers

Amelia Island TDC


Consent Agenda

TDC Board Meeting Agenda 110718


Minutes

09 26 18 TDC Board Meeting Minutes


Budget Report

FY2018 Budget Report

Nassau County September 2018 Taxable Income

Hotel Tax Collections Actual


Research

AmeliaIslandTouristDevelopmentCouncil_201809

Table of Contents

Multi-Segment

Trend Amelia Island+


Activity

Amelia Island Activity Report Oct 2018 Completed


Old Business

Amelia island strategic plan amy 8318

Amendment No 3-Third Extension to the Marketing Research and Administrative Services Agreement


New Business

Appendix

Visit Pensacola Inc Fully Executed FY 17-18[1]

AGENDA

2

________________________________________________________________________



Agenda

I Call to Order



IV Financials

bull Budget Report





bull Marketing


bull Special Events

VII Old Business



VIII New Business



X Adjourn

Danny Leeper

Danny Leeper

3-minute limit

Gil Langley

Gil Langley

Amy Boek

Kate Harris

Jamie Fallon

Gil Langley

Jaime Fallon

Gil Langley

Gil Langley

Gil Langley

3

MINUTES

4









Nordstrom

I Call to Order






No public input





5












months



























6










motion All approved

VIII New Business







beaches








Mobile Marketing












7











By _____________________________ By _______________________________


8

FINANCIALS

9


FOR 2018 13













10


FOR 2018 13


37523552 37523552

51825Q 548320

ADY ADV


92000 0

0 715

37523552 3 7 523552 3 7523552 3Z52J552 37 5 2 355 2 31523552 37523552 37523552



42175 60000

450000 17500

3500 82000 25000 15000

-715 0

350000 0 0 0 0 0

37523552 54677Q P R - MISCl8IR FAR 5000 0






37524552 37524552

546Ql6 54flQ19


164500 165947

0 25000


546121 541ll31


175000 5000

0 0

37524552 37 S21552 37524552 37524552

546141 54 6151 516161 546l6Q


75000 60000 30000 49450

0 0 0 0




REVISED BUDGET

92000 715

41460 60000

800000 17500

3500 82000 25000 15000

5000

4775834

1000

1000

164500 190947

35000 175000

5000 75000 60000 30000 49450

784897

534897 10000

YTD ACTUAL

7273345 71458

2238613 00

56802060 1750000

00 6600000 1673319

719 80 00

321905579

66200

66200

10176095 9813392 1000158 2678819

00 533528

1088325 320019

1693492

27303828

14714565 650000

ENCUMBRANCES

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

1206400 00

Ip glytdbud


1926655 791 42 999

1907387 540 6000000 0

23197940 71 0 00 1000

350000 0 1600000 805

826681 669 1428020 48

500000 0

155677821 674

33800 662

33800 662

6273905 61 9 9281308 514 2499842 286

14821181 153 500000 0

6966472 7 1 4911675 18 1 2679981 10 7 3251508 342

51185872 348

37568735 298 350000 650

11

102320186235glan


p 3 glytdbud

FOR 2018 13

ACCOUNTS 137


ORIGINAL APPROP

TRANFRSADJSTMTS


AVAILABLE BUDGET

PCT USED


37999599 RESERVES

37999599 37999599 ~7999599 37999599

599Q52 599Q5~ 599Q51 599Q55



49729 499999 235558

1505588

12026 686930 356801

-328047

61755 1186929

592359 1177541

00

00

00

00

00

00

00

00

6175500 118692900

59235900 117754100

0

0

0

0

TOTAL RESERVES 2290874 727710 3018584 00 00 301858400 0



12



FY 2010 $3824925 $4127108 $2662768 $3061087 $3872714 $7180869 $7250176 $6771684 $9192997 $11420967 $6161937 $4134125 $69661357

FY 2011 $5117877 $3146563 $2891727 $3057380 $4477079 $8042178 $9089680 $7348455 $9319735 $10455155 $5315503 $4709634 $72970966

FY 2012 $5873108 $4083078 $3224742 $2732955 $4600703 $9471861 $8896159 $7524447 $9654444 $10416601 $6309424 $5300489 $78088012

FY 2013 $5993912 $4252420 $3048178 $3744771 $5098560 $10724414 $10388492 $9925245 $11911552 $12710654 $8908306 $6817183 $93523687

FY2014 $7475837 $6034530 $4166409 $5565369 $6515370 $12374283 $12550221 $12039768 $12963890 $14986010 $9814050 $7623141 $112108878

FY2015 $8825683 $6296108 $5161284 $6116785 $8198689 $13685610 $13547538 $12378353 $14913734 $16387766 $10972556 $9427872 $124124387

FY2016 $9071000 $7228216 $6394566 $6789618 $8508848 $15822132 $13706888 $12461791 $15209784 $17501019 $10522990 $10223465 $133440316

FY2017 $8004857 $7920339 $6228205 $7028403 $9634435 $16040637 $15611677 $13478363 $15698386 $18932545 $10027764 $7354342 $135959952

FY2018 $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14503248 $17129686 $18306670 $12131307 $10292877 $146768636

Change 2534 -146 799 682 101 819 -234 760 912 -331 2098 3996 795

FY2018 Projected $8091750 $8299975 $6524300 $7360150 $10086500 $16817425 $16371525 $14130325 $16439375 $19722325 $10505600 $6088250 $140437500

FY2018 Actual $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14076436 $17129686 $18306670 $12131307 $10292877 $146341824

Change 2400 -597 309 201 -352 319 -687 -038 420 -718 1547 6906 420

YTD

FY2017 $8004857 $15925196 $22153401 $29181804 $38816239 $54856876 $70468553 $83946916 $99645302 $118577847 $128605610 $135959952 $135959952

FY2018 $10033381 $17838033 $24564121 $32071856 $41803543 $59157970 $74404848 $88908096 $106037782 $124344452 $136475759 $146768636 $146768636

Change 2534 1201 1088 990 770 784 559 591 642 486 612 795 795

Bed Tax

FY2017 $319302 $316190 $248545 $280387 $384248 $640664 $623677 $538298 $626262 $751326 $400213 $294173 $5423285

FY2018 Projected $323670 $331999 $260972 $294406 $403460 $672697 $654861 $565213 $657575 $788893 $420224 $243530 $5617500

FY2018 Actual $400468 $311714 $265463 $302977 $388594 $693178 $607274 $562246 $685881 $727653 $606880 $513369 $6065697

237 -61 17 29 -37 30 -73 -05 43 -78 444 1108 80

FY2014 $112108878

FY2015 $124124387

FY2016 $133440316

FY2017 $135705610

FY2018 $146341824

$0

$20000000

$40000000

$60000000

$80000000

$100000000

$120000000

$140000000

$160000000

FY2014 FY2015 FY2016 FY2017 FY2018

$112108878 $124124387

$133440316 $135705610 $146341824

$0

$2000000

$4000000

$6000000

$8000000

$10000000

$12000000

$14000000

$16000000

$18000000

$20000000


FY2014 FY2015 FY2016 FY2017 FY2018

Monthly Trend

14

RESEARCH

15

-



Table Of Contents 1

Multi Segment 2



Help 5





16

-




Florida


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

625 661 11565 11534 7228 7622 -54 03 -52 -31 22 -34


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

743 742 14584 13908 10834 10323 01 49 50 66 16 16

Participation

Properties Rooms


3762 2193 439091 327728

Jacksonville FL


Savannah GA


Daytona Beach FL

Charleston SC

Nassau County FL

St Johns County FL



691 690 10968 10192 7574 7035 00 76 77 82 05 05

658 562 16260 14654 10697 8232 171 110 299 293 -05 165

677 628 11352 11300 7680 7098 77 05 82 126 41 121

584 486 13328 11315 7783 5504 201 178 414 356 -41 151

543 566 10052 9716 5462 5496 -40 35 -06 28 34 -06

588 662 13625 13547 8018 8973 -112 06 -106 -60 52 -65

676 568 19482 17046 13178 9680 191 143 361 361 00 191

594 574 13373 12246 7946 7034 35 92 130 156 23 58

500 528 16236 15524 8111 8195 -54 46 -10 -23 -13 -66

583 590 14328 13730 8359 8106 -12 44 31 48 17 05

747 724 11635 10997 8688 7957 32 58 92 102 09 42

744 723 17683 16738 13158 12106 29 56 87 90 03 32

721 721 11908 11724 8587 8448 01 16 17 37 20 21

656 620 13714 12728 9003 7892 59 77 141 103 -33 24

672 651 12290 12088 8256 7873 31 17 49 100 49 82

751 772 14456 14401 10855 11115 -27 04 -23 25 50 22

748 747 21964 20555 16433 15354 02 69 70 70 00 02

689 671 14392 13643 9909 9149 27 55 83 120 34 61

643 670 18041 17000 11602 11392 -40 61 18 07 -11 -51

646 647 16764 16282 10835 10534 -01 30 29 45 16 15

271 191 27463 22538

98 60 7821 6558

177 137 16026 14005

88 58 6879 4908

180 73 13485 8529

197 142 20962 16663

24 14 2264 1978

81 46 6026 4502

45 33 6085 4496

94 53 10723 7082




17





50 90

40 80

30 70

20 60

10 50 0 40

-10 30

-20 20

-30 10



This Year

Last Year

Percent Change

Occupancy () Apr

863

787

97

May

791

748

58

Jun

857

819

46

Jul

868

878

-12

Aug

695

735

-54

2017

Sep

520

729

-287

Oct

728

559

302

Nov

638

640

-02

Dec

517

514

05

Jan

580

576

07

Feb

760

790

-39

Mar

810

843

-40

Apr

809

863

-63

May

785

791

-08

2018

Jun

836

857

-25

Jul

867

868

-01

Aug

746

695

73

Sep

691

520

328


2016 2017 2018 2016 2017 2018

756 756 765 718 709 730

748 756 756 706 718 709

11 00 12 17 -12 30


2016 2017 2018 2016 2017 2018

22671 23131 24600 21837 22328 23439

22099 22671 23131 21264 21837 22328

26 20 63 27 22 50


2016 2017 2018 2016 2017 2018

17142 17483 18810 15676 15832 17113

16519 17142 17483 15008 15676 15832

38 20 76 44 10 81


2016 2017 2018 2016 2017 2018

506415 505869 505869 677075 676407 676345

506415 506415 505869 677075 677075 676407

00 -01 00 00 -01 00


2016 2017 2018 2016 2017 2018

382900 382351 386801 486035 479618 493796

378558 382900 382351 477891 486035 479618

11 -01 12 17 -13 30


2016 2017 2018 2016 2017 2018

86807489 88442294 95151653 106135949 107088763 115741258

83656227 86807489 88442294 101618323 106135949 107088763

38 19 76 44 09 81

This Year

Last Year

Percent Change

ADR

This Year

Last Year

Percent Change

RevPAR

This Year

Last Year

Percent Change

Supply

This Year

Last Year

Percent Change

Demand

This Year

Last Year

Percent Change

Revenue

Apr

26263

25822

17

Apr

22678

20334

115

Apr

55590

55650

-01

Apr

48001

43823

95

Apr

12606711

11315816

114

May

24535

23845

29

May

19407

17833

88

May

57443

57505

-01

May

45438

43007

57

May

11148025

10255069

87

Jun

24617

24477

06

Jun

21106

20058

52

Jun

55590

55650

-01

Jun

47660

45602

45

Jun

11732592

11162159

51

Jul

25352

24355

41

Jul

22001

21387

29

Jul

57443

57505

-01

Jul

49850

50497

-13

Jul

12637847

12298363

28

Aug

20280

19631

33

2017

Aug

14104

14429

-23

2017

Aug

57443

57505

-01

2017

Aug

39949

42266

-55

2017

Aug

8101847

8297389

-24

2017

Sep

19941

20455

-25

Sep

10368

14922

-305

Sep

55590

55650

-01

Sep

28904

40595

-288

Sep

5763741

8303834

-306

Oct

20286

20294

00

Oct

14763

11341

302

Oct

57443

57505

-01

Oct

41804

32135

301

Oct

8480505

6521567

300

Nov

18707

18835

-07

Nov

11944

12055

-09

Nov

55590

55590

00

Nov

35494

35579

-02

Nov

6639946

6701412

-09

Dec

18417

18352

04

Dec

9521

9442

08

Dec

57443

57443

00

Dec

29697

29553

05

Dec

5469154

5423490

08

Jan

18431

17192

72

Jan

10688

9905

79

Jan

57443

57443

00

Jan

33310

33094

07

Jan

6139451

5689685

79

Feb

20462

19043

75

Feb

15551

15052

33

Feb

51884

51884

00

Feb

39432

41012

-39

Feb

8068600

7809819

33

Mar

29634

26737

108

Mar

24004

22548

65

Mar

57443

57443

00

Mar

46529

48443

-40

Mar

13788349

12952027

65

Apr

27403

26263

43

Apr

22165

22678

-23

Apr

55590

55590

00

Apr

44963

48001

-63

Apr

12321406

12606711

-23

May

26230

24535

69

2018

May

20579

19407

60

2018

May

57443

57443

00

2018

May

45069

45438

-08

2018

May

11821433

11148025

60

2018

Jun

26179

24617

63

Jun

21882

21106

37

Jun

55590

55590

00

Jun

46465

47660

-25

Jun

12164009

11732592

37

Jul

26507

25352

46

Jul

22974

22001

44

Jul

57443

57443

00

Jul

49785

49850

-01

Jul

13196708

12637847

44

Aug

21712

20280

71

Aug

16201

14104

149

Aug

57443

57443

00

Aug

42861

39949

73

Aug

9306155

8101847

149

Sep

21741

19941

90

Sep

15013

10368

448

Sep

55590

55590

00

Sep

38387

28904

328

Sep

8345542

5763741

448

Census Props

Census Rooms

Rooms Participants

Census Apr

15

1853

963

May

15

1853

963

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

2017

Sep

15

1853

963

Oct

15

1853

963

Nov

15

1853

963

Dec

15

1853

963

Jan

15

1853

963

Feb

15

1853

963

Mar

15

1853

963

Apr

15

1853

963

May

15

1853

963

2018

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

Sep

15

1853

963



18


19


October 2018








bull Events

Marketing

bull Strategy

bull Advertising

bull ContentSocial

bull Website

bull Collateral

Public Relations

bull Writers

bull Coverage

bull Press Releases

bull Promotions

20



Visitor Services
















Travel Trade Shows


EventsHolidays


Upcoming Events






21

































Zooma Florida







22


Marketing

Strategy








activations




content



Media planning


Conde Nast Traveler



Travel + Leisure



Conversant

New York Times

Toronto Star



Garden amp Gun

Media Trafficking




23


o Sojern

o Conversant

o Toronto Star






Collateral



Content Studio





Blog posts



Social





Website



24





International



event

UK Sales Mission










Event results







Tabberer





bull Jetset


bull Travel Mole


25


















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix


________________________________________________________________________



Agenda

I Call to Order



IV Financials

bull Budget Report





bull Marketing


bull Special Events

VII Old Business



VIII New Business



X Adjourn

Danny Leeper

Danny Leeper

3-minute limit

Gil Langley

Gil Langley

Amy Boek

Kate Harris

Jamie Fallon

Gil Langley

Jaime Fallon

Gil Langley

Gil Langley

Gil Langley

3

MINUTES

4









Nordstrom

I Call to Order






No public input





5












months



























6










motion All approved

VIII New Business







beaches








Mobile Marketing












7











By _____________________________ By _______________________________


8

FINANCIALS

9


FOR 2018 13













10


FOR 2018 13


37523552 37523552

51825Q 548320

ADY ADV


92000 0

0 715

37523552 3 7 523552 3 7523552 3Z52J552 37 5 2 355 2 31523552 37523552 37523552



42175 60000

450000 17500

3500 82000 25000 15000

-715 0

350000 0 0 0 0 0

37523552 54677Q P R - MISCl8IR FAR 5000 0






37524552 37524552

546Ql6 54flQ19


164500 165947

0 25000


546121 541ll31


175000 5000

0 0

37524552 37 S21552 37524552 37524552

546141 54 6151 516161 546l6Q


75000 60000 30000 49450

0 0 0 0




REVISED BUDGET

92000 715

41460 60000

800000 17500

3500 82000 25000 15000

5000

4775834

1000

1000

164500 190947

35000 175000

5000 75000 60000 30000 49450

784897

534897 10000

YTD ACTUAL

7273345 71458

2238613 00

56802060 1750000

00 6600000 1673319

719 80 00

321905579

66200

66200

10176095 9813392 1000158 2678819

00 533528

1088325 320019

1693492

27303828

14714565 650000

ENCUMBRANCES

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

1206400 00

Ip glytdbud


1926655 791 42 999

1907387 540 6000000 0

23197940 71 0 00 1000

350000 0 1600000 805

826681 669 1428020 48

500000 0

155677821 674

33800 662

33800 662

6273905 61 9 9281308 514 2499842 286

14821181 153 500000 0

6966472 7 1 4911675 18 1 2679981 10 7 3251508 342

51185872 348

37568735 298 350000 650

11

102320186235glan


p 3 glytdbud

FOR 2018 13

ACCOUNTS 137


ORIGINAL APPROP

TRANFRSADJSTMTS


AVAILABLE BUDGET

PCT USED


37999599 RESERVES

37999599 37999599 ~7999599 37999599

599Q52 599Q5~ 599Q51 599Q55



49729 499999 235558

1505588

12026 686930 356801

-328047

61755 1186929

592359 1177541

00

00

00

00

00

00

00

00

6175500 118692900

59235900 117754100

0

0

0

0

TOTAL RESERVES 2290874 727710 3018584 00 00 301858400 0



12



FY 2010 $3824925 $4127108 $2662768 $3061087 $3872714 $7180869 $7250176 $6771684 $9192997 $11420967 $6161937 $4134125 $69661357

FY 2011 $5117877 $3146563 $2891727 $3057380 $4477079 $8042178 $9089680 $7348455 $9319735 $10455155 $5315503 $4709634 $72970966

FY 2012 $5873108 $4083078 $3224742 $2732955 $4600703 $9471861 $8896159 $7524447 $9654444 $10416601 $6309424 $5300489 $78088012

FY 2013 $5993912 $4252420 $3048178 $3744771 $5098560 $10724414 $10388492 $9925245 $11911552 $12710654 $8908306 $6817183 $93523687

FY2014 $7475837 $6034530 $4166409 $5565369 $6515370 $12374283 $12550221 $12039768 $12963890 $14986010 $9814050 $7623141 $112108878

FY2015 $8825683 $6296108 $5161284 $6116785 $8198689 $13685610 $13547538 $12378353 $14913734 $16387766 $10972556 $9427872 $124124387

FY2016 $9071000 $7228216 $6394566 $6789618 $8508848 $15822132 $13706888 $12461791 $15209784 $17501019 $10522990 $10223465 $133440316

FY2017 $8004857 $7920339 $6228205 $7028403 $9634435 $16040637 $15611677 $13478363 $15698386 $18932545 $10027764 $7354342 $135959952

FY2018 $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14503248 $17129686 $18306670 $12131307 $10292877 $146768636

Change 2534 -146 799 682 101 819 -234 760 912 -331 2098 3996 795

FY2018 Projected $8091750 $8299975 $6524300 $7360150 $10086500 $16817425 $16371525 $14130325 $16439375 $19722325 $10505600 $6088250 $140437500

FY2018 Actual $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14076436 $17129686 $18306670 $12131307 $10292877 $146341824

Change 2400 -597 309 201 -352 319 -687 -038 420 -718 1547 6906 420

YTD

FY2017 $8004857 $15925196 $22153401 $29181804 $38816239 $54856876 $70468553 $83946916 $99645302 $118577847 $128605610 $135959952 $135959952

FY2018 $10033381 $17838033 $24564121 $32071856 $41803543 $59157970 $74404848 $88908096 $106037782 $124344452 $136475759 $146768636 $146768636

Change 2534 1201 1088 990 770 784 559 591 642 486 612 795 795

Bed Tax

FY2017 $319302 $316190 $248545 $280387 $384248 $640664 $623677 $538298 $626262 $751326 $400213 $294173 $5423285

FY2018 Projected $323670 $331999 $260972 $294406 $403460 $672697 $654861 $565213 $657575 $788893 $420224 $243530 $5617500

FY2018 Actual $400468 $311714 $265463 $302977 $388594 $693178 $607274 $562246 $685881 $727653 $606880 $513369 $6065697

237 -61 17 29 -37 30 -73 -05 43 -78 444 1108 80

FY2014 $112108878

FY2015 $124124387

FY2016 $133440316

FY2017 $135705610

FY2018 $146341824

$0

$20000000

$40000000

$60000000

$80000000

$100000000

$120000000

$140000000

$160000000

FY2014 FY2015 FY2016 FY2017 FY2018

$112108878 $124124387

$133440316 $135705610 $146341824

$0

$2000000

$4000000

$6000000

$8000000

$10000000

$12000000

$14000000

$16000000

$18000000

$20000000


FY2014 FY2015 FY2016 FY2017 FY2018

Monthly Trend

14

RESEARCH

15

-



Table Of Contents 1

Multi Segment 2



Help 5





16

-




Florida


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

625 661 11565 11534 7228 7622 -54 03 -52 -31 22 -34


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

743 742 14584 13908 10834 10323 01 49 50 66 16 16

Participation

Properties Rooms


3762 2193 439091 327728

Jacksonville FL


Savannah GA


Daytona Beach FL

Charleston SC

Nassau County FL

St Johns County FL



691 690 10968 10192 7574 7035 00 76 77 82 05 05

658 562 16260 14654 10697 8232 171 110 299 293 -05 165

677 628 11352 11300 7680 7098 77 05 82 126 41 121

584 486 13328 11315 7783 5504 201 178 414 356 -41 151

543 566 10052 9716 5462 5496 -40 35 -06 28 34 -06

588 662 13625 13547 8018 8973 -112 06 -106 -60 52 -65

676 568 19482 17046 13178 9680 191 143 361 361 00 191

594 574 13373 12246 7946 7034 35 92 130 156 23 58

500 528 16236 15524 8111 8195 -54 46 -10 -23 -13 -66

583 590 14328 13730 8359 8106 -12 44 31 48 17 05

747 724 11635 10997 8688 7957 32 58 92 102 09 42

744 723 17683 16738 13158 12106 29 56 87 90 03 32

721 721 11908 11724 8587 8448 01 16 17 37 20 21

656 620 13714 12728 9003 7892 59 77 141 103 -33 24

672 651 12290 12088 8256 7873 31 17 49 100 49 82

751 772 14456 14401 10855 11115 -27 04 -23 25 50 22

748 747 21964 20555 16433 15354 02 69 70 70 00 02

689 671 14392 13643 9909 9149 27 55 83 120 34 61

643 670 18041 17000 11602 11392 -40 61 18 07 -11 -51

646 647 16764 16282 10835 10534 -01 30 29 45 16 15

271 191 27463 22538

98 60 7821 6558

177 137 16026 14005

88 58 6879 4908

180 73 13485 8529

197 142 20962 16663

24 14 2264 1978

81 46 6026 4502

45 33 6085 4496

94 53 10723 7082




17





50 90

40 80

30 70

20 60

10 50 0 40

-10 30

-20 20

-30 10



This Year

Last Year

Percent Change

Occupancy () Apr

863

787

97

May

791

748

58

Jun

857

819

46

Jul

868

878

-12

Aug

695

735

-54

2017

Sep

520

729

-287

Oct

728

559

302

Nov

638

640

-02

Dec

517

514

05

Jan

580

576

07

Feb

760

790

-39

Mar

810

843

-40

Apr

809

863

-63

May

785

791

-08

2018

Jun

836

857

-25

Jul

867

868

-01

Aug

746

695

73

Sep

691

520

328


2016 2017 2018 2016 2017 2018

756 756 765 718 709 730

748 756 756 706 718 709

11 00 12 17 -12 30


2016 2017 2018 2016 2017 2018

22671 23131 24600 21837 22328 23439

22099 22671 23131 21264 21837 22328

26 20 63 27 22 50


2016 2017 2018 2016 2017 2018

17142 17483 18810 15676 15832 17113

16519 17142 17483 15008 15676 15832

38 20 76 44 10 81


2016 2017 2018 2016 2017 2018

506415 505869 505869 677075 676407 676345

506415 506415 505869 677075 677075 676407

00 -01 00 00 -01 00


2016 2017 2018 2016 2017 2018

382900 382351 386801 486035 479618 493796

378558 382900 382351 477891 486035 479618

11 -01 12 17 -13 30


2016 2017 2018 2016 2017 2018

86807489 88442294 95151653 106135949 107088763 115741258

83656227 86807489 88442294 101618323 106135949 107088763

38 19 76 44 09 81

This Year

Last Year

Percent Change

ADR

This Year

Last Year

Percent Change

RevPAR

This Year

Last Year

Percent Change

Supply

This Year

Last Year

Percent Change

Demand

This Year

Last Year

Percent Change

Revenue

Apr

26263

25822

17

Apr

22678

20334

115

Apr

55590

55650

-01

Apr

48001

43823

95

Apr

12606711

11315816

114

May

24535

23845

29

May

19407

17833

88

May

57443

57505

-01

May

45438

43007

57

May

11148025

10255069

87

Jun

24617

24477

06

Jun

21106

20058

52

Jun

55590

55650

-01

Jun

47660

45602

45

Jun

11732592

11162159

51

Jul

25352

24355

41

Jul

22001

21387

29

Jul

57443

57505

-01

Jul

49850

50497

-13

Jul

12637847

12298363

28

Aug

20280

19631

33

2017

Aug

14104

14429

-23

2017

Aug

57443

57505

-01

2017

Aug

39949

42266

-55

2017

Aug

8101847

8297389

-24

2017

Sep

19941

20455

-25

Sep

10368

14922

-305

Sep

55590

55650

-01

Sep

28904

40595

-288

Sep

5763741

8303834

-306

Oct

20286

20294

00

Oct

14763

11341

302

Oct

57443

57505

-01

Oct

41804

32135

301

Oct

8480505

6521567

300

Nov

18707

18835

-07

Nov

11944

12055

-09

Nov

55590

55590

00

Nov

35494

35579

-02

Nov

6639946

6701412

-09

Dec

18417

18352

04

Dec

9521

9442

08

Dec

57443

57443

00

Dec

29697

29553

05

Dec

5469154

5423490

08

Jan

18431

17192

72

Jan

10688

9905

79

Jan

57443

57443

00

Jan

33310

33094

07

Jan

6139451

5689685

79

Feb

20462

19043

75

Feb

15551

15052

33

Feb

51884

51884

00

Feb

39432

41012

-39

Feb

8068600

7809819

33

Mar

29634

26737

108

Mar

24004

22548

65

Mar

57443

57443

00

Mar

46529

48443

-40

Mar

13788349

12952027

65

Apr

27403

26263

43

Apr

22165

22678

-23

Apr

55590

55590

00

Apr

44963

48001

-63

Apr

12321406

12606711

-23

May

26230

24535

69

2018

May

20579

19407

60

2018

May

57443

57443

00

2018

May

45069

45438

-08

2018

May

11821433

11148025

60

2018

Jun

26179

24617

63

Jun

21882

21106

37

Jun

55590

55590

00

Jun

46465

47660

-25

Jun

12164009

11732592

37

Jul

26507

25352

46

Jul

22974

22001

44

Jul

57443

57443

00

Jul

49785

49850

-01

Jul

13196708

12637847

44

Aug

21712

20280

71

Aug

16201

14104

149

Aug

57443

57443

00

Aug

42861

39949

73

Aug

9306155

8101847

149

Sep

21741

19941

90

Sep

15013

10368

448

Sep

55590

55590

00

Sep

38387

28904

328

Sep

8345542

5763741

448

Census Props

Census Rooms

Rooms Participants

Census Apr

15

1853

963

May

15

1853

963

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

2017

Sep

15

1853

963

Oct

15

1853

963

Nov

15

1853

963

Dec

15

1853

963

Jan

15

1853

963

Feb

15

1853

963

Mar

15

1853

963

Apr

15

1853

963

May

15

1853

963

2018

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

Sep

15

1853

963



18


19


October 2018








bull Events

Marketing

bull Strategy

bull Advertising

bull ContentSocial

bull Website

bull Collateral

Public Relations

bull Writers

bull Coverage

bull Press Releases

bull Promotions

20



Visitor Services
















Travel Trade Shows


EventsHolidays


Upcoming Events






21

































Zooma Florida







22


Marketing

Strategy








activations




content



Media planning


Conde Nast Traveler



Travel + Leisure



Conversant

New York Times

Toronto Star



Garden amp Gun

Media Trafficking




23


o Sojern

o Conversant

o Toronto Star






Collateral



Content Studio





Blog posts



Social





Website



24





International



event

UK Sales Mission










Event results







Tabberer





bull Jetset


bull Travel Mole


25


















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix


MINUTES

4









Nordstrom

I Call to Order






No public input





5












months



























6










motion All approved

VIII New Business







beaches








Mobile Marketing












7











By _____________________________ By _______________________________


8

FINANCIALS

9


FOR 2018 13













10


FOR 2018 13


37523552 37523552

51825Q 548320

ADY ADV


92000 0

0 715

37523552 3 7 523552 3 7523552 3Z52J552 37 5 2 355 2 31523552 37523552 37523552



42175 60000

450000 17500

3500 82000 25000 15000

-715 0

350000 0 0 0 0 0

37523552 54677Q P R - MISCl8IR FAR 5000 0






37524552 37524552

546Ql6 54flQ19


164500 165947

0 25000


546121 541ll31


175000 5000

0 0

37524552 37 S21552 37524552 37524552

546141 54 6151 516161 546l6Q


75000 60000 30000 49450

0 0 0 0




REVISED BUDGET

92000 715

41460 60000

800000 17500

3500 82000 25000 15000

5000

4775834

1000

1000

164500 190947

35000 175000

5000 75000 60000 30000 49450

784897

534897 10000

YTD ACTUAL

7273345 71458

2238613 00

56802060 1750000

00 6600000 1673319

719 80 00

321905579

66200

66200

10176095 9813392 1000158 2678819

00 533528

1088325 320019

1693492

27303828

14714565 650000

ENCUMBRANCES

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

1206400 00

Ip glytdbud


1926655 791 42 999

1907387 540 6000000 0

23197940 71 0 00 1000

350000 0 1600000 805

826681 669 1428020 48

500000 0

155677821 674

33800 662

33800 662

6273905 61 9 9281308 514 2499842 286

14821181 153 500000 0

6966472 7 1 4911675 18 1 2679981 10 7 3251508 342

51185872 348

37568735 298 350000 650

11

102320186235glan


p 3 glytdbud

FOR 2018 13

ACCOUNTS 137


ORIGINAL APPROP

TRANFRSADJSTMTS


AVAILABLE BUDGET

PCT USED


37999599 RESERVES

37999599 37999599 ~7999599 37999599

599Q52 599Q5~ 599Q51 599Q55



49729 499999 235558

1505588

12026 686930 356801

-328047

61755 1186929

592359 1177541

00

00

00

00

00

00

00

00

6175500 118692900

59235900 117754100

0

0

0

0

TOTAL RESERVES 2290874 727710 3018584 00 00 301858400 0



12



FY 2010 $3824925 $4127108 $2662768 $3061087 $3872714 $7180869 $7250176 $6771684 $9192997 $11420967 $6161937 $4134125 $69661357

FY 2011 $5117877 $3146563 $2891727 $3057380 $4477079 $8042178 $9089680 $7348455 $9319735 $10455155 $5315503 $4709634 $72970966

FY 2012 $5873108 $4083078 $3224742 $2732955 $4600703 $9471861 $8896159 $7524447 $9654444 $10416601 $6309424 $5300489 $78088012

FY 2013 $5993912 $4252420 $3048178 $3744771 $5098560 $10724414 $10388492 $9925245 $11911552 $12710654 $8908306 $6817183 $93523687

FY2014 $7475837 $6034530 $4166409 $5565369 $6515370 $12374283 $12550221 $12039768 $12963890 $14986010 $9814050 $7623141 $112108878

FY2015 $8825683 $6296108 $5161284 $6116785 $8198689 $13685610 $13547538 $12378353 $14913734 $16387766 $10972556 $9427872 $124124387

FY2016 $9071000 $7228216 $6394566 $6789618 $8508848 $15822132 $13706888 $12461791 $15209784 $17501019 $10522990 $10223465 $133440316

FY2017 $8004857 $7920339 $6228205 $7028403 $9634435 $16040637 $15611677 $13478363 $15698386 $18932545 $10027764 $7354342 $135959952

FY2018 $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14503248 $17129686 $18306670 $12131307 $10292877 $146768636

Change 2534 -146 799 682 101 819 -234 760 912 -331 2098 3996 795

FY2018 Projected $8091750 $8299975 $6524300 $7360150 $10086500 $16817425 $16371525 $14130325 $16439375 $19722325 $10505600 $6088250 $140437500

FY2018 Actual $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14076436 $17129686 $18306670 $12131307 $10292877 $146341824

Change 2400 -597 309 201 -352 319 -687 -038 420 -718 1547 6906 420

YTD

FY2017 $8004857 $15925196 $22153401 $29181804 $38816239 $54856876 $70468553 $83946916 $99645302 $118577847 $128605610 $135959952 $135959952

FY2018 $10033381 $17838033 $24564121 $32071856 $41803543 $59157970 $74404848 $88908096 $106037782 $124344452 $136475759 $146768636 $146768636

Change 2534 1201 1088 990 770 784 559 591 642 486 612 795 795

Bed Tax

FY2017 $319302 $316190 $248545 $280387 $384248 $640664 $623677 $538298 $626262 $751326 $400213 $294173 $5423285

FY2018 Projected $323670 $331999 $260972 $294406 $403460 $672697 $654861 $565213 $657575 $788893 $420224 $243530 $5617500

FY2018 Actual $400468 $311714 $265463 $302977 $388594 $693178 $607274 $562246 $685881 $727653 $606880 $513369 $6065697

237 -61 17 29 -37 30 -73 -05 43 -78 444 1108 80

FY2014 $112108878

FY2015 $124124387

FY2016 $133440316

FY2017 $135705610

FY2018 $146341824

$0

$20000000

$40000000

$60000000

$80000000

$100000000

$120000000

$140000000

$160000000

FY2014 FY2015 FY2016 FY2017 FY2018

$112108878 $124124387

$133440316 $135705610 $146341824

$0

$2000000

$4000000

$6000000

$8000000

$10000000

$12000000

$14000000

$16000000

$18000000

$20000000


FY2014 FY2015 FY2016 FY2017 FY2018

Monthly Trend

14

RESEARCH

15

-



Table Of Contents 1

Multi Segment 2



Help 5





16

-




Florida


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

625 661 11565 11534 7228 7622 -54 03 -52 -31 22 -34


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

743 742 14584 13908 10834 10323 01 49 50 66 16 16

Participation

Properties Rooms


3762 2193 439091 327728

Jacksonville FL


Savannah GA


Daytona Beach FL

Charleston SC

Nassau County FL

St Johns County FL



691 690 10968 10192 7574 7035 00 76 77 82 05 05

658 562 16260 14654 10697 8232 171 110 299 293 -05 165

677 628 11352 11300 7680 7098 77 05 82 126 41 121

584 486 13328 11315 7783 5504 201 178 414 356 -41 151

543 566 10052 9716 5462 5496 -40 35 -06 28 34 -06

588 662 13625 13547 8018 8973 -112 06 -106 -60 52 -65

676 568 19482 17046 13178 9680 191 143 361 361 00 191

594 574 13373 12246 7946 7034 35 92 130 156 23 58

500 528 16236 15524 8111 8195 -54 46 -10 -23 -13 -66

583 590 14328 13730 8359 8106 -12 44 31 48 17 05

747 724 11635 10997 8688 7957 32 58 92 102 09 42

744 723 17683 16738 13158 12106 29 56 87 90 03 32

721 721 11908 11724 8587 8448 01 16 17 37 20 21

656 620 13714 12728 9003 7892 59 77 141 103 -33 24

672 651 12290 12088 8256 7873 31 17 49 100 49 82

751 772 14456 14401 10855 11115 -27 04 -23 25 50 22

748 747 21964 20555 16433 15354 02 69 70 70 00 02

689 671 14392 13643 9909 9149 27 55 83 120 34 61

643 670 18041 17000 11602 11392 -40 61 18 07 -11 -51

646 647 16764 16282 10835 10534 -01 30 29 45 16 15

271 191 27463 22538

98 60 7821 6558

177 137 16026 14005

88 58 6879 4908

180 73 13485 8529

197 142 20962 16663

24 14 2264 1978

81 46 6026 4502

45 33 6085 4496

94 53 10723 7082




17





50 90

40 80

30 70

20 60

10 50 0 40

-10 30

-20 20

-30 10



This Year

Last Year

Percent Change

Occupancy () Apr

863

787

97

May

791

748

58

Jun

857

819

46

Jul

868

878

-12

Aug

695

735

-54

2017

Sep

520

729

-287

Oct

728

559

302

Nov

638

640

-02

Dec

517

514

05

Jan

580

576

07

Feb

760

790

-39

Mar

810

843

-40

Apr

809

863

-63

May

785

791

-08

2018

Jun

836

857

-25

Jul

867

868

-01

Aug

746

695

73

Sep

691

520

328


2016 2017 2018 2016 2017 2018

756 756 765 718 709 730

748 756 756 706 718 709

11 00 12 17 -12 30


2016 2017 2018 2016 2017 2018

22671 23131 24600 21837 22328 23439

22099 22671 23131 21264 21837 22328

26 20 63 27 22 50


2016 2017 2018 2016 2017 2018

17142 17483 18810 15676 15832 17113

16519 17142 17483 15008 15676 15832

38 20 76 44 10 81


2016 2017 2018 2016 2017 2018

506415 505869 505869 677075 676407 676345

506415 506415 505869 677075 677075 676407

00 -01 00 00 -01 00


2016 2017 2018 2016 2017 2018

382900 382351 386801 486035 479618 493796

378558 382900 382351 477891 486035 479618

11 -01 12 17 -13 30


2016 2017 2018 2016 2017 2018

86807489 88442294 95151653 106135949 107088763 115741258

83656227 86807489 88442294 101618323 106135949 107088763

38 19 76 44 09 81

This Year

Last Year

Percent Change

ADR

This Year

Last Year

Percent Change

RevPAR

This Year

Last Year

Percent Change

Supply

This Year

Last Year

Percent Change

Demand

This Year

Last Year

Percent Change

Revenue

Apr

26263

25822

17

Apr

22678

20334

115

Apr

55590

55650

-01

Apr

48001

43823

95

Apr

12606711

11315816

114

May

24535

23845

29

May

19407

17833

88

May

57443

57505

-01

May

45438

43007

57

May

11148025

10255069

87

Jun

24617

24477

06

Jun

21106

20058

52

Jun

55590

55650

-01

Jun

47660

45602

45

Jun

11732592

11162159

51

Jul

25352

24355

41

Jul

22001

21387

29

Jul

57443

57505

-01

Jul

49850

50497

-13

Jul

12637847

12298363

28

Aug

20280

19631

33

2017

Aug

14104

14429

-23

2017

Aug

57443

57505

-01

2017

Aug

39949

42266

-55

2017

Aug

8101847

8297389

-24

2017

Sep

19941

20455

-25

Sep

10368

14922

-305

Sep

55590

55650

-01

Sep

28904

40595

-288

Sep

5763741

8303834

-306

Oct

20286

20294

00

Oct

14763

11341

302

Oct

57443

57505

-01

Oct

41804

32135

301

Oct

8480505

6521567

300

Nov

18707

18835

-07

Nov

11944

12055

-09

Nov

55590

55590

00

Nov

35494

35579

-02

Nov

6639946

6701412

-09

Dec

18417

18352

04

Dec

9521

9442

08

Dec

57443

57443

00

Dec

29697

29553

05

Dec

5469154

5423490

08

Jan

18431

17192

72

Jan

10688

9905

79

Jan

57443

57443

00

Jan

33310

33094

07

Jan

6139451

5689685

79

Feb

20462

19043

75

Feb

15551

15052

33

Feb

51884

51884

00

Feb

39432

41012

-39

Feb

8068600

7809819

33

Mar

29634

26737

108

Mar

24004

22548

65

Mar

57443

57443

00

Mar

46529

48443

-40

Mar

13788349

12952027

65

Apr

27403

26263

43

Apr

22165

22678

-23

Apr

55590

55590

00

Apr

44963

48001

-63

Apr

12321406

12606711

-23

May

26230

24535

69

2018

May

20579

19407

60

2018

May

57443

57443

00

2018

May

45069

45438

-08

2018

May

11821433

11148025

60

2018

Jun

26179

24617

63

Jun

21882

21106

37

Jun

55590

55590

00

Jun

46465

47660

-25

Jun

12164009

11732592

37

Jul

26507

25352

46

Jul

22974

22001

44

Jul

57443

57443

00

Jul

49785

49850

-01

Jul

13196708

12637847

44

Aug

21712

20280

71

Aug

16201

14104

149

Aug

57443

57443

00

Aug

42861

39949

73

Aug

9306155

8101847

149

Sep

21741

19941

90

Sep

15013

10368

448

Sep

55590

55590

00

Sep

38387

28904

328

Sep

8345542

5763741

448

Census Props

Census Rooms

Rooms Participants

Census Apr

15

1853

963

May

15

1853

963

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

2017

Sep

15

1853

963

Oct

15

1853

963

Nov

15

1853

963

Dec

15

1853

963

Jan

15

1853

963

Feb

15

1853

963

Mar

15

1853

963

Apr

15

1853

963

May

15

1853

963

2018

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

Sep

15

1853

963



18


19


October 2018








bull Events

Marketing

bull Strategy

bull Advertising

bull ContentSocial

bull Website

bull Collateral

Public Relations

bull Writers

bull Coverage

bull Press Releases

bull Promotions

20



Visitor Services
















Travel Trade Shows


EventsHolidays


Upcoming Events






21

































Zooma Florida







22


Marketing

Strategy








activations




content



Media planning


Conde Nast Traveler



Travel + Leisure



Conversant

New York Times

Toronto Star



Garden amp Gun

Media Trafficking




23


o Sojern

o Conversant

o Toronto Star






Collateral



Content Studio





Blog posts



Social





Website



24





International



event

UK Sales Mission










Event results







Tabberer





bull Jetset


bull Travel Mole


25


















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix










Nordstrom

I Call to Order






No public input





5












months



























6










motion All approved

VIII New Business







beaches








Mobile Marketing












7











By _____________________________ By _______________________________


8

FINANCIALS

9


FOR 2018 13













10


FOR 2018 13


37523552 37523552

51825Q 548320

ADY ADV


92000 0

0 715

37523552 3 7 523552 3 7523552 3Z52J552 37 5 2 355 2 31523552 37523552 37523552



42175 60000

450000 17500

3500 82000 25000 15000

-715 0

350000 0 0 0 0 0

37523552 54677Q P R - MISCl8IR FAR 5000 0






37524552 37524552

546Ql6 54flQ19


164500 165947

0 25000


546121 541ll31


175000 5000

0 0

37524552 37 S21552 37524552 37524552

546141 54 6151 516161 546l6Q


75000 60000 30000 49450

0 0 0 0




REVISED BUDGET

92000 715

41460 60000

800000 17500

3500 82000 25000 15000

5000

4775834

1000

1000

164500 190947

35000 175000

5000 75000 60000 30000 49450

784897

534897 10000

YTD ACTUAL

7273345 71458

2238613 00

56802060 1750000

00 6600000 1673319

719 80 00

321905579

66200

66200

10176095 9813392 1000158 2678819

00 533528

1088325 320019

1693492

27303828

14714565 650000

ENCUMBRANCES

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

1206400 00

Ip glytdbud


1926655 791 42 999

1907387 540 6000000 0

23197940 71 0 00 1000

350000 0 1600000 805

826681 669 1428020 48

500000 0

155677821 674

33800 662

33800 662

6273905 61 9 9281308 514 2499842 286

14821181 153 500000 0

6966472 7 1 4911675 18 1 2679981 10 7 3251508 342

51185872 348

37568735 298 350000 650

11

102320186235glan


p 3 glytdbud

FOR 2018 13

ACCOUNTS 137


ORIGINAL APPROP

TRANFRSADJSTMTS


AVAILABLE BUDGET

PCT USED


37999599 RESERVES

37999599 37999599 ~7999599 37999599

599Q52 599Q5~ 599Q51 599Q55



49729 499999 235558

1505588

12026 686930 356801

-328047

61755 1186929

592359 1177541

00

00

00

00

00

00

00

00

6175500 118692900

59235900 117754100

0

0

0

0

TOTAL RESERVES 2290874 727710 3018584 00 00 301858400 0



12



FY 2010 $3824925 $4127108 $2662768 $3061087 $3872714 $7180869 $7250176 $6771684 $9192997 $11420967 $6161937 $4134125 $69661357

FY 2011 $5117877 $3146563 $2891727 $3057380 $4477079 $8042178 $9089680 $7348455 $9319735 $10455155 $5315503 $4709634 $72970966

FY 2012 $5873108 $4083078 $3224742 $2732955 $4600703 $9471861 $8896159 $7524447 $9654444 $10416601 $6309424 $5300489 $78088012

FY 2013 $5993912 $4252420 $3048178 $3744771 $5098560 $10724414 $10388492 $9925245 $11911552 $12710654 $8908306 $6817183 $93523687

FY2014 $7475837 $6034530 $4166409 $5565369 $6515370 $12374283 $12550221 $12039768 $12963890 $14986010 $9814050 $7623141 $112108878

FY2015 $8825683 $6296108 $5161284 $6116785 $8198689 $13685610 $13547538 $12378353 $14913734 $16387766 $10972556 $9427872 $124124387

FY2016 $9071000 $7228216 $6394566 $6789618 $8508848 $15822132 $13706888 $12461791 $15209784 $17501019 $10522990 $10223465 $133440316

FY2017 $8004857 $7920339 $6228205 $7028403 $9634435 $16040637 $15611677 $13478363 $15698386 $18932545 $10027764 $7354342 $135959952

FY2018 $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14503248 $17129686 $18306670 $12131307 $10292877 $146768636

Change 2534 -146 799 682 101 819 -234 760 912 -331 2098 3996 795

FY2018 Projected $8091750 $8299975 $6524300 $7360150 $10086500 $16817425 $16371525 $14130325 $16439375 $19722325 $10505600 $6088250 $140437500

FY2018 Actual $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14076436 $17129686 $18306670 $12131307 $10292877 $146341824

Change 2400 -597 309 201 -352 319 -687 -038 420 -718 1547 6906 420

YTD

FY2017 $8004857 $15925196 $22153401 $29181804 $38816239 $54856876 $70468553 $83946916 $99645302 $118577847 $128605610 $135959952 $135959952

FY2018 $10033381 $17838033 $24564121 $32071856 $41803543 $59157970 $74404848 $88908096 $106037782 $124344452 $136475759 $146768636 $146768636

Change 2534 1201 1088 990 770 784 559 591 642 486 612 795 795

Bed Tax

FY2017 $319302 $316190 $248545 $280387 $384248 $640664 $623677 $538298 $626262 $751326 $400213 $294173 $5423285

FY2018 Projected $323670 $331999 $260972 $294406 $403460 $672697 $654861 $565213 $657575 $788893 $420224 $243530 $5617500

FY2018 Actual $400468 $311714 $265463 $302977 $388594 $693178 $607274 $562246 $685881 $727653 $606880 $513369 $6065697

237 -61 17 29 -37 30 -73 -05 43 -78 444 1108 80

FY2014 $112108878

FY2015 $124124387

FY2016 $133440316

FY2017 $135705610

FY2018 $146341824

$0

$20000000

$40000000

$60000000

$80000000

$100000000

$120000000

$140000000

$160000000

FY2014 FY2015 FY2016 FY2017 FY2018

$112108878 $124124387

$133440316 $135705610 $146341824

$0

$2000000

$4000000

$6000000

$8000000

$10000000

$12000000

$14000000

$16000000

$18000000

$20000000


FY2014 FY2015 FY2016 FY2017 FY2018

Monthly Trend

14

RESEARCH

15

-



Table Of Contents 1

Multi Segment 2



Help 5





16

-




Florida


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

625 661 11565 11534 7228 7622 -54 03 -52 -31 22 -34


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

743 742 14584 13908 10834 10323 01 49 50 66 16 16

Participation

Properties Rooms


3762 2193 439091 327728

Jacksonville FL


Savannah GA


Daytona Beach FL

Charleston SC

Nassau County FL

St Johns County FL



691 690 10968 10192 7574 7035 00 76 77 82 05 05

658 562 16260 14654 10697 8232 171 110 299 293 -05 165

677 628 11352 11300 7680 7098 77 05 82 126 41 121

584 486 13328 11315 7783 5504 201 178 414 356 -41 151

543 566 10052 9716 5462 5496 -40 35 -06 28 34 -06

588 662 13625 13547 8018 8973 -112 06 -106 -60 52 -65

676 568 19482 17046 13178 9680 191 143 361 361 00 191

594 574 13373 12246 7946 7034 35 92 130 156 23 58

500 528 16236 15524 8111 8195 -54 46 -10 -23 -13 -66

583 590 14328 13730 8359 8106 -12 44 31 48 17 05

747 724 11635 10997 8688 7957 32 58 92 102 09 42

744 723 17683 16738 13158 12106 29 56 87 90 03 32

721 721 11908 11724 8587 8448 01 16 17 37 20 21

656 620 13714 12728 9003 7892 59 77 141 103 -33 24

672 651 12290 12088 8256 7873 31 17 49 100 49 82

751 772 14456 14401 10855 11115 -27 04 -23 25 50 22

748 747 21964 20555 16433 15354 02 69 70 70 00 02

689 671 14392 13643 9909 9149 27 55 83 120 34 61

643 670 18041 17000 11602 11392 -40 61 18 07 -11 -51

646 647 16764 16282 10835 10534 -01 30 29 45 16 15

271 191 27463 22538

98 60 7821 6558

177 137 16026 14005

88 58 6879 4908

180 73 13485 8529

197 142 20962 16663

24 14 2264 1978

81 46 6026 4502

45 33 6085 4496

94 53 10723 7082




17





50 90

40 80

30 70

20 60

10 50 0 40

-10 30

-20 20

-30 10



This Year

Last Year

Percent Change

Occupancy () Apr

863

787

97

May

791

748

58

Jun

857

819

46

Jul

868

878

-12

Aug

695

735

-54

2017

Sep

520

729

-287

Oct

728

559

302

Nov

638

640

-02

Dec

517

514

05

Jan

580

576

07

Feb

760

790

-39

Mar

810

843

-40

Apr

809

863

-63

May

785

791

-08

2018

Jun

836

857

-25

Jul

867

868

-01

Aug

746

695

73

Sep

691

520

328


2016 2017 2018 2016 2017 2018

756 756 765 718 709 730

748 756 756 706 718 709

11 00 12 17 -12 30


2016 2017 2018 2016 2017 2018

22671 23131 24600 21837 22328 23439

22099 22671 23131 21264 21837 22328

26 20 63 27 22 50


2016 2017 2018 2016 2017 2018

17142 17483 18810 15676 15832 17113

16519 17142 17483 15008 15676 15832

38 20 76 44 10 81


2016 2017 2018 2016 2017 2018

506415 505869 505869 677075 676407 676345

506415 506415 505869 677075 677075 676407

00 -01 00 00 -01 00


2016 2017 2018 2016 2017 2018

382900 382351 386801 486035 479618 493796

378558 382900 382351 477891 486035 479618

11 -01 12 17 -13 30


2016 2017 2018 2016 2017 2018

86807489 88442294 95151653 106135949 107088763 115741258

83656227 86807489 88442294 101618323 106135949 107088763

38 19 76 44 09 81

This Year

Last Year

Percent Change

ADR

This Year

Last Year

Percent Change

RevPAR

This Year

Last Year

Percent Change

Supply

This Year

Last Year

Percent Change

Demand

This Year

Last Year

Percent Change

Revenue

Apr

26263

25822

17

Apr

22678

20334

115

Apr

55590

55650

-01

Apr

48001

43823

95

Apr

12606711

11315816

114

May

24535

23845

29

May

19407

17833

88

May

57443

57505

-01

May

45438

43007

57

May

11148025

10255069

87

Jun

24617

24477

06

Jun

21106

20058

52

Jun

55590

55650

-01

Jun

47660

45602

45

Jun

11732592

11162159

51

Jul

25352

24355

41

Jul

22001

21387

29

Jul

57443

57505

-01

Jul

49850

50497

-13

Jul

12637847

12298363

28

Aug

20280

19631

33

2017

Aug

14104

14429

-23

2017

Aug

57443

57505

-01

2017

Aug

39949

42266

-55

2017

Aug

8101847

8297389

-24

2017

Sep

19941

20455

-25

Sep

10368

14922

-305

Sep

55590

55650

-01

Sep

28904

40595

-288

Sep

5763741

8303834

-306

Oct

20286

20294

00

Oct

14763

11341

302

Oct

57443

57505

-01

Oct

41804

32135

301

Oct

8480505

6521567

300

Nov

18707

18835

-07

Nov

11944

12055

-09

Nov

55590

55590

00

Nov

35494

35579

-02

Nov

6639946

6701412

-09

Dec

18417

18352

04

Dec

9521

9442

08

Dec

57443

57443

00

Dec

29697

29553

05

Dec

5469154

5423490

08

Jan

18431

17192

72

Jan

10688

9905

79

Jan

57443

57443

00

Jan

33310

33094

07

Jan

6139451

5689685

79

Feb

20462

19043

75

Feb

15551

15052

33

Feb

51884

51884

00

Feb

39432

41012

-39

Feb

8068600

7809819

33

Mar

29634

26737

108

Mar

24004

22548

65

Mar

57443

57443

00

Mar

46529

48443

-40

Mar

13788349

12952027

65

Apr

27403

26263

43

Apr

22165

22678

-23

Apr

55590

55590

00

Apr

44963

48001

-63

Apr

12321406

12606711

-23

May

26230

24535

69

2018

May

20579

19407

60

2018

May

57443

57443

00

2018

May

45069

45438

-08

2018

May

11821433

11148025

60

2018

Jun

26179

24617

63

Jun

21882

21106

37

Jun

55590

55590

00

Jun

46465

47660

-25

Jun

12164009

11732592

37

Jul

26507

25352

46

Jul

22974

22001

44

Jul

57443

57443

00

Jul

49785

49850

-01

Jul

13196708

12637847

44

Aug

21712

20280

71

Aug

16201

14104

149

Aug

57443

57443

00

Aug

42861

39949

73

Aug

9306155

8101847

149

Sep

21741

19941

90

Sep

15013

10368

448

Sep

55590

55590

00

Sep

38387

28904

328

Sep

8345542

5763741

448

Census Props

Census Rooms

Rooms Participants

Census Apr

15

1853

963

May

15

1853

963

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

2017

Sep

15

1853

963

Oct

15

1853

963

Nov

15

1853

963

Dec

15

1853

963

Jan

15

1853

963

Feb

15

1853

963

Mar

15

1853

963

Apr

15

1853

963

May

15

1853

963

2018

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

Sep

15

1853

963



18


19


October 2018








bull Events

Marketing

bull Strategy

bull Advertising

bull ContentSocial

bull Website

bull Collateral

Public Relations

bull Writers

bull Coverage

bull Press Releases

bull Promotions

20



Visitor Services
















Travel Trade Shows


EventsHolidays


Upcoming Events






21

































Zooma Florida







22


Marketing

Strategy








activations




content



Media planning


Conde Nast Traveler



Travel + Leisure



Conversant

New York Times

Toronto Star



Garden amp Gun

Media Trafficking




23


o Sojern

o Conversant

o Toronto Star






Collateral



Content Studio





Blog posts



Social





Website



24





International



event

UK Sales Mission










Event results







Tabberer





bull Jetset


bull Travel Mole


25


















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix













months



























6










motion All approved

VIII New Business







beaches








Mobile Marketing












7











By _____________________________ By _______________________________


8

FINANCIALS

9


FOR 2018 13













10


FOR 2018 13


37523552 37523552

51825Q 548320

ADY ADV


92000 0

0 715

37523552 3 7 523552 3 7523552 3Z52J552 37 5 2 355 2 31523552 37523552 37523552



42175 60000

450000 17500

3500 82000 25000 15000

-715 0

350000 0 0 0 0 0

37523552 54677Q P R - MISCl8IR FAR 5000 0






37524552 37524552

546Ql6 54flQ19


164500 165947

0 25000


546121 541ll31


175000 5000

0 0

37524552 37 S21552 37524552 37524552

546141 54 6151 516161 546l6Q


75000 60000 30000 49450

0 0 0 0




REVISED BUDGET

92000 715

41460 60000

800000 17500

3500 82000 25000 15000

5000

4775834

1000

1000

164500 190947

35000 175000

5000 75000 60000 30000 49450

784897

534897 10000

YTD ACTUAL

7273345 71458

2238613 00

56802060 1750000

00 6600000 1673319

719 80 00

321905579

66200

66200

10176095 9813392 1000158 2678819

00 533528

1088325 320019

1693492

27303828

14714565 650000

ENCUMBRANCES

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

1206400 00

Ip glytdbud


1926655 791 42 999

1907387 540 6000000 0

23197940 71 0 00 1000

350000 0 1600000 805

826681 669 1428020 48

500000 0

155677821 674

33800 662

33800 662

6273905 61 9 9281308 514 2499842 286

14821181 153 500000 0

6966472 7 1 4911675 18 1 2679981 10 7 3251508 342

51185872 348

37568735 298 350000 650

11

102320186235glan


p 3 glytdbud

FOR 2018 13

ACCOUNTS 137


ORIGINAL APPROP

TRANFRSADJSTMTS


AVAILABLE BUDGET

PCT USED


37999599 RESERVES

37999599 37999599 ~7999599 37999599

599Q52 599Q5~ 599Q51 599Q55



49729 499999 235558

1505588

12026 686930 356801

-328047

61755 1186929

592359 1177541

00

00

00

00

00

00

00

00

6175500 118692900

59235900 117754100

0

0

0

0

TOTAL RESERVES 2290874 727710 3018584 00 00 301858400 0



12



FY 2010 $3824925 $4127108 $2662768 $3061087 $3872714 $7180869 $7250176 $6771684 $9192997 $11420967 $6161937 $4134125 $69661357

FY 2011 $5117877 $3146563 $2891727 $3057380 $4477079 $8042178 $9089680 $7348455 $9319735 $10455155 $5315503 $4709634 $72970966

FY 2012 $5873108 $4083078 $3224742 $2732955 $4600703 $9471861 $8896159 $7524447 $9654444 $10416601 $6309424 $5300489 $78088012

FY 2013 $5993912 $4252420 $3048178 $3744771 $5098560 $10724414 $10388492 $9925245 $11911552 $12710654 $8908306 $6817183 $93523687

FY2014 $7475837 $6034530 $4166409 $5565369 $6515370 $12374283 $12550221 $12039768 $12963890 $14986010 $9814050 $7623141 $112108878

FY2015 $8825683 $6296108 $5161284 $6116785 $8198689 $13685610 $13547538 $12378353 $14913734 $16387766 $10972556 $9427872 $124124387

FY2016 $9071000 $7228216 $6394566 $6789618 $8508848 $15822132 $13706888 $12461791 $15209784 $17501019 $10522990 $10223465 $133440316

FY2017 $8004857 $7920339 $6228205 $7028403 $9634435 $16040637 $15611677 $13478363 $15698386 $18932545 $10027764 $7354342 $135959952

FY2018 $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14503248 $17129686 $18306670 $12131307 $10292877 $146768636

Change 2534 -146 799 682 101 819 -234 760 912 -331 2098 3996 795

FY2018 Projected $8091750 $8299975 $6524300 $7360150 $10086500 $16817425 $16371525 $14130325 $16439375 $19722325 $10505600 $6088250 $140437500

FY2018 Actual $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14076436 $17129686 $18306670 $12131307 $10292877 $146341824

Change 2400 -597 309 201 -352 319 -687 -038 420 -718 1547 6906 420

YTD

FY2017 $8004857 $15925196 $22153401 $29181804 $38816239 $54856876 $70468553 $83946916 $99645302 $118577847 $128605610 $135959952 $135959952

FY2018 $10033381 $17838033 $24564121 $32071856 $41803543 $59157970 $74404848 $88908096 $106037782 $124344452 $136475759 $146768636 $146768636

Change 2534 1201 1088 990 770 784 559 591 642 486 612 795 795

Bed Tax

FY2017 $319302 $316190 $248545 $280387 $384248 $640664 $623677 $538298 $626262 $751326 $400213 $294173 $5423285

FY2018 Projected $323670 $331999 $260972 $294406 $403460 $672697 $654861 $565213 $657575 $788893 $420224 $243530 $5617500

FY2018 Actual $400468 $311714 $265463 $302977 $388594 $693178 $607274 $562246 $685881 $727653 $606880 $513369 $6065697

237 -61 17 29 -37 30 -73 -05 43 -78 444 1108 80

FY2014 $112108878

FY2015 $124124387

FY2016 $133440316

FY2017 $135705610

FY2018 $146341824

$0

$20000000

$40000000

$60000000

$80000000

$100000000

$120000000

$140000000

$160000000

FY2014 FY2015 FY2016 FY2017 FY2018

$112108878 $124124387

$133440316 $135705610 $146341824

$0

$2000000

$4000000

$6000000

$8000000

$10000000

$12000000

$14000000

$16000000

$18000000

$20000000


FY2014 FY2015 FY2016 FY2017 FY2018

Monthly Trend

14

RESEARCH

15

-



Table Of Contents 1

Multi Segment 2



Help 5





16

-




Florida


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

625 661 11565 11534 7228 7622 -54 03 -52 -31 22 -34


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

743 742 14584 13908 10834 10323 01 49 50 66 16 16

Participation

Properties Rooms


3762 2193 439091 327728

Jacksonville FL


Savannah GA


Daytona Beach FL

Charleston SC

Nassau County FL

St Johns County FL



691 690 10968 10192 7574 7035 00 76 77 82 05 05

658 562 16260 14654 10697 8232 171 110 299 293 -05 165

677 628 11352 11300 7680 7098 77 05 82 126 41 121

584 486 13328 11315 7783 5504 201 178 414 356 -41 151

543 566 10052 9716 5462 5496 -40 35 -06 28 34 -06

588 662 13625 13547 8018 8973 -112 06 -106 -60 52 -65

676 568 19482 17046 13178 9680 191 143 361 361 00 191

594 574 13373 12246 7946 7034 35 92 130 156 23 58

500 528 16236 15524 8111 8195 -54 46 -10 -23 -13 -66

583 590 14328 13730 8359 8106 -12 44 31 48 17 05

747 724 11635 10997 8688 7957 32 58 92 102 09 42

744 723 17683 16738 13158 12106 29 56 87 90 03 32

721 721 11908 11724 8587 8448 01 16 17 37 20 21

656 620 13714 12728 9003 7892 59 77 141 103 -33 24

672 651 12290 12088 8256 7873 31 17 49 100 49 82

751 772 14456 14401 10855 11115 -27 04 -23 25 50 22

748 747 21964 20555 16433 15354 02 69 70 70 00 02

689 671 14392 13643 9909 9149 27 55 83 120 34 61

643 670 18041 17000 11602 11392 -40 61 18 07 -11 -51

646 647 16764 16282 10835 10534 -01 30 29 45 16 15

271 191 27463 22538

98 60 7821 6558

177 137 16026 14005

88 58 6879 4908

180 73 13485 8529

197 142 20962 16663

24 14 2264 1978

81 46 6026 4502

45 33 6085 4496

94 53 10723 7082




17





50 90

40 80

30 70

20 60

10 50 0 40

-10 30

-20 20

-30 10



This Year

Last Year

Percent Change

Occupancy () Apr

863

787

97

May

791

748

58

Jun

857

819

46

Jul

868

878

-12

Aug

695

735

-54

2017

Sep

520

729

-287

Oct

728

559

302

Nov

638

640

-02

Dec

517

514

05

Jan

580

576

07

Feb

760

790

-39

Mar

810

843

-40

Apr

809

863

-63

May

785

791

-08

2018

Jun

836

857

-25

Jul

867

868

-01

Aug

746

695

73

Sep

691

520

328


2016 2017 2018 2016 2017 2018

756 756 765 718 709 730

748 756 756 706 718 709

11 00 12 17 -12 30


2016 2017 2018 2016 2017 2018

22671 23131 24600 21837 22328 23439

22099 22671 23131 21264 21837 22328

26 20 63 27 22 50


2016 2017 2018 2016 2017 2018

17142 17483 18810 15676 15832 17113

16519 17142 17483 15008 15676 15832

38 20 76 44 10 81


2016 2017 2018 2016 2017 2018

506415 505869 505869 677075 676407 676345

506415 506415 505869 677075 677075 676407

00 -01 00 00 -01 00


2016 2017 2018 2016 2017 2018

382900 382351 386801 486035 479618 493796

378558 382900 382351 477891 486035 479618

11 -01 12 17 -13 30


2016 2017 2018 2016 2017 2018

86807489 88442294 95151653 106135949 107088763 115741258

83656227 86807489 88442294 101618323 106135949 107088763

38 19 76 44 09 81

This Year

Last Year

Percent Change

ADR

This Year

Last Year

Percent Change

RevPAR

This Year

Last Year

Percent Change

Supply

This Year

Last Year

Percent Change

Demand

This Year

Last Year

Percent Change

Revenue

Apr

26263

25822

17

Apr

22678

20334

115

Apr

55590

55650

-01

Apr

48001

43823

95

Apr

12606711

11315816

114

May

24535

23845

29

May

19407

17833

88

May

57443

57505

-01

May

45438

43007

57

May

11148025

10255069

87

Jun

24617

24477

06

Jun

21106

20058

52

Jun

55590

55650

-01

Jun

47660

45602

45

Jun

11732592

11162159

51

Jul

25352

24355

41

Jul

22001

21387

29

Jul

57443

57505

-01

Jul

49850

50497

-13

Jul

12637847

12298363

28

Aug

20280

19631

33

2017

Aug

14104

14429

-23

2017

Aug

57443

57505

-01

2017

Aug

39949

42266

-55

2017

Aug

8101847

8297389

-24

2017

Sep

19941

20455

-25

Sep

10368

14922

-305

Sep

55590

55650

-01

Sep

28904

40595

-288

Sep

5763741

8303834

-306

Oct

20286

20294

00

Oct

14763

11341

302

Oct

57443

57505

-01

Oct

41804

32135

301

Oct

8480505

6521567

300

Nov

18707

18835

-07

Nov

11944

12055

-09

Nov

55590

55590

00

Nov

35494

35579

-02

Nov

6639946

6701412

-09

Dec

18417

18352

04

Dec

9521

9442

08

Dec

57443

57443

00

Dec

29697

29553

05

Dec

5469154

5423490

08

Jan

18431

17192

72

Jan

10688

9905

79

Jan

57443

57443

00

Jan

33310

33094

07

Jan

6139451

5689685

79

Feb

20462

19043

75

Feb

15551

15052

33

Feb

51884

51884

00

Feb

39432

41012

-39

Feb

8068600

7809819

33

Mar

29634

26737

108

Mar

24004

22548

65

Mar

57443

57443

00

Mar

46529

48443

-40

Mar

13788349

12952027

65

Apr

27403

26263

43

Apr

22165

22678

-23

Apr

55590

55590

00

Apr

44963

48001

-63

Apr

12321406

12606711

-23

May

26230

24535

69

2018

May

20579

19407

60

2018

May

57443

57443

00

2018

May

45069

45438

-08

2018

May

11821433

11148025

60

2018

Jun

26179

24617

63

Jun

21882

21106

37

Jun

55590

55590

00

Jun

46465

47660

-25

Jun

12164009

11732592

37

Jul

26507

25352

46

Jul

22974

22001

44

Jul

57443

57443

00

Jul

49785

49850

-01

Jul

13196708

12637847

44

Aug

21712

20280

71

Aug

16201

14104

149

Aug

57443

57443

00

Aug

42861

39949

73

Aug

9306155

8101847

149

Sep

21741

19941

90

Sep

15013

10368

448

Sep

55590

55590

00

Sep

38387

28904

328

Sep

8345542

5763741

448

Census Props

Census Rooms

Rooms Participants

Census Apr

15

1853

963

May

15

1853

963

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

2017

Sep

15

1853

963

Oct

15

1853

963

Nov

15

1853

963

Dec

15

1853

963

Jan

15

1853

963

Feb

15

1853

963

Mar

15

1853

963

Apr

15

1853

963

May

15

1853

963

2018

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

Sep

15

1853

963



18


19


October 2018








bull Events

Marketing

bull Strategy

bull Advertising

bull ContentSocial

bull Website

bull Collateral

Public Relations

bull Writers

bull Coverage

bull Press Releases

bull Promotions

20



Visitor Services
















Travel Trade Shows


EventsHolidays


Upcoming Events






21

































Zooma Florida







22


Marketing

Strategy








activations




content



Media planning


Conde Nast Traveler



Travel + Leisure



Conversant

New York Times

Toronto Star



Garden amp Gun

Media Trafficking




23


o Sojern

o Conversant

o Toronto Star






Collateral



Content Studio





Blog posts



Social





Website



24





International



event

UK Sales Mission










Event results







Tabberer





bull Jetset


bull Travel Mole


25


















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix











motion All approved

VIII New Business







beaches








Mobile Marketing












7











By _____________________________ By _______________________________


8

FINANCIALS

9


FOR 2018 13













10


FOR 2018 13


37523552 37523552

51825Q 548320

ADY ADV


92000 0

0 715

37523552 3 7 523552 3 7523552 3Z52J552 37 5 2 355 2 31523552 37523552 37523552



42175 60000

450000 17500

3500 82000 25000 15000

-715 0

350000 0 0 0 0 0

37523552 54677Q P R - MISCl8IR FAR 5000 0






37524552 37524552

546Ql6 54flQ19


164500 165947

0 25000


546121 541ll31


175000 5000

0 0

37524552 37 S21552 37524552 37524552

546141 54 6151 516161 546l6Q


75000 60000 30000 49450

0 0 0 0




REVISED BUDGET

92000 715

41460 60000

800000 17500

3500 82000 25000 15000

5000

4775834

1000

1000

164500 190947

35000 175000

5000 75000 60000 30000 49450

784897

534897 10000

YTD ACTUAL

7273345 71458

2238613 00

56802060 1750000

00 6600000 1673319

719 80 00

321905579

66200

66200

10176095 9813392 1000158 2678819

00 533528

1088325 320019

1693492

27303828

14714565 650000

ENCUMBRANCES

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

1206400 00

Ip glytdbud


1926655 791 42 999

1907387 540 6000000 0

23197940 71 0 00 1000

350000 0 1600000 805

826681 669 1428020 48

500000 0

155677821 674

33800 662

33800 662

6273905 61 9 9281308 514 2499842 286

14821181 153 500000 0

6966472 7 1 4911675 18 1 2679981 10 7 3251508 342

51185872 348

37568735 298 350000 650

11

102320186235glan


p 3 glytdbud

FOR 2018 13

ACCOUNTS 137


ORIGINAL APPROP

TRANFRSADJSTMTS


AVAILABLE BUDGET

PCT USED


37999599 RESERVES

37999599 37999599 ~7999599 37999599

599Q52 599Q5~ 599Q51 599Q55



49729 499999 235558

1505588

12026 686930 356801

-328047

61755 1186929

592359 1177541

00

00

00

00

00

00

00

00

6175500 118692900

59235900 117754100

0

0

0

0

TOTAL RESERVES 2290874 727710 3018584 00 00 301858400 0



12



FY 2010 $3824925 $4127108 $2662768 $3061087 $3872714 $7180869 $7250176 $6771684 $9192997 $11420967 $6161937 $4134125 $69661357

FY 2011 $5117877 $3146563 $2891727 $3057380 $4477079 $8042178 $9089680 $7348455 $9319735 $10455155 $5315503 $4709634 $72970966

FY 2012 $5873108 $4083078 $3224742 $2732955 $4600703 $9471861 $8896159 $7524447 $9654444 $10416601 $6309424 $5300489 $78088012

FY 2013 $5993912 $4252420 $3048178 $3744771 $5098560 $10724414 $10388492 $9925245 $11911552 $12710654 $8908306 $6817183 $93523687

FY2014 $7475837 $6034530 $4166409 $5565369 $6515370 $12374283 $12550221 $12039768 $12963890 $14986010 $9814050 $7623141 $112108878

FY2015 $8825683 $6296108 $5161284 $6116785 $8198689 $13685610 $13547538 $12378353 $14913734 $16387766 $10972556 $9427872 $124124387

FY2016 $9071000 $7228216 $6394566 $6789618 $8508848 $15822132 $13706888 $12461791 $15209784 $17501019 $10522990 $10223465 $133440316

FY2017 $8004857 $7920339 $6228205 $7028403 $9634435 $16040637 $15611677 $13478363 $15698386 $18932545 $10027764 $7354342 $135959952

FY2018 $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14503248 $17129686 $18306670 $12131307 $10292877 $146768636

Change 2534 -146 799 682 101 819 -234 760 912 -331 2098 3996 795

FY2018 Projected $8091750 $8299975 $6524300 $7360150 $10086500 $16817425 $16371525 $14130325 $16439375 $19722325 $10505600 $6088250 $140437500

FY2018 Actual $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14076436 $17129686 $18306670 $12131307 $10292877 $146341824

Change 2400 -597 309 201 -352 319 -687 -038 420 -718 1547 6906 420

YTD

FY2017 $8004857 $15925196 $22153401 $29181804 $38816239 $54856876 $70468553 $83946916 $99645302 $118577847 $128605610 $135959952 $135959952

FY2018 $10033381 $17838033 $24564121 $32071856 $41803543 $59157970 $74404848 $88908096 $106037782 $124344452 $136475759 $146768636 $146768636

Change 2534 1201 1088 990 770 784 559 591 642 486 612 795 795

Bed Tax

FY2017 $319302 $316190 $248545 $280387 $384248 $640664 $623677 $538298 $626262 $751326 $400213 $294173 $5423285

FY2018 Projected $323670 $331999 $260972 $294406 $403460 $672697 $654861 $565213 $657575 $788893 $420224 $243530 $5617500

FY2018 Actual $400468 $311714 $265463 $302977 $388594 $693178 $607274 $562246 $685881 $727653 $606880 $513369 $6065697

237 -61 17 29 -37 30 -73 -05 43 -78 444 1108 80

FY2014 $112108878

FY2015 $124124387

FY2016 $133440316

FY2017 $135705610

FY2018 $146341824

$0

$20000000

$40000000

$60000000

$80000000

$100000000

$120000000

$140000000

$160000000

FY2014 FY2015 FY2016 FY2017 FY2018

$112108878 $124124387

$133440316 $135705610 $146341824

$0

$2000000

$4000000

$6000000

$8000000

$10000000

$12000000

$14000000

$16000000

$18000000

$20000000


FY2014 FY2015 FY2016 FY2017 FY2018

Monthly Trend

14

RESEARCH

15

-



Table Of Contents 1

Multi Segment 2



Help 5





16

-




Florida


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

625 661 11565 11534 7228 7622 -54 03 -52 -31 22 -34


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

743 742 14584 13908 10834 10323 01 49 50 66 16 16

Participation

Properties Rooms


3762 2193 439091 327728

Jacksonville FL


Savannah GA


Daytona Beach FL

Charleston SC

Nassau County FL

St Johns County FL



691 690 10968 10192 7574 7035 00 76 77 82 05 05

658 562 16260 14654 10697 8232 171 110 299 293 -05 165

677 628 11352 11300 7680 7098 77 05 82 126 41 121

584 486 13328 11315 7783 5504 201 178 414 356 -41 151

543 566 10052 9716 5462 5496 -40 35 -06 28 34 -06

588 662 13625 13547 8018 8973 -112 06 -106 -60 52 -65

676 568 19482 17046 13178 9680 191 143 361 361 00 191

594 574 13373 12246 7946 7034 35 92 130 156 23 58

500 528 16236 15524 8111 8195 -54 46 -10 -23 -13 -66

583 590 14328 13730 8359 8106 -12 44 31 48 17 05

747 724 11635 10997 8688 7957 32 58 92 102 09 42

744 723 17683 16738 13158 12106 29 56 87 90 03 32

721 721 11908 11724 8587 8448 01 16 17 37 20 21

656 620 13714 12728 9003 7892 59 77 141 103 -33 24

672 651 12290 12088 8256 7873 31 17 49 100 49 82

751 772 14456 14401 10855 11115 -27 04 -23 25 50 22

748 747 21964 20555 16433 15354 02 69 70 70 00 02

689 671 14392 13643 9909 9149 27 55 83 120 34 61

643 670 18041 17000 11602 11392 -40 61 18 07 -11 -51

646 647 16764 16282 10835 10534 -01 30 29 45 16 15

271 191 27463 22538

98 60 7821 6558

177 137 16026 14005

88 58 6879 4908

180 73 13485 8529

197 142 20962 16663

24 14 2264 1978

81 46 6026 4502

45 33 6085 4496

94 53 10723 7082




17





50 90

40 80

30 70

20 60

10 50 0 40

-10 30

-20 20

-30 10



This Year

Last Year

Percent Change

Occupancy () Apr

863

787

97

May

791

748

58

Jun

857

819

46

Jul

868

878

-12

Aug

695

735

-54

2017

Sep

520

729

-287

Oct

728

559

302

Nov

638

640

-02

Dec

517

514

05

Jan

580

576

07

Feb

760

790

-39

Mar

810

843

-40

Apr

809

863

-63

May

785

791

-08

2018

Jun

836

857

-25

Jul

867

868

-01

Aug

746

695

73

Sep

691

520

328


2016 2017 2018 2016 2017 2018

756 756 765 718 709 730

748 756 756 706 718 709

11 00 12 17 -12 30


2016 2017 2018 2016 2017 2018

22671 23131 24600 21837 22328 23439

22099 22671 23131 21264 21837 22328

26 20 63 27 22 50


2016 2017 2018 2016 2017 2018

17142 17483 18810 15676 15832 17113

16519 17142 17483 15008 15676 15832

38 20 76 44 10 81


2016 2017 2018 2016 2017 2018

506415 505869 505869 677075 676407 676345

506415 506415 505869 677075 677075 676407

00 -01 00 00 -01 00


2016 2017 2018 2016 2017 2018

382900 382351 386801 486035 479618 493796

378558 382900 382351 477891 486035 479618

11 -01 12 17 -13 30


2016 2017 2018 2016 2017 2018

86807489 88442294 95151653 106135949 107088763 115741258

83656227 86807489 88442294 101618323 106135949 107088763

38 19 76 44 09 81

This Year

Last Year

Percent Change

ADR

This Year

Last Year

Percent Change

RevPAR

This Year

Last Year

Percent Change

Supply

This Year

Last Year

Percent Change

Demand

This Year

Last Year

Percent Change

Revenue

Apr

26263

25822

17

Apr

22678

20334

115

Apr

55590

55650

-01

Apr

48001

43823

95

Apr

12606711

11315816

114

May

24535

23845

29

May

19407

17833

88

May

57443

57505

-01

May

45438

43007

57

May

11148025

10255069

87

Jun

24617

24477

06

Jun

21106

20058

52

Jun

55590

55650

-01

Jun

47660

45602

45

Jun

11732592

11162159

51

Jul

25352

24355

41

Jul

22001

21387

29

Jul

57443

57505

-01

Jul

49850

50497

-13

Jul

12637847

12298363

28

Aug

20280

19631

33

2017

Aug

14104

14429

-23

2017

Aug

57443

57505

-01

2017

Aug

39949

42266

-55

2017

Aug

8101847

8297389

-24

2017

Sep

19941

20455

-25

Sep

10368

14922

-305

Sep

55590

55650

-01

Sep

28904

40595

-288

Sep

5763741

8303834

-306

Oct

20286

20294

00

Oct

14763

11341

302

Oct

57443

57505

-01

Oct

41804

32135

301

Oct

8480505

6521567

300

Nov

18707

18835

-07

Nov

11944

12055

-09

Nov

55590

55590

00

Nov

35494

35579

-02

Nov

6639946

6701412

-09

Dec

18417

18352

04

Dec

9521

9442

08

Dec

57443

57443

00

Dec

29697

29553

05

Dec

5469154

5423490

08

Jan

18431

17192

72

Jan

10688

9905

79

Jan

57443

57443

00

Jan

33310

33094

07

Jan

6139451

5689685

79

Feb

20462

19043

75

Feb

15551

15052

33

Feb

51884

51884

00

Feb

39432

41012

-39

Feb

8068600

7809819

33

Mar

29634

26737

108

Mar

24004

22548

65

Mar

57443

57443

00

Mar

46529

48443

-40

Mar

13788349

12952027

65

Apr

27403

26263

43

Apr

22165

22678

-23

Apr

55590

55590

00

Apr

44963

48001

-63

Apr

12321406

12606711

-23

May

26230

24535

69

2018

May

20579

19407

60

2018

May

57443

57443

00

2018

May

45069

45438

-08

2018

May

11821433

11148025

60

2018

Jun

26179

24617

63

Jun

21882

21106

37

Jun

55590

55590

00

Jun

46465

47660

-25

Jun

12164009

11732592

37

Jul

26507

25352

46

Jul

22974

22001

44

Jul

57443

57443

00

Jul

49785

49850

-01

Jul

13196708

12637847

44

Aug

21712

20280

71

Aug

16201

14104

149

Aug

57443

57443

00

Aug

42861

39949

73

Aug

9306155

8101847

149

Sep

21741

19941

90

Sep

15013

10368

448

Sep

55590

55590

00

Sep

38387

28904

328

Sep

8345542

5763741

448

Census Props

Census Rooms

Rooms Participants

Census Apr

15

1853

963

May

15

1853

963

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

2017

Sep

15

1853

963

Oct

15

1853

963

Nov

15

1853

963

Dec

15

1853

963

Jan

15

1853

963

Feb

15

1853

963

Mar

15

1853

963

Apr

15

1853

963

May

15

1853

963

2018

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

Sep

15

1853

963



18


19


October 2018








bull Events

Marketing

bull Strategy

bull Advertising

bull ContentSocial

bull Website

bull Collateral

Public Relations

bull Writers

bull Coverage

bull Press Releases

bull Promotions

20



Visitor Services
















Travel Trade Shows


EventsHolidays


Upcoming Events






21

































Zooma Florida







22


Marketing

Strategy








activations




content



Media planning


Conde Nast Traveler



Travel + Leisure



Conversant

New York Times

Toronto Star



Garden amp Gun

Media Trafficking




23


o Sojern

o Conversant

o Toronto Star






Collateral



Content Studio





Blog posts



Social





Website



24





International



event

UK Sales Mission










Event results







Tabberer





bull Jetset


bull Travel Mole


25


















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix












By _____________________________ By _______________________________


8

FINANCIALS

9


FOR 2018 13













10


FOR 2018 13


37523552 37523552

51825Q 548320

ADY ADV


92000 0

0 715

37523552 3 7 523552 3 7523552 3Z52J552 37 5 2 355 2 31523552 37523552 37523552



42175 60000

450000 17500

3500 82000 25000 15000

-715 0

350000 0 0 0 0 0

37523552 54677Q P R - MISCl8IR FAR 5000 0






37524552 37524552

546Ql6 54flQ19


164500 165947

0 25000


546121 541ll31


175000 5000

0 0

37524552 37 S21552 37524552 37524552

546141 54 6151 516161 546l6Q


75000 60000 30000 49450

0 0 0 0




REVISED BUDGET

92000 715

41460 60000

800000 17500

3500 82000 25000 15000

5000

4775834

1000

1000

164500 190947

35000 175000

5000 75000 60000 30000 49450

784897

534897 10000

YTD ACTUAL

7273345 71458

2238613 00

56802060 1750000

00 6600000 1673319

719 80 00

321905579

66200

66200

10176095 9813392 1000158 2678819

00 533528

1088325 320019

1693492

27303828

14714565 650000

ENCUMBRANCES

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

1206400 00

Ip glytdbud


1926655 791 42 999

1907387 540 6000000 0

23197940 71 0 00 1000

350000 0 1600000 805

826681 669 1428020 48

500000 0

155677821 674

33800 662

33800 662

6273905 61 9 9281308 514 2499842 286

14821181 153 500000 0

6966472 7 1 4911675 18 1 2679981 10 7 3251508 342

51185872 348

37568735 298 350000 650

11

102320186235glan


p 3 glytdbud

FOR 2018 13

ACCOUNTS 137


ORIGINAL APPROP

TRANFRSADJSTMTS


AVAILABLE BUDGET

PCT USED


37999599 RESERVES

37999599 37999599 ~7999599 37999599

599Q52 599Q5~ 599Q51 599Q55



49729 499999 235558

1505588

12026 686930 356801

-328047

61755 1186929

592359 1177541

00

00

00

00

00

00

00

00

6175500 118692900

59235900 117754100

0

0

0

0

TOTAL RESERVES 2290874 727710 3018584 00 00 301858400 0



12



FY 2010 $3824925 $4127108 $2662768 $3061087 $3872714 $7180869 $7250176 $6771684 $9192997 $11420967 $6161937 $4134125 $69661357

FY 2011 $5117877 $3146563 $2891727 $3057380 $4477079 $8042178 $9089680 $7348455 $9319735 $10455155 $5315503 $4709634 $72970966

FY 2012 $5873108 $4083078 $3224742 $2732955 $4600703 $9471861 $8896159 $7524447 $9654444 $10416601 $6309424 $5300489 $78088012

FY 2013 $5993912 $4252420 $3048178 $3744771 $5098560 $10724414 $10388492 $9925245 $11911552 $12710654 $8908306 $6817183 $93523687

FY2014 $7475837 $6034530 $4166409 $5565369 $6515370 $12374283 $12550221 $12039768 $12963890 $14986010 $9814050 $7623141 $112108878

FY2015 $8825683 $6296108 $5161284 $6116785 $8198689 $13685610 $13547538 $12378353 $14913734 $16387766 $10972556 $9427872 $124124387

FY2016 $9071000 $7228216 $6394566 $6789618 $8508848 $15822132 $13706888 $12461791 $15209784 $17501019 $10522990 $10223465 $133440316

FY2017 $8004857 $7920339 $6228205 $7028403 $9634435 $16040637 $15611677 $13478363 $15698386 $18932545 $10027764 $7354342 $135959952

FY2018 $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14503248 $17129686 $18306670 $12131307 $10292877 $146768636

Change 2534 -146 799 682 101 819 -234 760 912 -331 2098 3996 795

FY2018 Projected $8091750 $8299975 $6524300 $7360150 $10086500 $16817425 $16371525 $14130325 $16439375 $19722325 $10505600 $6088250 $140437500

FY2018 Actual $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14076436 $17129686 $18306670 $12131307 $10292877 $146341824

Change 2400 -597 309 201 -352 319 -687 -038 420 -718 1547 6906 420

YTD

FY2017 $8004857 $15925196 $22153401 $29181804 $38816239 $54856876 $70468553 $83946916 $99645302 $118577847 $128605610 $135959952 $135959952

FY2018 $10033381 $17838033 $24564121 $32071856 $41803543 $59157970 $74404848 $88908096 $106037782 $124344452 $136475759 $146768636 $146768636

Change 2534 1201 1088 990 770 784 559 591 642 486 612 795 795

Bed Tax

FY2017 $319302 $316190 $248545 $280387 $384248 $640664 $623677 $538298 $626262 $751326 $400213 $294173 $5423285

FY2018 Projected $323670 $331999 $260972 $294406 $403460 $672697 $654861 $565213 $657575 $788893 $420224 $243530 $5617500

FY2018 Actual $400468 $311714 $265463 $302977 $388594 $693178 $607274 $562246 $685881 $727653 $606880 $513369 $6065697

237 -61 17 29 -37 30 -73 -05 43 -78 444 1108 80

FY2014 $112108878

FY2015 $124124387

FY2016 $133440316

FY2017 $135705610

FY2018 $146341824

$0

$20000000

$40000000

$60000000

$80000000

$100000000

$120000000

$140000000

$160000000

FY2014 FY2015 FY2016 FY2017 FY2018

$112108878 $124124387

$133440316 $135705610 $146341824

$0

$2000000

$4000000

$6000000

$8000000

$10000000

$12000000

$14000000

$16000000

$18000000

$20000000


FY2014 FY2015 FY2016 FY2017 FY2018

Monthly Trend

14

RESEARCH

15

-



Table Of Contents 1

Multi Segment 2



Help 5





16

-




Florida


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

625 661 11565 11534 7228 7622 -54 03 -52 -31 22 -34


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

743 742 14584 13908 10834 10323 01 49 50 66 16 16

Participation

Properties Rooms


3762 2193 439091 327728

Jacksonville FL


Savannah GA


Daytona Beach FL

Charleston SC

Nassau County FL

St Johns County FL



691 690 10968 10192 7574 7035 00 76 77 82 05 05

658 562 16260 14654 10697 8232 171 110 299 293 -05 165

677 628 11352 11300 7680 7098 77 05 82 126 41 121

584 486 13328 11315 7783 5504 201 178 414 356 -41 151

543 566 10052 9716 5462 5496 -40 35 -06 28 34 -06

588 662 13625 13547 8018 8973 -112 06 -106 -60 52 -65

676 568 19482 17046 13178 9680 191 143 361 361 00 191

594 574 13373 12246 7946 7034 35 92 130 156 23 58

500 528 16236 15524 8111 8195 -54 46 -10 -23 -13 -66

583 590 14328 13730 8359 8106 -12 44 31 48 17 05

747 724 11635 10997 8688 7957 32 58 92 102 09 42

744 723 17683 16738 13158 12106 29 56 87 90 03 32

721 721 11908 11724 8587 8448 01 16 17 37 20 21

656 620 13714 12728 9003 7892 59 77 141 103 -33 24

672 651 12290 12088 8256 7873 31 17 49 100 49 82

751 772 14456 14401 10855 11115 -27 04 -23 25 50 22

748 747 21964 20555 16433 15354 02 69 70 70 00 02

689 671 14392 13643 9909 9149 27 55 83 120 34 61

643 670 18041 17000 11602 11392 -40 61 18 07 -11 -51

646 647 16764 16282 10835 10534 -01 30 29 45 16 15

271 191 27463 22538

98 60 7821 6558

177 137 16026 14005

88 58 6879 4908

180 73 13485 8529

197 142 20962 16663

24 14 2264 1978

81 46 6026 4502

45 33 6085 4496

94 53 10723 7082




17





50 90

40 80

30 70

20 60

10 50 0 40

-10 30

-20 20

-30 10



This Year

Last Year

Percent Change

Occupancy () Apr

863

787

97

May

791

748

58

Jun

857

819

46

Jul

868

878

-12

Aug

695

735

-54

2017

Sep

520

729

-287

Oct

728

559

302

Nov

638

640

-02

Dec

517

514

05

Jan

580

576

07

Feb

760

790

-39

Mar

810

843

-40

Apr

809

863

-63

May

785

791

-08

2018

Jun

836

857

-25

Jul

867

868

-01

Aug

746

695

73

Sep

691

520

328


2016 2017 2018 2016 2017 2018

756 756 765 718 709 730

748 756 756 706 718 709

11 00 12 17 -12 30


2016 2017 2018 2016 2017 2018

22671 23131 24600 21837 22328 23439

22099 22671 23131 21264 21837 22328

26 20 63 27 22 50


2016 2017 2018 2016 2017 2018

17142 17483 18810 15676 15832 17113

16519 17142 17483 15008 15676 15832

38 20 76 44 10 81


2016 2017 2018 2016 2017 2018

506415 505869 505869 677075 676407 676345

506415 506415 505869 677075 677075 676407

00 -01 00 00 -01 00


2016 2017 2018 2016 2017 2018

382900 382351 386801 486035 479618 493796

378558 382900 382351 477891 486035 479618

11 -01 12 17 -13 30


2016 2017 2018 2016 2017 2018

86807489 88442294 95151653 106135949 107088763 115741258

83656227 86807489 88442294 101618323 106135949 107088763

38 19 76 44 09 81

This Year

Last Year

Percent Change

ADR

This Year

Last Year

Percent Change

RevPAR

This Year

Last Year

Percent Change

Supply

This Year

Last Year

Percent Change

Demand

This Year

Last Year

Percent Change

Revenue

Apr

26263

25822

17

Apr

22678

20334

115

Apr

55590

55650

-01

Apr

48001

43823

95

Apr

12606711

11315816

114

May

24535

23845

29

May

19407

17833

88

May

57443

57505

-01

May

45438

43007

57

May

11148025

10255069

87

Jun

24617

24477

06

Jun

21106

20058

52

Jun

55590

55650

-01

Jun

47660

45602

45

Jun

11732592

11162159

51

Jul

25352

24355

41

Jul

22001

21387

29

Jul

57443

57505

-01

Jul

49850

50497

-13

Jul

12637847

12298363

28

Aug

20280

19631

33

2017

Aug

14104

14429

-23

2017

Aug

57443

57505

-01

2017

Aug

39949

42266

-55

2017

Aug

8101847

8297389

-24

2017

Sep

19941

20455

-25

Sep

10368

14922

-305

Sep

55590

55650

-01

Sep

28904

40595

-288

Sep

5763741

8303834

-306

Oct

20286

20294

00

Oct

14763

11341

302

Oct

57443

57505

-01

Oct

41804

32135

301

Oct

8480505

6521567

300

Nov

18707

18835

-07

Nov

11944

12055

-09

Nov

55590

55590

00

Nov

35494

35579

-02

Nov

6639946

6701412

-09

Dec

18417

18352

04

Dec

9521

9442

08

Dec

57443

57443

00

Dec

29697

29553

05

Dec

5469154

5423490

08

Jan

18431

17192

72

Jan

10688

9905

79

Jan

57443

57443

00

Jan

33310

33094

07

Jan

6139451

5689685

79

Feb

20462

19043

75

Feb

15551

15052

33

Feb

51884

51884

00

Feb

39432

41012

-39

Feb

8068600

7809819

33

Mar

29634

26737

108

Mar

24004

22548

65

Mar

57443

57443

00

Mar

46529

48443

-40

Mar

13788349

12952027

65

Apr

27403

26263

43

Apr

22165

22678

-23

Apr

55590

55590

00

Apr

44963

48001

-63

Apr

12321406

12606711

-23

May

26230

24535

69

2018

May

20579

19407

60

2018

May

57443

57443

00

2018

May

45069

45438

-08

2018

May

11821433

11148025

60

2018

Jun

26179

24617

63

Jun

21882

21106

37

Jun

55590

55590

00

Jun

46465

47660

-25

Jun

12164009

11732592

37

Jul

26507

25352

46

Jul

22974

22001

44

Jul

57443

57443

00

Jul

49785

49850

-01

Jul

13196708

12637847

44

Aug

21712

20280

71

Aug

16201

14104

149

Aug

57443

57443

00

Aug

42861

39949

73

Aug

9306155

8101847

149

Sep

21741

19941

90

Sep

15013

10368

448

Sep

55590

55590

00

Sep

38387

28904

328

Sep

8345542

5763741

448

Census Props

Census Rooms

Rooms Participants

Census Apr

15

1853

963

May

15

1853

963

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

2017

Sep

15

1853

963

Oct

15

1853

963

Nov

15

1853

963

Dec

15

1853

963

Jan

15

1853

963

Feb

15

1853

963

Mar

15

1853

963

Apr

15

1853

963

May

15

1853

963

2018

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

Sep

15

1853

963



18


19


October 2018








bull Events

Marketing

bull Strategy

bull Advertising

bull ContentSocial

bull Website

bull Collateral

Public Relations

bull Writers

bull Coverage

bull Press Releases

bull Promotions

20



Visitor Services
















Travel Trade Shows


EventsHolidays


Upcoming Events






21

































Zooma Florida







22


Marketing

Strategy








activations




content



Media planning


Conde Nast Traveler



Travel + Leisure



Conversant

New York Times

Toronto Star



Garden amp Gun

Media Trafficking




23


o Sojern

o Conversant

o Toronto Star






Collateral



Content Studio





Blog posts



Social





Website



24





International



event

UK Sales Mission










Event results







Tabberer





bull Jetset


bull Travel Mole


25


















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix


FINANCIALS

9


FOR 2018 13













10


FOR 2018 13


37523552 37523552

51825Q 548320

ADY ADV


92000 0

0 715

37523552 3 7 523552 3 7523552 3Z52J552 37 5 2 355 2 31523552 37523552 37523552



42175 60000

450000 17500

3500 82000 25000 15000

-715 0

350000 0 0 0 0 0

37523552 54677Q P R - MISCl8IR FAR 5000 0






37524552 37524552

546Ql6 54flQ19


164500 165947

0 25000


546121 541ll31


175000 5000

0 0

37524552 37 S21552 37524552 37524552

546141 54 6151 516161 546l6Q


75000 60000 30000 49450

0 0 0 0




REVISED BUDGET

92000 715

41460 60000

800000 17500

3500 82000 25000 15000

5000

4775834

1000

1000

164500 190947

35000 175000

5000 75000 60000 30000 49450

784897

534897 10000

YTD ACTUAL

7273345 71458

2238613 00

56802060 1750000

00 6600000 1673319

719 80 00

321905579

66200

66200

10176095 9813392 1000158 2678819

00 533528

1088325 320019

1693492

27303828

14714565 650000

ENCUMBRANCES

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

1206400 00

Ip glytdbud


1926655 791 42 999

1907387 540 6000000 0

23197940 71 0 00 1000

350000 0 1600000 805

826681 669 1428020 48

500000 0

155677821 674

33800 662

33800 662

6273905 61 9 9281308 514 2499842 286

14821181 153 500000 0

6966472 7 1 4911675 18 1 2679981 10 7 3251508 342

51185872 348

37568735 298 350000 650

11

102320186235glan


p 3 glytdbud

FOR 2018 13

ACCOUNTS 137


ORIGINAL APPROP

TRANFRSADJSTMTS


AVAILABLE BUDGET

PCT USED


37999599 RESERVES

37999599 37999599 ~7999599 37999599

599Q52 599Q5~ 599Q51 599Q55



49729 499999 235558

1505588

12026 686930 356801

-328047

61755 1186929

592359 1177541

00

00

00

00

00

00

00

00

6175500 118692900

59235900 117754100

0

0

0

0

TOTAL RESERVES 2290874 727710 3018584 00 00 301858400 0



12



FY 2010 $3824925 $4127108 $2662768 $3061087 $3872714 $7180869 $7250176 $6771684 $9192997 $11420967 $6161937 $4134125 $69661357

FY 2011 $5117877 $3146563 $2891727 $3057380 $4477079 $8042178 $9089680 $7348455 $9319735 $10455155 $5315503 $4709634 $72970966

FY 2012 $5873108 $4083078 $3224742 $2732955 $4600703 $9471861 $8896159 $7524447 $9654444 $10416601 $6309424 $5300489 $78088012

FY 2013 $5993912 $4252420 $3048178 $3744771 $5098560 $10724414 $10388492 $9925245 $11911552 $12710654 $8908306 $6817183 $93523687

FY2014 $7475837 $6034530 $4166409 $5565369 $6515370 $12374283 $12550221 $12039768 $12963890 $14986010 $9814050 $7623141 $112108878

FY2015 $8825683 $6296108 $5161284 $6116785 $8198689 $13685610 $13547538 $12378353 $14913734 $16387766 $10972556 $9427872 $124124387

FY2016 $9071000 $7228216 $6394566 $6789618 $8508848 $15822132 $13706888 $12461791 $15209784 $17501019 $10522990 $10223465 $133440316

FY2017 $8004857 $7920339 $6228205 $7028403 $9634435 $16040637 $15611677 $13478363 $15698386 $18932545 $10027764 $7354342 $135959952

FY2018 $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14503248 $17129686 $18306670 $12131307 $10292877 $146768636

Change 2534 -146 799 682 101 819 -234 760 912 -331 2098 3996 795

FY2018 Projected $8091750 $8299975 $6524300 $7360150 $10086500 $16817425 $16371525 $14130325 $16439375 $19722325 $10505600 $6088250 $140437500

FY2018 Actual $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14076436 $17129686 $18306670 $12131307 $10292877 $146341824

Change 2400 -597 309 201 -352 319 -687 -038 420 -718 1547 6906 420

YTD

FY2017 $8004857 $15925196 $22153401 $29181804 $38816239 $54856876 $70468553 $83946916 $99645302 $118577847 $128605610 $135959952 $135959952

FY2018 $10033381 $17838033 $24564121 $32071856 $41803543 $59157970 $74404848 $88908096 $106037782 $124344452 $136475759 $146768636 $146768636

Change 2534 1201 1088 990 770 784 559 591 642 486 612 795 795

Bed Tax

FY2017 $319302 $316190 $248545 $280387 $384248 $640664 $623677 $538298 $626262 $751326 $400213 $294173 $5423285

FY2018 Projected $323670 $331999 $260972 $294406 $403460 $672697 $654861 $565213 $657575 $788893 $420224 $243530 $5617500

FY2018 Actual $400468 $311714 $265463 $302977 $388594 $693178 $607274 $562246 $685881 $727653 $606880 $513369 $6065697

237 -61 17 29 -37 30 -73 -05 43 -78 444 1108 80

FY2014 $112108878

FY2015 $124124387

FY2016 $133440316

FY2017 $135705610

FY2018 $146341824

$0

$20000000

$40000000

$60000000

$80000000

$100000000

$120000000

$140000000

$160000000

FY2014 FY2015 FY2016 FY2017 FY2018

$112108878 $124124387

$133440316 $135705610 $146341824

$0

$2000000

$4000000

$6000000

$8000000

$10000000

$12000000

$14000000

$16000000

$18000000

$20000000


FY2014 FY2015 FY2016 FY2017 FY2018

Monthly Trend

14

RESEARCH

15

-



Table Of Contents 1

Multi Segment 2



Help 5





16

-




Florida


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

625 661 11565 11534 7228 7622 -54 03 -52 -31 22 -34


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

743 742 14584 13908 10834 10323 01 49 50 66 16 16

Participation

Properties Rooms


3762 2193 439091 327728

Jacksonville FL


Savannah GA


Daytona Beach FL

Charleston SC

Nassau County FL

St Johns County FL



691 690 10968 10192 7574 7035 00 76 77 82 05 05

658 562 16260 14654 10697 8232 171 110 299 293 -05 165

677 628 11352 11300 7680 7098 77 05 82 126 41 121

584 486 13328 11315 7783 5504 201 178 414 356 -41 151

543 566 10052 9716 5462 5496 -40 35 -06 28 34 -06

588 662 13625 13547 8018 8973 -112 06 -106 -60 52 -65

676 568 19482 17046 13178 9680 191 143 361 361 00 191

594 574 13373 12246 7946 7034 35 92 130 156 23 58

500 528 16236 15524 8111 8195 -54 46 -10 -23 -13 -66

583 590 14328 13730 8359 8106 -12 44 31 48 17 05

747 724 11635 10997 8688 7957 32 58 92 102 09 42

744 723 17683 16738 13158 12106 29 56 87 90 03 32

721 721 11908 11724 8587 8448 01 16 17 37 20 21

656 620 13714 12728 9003 7892 59 77 141 103 -33 24

672 651 12290 12088 8256 7873 31 17 49 100 49 82

751 772 14456 14401 10855 11115 -27 04 -23 25 50 22

748 747 21964 20555 16433 15354 02 69 70 70 00 02

689 671 14392 13643 9909 9149 27 55 83 120 34 61

643 670 18041 17000 11602 11392 -40 61 18 07 -11 -51

646 647 16764 16282 10835 10534 -01 30 29 45 16 15

271 191 27463 22538

98 60 7821 6558

177 137 16026 14005

88 58 6879 4908

180 73 13485 8529

197 142 20962 16663

24 14 2264 1978

81 46 6026 4502

45 33 6085 4496

94 53 10723 7082




17





50 90

40 80

30 70

20 60

10 50 0 40

-10 30

-20 20

-30 10



This Year

Last Year

Percent Change

Occupancy () Apr

863

787

97

May

791

748

58

Jun

857

819

46

Jul

868

878

-12

Aug

695

735

-54

2017

Sep

520

729

-287

Oct

728

559

302

Nov

638

640

-02

Dec

517

514

05

Jan

580

576

07

Feb

760

790

-39

Mar

810

843

-40

Apr

809

863

-63

May

785

791

-08

2018

Jun

836

857

-25

Jul

867

868

-01

Aug

746

695

73

Sep

691

520

328


2016 2017 2018 2016 2017 2018

756 756 765 718 709 730

748 756 756 706 718 709

11 00 12 17 -12 30


2016 2017 2018 2016 2017 2018

22671 23131 24600 21837 22328 23439

22099 22671 23131 21264 21837 22328

26 20 63 27 22 50


2016 2017 2018 2016 2017 2018

17142 17483 18810 15676 15832 17113

16519 17142 17483 15008 15676 15832

38 20 76 44 10 81


2016 2017 2018 2016 2017 2018

506415 505869 505869 677075 676407 676345

506415 506415 505869 677075 677075 676407

00 -01 00 00 -01 00


2016 2017 2018 2016 2017 2018

382900 382351 386801 486035 479618 493796

378558 382900 382351 477891 486035 479618

11 -01 12 17 -13 30


2016 2017 2018 2016 2017 2018

86807489 88442294 95151653 106135949 107088763 115741258

83656227 86807489 88442294 101618323 106135949 107088763

38 19 76 44 09 81

This Year

Last Year

Percent Change

ADR

This Year

Last Year

Percent Change

RevPAR

This Year

Last Year

Percent Change

Supply

This Year

Last Year

Percent Change

Demand

This Year

Last Year

Percent Change

Revenue

Apr

26263

25822

17

Apr

22678

20334

115

Apr

55590

55650

-01

Apr

48001

43823

95

Apr

12606711

11315816

114

May

24535

23845

29

May

19407

17833

88

May

57443

57505

-01

May

45438

43007

57

May

11148025

10255069

87

Jun

24617

24477

06

Jun

21106

20058

52

Jun

55590

55650

-01

Jun

47660

45602

45

Jun

11732592

11162159

51

Jul

25352

24355

41

Jul

22001

21387

29

Jul

57443

57505

-01

Jul

49850

50497

-13

Jul

12637847

12298363

28

Aug

20280

19631

33

2017

Aug

14104

14429

-23

2017

Aug

57443

57505

-01

2017

Aug

39949

42266

-55

2017

Aug

8101847

8297389

-24

2017

Sep

19941

20455

-25

Sep

10368

14922

-305

Sep

55590

55650

-01

Sep

28904

40595

-288

Sep

5763741

8303834

-306

Oct

20286

20294

00

Oct

14763

11341

302

Oct

57443

57505

-01

Oct

41804

32135

301

Oct

8480505

6521567

300

Nov

18707

18835

-07

Nov

11944

12055

-09

Nov

55590

55590

00

Nov

35494

35579

-02

Nov

6639946

6701412

-09

Dec

18417

18352

04

Dec

9521

9442

08

Dec

57443

57443

00

Dec

29697

29553

05

Dec

5469154

5423490

08

Jan

18431

17192

72

Jan

10688

9905

79

Jan

57443

57443

00

Jan

33310

33094

07

Jan

6139451

5689685

79

Feb

20462

19043

75

Feb

15551

15052

33

Feb

51884

51884

00

Feb

39432

41012

-39

Feb

8068600

7809819

33

Mar

29634

26737

108

Mar

24004

22548

65

Mar

57443

57443

00

Mar

46529

48443

-40

Mar

13788349

12952027

65

Apr

27403

26263

43

Apr

22165

22678

-23

Apr

55590

55590

00

Apr

44963

48001

-63

Apr

12321406

12606711

-23

May

26230

24535

69

2018

May

20579

19407

60

2018

May

57443

57443

00

2018

May

45069

45438

-08

2018

May

11821433

11148025

60

2018

Jun

26179

24617

63

Jun

21882

21106

37

Jun

55590

55590

00

Jun

46465

47660

-25

Jun

12164009

11732592

37

Jul

26507

25352

46

Jul

22974

22001

44

Jul

57443

57443

00

Jul

49785

49850

-01

Jul

13196708

12637847

44

Aug

21712

20280

71

Aug

16201

14104

149

Aug

57443

57443

00

Aug

42861

39949

73

Aug

9306155

8101847

149

Sep

21741

19941

90

Sep

15013

10368

448

Sep

55590

55590

00

Sep

38387

28904

328

Sep

8345542

5763741

448

Census Props

Census Rooms

Rooms Participants

Census Apr

15

1853

963

May

15

1853

963

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

2017

Sep

15

1853

963

Oct

15

1853

963

Nov

15

1853

963

Dec

15

1853

963

Jan

15

1853

963

Feb

15

1853

963

Mar

15

1853

963

Apr

15

1853

963

May

15

1853

963

2018

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

Sep

15

1853

963



18


19


October 2018








bull Events

Marketing

bull Strategy

bull Advertising

bull ContentSocial

bull Website

bull Collateral

Public Relations

bull Writers

bull Coverage

bull Press Releases

bull Promotions

20



Visitor Services
















Travel Trade Shows


EventsHolidays


Upcoming Events






21

































Zooma Florida







22


Marketing

Strategy








activations




content



Media planning


Conde Nast Traveler



Travel + Leisure



Conversant

New York Times

Toronto Star



Garden amp Gun

Media Trafficking




23


o Sojern

o Conversant

o Toronto Star






Collateral



Content Studio





Blog posts



Social





Website



24





International



event

UK Sales Mission










Event results







Tabberer





bull Jetset


bull Travel Mole


25


















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix



FOR 2018 13













10


FOR 2018 13


37523552 37523552

51825Q 548320

ADY ADV


92000 0

0 715

37523552 3 7 523552 3 7523552 3Z52J552 37 5 2 355 2 31523552 37523552 37523552



42175 60000

450000 17500

3500 82000 25000 15000

-715 0

350000 0 0 0 0 0

37523552 54677Q P R - MISCl8IR FAR 5000 0






37524552 37524552

546Ql6 54flQ19


164500 165947

0 25000


546121 541ll31


175000 5000

0 0

37524552 37 S21552 37524552 37524552

546141 54 6151 516161 546l6Q


75000 60000 30000 49450

0 0 0 0




REVISED BUDGET

92000 715

41460 60000

800000 17500

3500 82000 25000 15000

5000

4775834

1000

1000

164500 190947

35000 175000

5000 75000 60000 30000 49450

784897

534897 10000

YTD ACTUAL

7273345 71458

2238613 00

56802060 1750000

00 6600000 1673319

719 80 00

321905579

66200

66200

10176095 9813392 1000158 2678819

00 533528

1088325 320019

1693492

27303828

14714565 650000

ENCUMBRANCES

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

1206400 00

Ip glytdbud


1926655 791 42 999

1907387 540 6000000 0

23197940 71 0 00 1000

350000 0 1600000 805

826681 669 1428020 48

500000 0

155677821 674

33800 662

33800 662

6273905 61 9 9281308 514 2499842 286

14821181 153 500000 0

6966472 7 1 4911675 18 1 2679981 10 7 3251508 342

51185872 348

37568735 298 350000 650

11

102320186235glan


p 3 glytdbud

FOR 2018 13

ACCOUNTS 137


ORIGINAL APPROP

TRANFRSADJSTMTS


AVAILABLE BUDGET

PCT USED


37999599 RESERVES

37999599 37999599 ~7999599 37999599

599Q52 599Q5~ 599Q51 599Q55



49729 499999 235558

1505588

12026 686930 356801

-328047

61755 1186929

592359 1177541

00

00

00

00

00

00

00

00

6175500 118692900

59235900 117754100

0

0

0

0

TOTAL RESERVES 2290874 727710 3018584 00 00 301858400 0



12



FY 2010 $3824925 $4127108 $2662768 $3061087 $3872714 $7180869 $7250176 $6771684 $9192997 $11420967 $6161937 $4134125 $69661357

FY 2011 $5117877 $3146563 $2891727 $3057380 $4477079 $8042178 $9089680 $7348455 $9319735 $10455155 $5315503 $4709634 $72970966

FY 2012 $5873108 $4083078 $3224742 $2732955 $4600703 $9471861 $8896159 $7524447 $9654444 $10416601 $6309424 $5300489 $78088012

FY 2013 $5993912 $4252420 $3048178 $3744771 $5098560 $10724414 $10388492 $9925245 $11911552 $12710654 $8908306 $6817183 $93523687

FY2014 $7475837 $6034530 $4166409 $5565369 $6515370 $12374283 $12550221 $12039768 $12963890 $14986010 $9814050 $7623141 $112108878

FY2015 $8825683 $6296108 $5161284 $6116785 $8198689 $13685610 $13547538 $12378353 $14913734 $16387766 $10972556 $9427872 $124124387

FY2016 $9071000 $7228216 $6394566 $6789618 $8508848 $15822132 $13706888 $12461791 $15209784 $17501019 $10522990 $10223465 $133440316

FY2017 $8004857 $7920339 $6228205 $7028403 $9634435 $16040637 $15611677 $13478363 $15698386 $18932545 $10027764 $7354342 $135959952

FY2018 $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14503248 $17129686 $18306670 $12131307 $10292877 $146768636

Change 2534 -146 799 682 101 819 -234 760 912 -331 2098 3996 795

FY2018 Projected $8091750 $8299975 $6524300 $7360150 $10086500 $16817425 $16371525 $14130325 $16439375 $19722325 $10505600 $6088250 $140437500

FY2018 Actual $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14076436 $17129686 $18306670 $12131307 $10292877 $146341824

Change 2400 -597 309 201 -352 319 -687 -038 420 -718 1547 6906 420

YTD

FY2017 $8004857 $15925196 $22153401 $29181804 $38816239 $54856876 $70468553 $83946916 $99645302 $118577847 $128605610 $135959952 $135959952

FY2018 $10033381 $17838033 $24564121 $32071856 $41803543 $59157970 $74404848 $88908096 $106037782 $124344452 $136475759 $146768636 $146768636

Change 2534 1201 1088 990 770 784 559 591 642 486 612 795 795

Bed Tax

FY2017 $319302 $316190 $248545 $280387 $384248 $640664 $623677 $538298 $626262 $751326 $400213 $294173 $5423285

FY2018 Projected $323670 $331999 $260972 $294406 $403460 $672697 $654861 $565213 $657575 $788893 $420224 $243530 $5617500

FY2018 Actual $400468 $311714 $265463 $302977 $388594 $693178 $607274 $562246 $685881 $727653 $606880 $513369 $6065697

237 -61 17 29 -37 30 -73 -05 43 -78 444 1108 80

FY2014 $112108878

FY2015 $124124387

FY2016 $133440316

FY2017 $135705610

FY2018 $146341824

$0

$20000000

$40000000

$60000000

$80000000

$100000000

$120000000

$140000000

$160000000

FY2014 FY2015 FY2016 FY2017 FY2018

$112108878 $124124387

$133440316 $135705610 $146341824

$0

$2000000

$4000000

$6000000

$8000000

$10000000

$12000000

$14000000

$16000000

$18000000

$20000000


FY2014 FY2015 FY2016 FY2017 FY2018

Monthly Trend

14

RESEARCH

15

-



Table Of Contents 1

Multi Segment 2



Help 5





16

-




Florida


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

625 661 11565 11534 7228 7622 -54 03 -52 -31 22 -34


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

743 742 14584 13908 10834 10323 01 49 50 66 16 16

Participation

Properties Rooms


3762 2193 439091 327728

Jacksonville FL


Savannah GA


Daytona Beach FL

Charleston SC

Nassau County FL

St Johns County FL



691 690 10968 10192 7574 7035 00 76 77 82 05 05

658 562 16260 14654 10697 8232 171 110 299 293 -05 165

677 628 11352 11300 7680 7098 77 05 82 126 41 121

584 486 13328 11315 7783 5504 201 178 414 356 -41 151

543 566 10052 9716 5462 5496 -40 35 -06 28 34 -06

588 662 13625 13547 8018 8973 -112 06 -106 -60 52 -65

676 568 19482 17046 13178 9680 191 143 361 361 00 191

594 574 13373 12246 7946 7034 35 92 130 156 23 58

500 528 16236 15524 8111 8195 -54 46 -10 -23 -13 -66

583 590 14328 13730 8359 8106 -12 44 31 48 17 05

747 724 11635 10997 8688 7957 32 58 92 102 09 42

744 723 17683 16738 13158 12106 29 56 87 90 03 32

721 721 11908 11724 8587 8448 01 16 17 37 20 21

656 620 13714 12728 9003 7892 59 77 141 103 -33 24

672 651 12290 12088 8256 7873 31 17 49 100 49 82

751 772 14456 14401 10855 11115 -27 04 -23 25 50 22

748 747 21964 20555 16433 15354 02 69 70 70 00 02

689 671 14392 13643 9909 9149 27 55 83 120 34 61

643 670 18041 17000 11602 11392 -40 61 18 07 -11 -51

646 647 16764 16282 10835 10534 -01 30 29 45 16 15

271 191 27463 22538

98 60 7821 6558

177 137 16026 14005

88 58 6879 4908

180 73 13485 8529

197 142 20962 16663

24 14 2264 1978

81 46 6026 4502

45 33 6085 4496

94 53 10723 7082




17





50 90

40 80

30 70

20 60

10 50 0 40

-10 30

-20 20

-30 10



This Year

Last Year

Percent Change

Occupancy () Apr

863

787

97

May

791

748

58

Jun

857

819

46

Jul

868

878

-12

Aug

695

735

-54

2017

Sep

520

729

-287

Oct

728

559

302

Nov

638

640

-02

Dec

517

514

05

Jan

580

576

07

Feb

760

790

-39

Mar

810

843

-40

Apr

809

863

-63

May

785

791

-08

2018

Jun

836

857

-25

Jul

867

868

-01

Aug

746

695

73

Sep

691

520

328


2016 2017 2018 2016 2017 2018

756 756 765 718 709 730

748 756 756 706 718 709

11 00 12 17 -12 30


2016 2017 2018 2016 2017 2018

22671 23131 24600 21837 22328 23439

22099 22671 23131 21264 21837 22328

26 20 63 27 22 50


2016 2017 2018 2016 2017 2018

17142 17483 18810 15676 15832 17113

16519 17142 17483 15008 15676 15832

38 20 76 44 10 81


2016 2017 2018 2016 2017 2018

506415 505869 505869 677075 676407 676345

506415 506415 505869 677075 677075 676407

00 -01 00 00 -01 00


2016 2017 2018 2016 2017 2018

382900 382351 386801 486035 479618 493796

378558 382900 382351 477891 486035 479618

11 -01 12 17 -13 30


2016 2017 2018 2016 2017 2018

86807489 88442294 95151653 106135949 107088763 115741258

83656227 86807489 88442294 101618323 106135949 107088763

38 19 76 44 09 81

This Year

Last Year

Percent Change

ADR

This Year

Last Year

Percent Change

RevPAR

This Year

Last Year

Percent Change

Supply

This Year

Last Year

Percent Change

Demand

This Year

Last Year

Percent Change

Revenue

Apr

26263

25822

17

Apr

22678

20334

115

Apr

55590

55650

-01

Apr

48001

43823

95

Apr

12606711

11315816

114

May

24535

23845

29

May

19407

17833

88

May

57443

57505

-01

May

45438

43007

57

May

11148025

10255069

87

Jun

24617

24477

06

Jun

21106

20058

52

Jun

55590

55650

-01

Jun

47660

45602

45

Jun

11732592

11162159

51

Jul

25352

24355

41

Jul

22001

21387

29

Jul

57443

57505

-01

Jul

49850

50497

-13

Jul

12637847

12298363

28

Aug

20280

19631

33

2017

Aug

14104

14429

-23

2017

Aug

57443

57505

-01

2017

Aug

39949

42266

-55

2017

Aug

8101847

8297389

-24

2017

Sep

19941

20455

-25

Sep

10368

14922

-305

Sep

55590

55650

-01

Sep

28904

40595

-288

Sep

5763741

8303834

-306

Oct

20286

20294

00

Oct

14763

11341

302

Oct

57443

57505

-01

Oct

41804

32135

301

Oct

8480505

6521567

300

Nov

18707

18835

-07

Nov

11944

12055

-09

Nov

55590

55590

00

Nov

35494

35579

-02

Nov

6639946

6701412

-09

Dec

18417

18352

04

Dec

9521

9442

08

Dec

57443

57443

00

Dec

29697

29553

05

Dec

5469154

5423490

08

Jan

18431

17192

72

Jan

10688

9905

79

Jan

57443

57443

00

Jan

33310

33094

07

Jan

6139451

5689685

79

Feb

20462

19043

75

Feb

15551

15052

33

Feb

51884

51884

00

Feb

39432

41012

-39

Feb

8068600

7809819

33

Mar

29634

26737

108

Mar

24004

22548

65

Mar

57443

57443

00

Mar

46529

48443

-40

Mar

13788349

12952027

65

Apr

27403

26263

43

Apr

22165

22678

-23

Apr

55590

55590

00

Apr

44963

48001

-63

Apr

12321406

12606711

-23

May

26230

24535

69

2018

May

20579

19407

60

2018

May

57443

57443

00

2018

May

45069

45438

-08

2018

May

11821433

11148025

60

2018

Jun

26179

24617

63

Jun

21882

21106

37

Jun

55590

55590

00

Jun

46465

47660

-25

Jun

12164009

11732592

37

Jul

26507

25352

46

Jul

22974

22001

44

Jul

57443

57443

00

Jul

49785

49850

-01

Jul

13196708

12637847

44

Aug

21712

20280

71

Aug

16201

14104

149

Aug

57443

57443

00

Aug

42861

39949

73

Aug

9306155

8101847

149

Sep

21741

19941

90

Sep

15013

10368

448

Sep

55590

55590

00

Sep

38387

28904

328

Sep

8345542

5763741

448

Census Props

Census Rooms

Rooms Participants

Census Apr

15

1853

963

May

15

1853

963

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

2017

Sep

15

1853

963

Oct

15

1853

963

Nov

15

1853

963

Dec

15

1853

963

Jan

15

1853

963

Feb

15

1853

963

Mar

15

1853

963

Apr

15

1853

963

May

15

1853

963

2018

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

Sep

15

1853

963



18


19


October 2018








bull Events

Marketing

bull Strategy

bull Advertising

bull ContentSocial

bull Website

bull Collateral

Public Relations

bull Writers

bull Coverage

bull Press Releases

bull Promotions

20



Visitor Services
















Travel Trade Shows


EventsHolidays


Upcoming Events






21

































Zooma Florida







22


Marketing

Strategy








activations




content



Media planning


Conde Nast Traveler



Travel + Leisure



Conversant

New York Times

Toronto Star



Garden amp Gun

Media Trafficking




23


o Sojern

o Conversant

o Toronto Star






Collateral



Content Studio





Blog posts



Social





Website



24





International



event

UK Sales Mission










Event results







Tabberer





bull Jetset


bull Travel Mole


25


















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix



FOR 2018 13


37523552 37523552

51825Q 548320

ADY ADV


92000 0

0 715

37523552 3 7 523552 3 7523552 3Z52J552 37 5 2 355 2 31523552 37523552 37523552



42175 60000

450000 17500

3500 82000 25000 15000

-715 0

350000 0 0 0 0 0

37523552 54677Q P R - MISCl8IR FAR 5000 0






37524552 37524552

546Ql6 54flQ19


164500 165947

0 25000


546121 541ll31


175000 5000

0 0

37524552 37 S21552 37524552 37524552

546141 54 6151 516161 546l6Q


75000 60000 30000 49450

0 0 0 0




REVISED BUDGET

92000 715

41460 60000

800000 17500

3500 82000 25000 15000

5000

4775834

1000

1000

164500 190947

35000 175000

5000 75000 60000 30000 49450

784897

534897 10000

YTD ACTUAL

7273345 71458

2238613 00

56802060 1750000

00 6600000 1673319

719 80 00

321905579

66200

66200

10176095 9813392 1000158 2678819

00 533528

1088325 320019

1693492

27303828

14714565 650000

ENCUMBRANCES

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

00

1206400 00

Ip glytdbud


1926655 791 42 999

1907387 540 6000000 0

23197940 71 0 00 1000

350000 0 1600000 805

826681 669 1428020 48

500000 0

155677821 674

33800 662

33800 662

6273905 61 9 9281308 514 2499842 286

14821181 153 500000 0

6966472 7 1 4911675 18 1 2679981 10 7 3251508 342

51185872 348

37568735 298 350000 650

11

102320186235glan


p 3 glytdbud

FOR 2018 13

ACCOUNTS 137


ORIGINAL APPROP

TRANFRSADJSTMTS


AVAILABLE BUDGET

PCT USED


37999599 RESERVES

37999599 37999599 ~7999599 37999599

599Q52 599Q5~ 599Q51 599Q55



49729 499999 235558

1505588

12026 686930 356801

-328047

61755 1186929

592359 1177541

00

00

00

00

00

00

00

00

6175500 118692900

59235900 117754100

0

0

0

0

TOTAL RESERVES 2290874 727710 3018584 00 00 301858400 0



12



FY 2010 $3824925 $4127108 $2662768 $3061087 $3872714 $7180869 $7250176 $6771684 $9192997 $11420967 $6161937 $4134125 $69661357

FY 2011 $5117877 $3146563 $2891727 $3057380 $4477079 $8042178 $9089680 $7348455 $9319735 $10455155 $5315503 $4709634 $72970966

FY 2012 $5873108 $4083078 $3224742 $2732955 $4600703 $9471861 $8896159 $7524447 $9654444 $10416601 $6309424 $5300489 $78088012

FY 2013 $5993912 $4252420 $3048178 $3744771 $5098560 $10724414 $10388492 $9925245 $11911552 $12710654 $8908306 $6817183 $93523687

FY2014 $7475837 $6034530 $4166409 $5565369 $6515370 $12374283 $12550221 $12039768 $12963890 $14986010 $9814050 $7623141 $112108878

FY2015 $8825683 $6296108 $5161284 $6116785 $8198689 $13685610 $13547538 $12378353 $14913734 $16387766 $10972556 $9427872 $124124387

FY2016 $9071000 $7228216 $6394566 $6789618 $8508848 $15822132 $13706888 $12461791 $15209784 $17501019 $10522990 $10223465 $133440316

FY2017 $8004857 $7920339 $6228205 $7028403 $9634435 $16040637 $15611677 $13478363 $15698386 $18932545 $10027764 $7354342 $135959952

FY2018 $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14503248 $17129686 $18306670 $12131307 $10292877 $146768636

Change 2534 -146 799 682 101 819 -234 760 912 -331 2098 3996 795

FY2018 Projected $8091750 $8299975 $6524300 $7360150 $10086500 $16817425 $16371525 $14130325 $16439375 $19722325 $10505600 $6088250 $140437500

FY2018 Actual $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14076436 $17129686 $18306670 $12131307 $10292877 $146341824

Change 2400 -597 309 201 -352 319 -687 -038 420 -718 1547 6906 420

YTD

FY2017 $8004857 $15925196 $22153401 $29181804 $38816239 $54856876 $70468553 $83946916 $99645302 $118577847 $128605610 $135959952 $135959952

FY2018 $10033381 $17838033 $24564121 $32071856 $41803543 $59157970 $74404848 $88908096 $106037782 $124344452 $136475759 $146768636 $146768636

Change 2534 1201 1088 990 770 784 559 591 642 486 612 795 795

Bed Tax

FY2017 $319302 $316190 $248545 $280387 $384248 $640664 $623677 $538298 $626262 $751326 $400213 $294173 $5423285

FY2018 Projected $323670 $331999 $260972 $294406 $403460 $672697 $654861 $565213 $657575 $788893 $420224 $243530 $5617500

FY2018 Actual $400468 $311714 $265463 $302977 $388594 $693178 $607274 $562246 $685881 $727653 $606880 $513369 $6065697

237 -61 17 29 -37 30 -73 -05 43 -78 444 1108 80

FY2014 $112108878

FY2015 $124124387

FY2016 $133440316

FY2017 $135705610

FY2018 $146341824

$0

$20000000

$40000000

$60000000

$80000000

$100000000

$120000000

$140000000

$160000000

FY2014 FY2015 FY2016 FY2017 FY2018

$112108878 $124124387

$133440316 $135705610 $146341824

$0

$2000000

$4000000

$6000000

$8000000

$10000000

$12000000

$14000000

$16000000

$18000000

$20000000


FY2014 FY2015 FY2016 FY2017 FY2018

Monthly Trend

14

RESEARCH

15

-



Table Of Contents 1

Multi Segment 2



Help 5





16

-




Florida


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

625 661 11565 11534 7228 7622 -54 03 -52 -31 22 -34


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

743 742 14584 13908 10834 10323 01 49 50 66 16 16

Participation

Properties Rooms


3762 2193 439091 327728

Jacksonville FL


Savannah GA


Daytona Beach FL

Charleston SC

Nassau County FL

St Johns County FL



691 690 10968 10192 7574 7035 00 76 77 82 05 05

658 562 16260 14654 10697 8232 171 110 299 293 -05 165

677 628 11352 11300 7680 7098 77 05 82 126 41 121

584 486 13328 11315 7783 5504 201 178 414 356 -41 151

543 566 10052 9716 5462 5496 -40 35 -06 28 34 -06

588 662 13625 13547 8018 8973 -112 06 -106 -60 52 -65

676 568 19482 17046 13178 9680 191 143 361 361 00 191

594 574 13373 12246 7946 7034 35 92 130 156 23 58

500 528 16236 15524 8111 8195 -54 46 -10 -23 -13 -66

583 590 14328 13730 8359 8106 -12 44 31 48 17 05

747 724 11635 10997 8688 7957 32 58 92 102 09 42

744 723 17683 16738 13158 12106 29 56 87 90 03 32

721 721 11908 11724 8587 8448 01 16 17 37 20 21

656 620 13714 12728 9003 7892 59 77 141 103 -33 24

672 651 12290 12088 8256 7873 31 17 49 100 49 82

751 772 14456 14401 10855 11115 -27 04 -23 25 50 22

748 747 21964 20555 16433 15354 02 69 70 70 00 02

689 671 14392 13643 9909 9149 27 55 83 120 34 61

643 670 18041 17000 11602 11392 -40 61 18 07 -11 -51

646 647 16764 16282 10835 10534 -01 30 29 45 16 15

271 191 27463 22538

98 60 7821 6558

177 137 16026 14005

88 58 6879 4908

180 73 13485 8529

197 142 20962 16663

24 14 2264 1978

81 46 6026 4502

45 33 6085 4496

94 53 10723 7082




17





50 90

40 80

30 70

20 60

10 50 0 40

-10 30

-20 20

-30 10



This Year

Last Year

Percent Change

Occupancy () Apr

863

787

97

May

791

748

58

Jun

857

819

46

Jul

868

878

-12

Aug

695

735

-54

2017

Sep

520

729

-287

Oct

728

559

302

Nov

638

640

-02

Dec

517

514

05

Jan

580

576

07

Feb

760

790

-39

Mar

810

843

-40

Apr

809

863

-63

May

785

791

-08

2018

Jun

836

857

-25

Jul

867

868

-01

Aug

746

695

73

Sep

691

520

328


2016 2017 2018 2016 2017 2018

756 756 765 718 709 730

748 756 756 706 718 709

11 00 12 17 -12 30


2016 2017 2018 2016 2017 2018

22671 23131 24600 21837 22328 23439

22099 22671 23131 21264 21837 22328

26 20 63 27 22 50


2016 2017 2018 2016 2017 2018

17142 17483 18810 15676 15832 17113

16519 17142 17483 15008 15676 15832

38 20 76 44 10 81


2016 2017 2018 2016 2017 2018

506415 505869 505869 677075 676407 676345

506415 506415 505869 677075 677075 676407

00 -01 00 00 -01 00


2016 2017 2018 2016 2017 2018

382900 382351 386801 486035 479618 493796

378558 382900 382351 477891 486035 479618

11 -01 12 17 -13 30


2016 2017 2018 2016 2017 2018

86807489 88442294 95151653 106135949 107088763 115741258

83656227 86807489 88442294 101618323 106135949 107088763

38 19 76 44 09 81

This Year

Last Year

Percent Change

ADR

This Year

Last Year

Percent Change

RevPAR

This Year

Last Year

Percent Change

Supply

This Year

Last Year

Percent Change

Demand

This Year

Last Year

Percent Change

Revenue

Apr

26263

25822

17

Apr

22678

20334

115

Apr

55590

55650

-01

Apr

48001

43823

95

Apr

12606711

11315816

114

May

24535

23845

29

May

19407

17833

88

May

57443

57505

-01

May

45438

43007

57

May

11148025

10255069

87

Jun

24617

24477

06

Jun

21106

20058

52

Jun

55590

55650

-01

Jun

47660

45602

45

Jun

11732592

11162159

51

Jul

25352

24355

41

Jul

22001

21387

29

Jul

57443

57505

-01

Jul

49850

50497

-13

Jul

12637847

12298363

28

Aug

20280

19631

33

2017

Aug

14104

14429

-23

2017

Aug

57443

57505

-01

2017

Aug

39949

42266

-55

2017

Aug

8101847

8297389

-24

2017

Sep

19941

20455

-25

Sep

10368

14922

-305

Sep

55590

55650

-01

Sep

28904

40595

-288

Sep

5763741

8303834

-306

Oct

20286

20294

00

Oct

14763

11341

302

Oct

57443

57505

-01

Oct

41804

32135

301

Oct

8480505

6521567

300

Nov

18707

18835

-07

Nov

11944

12055

-09

Nov

55590

55590

00

Nov

35494

35579

-02

Nov

6639946

6701412

-09

Dec

18417

18352

04

Dec

9521

9442

08

Dec

57443

57443

00

Dec

29697

29553

05

Dec

5469154

5423490

08

Jan

18431

17192

72

Jan

10688

9905

79

Jan

57443

57443

00

Jan

33310

33094

07

Jan

6139451

5689685

79

Feb

20462

19043

75

Feb

15551

15052

33

Feb

51884

51884

00

Feb

39432

41012

-39

Feb

8068600

7809819

33

Mar

29634

26737

108

Mar

24004

22548

65

Mar

57443

57443

00

Mar

46529

48443

-40

Mar

13788349

12952027

65

Apr

27403

26263

43

Apr

22165

22678

-23

Apr

55590

55590

00

Apr

44963

48001

-63

Apr

12321406

12606711

-23

May

26230

24535

69

2018

May

20579

19407

60

2018

May

57443

57443

00

2018

May

45069

45438

-08

2018

May

11821433

11148025

60

2018

Jun

26179

24617

63

Jun

21882

21106

37

Jun

55590

55590

00

Jun

46465

47660

-25

Jun

12164009

11732592

37

Jul

26507

25352

46

Jul

22974

22001

44

Jul

57443

57443

00

Jul

49785

49850

-01

Jul

13196708

12637847

44

Aug

21712

20280

71

Aug

16201

14104

149

Aug

57443

57443

00

Aug

42861

39949

73

Aug

9306155

8101847

149

Sep

21741

19941

90

Sep

15013

10368

448

Sep

55590

55590

00

Sep

38387

28904

328

Sep

8345542

5763741

448

Census Props

Census Rooms

Rooms Participants

Census Apr

15

1853

963

May

15

1853

963

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

2017

Sep

15

1853

963

Oct

15

1853

963

Nov

15

1853

963

Dec

15

1853

963

Jan

15

1853

963

Feb

15

1853

963

Mar

15

1853

963

Apr

15

1853

963

May

15

1853

963

2018

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

Sep

15

1853

963



18


19


October 2018








bull Events

Marketing

bull Strategy

bull Advertising

bull ContentSocial

bull Website

bull Collateral

Public Relations

bull Writers

bull Coverage

bull Press Releases

bull Promotions

20



Visitor Services
















Travel Trade Shows


EventsHolidays


Upcoming Events






21

































Zooma Florida







22


Marketing

Strategy








activations




content



Media planning


Conde Nast Traveler



Travel + Leisure



Conversant

New York Times

Toronto Star



Garden amp Gun

Media Trafficking




23


o Sojern

o Conversant

o Toronto Star






Collateral



Content Studio





Blog posts



Social





Website



24





International



event

UK Sales Mission










Event results







Tabberer





bull Jetset


bull Travel Mole


25


















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix


102320186235glan


p 3 glytdbud

FOR 2018 13

ACCOUNTS 137


ORIGINAL APPROP

TRANFRSADJSTMTS


AVAILABLE BUDGET

PCT USED


37999599 RESERVES

37999599 37999599 ~7999599 37999599

599Q52 599Q5~ 599Q51 599Q55



49729 499999 235558

1505588

12026 686930 356801

-328047

61755 1186929

592359 1177541

00

00

00

00

00

00

00

00

6175500 118692900

59235900 117754100

0

0

0

0

TOTAL RESERVES 2290874 727710 3018584 00 00 301858400 0



12



FY 2010 $3824925 $4127108 $2662768 $3061087 $3872714 $7180869 $7250176 $6771684 $9192997 $11420967 $6161937 $4134125 $69661357

FY 2011 $5117877 $3146563 $2891727 $3057380 $4477079 $8042178 $9089680 $7348455 $9319735 $10455155 $5315503 $4709634 $72970966

FY 2012 $5873108 $4083078 $3224742 $2732955 $4600703 $9471861 $8896159 $7524447 $9654444 $10416601 $6309424 $5300489 $78088012

FY 2013 $5993912 $4252420 $3048178 $3744771 $5098560 $10724414 $10388492 $9925245 $11911552 $12710654 $8908306 $6817183 $93523687

FY2014 $7475837 $6034530 $4166409 $5565369 $6515370 $12374283 $12550221 $12039768 $12963890 $14986010 $9814050 $7623141 $112108878

FY2015 $8825683 $6296108 $5161284 $6116785 $8198689 $13685610 $13547538 $12378353 $14913734 $16387766 $10972556 $9427872 $124124387

FY2016 $9071000 $7228216 $6394566 $6789618 $8508848 $15822132 $13706888 $12461791 $15209784 $17501019 $10522990 $10223465 $133440316

FY2017 $8004857 $7920339 $6228205 $7028403 $9634435 $16040637 $15611677 $13478363 $15698386 $18932545 $10027764 $7354342 $135959952

FY2018 $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14503248 $17129686 $18306670 $12131307 $10292877 $146768636

Change 2534 -146 799 682 101 819 -234 760 912 -331 2098 3996 795

FY2018 Projected $8091750 $8299975 $6524300 $7360150 $10086500 $16817425 $16371525 $14130325 $16439375 $19722325 $10505600 $6088250 $140437500

FY2018 Actual $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14076436 $17129686 $18306670 $12131307 $10292877 $146341824

Change 2400 -597 309 201 -352 319 -687 -038 420 -718 1547 6906 420

YTD

FY2017 $8004857 $15925196 $22153401 $29181804 $38816239 $54856876 $70468553 $83946916 $99645302 $118577847 $128605610 $135959952 $135959952

FY2018 $10033381 $17838033 $24564121 $32071856 $41803543 $59157970 $74404848 $88908096 $106037782 $124344452 $136475759 $146768636 $146768636

Change 2534 1201 1088 990 770 784 559 591 642 486 612 795 795

Bed Tax

FY2017 $319302 $316190 $248545 $280387 $384248 $640664 $623677 $538298 $626262 $751326 $400213 $294173 $5423285

FY2018 Projected $323670 $331999 $260972 $294406 $403460 $672697 $654861 $565213 $657575 $788893 $420224 $243530 $5617500

FY2018 Actual $400468 $311714 $265463 $302977 $388594 $693178 $607274 $562246 $685881 $727653 $606880 $513369 $6065697

237 -61 17 29 -37 30 -73 -05 43 -78 444 1108 80

FY2014 $112108878

FY2015 $124124387

FY2016 $133440316

FY2017 $135705610

FY2018 $146341824

$0

$20000000

$40000000

$60000000

$80000000

$100000000

$120000000

$140000000

$160000000

FY2014 FY2015 FY2016 FY2017 FY2018

$112108878 $124124387

$133440316 $135705610 $146341824

$0

$2000000

$4000000

$6000000

$8000000

$10000000

$12000000

$14000000

$16000000

$18000000

$20000000


FY2014 FY2015 FY2016 FY2017 FY2018

Monthly Trend

14

RESEARCH

15

-



Table Of Contents 1

Multi Segment 2



Help 5





16

-




Florida


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

625 661 11565 11534 7228 7622 -54 03 -52 -31 22 -34


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

743 742 14584 13908 10834 10323 01 49 50 66 16 16

Participation

Properties Rooms


3762 2193 439091 327728

Jacksonville FL


Savannah GA


Daytona Beach FL

Charleston SC

Nassau County FL

St Johns County FL



691 690 10968 10192 7574 7035 00 76 77 82 05 05

658 562 16260 14654 10697 8232 171 110 299 293 -05 165

677 628 11352 11300 7680 7098 77 05 82 126 41 121

584 486 13328 11315 7783 5504 201 178 414 356 -41 151

543 566 10052 9716 5462 5496 -40 35 -06 28 34 -06

588 662 13625 13547 8018 8973 -112 06 -106 -60 52 -65

676 568 19482 17046 13178 9680 191 143 361 361 00 191

594 574 13373 12246 7946 7034 35 92 130 156 23 58

500 528 16236 15524 8111 8195 -54 46 -10 -23 -13 -66

583 590 14328 13730 8359 8106 -12 44 31 48 17 05

747 724 11635 10997 8688 7957 32 58 92 102 09 42

744 723 17683 16738 13158 12106 29 56 87 90 03 32

721 721 11908 11724 8587 8448 01 16 17 37 20 21

656 620 13714 12728 9003 7892 59 77 141 103 -33 24

672 651 12290 12088 8256 7873 31 17 49 100 49 82

751 772 14456 14401 10855 11115 -27 04 -23 25 50 22

748 747 21964 20555 16433 15354 02 69 70 70 00 02

689 671 14392 13643 9909 9149 27 55 83 120 34 61

643 670 18041 17000 11602 11392 -40 61 18 07 -11 -51

646 647 16764 16282 10835 10534 -01 30 29 45 16 15

271 191 27463 22538

98 60 7821 6558

177 137 16026 14005

88 58 6879 4908

180 73 13485 8529

197 142 20962 16663

24 14 2264 1978

81 46 6026 4502

45 33 6085 4496

94 53 10723 7082




17





50 90

40 80

30 70

20 60

10 50 0 40

-10 30

-20 20

-30 10



This Year

Last Year

Percent Change

Occupancy () Apr

863

787

97

May

791

748

58

Jun

857

819

46

Jul

868

878

-12

Aug

695

735

-54

2017

Sep

520

729

-287

Oct

728

559

302

Nov

638

640

-02

Dec

517

514

05

Jan

580

576

07

Feb

760

790

-39

Mar

810

843

-40

Apr

809

863

-63

May

785

791

-08

2018

Jun

836

857

-25

Jul

867

868

-01

Aug

746

695

73

Sep

691

520

328


2016 2017 2018 2016 2017 2018

756 756 765 718 709 730

748 756 756 706 718 709

11 00 12 17 -12 30


2016 2017 2018 2016 2017 2018

22671 23131 24600 21837 22328 23439

22099 22671 23131 21264 21837 22328

26 20 63 27 22 50


2016 2017 2018 2016 2017 2018

17142 17483 18810 15676 15832 17113

16519 17142 17483 15008 15676 15832

38 20 76 44 10 81


2016 2017 2018 2016 2017 2018

506415 505869 505869 677075 676407 676345

506415 506415 505869 677075 677075 676407

00 -01 00 00 -01 00


2016 2017 2018 2016 2017 2018

382900 382351 386801 486035 479618 493796

378558 382900 382351 477891 486035 479618

11 -01 12 17 -13 30


2016 2017 2018 2016 2017 2018

86807489 88442294 95151653 106135949 107088763 115741258

83656227 86807489 88442294 101618323 106135949 107088763

38 19 76 44 09 81

This Year

Last Year

Percent Change

ADR

This Year

Last Year

Percent Change

RevPAR

This Year

Last Year

Percent Change

Supply

This Year

Last Year

Percent Change

Demand

This Year

Last Year

Percent Change

Revenue

Apr

26263

25822

17

Apr

22678

20334

115

Apr

55590

55650

-01

Apr

48001

43823

95

Apr

12606711

11315816

114

May

24535

23845

29

May

19407

17833

88

May

57443

57505

-01

May

45438

43007

57

May

11148025

10255069

87

Jun

24617

24477

06

Jun

21106

20058

52

Jun

55590

55650

-01

Jun

47660

45602

45

Jun

11732592

11162159

51

Jul

25352

24355

41

Jul

22001

21387

29

Jul

57443

57505

-01

Jul

49850

50497

-13

Jul

12637847

12298363

28

Aug

20280

19631

33

2017

Aug

14104

14429

-23

2017

Aug

57443

57505

-01

2017

Aug

39949

42266

-55

2017

Aug

8101847

8297389

-24

2017

Sep

19941

20455

-25

Sep

10368

14922

-305

Sep

55590

55650

-01

Sep

28904

40595

-288

Sep

5763741

8303834

-306

Oct

20286

20294

00

Oct

14763

11341

302

Oct

57443

57505

-01

Oct

41804

32135

301

Oct

8480505

6521567

300

Nov

18707

18835

-07

Nov

11944

12055

-09

Nov

55590

55590

00

Nov

35494

35579

-02

Nov

6639946

6701412

-09

Dec

18417

18352

04

Dec

9521

9442

08

Dec

57443

57443

00

Dec

29697

29553

05

Dec

5469154

5423490

08

Jan

18431

17192

72

Jan

10688

9905

79

Jan

57443

57443

00

Jan

33310

33094

07

Jan

6139451

5689685

79

Feb

20462

19043

75

Feb

15551

15052

33

Feb

51884

51884

00

Feb

39432

41012

-39

Feb

8068600

7809819

33

Mar

29634

26737

108

Mar

24004

22548

65

Mar

57443

57443

00

Mar

46529

48443

-40

Mar

13788349

12952027

65

Apr

27403

26263

43

Apr

22165

22678

-23

Apr

55590

55590

00

Apr

44963

48001

-63

Apr

12321406

12606711

-23

May

26230

24535

69

2018

May

20579

19407

60

2018

May

57443

57443

00

2018

May

45069

45438

-08

2018

May

11821433

11148025

60

2018

Jun

26179

24617

63

Jun

21882

21106

37

Jun

55590

55590

00

Jun

46465

47660

-25

Jun

12164009

11732592

37

Jul

26507

25352

46

Jul

22974

22001

44

Jul

57443

57443

00

Jul

49785

49850

-01

Jul

13196708

12637847

44

Aug

21712

20280

71

Aug

16201

14104

149

Aug

57443

57443

00

Aug

42861

39949

73

Aug

9306155

8101847

149

Sep

21741

19941

90

Sep

15013

10368

448

Sep

55590

55590

00

Sep

38387

28904

328

Sep

8345542

5763741

448

Census Props

Census Rooms

Rooms Participants

Census Apr

15

1853

963

May

15

1853

963

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

2017

Sep

15

1853

963

Oct

15

1853

963

Nov

15

1853

963

Dec

15

1853

963

Jan

15

1853

963

Feb

15

1853

963

Mar

15

1853

963

Apr

15

1853

963

May

15

1853

963

2018

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

Sep

15

1853

963



18


19


October 2018








bull Events

Marketing

bull Strategy

bull Advertising

bull ContentSocial

bull Website

bull Collateral

Public Relations

bull Writers

bull Coverage

bull Press Releases

bull Promotions

20



Visitor Services
















Travel Trade Shows


EventsHolidays


Upcoming Events






21

































Zooma Florida







22


Marketing

Strategy








activations




content



Media planning


Conde Nast Traveler



Travel + Leisure



Conversant

New York Times

Toronto Star



Garden amp Gun

Media Trafficking




23


o Sojern

o Conversant

o Toronto Star






Collateral



Content Studio





Blog posts



Social





Website



24





International



event

UK Sales Mission










Event results







Tabberer





bull Jetset


bull Travel Mole


25


















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix




FY 2010 $3824925 $4127108 $2662768 $3061087 $3872714 $7180869 $7250176 $6771684 $9192997 $11420967 $6161937 $4134125 $69661357

FY 2011 $5117877 $3146563 $2891727 $3057380 $4477079 $8042178 $9089680 $7348455 $9319735 $10455155 $5315503 $4709634 $72970966

FY 2012 $5873108 $4083078 $3224742 $2732955 $4600703 $9471861 $8896159 $7524447 $9654444 $10416601 $6309424 $5300489 $78088012

FY 2013 $5993912 $4252420 $3048178 $3744771 $5098560 $10724414 $10388492 $9925245 $11911552 $12710654 $8908306 $6817183 $93523687

FY2014 $7475837 $6034530 $4166409 $5565369 $6515370 $12374283 $12550221 $12039768 $12963890 $14986010 $9814050 $7623141 $112108878

FY2015 $8825683 $6296108 $5161284 $6116785 $8198689 $13685610 $13547538 $12378353 $14913734 $16387766 $10972556 $9427872 $124124387

FY2016 $9071000 $7228216 $6394566 $6789618 $8508848 $15822132 $13706888 $12461791 $15209784 $17501019 $10522990 $10223465 $133440316

FY2017 $8004857 $7920339 $6228205 $7028403 $9634435 $16040637 $15611677 $13478363 $15698386 $18932545 $10027764 $7354342 $135959952

FY2018 $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14503248 $17129686 $18306670 $12131307 $10292877 $146768636

Change 2534 -146 799 682 101 819 -234 760 912 -331 2098 3996 795

FY2018 Projected $8091750 $8299975 $6524300 $7360150 $10086500 $16817425 $16371525 $14130325 $16439375 $19722325 $10505600 $6088250 $140437500

FY2018 Actual $10033381 $7804652 $6726088 $7507735 $9731687 $17354427 $15246878 $14076436 $17129686 $18306670 $12131307 $10292877 $146341824

Change 2400 -597 309 201 -352 319 -687 -038 420 -718 1547 6906 420

YTD

FY2017 $8004857 $15925196 $22153401 $29181804 $38816239 $54856876 $70468553 $83946916 $99645302 $118577847 $128605610 $135959952 $135959952

FY2018 $10033381 $17838033 $24564121 $32071856 $41803543 $59157970 $74404848 $88908096 $106037782 $124344452 $136475759 $146768636 $146768636

Change 2534 1201 1088 990 770 784 559 591 642 486 612 795 795

Bed Tax

FY2017 $319302 $316190 $248545 $280387 $384248 $640664 $623677 $538298 $626262 $751326 $400213 $294173 $5423285

FY2018 Projected $323670 $331999 $260972 $294406 $403460 $672697 $654861 $565213 $657575 $788893 $420224 $243530 $5617500

FY2018 Actual $400468 $311714 $265463 $302977 $388594 $693178 $607274 $562246 $685881 $727653 $606880 $513369 $6065697

237 -61 17 29 -37 30 -73 -05 43 -78 444 1108 80

FY2014 $112108878

FY2015 $124124387

FY2016 $133440316

FY2017 $135705610

FY2018 $146341824

$0

$20000000

$40000000

$60000000

$80000000

$100000000

$120000000

$140000000

$160000000

FY2014 FY2015 FY2016 FY2017 FY2018

$112108878 $124124387

$133440316 $135705610 $146341824

$0

$2000000

$4000000

$6000000

$8000000

$10000000

$12000000

$14000000

$16000000

$18000000

$20000000


FY2014 FY2015 FY2016 FY2017 FY2018

Monthly Trend

14

RESEARCH

15

-



Table Of Contents 1

Multi Segment 2



Help 5





16

-




Florida


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

625 661 11565 11534 7228 7622 -54 03 -52 -31 22 -34


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

743 742 14584 13908 10834 10323 01 49 50 66 16 16

Participation

Properties Rooms


3762 2193 439091 327728

Jacksonville FL


Savannah GA


Daytona Beach FL

Charleston SC

Nassau County FL

St Johns County FL



691 690 10968 10192 7574 7035 00 76 77 82 05 05

658 562 16260 14654 10697 8232 171 110 299 293 -05 165

677 628 11352 11300 7680 7098 77 05 82 126 41 121

584 486 13328 11315 7783 5504 201 178 414 356 -41 151

543 566 10052 9716 5462 5496 -40 35 -06 28 34 -06

588 662 13625 13547 8018 8973 -112 06 -106 -60 52 -65

676 568 19482 17046 13178 9680 191 143 361 361 00 191

594 574 13373 12246 7946 7034 35 92 130 156 23 58

500 528 16236 15524 8111 8195 -54 46 -10 -23 -13 -66

583 590 14328 13730 8359 8106 -12 44 31 48 17 05

747 724 11635 10997 8688 7957 32 58 92 102 09 42

744 723 17683 16738 13158 12106 29 56 87 90 03 32

721 721 11908 11724 8587 8448 01 16 17 37 20 21

656 620 13714 12728 9003 7892 59 77 141 103 -33 24

672 651 12290 12088 8256 7873 31 17 49 100 49 82

751 772 14456 14401 10855 11115 -27 04 -23 25 50 22

748 747 21964 20555 16433 15354 02 69 70 70 00 02

689 671 14392 13643 9909 9149 27 55 83 120 34 61

643 670 18041 17000 11602 11392 -40 61 18 07 -11 -51

646 647 16764 16282 10835 10534 -01 30 29 45 16 15

271 191 27463 22538

98 60 7821 6558

177 137 16026 14005

88 58 6879 4908

180 73 13485 8529

197 142 20962 16663

24 14 2264 1978

81 46 6026 4502

45 33 6085 4496

94 53 10723 7082




17





50 90

40 80

30 70

20 60

10 50 0 40

-10 30

-20 20

-30 10



This Year

Last Year

Percent Change

Occupancy () Apr

863

787

97

May

791

748

58

Jun

857

819

46

Jul

868

878

-12

Aug

695

735

-54

2017

Sep

520

729

-287

Oct

728

559

302

Nov

638

640

-02

Dec

517

514

05

Jan

580

576

07

Feb

760

790

-39

Mar

810

843

-40

Apr

809

863

-63

May

785

791

-08

2018

Jun

836

857

-25

Jul

867

868

-01

Aug

746

695

73

Sep

691

520

328


2016 2017 2018 2016 2017 2018

756 756 765 718 709 730

748 756 756 706 718 709

11 00 12 17 -12 30


2016 2017 2018 2016 2017 2018

22671 23131 24600 21837 22328 23439

22099 22671 23131 21264 21837 22328

26 20 63 27 22 50


2016 2017 2018 2016 2017 2018

17142 17483 18810 15676 15832 17113

16519 17142 17483 15008 15676 15832

38 20 76 44 10 81


2016 2017 2018 2016 2017 2018

506415 505869 505869 677075 676407 676345

506415 506415 505869 677075 677075 676407

00 -01 00 00 -01 00


2016 2017 2018 2016 2017 2018

382900 382351 386801 486035 479618 493796

378558 382900 382351 477891 486035 479618

11 -01 12 17 -13 30


2016 2017 2018 2016 2017 2018

86807489 88442294 95151653 106135949 107088763 115741258

83656227 86807489 88442294 101618323 106135949 107088763

38 19 76 44 09 81

This Year

Last Year

Percent Change

ADR

This Year

Last Year

Percent Change

RevPAR

This Year

Last Year

Percent Change

Supply

This Year

Last Year

Percent Change

Demand

This Year

Last Year

Percent Change

Revenue

Apr

26263

25822

17

Apr

22678

20334

115

Apr

55590

55650

-01

Apr

48001

43823

95

Apr

12606711

11315816

114

May

24535

23845

29

May

19407

17833

88

May

57443

57505

-01

May

45438

43007

57

May

11148025

10255069

87

Jun

24617

24477

06

Jun

21106

20058

52

Jun

55590

55650

-01

Jun

47660

45602

45

Jun

11732592

11162159

51

Jul

25352

24355

41

Jul

22001

21387

29

Jul

57443

57505

-01

Jul

49850

50497

-13

Jul

12637847

12298363

28

Aug

20280

19631

33

2017

Aug

14104

14429

-23

2017

Aug

57443

57505

-01

2017

Aug

39949

42266

-55

2017

Aug

8101847

8297389

-24

2017

Sep

19941

20455

-25

Sep

10368

14922

-305

Sep

55590

55650

-01

Sep

28904

40595

-288

Sep

5763741

8303834

-306

Oct

20286

20294

00

Oct

14763

11341

302

Oct

57443

57505

-01

Oct

41804

32135

301

Oct

8480505

6521567

300

Nov

18707

18835

-07

Nov

11944

12055

-09

Nov

55590

55590

00

Nov

35494

35579

-02

Nov

6639946

6701412

-09

Dec

18417

18352

04

Dec

9521

9442

08

Dec

57443

57443

00

Dec

29697

29553

05

Dec

5469154

5423490

08

Jan

18431

17192

72

Jan

10688

9905

79

Jan

57443

57443

00

Jan

33310

33094

07

Jan

6139451

5689685

79

Feb

20462

19043

75

Feb

15551

15052

33

Feb

51884

51884

00

Feb

39432

41012

-39

Feb

8068600

7809819

33

Mar

29634

26737

108

Mar

24004

22548

65

Mar

57443

57443

00

Mar

46529

48443

-40

Mar

13788349

12952027

65

Apr

27403

26263

43

Apr

22165

22678

-23

Apr

55590

55590

00

Apr

44963

48001

-63

Apr

12321406

12606711

-23

May

26230

24535

69

2018

May

20579

19407

60

2018

May

57443

57443

00

2018

May

45069

45438

-08

2018

May

11821433

11148025

60

2018

Jun

26179

24617

63

Jun

21882

21106

37

Jun

55590

55590

00

Jun

46465

47660

-25

Jun

12164009

11732592

37

Jul

26507

25352

46

Jul

22974

22001

44

Jul

57443

57443

00

Jul

49785

49850

-01

Jul

13196708

12637847

44

Aug

21712

20280

71

Aug

16201

14104

149

Aug

57443

57443

00

Aug

42861

39949

73

Aug

9306155

8101847

149

Sep

21741

19941

90

Sep

15013

10368

448

Sep

55590

55590

00

Sep

38387

28904

328

Sep

8345542

5763741

448

Census Props

Census Rooms

Rooms Participants

Census Apr

15

1853

963

May

15

1853

963

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

2017

Sep

15

1853

963

Oct

15

1853

963

Nov

15

1853

963

Dec

15

1853

963

Jan

15

1853

963

Feb

15

1853

963

Mar

15

1853

963

Apr

15

1853

963

May

15

1853

963

2018

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

Sep

15

1853

963



18


19


October 2018








bull Events

Marketing

bull Strategy

bull Advertising

bull ContentSocial

bull Website

bull Collateral

Public Relations

bull Writers

bull Coverage

bull Press Releases

bull Promotions

20



Visitor Services
















Travel Trade Shows


EventsHolidays


Upcoming Events






21

































Zooma Florida







22


Marketing

Strategy








activations




content



Media planning


Conde Nast Traveler



Travel + Leisure



Conversant

New York Times

Toronto Star



Garden amp Gun

Media Trafficking




23


o Sojern

o Conversant

o Toronto Star






Collateral



Content Studio





Blog posts



Social





Website



24





International



event

UK Sales Mission










Event results







Tabberer





bull Jetset


bull Travel Mole


25


















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix


RESEARCH

15

-



Table Of Contents 1

Multi Segment 2



Help 5





16

-




Florida


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

625 661 11565 11534 7228 7622 -54 03 -52 -31 22 -34


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

743 742 14584 13908 10834 10323 01 49 50 66 16 16

Participation

Properties Rooms


3762 2193 439091 327728

Jacksonville FL


Savannah GA


Daytona Beach FL

Charleston SC

Nassau County FL

St Johns County FL



691 690 10968 10192 7574 7035 00 76 77 82 05 05

658 562 16260 14654 10697 8232 171 110 299 293 -05 165

677 628 11352 11300 7680 7098 77 05 82 126 41 121

584 486 13328 11315 7783 5504 201 178 414 356 -41 151

543 566 10052 9716 5462 5496 -40 35 -06 28 34 -06

588 662 13625 13547 8018 8973 -112 06 -106 -60 52 -65

676 568 19482 17046 13178 9680 191 143 361 361 00 191

594 574 13373 12246 7946 7034 35 92 130 156 23 58

500 528 16236 15524 8111 8195 -54 46 -10 -23 -13 -66

583 590 14328 13730 8359 8106 -12 44 31 48 17 05

747 724 11635 10997 8688 7957 32 58 92 102 09 42

744 723 17683 16738 13158 12106 29 56 87 90 03 32

721 721 11908 11724 8587 8448 01 16 17 37 20 21

656 620 13714 12728 9003 7892 59 77 141 103 -33 24

672 651 12290 12088 8256 7873 31 17 49 100 49 82

751 772 14456 14401 10855 11115 -27 04 -23 25 50 22

748 747 21964 20555 16433 15354 02 69 70 70 00 02

689 671 14392 13643 9909 9149 27 55 83 120 34 61

643 670 18041 17000 11602 11392 -40 61 18 07 -11 -51

646 647 16764 16282 10835 10534 -01 30 29 45 16 15

271 191 27463 22538

98 60 7821 6558

177 137 16026 14005

88 58 6879 4908

180 73 13485 8529

197 142 20962 16663

24 14 2264 1978

81 46 6026 4502

45 33 6085 4496

94 53 10723 7082




17





50 90

40 80

30 70

20 60

10 50 0 40

-10 30

-20 20

-30 10



This Year

Last Year

Percent Change

Occupancy () Apr

863

787

97

May

791

748

58

Jun

857

819

46

Jul

868

878

-12

Aug

695

735

-54

2017

Sep

520

729

-287

Oct

728

559

302

Nov

638

640

-02

Dec

517

514

05

Jan

580

576

07

Feb

760

790

-39

Mar

810

843

-40

Apr

809

863

-63

May

785

791

-08

2018

Jun

836

857

-25

Jul

867

868

-01

Aug

746

695

73

Sep

691

520

328


2016 2017 2018 2016 2017 2018

756 756 765 718 709 730

748 756 756 706 718 709

11 00 12 17 -12 30


2016 2017 2018 2016 2017 2018

22671 23131 24600 21837 22328 23439

22099 22671 23131 21264 21837 22328

26 20 63 27 22 50


2016 2017 2018 2016 2017 2018

17142 17483 18810 15676 15832 17113

16519 17142 17483 15008 15676 15832

38 20 76 44 10 81


2016 2017 2018 2016 2017 2018

506415 505869 505869 677075 676407 676345

506415 506415 505869 677075 677075 676407

00 -01 00 00 -01 00


2016 2017 2018 2016 2017 2018

382900 382351 386801 486035 479618 493796

378558 382900 382351 477891 486035 479618

11 -01 12 17 -13 30


2016 2017 2018 2016 2017 2018

86807489 88442294 95151653 106135949 107088763 115741258

83656227 86807489 88442294 101618323 106135949 107088763

38 19 76 44 09 81

This Year

Last Year

Percent Change

ADR

This Year

Last Year

Percent Change

RevPAR

This Year

Last Year

Percent Change

Supply

This Year

Last Year

Percent Change

Demand

This Year

Last Year

Percent Change

Revenue

Apr

26263

25822

17

Apr

22678

20334

115

Apr

55590

55650

-01

Apr

48001

43823

95

Apr

12606711

11315816

114

May

24535

23845

29

May

19407

17833

88

May

57443

57505

-01

May

45438

43007

57

May

11148025

10255069

87

Jun

24617

24477

06

Jun

21106

20058

52

Jun

55590

55650

-01

Jun

47660

45602

45

Jun

11732592

11162159

51

Jul

25352

24355

41

Jul

22001

21387

29

Jul

57443

57505

-01

Jul

49850

50497

-13

Jul

12637847

12298363

28

Aug

20280

19631

33

2017

Aug

14104

14429

-23

2017

Aug

57443

57505

-01

2017

Aug

39949

42266

-55

2017

Aug

8101847

8297389

-24

2017

Sep

19941

20455

-25

Sep

10368

14922

-305

Sep

55590

55650

-01

Sep

28904

40595

-288

Sep

5763741

8303834

-306

Oct

20286

20294

00

Oct

14763

11341

302

Oct

57443

57505

-01

Oct

41804

32135

301

Oct

8480505

6521567

300

Nov

18707

18835

-07

Nov

11944

12055

-09

Nov

55590

55590

00

Nov

35494

35579

-02

Nov

6639946

6701412

-09

Dec

18417

18352

04

Dec

9521

9442

08

Dec

57443

57443

00

Dec

29697

29553

05

Dec

5469154

5423490

08

Jan

18431

17192

72

Jan

10688

9905

79

Jan

57443

57443

00

Jan

33310

33094

07

Jan

6139451

5689685

79

Feb

20462

19043

75

Feb

15551

15052

33

Feb

51884

51884

00

Feb

39432

41012

-39

Feb

8068600

7809819

33

Mar

29634

26737

108

Mar

24004

22548

65

Mar

57443

57443

00

Mar

46529

48443

-40

Mar

13788349

12952027

65

Apr

27403

26263

43

Apr

22165

22678

-23

Apr

55590

55590

00

Apr

44963

48001

-63

Apr

12321406

12606711

-23

May

26230

24535

69

2018

May

20579

19407

60

2018

May

57443

57443

00

2018

May

45069

45438

-08

2018

May

11821433

11148025

60

2018

Jun

26179

24617

63

Jun

21882

21106

37

Jun

55590

55590

00

Jun

46465

47660

-25

Jun

12164009

11732592

37

Jul

26507

25352

46

Jul

22974

22001

44

Jul

57443

57443

00

Jul

49785

49850

-01

Jul

13196708

12637847

44

Aug

21712

20280

71

Aug

16201

14104

149

Aug

57443

57443

00

Aug

42861

39949

73

Aug

9306155

8101847

149

Sep

21741

19941

90

Sep

15013

10368

448

Sep

55590

55590

00

Sep

38387

28904

328

Sep

8345542

5763741

448

Census Props

Census Rooms

Rooms Participants

Census Apr

15

1853

963

May

15

1853

963

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

2017

Sep

15

1853

963

Oct

15

1853

963

Nov

15

1853

963

Dec

15

1853

963

Jan

15

1853

963

Feb

15

1853

963

Mar

15

1853

963

Apr

15

1853

963

May

15

1853

963

2018

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

Sep

15

1853

963



18


19


October 2018








bull Events

Marketing

bull Strategy

bull Advertising

bull ContentSocial

bull Website

bull Collateral

Public Relations

bull Writers

bull Coverage

bull Press Releases

bull Promotions

20



Visitor Services
















Travel Trade Shows


EventsHolidays


Upcoming Events






21

































Zooma Florida







22


Marketing

Strategy








activations




content



Media planning


Conde Nast Traveler



Travel + Leisure



Conversant

New York Times

Toronto Star



Garden amp Gun

Media Trafficking




23


o Sojern

o Conversant

o Toronto Star






Collateral



Content Studio





Blog posts



Social





Website



24





International



event

UK Sales Mission










Event results







Tabberer





bull Jetset


bull Travel Mole


25


















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix


-



Table Of Contents 1

Multi Segment 2



Help 5





16

-




Florida


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

625 661 11565 11534 7228 7622 -54 03 -52 -31 22 -34


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

743 742 14584 13908 10834 10323 01 49 50 66 16 16

Participation

Properties Rooms


3762 2193 439091 327728

Jacksonville FL


Savannah GA


Daytona Beach FL

Charleston SC

Nassau County FL

St Johns County FL



691 690 10968 10192 7574 7035 00 76 77 82 05 05

658 562 16260 14654 10697 8232 171 110 299 293 -05 165

677 628 11352 11300 7680 7098 77 05 82 126 41 121

584 486 13328 11315 7783 5504 201 178 414 356 -41 151

543 566 10052 9716 5462 5496 -40 35 -06 28 34 -06

588 662 13625 13547 8018 8973 -112 06 -106 -60 52 -65

676 568 19482 17046 13178 9680 191 143 361 361 00 191

594 574 13373 12246 7946 7034 35 92 130 156 23 58

500 528 16236 15524 8111 8195 -54 46 -10 -23 -13 -66

583 590 14328 13730 8359 8106 -12 44 31 48 17 05

747 724 11635 10997 8688 7957 32 58 92 102 09 42

744 723 17683 16738 13158 12106 29 56 87 90 03 32

721 721 11908 11724 8587 8448 01 16 17 37 20 21

656 620 13714 12728 9003 7892 59 77 141 103 -33 24

672 651 12290 12088 8256 7873 31 17 49 100 49 82

751 772 14456 14401 10855 11115 -27 04 -23 25 50 22

748 747 21964 20555 16433 15354 02 69 70 70 00 02

689 671 14392 13643 9909 9149 27 55 83 120 34 61

643 670 18041 17000 11602 11392 -40 61 18 07 -11 -51

646 647 16764 16282 10835 10534 -01 30 29 45 16 15

271 191 27463 22538

98 60 7821 6558

177 137 16026 14005

88 58 6879 4908

180 73 13485 8529

197 142 20962 16663

24 14 2264 1978

81 46 6026 4502

45 33 6085 4496

94 53 10723 7082




17





50 90

40 80

30 70

20 60

10 50 0 40

-10 30

-20 20

-30 10



This Year

Last Year

Percent Change

Occupancy () Apr

863

787

97

May

791

748

58

Jun

857

819

46

Jul

868

878

-12

Aug

695

735

-54

2017

Sep

520

729

-287

Oct

728

559

302

Nov

638

640

-02

Dec

517

514

05

Jan

580

576

07

Feb

760

790

-39

Mar

810

843

-40

Apr

809

863

-63

May

785

791

-08

2018

Jun

836

857

-25

Jul

867

868

-01

Aug

746

695

73

Sep

691

520

328


2016 2017 2018 2016 2017 2018

756 756 765 718 709 730

748 756 756 706 718 709

11 00 12 17 -12 30


2016 2017 2018 2016 2017 2018

22671 23131 24600 21837 22328 23439

22099 22671 23131 21264 21837 22328

26 20 63 27 22 50


2016 2017 2018 2016 2017 2018

17142 17483 18810 15676 15832 17113

16519 17142 17483 15008 15676 15832

38 20 76 44 10 81


2016 2017 2018 2016 2017 2018

506415 505869 505869 677075 676407 676345

506415 506415 505869 677075 677075 676407

00 -01 00 00 -01 00


2016 2017 2018 2016 2017 2018

382900 382351 386801 486035 479618 493796

378558 382900 382351 477891 486035 479618

11 -01 12 17 -13 30


2016 2017 2018 2016 2017 2018

86807489 88442294 95151653 106135949 107088763 115741258

83656227 86807489 88442294 101618323 106135949 107088763

38 19 76 44 09 81

This Year

Last Year

Percent Change

ADR

This Year

Last Year

Percent Change

RevPAR

This Year

Last Year

Percent Change

Supply

This Year

Last Year

Percent Change

Demand

This Year

Last Year

Percent Change

Revenue

Apr

26263

25822

17

Apr

22678

20334

115

Apr

55590

55650

-01

Apr

48001

43823

95

Apr

12606711

11315816

114

May

24535

23845

29

May

19407

17833

88

May

57443

57505

-01

May

45438

43007

57

May

11148025

10255069

87

Jun

24617

24477

06

Jun

21106

20058

52

Jun

55590

55650

-01

Jun

47660

45602

45

Jun

11732592

11162159

51

Jul

25352

24355

41

Jul

22001

21387

29

Jul

57443

57505

-01

Jul

49850

50497

-13

Jul

12637847

12298363

28

Aug

20280

19631

33

2017

Aug

14104

14429

-23

2017

Aug

57443

57505

-01

2017

Aug

39949

42266

-55

2017

Aug

8101847

8297389

-24

2017

Sep

19941

20455

-25

Sep

10368

14922

-305

Sep

55590

55650

-01

Sep

28904

40595

-288

Sep

5763741

8303834

-306

Oct

20286

20294

00

Oct

14763

11341

302

Oct

57443

57505

-01

Oct

41804

32135

301

Oct

8480505

6521567

300

Nov

18707

18835

-07

Nov

11944

12055

-09

Nov

55590

55590

00

Nov

35494

35579

-02

Nov

6639946

6701412

-09

Dec

18417

18352

04

Dec

9521

9442

08

Dec

57443

57443

00

Dec

29697

29553

05

Dec

5469154

5423490

08

Jan

18431

17192

72

Jan

10688

9905

79

Jan

57443

57443

00

Jan

33310

33094

07

Jan

6139451

5689685

79

Feb

20462

19043

75

Feb

15551

15052

33

Feb

51884

51884

00

Feb

39432

41012

-39

Feb

8068600

7809819

33

Mar

29634

26737

108

Mar

24004

22548

65

Mar

57443

57443

00

Mar

46529

48443

-40

Mar

13788349

12952027

65

Apr

27403

26263

43

Apr

22165

22678

-23

Apr

55590

55590

00

Apr

44963

48001

-63

Apr

12321406

12606711

-23

May

26230

24535

69

2018

May

20579

19407

60

2018

May

57443

57443

00

2018

May

45069

45438

-08

2018

May

11821433

11148025

60

2018

Jun

26179

24617

63

Jun

21882

21106

37

Jun

55590

55590

00

Jun

46465

47660

-25

Jun

12164009

11732592

37

Jul

26507

25352

46

Jul

22974

22001

44

Jul

57443

57443

00

Jul

49785

49850

-01

Jul

13196708

12637847

44

Aug

21712

20280

71

Aug

16201

14104

149

Aug

57443

57443

00

Aug

42861

39949

73

Aug

9306155

8101847

149

Sep

21741

19941

90

Sep

15013

10368

448

Sep

55590

55590

00

Sep

38387

28904

328

Sep

8345542

5763741

448

Census Props

Census Rooms

Rooms Participants

Census Apr

15

1853

963

May

15

1853

963

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

2017

Sep

15

1853

963

Oct

15

1853

963

Nov

15

1853

963

Dec

15

1853

963

Jan

15

1853

963

Feb

15

1853

963

Mar

15

1853

963

Apr

15

1853

963

May

15

1853

963

2018

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

Sep

15

1853

963



18


19


October 2018








bull Events

Marketing

bull Strategy

bull Advertising

bull ContentSocial

bull Website

bull Collateral

Public Relations

bull Writers

bull Coverage

bull Press Releases

bull Promotions

20



Visitor Services
















Travel Trade Shows


EventsHolidays


Upcoming Events






21

































Zooma Florida







22


Marketing

Strategy








activations




content



Media planning


Conde Nast Traveler



Travel + Leisure



Conversant

New York Times

Toronto Star



Garden amp Gun

Media Trafficking




23


o Sojern

o Conversant

o Toronto Star






Collateral



Content Studio





Blog posts



Social





Website



24





International



event

UK Sales Mission










Event results







Tabberer





bull Jetset


bull Travel Mole


25


















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix


-




Florida


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

625 661 11565 11534 7228 7622 -54 03 -52 -31 22 -34


2018 2017

Occ

2018 2017

ADR

2018 2017


Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

743 742 14584 13908 10834 10323 01 49 50 66 16 16

Participation

Properties Rooms


3762 2193 439091 327728

Jacksonville FL


Savannah GA


Daytona Beach FL

Charleston SC

Nassau County FL

St Johns County FL



691 690 10968 10192 7574 7035 00 76 77 82 05 05

658 562 16260 14654 10697 8232 171 110 299 293 -05 165

677 628 11352 11300 7680 7098 77 05 82 126 41 121

584 486 13328 11315 7783 5504 201 178 414 356 -41 151

543 566 10052 9716 5462 5496 -40 35 -06 28 34 -06

588 662 13625 13547 8018 8973 -112 06 -106 -60 52 -65

676 568 19482 17046 13178 9680 191 143 361 361 00 191

594 574 13373 12246 7946 7034 35 92 130 156 23 58

500 528 16236 15524 8111 8195 -54 46 -10 -23 -13 -66

583 590 14328 13730 8359 8106 -12 44 31 48 17 05

747 724 11635 10997 8688 7957 32 58 92 102 09 42

744 723 17683 16738 13158 12106 29 56 87 90 03 32

721 721 11908 11724 8587 8448 01 16 17 37 20 21

656 620 13714 12728 9003 7892 59 77 141 103 -33 24

672 651 12290 12088 8256 7873 31 17 49 100 49 82

751 772 14456 14401 10855 11115 -27 04 -23 25 50 22

748 747 21964 20555 16433 15354 02 69 70 70 00 02

689 671 14392 13643 9909 9149 27 55 83 120 34 61

643 670 18041 17000 11602 11392 -40 61 18 07 -11 -51

646 647 16764 16282 10835 10534 -01 30 29 45 16 15

271 191 27463 22538

98 60 7821 6558

177 137 16026 14005

88 58 6879 4908

180 73 13485 8529

197 142 20962 16663

24 14 2264 1978

81 46 6026 4502

45 33 6085 4496

94 53 10723 7082




17





50 90

40 80

30 70

20 60

10 50 0 40

-10 30

-20 20

-30 10



This Year

Last Year

Percent Change

Occupancy () Apr

863

787

97

May

791

748

58

Jun

857

819

46

Jul

868

878

-12

Aug

695

735

-54

2017

Sep

520

729

-287

Oct

728

559

302

Nov

638

640

-02

Dec

517

514

05

Jan

580

576

07

Feb

760

790

-39

Mar

810

843

-40

Apr

809

863

-63

May

785

791

-08

2018

Jun

836

857

-25

Jul

867

868

-01

Aug

746

695

73

Sep

691

520

328


2016 2017 2018 2016 2017 2018

756 756 765 718 709 730

748 756 756 706 718 709

11 00 12 17 -12 30


2016 2017 2018 2016 2017 2018

22671 23131 24600 21837 22328 23439

22099 22671 23131 21264 21837 22328

26 20 63 27 22 50


2016 2017 2018 2016 2017 2018

17142 17483 18810 15676 15832 17113

16519 17142 17483 15008 15676 15832

38 20 76 44 10 81


2016 2017 2018 2016 2017 2018

506415 505869 505869 677075 676407 676345

506415 506415 505869 677075 677075 676407

00 -01 00 00 -01 00


2016 2017 2018 2016 2017 2018

382900 382351 386801 486035 479618 493796

378558 382900 382351 477891 486035 479618

11 -01 12 17 -13 30


2016 2017 2018 2016 2017 2018

86807489 88442294 95151653 106135949 107088763 115741258

83656227 86807489 88442294 101618323 106135949 107088763

38 19 76 44 09 81

This Year

Last Year

Percent Change

ADR

This Year

Last Year

Percent Change

RevPAR

This Year

Last Year

Percent Change

Supply

This Year

Last Year

Percent Change

Demand

This Year

Last Year

Percent Change

Revenue

Apr

26263

25822

17

Apr

22678

20334

115

Apr

55590

55650

-01

Apr

48001

43823

95

Apr

12606711

11315816

114

May

24535

23845

29

May

19407

17833

88

May

57443

57505

-01

May

45438

43007

57

May

11148025

10255069

87

Jun

24617

24477

06

Jun

21106

20058

52

Jun

55590

55650

-01

Jun

47660

45602

45

Jun

11732592

11162159

51

Jul

25352

24355

41

Jul

22001

21387

29

Jul

57443

57505

-01

Jul

49850

50497

-13

Jul

12637847

12298363

28

Aug

20280

19631

33

2017

Aug

14104

14429

-23

2017

Aug

57443

57505

-01

2017

Aug

39949

42266

-55

2017

Aug

8101847

8297389

-24

2017

Sep

19941

20455

-25

Sep

10368

14922

-305

Sep

55590

55650

-01

Sep

28904

40595

-288

Sep

5763741

8303834

-306

Oct

20286

20294

00

Oct

14763

11341

302

Oct

57443

57505

-01

Oct

41804

32135

301

Oct

8480505

6521567

300

Nov

18707

18835

-07

Nov

11944

12055

-09

Nov

55590

55590

00

Nov

35494

35579

-02

Nov

6639946

6701412

-09

Dec

18417

18352

04

Dec

9521

9442

08

Dec

57443

57443

00

Dec

29697

29553

05

Dec

5469154

5423490

08

Jan

18431

17192

72

Jan

10688

9905

79

Jan

57443

57443

00

Jan

33310

33094

07

Jan

6139451

5689685

79

Feb

20462

19043

75

Feb

15551

15052

33

Feb

51884

51884

00

Feb

39432

41012

-39

Feb

8068600

7809819

33

Mar

29634

26737

108

Mar

24004

22548

65

Mar

57443

57443

00

Mar

46529

48443

-40

Mar

13788349

12952027

65

Apr

27403

26263

43

Apr

22165

22678

-23

Apr

55590

55590

00

Apr

44963

48001

-63

Apr

12321406

12606711

-23

May

26230

24535

69

2018

May

20579

19407

60

2018

May

57443

57443

00

2018

May

45069

45438

-08

2018

May

11821433

11148025

60

2018

Jun

26179

24617

63

Jun

21882

21106

37

Jun

55590

55590

00

Jun

46465

47660

-25

Jun

12164009

11732592

37

Jul

26507

25352

46

Jul

22974

22001

44

Jul

57443

57443

00

Jul

49785

49850

-01

Jul

13196708

12637847

44

Aug

21712

20280

71

Aug

16201

14104

149

Aug

57443

57443

00

Aug

42861

39949

73

Aug

9306155

8101847

149

Sep

21741

19941

90

Sep

15013

10368

448

Sep

55590

55590

00

Sep

38387

28904

328

Sep

8345542

5763741

448

Census Props

Census Rooms

Rooms Participants

Census Apr

15

1853

963

May

15

1853

963

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

2017

Sep

15

1853

963

Oct

15

1853

963

Nov

15

1853

963

Dec

15

1853

963

Jan

15

1853

963

Feb

15

1853

963

Mar

15

1853

963

Apr

15

1853

963

May

15

1853

963

2018

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

Sep

15

1853

963



18


19


October 2018








bull Events

Marketing

bull Strategy

bull Advertising

bull ContentSocial

bull Website

bull Collateral

Public Relations

bull Writers

bull Coverage

bull Press Releases

bull Promotions

20



Visitor Services
















Travel Trade Shows


EventsHolidays


Upcoming Events






21

































Zooma Florida







22


Marketing

Strategy








activations




content



Media planning


Conde Nast Traveler



Travel + Leisure



Conversant

New York Times

Toronto Star



Garden amp Gun

Media Trafficking




23


o Sojern

o Conversant

o Toronto Star






Collateral



Content Studio





Blog posts



Social





Website



24





International



event

UK Sales Mission










Event results







Tabberer





bull Jetset


bull Travel Mole


25


















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix






50 90

40 80

30 70

20 60

10 50 0 40

-10 30

-20 20

-30 10



This Year

Last Year

Percent Change

Occupancy () Apr

863

787

97

May

791

748

58

Jun

857

819

46

Jul

868

878

-12

Aug

695

735

-54

2017

Sep

520

729

-287

Oct

728

559

302

Nov

638

640

-02

Dec

517

514

05

Jan

580

576

07

Feb

760

790

-39

Mar

810

843

-40

Apr

809

863

-63

May

785

791

-08

2018

Jun

836

857

-25

Jul

867

868

-01

Aug

746

695

73

Sep

691

520

328


2016 2017 2018 2016 2017 2018

756 756 765 718 709 730

748 756 756 706 718 709

11 00 12 17 -12 30


2016 2017 2018 2016 2017 2018

22671 23131 24600 21837 22328 23439

22099 22671 23131 21264 21837 22328

26 20 63 27 22 50


2016 2017 2018 2016 2017 2018

17142 17483 18810 15676 15832 17113

16519 17142 17483 15008 15676 15832

38 20 76 44 10 81


2016 2017 2018 2016 2017 2018

506415 505869 505869 677075 676407 676345

506415 506415 505869 677075 677075 676407

00 -01 00 00 -01 00


2016 2017 2018 2016 2017 2018

382900 382351 386801 486035 479618 493796

378558 382900 382351 477891 486035 479618

11 -01 12 17 -13 30


2016 2017 2018 2016 2017 2018

86807489 88442294 95151653 106135949 107088763 115741258

83656227 86807489 88442294 101618323 106135949 107088763

38 19 76 44 09 81

This Year

Last Year

Percent Change

ADR

This Year

Last Year

Percent Change

RevPAR

This Year

Last Year

Percent Change

Supply

This Year

Last Year

Percent Change

Demand

This Year

Last Year

Percent Change

Revenue

Apr

26263

25822

17

Apr

22678

20334

115

Apr

55590

55650

-01

Apr

48001

43823

95

Apr

12606711

11315816

114

May

24535

23845

29

May

19407

17833

88

May

57443

57505

-01

May

45438

43007

57

May

11148025

10255069

87

Jun

24617

24477

06

Jun

21106

20058

52

Jun

55590

55650

-01

Jun

47660

45602

45

Jun

11732592

11162159

51

Jul

25352

24355

41

Jul

22001

21387

29

Jul

57443

57505

-01

Jul

49850

50497

-13

Jul

12637847

12298363

28

Aug

20280

19631

33

2017

Aug

14104

14429

-23

2017

Aug

57443

57505

-01

2017

Aug

39949

42266

-55

2017

Aug

8101847

8297389

-24

2017

Sep

19941

20455

-25

Sep

10368

14922

-305

Sep

55590

55650

-01

Sep

28904

40595

-288

Sep

5763741

8303834

-306

Oct

20286

20294

00

Oct

14763

11341

302

Oct

57443

57505

-01

Oct

41804

32135

301

Oct

8480505

6521567

300

Nov

18707

18835

-07

Nov

11944

12055

-09

Nov

55590

55590

00

Nov

35494

35579

-02

Nov

6639946

6701412

-09

Dec

18417

18352

04

Dec

9521

9442

08

Dec

57443

57443

00

Dec

29697

29553

05

Dec

5469154

5423490

08

Jan

18431

17192

72

Jan

10688

9905

79

Jan

57443

57443

00

Jan

33310

33094

07

Jan

6139451

5689685

79

Feb

20462

19043

75

Feb

15551

15052

33

Feb

51884

51884

00

Feb

39432

41012

-39

Feb

8068600

7809819

33

Mar

29634

26737

108

Mar

24004

22548

65

Mar

57443

57443

00

Mar

46529

48443

-40

Mar

13788349

12952027

65

Apr

27403

26263

43

Apr

22165

22678

-23

Apr

55590

55590

00

Apr

44963

48001

-63

Apr

12321406

12606711

-23

May

26230

24535

69

2018

May

20579

19407

60

2018

May

57443

57443

00

2018

May

45069

45438

-08

2018

May

11821433

11148025

60

2018

Jun

26179

24617

63

Jun

21882

21106

37

Jun

55590

55590

00

Jun

46465

47660

-25

Jun

12164009

11732592

37

Jul

26507

25352

46

Jul

22974

22001

44

Jul

57443

57443

00

Jul

49785

49850

-01

Jul

13196708

12637847

44

Aug

21712

20280

71

Aug

16201

14104

149

Aug

57443

57443

00

Aug

42861

39949

73

Aug

9306155

8101847

149

Sep

21741

19941

90

Sep

15013

10368

448

Sep

55590

55590

00

Sep

38387

28904

328

Sep

8345542

5763741

448

Census Props

Census Rooms

Rooms Participants

Census Apr

15

1853

963

May

15

1853

963

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

2017

Sep

15

1853

963

Oct

15

1853

963

Nov

15

1853

963

Dec

15

1853

963

Jan

15

1853

963

Feb

15

1853

963

Mar

15

1853

963

Apr

15

1853

963

May

15

1853

963

2018

Jun

15

1853

963

Jul

15

1853

963

Aug

15

1853

963

Sep

15

1853

963



18


19


October 2018








bull Events

Marketing

bull Strategy

bull Advertising

bull ContentSocial

bull Website

bull Collateral

Public Relations

bull Writers

bull Coverage

bull Press Releases

bull Promotions

20



Visitor Services
















Travel Trade Shows


EventsHolidays


Upcoming Events






21

































Zooma Florida







22


Marketing

Strategy








activations




content



Media planning


Conde Nast Traveler



Travel + Leisure



Conversant

New York Times

Toronto Star



Garden amp Gun

Media Trafficking




23


o Sojern

o Conversant

o Toronto Star






Collateral



Content Studio





Blog posts



Social





Website



24





International



event

UK Sales Mission










Event results







Tabberer





bull Jetset


bull Travel Mole


25


















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix



19


October 2018








bull Events

Marketing

bull Strategy

bull Advertising

bull ContentSocial

bull Website

bull Collateral

Public Relations

bull Writers

bull Coverage

bull Press Releases

bull Promotions

20



Visitor Services
















Travel Trade Shows


EventsHolidays


Upcoming Events






21

































Zooma Florida







22


Marketing

Strategy








activations




content



Media planning


Conde Nast Traveler



Travel + Leisure



Conversant

New York Times

Toronto Star



Garden amp Gun

Media Trafficking




23


o Sojern

o Conversant

o Toronto Star






Collateral



Content Studio





Blog posts



Social





Website



24





International



event

UK Sales Mission










Event results







Tabberer





bull Jetset


bull Travel Mole


25


















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix



October 2018








bull Events

Marketing

bull Strategy

bull Advertising

bull ContentSocial

bull Website

bull Collateral

Public Relations

bull Writers

bull Coverage

bull Press Releases

bull Promotions

20



Visitor Services
















Travel Trade Shows


EventsHolidays


Upcoming Events






21

































Zooma Florida







22


Marketing

Strategy








activations




content



Media planning


Conde Nast Traveler



Travel + Leisure



Conversant

New York Times

Toronto Star



Garden amp Gun

Media Trafficking




23


o Sojern

o Conversant

o Toronto Star






Collateral



Content Studio





Blog posts



Social





Website



24





International



event

UK Sales Mission










Event results







Tabberer





bull Jetset


bull Travel Mole


25


















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix




Visitor Services
















Travel Trade Shows


EventsHolidays


Upcoming Events






21

































Zooma Florida







22


Marketing

Strategy








activations




content



Media planning


Conde Nast Traveler



Travel + Leisure



Conversant

New York Times

Toronto Star



Garden amp Gun

Media Trafficking




23


o Sojern

o Conversant

o Toronto Star






Collateral



Content Studio





Blog posts



Social





Website



24





International



event

UK Sales Mission










Event results







Tabberer





bull Jetset


bull Travel Mole


25


















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix


































Zooma Florida







22


Marketing

Strategy








activations




content



Media planning


Conde Nast Traveler



Travel + Leisure



Conversant

New York Times

Toronto Star



Garden amp Gun

Media Trafficking




23


o Sojern

o Conversant

o Toronto Star






Collateral



Content Studio





Blog posts



Social





Website



24





International



event

UK Sales Mission










Event results







Tabberer





bull Jetset


bull Travel Mole


25


















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix



Marketing

Strategy








activations




content



Media planning


Conde Nast Traveler



Travel + Leisure



Conversant

New York Times

Toronto Star



Garden amp Gun

Media Trafficking




23


o Sojern

o Conversant

o Toronto Star






Collateral



Content Studio





Blog posts



Social





Website



24





International



event

UK Sales Mission










Event results







Tabberer





bull Jetset


bull Travel Mole


25


















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix



o Sojern

o Conversant

o Toronto Star






Collateral



Content Studio





Blog posts



Social





Website



24





International



event

UK Sales Mission










Event results







Tabberer





bull Jetset


bull Travel Mole


25


















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix






International



event

UK Sales Mission










Event results







Tabberer





bull Jetset


bull Travel Mole


25


















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix



















and Brand USA CMO







them






26






o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix







o USA Today Network

o Northstar

o Threshold360


o Conversant

o Outfront Media





Public Relations









PressOutreach







27




Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix





Island













Events






Communication



28

OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix


OLD BUSINESS

29

AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix


AMELIA ISLAND


2019 - 2029



MISSION


VISION


GOAL


GUIDING VALUES


1

30

BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix


BACKGROUND






2

31

FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix


FUNDING






3

32


4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix



4

33


MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix



MARKETING





Guiding Principles



5

34




TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix





TRAVEL TRADE



6

35


BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix



BEACH IMPROVEMENT


ADMINISTRATION



SUMMARY


END

7

36













increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix














increments and












1 37













APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix














APPROVED BY



2 38



J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix




J ~ I

~~ J CRAWFORD


3 39

NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix


NEW BUSINESS

40

APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix


APPENDIX

41



VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix




VISIT PENSACOLA INC


WITNESSETH









1

42
















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix

















2

43







F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix








F) To consent to






3

44








4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix









4

45












5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix













5

46







OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix








OF COUNTY

Date Executed

oc5u2-J7


VISIT PENSACOLA INC

By ~~ 7

Title JP~ kaf-

Atte~ middotC4(_


leg~

~~leDatqn-sffia 6

47







7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix








7

48

EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix


EXHIBIT B








8

49


Amelia Island TDC


Consent Agenda



Minutes



Budget Report





Research


Table of Contents

Multi-Segment



Activity



Old Business




New Business

Appendix


NOVEMBER 7, 2018€¦ · • Social Media/International • Special Events VII. Old Business •...

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Transcript of NOVEMBER 7, 2018€¦ · • Social Media/International • Special Events VII. Old Business •...