November 2017 - Infomagic
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November 2017 1
Transcript of November 2017 - Infomagic
November 2017
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November 2017
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November 2017
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November 2017
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November 2017
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November 2017
6 Focus
`mKy ]co£WØn\v
\Ωƒ aebmfnIƒ \m´pssi
enbn¬ ]dbp∂ Hcp hmNI
ap≠v˛ H∂n¬ ]ng®m¬ aqs∂
∂v. F∂m¬ aq∂nepw ]ng®m¬
]ns∂ B hgn°v t]mIpIbpw
C√. F∂m¬ aq∂nepw \men
epw ]ng®n´pw ]ns∂bpw B
hgnbneqsS k©cn® Hcp
hy‡nbp≠v. ]cmPbØn¬
IÆp \\bv°msX hnPbØn
¬ IÆv a™fn°msX apt∂
dnb ss_Pp s\SpwtIcnbn¬.
ss_Pp s\SpwtIcnbpsS Pohn
XØn¬ ]cmPbw H∂√, hnPb
hpw H∂√. Pbhpw ]cmPbhpw
Hcp {Xmkn¬ Xq°nbm¬ hnPb
tØ°mƒ IqSpX¬ ]cmPb
Øn\mbncn°pw `mcw.
P]vXnbnseØn® BZy
_nkn\ vsamssk°v am¿_nƒ {]u
Unbn¬ h∂ Imew. ss_Pphn
s‚ kplrØp°fn¬ Nne¿°v
am¿_nƒ tPmensb√mw Adn
bmw. tem¨ FSpØv am¿_nƒ
t]mfojnMv sajo≥ hmßn.
am¿_nƒ tPmen Icm¿ FSpØv
AXv kplrØp°sfs°m≠v
sNøn°mw F∂Xmbncp∂p
[mcW. F∂m¬ hnNmcn®Xv
t]mse Imcy߃ \S∂n√.
A∂sØ ImeØv [\hm≥
am¿ am{Xambncp∂p hoSpIfn¬
samssk°v am¿_nƒ D]tbmKn
®ncp∂Xv. am{Xa√ Aßs\bp
≈ [\hm≥am¿ sNdp∏°mcpw
Cu ^o¬Un¬ Xosc ]cnNb
°pdhpap≈ ss_Pphns\bpw
Iq´scbpw ]cnKWn°mØXn¬
A¤pXan√. Bdpamk°mew
_nkn\s m∂pw e`n®n√.
_nkn\ v XI¿®tbmsSm∏w
_m¶n¬ \n∂pw tem¨ Xncn®
S°m\p≈ \n¿t±ihpw h∂p.
Aßs\ tem¨ FSpØv kz¥
am°nb sajo≥ hmßnb IS
bn¬ Xs∂ Xncn®p sImSpØv
Imiv Xncn®p hmßm≥ ss_Pp
Xocpam\n®p. FdWmIpfsØ
ISbn¬ sIm≠v sImSpØv
]n∂osSmcp Znhkw Imiv
hmßm≥ hcmsa∂v ]d™v
t]m∂p. aq∂mw Znhkw Imiv
hmßm≥ FØnbt∏mƒ B IS
bpsS ÿm\Øv Hcp tlm´ em
Wv ss_Pp I≠Xv. ISØn¬
apßnb ISbpsS Daÿ≥
ss_Pp sImSpØ sajo≥
adn®p hn‰v IS∂p If™p.
DSaÿs\ At\zjn®v Hcp]mSv
Aes™¶nepw Is≠Ønbn√.
HSphn¬ Bsf Is≠Øn Imiv
Xncn®phmßm≥ tIkv sImSp
Øv tImSXn hn[n h∂t∏mƒ
FXn¿ÿm\ sØ DSaÿ≥
as‰mcp X´n∏v tIkn¬ {]Xnbm
bn Pbnenembn. ss_Pphn\v
A∂v Int´≠ 35,000 cq] C∂pw
ss_Pp s\-Sp-t¶cn, sNb¿am≥, At{Km-]m¿°v, ]ndhw
November 2017
7 Focus
e`n®n´ns√∂XmWv kXyw.
CXn\nSbn¬ _m¶nse ISw
Ibdn ss_Pphns‚ hoSv P]vXn
bmbn. ]Xns\´mw hb nse
BZy _nkn\ v Aßs\ ss_
Pphns\ P]vXnbnseØn®p.
ss[cyap≈ amXm]nXm°ƒ
GI aI≥ ]Xns\´mw
hb n¬ tem¨ FSpØv
_nkn\ v XpSßp∂p. AXv
Hcp e£yØnepw FØmsX
IShpw P]vXnbpambn InS∏mSw
\„s∏Sp∂ Ahÿbnse
Øp∂p. Cßs\sbmcp kml
NcyØn¬ at‰Xv amXm]nXm
°ƒ BsW¶nepw aI\p
ap∂n¬ Nph∂ sImSn ImWn®v
apt∂m v HcSn hbv°m≥ kΩXn
°msX AhcpsS hcpXn°m
°pw. F∂m¬ ss_Pphns‚
hnZymkº∂c√mØ km[m
cW Irjn°mcmb amXm]nXm
°mƒ Aßs\sbm∂pw sN
bvXn√. Hcp Ip‰s∏SpØtem
IpØphm°pItfm C√msX
aIs‚ H∏w Ahs‚ hnPbw
ImWm≥ Ahcpw Iq´p \n∂p.
]Ømw ¢m v ]m mbt∏mƒ
Fb¿ t^mgvkn¬ tPmen e`n®
ss_Pphns\ kv--t\lØns‚
t]cn¬ hnSmsX GI aIs\
]nSn®p \ndpØnb amXm]nXm
°ƒ AtX kv--t\ltØmsS
ss_Pphns\m∏w \n∂p. AXv
Xs∂bmbncp∂p ]cmPbØn¬
XfcmsX ss_Pphns\ apt∂m v
\bn°m≥ t{]cn∏n®Xv.
BZyw hnPbn® kwcw`w
\mb\m¿ k¿°m¿ P\Io
bmkq{XWw \nehn¬ sIm≠p
h∂ Imew. tIcfØnse acma
Øv ]WnIsf√mw s]mXpP\
ßfpsS IΩ‰nIsfsIm≠v
sNøn°pIbmbncp∂p P\Io
bmkq{XWØns‚ ]≤Xn.
AXn\v Np°m≥ ]nSn°m≥
ss_Pphns\ t]msebp≈
sNdp∏°mcmbncp∂p ap∂n¬.
\mev h¿jtØmfw Cu s]mXp
tkh\ {]h¿Ø\ßfpsS FIv-
-kv]ocnb≥kneqsS ss_Pp
apt∂m´ v t]mbn. ]n∂oS v
B‚Wn k¿°m¿ h∂t∏mƒ
AXv ho≠pw tIm¨{SmtŒgv--
kns\ G¬∏n®p. Aßs\
A{Xbpw \mfsØ FIv --
k]ocnb≥kv sh®v ]nUªyq
UnbpsS ssek≥kv Icÿam
°n. Aßs\ acmaØv ]WnI
fpsS tIm¨{SmŒv h¿°pIƒ
Bcw`n®p. ]{¥≠v h¿j°m
ew Cu taLebn¬ Xs∂
hfsc anI® {]IS\hpambn
apt∂m´v t]mIpIbmbncp∂p.
B taLe ss_Pphn\v anI®
kmºØnI t\´w Icÿam
°m≥ klmbIambn.
H∂n¬ \n∂pw as‰m∂nte°v
\√ coXnbn¬ apt∂dp∂
Hcp _nkn\ n¬ \n∂v as‰mcp
_nkn\ nte°v NphSv amdm≥
Bcpw H∂v aSn°pw. F∂m¬
Hcp aSntbm t]Sntbm C√msX
N¶q‰tØmsS ]pXnb kwcw`
Ønte°v IS°m≥ a\ v
ImWn® hy‡nbmWv ss_Pp.
_tbmKymkv πm‚ v Bbncp∂p
ss_Pphns‚ ]n∂oSp≈
Is≠ج. _tbmKymkns‚
D]tbmKhpw DXv]mZ\hpw
C∂sØ ImesØ t]mebm
bncp∂n√ A∂v. tIcfØn¬
_tbmKymkv πm‚ns‚ _nkn
\ v sNbvX c≠v hy‡nIfn¬
Hcmfmbn amdn ss_Pp. k¿°m
cn\p th≠nbpw {]h¿Øn®p.
am¿°‰v amen\yØn¬ \n∂pw
sshZyXn DXv]mZn∏n°p∂
]pXnb I≠p]nSpØhpw ss_Pp
Is≠Øn. F∂m¬ F√mhcpw
Cu taLebnte°v IS∂v
h∂tXmsS hne Xmtg°v t]mbn.
November 2017
8 Focus
Aßs\ B Iº\nbpw \ndpØn.
πm®naS IÆp Xpd∏n®
]pXnb kwcw`w
πm®naSbn¬ sIm°t°mf
Iº\ns°Xnsc kacw \S∂
Imew. B kacØn¬ ss_Pphpw
]¶mfnbmbn´p≠v. sIm°t°mf
Iº\nsb πm®naSbn¬ \ntcm[n
®m¬ ChnSpsØ Pe NqjWw
am{Xta IpdbpIbp≈q. F∂m¬
Ch¿ as‰mcnSØv mŒdn XpSßn
bm¬ AhnsSbpw CtX PeNqj
Ww XpScnt√ F∂ kwibw
ss_Pp AhnsS {]ISn∏n®ncp∂p.
F∂m¬ ss_Pphns‚ \nco£
Ww AhnsS Bcpw {i≤n®n√.
F¶nepw Cu Hcp Nn¥ ss_Pp
hns‚ a\ n¬ Xs∂ InS∂p.
sIm°t°mfbv°v ]Icw PeNqj
Ww C√mØ \ΩpsS kztZin
]m\obw Bbmse¥msW∂
Nn¥ Aßs\bmWv h∂Xv. aq∂v
h¿jw sIm≠mWv Cu Bib
sØ ]q¿WXbnseØn®Xv. hfsc
kzmZn„amb A[nI\mƒ CuSp
\n¬°p∂ ‘Cf\o¿ Iqƒ' \nehn¬
hcp∂Xv Aßs\bmWv. Ct∏mƒ
kuØv C¥ybn¬ 30 {^mt©
knIƒ D≠v Cu DXv∏∂Øn\v.
]pXnbXv I≠p]nSn°pI
Hcp _nkn\ v F∂ Nn¥
ss_Pphns‚ a\ n¬ t]mep
an√. kXyØn¬ Hcp I≠p]nSp
Ø°mcs‚ a\t msSbmWv
]e kwcw`ßfpw ss_Pp
XpSßp∂Xv. AXv hnPbn®mepw
]cmPbs∏´mepw XfcmsX
ASpØ I≠p]nSpØØnte°v
ss_Pphns‚ a\ v k©cn°pw.
B k©mcw ss_Pphns\ k©
cn∏n®Xv ]n∂oSv ]e ]pXp _nkn
\ v hgnIfneqsS k©cn∏n®p.
sSIv--t\m temUvPns‚ amt\Pnßv
UbdŒdmbpw At{Km ]m¿°ns‚
sNb¿am\mbpw Hs° FØn®Xv.
F∂m¬ Xs‚ kz`mhØn
se G‰hpw henb Ipg∏ambn
ss_Pp ]dbp∂Xv H∂n¬
\n∂v as‰m∂nte°p≈ Cu
Nm´amWv. X\n°v Hcp ÿm]\
sØ t\XrXz\ncbn¬ \n∂v
\nco£n°mt\m \SØns°m
≠v t]mImt\m Bhn√. Znhtk
s\ ÿm]\sØ \nb
{¥n®v ap∂n¬ \n¬°m\p≈
Ignhv X\n°n√. ]Icw ]pXnb
]pXnb I≠p]nSpØ߃°v
]n∂mse k©cn°p∂ Hcp
a\ n\v DSa am{XamWv Xms\
∂v ss_Pp ]dbp∂p. Cu a\ v
hfsc k©mc kzmX¥yw B{K
ln°p∂ H∂msW∂v ss_Pp
]dbp∂p. CXphsc ss_Pp 20
tXmfw hyhkmb߃ sNbvX
Xn¬ \mtem At©m FÆw
am{XamWv hnPbn®Xv. ]cmPb
s∏´ F√m kwcw`ßfnepw Xf
¿∂v t]mImsX ss[cyw sImSp
ØXv Cu a\ v Xs∂bmWv.
hnPbØns‚ sImSn ]mdn°≥
th≠n am{Xa√msX ]cmPb
Øn\v apJw sImSp°msX
]mbp∂ ss_Pp s\Spt¶cnbp
sS I≠p ]nSpØw Ct∏mgpw
k©cn®p sIm≠ncn°pIbm Wv.
ASpØ I≠p]nSpØØns‚
Xnc°nemWv Ct∏mƒ ss_Pp.
November 2017
9 Cover Story
Fw. Fw. cmtKjv
AwKoIrX Npa´v sXmgn
emfnIf√mØhscs°m≠v
Ib‰nd°v tPmenIƒ \SØp
tºmgpw B[p\nI b{¥ßƒ
(sPkn_n s{Ibn≥ Sn∏¿
apXembh) D]tbmKn®pw
Ib‰nbnd°p \SØptºmƒ B
{]tZisØ sXmgnemfn bqWn
b\v sImSpt°≠ Iqenbmb
‘t\m°vIqen' F∂ `ojWn
X{¥Øn\v ap∂n¬ hogmØ
hyhkmbnIƒ tIcfØnep
≠mhn√. CXn\mWv am‰w hcm≥
t]mIp∂Xv.
hyhkmb ÿm]\ß
fnse Ib‰nd°n\mbn DSabv°v
C„ap≈ sXmgnemfnItftbm
b{¥ßtftbm D]tbmKn°m
\p≈ Hm¿Un\≥kn¬ Kh¿ W¿
H∏n´ncn°pIbmWv. DSabv°v
C„ap≈ sXmgnemfn Itftbm
b{¥ßtftbm D] tbmKn°mw
F∂XmWv Cu Hm¿Un\≥
knse as‰mcp {]tXyIX. tIc
fsØ hyhkmb kulrZam
°m≥ CSXvk¿°m¿ sIm≠p
h∂ hnπhIcamb Xocpam\w
F∂Xn\pa∏pdw Cu Imcy
Øn¬ F∂pw CSXp]£Øn\v
{]tXyIn®v kn.]n.FΩn\v
XethZ\ kr„n ®ncp∂ t{SUv
bqWnb\v ]m¿´n Xs∂ Ipcp
°n´v ]nSn®p F∂XmWv Cu
Hm¿Un\≥kns\ thdn´Xm
°p∂Xv. tIcf Npa´v --sXmgn
emfn \nbaw t`ZKXn sNbvXv
Gtgmfw am‰ßfmWv CXn\mbn
hcpØnbsX∂dnbp∂p. Hm¿Un
\≥kv ]pdØndßnbm¬ IqSp
X¬ hy‡X hcpw.
Ct∏mƒ ho´mhiyØn\v
am{XamWv Ib‰nd°n\v C„ap
≈ sXmgnemfnIsf \nban
°m≥ A\phmZap≈Xv. ]pXnb
k¿°m¿ \o°w e{]m]vXnbn
seØp∂tXmsS hyhkmb
]m¿°pIfnepw {]tXyI kmº
ØnI taJeIfnepw hyhkmb
{]tZiambn hn⁄m]\w
sNbvXn´p≈ ÿeßfnepw
kz¥w sXmgnemfnIsf D]tbm
Kn°m\mIpw. hyhkmb ÿm]
\߃°p≈n¬ Npa v sXmgnem
fnIƒ AhImihmZw D∂bn
°p∂Xv \ncp’mls∏SpØpI
F∂ Dt±iyw Xs∂bmWnXn\v
]n∂nse∂v hyhkmb a{¥n
F.kn sambvXo≥ Xs∂
hy‡am°nIgn™p. sXmgn¬
F∂Xpw Iqensb∂Xpw DSa
bpw sXmgnemfnbpw XΩnep≈
November 2017
10 Cover Story
]ckv]c[mcWtbmsSbp≈
\ymbmhImiamsW∂pw Ahn
sS `ojWnIƒ°pw Iøq°n
\pw ÿm\ans√∂pw CSXv
k¿°m¿ {]Jym]n°ptºmƒ
hyhkmbtemIw H∂S¶w Cu
am‰Øn\v IøSn°psa∂Xn¬
kwiban√. tIcfØns‚
sXmgn¬ kmlNcyßfnenXp
≠m°p∂ am‰hpw ImWm\ncn
°p∂tXbp≈q. am\yamb
sXmgn¬s]cpam‰w GsXmcp
tPmen°psa∂ t]mse Npa´v
sXmgnemfn kwLS\Iƒ°pw
_m[IamIm≥ Cu \nbaw
F{X am{Xw KpWw sNbvXp
sh∂v tijw ]cntim[n°
s∏tS≠XmWv. Ct∏mƒ tIcfw
`cn°p∂ ]m¿´nsbXs∂
kwLSnX tijnbneqsS ]nSn
s®Sp°m≥ {ian® Ncn{Xap≈
t{SUv bqWnb≥ kwkv--Imcw Cu
\nbasØ Fßns\bmIpw
t\cnSpI F∂ Bi¶ am{Xta
bp≈q. C—mi‡nbpw Znim
t_m[hpap≈ Hcp k¿°mcn\v
hyhkmb temIsØ I≠ns√
∂v \Sn°m\mIns√∂ ]nWdm
bn k¿°mcns‚ Cu Xocpam\w
Ncn{XamsW∂Xn¬ X¿°an√.
ssek≥kv t\Sm≥ kwcw
`I≥ sX‰mb hnhcw \¬In
sb∂v Is≠Ønbm¬ A©v
e£w cq] ]ngboSm°m\p≈
Xocpam\w Hm¿Un\≥knep
s≠∂v ]dbp∂p. ]t£ CXn¬
t\cnb Hcp A]mIX ImWp
∂p≠v. apS°v apXens‚ C{X
iXam\w F∂ \nc°v ]ngbm
bn \n›bn®m¬ AXv k¿°m
cn\pw kwcw`I\pw Ipg∏an√m
Ø Hcp Xocpam\amtbs\ F∂v
tXm∂p∂p. ImcWw henb
apX¬ apS°p≈ ÿm]\߃
t_m[]q¿Δw sX‰v sNbvXv
A©v e£w ]ng \¬Im≥
XømdmIp∂ kmlNcyw
CXneqsS Hgnhm°mambncp∂p.
AXpt]mse sNdpInS kwcw`
I\v Adnhn√mbva aqew kw`hn
°p∂ sX‰n\v henb ]ng \¬
Ip∂ kmlNcyhpw C√mXm
°m≥ CXv aqew km[nt®s\.
kwcw`w XpSßm≥ At]£
\¬In ap∏Xv ZnhkØn\Iw
A\paXn e`n®ns√¶n¬ A\pa
Xn e`n®Xmbn IW°m°m
sa∂ hyhÿbpw \S]Sn{Ia
߃ thKØnem°m\pXIp∂
XmWv. en^v‰pIƒ°v h¿jw
tXmdpw ssek≥kv ]pXpt°
≠Xv aq∂v h¿jØn semcn°
em°nbXv kwcw`I¿°v klm
bIamb Xocpam\amWv. Hm¿Un
\≥kv \nbaambn AXns‚
^ew kwcw`I\v ]q¿Æambn
BkzZn°m\mIp∂ kmlNcyw
hcpsa∂ {]XymibmWv hyh
kmb temIØn\p≈Xv.
tPmen sNømsX Iqenhm
ßp∂Xv icnbs√∂v ASp
ØnsS apJya{¥n ]nWdmbn
hnPb≥ ]d™n´pw t{SUv
bqWnb\pIƒ AXv apJhnebv-
-s°SpØncp∂n√. AtX kabw
]pXnb k¿°mdns‚ \bw
sNdpInS sFSn kwc`ßfS°
ap≈ Ãm¿Sv A]v Iº\nIsf
]camh[n t{]m’mln∏n°p
Isb∂XmWv. F∂m¬ tIcf
Øns‚ A`nam\tI{\amb
sSIv--t\m]m¿°n¬ `cWm\p
Iqe sXmgnemfn bqWnb\S°w
t\m°vIqenbpsS t]cn¬ kwcw
`Isc ]oUn∏n®Xv henb hm¿
Øbmbncp∂p. Cu \ne XpS¿
∂m¬ Iº\n Dt]£n°≠
kmlNcyamsW∂pw Ãm¿ v A]v
DSaIƒ ]d™ L´ØnemWv
k¿°mcns‚ Hm¿Un\≥kv.
hyhkmb hmWnPy taJ
ebnse amμyw, Xf¿®, hnIk\
apcSn∏v CXns\ms° sXmgnemfn
November 2017
11 Cover Story
bqWnb\pIfpsS ISpw]nSp
Øhpw hnet]iepsams°
tZmjIcamWv F∂v CSXp]£
k¿°m¿ Xncn®dn™ncn°p
∂p. ]nWdmbn k¿°m¿ Cu
hnjbØn¬ Xo¿®bmbpw
A`n\μ\w A¿ln°p∂p.
as‰mcp `cWIqSambncp
∂psh¶n¬ F¥mhpambncp∂p
CXnt\mSp≈ t{SUv bqWnb≥
\ne]msS∂v ]dbm\mIpambn
cp∂n√. AtXkabw C{Xtb
sd°mew tIcfØns‚ hnIk
Øn\v XSkambn amdnb \ne]m
SpIƒ Xncn®dn™v sIm≠p≈
Ip‰kΩXambpw CXns\
ImWmw. am‰ßƒ°v C\nbpw
\ap°v ImtXm¿Øv \n¬°mw.
H∏w \√ am‰ßƒ°v IøSn°mw.
km[\ßfpsS ssIam‰
Øn\v hyhkmbnImSnÿm\Øn¬
t{Um Bfn√mhnam\w) D]tbmKn
°p∂Xn\v kmlNcysamcpßp∂p.
I¿i\ am\ZfißtfmsSbmWv
tI{μ k¿°m¿ A\paXn \¬IpI.
t{Um D]tbmKØn\v khntij
\º¿ (bpsFF≥), tdUntbm
XcwK SmKv XpSßnbh Dƒs∏Sp
Ønb IcSp t{Um \bw thyma
bm\ a{¥mebw ]pdØnd°n.
IcSp\bw AwKoIcn®m¬
cmPyØv t{UmWpIfpsS hyh
kmbnI D]tbmKw km[yamIptam
F∂ tNmZyØn\p AsX F∂mbn
cp∂p knhn¬ thymabm\ sk{I
´dn B¿. F≥.Nus_bpsS adp]Sn.
km[\ss°am‰Øn\p Iº\n
Iƒ°p t{Um¨ D]tbmKn°m\m
Ipw. t{UmWpIƒ°v khntij
\º¿ A\phZn°pw. 250 {Kman¬
Ipdhv mcap≈ \mt\m t{UmWpI
ƒ°v Cfhp≠mIpsa∂v UnPnknF
IcSn¬ ]dbp∂p.
henb N¿®Iƒ°p tij
amWv D]tbm‡ kulrZ IcSv
Xbmdm°nbsX∂p Nus_
Nq≠n°m n. Unkw_¿ Ahkm\
tØmsS \S∏m
°m\mWv Dt±in
°p∂Xv. 200 ASn
DbcØn¬ ]I¬
am{Xta C\n t{Um
¨ ]dØm\mIq.
t{Um WpIsf A©v
hn mKambn Xncn®n p
≠v. 250 {Kmw hsc
\mt\m, c≠p Intem
{Kmw hsc ssat{Im, 25
Intem{Kmw hsc an\n,
150 Intem{Kmw hsc kvtamƒ, 150
Intem{Kman¬ IqSpX¬ em¿Pv
F∂nßs\bmWp hn P\w.
t{UmWpIƒ°p bpWoIv
sFU‚n^nt°j≥ \º¿
D≠mIpw. an\n Im‰Kdn sXm´p
≈hbv°v dntam´ v ss]e‰v
A\paXnbpw Bhiyam°n.
B¿F^vsFUn\knw (tdUn
tbm {^oIz≥kn sFU‚n
^nt°j≥) t{UmWpIfn¬
Ab®nStØ°p XncnsI hcm
\p≈ kwhn[m\hpw (tlmw
_´¨) Iq´nbnSn Hgnhm°m
\p≈ {]tXyI shfn®hpw
ÿm]n®ncn°Ww. Chsb Ce
I®hS Bhiy߃°v C\n
t{UmWpIƒ D]tbmKn°mw;
\n_‘\Iƒ I¿i\w
{ŒmWn°embn Xncn®dnbm
\pamIpw.
]d°en\v thsdbpw \nb
{¥Wßfp≠v. hnam\Ømhf
Øn\p A©v Intemao‰¿ Np‰f
hn¬ \ntcm[\ap≠v. IqSmsX,
cmPym¥c AXn¿Ønbn¬\n∂v
50 Intemao‰dnepw IS¬XocØv
500 ao‰dnepw ]d°m\mhn√.
t{Um¨ hgnbp≈ tZihncp≤
{]h¿ØnIsf XSbpI IqSnbm
Wv \nb{¥W߃ sIm≠pt±
in°p∂sX∂p a{¥mebw
hy‡am°n.
November 2017
12 Management
BXnc ‰n. Fkv
c≠p h¿jambn kq£n
®ph® ]Øp cq]m \mWb߃
tN¿Øv h®v A—\v Hcp kΩm
\w hmßm≥ tlm≠bpsS tjm
dqante°v t]mIptºmƒ ]Xnaq
∂pImcn cq]mepw F´phb p
Imc≥ bmjnbpw Hcn°epw
hnNmcn®v ImWn√ CXv hen
sbmcp hm¿ØbmIpsa∂v.
Ign™ Znhkßfn¬ tIcf
Ønepw a‰v kwÿm\ßfnepw
N¿® sNøs∏´ hm¿Øbm
WnXv. X߃°v e`n® ]Øv
cq]m \mWbXp´pIƒ kq£n®v
h®v Ah¿ A—\v Hcp°nbXv
hensbmcp k¿ss{]kv Bbncp
∂p. amXm]nXm°sf Adnbn
°msX hensbmcp _mKn¬
62000 cq]bpw sIm≠v ASpØ
_‘phpsamØv tlm≠bpsS
tjmdqanseØnb Ip´nIsf
BZyw Ah¿ Ku\n®n√. F∂m
¬ ChcpsS e£yw AhtcmSv
]¶ph®t∏mƒ tjmdqanse
F√mhcpw cq]mens\bpw bmjn
s\bpw ImWm≥ HØpIqSn.
]n∂oSv tjmdqanse A©p t]¿
IqSnbncp∂v \mWbXp´pIƒ
FÆn Xn´s∏SpØn. A—\p≈
kΩm\amb tlm≠ BŒoh
Ip´nIƒ°v ssIamdptºmƒ
tjmdqan¬ h∂ a‰v IÃtagv--kpw
B Imgv®bv°v km£nbmbn.
ho´n¬ a°ƒ Hcp°nb k¿
ss{]kv kΩm\w hmXn¬ °se
Ønbt∏mƒ B A—s‚ a\
pw kt¥mjw sIm≠v H∂v
Ic™n´p≠mIpw.
November 2017
13 Management
Cßs\ Hcp a°sf e`n®
B A—\pw AΩbpw F{X `m
Kyhm∑mcmsW∂v hm¿Ø hm
bn®hcpw IcpXmXncp∂p
ImWn√. H∏w XßfpsS a°fpw
Cßs\ kºmZyioeap≈hcm
bncps∂¶ntem F∂pw Nn¥n®n
´p≠mIpw. F∂m¬ kºmZysa
∂Xv GXv {]mb°m¿°pw GXv
{]mbw sXm´pw BImsa∂
XmWv kXyw. sNdp∏Ønte
Ip´nIsf kºmZyioew \s√m
cp kwcw`Is‚ e£WamWv.
amXm]nXm°ƒ Cu A©v
Imcy߃ {i≤n°q Ip´nIsf
kºmZyioeØneqsS kwcw`I
cwKtØ°v hgnIm´mw...
kºmZyw ioeam°q
kºmZyw Hcp ioeam°q.
kºmZyw F∂ Bibw Ip™p
a\ nte°v IS∂p Ign™m¬
AXv hepXmbmepw a\ n¬
Xs∂ InS°pw. \√ ioeØn
te°p≈ hgnbmWv kºmZyw.
F¥v kq£n®v D]tbmKn
°m\pw kq£n®v hbv°m\pap
≈ IgnhmWv Ip™p߃°v
Cu ioeØneqsS e`n°p∂Xv.
amXm]nXm°ƒ Cu A©v
Imcy߃°v {i≤ \¬Inbm¬
\nßfpsS Ip™pßsfbpw
kºmZyioeap≈hcm°mw. \√
kºmZyioew \mfsØ kwcw`
I\p≈ XpS°w IqSnbmWv.
kz¥ambn \nt£]߃
D≠mIp∂nSØv Hcp kwcw`I≥
IqSn P\n°p∂p.
1. ]WanS]mSpIsf°pdn®v
Ip´nItfmSv kwkmcn°mw
\n߃ Ip´nbpsamØv Hcp
bm{X t]mIptºmƒ tNmƒ
_qØntem As√¶n¬ Im¿ t]
B‚ v ]m¿°nßv Gcnbbn¬
FØptºmƒ AhnsS Nnehm
Ip∂ ]Ww F{XbmsW∂v
Ip´nbpw Adnbpw hn[w kwkm
cn°pI. Ignbpsa¶n¬ Ip´nbp
sS ssIhiw ]Ww G¬∏n®v
AXv AhnsSbp≈h¿°v \¬
Iphm≥ \n¿t±in°pI. _m°n
]Ww Ah¿ Xcm\ps≠¶n¬
AXpw \nßfpsS km∂n[y
Øn¬ Ip´ntbmSv hmßm≥
]dbpI. F{X In´nsb∂v
FÆm≥ Ip´ntbmSv ]dbpI.
dtÃmd‚pIfn¬ t]mIptºmƒ
F{X Sn∏v sImSp°p∂p F∂p
≈ Imcyhpw Ip´n ImWpw hn[w
sNøWw. Fßs\ s]mXpÿ
eßfn¬ s]cpamdp∂p F∂pw
Ip´n CXphgn a\ nem°pw.
Aßs\ Hmtcm Znhkw F{X
Nnehmsb∂pw F{X kºmZn
s®∂pw Ip´ntbbpw Adnbn
°pI. Znhtks\bp≈ ]WanS
]mSpIsf°pdn®v Ip´n°v sNdn
b [mcWbp≠m°m≥ CXneq
sS klmbn°pw. _UvP‰v
F¥msW∂pw Fßs\ ]Ww
Nnehm°Wsa∂pap≈ sNdnb
Adnhv Ip´n°v e`n°p∂p.
2. sNdnb {]Xn^e߃
\¬Imw kΩm\ambn
Ip´n sNøp∂ sNdnb Im
cy߃°v t{]m’ml\w F∂
coXnbn¬ kΩm\ambn sNdnb
XpIIƒ \¬Imw. ho´n¬ Ip´n
Isf°qSn ]¶mfnIfm°n sN
øm≥ ]‰p∂ tPmenIfmWv
XpWn aS°n sh°¬, Km¿U
Wn¬ klmbn°¬, tK‰v Xpd
°m≥ klmbn°¬, hoS v
hrØnbm°m≥ AΩsb klm
bn°¬ F∂nßs\bp≈ Imcy
߃. Chbnse√mw Ip´n
]¶psIm≈ptºmƒ kΩm\am
bn sNdnb XpIIƒ Ip´n \¬In
AhtcmS v AXv kq£n®v
hbv°m≥ ]dbpI. sNdnb
IpSp° AXn\mbn Ip´n°v
\¬IpI. ]Wsa√mw CXn¬
\nt£]n°m≥ Ip´ntbmS v
\n¿t±in°pI. CXneqsS Ip´n
hoSn\v th≠nbpw amXm]nXm
November 2017
14 Management
°ƒ°v th≠nbpw henb
Imcy߃ sNbvXXmbn Ah¿
°v Xs∂ tXm∂pw. am{Xa√
tPmenIƒ sNøm≥ CXv Ip´n
Isf IqSpX¬ X¬]ccm°pw.
3. kºmZyØns‚ {]m[m\yw
kzbw a\knem°n°pI
Ip´nbpsamØv \n߃
ISbn¬ t]mIp∂p. ISbnse
GsX¶nepw Hcp hkvXphn
te°v DZmlcWw Ifn∏m´
Øn\v th≠n Ip´n B{Klw
{]ISn∏m¬ AXv kz¥am°m≥
Ip´ntbmSv Xs∂ ]Ww Iq´n
sh®v kºmZn°m≥ \n¿t±
in°pI. As√¶n¬ Ip´nbpsS
Iøn¬ t]m°‰v aWnbmbn
\¬Inbncn°p∂ ]Ww D]tbm
Kn°m≥ ]dbpI. Ip´n°v B
Ifn∏m´tØmSv Xm¬]cyw
IqSpXeps≠¶n¬ X\nsb
]Ww kzcp°q´m≥ Ip´n Xøm
dmIpw. CXneqsS B Hcp
hkvXpw kz¥am°m≥ D≈
B{Klhpw AXn\p th≠n
kºmZn°m\p≈ a\ pw
D≠mIpw. C∂sØ sNdnb
sNdnb kºmZyßfmWv
\mfsØ henb em`w F∂v
]Xnsb Ip´nsb ]d™v
a\ nem°n°pI.
4. \nt£]w Fs¥∂v
ImWn®p sImSp°pI
15 hb p Ign™m¬
Ip´nIƒ°v ]n∂oSv Ah[n
Znhkßfn¬ sNdnb tPmen°v
t]mIm\p≈ Ahkcw Hcp°p
I. sNdnb tjm∏pIfntem at‰m
_n√nMv sk£\ntem ]m°nMv
sk£\ntem D≈ sNdnb
tPmenIƒ Ip´nIƒ sNøp∂Xv
\√XmWv. AXn¬ \n∂p≈
hcpam\w AhcpsS t]cn¬
Xs∂ _m¶v AIu≠n¬
\nt£]n°m≥ AhtcmS v
]dbpI. AXv \nt£]nt°
≠Xpw Nnehmt°≠Xpw Ah
cpsS ISabmsW∂v t_m[ys∏
SpØpI. CXneqsS Bhiy
Øn\v ]Ww Nnehm°m≥
Ah¿ ]Tn°pw. F∂m¬ Ah
sc ]q¿Æambpw hnizkn°p∂p
s≠¶nepw Ip´nIƒ F¥v
sNbvXmepw Ahsc \n߃
{i≤n°p∂ps≠∂v Ah¿°v
a\ nemIWw. sNdnb sNdnb
\nt£]ßfn¬ \n∂pamWv
]ecpw henb henb _nkn\
pImcmbXv F∂v Ip´nsb
Hm¿Ωn∏n°pI.
5. kmºØnI ImcyØn¬ \nß
fmbncn°Ww tdmƒtamU¬
\nßfpsS Ip´n \nßsf
I≠mWv ]Tn°p∂Xv. F√m
ImcyØnepw Ip´n \nßsfbm
bncn°pw tdmƒ tamU¬ B°p
I. kmºØnI ImcyØnepw
\n߃ Ip´n°v tdmƒ tamU¬
BIpI. NnehpIpd®v ]Ww
ssIImcyw sNøp∂Xpw sNdp
XpIIƒ \nt£]n°p∂Xp
sa√mw \n߃ Ah¿°v ImWn
®psImSp°pI. F∂m¬ ]W
Ønt\mSv B¿Øntbm ]Ww
Nnehm°p∂Xn¬ AanX ]nip
t°m {]ISn∏n®v \n߃ ]¶v
hbv°p∂ Bibw sX‰n≤cn
°msXbpw {i≤n°Ww.
November 2017
15 Focus
Xo¿Øpw Ft°m{^≠v
enbmb t]∏¿_mKv DXv∏∂
߃; A\mbmkw t]∏¿
_mKpIƒ \n¿Ωns®Sp°m≥
Ignbp∂ t]∏¿ _mKv \n¿Ωm
Wb{¥w Cu c≠v hnhcW
߃ aXnbmIpw P\߃°v
_mKv amÃdn's\ Xncn®dnbm≥.
F∂m¬ aebmfnIƒ°v kp]cn
NnXamb t]∏¿ _mKv \n¿Ωm
W hyhkmbØnse ap≥\nc
°mcmb tIm´bw Bÿm\
am°n {]h¿Øn°p∂ ‘_mKv
amÿ' C\n XßfpsS {]h¿Ø
\߃ hym]n∏n°m≥ Hcpßp
∂p. {]IrXnbptSbpw PohPme
ßfptSbpw \e\n¬∏ns\ tZm
jIcambn _m[n°msX Fß
s\ _mKv \n¿ΩmWw \SØmw
F∂v ImWn®p X∂hcmWv
_mKvamÿ. XßfpsS {]h¿
Ø\ßfpsS ]pXnb apJsØ
Ipdn®v ]dbptºmƒ _mKv
amÃdn's‚ Aac°mc\mb
sI.sP tXma v BÀmZØns‚
s\dpIbnemWv.
_mKv amÿ kzmKXw
sNøp∂p.
_mKv amÃdpw t]∏¿
_mKv \n¿ΩmW b{¥hpw
tIcfØn¬ H∂msI Adnbs∏
´p Ign™p. πmÃn°v Iymcnb¿
_mKpItf°mƒ P\߃
Ft°m{^≠venbmb t]∏¿
_mKpIfn¬ {][m\nbmb _mKv
amÃsd Xncs™Sp°m≥ XpS
ßnbXv AXns\mcp DØa
DZmlcWamWv. temIsaºm
Spap≈ HmtcmcpØcptSbpw
ASptØ°v FØnt®cm\p≈
XpS°ØnemWv _mKv amÿ
Ct∏mƒ. _mw•qcn¬ ASpØv
Xs∂ Bcw`n°m\ncn°p∂
_mKv amÃdns‚ {_m©v AXn
\p≈ BZy Nhn´p ]SnbmWv.
am{Xa√ temIsam´msI
D≈ CSØp\n∂pw {^mss©
knIsfbpw _mKv amÿ
XncbpIbmWv. XßfpsS _mKv
\n¿ΩmWb{¥hpw AXns\
Ipdn®p≈ IqSpX¬ ]cnioe
\hpw ]I¿∂p \¬Im≥ Ign
hp≈ {^mss©knIsfbmWv
_mKv amÿ Xncbp∂Xv.
IqSmsX XßfpsS _mKv DXv∏
∂߃ hn¬°m\pw tdm sa‰ocn
b¬kv hn]W\w sNøm\pw
IgnhpIfp≈ {^mss©knI
sfbpw _mKv amÿ Xncbp∂p≠v.
ssI]nSn°mw
_mKv amÃdns\m∏w...
November 2017
16 Focus
temIØmIam\ap≈hsc
{]IrXntbmsSm∏w tN¿°m≥
_mKv amÿ XømsdSp°p
tºmƒ a\t msS Xm¬]cyap
≈h¿°pw _mKv amÃdpambn
HØp tNcmsa∂v sI.sP
tXma v ]dbp∂p
_mKv amÿ Z s_Ãv
tIcfw πmÃn°v \ntcm[
\w {]Jym]ns®¶nepw ]q¿Æam
bn πmÃn°ns‚ D]tbmKw
XSbm≥ CXphsc km[n®n´n√.
F¶nepw _mKv DXv∏∂ßfn¬
_mKv amÃdns‚ t]∏¿ _mKv
DXv∏∂߃°v Unam‚p≠v.
s{S‚pIƒ°\pkcn®v H‰
t\m´Øn¬ Imgv®sb kzm[o
\n°p∂ Unssk\pIfmWv
_mKv amÃdns‚ DXv∏∂ß
fpsS {]tXyIX. BI¿jI
amb \ndßfnepw hyXykvX
BIrXnbnepw hen∏Ønepw
Unssk\nepw t]∏¿ _mKp
Iƒ hn]Wnbn¬ kpe`amWv.
{]oanbw _mKpIƒ, F°tWm
an _mKpIƒ, Kn v‰v _mKpIƒ,
\yqkvt]∏¿ _mKpIƒ, ssh≥
_mKpIƒ F∂nßs\ At©m
fw hn`mKßfnembn _mKpIfp
≠v. Hmtcm C\w _mKpIƒ°pw
Bhiy°mtcsdbmWv. Chbp
sSsb√mw \n¿ΩmWØn\p]
tbmKn°p∂ Akwkv --IrX
hkvXp t]∏¿ BbXn\m¬
{]IrXnt°m PohPme߃
t°m tZmjIcambn `hn°p∂n
√ F∂Xv hensbmcp {]tXyI
XbmWv.
sI.sP tXma v F∂
a\pjys\ Adnbmw
t]∏¿ _mKpIsf t]mse
Xs∂ _mKv \n¿ΩmW b{¥
Øn\pw Bhiy°mcps≠∂dn
™t∏mƒ Xs‚ I≠p]nSpØw
Iøn¬ hbv°msX ssIamdm≥
k∂≤X ImWn® hy‡nbmWv
sI.sP tXma v. Xm¬]cyap≈
hy‡nIƒ°pw IpSpw_{io
kwL߃°psa√mw t]∏¿
_mKv \n¿ΩmWØn¬ At±lw
]cnioe\w \¬Inhcp∂p.
sXmgn¬ clnXcmb ho´Ωam¿°v
ho nencp∂ sNømhp∂ sXmgn¬
]cnioen∏n°pI F∂ e£yhpw
CXn\p]n∂neps≠∂v sI.sP
tXma v ]dbp∂p. am{Xa√
]cnioe\thfbn¬ Bhiyap≈
h¿°v t]∏¿ _mKv \n¿ΩmW
b{¥hpw hmßphm\p≈ k÷o
IcWßfpw Hcp°m≥ sI.sP
tXma v ad∂n√.
1986 apX¬ t]∏¿
\n¿ΩmW cwKsØ kPoh
km∂n[yambn amdnb sI.sP
tXma v kwcw`I cwKØpw
s]mXpcwKØpw
At±lØns‚ km∂n[yw
sIm≠v al\ob kw`mh\
IfmWv \¬Inbn´p≈Xv.
tIm´bw kuØv sPbvko
kns‚ XpS°w apXep≈ AwK
amb At±lw 2010¬ s{]knU
≠mbpw {]h¿Øn®n´p≠v.
tIcf kvtamƒ kv--tI¬ C≥U
kv{Sokv Atkmkntbjs‚
FI-vknIyq´ohv IΩn‰n saºdm
Wv At±lant∏mƒ. IqSmsX
Ct‚m˛bpFkv tNº¿ Hm^v
sImtag vkn¬ AwKXzhpw,
tIm¨^nUtdj≥ Hm^v
C¥y≥ C≥Ukv{Sobn¬ AwK
Xzhpw, tIm´bsØ tNº¿
Hm^v sImtagvkv B‚ v C≥U
kv{Sobnepw At±lØn\v AwK
Xzap≠v. sshFwknFbnse
t_m¿Uv saºdpw, tIm´bw
Unkv{SnŒv _mkv--°‰vt_mƒ
Atkmkntbj≥ FI-vknIyq
´ohv IΩn‰n saºdpw tIm´bw
¢∫v saºdpw IΩn‰n saºdpw
IqSnbmWv At±lw. tIm´bw
]mºmSnbnse Kh¨sa‚ v
F≥Pn\obdnMv tImtfPmb
cmPohvKm‘n C≥Ãn‰yq v Hm v
sSIvt\mfPnbnse ]nSnF
{]knU‚mbpw At±lw tkh
\w A\p„n®n´p≠v. Zo¿Lamb
CgIfp≈ t\m´v_p°v C¥y
bn¬ BZyambn I≠p]nSn®Xv
At±lamWv.
{]IrXnsb aen\am
°msX _mKv amÃdn
s\m∏w tN¿∂v {]h¿
Øn°m≥ temIsaºmSp
ap≈hsc kzmKXw
sNbvXv _mKv amÿ
£Wn°p∂p; hcq R߃
s°m∏w ssItIm¿°mw.
Ph : +91 9447288234,0481 258 2749 / 2562749
November 2017
17 Focus
BZtØmSv A∂v ssZhw
]d™p: “hne°s∏´ I\n \o
kv{XobpsS hm°v tI v £n®p.
\o aqew aÆv i]n°s∏´Xm
bncn°pw. Bbqjv--°mew apgp
h≥ ITn\m[zm\w sIm≠v \o
AXn¬ \n∂v Imebm]\w
sNøpw. AXv ap≈pw apƒs®Sn
Ifpw \n\°mbn h¿Øn°pw.
hbense kky߃ \o `£n
°pw. aÆn¬ \n∂v FSp°s∏´
\o aÆnt\mSv tNcp∂Xv hsc
s\‰nbnse hnb¿∏v sIm≠v
`£Ww kºmZn°pw. \o s]mSn
bmWv s]mSnbnte°v Xs∂ \o
aSßpw.'' ]dpZokbn¬ \n∂v ]m]w
sNbvXv ]pdØm°s∏´ BZna
a\pjyt\mSv ssZhw ]d™Xv \o
aÆnt\mSv a√n´v Pohnt°≠n
hcpsa∂mWv. a\pjy\pw aÆpam
bp≈ a¬∏nSpØw A∂v XpSßnb
XmWv.
BZyamZyw aÆn¬ hnb¿
s∏mgp°n `£Ww kºmZn®
a\pjy≥ ]n∂osSt∏mtgm aÆn
s\ ad∂v `£Ww kºmZn
°m≥ XpSßn. F∂m¬ aÆns\
ad∂Xns‚ im]w C∂v a\p
jy≥ a\ nem°n Ign™p.
sXmSp∂Xpw `£n°p∂Xpw
izkn°p∂Xpsa√mw hnjam
sW∂ Xncn®dnhv Xncn®v aÆn
s\ tXSnt]mIm≥ a\pjys\
Nn¥n∏n®p XpSßn. henb ho´n
se sNdnb ap‰sØ t{Km_m
Knse ]®°dn sNSnbpw, a´p∏m
hnse IrjntØm´hpsa√mw
AXns\√mw sXfnhmWv. F√mw
a\ nem°nbt∏mƒ Xncn®p
t]mIm≥ aÆn√mØ Ahÿ,
]cn]men°m≥ kaban√mØ
Ahÿ. F∂m¬ kaban√m
Øhsc t]mepw Xncn®v aÆns\
kvt\ln°m≥ ]Tn∏n°pIbm
Wv ‘{Ko≥ ssIcfn'. ‘\mw \ap
°mbn ]®∏v hncn°mw˛ A footstep to green kerala' F∂
temtKm IqSnb {Ko≥ ssIcfn
t]cv A¿Yam°pw hn[w ]®∏v
hnX® qanbmWv {Ko≥ ssIcfn
e£yw hbv°p∂X.v tPmenØn
c°v ImcWw Znhkhpw sh≈
samgn°m≥ Ignbp∂ns√∂pw
]cn]men°m≥ Ignbp∂ns√
∂pw C\n ]dbcpXv. {Ko≥
ssIcfnbpsS Iøn¬ F√m
Xnc°n\pw ]cnlmcap≠v.
aÆns\ kvt\ln® a\pjy≥
Hcp Hmt´msamss_¬
UntπmΩm°mc\v aÆnse¥v
Imcyw F∂v tNmZn®m¬ A
sXmcp IYbmWv. Xncph√ kz
tZin ]n.F kRvPbv Hmt´m
samss_¬ Untπmam ]T\Øn
\p tijw ]e {]apJ Iº\nI
fnepw tPmen t\m°n. HSphn¬
P\d¬ amt\P¿ XkvXnIbn
epw hsc FØn. ChnsSsb√mw
tPmenbnembnc°ptºmƒ
Xs∂ _n_nFbpw Fw_nF
bpw Icÿam°n. AhnsS
\n∂mWv kRvPbv Xncn®v aÆn
te°v hcp∂Xv. AXn\v kRvP
bv°v {]tNmZ\ambXv At±l
Øns‚ A—≥ sI.B¿ A¿
÷p\ ]Wn°cmWv. UnsshF
kv]n dm¶n¬ dn´b¿sa‚mb
hy‡nbmWv kRvPbv --bpsS
A—≥. tPmenbn¬ Ccn°ptºm
ƒ Xs∂ Ah[n Znhkßfn¬
I¿jIs‚ thjsaSpØ
Wnbpw. sNdp∏w apX¬ CXp
I≠v hf¿∂Xv sIm≠mIWw
Adnhv h®t∏mƒ apX¬ A—
s\m∏w tNcm\mbncp∂p kRvP
bv°pw C„w. hnZym`ymkØns‚
aXn¬ Ibdnsb¶nepw aÆnt\m
Sp≈ kvt\lw a\ nep≠m
bncp∂p. CXmWv kRvPbv--sb
‘C‚enP‚ v In®¨ Km¿U¨'C\n \nßfpsS a´p∏mhnepw ]®hncn°pw
November 2017
18
henb henb ]ZhnIfn¬ \n∂v
]ns∂bpw Im¿jnIcwKtØ
s°Øn®Xv.
Im¿j nIc wKØns\mc p
I≠p]nSpØw
Irjn sNøm≥ aSn°p∂h
¿°v Hcp henb ImcWw ]dbm
\p≠v ‘kabans√∂v'. B kab
an√mbvabv°v acp∂v I≠p]nSn
°m\mWv kRvPbv BZyw
{ian®Xv. AXn\v kRvPbv--s°m
∏w kplrØv {]Zo]v Ipamdpw
tN¿∂p. Hcp]mSv \mfpIƒ
\SØnb ]co£WØns\mSp
hn¬ Ah¿ Cu kaban√mbva
bv°v Hcp ]cnlmcw I≠p
]nSn®p. kzn®n´m¬ sh≈w Hgn
°m≥ Ignbp∂ H∂v F∂v ]d
™m¬ AXv hnizkn°m≥
_p≤nap´mbncn°pw. F∂m¬
kRvPbv--bpsS Cu I≠p]nSp
Øw AXv aÆn¬ am{Xa√ vfm
‰pIfnepw sNdnb ÿeßfn¬
t]mepw Irjn sNømhp∂ 'C‚
enP‚ v In®¨ Km¿U¨' BWv.
C‚enP‚ v In®¨ Km¿U¨
]{¥≠v kv--Izb¿^o‰n¬
Hcp AXn\qX\ In®¨ Km¿U
¨ B¿s°¶nepw Nn¥n°m≥
Ignbp∂Xmbncp∂n√. F∂m¬
kRvPbv Akm[yamb B
Imcyw km[yam°n Xo¿Øp.
]{¥≠v kv--Izb¿ ^o‰n¬ ]Xn
\mev t{Km _mKpIƒ X´pI
fmbn ]ncaUv kv--ss‰enep≈
kv{SIv®dn¬ {IaoIcn°pw. CXn
te°v sh≈samgn°m\pw ka
bw Is≠tØ≠Xn√. kzn®v
_´¨ Aa¿Ønbm¬ \Ωƒ
sk‰v sNøp∂ A{Xbpw kabw
IrjntXm´Ønte°v X\nsb
sh≈w hogpw. F{X Xnc°n\n
Snbnepw km[yamIp∂ Hcp
AXn\qX\ D]IcWamWv
C‚enP‚ v In®¨ Km¿U¨.
PeZu¿e`yw D≈h¿°v hen
sbmcp ]cnlmcam¿§w IqSnbm
Wv CXv. ImcWw {Un∏v CdntK
j≥ (drip irrigation) hgnbmWv
CXneqsS sh≈w sN√p∂Xv.
\Ωƒ km[mcWbmbn sNSn
Iƒ°v sh≈samgn°p∂Xns‚
20iXam\w am{Xta {Un∏v
CdntKj≥ hgn NnehmIp
∂p≈q. A[nIw Pew ]mgm°m
sX D]tbmKn°mhp∂Xv C‚
enP‚ v In®¨ Km¿UWns‚
am{Xw {]tXyIXbmWv.
{Ko≥ ssIcfn \¬Ip∂p
Hcp IrjntØm´w XpS
ßm≥ \n߃°v B{Klap
s≠¶n¬ B B{Klw am{Xw
aXn. _m°n \n߃°p th≠p
∂sX√mw {Ko≥ ssIcfn \nß
fntes°Øn°pw. 'Bring out thefarmer in you' CXmWv {Ko≥
ssIcfnbpsS a{¥w. \nßfnse
I¿jIs\ DW¿Øphm≥
th≠p∂sX√mw {Ko≥ ssIcfn
D≠mIpw. CXnte°v sh≈w
hogp∂Xn\mbn ss]∏v IWŒv
sNtø≠ DØchmZnØw
am{Xta DSaÿ\v D≈q.
]≠v apX¬ I¿jI¿ D]
tbmKn®ncp∂ {Zh cq]Ønep≈
ssPhhfw anI-vkv t{Km_mKpI
fnte°v Hgn°p∂Xn\p≈ {]
tXyI I≠p]nSpØhpw {Ko≥
ssIcfnbpsS as‰mcp {]tXyI
XbmWv. Hm^oknte°v t]mIm
≥ sdUnbmbn \n¬°p∂ t\c
ØmWv \n߃ sNSnIfn¬ hfw
C´ns√∂ Imcyw Hm¿Ω hcp
∂Xv. C\n Fßs\ hfØn¬
sXm´v ssI hrØntISm°pw
F∂v Nn¥n®v \ncmis∏tS≠.
ssIIfn¬ Hcp Xcn t]mepw
H´n]nSn°mØ hfw sNSnIfn¬
CSmhp∂XmWv.
Htc kabw ÿeem`w,
Peem`w, kabem`w Cu aq∂v
Imcy߃ tNcp∂XmWv C‚en
P‚ v In®¨ Km¿U¨. C‚en
P‚ v In®¨ Km¿U¨ D≈t∏m
ƒ C\nbpw \nßfnep≈ Irjn
°mc≥ aSn®p \n¬t°≠ Bh
iyapt≠m. C\nbpw aÆnte°v
Cdßm≥ aSn°p∂htcmS v
kRvPbv°v ]dbm\p≈Xv H∂v
am{XamWv: “F√m a\pjycpsS
D≈nepw \Ωƒ Xncn®dnbmØ
Hcp I¿jI\p≠v. aÆnte°v
\ΩpsS ssIIƒ FØn°p
tºmƒ AXv \Ωƒ t]mepadn
bmsX B I¿jI≥ \Ωfnte
°v IS∂p hcnIbp≈q.'' C‚en
P‚ v In®¨ Km¿UWneqsS
tIcfØnse Hmtcm hy‡nsb
bpw ]®°dn Im¿jnI cwKØv
kzbw ]cym]vXam°m≥ {Ko≥
ssIcfn ap∂n´p \n¬°p∂Xn
ep≈ kt¥mjØnemWv
kRvPbv Ct∏mƒ..
\nßfpsS ho´nseØn
°pw. t{Km_mKv hbv°m
\p≈ Ãm‚ v, Ãm‚n¬
hbv°m\p≈ t{Km _mKv,
Hcp hnØn\v hfcm\p≈
an{inX߃, AXn\p
≈n¬ hbvt°≠ hnØp
Iƒ. F√mw Cu {Ko≥
ssIcfnbpsS C‚enP‚ v
In®¨ Km¿U\n¬
Focus
November 2017
19
c©nØv F. B¿.No^v FIvkn-Iyq-´ohv Hm^o-k¿
{_Ω teWnwKv skmeyq-j≥kv
Guest Column
sX°≥ tIcfØnse
{]ikvXamb Hcp s{Sbn\nwKv
ÿm]\Øns‚ Aac°mc
\mWv {]n≥kv. 1500 Hmfw
Ip´nIƒ ]Tn°p∂ Cu ÿm]
\Øn¬ \qdne[nIw Ãm^p≠v.
henb ¢mkvapdnIfpw At\Iw
Iw]yq´dpIfpw Nn√n´ Im_n\p
Ifpsams°bmbn Hcp henb
kwcw`w Xs∂bmWXv. tImgv--
kpIƒ Unssk≥ sNøp∂Xpw
]cky߃ sImSp°p∂Xpw
tImfpIƒ A‰‚ v sNøp∂Xpw
AUvanj≥ sImSp°p∂Xp
sa√mw ]e hnZKv≤cmbncn°pw
F∂v IcpXnbh¿°v sX‰n...
F√mw \ΩpsS {]n≥kv Xs∂!
Ign™ 4 h¿jambn
ÿncambn 1000˛1500 Ip´nIƒ
]Tn°p∂p. F∂m¬ AXn\∏pd
tØ°v HcSnt]mepw apt∂dm≥
km[n°p∂pan√. 5 t]cSßp∂
Hcp skbn¬kv Sow t\m°pIp
Ønbmbn Ccn°p∂pap≠v.
]t£, Ahsctb¬∏n®m¬
Cu 1000 shdpw 500 Bbn
Npcpßpsa∂mWv {]n≥kns‚
]£w. Chsc ]ncn®phn´m¬
Imcy߃ IqSpX¬ hjfmIp
tam F∂pw bap≠v. Npcp°n∏
d™m¬ {]n≥kv, sNIpØm
\pw ISen\pw \Sphn¬ Xs∂
bmWv k¿hokv am¿°‰nwKn¬
a{Xa√, s{]mUŒv am¿°‰nw
Kns‚ ImcyØnepw ]e
ÿeßfnsebpw ÿnXn
CXpXs∂bmWv. Hcp \√
skbn¬kv SoaneqsSbp≈
_nkn\kv h¿≤\ D≠mIpt∂
bn√. ]ecpw kz¥w _‘ßfn
eqsS _nkn\kv h¿≤n∏n°m≥
{ian®v kwXr]vXcmIpIbmWv.
skbn¬kn\v Bsf In´nt√?
F¥psIm≠mWv \n߃
skbn¬kv Sow hn]peoIcn
°m≥ {ian°mØXv F∂v
tNmZn®m¬ Bsf In´t≠ F∂
DØcw tIƒ°mw. ]t£ Bsf
November 2017
20 Guest Column
Fßs\ In´pw F∂v Nn¥n®n
´pt≠m? _‘phnt\bpw Ab
¬°mct\bpw kplrØv ImWn
®pXcp∂ht\bpw NpΩm ]nSn®v
skbn¬kv amt\Pcm°p∂
amPn°v \n¿Øem°Ww. F∂n
´v kmam\ybp‡n°v \nc°p∂
coXnIƒ Ahew_n°Ww.
Aßs\sb¶n¬ ]ckyw sIm
Sp°msa∂mIpw _nkn\kv
HmWdpsS adp]Sn. ]ecpw
¢mknss^Un¬ ]ckyw sImSp
°p∂Xv ImWmw. Nne¿ t\m´o
kv, t]mÿ XpSßnb a‰v sNe
hv Ipd™ coXnIfpw ]co£n
°pw. CØc°m¿ kz¥w
_nkn\kns‚ IgpØdp°p
IbmWv. sI´nSØn\pw sajn\
dn°pw sNehm°nb e£ßƒ,
shdpsX InS∂v XpcpsºSp°m
Xncn°Wsa¶n¬ lyqa≥
dntkmgv --kn\v AXnt‚Xmb
{]m[m\yw \¬Intb Xocq. Hcp
{][m\ ]{XØn¬, AXymh
iyw hep∏Øn¬, \√ coXnbn¬
sNøp∂ Hcp ]ckyw BfpIƒ
{i≤n°pIbpw Ahcnte°v
BI¿jn°s∏SpIbpw sNøpw.
\√ ]ckyw F√mØn\pw
]cnlmcamtWm?
Hcp \√ ]ckyw sNbvXp
sIm≠v am{Xambn√, hcp∂
tImfpIƒ \√ coXnbn¬ A‰
‚p sNøpIbpw, C‚¿hyq Xob
Xnbpw ÿehpw IrXyambn
]d™psImSp°pIbpw thWw.
tImƒ A‰‚ v sNøp∂Xns‚
s{]m^jWenkØneqsSbmWv
]ecpw C‚¿hyqhn\v hctWm
F∂v Xocpam\saSp°p∂Xv.
AXn\m¬ CØcw tImfpIƒ
A‰‚ v sNøm≥ Hcp s{]m^j
Wens\Øs∂ \ntbmKn°pI.
C‚¿hyp hfsc {][m\am
sW∂v a\knem°pI. AXn\m
¬Øs∂ ÿm]\Øns‚ Hm
W¿s°m∏w, km[n°psa¶n¬
Nne C‚¿hyq kv--s]jenÃpI
sf°qSn ]m\en¬ Dƒs∏Sp
ØpI. skbn¬kv amt\PdptS
bpw FIv --knIyp´ohnt‚bp
sa√mw DØchmZnØ߃
ap≥Iq´n \n›bn®n´mbncn°
Ww C‚¿hyp \StØ≠Xv.
AXns\m∏w Xs∂ Ah¿ t\Sn
sbSpt°≠ _nkn\kns\°p
dn®pw Ah¿°v ]camh[n
\¬Im≥ Ignbp∂ iºfsØ
°pdn®pw [mcW thWw.
HcpImcyw Hm¿Øphbv°pI.
\nßfpsS skbn¬kv Sow
\nßfpsS _nkn\kns‚
G‰hpw {][m\ IÆnbmWv.
AXn\m¬Xs∂, Ah¿°v \√
{]Xn^ew \¬Im≥ {]tXyIw
{i≤n°pI. C‚¿hyphn¬
\n߃°v tbmPn°psa∂v
tXm∂p∂bmsf, Abmƒ°v
]q¿Wambpw kΩXamb Hcp
iºf\nc°n¬ \nban°pI.
{]Xn^ew am{Xw aXntbm?
\√ {]Xn^ew F∂Xv
Hcp `mKw am{XamWv. Xm≥ sN
tø≠sXs¥ms°bmsW∂pw
AsXßs\ sNøWsa∂pw
hniZam°p∂ Hcp \√ s{Sbn\n
November 2017
21 Guest Column
ßv Abmƒ°v \¬tI≠Xp≠v.
Ignbpsa¶n¬ skbn¬kv
amt\P¿°v Xmsg hcp∂ FIv--
knIyp´ohpIsf At±lØns‚
km∂n[yØn¬ Xs∂ sXc
s™Sp°pI. IqSpX¬ DØc
hmZnØt_m[hpw HmW¿
jn∏pw \¬Im≥ AXv D]Icn
°pw. CXns\√mw tN¿Øv Hcp
amkØn¬ IqSpX¬ kabw
FSp°cpXv. IqSpX¬ kabsa
Sp°p∂Xv Soans‚ Bflhnizm
ktØbpw sI´pd∏nt\bpw
_m[n°pw. Sow ske£≥
]q¿Ønbmbm¬ D¬∏∂w,
D¬∏mZ\w, a’cw, ]pXnb
coXnIƒ F∂nhsb°pdns®m
s° BgØn¬ {]Xn]mZn
°p∂ Hcp {]mŒn°¬ s{Sbn
\nwKv \n¿_‘amWv. Iº\n
sb°pdn®pw AXns‚ D¬∏∂
ßsf°pdn®pw IqSpXednbm\pw
H∏w SoawK߃ XΩn¬ HsØm
cpabp≠mIm\pw CØcw s{Sbn
\nwKpIƒ klmbn°pw.
dnkƒ´v Fßs\ Adnbmw?
]e _nkn\kpImcpw
dn{Iq´v sNbvXm¬ ]nt‰Znhkw
apX¬ dnkƒ´v B{Kln°p∂
hcmWv. ]t£, hy‡amb
s{Sbn\nwKv, kt∏m¿´v F∂nh
sImSpØm¬t]mepw aq∂pamk
sa¶nepw IgnbmsX Hcp skbn
¬kv Soans\ Af°cpXv. aq∂p
amkw apX¬ Bdpamkw hsc
bp≈ (C≥Ukv{Sn A\pkcn®v
hyXymks∏Smw) Imew Hcp
sNSn \´p\\bv°p∂ t]mse
XßfpsS Soans\ IcpØp‰
Xm°m≥ th≠sX√mw sNøpI
bmWv th≠Xv. BgvNtXmdp
ap≈ I¨kv{SŒohv dnhypIƒ
AXn¬ {][m\amWv. {]iv --
\߃°p≈ ]cnlmcam¿K
߃, skbn¬kv Soan¬\n∂p
Xs∂ hcpØm≥ {i≤n°pI.
AhcpsS A`n{]mb߃
°pw hne sImSp°pI. IqSpX¬
DØchmZnØßfpw ]hdpw
G¬∏n®psImSp°pI. Bdp
amkw Ignbptºmtg°pw Xß
fpsS kz¥w _nkn\kv BsW
∂v tXm∂¬ Ahcnepfhm
°pI. Hcp]t£ PohnXmhkm
\whtc°pw Ah¿ \nßtfm
sSm∏w D≠mtb°mw. sX‰pIƒ
I≠m¬ XncpØm\pw, Ah¿°v
IqSpX¬ Adnhv ]I¿∂p
sImSp°m\psa√mw \nc¥c
amb CSs]SepIfpw Bhiy
amWv. AXn\ptijw C≥sk
‚ohv--kv, IΩoj≥ F∂nhsbm
s° imkv{Xobambn hnIk∏n
s®SpØv IqSpX¬ s{]m^j
Wssekv sNømhp∂XmWv.
\Ωfn¬ ]ecpw {]n≥kn
s\t∏msebmWv. A\mh
iyamb Imcy߃°pth≠n
kabhpw ]Whpw sNehgn®p
sImt≠bncn°pw. C\nsb
¶nepw Hcp \√ Sow hm¿sØSp
°m\mbn A¬∏w kabhpw
]Whpw am‰nhbv°q.... Hcp
km{amPyw Xs∂ ]SpØpb¿Øq.
November 2017
22 Brands & Business
\nßfpsS lrZbsØ
A]ISØnem°mØ, G‰hpw
anI® ]mNI FÆ GsX∂v
tNmZn®m¬ AXns\mcp DØc
tabp≈q. ]hngw ssdkv {_m≥
Hmbn¬. XhnSn¬ \n∂pw th¿
Xncns®Sp°p∂ Cu FÆbn¬
icocØns\ tZmjIcambn
_m[n°p∂ H∂pwXs∂ AS
ßnbn´n√. F∂m¬ Db¿∂
Afhn¬ B‚n HmI- vknU
‚ vkpw hn‰man≥ C˛bpw CXnep
≠pXm\pw. ssZ\wZn\ ]mNI
Øn\mbn Cu FÆ D]tbmKn
°p∂Xphgn lm\nIcamb
sImfkvt{Smfns\ icocØn¬
\n∂v Hgnhm°m≥ Ignbpw.
IqSmsX aq{XØn¬ I√v
hcm\p≈ km[yXsbbpw
]hngw ssdkv {_m≥ Hmbnen
s‚ D]tbmKw XSbp∂p.
]hngw ssdkv {_m≥
Hmbnens‚ Db¿∂ kvtam°v
t]mbn‚ v(FÆ NqSmbn ]pI
han°m≥ Bhiyamb Xm]
Øns‚ Afhv) , FÆbn¬
hdpØv tImcp∂ XcØnep≈
Hcp]mSp kabw Bhiyamb
]mNIØn\pw Gsd A\ptbm
PyamWv. ÿm]\Øns‚
Gsd°mesØ ]cn{iaØns‚
^eamWv Cu DXv]∂w. anI®
KpW\nehmcØn¬ ip≤amb
DXv]∂ßfmWv ]hngw {Kq∏v
lrZbw Im°p∂
]hngw ssdkv {_m≥ Hmbn¬
]pdØnd°p∂Xv. ssdkv {_m≥
Hmbnens‚ ImcyØnepw Cu
ip≤nbpw KpW\ne hmchpw Dd
∏p]dbm\mhpw. KpWta∑bn¬
hn´phogvNbn√msX, F√mh¿
°pw Xmßmhp∂ hnebnemWv
]hngw {Kq∏v DXv]∂߃
hn]WnbnseØn°p∂Xv.
temIØn¬h®v G‰hpw
anI®Xpw \qX\hpamb kmt¶
XnI hnZybpsS klmbtØm
sS, Db¿∂ \nehmcØnep≈
{_m≥ Hmbn¬ Xømdm°p∂p
sh∂Xv temIsaºmSpap≈
aebmfnIƒ°nSbn¬ Cu
]mNI FÆbv°v {]Nmcw
h¿[n∏n°p∂p.
Ph: +91 484 3051800,0484 2649961
November 2017
23 Brands & Business
tIm´bw Ipdn®n Bÿm
\ambn {]h¿Øn°p∂ km
PvtIm C≥Ukv{Sokv anXamb
\nc°n¬ D∂X KpWta∑
bp≈ sdUnsabvUv tIm¨{Io‰v
sk]v‰nIv Sm¶v, C≥¿tem°nwKv
{_nI- vkv , C≥¿tem°nwKv
ssS¬kv, tUm¿ B≥Uv
hn≥tUm tIm¨{Io‰v s{^bnw
XpSßnb D¬∏∂߃ D]t`m
‡m°fnseØn®v {it≤b
amIp∂p. sFFkvH AwKoImc
ap≈ Cu D¬∏∂ßfneqsS
D]t`m‡m°fpsS C„ Xmc
ambn amdpIbmWv kmPvtIm
C≥Ukv{Sokv. Ccp]Xv h¿j
sØ tkh\ ]mcºcyhpambn
apt∂dp∂ kmPvtIm C≥U
kv{Sokn\v C∂v 20 Hmfw Iº\n
tjmdqapIfp≠v.
Hcp
kmPvtIm hnPbKmY
F©n\obdnwKv h¿°pI
fpambn 1995˛emWv kmPvtIm
F©n\obdnwKns‚ XpS°w.
XpS¿∂v 1998˛HmsS am\p^mIv®
dnwKv taJebnte°v IS°pI
bmbncp∂p. kmPvtIm \n¿an®p
\¬Ip∂ hmXnepIfpsSbpw
P\meIfpsSbpw tIm¨{Io‰v
s{^bnan\v hn]Wnbn¬ Bh
iy°mtcsdbmWv. F¶nepw
kmPvtImbpsS {][m\ D¬∏∂
ßfnsem∂v tIm {Io‰v sk]v‰nIv
Sm¶mWv. CtXmsSm∏w Xs∂
t]hnMv ssSepIfpw, C≥¿tem
°nwKv {_nI-vkpw kmPvtIm
C≥Ukv{Soknt‚Xmbn tIcf
hn]Wn IogS°n°gn™p.
B[p\nI coXnbnemWv
kmPvtIm sdUnsabvUv tIm¨
{Io‰v sk]v‰nIv Sm¶pIfpsS
\n¿amWw. D]t`m‡m°ƒ°v
Bhiyamb AfhpIfn¬
G‰hpw Ipd™ sNehnep
amWv ÿm]\w D¬∏∂߃
\n¿an®p \¬Ip∂Xv. D]t`m
‡m°ƒ H∂S¶w G‰hpw
anI® D¬∏∂sa∂v AwKoIcn
November 2017
24 Brands & Business
®XmWv kmPvtIm C≥U
kv{Soknt‚Xv. kmPvtIm sk]v‰nIv
Sm¶pIsf hyXykvXhpw D∂X
KpWta∑bp≈Xpam°p∂ LSI
ßfnsem∂v kne≠dnIv BIrXn
bpw, Fw km≥Uv, 20 FwFw
sa‰¬, PnsF Iºn F∂nh
D]tbmKn®v tPmbn‚ v C√msX
H∂mbn sajo\n¬ hm¿sØSp
°p∂p F∂XmWv kmPvtIm
sk]v‰nIv Sm¶pIfpsS {]tXyIX.
IqSmsX hm´¿ Sm¶nen v IyqdnwKv
sNbvsXSp°p∂Xn\m¬ Db¿∂
ZrVXbpw Cu sk]v‰nIv Sm¶v
Dd∏p \¬Ip∂p. AXn\m¬ Im¿
t]m¿®pIfpsS ASnbn¬t∏mepw
ÿm]n°mhp∂Xpw thcpIsf
tbm, a‰v GXv {]XnIqekmlNcy
sØtbm {]Xntcm[n°m\pw
kmPvtIm sdUnsabvUv Sm¶n\m
Ip∂p≠v. \n¿amWØn¬ h¿jßfpsS ]mcºcyhpw KpW\nehmchpw tkh\hpw Zo¿LImeKymc≠nbpw Dd∏v \¬Ip∂ D¬∏∂w 100 iXam\w eo°v {]q vBbXn\m¬ sh≈w sI´n°nS°p∂ Xmgv∂ {]tZi ßfn¬t∏mepw Dd∏n°m\mIp∂ps≠∂vAWnbd{]h¿ØI¿ ]dbp∂p.
Call :- 9447366474, 8547520326,0481-2320890
November 2017
25 Brands & Business
\nßfpsS kz]v--\ `h\w
ChnsS bmYm¿∞yamIp∂p
RßfneqsS. sse^v kvt]kv
{]oanbw hn√Iƒ sI. kn. kn.
tlmwkns‚ tIm´bsØ G‰
hpw henb dknU≥jy¬
s{]mPŒpIfnsem∂mWv. 4.5
G°dn¬ 39 hn√Iƒ, sl¬
Øv ¢∫v, saUnt‰j≥ lmƒ,
Ip´nIƒ°mbn {]tXyIw Xøm
dm°nbncn°p∂ Ifnÿew,
^e{]Zamb amen\y \n¿Ωm
¿÷\ kuIcy߃ F∂n
htbmsS Xømdm°nbncn°p∂p.
Gh¿°pw kzmKXw...
\nßfpsS a\ p sImXn
°p∂ kpμc`h\w, sse v kv-
-t]kv dknU≥jy¬ bqWn‰pI
fmbn sI. kn. kn. tlmwkv A`n
am\tØmsS AhXcn∏n°p∂p.
Hmtcm CShpw kz]v --
\tØ°mƒ kpμcw...
kz]v-\ `h\w
bmYm¿∞yamIp∂p
sI. kn. kn. tlmwkneqsShnimeamb aq∂v, \mev
s_Uv --dqapItfmSp IqSnb
hn√Iƒ... CXv \n߃ kz]\w
I≠XmWv, bmYm¿∞yam°p
∂Xv Rßfpw. \n¿ΩmW
Øns‚ Hmtcm L´ßfnepw
KpWta≥abn¬ hn´phogvNbv°v
XømdmhmsX, \nßtfmsSm∏w
\n∂v ]WnXpb¿Ønb \n߃
a\ n¬ I≠ AtX hoSv...
{]K¤cmb tlmw
Unssk\¿amcpsS IchncpXn¬
sa\s™SpØ AIØf߃
kpμcw, H∏w kvss‰enjpw.
lcnXm`amb em≥Uvkv--
tIt∏mSpIqSn at\mlcambn
Xo¿Øncn°p∂ ]qt¥m´w.
Btcbpw tamln∏n°p∂
{]IrXn caWobamb ]›mØ
ew sse^v kv--t]kn\p am‰p
Iq´p∂p.
sIm®nbnse {]apJ
I¨sk]vNz¬ Unssk≥
ÃpUntbmbnse B¿°nsSŒv
tP°_v amXyp Unssk≥
sNbvX in¬] hnkvabamWv
FSpØp ]dtb≠Xv.
IΩyqWn‰n sse^ns‚
F√m km[yXIfpw D]tbmKn
°mhp∂ hn[Øn¬ Cu
Unssk≥, hn√bpsS C≥
tUm¿/ Hu´v tUm¿ kv--t]kp
Iƒ°v tamSn Iq´p∂p.
Aan\n‰okv
_mUvan‚¨ tIm¿´v
sl¬Øv ¢∫v
em≥Uv--kv--tI∏v sNbv--sXSpØp
]qt¥m´w
saUnt‰j≥ lmƒ
]m¿´n tkm¨
tπ Gcnb
thÃv amt\Pv--sa‚ v
November 2017
26 Brands & Business
Ct‚W¬ sshUv tdmUv
skIyqcn‰n
sse^v kv--t]kv hn√bn
sebpw _w•mhnsebpw a‰p
Nne {]tXyIXIƒ
NqtSdnb Imemhÿ
bnepw AIØfßfn¬ XWp
t∏Ip∂ hn[Øn¬ Ãv v--tfm
dn\p Xmsg {Skv Ih¿ sNbvXp
at\mlcamb hn[Øn¬ cq]I
¬∏\ sNbvXncn°p∂p.
{]IrXnZØamb shfn®w
D≈nte°v Bthmfw IS°p∂
Xn\pw ip≤hmbp IrXyambn
Nw{IaWw sNøp∂Xn\pambn
kv--s‰b¿tIknt\mSp tN¿∂v
Hcp Hm∏¨ ]¿tKmf sk‰v
sNbvXncn°p∂p.
Hmtcm hn√tbmSpw tN¿∂v
]pdØv Hcp tÃm¿ dqw sk‰v
sNbvXncn°p∂p. \nßfpsS
SqfpIƒ, Kymkv kne≠dpIƒ
F∂nh kq£n°mhp∂ hn[
Øn¬ D]tbmKn°mhp∂ Cu
dqw Hmtcm hn√bv°psam∏w
XnI®pw kuP\yambn \¬Ip
∂p. CXv sI.kn.kn tlmwkn¬
\n∂p am{Xw e`n°p∂ CØc
Øn¬ BZytØXmWv.
\nßfpsS hkv{X߃Ae°m\pw DW°m\pambnBZy \nebn¬ Xs∂ Hcptem¨{Un dqw Hcp°nbncn°p∂p. Htckabw kqcyshfn®w t\cn´p X´msXbpw F∂m¬shfn®Øn¬ InS∂v hkv{X߃ DWßm\pap≈ kuIcyw. ChnsS hkv{X߃
tXbv°p∂Xn\p th≠n HcpsFbWnMv Iu≠dpw sk‰vsNbvXncn°p∂p.
XSnIƒ D]tbmKn®p≈P\me, hmXn¬ s{^bnapIƒF∂nhbpsS \n¿ΩmWØns‚BZyL´Øn¬ Xs∂ KpWta≥a \ne\n¿Øm\mbn XSnbpSaIfn¬ \n∂pw t\cn´v CS]mSpIƒ \SØpIbpw ssk‰n¬Xs∂ tPmenIƒ {IaoIcn°pIbpw sNbvXncn°p∂p.
em≥Uv--kv--tI∏v sNbvXncn°p∂ ]qt¥m´w, at\mlcambn Unssk≥sNbvXncn°p∂Ct‚W¬ tdmUpIƒ, {]mbambh¿°v kabw sNehgn°mhp∂ hn[Øn¬ D]tbmKn°mhp∂ a‰v kuIcy߃.
Ph: 9061780000, 9847058800
November 2017
27
hensbmcp ^mŒdnbnse
DXv]mZ\w \SØns°m≠ncp∂
b{¥w XIcmdnembn. Iº\nbn
se F≥Pn\ob¿am¿ A{im¥w
]cn{ian®n´pw AXns‚ XIcm¿
]cnlcn°m≥ Ign™n√. Ah
km\w amt\Pv--sa‚ v hnZKvZ\mb
Hcp dn´tb¿Uv F≥Pn\obsd
kao]n®p.
At±lw mŒdnbnseØn
b{¥w hniZambn ]cntim[n®p.
Hcp tNm°v sIm≠v b{¥Øn
s‚ Hcp `mKØv KpW\Nn”w
hc®n v Iº\nbpsS F≥Pn\ob
¿amtcmSv ]d™p Cu mKw Xpd
∂v ]gb t_mƒ´v am‰n ]pXnb
t_mƒ´v CSWw. F≥Pn\ob¿
am¿ ]gb t_mƒ v Agn®p am‰n
Guest Column
kp[o¿ _m_pamt\-PnwKv Ub-d-IvS¿
Un. hme¿ amt\-Pvsa‚ v I¨kƒ´≥kv ss{]. en.
]pXnsbmscÆw C´p. b{¥w
kpμcambn {]h¿Øn®p XpSßn.
dn´tb¿Uv F≥Pn\ob¿
]nt‰ Znhkw Iº\n°v _n¬
Ab®p. ]Xn\mbncw cq]bmWv
_n¬ XpI. _n√p I≠ Iº\n
A°u≠‚ns‚ IÆpX≈n.
A°u≠‚ v dn´tb¿Uv F≥Pn
\obtdmSv hniZamb _n¬ Bh
iys∏´p. \ΩpsS dn´tb¿Uv
F≥Pn\ob¿ hniZamb _n¬
Ab®p. AXv Xmsg ]dbp∂
{]Imcambncp∂p.
1. Hcp tNm°ns‚ hne ˛ 1
cq]
2. tNm°v sIm≠v FhnsS
KpW\ Nn”w CSWsa∂p≈
Adnhn\v ˛ 9999 cq]
Adnhv (Knowledge) t\Sp
I F∂ {]{Inb (Process) \nc
¥camb Hcp A`ymkamWv. Hcp
hy‡nbpsS PohnXØnse G‰
hpw aqeyap≈ hn`hamb (Re-source) kabamWv (Time)Adnhp t\Sp∂Xn\mbn Nnehgn
°s∏Sp∂Xv. uXnI hkvXp°
ƒ°v \mw I¬∏n°p∂ aqeyw
(Value) ]et∏mgpw Adnhn\v
\¬Ip∂Xn¬ \mw ]cmPb
s∏Sp∂p. bYm¿∞Ønep≈
Adnhv F¥msW∂v a\ nem
°pIbpw AXv kzmbØam
°pIbpw sNøpI F∂Xv _n
kn\kpImcs‚ e£yamhWw.
November 2017
28 Guest Column
\nch[n hyhÿIfpsS
(Systems) {Iam\pKXamb k¶
e\amWv _nkn\kv. CØcw
hyhÿIƒ H∂nt\msSm∂v
_‘s∏´ncn°p∂p. hyhÿI
tfmtcm∂pw kzX{¥amb {]h¿
Ø\ßfn¬ G¿s∏´ncn°p
∂Xp IqSmsX a‰p hyhÿIfp
sS {]h¿Ø\ßfpambn At`
Zyambn Iq´nbnW°s∏´ncn
°p∂p. a‰p hyhÿIfpambn
amdn \n∂psIm≠v Hcp hyhÿ
bv°pw e£y\n_‘ambn {]h
¿Øn°phm\mhn√. Hmtcm hyh
ÿbpw kzX{¥hpw ]ckv]cm
{inXhpamWv.
a\pjyicocw (HumanBody) CØcsamcp hyhÿ
bpsS DØtamZmlcWamWv.
A\h[n hyhÿIƒ (Sys-tems) IqSnt®cp∂ k¶o¿Æ
amb Hcp {]h¿Ø\ ssienbm
Wv a\pjyicocØn\v. \mUo
hyhÿ (Nervous System),
izk\ hyhÿ (RespiratorySystem), Zl\ hyhÿ (Di-gestive System) XpSßnb
At\Iw hyhÿIfpsS at\m
lcamb k¶e\amWv a\pjy
icocw. icocØnse Hmtcm
hyhÿbv°pw AXns‚ [¿Ω
ßfp≠v. Ahtbmtcm∂pw
AXns‚ [¿Ω߃ A\pjvTn
°pIbpw a‰p hyhÿIfpsS
{]h¿Ø\߃°v ]n¥pW
\¬IpIbpw sNøp∂p.
a\pjyicocØnse Cu
hyhÿIƒ t]mse Xs∂bm
Wv _nkn\knse hyhÿI
fpw (Systems). a\pjyicoc
Ønse hyhÿIfpsS [¿Ω
ßfpw ISaIfpw \n¿hNn°s∏
´ncn°p∂Xpw {]{Inbm[njvTnX
am°s∏´ncn°p∂Xpw t]mse
Xs∂bmWv _nkn\kns‚
hyhÿIfpw. hyhÿIfpsS
\S]Sn{Ia߃ (Procedure)
ap≥Iq´n \n¿hNn°s∏´ncn
°p∂p (Pre-defined). icocØn
s‚ hyXymk߃°\pkcn®v
hyhÿIƒt°m \S]Sn {Ia
߃t°m hyXymk߃ hcp
∂n√. Hcp hyhÿbpw as‰mcp
hyhÿbpsS tPmen Gs‰Sp
°p∂pan√. ap≥Iq´n \n¿hNn
°s∏´ {Iam\pkrXamb \S]
Sn{IaßfneqsS Hmtcm hyhÿ
bpw Xs‚ tPmen `wKnbmbn
DØchmZnXztØmsS \n¿hln
°ptºmgmWv a\pjy icocw
BtcmKytØmsS \ne\n¬°p∂Xv.
hyhÿIƒ°v kw`hn
°p∂ XIcmdpIsfbmWv \mw
tcmKw (Disease) F∂v hnh£n
°p∂Xv. a\pjyicocØnse
hyhÿIƒ°v kw`hn°p∂
XIcmdpIƒ icocØns‚ {]h
¿Ø\ßsf tZmjIcambn
_m[n°p∂Xpt]mse _nkn\
knse hyhÿIƒ°v kw`hn
°p∂ XIcmdpIƒ _nkn\kn
November 2017
29
s\ tZmjIcambn _m[n°p
∂p. \nc¥cw {]h¿Øn®psIm
≠ncn°p∂ GsXmcp hyhÿ
bv°pw kw`hn°mhp∂ Cu
XIcmdpIƒ kzm`mhnIamWv.
bYmkabw Chsb Is≠Øn
]cnlcn°p∂Xp hgn \mw c£n
°p∂Xv _nkn\kns\bmWv.
kzbw NnIn’n°p∂ tcmKn
icocØnse k¶o¿Æ
ßfmb hyhÿIƒ°v kzbw
NnIn’n°p∂ Hcp tcmKnsb
t∏msebmWv ]et∏mgpw _nkn
\kpImc≥. icocimkv{Xw
AdnbmØ hyhÿIfpsS
{]h¿Ø\hpw \S]Sn{Ia
ßfpw k¶o¿ÆXIfpw Adnbm
Ø tcmKn kzbw NnIn’n°p
∂Xns‚ B]Øv Fs¥∂v \ap
°dnbmw. ChnsS tcmKnbpsS
hnNmcw Fs‚ icocsØ°p
dn®v F\n°dnbmhp∂{X thsd
bm¿°dnbmw F∂XmWv.
hnZ KvZ\mb Hcp tUmŒ¿
NnIn’n t°≠ tcmKw kzbw
NnIn’n ®v tcmKn
Ipg∏ØnemIpw. CØcsamcp
am\knImhÿ bnte°v
kn≥t{Umante°v hfsc thKw
\bn°s∏Sp∂ HcmfmWv
_nkn\kpImc≥. hnZKvZcpsS
D]tZißfpw \n¿t±ißfpw
Bhiyap≈n SØv kzbw
NnIn’n®v B] Ønte°v
FØs∏Sp∂ Hcmƒ, Xs‚
_ n k n \ k n s \ ° p d n ® v
a‰p≈h¿s°¥dnbmw F∂
[mcWsIm≠v kzbw NnIn’
bnte°p≈ ]mX Xpd°p∂p.
hy‡nIƒ°\pkc n®√
hyhÿIƒ
hy‡nIƒ°\pkcn®v hy
hÿIfpw (Systems) \S]Sn{I
aßfpw (Procedures) kr„n°
s∏Sp∂ B]Xv°camb Hcp
{]hWX _nkn\kv cwKØp
≠v. kzX{¥hpw ]ckv]cm{i
bXzw \ne\nev°p∂Xmb kpK
aamb e£yt_m[tØmSp
IqSnb Hcp hyhÿsb°mfp
]cn hy‡nKXamb {]tXyI
XIfneqsSbpw Xmev]cyØn
eqsSbpw kr„n°s∏Sp∂
hyhÿIƒ _nkn\kns\
tcmK{KkvXam°p∂p. hyhÿ
IfptSbpw \S]Sn {Iaßfp
tSbpw imkv{XobXbpw Ah
\S∏nem°s∏Sptºmƒ {i≤n
t°≠ k¶o¿ÆIßfmb ]e
{]mtbmKnI hißfpw hnkvacn
®psIm≠v kzbw NnIn’n
°p∂ _nkn\kpImc≥ im
kv{XobXsb sh√phnfn®v
sIm≠v as‰mcp hyhÿbn
eqsS a\pjyicocw kr„n°m
≥ {ian°p∂ Hcp imkv{X⁄
\mIp∂p. imkv{Xobamb
hyhÿIfpw \S]Sn{Iaßfpw
kr„n°pIbpw Ah \S∏nem
°phm\mhiyamb a\pjyhn`h
ßfpw a‰p hn`hßfpw Is≠
tØ≠XmWv _nkn\kpImc≥
sNtø≠Xv. AX√msX hy‡n
Iƒ°X\pkcn®v Chsbms°
am‰n adnt°≠X√.
kzbw NnIn’n°p∂
tcmKnbmbn _nkn\kpImc≥
amdmXncn°pI.
_nkn\kns‚ hyhÿ
Ifpw \S]Sn{Iaßfpw a\pjy
icocw t]msebmWv. Hmtcm hyh
ÿIƒ°v {]tXyI [¿Ωhpw
ISabpw DØchmZnXzhpap≠v.
_nkn\kns‚ Db¿®
bv°v Xm≥ sNbvXp ]Tn®
Imcyßfnep≈ Adnhv am{Xw
t]mc F∂Xv _nkn\kpImc≥
a\ nem°Ww.
_nkn\kns\°pdn®v
F√madnbp∂bmƒ Xms\∂
`mhw Dt]£n°Ww.
Guest Column
November 2017
30 Brands & Business
\ΩpsS cmPyØv Adp]XviXam\w sXmgnehkcßfpwsImtagvkv cwKhpambn _‘s∏ pInS°p∂p. AXpsIm≠p Xs∂A°u≠≥kn ]T\Øn\v \ΩpsS\m n¬ hfsc {][m\ya¿ln°p∂p≠v. Cu cwKØv hf¿∂phcp∂]cnioe\ tI{μamWv tIm´bØv{]h¿Øn°p∂ C≥Ãn‰yq v Hm vt•m_¬ FIvske≥kv C≥amt\Pvsa‚ v(I-gem). knUªqFF∂ tImgvkns‚ ]pXnb cq]ambtImÃv B≥Uv amt\Pv--sa‚ vA°u≠≥kn (knFwF), Nm¿t ¿Uv A°u≠‚ v(knF), BtKmfXeØn¬ {]h¿Øn°p∂ A°u≠≥kn ÿm]\amb Atkmkntbj≥ Hm v Nm¿t´¿Uv sk¿ nss^Uv B°u≠‚ vkv (FknknF) tbmKyX F∂nh t\Sm\p≈ ]cnioe\amWv ChnsSe n°p∂Xv.
knFwF, C≥Ãn‰yq v Hm vtImÃv A°u≠‚ v--kv Hm^vC¥ybpsSbpw knF, C≥Ãn‰yq vHm v Nm¿t´¿Uv A°u≠‚ v--kvHm v C¥ybp sSbpw tImgv--kpIfmWv.2013˛¬ XpSßnb Cu ÿm]\wCXp hsc Ccp\qtdmfw Ip nIƒ°v]cnioe\w \¬In°gn™p.knFwF, knF F∂nhbv°mbnChnsS ]cnioe\w t\Snb 70iXam\w hnZym¿YnIfpw C‚¿aoUntb‰v F∂ {][m\ ISº IS∂n p≠v. F√m tImgvkpIƒ°pw Xn¶ƒapX¬ sh≈nhsc sdKpe¿_m®pIfp≠v. IqSmsX i\nbm
I-gemA°u≠≥kn ]T\cwKsØ
hnZym¿YnIfpsS hnPba{¥w
gvNIfn¬ hmcm¥y _m®pIfpw.hnZym¿YnIƒ°v bqWnt mapw sSÃvt]∏dpw t]mep≈ Imcy߃ \n¿_‘am°n hfsc Nn tbmSpIqSnXs∂bp≈ ]cnioe\amWv \¬Ip∂sX∂v Cu hnZym`ymk ÿm]\Øn\v t\XrXzw \¬Ip∂ knFwFtPm Fw. tXmakv ]dbp∂p.
F√m h¿jhpw sabv˛Pq¨, \hw_¿˛Unkw_¿amkßfnemWv knFwF, knFtImgvkpIfnte°v Ip´nIsf
{]thin∏n°p∂Xv. HºXcapX¬ \mephscbmWv ¢mkpIƒ. Zqsc\n∂p hcp∂ s]¨Ip´nIƒ°pw B¨Ip´nIƒ°pw XmakkuIcyhpw I-gemXs∂ G¿∏mSm°p∂p. IqSmsXhnZym¿YnIfpsS ]T\\nehmcwc£nXm°sf Adnbn°m≥IrXyamb CSthfIfn¬ c£mI¿ØrtbmKhpw hnfn®pIq mdp≠v.
Ph: 0481-2300535, 9744247067,8156964064, 9656077844
November 2017
31 Brands & Business
A¿∏W at\m`mhtØm
sS {]h¿Øn°p∂ hnZym`ymk
ÿm]\amWv Fenk_Øv
C‚¿\mjW¬ s{Sbn\nMv
B≥Uv Hmh¿kokv FUyqt°
j≥ I¨kƒ´≥kn. XnI™
{]Xn_≤XtbmsS ChnsS
]T\w \S°p∂p. hnZym¿∞n°v
Bhiyamb D∂X hnZym`ymk
Øn\p≈ ]mTy{IaamWv Xøm
dm°nbn´p≈Xv.
2001-¬ Bcw`n® ÿm]\w
Npcpßnb Imebfhn¬ Xs∂
]T\\nehmcØm¬ P\{i≤
]nSn®p ]‰nbn´p≠v. hn`n∂amb
tImgvkpIfmWv ChnsSbp≈Xv.
sdKpe¿ ¢m pIƒ°v ]pdta
tam¿WnMv, Cuh\nMv _m®p
Ifn¬ ]Tn°m\p≈ kuIcyhpw
D≠v. i\nbpw Rmbdpw ¢m pIƒ
D≠mbncn°p∂XmWv. t\gvknMv
hnZy¿∞nIƒ°pw ChnsS IqSpX
¬ Ahkc߃ e`yamWv.
A[ym]\sØ AXns‚
G‰hpw alØmb coXnbn¬
ImWp∂ A[ym]I¿ hnZym¿
∞nIsf AhcpsS e£yßfn
tebv°v \bn°p∂p. anI®
sse{_dnbpw emwtKzPv em_pw
hnZym¿∞nIƒ°v Gsd D]tbm
K{]ZamWv. bpFkvF, Im\U,
Hmkvt{Senb, Ab¿ e≥Uv,
P¿Ω\n, Kƒ vcmPy߃ F∂n
hnSßfntebv°pw tπkvsas‚ v
\S°p∂p≠v.
sNøp∂ tkh\ßfn¬
anIhp Im´pI F∂XmWv ÿm
]\Øns‚ {][m\ AP≠.
IELTS, OET,G MAT, MOH,TOEFL XpSßnb tImgvkpIƒ
e`yamWv. IELTS tImgvkn\v 3
amkamWv ¢m pIƒ D≠mhpI
IqSmsX {Ijv tImgvkv kwhn
[m\hpw e`yamWv.
Ph: - 9447037591 , 8281571590
Fen-k-_Øv C‚¿\m-j-W¬ s{Sbn-\nwKv
B≥Uv Hmh¿kokv FUyp-t°-j≥ I¨kƒ´≥kn
November 2017
32 Brands & Business
hoSpam{Xw \∂mbm¬
t]mcm, AXn\pƒ`mKw IÆv
A©n∏n°p∂ coXnbn¬
Ae¶cn®mte hoSv hoSmIq. Cu
cwKØv `h\߃°pw _nkn
\kv ÿm]\߃°pw anI®
tkh\w \¬Inhcp∂ ÿm]\
amWv ‘kv--s]bv--kv C≥'. hoSn\Iw
tamSn ]nSn∏n°m\mhiyambh
F√mw H‰ IpS°ogn¬ F∂
XmWv kv--s]bkv C≥ ˛s‚
{]tXyIX.
hoSn\Iw kpμcam°m≥
‘kvs]bvkv C≥'
ssIønep≈ ]WØns‚
aqeyØn\v C‚ocnb¿ DXv]∂
߃ F∂Xp am{Xa√ ChcpsS
{]tXyIX. AXp hoSn\nWßp
∂Xpambncn°pw. H∏w \nß
fpsS a\kn\nWßp∂h sXc
s™Sp°m≥ Ignbp∂{X Xc
Ønep≈ DXv]∂ßfpw Chcp
sS ]°ep≠v. hoSpIfpsSbpw
hyhkmb ÿm]\ßfpsSbpw
C‚ocnb¿ kw_‘n® cq]I
ev]\ apX¬ Ae¶mc∏WnIƒ
hsc Ch¿ sNbvXp \¬Ip∂p.
ASp°f, DuWpapdn,
hnt\mZapdn, InS∏d, Krtlm]I
cW߃, ta¬°qcpIfpsS
koenwKv, Hm^nkv, tjmdqw,
`£Wime F∂hbpsS cq]I
¬]\bmWv kv--s]bv--kv C≥
{][m\ambpw sNøp∂Xv. Cu
cq]I¬]\Iƒ°v A\pkrX
ambn Chsbms° Ae¶cn®pw
Ch¿ \¬Ip∂p.
sI´nS \n¿amXm°ƒ,
tIm¨{SmtŒgv--kv, B¿°nsS
Iv‰pIƒ F∂nhcpsS C‚ocnb¿
cq]I¬]\Iƒ Fs‰SpØp
{]tXyI ]mt°PpIfmbpw Ch¿
sNbvXp \¬Ip∂p≠v. tamUpem¿
In®≥kv, In®≥ Assπ≥kkv,
In®≥ ^n‰nwKvkv B‚ v
lm¿Uvshtbgv--kv, Ip´nIfpsS
apdn°mhiyamb D]IcW߃
F∂nhbmWv kv--s]bv--kv C≥
{][m\ambpw hnXcWw sNøp∂
DXv]∂߃.
Mob:- 9995290291,9349043100, 0487 6523001
November 2017
33
sshZypXnbpsS klmb
tØmsS {]h¿Øn°p∂ FIv--kv-
-tlmÃv ^m\n\v _Zembn
tIcfw Bÿm\ambn {]h¿
Øn°p∂ C˛]h¿ F∂ Iº
\n ]cnNbs∏SpØnb ‘hn≥Un
te‰¿' hn]Wn IogS°p∂p.
t]cp kqNn∏n°p∂Xpt]mse
Xs∂ Im‰psIm≠p {]h¿Øn
°p∂ Cu FIv --k v -- tlmÃv
^m\n\v b{¥`mKßtfm, hb
dnwKpItfm, \SØn∏v sNethm
H∂pw Bhiyan√. ÿm]n
°p∂bnSßfnse
NqS v Cu ^m≥
Ft∏mgpw {IaoIcn
®p \n¿Øp∂p. AXp
sIm≠pXs∂ ta¬
°qcIfp≈ sXmgn¬
CSßfn¬ CXv ÿm
]n°p∂Xp sXmgnem
fnIfpsS {]h¿Ø
\£aX Iq m≥ klmbn°pw.
km[mcW Im‰ns\ {]
tbmP\s∏SpØnbmWv hn≥Un
te‰¿ {]h¿Øn°p∂Xv. CuSp
\n¬°p∂Xpw
`mcw Ipd™
XpamsW∂Xv
CXns‚ as‰m
cp khntijX
bmWv. GXp
sXmgnenSßfn
sebpw ta¬
°qcIfn¬ A
hbv°v tISp]m
SpIƒ kw`hn
° m s X b p w
tNm¿®bp≠m
ImsXbpw Cu
^m≥ A\m
bmkw ÿm]n
°m≥ Ignbpw.
h n ≥ U n t e ‰
dns‚ F√m `m
K߃°pw, Ir
Xyamb ]cn
tim[\bneqsS
Dd∏pw KpWta≥abpw Dd∏m°n
btijamWv Ch Bhiy°m
cnte°v FØn°p∂Xv. sFF
kvH 9001˛2008 sk¿´n^n°‰pw
Iº\n°p≠v.
IqSmsX A©ph¿jsØ
hmd≠n Imemh[nbpw \¬Ip
∂p. i‡ntbdnb Imt‰m
ISpØ NqtSm H∂pw CXns‚
{]h¿Ø\sØ XSks∏Sp
Øn√. hn≥Unte‰dns‚ F√m
`mKßfpw KpWta≥a Dd∏m
°nb Aepan\nbw, Ão¬ F∂n
h sIm≠mWv \n¿Ωn°p∂
sX∂v am¿°‰nwKv amt\P¿
tPmk^v Un. Be∏m´v k£y
s∏SpØp∂p. Xriq¿ FwPn
tdmUn¬ H^nkpw \n¿amW
Øn\mbn tImgn°p∂n¬
AXym[p\nI kwhn[m\ß
fp≈ ^mŒdnbpw ÿm]\
Øn\p≠v.
Ph: 9995290291,9349043100, 9349143100.
‘hn≥Unte‰¿'sshZyp-Xnbn-√msX sXmgn-en-S-ß-fnse
NqSv {Iao-I-cn°mw
Brands & Business
November 2017
34 Brands & Business
\ap°v ]et∏mgpw ]ebn
Sßfnepw Bflhnizmkw
\¬Ip∂ Hcp LSIamWv
kuμcyw. AXp Ipd™m¬
\Ωƒ an°bnSßfnepw ]nt∂m
°w t]mhpIbpw sNøpw.
F∂m¬ C\n apX¬ \n߃°v
kpμcnIfpw kpμc≥amcp
amImw. BtKmfXeØn¬
{]h¿Øn°p∂ ‘]n¶v ]mj≥'
F∂ _yq´n]m¿edneqsS. H∂p
anp\pßm≥ Zp_mbnbnse jm¿
P Bÿm\ambn {]h¿Øn
°p∂ Cu ÿm]\sØtØSn
AhnsShsc t]mI≠. sIm√w
\n߃°v kpμcnIfpw
kpμc≥amcpamIm≥
‘]n¶v ]mj≥'cma¶pfßcbn¬ tZiob]mX
47˛s≥ HmcØv Ch¿ Ign™
H∂c h¿jambn {]h¿Øn°p∂p.
]ns‹t‚j≥ B‚ v Sm≥
dnaqh¬ {So‰v--sa‚ v, ]nw]nƒ {So‰v-
-sa‚ v--kv, hm¿Sv--kv dnaqh¬ {So‰v--
sa‚ v, hmIv--knwKv, B‚n GPnwKv
{So‰v--sa‚ v XpSßn H´\h[n {So‰v-
-sa‚pIƒ N¿ΩØn\v AgtI
Im≥ ChnSp≠v. Im¿ Iq¥egIv
Iq´m\mhs´, slb¿temkv {So‰v-
-sa‚ v, Um≥{S^v {So‰v --sa‚ v,
sl∂m {So‰ v --sa‚ v , slb¿
\qdnjv--sa‚ v XpSßnbhpw.
ssh‰v--\nwKv {Iow, Um≥{S v
{So‰v--sa‚ v jmw]qkv, N¿ΩØnse
]mSpIƒ \o°m\mhiyamb
Hmbn¬sa‚pIfpw XpSßnbhbpw
Ch¿ \¬Ip∂p. \hh[p°sf
AWnbns®mcp°m\pw Ch¿
tkh\w \¬Ip∂p≠v.
Ph: 9895808086, 9633958080
November 2017
35 Brands & Business
ssPhIrjnbn¬ I¿j
I¿°p Xmßmbn amdnbncn
°p∂ Zn kuØv C¥y≥
s^¿´nssetkgv--kv hn]Wnbn
seØn°p∂Xv ap∏Xn¬]cw
ssPhfßfpw(hnfIsfbpw hf
{]tbmKsØbpw ASnÿm\
s∏SpØn {]tXyIw {]tXyIw
Xøm¿ sNbvXXv) ssPh
IoS\min\nIfpw ssPh Ipanƒ
\min\nbpw. H∏w sImt°m]o‰v,
t{Km_mKv XpSßn I¿jI¿°m
hiyamb F¥pw GXpw \n¿am
WØneqsSbpw hnXcWØn
eqsSbpw \¬Ip∂p.
ssPhIrjnsb°pdn®pw
hnjclnX Im¿jnI hnfIsf
°pdn®psams° tIcfw kPoh
ambn N¿® sNøm≥ XpSßnbn v
A[nIImeambn´n√. F∂m¬
Cu DZyaw e£yam°n aq∂p
]Xn‰m≠ntesdbmbn ssPh
ssPhIrjnbn¬
I¿jI¿°p Xmßmbn
kuØv C¥y≥ s^¿´nssetkgvkv
hf, IoS\min\n DXv]mZ\ cwK
Øv {]h¿Øn°p∂ ÿm]\
amWv 'Zn kuØv C¥y≥
s^¿´nssetkgvkv' . Cu
cwKØv kwÿm\ IrjnhIp∏n
s‚ AwKoImcw BZyambn
kz¥am°nb kuØv C¥y≥
s^¿´nssetkgvkn\v C∂v
cmPyØn\IØpw ]pdØpw
hn]Wnbp≠v.
Bephbnep≈ FSbmdn
emWv ÿm]\Øns‚ {][m\
DXv]mZ\ bqWn‰v {]h¿Øn
°p∂Xv. Akwkv--IrX hkvXp
°fnepw DXv]mZ\ {]{Inb
bnepw DXv]∂ßfnepw IrXy
amb CSthfIfn¬ X߃
]cntim[\ \SØmdps≠∂v
ÿm]\Øns‚ FwUn kp\n¬
Ipam¿ ]dbp∂p.
ssPhhf \n¿amW
cwKØv Hmtcm hnfIƒ°pw
Bhiyamb aqeI߃°pw
kq£va aqeI߃°pw {][m
\yw \¬In GItZiw ap∏Xn¬
]cw hf߃ \n¿an°p∂ GI
ssPhhf \n¿amXm°fmWv
kuØv C¥y≥ s^¿´nsse
tkgvkv.
hfw \n¿amWØn\mhiy
amb Akwkv--IrX hkvXp°fp
sS 75 iXam\hpw ]me°mSp≈
ktlmZc ÿm]\amb KuXw
FI-vkv{SmI-vkv Hmbn¬kv BWv
\¬Ip∂Xv. kuØv C¥y≥
s^¿´nssetkgvkv ]pdØnd
°p∂ kn_nkn {_m≥Uv ssP
hhf߃ tIcfØnse I¿j
I¿°v Gsd {]nbs∏´XmWv.
Hcp Intem{Kmw apXep≈
]mbv°‰pIfn¬ hf߃ e`yam
°p∂ XcØn¬ kuØv C¥y
≥ s^¿´nssetkgvkv hnXcW
irwJe hn]peoIcn®n´p≠v.
November 2017
36 Brands & Business
Imk¿tImSv, IÆq¿, tImgn
t°mSv, ae∏pdw, ]Ø\wXn´,
CSp°n, sIm√w Xncph\¥
]pcw F∂nhnSßfn¬ imJI
fpw {]h¿Øn°p∂p.
1979˛¬ ÿm]nXamb
kuØv C¥y≥ s^¿´nsse
tkgvkns\ C∂v Dbcßfn
te°v \bn°p∂Xv FwUn
kp\n¬ Ipamdns‚ t\XrXzØn
ep≈ A¿∏W t_m[ap≈
kwLamWv.
tIcf Im¿jnI hIp∏v
ap≥ UbdŒ¿ B¿. tlen,
d∫¿ t_m¿Uv ap≥ sU]yq´n
UbdŒ¿ B¿. tImX≠cma≥,
tIcf tkmbn¬ k¿th ap≥
sU]yq´n UbdŒ¿ sI.sI.
tkma≥ F∂nh¿ kmt¶XnI
D]tZiIcmbn {]h¿Øn°p∂p.
Chsc°qSmsX {]apJcmb a‰v
Bdpt]¿ IqSn tkmbn¬ sIan
kv{Sn hn`mKØnepw tPmen
t\m°p∂p≠v.
Ph: 0484 2630372,9847055620, 9947773620,9847752620
November 2017
37 Brands & Business
shdpw G ph¿jwsIm≠p
cmPysØ hnizmkyXbp ≈ {]apJ
hmjnwKv, ss{U¢o\nwKv sajo≥
\n¿amXm°fmbn amdnbncn°p
IbmWv Be∏pgbnse tN¿Øe
bnep≈ tem¨ am¿°v C¥y
ss{]h‰v enan‰Uv. KpWta≥abv--
s°m∏w Bhiys∏Sp∂ kabØv
D]IcWw ho nseØn®pw IrXy
amb k¿hoknwKneqsSbpw hn]Wn
bn¬ apt∂dp∂ tem am¿°ns\
C¥ybnse sNdpInS Ae°pIm¿
apX¬ h≥InS hkv{X\n¿amXm°ƒ
hsc B{ibn°p∂p. 2008˛¬ 10
Intem hmjnwKv sajo\pIƒ
\n¿an®psIm≠mbncp∂p Iº
\nbpsS XpS°w. ]n∂oSv ]pXnb
t{]mUŒpIƒ°mbp≈ Kth
jWØneqsSbpw hf¿®bneq
sSbpw cmPyØv Adnbs∏Sp∂
ÿm]\ambn.
{Inì' F∂ Ae°p,
ss{U ¢o\nwKv \n¿amW bqWn
‰n\v H∏w knsFUnF¬Sn'
Fs∂mcp Ae°v, ss{U ¢o\nw
Kv ]coioe\ tI{μwIqSn Iº\n
\SØp∂p≠v. Ccp]Ønb
©ne[nIw t{]mUŒpIƒ Iº\n
\n¿an°p∂p. Hcmƒ tem¨ am¿°v
DXv]∂w hmßnhbv°ptºmƒ,
\¬Ip∂ ]WØns‚ aqeyw
\„s∏SmsX Iº\n Im°p∂p
sh∂XmWv XßfpsS hf¿®
bpsSclkysa∂v ÿm\]\
apSa sI.Fw. tPm_n ]dbp∂p.
Ae°n\pw ss{U ¢o\nwKn\pw
Ccp]Ønb©ne[nIw
D]IcWßfpambn tem¨ am¿°vKpWta≥abn¬\n∂mWv aqeyap
≠mIp∂Xv. tem¨ am¿°v DXv]
∂߬ hmßptºmƒ Iº\n
bpsS klIcWw IqSn AXns\m
∏w In´p∂p. tem¨ am¿°ns\
°pdn®p D]t`m‡mhv BtemNn
®p XpSßptºmƒXs∂ Bhiy
ambXp Is≠Øm≥ e`yamb
F√m t{imXkpIfpw Iº\n
At±lØns‚ hnc¬Øp
ºnseØn°pw.
tem¨ am¿°v DXv]∂߃:
hmj¿ FIv--kv{SmŒ¿, hmjnwKv
sajo≥ tSm]v temUv, sslt{Um
FIv--kv{SmŒ¿, ss{U ¢o\nwKv
sajo≥, Ie≠dnwKv sajo≥,
t]m¿´_nƒ t_mbne¿, kv--t‰mIv
hmj¿ {Ub¿, hmjnwKv sajo≥
{^≠v--temUv, Sw]nƒ {Utbgv--kv,
ss{U ¢o\nwKv sajo≥ ]nC
B¿kn, hmIzw n\njnwKv tS_nƒ,
bqSnen‰n {]kv, v--fm‰v s_Uv {]kv,
{Suk¿ ^n\nj¿, sa‰ocnb¬
lm≥UnenwKv knÃwkv, km\n dn
\m]vIn≥ Unkv--t{Smb¿, t]∏¿
_mKv sajn\dn, t^mw n\nj¿,
UbnwKv sajo≥, kmcn t]mfnjnwKv
sajo≥, tem {Sn Iw]yq ¿ s\‰v--
h¿°v, t]∏¿ tπ‰v I]v sajn\dn.
Ph: 9895998611, 04782522121, +919995208786.
November 2017
38 Brands & Business
tIfawKew F∂ hyhkm
b {Kq∏ns‚ hnPbw as‰mcmfpsS IqSn
hnPbØns‚ IY ]dbp∂p.
[\ImcycwKØv am{Xw {]h¿
Øn®ncp∂ tIfawKew F∂ IpSpw
_ _nkn\ ns\ C∂v kz¿Æ,
hkv{Xhym]mccwKsØbpw {it≤b
km∂n[yam°n am‰nbXv Cu hy‡n
bmWv. tIm´bw Nnßh\w B
ÿm\ambn {]h¿Øn°p∂
tIfawKew {Kq∏ns‚ amt\Pnw
Kv ]m¿SvWdmb kPnXv tIfawK
eØns\ C{Xbpw Npcpßnb
hm°pIfn¬ ]cnNbs∏Sp
Ønbm¬ aXnbmhn√. ImcWw
At±lØnep≈ I®hS {]Xn`
AXn\pw A∏pdw Xs∂.
1992 apX¬ [\Imcycw
KØv {]¿Øn®ncp∂ tIfawK
ew F∂ [\Imcy ÿm]\
Øns‚ t]cv 2005˛¬ kz¿Æhym
]mccwKtØ°pw 2013˛¬ h
kv{Xhym]c cwKtØ°pw sIm
s≠Øn®Xn\p ]n∂n¬ Cu
FwtImw _ncpZ[mcnbpsS
A{im¥ ]cn{iaap≠mbncp∂p.
tIm´bw Nnßh\Øpw Rmen
bmwIpgnbnepamWv tIfawKew
Pphtegv --kpw kn¬--I - vkpw
{]¿Øn°p∂Xv. a‰p h≥InS
kz¿Whym ]mcnIsft∏mse
AUzm≥kv _p°nwKv kuI
cyw, {]tXyI ]mt°tPmSpIqSn
bp≈ hnhmlB`cW߃,
]Wn°qenbn¬ hºn® Cfhv,
_nkn\kv cwKØv
hnPbØns‚ tIfnsIm´n
tIfawKew {Kq∏vHcp°nbncn°p∂p. H∏w ]pcpj≥am¿°pw Ip´nIƒ°pap≈hn`mKhpw ChnsSbp≠v.
sNdnb \Kcßfnte°pwXs‚ hf¿®sbØn°pIsb∂XmWv kPnXv tIfawKeØn s‚ASpØ e£yw. ]nXmhv sI.B¿. P\m¿±\≥ \mbcpsS ]n≥Kmanbmbn _nkn\kv cwKtØ°v IS∂ph∂ Ct±lwF∂pw hnPbn®hsc am{XtaamXrIbm°n {]h¿Øn®n´p≈q.tdm´dn ¢_v, sPknsF, tIcfss{]h‰v _mt¶gv--kv Atkmkntbj≥ F∂nhbpsS {]knU≠v--, sk{I´dn F∂n \neIfn¬{]hcvØn®n´p≈ kPnXv tIfawKew Cu cwKsØ Hmtcm am‰ßfpw {i≤m]q¿hw ho£n°p∂ Hcmƒ IqSnbmWv.
Ph:- 9446065043, 8281272043.
A©p]h≥ apXep≈ hnhml
B`cWsk‰pIƒ F∂o kuI
cyßsfms° Chcpw \¬Ip∂p.
aqhmbncw cq] apXep≈ h{PB`
cW߃, \hcXv--\ tamXnc߃,
sh≈n B`cW߃ F∂nhsbm
s° Bhiy°m¿°v ChnsS
e`yamWv.
IeymW, kn¬°v , tIm´
¨, jnt^m¨, tPm¿sP‰v,
t{_m°Uv kmcnIƒ, Po≥kv
Ip¿Ø, [mhWn, sdUnsabvUv
NpcnZmdpIƒ XpSßn kv{XoIƒ
°p am{Xambn hn]peamsbmcp
tiJcw tIfawKew kn¬I-vkv
November 2017
39 Brands & Business
C≥^¿taj≥ sSIv--t\m
fPn(sFSn) I¨kƒ´≥kn
cwKØv ]pXnb km[yXIƒ
kzbw Xpd∂v Ign™ Hcp ]Xn
‰m≠ntesdbmbn Xncph√
tI{μoIcn®p {]h¿Øn°p∂
ÿm]\amWv temKn≥ skm
eyqj≥. hfsc ]cnNb kº∂
cmb Iw]yq´¿ t{]m{Kmap
Imscbpw sh_v Unssk\¿
amscbpw D]tbmKn®p aq∂n¬
]cw tkh\ßfn¬ 2004 apX¬
{]h¿Øn°p∂ Cu ÿm]\w
{i≤bq∂p∂p.
temKn≥ skmeyqj≥kv;hnhckmt¶XnIhnZybn¬
\n߃°nWßp∂ klmbn
tkm v‰v shb¿ hnIkn∏n
°p∂ ImcyØn¬ C∂nh¿
tIcfØnse ap≥\nc ÿm]\
ßfpsS Iq´Ønep≠v. tkm v‰v
shb¿ hnIkn∏n°¬, C˛sIm
tagv skmeyqj≥ F∂nhbn¬
D]t`m‡mhns‚ {]Xo£
bv°∏pdw temKn≥ skmeyqj
≥kv sNs∂Øp∂p. I®hS
ÿm]\ßfnse _n√nwKv ,
tImfPpIƒ, kv--IqfpIƒ, Bip
]{XnIƒ, Z¥¬ ¢n\n°pIƒ,
¢n\n°¬ em_pIƒ,
tlm´epIƒ, dntkm¿´pIƒ,
`£WimeIƒ XpSßnbhbp
sS \SØn∏n\mhiyamb tkm
v‰vshbdpIƒ t{]m{Kmw sNbvXv
\¬Ip∂p≠v. CXp am{Xa√,
tkm v‰v shb¿ \hoIcWØns‚
ImcyØnepw Ch¿ Atßb‰w
{i≤mep°ƒ Xs∂.
tkm^v‰v shb¿ ]cnio
e\ cwKØpw temKn≥ skmeyq
j≥kv H´pw ]n∂ne√. ssa
t{Imtkm^v‰v, tUm´v s\‰v,
]n®v]n, Pmh, kn, kn πkv πkv,
hn_n, Hmdm°nƒ, Fkv--IyqF¬
sk¿h¿, ssa Fkv--IyqF¬
F∂o hn`mKßfn¬ Atß
b‰w ss\]pWyw In´Ø°
hn[w ]cnioe\w \¬Ip
∂p.
_nsS°v, Iw]yq´¿
kb≥knep≈ FwsSIv,
_nknF, FwknF,
_nFFkv--kn Iw]yq ´¿
kb¿kv, t]mfn Untπma
F∂o A°mZanIv tImgv--
kpIfpambn _‘s∏´
t { ] m P v I S p I f n e p w
hnZym¿YnIƒ°v temKn≥
skmeyqj≥kv klmbw
\¬Ip∂p.
Ph: 9947 015358, 0469-2630924
November 2017
40 Brands & Business
amkw 80,000 cq] iºfw
t\Sm≥ \n߃°v ss[cy
apt≠m?
\nßfpsS tbmKyXIƒ
GXpamIs´ πkvSpthm, _ncpZ
tam F¥mbmepw s\‰v h¿
°nwKv taJebn¬ am\yam
sbmcp sXmgn¬ \n߃°p
t\Smw, BI¿jIamb iºf
tØmsS. ‘s\‰v h¿°v A°m
Uan ' Cu Ahkcw \n߃°p
apºn¬ Xpd∂nSp∂p. C‚¿s\‰v
bpKw Bhiys∏Sp∂ s\‰v
h¿°nwKv, tkm^v‰v shb¿
XpSßnb taJeIsf Dƒs∏Sp
Ønb tImgvkpIfmWv A°m
Uan \¬In hcp∂Xv. \o≠
]Xn\©p h¿jsØ A\p`h
]mcºcyhpambn Cu cwKØv
anI® tkh\amWv FdWmIp
fsØ ‘s\‰v h¿°v A°mUan'
bptSXv.
apffhsc B{ibn®p am{Xta
`mhn temIØn\p \ne\n¬
∏pffp. h≥InS sF. Sn Iº\n
Iƒ Xncbp∂Xpw ChscbmWv.
am{Xtam _m¶pIfn¬, Kh.
ÿm]\ßfn¬, do˛ sSbn¬
Hu´v --e‰pIfn¬, Bip]{Xn
Ifn¬˛ ChnsSsb√mw kmt¶
XnI hnZKv[cpsS tkh\w IqSn
tb Xocq. s\‰v h¿°v AUvan
\nkv--t{Sj≥, s\‰v h¿°v knÃw
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k¿Δokv sSIv--\ojy≥, Bπn
t°j≥ sUhe∏¿, tkm^v‰v
shb¿ F©n\nb¿ Cßs\
AhkcßfpsS Hcp alm {]]©w
Xs∂ \nßsf ImØncn°p∂p≠v.
Cu Ahkc߃ ssIsø
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h¿°v G‰hpw A\ptbmPyamb
ÿm]\amWv s\‰v h¿°v
A°mUan.
AhkcßfpsS
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s\‰v h¿°v A°mUan
A h k c ß f p s S
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C∂sØ temIw s\‰v h¿
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t‚bpw PohnXsØ ]ckv]cw
_‘n∏n®p \n¿Øp∂ IÆn
bmbn {]h¿Øn°p∂p AXv.
hm¿Ømhn\nab irwJe C∂v
samØambpw B{ibn®p \n¬
°p∂Xp Xs∂ s\‰v h¿°v
kwhn[m\ØneqsSbmWv .
samss_¬ {]h¿Øn∏n°m\pw
Sn. hn ImWm\pw Hs°Øs∂
s\‰v h¿°v IqSntb Xocq. AXp
sIm≠p Xs∂bmWv ImeL´
Øn\\pkcn®pff tImgv--kpIƒ
e`yam°ns°m≠v s\‰v h¿°v
A°mUan ap∂n´p \n¬°p∂Xv.
sF. Sn. taJebnse {][m
\ LSIßfmWv tkm^v‰ v
shbdpw lm¿Uv shbdpw s\‰v
h¿°nwKpw. Chbn¬ sshZKv[y
November 2017
41 Brands & Business
h n Z y m ¿ ∞ n I f p s S
\nehmcØn\\pkcn®pff
¢mkpIƒ
Hmtcm hnZym¿∞nbptSbpw
]T\ \nehmcØn\\pkcn
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Ip∂Xv. ¢mkv t\m´vkmIs´
A[ym]I¿ {]tXyIw FgpXn
Xømdm°nbmWv \¬Ip∂Xv.
C≥Ukv{Sn Hmdnb‚Uv kne_
kmWv ChnSpsØ G‰hpw
henb {]tXyIX. tImgvkpIƒ
\¬Ip∂Xp IqSmsX _n. Fkv.
kn, Fw. Fkv. kn, _n. sSIv,
Fw. sSIv, _n. kn. F, Fw. kn.
F hnZym¿∞nIƒ°v A°mU
anIv s{]mPŒpIƒ sNøp∂
Xn\p th≠ klmbßfpw
A°mUan \¬Ip∂p≠v. H∏w
BdpamksØ tPm_v Hmdnb
‚Uv tkm^v‰v shb¿ Ct‚¨
jn∏n\pw Ahkcap≠v. ]Tn®nd
ßp∂h¿°v tπkvsa‚pw Dd∏p
hcpØp∂p A°mUan. Xmakn
®p ]Tnt°≠h¿°v Xmak
kuIcyhpw G¿s∏SpØnbncn
°p∂p.
tImgvkpIƒ
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Ph: 0484 4000214,9746473302, 8138912358
November 2017
42 Brands & Business
tIcfØnse sI´nS
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]cnNnXamsbmcp t]cmbn
amdnbncn°p∂p t]mƒ Bep
°mkv sUhet∏gvkv ss{]h‰v
enan‰Uv. sIm®n,Xriq¿ F∂nh
SßfnepS\ofw t]mƒ Bep°m
kv BUw_c hoSpIfpw hn√I
fpw ^vfm‰pIfpw \n¿an®p \¬
Ip∂p. Hcp hmkÿew kz¥
am°m≥ B{Kln°p∂h¿°v,
Htc KpWta≥abn¬ A¥¿tZ
iob \nehmcØn¬Xs∂ \n¿
amWw \SØn \¬Ip∂psh
∂Xv t]mƒ Bep°mkv sUh
et∏gvkns‚ ]In´v Cc´n∏n
°p∂p.
t]mƒ Bep°mkv sUh
et∏gv --kn\v ap∂p {]oanbw
t{]mPŒpIƒ sIm®nbpsS
lrZb`mKØp≠v. Nn‰q¿tdm
Unep≈ Ab∏≥Imhn¬ ]Wn
]ptcmKan°p∂ ‘Chmenb'bn¬
11 \neIfnembn 55 sdUnU≥
jy¬ A∏m¿´psa‚pIfp≠v.
ASp°fbv°pw lmfn\psam∏w
ct≠m, aqt∂m apdnIfp≈
A∏m¿´psa‚pIƒ Ch¿
\¬Ip∂p. AXpw XmcXtay\
Ipd™ \nc°n¬. apIfnse
\nebnep≈ \o¥¬ Ipfhpw
¢_v lukpw hybmaØn\m
bp≈ Pnwt\jyhpsams°
A[nI BI¿jWw Xs∂.
ASpØ sk]v‰w_tdmsS A∏m
¿´psa‚pIƒ \¬InØpSßpw.
Phl¿em¬ s\lvdp
A¥mcm{„ tÃUnbØn\p
]n∂n¬ ‘Ct°m ]mcssUkv'
F∂ t]cn¬ as‰mcp ]≤Xnbpw
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cbnse ‘{Sokm Km¿U≥kv'
F∂ t]cn¬ Htc°¿ ÿeØv
aq∂pw, \mepw apdnIfpambn 15
hn√Ifpw Ch¿ \n¿Ωn°p
∂p≠v. ChnsS 4.4 sk‚p apX¬
5.85 sk‚ v ÿew hsc Htcm
hn√Iƒ°pambn \¬Inbn´p≠v.
Cu c≠p ]≤XnIfpw c≠ph¿
jØn\p≈n¬ ]q¿ØnbmIpw.
kz¿Whym]c cwKØv
Ign™ Bdp ]Xn‰m≠ne[n
Iambn {]h¿Øn°p∂ Bep
°mkv Pz√dnIfpsS ÿm]I≥
F.sP. h¿Kokns‚ c≠masØ
aI\mb t]mƒ Bep°mkmWv
]pXnb kwcw`߃°p ]n∂n
¬. kz¿WØns‚ 916 ]cnip≤n
sbs¥∂v tIcfØn\v BZyw
]cnNbs∏SpØnb t]mƒ Bep
°mkns‚ ]pXnb Im¬hbv]pw
henb hnPambnØocpsa∂v
Xs∂ hyhkmbtemIw hnebn
cpØp∂p.
Tel: +918593004901, 0484 -2369801, 2371333
t]mƒ Bep°mkv sUhet∏gvkv...sI´nS \n¿ΩmWcwKsØ
hnizkvXXbpsS t]cv...
November 2017
43 Brands & Business
November 2017
44 Brands & Business
B´nd®n, am´nd®n, tImgn
bnd®n Fs∂ms° \n߃
tI´n´p≠mhpw. CSnbnd®nsb
∏‰n tI´n´pt≠m?. Ign®n´p
t≠m? AXp In´p∂ ÿeadn
bptam? C\n CSnbnd®n ]mIw
sNbvXp Ign°Wsa∂v tXm∂p
tºmƒ AXt\zjn®p Ae™p
\St°≠. t\tc Xncph√
cma≥Nnd Fwkn tdmUnep≈
‘]n°v B≥dv ]m°v' tImƒUv
tÃmtdPnte°v sN∂m¬ aXn.
\n߃°v Bhiym\pkcWw
AhnsS\n∂p e`n°pw. 28 apX¬
30 Znhkw t]mØndn®n
DW°nbmWv CXv
Xømdm°p∂Xv.
]n°v B≥dv ]m°v;]®°dn, amwkhn]W\cwKsØ
KpWta≥abpsS
]pXnbt]cv
10 Intem t]mØnd®n DW°n
bm¬ c≠pIntemtbmfw CSnbn
d®n am{Xta e`n°q. AXpsIm
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Hm¿UdpIƒ A\pkcn®mWv
‘]n°v B≥dv ]m°v' CSnbnd®n
Xømdm°n FØn°p∂Xv.
Intembv°v 1400 cq].
CXpIqSmsX BSv, amSv,
tImgn, Xmdmhv F∂nhbpsS
Cd®nIfpw Ch¿ hn¬]\bvs°
Øn°p∂p. ssh°sØ
kz¥w man¬\n∂mWv
‘]n°v B≥dv
]m°v' tImgn
bnd®n sIm≠p
hcp∂Xv. hnj
c l n X a m b
]®°dnbmWv
ChcpsS as‰m
cp {]tXyIX.
C©nbpw ]®ap
fIpwsXm´ v F√m
]®°dnIfpw CSp°nse cmP
°mSv, cmPIpamcn F∂nhSß
fnse kz¥w ^man¬ \n∂pX
s∂ I®hSØns\Øn°p∂p.
Ch¿Xs∂ hf¿ØnsbSp
°p∂ IpacIw Icnao\n\pw
sNΩo\n\pw Znhtk\ Bhiy
°m¿ FØmdp≠v. Chbvs°m
∏w Xs∂ t_m¨sekv Nn°
\pw ImSbnd®nbpsams° hm
ßm\pw BfpIƒ ChnsSsb
Øp∂p. anI® KpWta≥a
bvs°m∏w tlmw sUenhdnbpw
Bhiy°msc ‘]n°v B≥dv
]m°n'te°v ASp∏n°p∂p.
tIm´bw Pn√bnse Nß\m
ticn s]cp∂bnepw Ch¿ DS≥
{]h¿Ø\w Bcw`n°pw. Nn°
s‚ samØhn]W\°mcmb
'^mw {^jn's‚ klÿm]\
amWv ‘]n°v B≥dv ]m°v'.
Ph: 8589023100, 9061805874.
November 2017
45 Brands & Business
November 2017
46 Brands & Business
Syqjs\∂p tIƒ°ptºm
tg F√mhcptSbpw s\‰nsbm∂p
Npfnbpw. Fßs\ NpfnbmXncn°pw,
cmhnsebpw sshIn papff Adp
t_md≥ ¢mkpIƒ A{Xbv°v
oIcat√? Cu aSp∏n°p∂ Syqj≥
¢mkpIfn¬ \n∂v tamN\apt≠m
F∂p tNmZn°p∂h¿°mbv Hcp
kt¥mjhm¿Ø. aSp°msX ]Tn
°m\nXm ‘dq vkv C A°mUan'
Hm¨sse≥ ]T\Øn\v kuIcy
samcp°p∂p. ‘C s]≥kn¬' F
∂mWv Cu Hm¨sse≥ ÃUn sh
_v--ssk‰ns‚ t]cv.
tIcfØnse kn. _n. Fkv.kn. hnZym¿∞nIƒ°mWv CukuIcyta¿s∏SpØnbncn °p∂Xv.A©p apX¬ ]Øp hscbpffhnZym¿∞nIƒ°v 500 cq] apX¬2000 cq] hscbpff \nc°n¬cPnÿ sNbvXm¬ Hcph¿jtØ°v ‘C˛ s]≥kn en'¬\n∂v kzbw ]Tn°mw. hf scFfp∏w hnjb߃ a\ nem°mhp∂Xpt]mse Hcp {]tXyIcoXnbnemWv ]T\w \S°pI.kb≥kv, tkmjy¬ kb≥kv,KWnXw F∂o hnj b߃°mWv
Ct∏mƒ Cu kuIcyw e n°pI.
aSp-∏n-°p∂ Syqj-s\mcp ]cn-lm-cw...
C˛-s]≥kn¬....
cPnÿ sNbvX hnZym¿∞nIƒ°v
C˛ sabn¬ sFUnbpw ]mkv
thUpw D]tbmKn®v kz¥ambn
A°u≠v Xpd°mw. CXp]tbm
Kn®mWv ]T\w.
Hmtcm ¢mknt‚bpw tIm
gvkpw kne_kpw sh_vt]Pn
¬ \n∂v e`n°pw. FI-vkmw Hmdn
b‚Umbpff tNmZy_m¶pI
fpw H∏w DØcßfpw Hmtcm
]mT`mKtØmsSm∏hpw tN¿
Øn´p≠v. CXp]tbmKn®v hnZym
¿∞nIƒ°v kzbw hnebncp
ج \SØmhp∂XmWv.
Cukn, seh¬ 1, seh¬ 2
F∂nßs\ aq∂p L´ßfm
bmWv ]T\coXn. Nn{X߃,
hnhcW߃, hoUntbm XpS
ßn HcmibsØ hnZym¿∞n
bpsS a\ ntes°Øn°m≥
th≠ am¿§ßsf√mw D]tbm
Ks∏SpØp∂p F∂XmWv C˛
s]≥knens‚ {]tXyIX.
‘kv]q¨ ^oUnwKv ' coXn
bnepff ]T\k{ºZmbamWv kn.
_n. Fkv. kn kv--IqfpIfpsS Hcp
t]mcmbvabmbn ImWp∂Xv. Hcp
]cn[nhsc CXns\ adn IS°m\pff
{iaØns‚ `mKw IqSnbmWv Cu
]pXnb kwcw`w. am¿°v IqSpX¬
e`n°psa¶nepw {]mtbmKnI
XeØnte°p hcptºmƒ Ip nIƒ
]cmPbs∏Sp∂p F∂ ]cmXn°v
]cnlmcw ImWm≥ C s]≥kn
en\p Ignt™°pw.
amXm]nXm°ƒ°pw ]T\
Øn¬ ]¶mfnbmImw, Ip nIfpsS
NßmXnbmImw; C˛ s]≥ knen
eqsS. ]T\w Ip´nIfpsS am{Xw
DØchmZnXzamtWm? Hcn°epa√.
amXm]nXm°ƒ°pw AhcpsS ]T
\Øn¬ ]¶p≠v. AXn\v AhcpsS
A ncpNnIƒ IrXyambn a\ nem
t°≠Xp≠v. C∂sØ Xnct°
dnb PohnXØn¬ AXn\v ]e¿
°pw kabw e n°pIbn√. ChnsS
bmWv C˛ s]≥knse∂ Ip™p
sh_v--ssk‰ns‚ {]k‡n. Ip nI
fpsS A°mUanIv s]¿t m¿a≥kv
dnt∏m¿´mbn F√m i\nbmgvNbpw
C sabn ¬ hgn amXm]nXm°ƒ°v
e n°p∂p.
CXphgn Ip´nIƒ°v G
sXms° taJebn¬ tamisa
∂pw GsXms° taJebn¬
anI®p \nev°p∂psh∂pw amXm
]nXm°ƒ°v IrXyamb hnhcw
e`n°pw. CXp IqSmsX Bdp
November 2017
47 Brands & Business
amkw IqSptºmƒ ]T\ \nehm
csØ kw_‘n® hnhc߃
t^mWneqsS Adnbn°pIbpw
sNøpw. Npcp°n∏d™m¬
a°fpsS hnZym`ymkØn¬
amXm]nXm°sf IqSn ]s¶Sp∏n
°m≥ C s]≥kn¬ klmbn°pw.
]co£n®dnbmw kuP\yambn c≠p h¿jsØ ]cn{iawsIm≠mWv C s]\vknens\kvIzb¿ dq´ v C A°mZanhnIkn∏ns®SpØXv. Bbnc°W°n\v hnZym¿∞nIƒ Cush_v--ssk‰ns‚ ÿncw D]t`m‡m°fmWv. Cu ssk‰n¬cPnÿ sNøp∂ hnZym¿∞nIƒ°v BZysØ 10 ZnhkwkuP\yambn D]tbmKn°mw.hcn°mcmItWm th≠tbmF∂v AXn\p tijw am{XwXocpam\n®m¬ aXn. sh_vssk‰n¬ ]T\Øn\mbn t\cn´pcPnÿ sNøpI : www.epencil.com. Cu tkh\w{]tbmP\s∏SpØp∂Xn\ vhnfn°pI: hnjvWp˛ 9895171456
BcmWv C˛ s]\vknens‚]n∂n¬?
k-vIzb¿ dq´v C˛ A°mUan F∂ aƒ´n \mjW¬ ÿm]\Øns‚XmWv CØcsamcmibw. sIm®nbn¬ Im°\mSvBÿm\am°nbmWv AhcpsS{]h¿Ø\w. km[mcW°m¿°v Ipd™ sNehn¬ \ho\kmt¶XnI hnZy {]tbmP\s∏SpØn AhcpsS a°fpsS hnZym`ymkw Fßs\ Ffp∏am°mwF∂ Nn¥bn¬ \n∂mWv C˛s]\vkn¬ cq]w sIm≠Xv.
F≥{S≥kv ]cnioe\wFfp∏am°mw
F≥{S≥kv ]co£bv°pXømsdSp°p∂ hnZym¿∞n
Iƒ°p th≠nbpw kv--Izb¿dq´v--
kv C˛ A°mUan Hcp sh_v--
ssk‰v cq]I¬∏\ sN
bvXn´p≠v. tZiob Xe
Ønepff ]co£bmb
\o‰n(NEET) te°v
tbmKyX t\Sm≥
th≠ ]cnio e\w t\Sm≥ Cu
sh _v -- ssk‰v klmbn
° p w .
BZyZnh
kw D]
t b m K w
kuP\yamWv.
XpS¿∂pff D]tbmKØn\v 500
cq] AS®v www.indiaentranceonline.com F∂ sh_v
ssk‰n¬ cPnÿ sNøWw.
kuP\yambn D]tbmKn°mw.sh_v--ssk‰v kw_‘n® F√mtkh\ßfpw XnI®pw kuP\yambn \¬IpI hgn Adnhns‚]pXnb cpNn°q´pIƒ Ip™pßfn te°v ]IcpIbmWv CusIm®p Soans‚ e£yw.
Ph: 919447016720,919656200221
k u P \ y
{ Sbe n\ p
hnfn°pI:
Arjun -9442114242.Bdn¬ Xp
d°mw A
dnhns‚ ]p
Xnb A
≤ymbw
HmWw
{]amWn®v
Hcp hº ≥
Hm^dmWv
kv--Izb¿dq´v
C A°m
Uan AhX
cn∏n°p∂Xv.
Bdmw ¢m
kn¬ ]Tn
°p∂ hnZ y m ¿ ∞ nƒ ° m b nHcp h¿jtØb v° vC s]≥kn¬
November 2017
48 Brands & Business
Ip´nIfpsS hnZym`ymk
\nehmcsØ°pdn®pw `mhnsb
°pdn®psams° BhiyØn
tesd Bi¶s∏Sp∂hcmWv
c£nXm°fn¬ Gdnb ]¶pw.
F∂m¬ AhcpsS hnZym`ymk
Øn¬ ¢mkv apdnIfpw s_©pw
sUkv--Ipsams° F{XtØmfw
{][m\s∏´XmsW∂v Bsc¶n
epw Nn¥n°p∂pt≠m? F¶n¬
tIt´mfq Aßs\ Nn¥n°p∂
Hcmfp≠v˛ aqhm‰p]pg kztZin
eXojv. Nn¥n°pI am{Xa√,
AXv {]mh¿ØnIam°pIbpw
sNbvXncn°p∂p aqhm‰p]pg
bnepff Ãm≥tUUv FUypt°
sk^v˛FUypt°jW¬ ^¿Wn®dpIfpsS
hn]Wnbn¬ hnizkvXXbpsS {]XoIw
jW¬ ¿Wn®¿ (SEF) F∂
ÿm]\ØneqsS. FUypt°
jW¬ ^¿Wn®dpIƒ°p
th≠n am{Xapff tIcfØnse
GI tjmdqamWnXv.
^¿Wn®¿ _nkn\ v cwK
tØ°v CØcsamcp Nn¥tbm
sSsbm∂pa√ eXojv IS∂p
h∂Xv. h¿j߃°p apºv
k¿Δ in£m A`nbms‚ s{]m
PŒpIƒ Gs‰SpØp sNbvXn
cp∂p eXojv. kv--IqfpIƒ°v
^¿Wn®dpIƒ FØn®psImSp
°pIbmbncp∂p {][m\ tPmen.
Aßs\bmWv FUypt°
jW¬ ^¿Wn®dpIƒ \n¿Ωn
°mw F∂ BtemN\bnte
s°Øp∂Xv.
“Ip´nIƒ°v ]T\Øn¬
Xm¬]cyw tXm∂Wsa¶n¬
¢mkvdqapw Ccn∏nShpsa√mw
AXn\\ptbmPyamb hn[Øn
¬ Hcpt°≠Xv hfsc {][m\
amWv'', eXojv ]dbp∂p. FUyp
t°jW¬ ^¿Wn®¿ \n¿Ωm
WØneqsSbmWv _nkn\kv
XpSßnbsX¶nepw, IrXyamb
AfhpIfpw a‰pan√msXbm
bncp∂p \n¿ΩmWw \SØnbn
cp∂Xv. ]n∂oSmWv, CXns‚
{]m[m\yw a\ nem°n, C‚¿
\mjW¬ Ãmt‚¿Unepff
November 2017
49 Brands & Business
AfhpIƒ {]Imcw \n¿Ωn
°m≥ XpSßn.
ÃpU‚ v {^≠v--en, Ft°m
{^≠v--en
XnI®pw {]IrXntbmSnW
ßnb \n¿ΩmW coXnbmWv
sk^nt‚Xv . Ip´nIfpsS
kn‰nwKv Iw^¿´vs\ n\mWv
{]Ya ]cnKW\. H∏w KpWta
≥abpw Dd∏p hcpØp∂p.
CsX√mw IqSnt®cptºmƒ
¢mkv dqan\v Hcp ‘kvam¿ v ep°v'
e`n°psa∂v {]tXyIw ]dtb
≠Xn√t√m.
aqhm‰p]pg , s\Spºmt»cn,
tImXawKew, ae∏pdw F∂nhn
SßfnembmWv sk^ns‚
DXv]mZ\ bqWn‰pIfpffXv.
{][m\ambpw assd≥ ssπhp
Uv, MDF, d∫v hpUv F∂nhbp
]tbmKn®mWv \n¿ΩmWw.
Db¿∂ KpWta≥abpff tdm
sa‰ocnb¬kv D]tbmKn°p∂
XpsIm≠p Xs∂ tISp]mSpIƒ
kw`hn°p∂Xv A]q¿ΔamWv.
^¿Wn®dpIƒ°v Zo¿Lmbp
pw e`n°p∂p. D]t`m‡m
°fpsS BhiyØn\mWv Chn
sS ap≥KW\ e`n°p∂Xv. aqhm
‰p]pgbnepff tjmdqw kμ¿
in®v A`ncpNn°nWßnb
tamUepIƒ \n߃°v sXc
s™Sp°mw. tIcfØn¬ Fhn
sSbmsW¶nepw sk^v \nß
ƒ°v FØn®p Xcpw. IÃa¿
sIb¿ k¿Δokpw e`yamWv.
kv--Iqƒ˛ tImtfPv ^¿Wn
®¿ hn]W\ cwKØv hnizkvX
XbpsS ]cymbamb ‘sk^v '
Ct∏mƒ hnPbIcamb ]Ømw
h¿jØnte°v IS°pIbmWv.
ImcWw ^¿Wn®¿ hn]Wn
A{Xta¬ sshhn[yapffXmbn
amdnbn´p≠v Ct∏mƒ. ¢mkv--dqw
^¿Wn®dpIfmIs´ XSnbn¬
\n∂pw NphSp amdnØpSßnbn
cn°p∂p. Cu am‰ßƒ Dƒs°m
≠psIm≠p Xs∂ D]t`m‡m
°fpsS a\ dn™pff tkh \w
\¬Im≥ sk n\p Ignbp ∂p≠v.
Ph: 8281107828, 9847858066,0485 2850723
November 2017
50 Health Care
tcmK NnIn’m cwKØvtemIØn\v `mcXw \¬Inbkw`mh\bmWv Bbp¿thZw.tIcfØn¬ Bbp¿thZ NnIn’mcwKØv a‰m¿°pw AhImis∏Sm\mImØ ]pXnb NnIn’m coXnbpambn Cu taJebn¬ {i≤ t\SpIbmWv ]Ø\wXn´bnep≈ [\z¥cn Bbp¿thZ Bip]{Xn. \nehnep≈AkpJßsf°pdn®v hnebncpØm\pw mhnbnep≠mtb°mhp∂ tcmKmhÿsb°pdn®pap≥Iq´n Adnbm\pw Ignbp∂tcmK\n¿Wb am¿KamWv ]pXnb NnIn’mcoXn. acp∂pIfpsSD]tbmKw hfsc Ipd®p am{XwBhiyap≈ Cu NnIn ’mcoXn Bbp¿thZ taJebn¬]pØ\pW¿hn\v hgnsbmcp°psa∂v IcpXs∏Sp∂p.
lrZb kw_‘ambAkpJ߃, ssXtdmbvUv,Rcºp kw_‘amb tcmK߃, Bkva, enh¿ kntdmknkv, BahmXw, {]talw,AanXhÆw, sk¿hn°¬ kv--t]m≠nsse‰nkv, aq{XØn¬I√v, sImfkv--t{Smƒ, ]£mLmXw, kv--t{Sm°v, tkmdnbmknkv,ssat{Kbn≥, aZy]m\ioew,K¿`]m{X kw_‘amb AkpJ߃, ssewKnI kw_‘amb AkpJ߃, kv{XoP\ytcmK߃, DZctcmK߃,t{]mtÉv kw_‘amb AkpJ߃, ISpØ \SpthZ\,A¿i v, \mfnXphsc NnIn’^en®n´n√mØ AkpJ߃,tcmK\n¿Æbw \SØm≥ ]‰mØ AkpJ߃ XpSßn A≥
[\z¥cn;BtcmKy PohnXØnte°p≈ hgnIm´n
]tXmfw AkpJ߃ ]cn]q¿Æambn ChnsS kpJs∏SpØp∂p.
H∏w, icocØns‚ buΔ\mhÿ \ne\n¿Øm\mhiyamb {]tXyI NnIn’bpw[\z¥cnbn¬ \¬Ip∂p. 39Huj[°q´pIfpsS {]tbmKØneqsS 41 Znhkw £octØmWnbn¬ kv--\m\w sNbvXp≈ CuNnIn’bn¬ Bbp¿thZ Øns‚]hn{Xhpw ANn¥\o bhpambam¿KßfmWv Ahew_n°p∂Xv.
[\z¥cn Bip]{Xn\¬Ip∂ {][m\ NnIn’m{Ia߃ ChbmWv.
XncpΩ v : icocØnseF√mXcØnepap≈ thZ\AI‰p∂Xn\pw Aÿn _e£bw C√mXm°p∂Xn\pw, RcºpIfpsS DW¿hn\pw, aknepIfpsS ]p\:{IaoIcWØn\pwAXneqsS ]pØ≥ DW¿ΔvssIhcn°p∂Xn\pw CXv
D]Icn°p∂p.
Rhc°ngn: AÿnIfpsS ÿm\Ne\w {IaoIcn°p∂Xn\pw Aÿn tXbvam\w]cnlcn°n∂Xn\pw, AImehm¿≤Iyw XSbp∂Xn\pw Ip´nIfpsS hf¿®bv°pw RcºpIƒ]p„ns∏Sp∂Xn\pw imcocnImhÿbpsS ASnÿm\w \ne\n¿Øp∂Xn\pw Rhc°ngnklmbn°p∂p.
Ce°ngn: icocØnep≠mIp∂ \ocns\ C√mXm°p∂Xn\pw thZ\kwlcn°p ∂Xn\pw AXphgn ]pØ≥ HmPkvssIhcn°p∂Xn\pw CuNnIn’sIm≠p Ignbp∂p.
s]mSn°ngn: I ,hmX tcmK߃°v AXypØaw. AanXhÆwIpdbv°p∂p. c‡ Nw{IaWw Iq p∂Xn\pw HmPkv ssIhcn°p∂Xn\pwklmbn°p∂p. \„s∏ BtcmKyw
hos≠Sp°p∂p.
November 2017
51 Health Care
]ngn®n¬: k‘nIfpsS
AI¬® am‰p∂Xn\pw, Xz°v
tcmKßsf AI‰p∂Xn\pw,
RcºpIfpsS DW¿hn\pw,
]£mLmXw, Xf¿hmXw F∂n
h aqew I„s∏Sp∂h¿°pw
Bizmkap≠mIp∂p.
[m\ymAae [mc: sI´n
°nS°p∂ \ocns\ C√mXm
°p∂p. I^ ta[tcmKßsf
bpw C√mXm°p∂p.
Pm\phkvXn: ap´pIfpsS
tPmbn‚ v {]h¿Ø\߃ i‡ns∏
SpØm\pw tXbvam\w C√mXm°m\pw
AXphgn BtcmKyw {]Zm\w
sNøp∂Xn\pw D]Icn°pw.
ISn hkvXn: \s´√ns‚
tXbvam\w, Aÿn AI¬® XpSßn
bhbv°v D]Icn°p∂ AanXamb
\SpthZ\ Ch AI‰p∂p.
intcmhkvXn: apJØns‚
tIm´w, A]kvamcw, Dd°°p
dhv, am\knI XIcmdpIƒ XpS
ßnbhbv°pw thZ\ AI‰p∂
Xn\pw D]Icn°p∂p.
I¿ÆhkvXn: sNhn
kw_‘amb AkpJ߃°v
Bizmkap≠mIp∂p.
\ky : apSnsImgn®n¬,
ssk\ssk‰nkv, \mkm¿iw
(aq°n¬ Zihf¿®) ssa{Kbn≥
IgpØn\papIfn¬ hcp∂
AkpJ߃ Chbv°p ]cnlm
cw. XethZ\ C√mXmIp∂p,
Dd°an√mbvabv°v imizX
]cnlmcap≠mIp∂p.
Ijmb hkvXn: hbdns‚
ip≤oIcWØn\pw F√m hmX
tcmK߃°pw Ijmb hkvXn
klmbn°p∂p.
ha\w: I^ {][m\ tcmK߃°p ia\ap≠mIp∂p
hntcN\w: Xz°v hmXc‡ AkpJßsf AI‰p∂p.
c‡tam£: Xz°v tkmdnbmknkv, \o¿s°´v XpSßnbh¿°v AXypØaw.
]mZA`yKw: hmXtcmKwam‰p∂p, thZ\ AI‰p∂p
Xfw: am\knI kwL¿jw C√mXm°pI, Dd°an√mbva, ssl∏¿ sS≥j≥ XpSßnbh°p ]cnlmcamIp∂p.
hnemkw: [\z¥cn Bbp¿thZ Bip]{Xn, sIm®pgØn¬ k¨ssj≥ _n¬UnwKv,sIFkvB¿Snkv t{Imkv tdmUv,]Ø\wXn´, tIcfw, C¥y. Ph: 9446114676, 9745685739,7025323440.
November 2017
52 Health Care
Aÿn tXbvam\w aqe
ap≈ k‘nthZ\bv°v \qX\
amb sskt‰mt{Sm¨ NnIn’
Ct∏mƒ tIcfØnepw e`yam
Wv. _mw•q¿ Bÿm\ambn
{]h¿Øn°p∂ sk‚¿ t^m¿
AUzm≥kvUv dnk¿®v B‚ v
sUhe]vsa‚ v (CARD) hnI
kn∏ns®SpØ Cu NnIn’mco
Xn AÿntXbvam\w aqew
thZ\ A\p`hn°p∂h¿°v
hfsc ^e{]ZamsW∂v sXfn
™ncn°p∂p. CARD Dw
C¥y≥ Fb¿t^mvg vkns‚
ÿm]\amb _mwKvfqcnse
C≥Ãn‰q´v Hm^v Fbvtdmkvt]
kv saUnkn\pw (IAM) kwbp
‡ambn 2004 apX¬ 4 h¿j
°mew \m\qdne[nIw tcmKnI
fn¬ \SØnb ]co£Wß
fnemWv Cu NnIn’m^ew
imkv{Xobambn sXfnbn°s∏
´n´p≈Xv. Snjyp F≥Pn\nb
dnßv hn`mKØn¬s∏Sp∂ Cu
NnIn’mcoXnbn¬ sdmt´j
W¬ o¬Uv Izm≠w amKvs\‰n
I-vkv dokW≥kv (RFQMR)
knKv\epIƒ tXbvam\ap≈
k‘nIfn¬ Iºyq´dns‚
klmbtØmsS ]Xn∏n®v
Aÿn tXbvam\Øn\p
sskt‰mt{Sm¨ NnIn’
XcpWmÿn tImißsf DtØ
Pn∏n°pIbmWp sNøp∂Xv.
XpS¿®bmbn 21 Znhkw Hcp
aWn°q¿ hoXamWp Cu NnIn
’. eLphmb ^nkntbm
sXdm∏nbpw XcpWmÿnbpsS
hf¿® XzcnXs∏SpØp∂
Xn\mhiyamb `£W{IaoI
cWßfpw Dƒs∏´ NnIn’
{]talhpw lrt{ZmKhpw D≈h
¿°pt]mepw kpc£nXambn
sNømhp∂XpamWv. IqSmsX
NnIn’bv°pap≥]pw \n›nX
CSthfbv°p tijhpw
sNøp∂ MRI k-vIm\nßneqsS
NnIn’m^ehpw hf¿®bpsS
tXmXpw sXfnbn°m≥ km[n
°p∂p. tXbvam\w aqeap≈
F√m k‘nthZ\bv°pw Cu
NnIn’ hfsc ^e{]ZamWv
F∂ncp∂mepw ap´pthZ\bv°p
th≠nbmWv BfpIƒ IqSpX
epw Cu NnIn’ {]tbmP
\s∏SpØp∂Xv.
Ph:9995599332, 0484-2116237
Imebfhv ]q¿
ØnbmIp∂tXm
Sp IqSn amkß
ƒ°Iw XcpWm
ÿnIƒ hf¿∂v
t c m K m h ÿ
I p d b p I b p w
thZ\bn√msX
\S°phm\ p w
s s Z \ y w Z n \
{]h¿ØnIfn¬
G¿s∏Sphm\pw
km[n°p∂XmWv.
{]mb]cn[nbn
√msX B¿°pw
sNømhp∂ Cu
NnIn’m ]m¿
i z^eßtfm
tdUntbjt\m
IpØnhbvt∏m
C √ m Ø X p w
November 2017
53 Health Care
B≥Pntbm πmÃnbpw
ss_]mkpw Hgnhm°n lrZbm
tcmKyw hos≠Sp°m\mIptam?
Xo¿®bmbpw km[n°pw F∂m
WpØcw. E. E. C. P (EnhancedExternal Pulsation) AYhm
'k¿Pdnbn√mØ ss_]mkv '
(Natural Bypass Therapy) NnIn
’bneqsSbmWv CXv km[y
am°p∂Xv. tªm°pffh¿°pw
lrZbØns‚ {]h¿Ø\w
Xmfw sX‰nbh¿°pw G‰hpw
A\ptbmPyamb ]cnlmcam¿
KamIpw CCkn]n. ss_]mkv
ikv{X{Inbbpw _eq¨ B≥
PntbmπmÃnbpw Ign™Xn\p
tijhpw s\©pthZ\, InX∏v
XpSßnb tcmKe£Wßfpw
_p≤nap´pIfpw A\p`hn°p∂
tcmKnIfp≠v. CØc°m¿°pw
CCkn]n˛ bneqsS tcmKap‡n
t\Smw. B≥Pntbm πmÃn,
ss_]mkv F∂nhtbmSv `bap
ff tcmKnIƒ°pw CCkn]n Hcp
hcZm\amWv.
F¥mWv CCkn]n?
lrt{ZmK NnIn’m cwK
sØ G‰hpw e{]Zhpw AXn
\qX\hpw sNehp Ipd™Xp
amb NnIn’mcoXnbmWnXv.
acpt∂m ikv{X{Inbtbm IqSm
sX, lrZb[a\nIfnse c‡{]
hmlw i‡ns∏SpØn, XS ß
sf adnIS∂v lrZbsØ Du¿P
kzeam°pI F∂XmWv Cu
NnIn’bn¬ sNøp∂Xv. icoc
Øn\v ]pdØv LSn∏n°p∂ D]
IcW߃ D]tbmKn®v lrZb
‘lrZb'apffh¿ {i≤n°q...
Ønte°pff c‡{]hmlw
kpKaam°pI F∂XmWv
NnIn’m coXn.
Atacn°≥ FDA/ AHA/ACC, bqtdm]y≥ bqWnb≥
Hm v Im¿UntbmfPn, {_n´ojv,
It\Unb≥, ssN\okv F∂n
ßs\ \nch[n A¥mcm{„
AwKoImc߃ C. C. kn. ]n˛
°v CXnt\mSIw e`n®n´p≠v.
NnIn’mcoXn
tcmKnIsf {]tXyIXcw
InS°bn¬ InSØn, Iºyq´¿
\nb{¥nX I^pIƒ (c‡kΩ
¿±w Af°m≥ Iøn¬ sI´p∂
I^pIƒ t]msebpffh) Ac
s°´v, XpS, Im¬ F∂nhnS
ßfn¬ sI´nsh°p∂p. lrZb
anSn∏ns‚ CSthfIfn¬ Cu
I^pIƒ i‡nbmb kΩ¿±w
sNepØp∂tXmsS, Acbv°p
Xmsgbpff icoc`mKsØ c‡w
lrZbØnte°v {]hln°p∂p.
kPoha√mØ t\cnb
c‡°pgepIsf ho≠pw kPo
ham°n, Xf¿® {]m]n® lrZb
t]inIƒ°v DW¿thIp∂p.
CXneqsS Znhk߃°Iw
icnbmb {]h¿Ø\ tijn
ssIhcn°m≥ lrZbØn\v
km[n°p∂p.
C.C.kn.]nbpsS ta≥aIƒ
A≥ssP\ (s\©p
thZ\) AI‰mw
acp∂pIƒ Ipdbv°mw
]m¿iz^e߃ H∂pw
D≠m°p∂n√
{] mb]c n[ nI q S m sX
GsXmcmƒ°pw Cu NnIn’
kzoIcn°mw
Bip]{Xnbn¬ AUvan‰m
tI≠Xn√
tcmKnbpsS kuIcya
\pkcn®v kabw {IaoIcn°m≥
Ignbp∂Xn\m¬ {]XnZn\
tPmenIfn¬ Imcyamb am‰w
B h i y a n √ . \ n e h n ¬
D]tbmKn®p hcp∂ acp∂pIƒ
XpScp∂Xn¬ XS an√.
November 2017
54 Health Care
ImepIfnse aknepI
ƒ°v \s√mcp a mPns‚ {]Xo
Xn e`n°p∂p
s\©nt\m lrZbØnt\m
Akzm`mhnIamb bmsXm∂pw
A\p`hs∏Sp∂n√
lrZbhm¬hpIƒ°v XI
cmdpffh¿, P∑\m¬ lrt{ZmK
apffh¿, Xmfw sX‰nb lrZb
anSn∏pffh¿, lotam^oenb
Dffh¿ F∂nh¿°v EECPNnIn’sbSp°m≥ ]mSn√.
NnIn’ FhnsS?
C¥ybnse \nch[n {]ap
J lrt{ZmK NnIn’m tI{μ
ßfnepw Bip]{XnIfnepw
Ct∏mƒ C. C. kn. ]n. NnIn’
\¬In hcp∂p≠v. FdWm
IpfØv ISh{¥bnepff Cμncm
Km‘n tlmkv]n‰¬ Im¿Un
tbmfPn Un∏m¿ vsa‚n¬ EECPNnIn’ e`yamWv. hnZKv[
t\m¨ C‚¿sh≥jW¬ Im¿
UntbmfPnÃns‚ ]cntim
[\bnepw \n¿t±iØnepamWv
CXv sNbvXp hcp∂Xv.
Ph: 9847152837/ 9847717878.
November 2017
55 Automobile
Ah©dnt\mSv a’cn°m≥
_P‰v {Iqbnkdns\ Hcp°pIbm
Wv kpkq°n. kpkq°n {]Xo£
tbmsS AhXcn∏n°m\ncn°p∂
C≥{SqU¿ 150 {Iqbnk¿ tamt´m¿
ssk°nfns‚ Nn{X߃ ]pdØm
bncn°pIbmWv.
ASpØ amkw \hw_¿
7\v ap≥]mbn tamUens\ Pm∏
\okv \n¿ΩmXm°ƒ AhXcn
∏n°psa∂mWv hnhcw.
^vtfmbnwKv ^yqh¬ Sm¶v
Unssk\mWv C≥{SqUdns‚
{][m\ khntijX. kpkq°n
bpsS knKvt\®¿ slUvemºpw
]pXnb {Iqbnk¿ tamt´m¿
_PmPnt\mSv G‰pap´m≥ ‘_P‰v {Iqbnkdpambn' kpkq°n
ssk°nfn¬ Hcp°nbn´p≠v.
s{]mPŒ¿ F¬CUn slUvem
ºv, kvt]m¿Sn ak-vIpem¿
^yq h¬ Sm¶v, F¬CUn
sSbn¬ sse‰v F∂nh
bv°v H∏w Uyqh¬ t]m¿´v
FIvkvtlmÃpw tamUens\
hyXykvXam°p∂p. PnI-vk¿
\ncbn¬ \nehnep≈ 155 knkn
Fb¿ IqƒUv, knwKnƒ knen
≠¿ F©n\nemWv C≥{Sq
U¿ 150 sbbpw AhXcn
∏n°pI. 14 Nmtorque, 14.5 bhp
IcpØv F∂nh
D ¬ ] m Z n ∏ n
°p∂XmWv
tamUen
s‚ F©n
≥. IqSm
sX {^
≠v, dnb¿
F≥UpIfn¬ UnkvIv t{_
°pIfpw kpkq°n Hcp°nbn
cn°p∂p.
Aßs\ apwss_ \nhm
knIfpsS Hcp ]Xn‰m≠v \ofp∂
ImØncn∏n\v eap≠mbn. tI{μ
sdbn¬ a{¥mebØn¬ \n∂pw
tem°¬ Fkn s{Sbn\pIsf
]pXph¿j kΩm\sa∂hÆw
apwss_bv°v e`n°pw. C¥y
bnse BZy Fkn tem°¬
s{Sbn\pIƒ P\phcn H∂v apX¬
apwss_bn¬ HmSnØpSßpw.
apwss_ k_v˛A¿_≥ sdbn¬
k¿hoknte°v Fkn tem°¬
s{Sbn\pIsf Dƒs∏SpØpsa∂v
dbn¬ a{¥n ]nbqjv tKmb¬
{]Jym]n®p. apwss_bpsS Poh
\mUnbmWv tem°¬ s{Sbn≥
irJe. {]XnZn\w 65 e£w
bm{X°mcmWv apwss_bpsS
tem°¬ s{Sbn\pIsf B{ibn
°p∂Xv. CXn¬ 35 e£w bm{X
°mcpw k©cn°p∂Xv ]›na
sse\neqsSbpamWv. BZy L´
Øn¬ {]XnZn\w Ggv k¿hokv
\SØp∂ Hcp Fkn s{Sbn\mIpw
C¥ybnse BZy Fkn tem°¬ s{Sbn\pIƒ apwss_bn¬ HmSnØpSßpw
]›na sse\n¬ k¿hokv
\SØpI. Fkn tem°¬ s{Sbn\p
Isf hnPbIcambn ]co£n®v--
Ign™psh∂v sdbn¬ a{¥n
]nbqjv tKmb¬ am[yaßtfmSv
]d™p.
Zn√n sat{Smbv°v kam\amb
\nc°mIpw Fkn tem°¬ s{Sbn
\pIfnepw CuSm°pI F∂mWv
kqN\. \nehnep≈ tem°¬
s{Sbn\pIfpsS Ãv ¢mkv Sn°‰v
\nc°n¬ \n∂pw H∂c Cc´n
h¿[\hmIpw Fkn tem°¬
s{Sbn\pIfn¬ tcJs∏SpØpI.]›na sdbn¬sh, tI{μ sdbn¬sh sse\pIfnte°v HºXvCeIv--{Sn°¬ aƒ´n∏nƒ bqWn‰vFkn s{Sbn\pIsf IqSn sdbn¬sh t\Snbn´p≠v. BZy Fkn
tem°¬ s{Sbn\ns\ Cuamkw AhXcn∏n°m\mWv Xocpam\n®ncp∂sX¶nepw kmt¶XnI XSk߃ ImcWw P\phcnH∂nte°v XnøXn ]p\¿\n›bn°pIbmbncp∂p.apwss_ k_v˛A¿_≥sdbn¬sh irJebnep≈]›na sse\n¬ 37 tÃj\pIfmWp≈Xv. {]XnZn\w1201 k¿hokpIfmWv
]›na sse\n¬ HmSp∂Xpw. Fkntem °¬ s{Sbn\n\v ]pdsaapwss_ tÃj\pIfn¬ 370FkvIte‰dpIfpw knknSn hnIfpwLSn∏n°p∂Xn\p≈ A\paXn\¬In°gn™psh∂pw ]nbqjv
tKmb¬ hy‡am°nbn´p≠v.
November 2017
56 Automobile
d¨thbn√msX hnam\
and°m\p≈ ]≤Xnbpambn
kvss]kv sP‰v. CXn\mbn
P∏m\nse skX®n tlmƒUn
Mvkv F∂ A¥mcmjv{S Iº
\nbpambn kvss]kv sP‰v
A[nIrX¿ N¿® \SØn. Ic
bnepw sh≈Ønepw k©cn
°mhp∂ 100Hmfw tImUnbmIv
hnam\߃ hmßp∂Xpambn
_‘s∏´mWv N¿® \S∂Xv.
tdmUneqsS ]eXcw hm
l\߃ k©cn°p∂Xv I≠n
´p≠v. F∂m¬ tdmUneqsS k
©cn°p∂ s{Sbn\ns\ k¶¬
]n°m≥ \n߃°v km[n°ptam?
C¥y≥ sdbn¬ k¶¬]߃
Ct∏mgpw ]mfØneqsS \oßp
tºmƒ, ]mfØn¬\n∂pw tdmUn
te°v s{Sbn\ns\ ]dn®v--\´ncn
°pIbmWv ssN\. tI´Xv icn
bmWv, temIØnse BZy
{Sm°v sekv s{Sbn\pambn ssN\
FØnbncn°pIbmWv. tdmUneqsS
ssN\ ]co£n°p∂ ]pXnb
s{Sbn\ns‚ Zriy߃°v ap∂n¬
IÆpangn®v-- \n¬°pIbmWv cm
Pym¥c kaqlw. ssN\okv \Kc
amb kpskmbn¬ sh®mWv {Sm°v
sekv s{Sbn\ns\ A[nIrX¿
]co£n®Xv. 'hn¿Nz¬' (km¶¬
]nI) {Sm°pIfpsS ]›mØe
ØnemWv s{Sbn≥ tdmUneqsS
k©cn°pI. temIØnse BZy
kvam¿ v s{Sbn≥ F∂ hntijWw
]pXnb \o°Øn\v ssN\ \¬In
Ign™p. hn¿Nz¬ sdbn¬
sse\pIfneqsS k©cn°p∂
s{Sbn\ns‚ ]camh[n thKX
aWn°qdn¬ 70 In temao‰dmWv.
]mfw th≠, Cu s{Sbn≥ k©cn°pI tdmUneqsS;
CXv ]pXnb ssN\okv hnkvabw....!Hmt´mW
akv sdbn¬{ S m ≥ k n ‰ v(ART) F∂mWv ssN\okvkvam¿´v s{Sbn\ns‚ HutZymKnI \maw.\Kcßfnse{Sm^nIv {]iv\߃°p≈]c nl m c a mbmWv kvam¿´vs{Sbn\ns\ ssN\ AhXcn∏n®ncn°p∂Xv. HmtŒm_¿ 23apX¬ kvam¿ v s{Sbn≥ kp skm\KcØn¬ tkh\w Bcw`n®XmbmWv dnt∏m¿´pIƒ. temIØnse G‰hpw henb s{Sbn≥\n¿ΩmXm°fmb CRCC tIm¿∏tdj≥ enan‰UmWv kvam¿´vs{Sbns\ hnIkn∏n®Xv. 3.75ao‰¿ hoXntbdnb sh≈hcIƒ {]Xn\n[oIcn°p∂hn¿Nz¬ {Sm°ns\ ASnÿm\s∏SpØnbmWv kvam¿ v s{Sbn≥\nßpI. _kns‚bpw {Smans‚ssl{_nUv cq]amWv ]pXnbkvam¿´ v s{Sbn≥ F∂mWvIº\n ]dbp∂Xv. {Smw, k_vshIsf At]£n®v-- hn¿Nz¬
d¨thbn√msX hnam\and°m≥ kvss]kv sP‰v....
s{Sbn≥ kwhn[m\Øn\v sNehv Gsd IpdhmWv. πmÃnIv˛d∫¿ hoepIfmWv kvam¿´vs{Sbn\n¬ CSw]nSn®n´p≈Xv.s{Sbn\n¬ Hcpßnbn´p≈sk≥k¿ sSIvt\mfPn aptJ\tdmUv kmlNcyw a\knem°n\oßm≥ s{Sbn\n\v km[n°pw.300 bm{X°msc hsc Dƒs°m≈m≥ km[n°p∂ aq∂v Iºm¿´vsa‚pIfmWv kvam¿´v s{Sbn\n\v D≈Xv. \nehn¬ ss]e‰vaptJ\bmWv kvam¿´v s{Sbn≥{]h¿Øn°p∂sX¶nepw hcpw`mhnbn¬ ss]e‰v clnX kvam¿´v s{Sbn\ns\ ssN\ AhXcn∏n°psa∂mWv kqN\.
CØcw hnam\߃°v Cdßm
≥ d¨th Bhiyan√. Icbn
tem ISentem FhnsS thWsa
¶nepw Cd°mhp∂XmWv.
400aney¨ tUmfdns‚XmWv
Icm¿. C¥ybn¬ hnam\Øm
hf߃ hfsc IpdhmWv. AXn
\m¬ Fb¿t]m¿´pIfn√mØn
SØpw hnam\and°p∂Xn\mWv
CØcsamcp kwcw`w sIm≠v
Dt±in°p∂sX∂v kvss]kv sP‰v
A[nIrX¿ Adnbn®p. hnam\wsh≈Ønendßp∂ {]IS\w\hw_dn¬ kwLSn∏n°m≥Iº\n Xocpam\n®n p≠v.
November 2017
57 Technologies
\√ shbnep≈ kabØv
kvam¿´v t^m¨ D]tbmKn°p
tºmgp≠mIp∂ {]bmk߃
adt∂°q. C≥hnkn_vƒ •mkv
(AZriy kv SnIw) hnIkn∏n
s®SpØtXmsSbmWv CXn\v
]cnlmcamIm≥ t]mIp∂Xv. Cu
]cnanXnsb imkv{X⁄¿ ]pXnb
I≠p]nSnØØneqsS adnIS°p
sa∂mWv {]Xo£.
C¥y°mcS°ap≈ im
kv{X⁄cSßnb kwLamWv
kqcyshfn®Øn¬ C\n kvam¿´v t^m¨ D]tbmKn°mw....]pXnb •mkv I≠p]n
Sn®Xv. sNdnb iXam
\wt]mepw {]Imic
ivanIƒ {]Xn^en
°mØ •mkpIfm
WnXv. ]psWbnse
C¥y≥ C≥kv‰n‰yq v
Hm v kb≥kv FPp
t°j≥ B≥Uv dnk
D]t`m‡m°ƒ°mbn hm
Svkv-- B∏ns‚ dot°mƒ ^o®¿
AYhm Uneo‰v t^m¿ Fhcnh
¨ ^o®¿ FØn. hmSvkv--B
∏ns‚ sh_vssk‰pIfnsem
∂mb hm_v _o‰m C≥t^mbm
Wv Cu hnhcw ]pdØv hn ncn°p
∂Xv.
B≥t{UmbnUv, sFHm F
kv, hn≥tUmkv ]Xn∏pIfnemWv
]pXnb o®¿ FØnbncn°p∂
sX∂mWv dnt∏m¿´v. F∂m¬
Uneo‰v Hm]vj\pambn hmSvkv--B∏vCXp kw_‘n®v-- HutZymKnI
{]Jym]\ßsfm∂pw hmSvkv--B∏v
\evInbn n√. Cu ]pXnb o®dn
¬ A_≤Øn¬ Ab®tXm amdn
Ab®tXm Bb ktμi߃
\o°w sNøm≥ km[n°pw. Cu
^o®¿ {]h¿Øn°Wsa¶n¬ktμiw Ab°p∂hcpw ktμ
i߃ kzoIcn°p∂hcpw
hmSvkv--B∏ns‚ A]v tU‰vsNbvX ]Xn∏v Xs∂ D]tbmKn
t°≠XmWv. Pn v, sSIvÃv, CtaPv,
hoUntbm, thmbvkv satkPv,semt°j≥, Ãn°¿, tIm SmIv‰v
Im¿Uv XpSßnb ktμißsf
√mw CXp hgn Uneo‰v sNøm≥
km[n°pw.
Ct∏mƒ temIhn]Wnbn¬
]eXcØnep≈ kvam¿´v t^mWp
IfmWv ]pdØndßp∂Xv. F∂m¬
]e {_m≥UpIsfbpw sR´n∏n
®nsIm≠mWv ]pXnb tdk¿ kvam
¿ v t^m¨ hn]Wnbn¬ FØnbncn
°p∂Xv. CXns‚ G‰hpw {][m\
khntijX CXns‚ dmw Xs∂bmWv.
8 Pn_nbpsS dmw BWv
CXn\p \¬Inbncn°p∂Xv.5 .72
C©ns‚ Quad HD IGZO LCDUnkvtπbmWv CXn\p \¬In
bncn°p∂Xv. Qualcomm's Snap-dragon 835 SoC emWv CXns‚
¿®nse (sFk¿) imkv{X⁄ cpw
Atacn°bnse sk‚¿ t^m¿
^Mvj\¬ \mt\m sa‰ocnb¬
(kn.F^v.F≥) sk‚dnse
imkv{X⁄cpw tN¿∂mWv
]pXnb I≠p]n SnØw \SØnbXv.
Uyqh¬ ]n≥ Iymadbn¬ tdk¿ t^m¨ hn]Wnbn¬ AhXcn∏n®p
{]h¿Ø\w. CXns‚ B¥cnI
khntijXIƒ ]dbpIbmsW¶n¬
8 Pn_n bpsS dmw IqSmsX 64 Pn_nbpsS
Ct‚W¬ tÃmtdPv
F∂nhbmWv CXn\p
\¬Inbncn°p∂Xv .
2Sn_n hsc
CXns‚ saΩdn h¿≤n
∏n°phm≥ km[n°p
∂XmWv. Android 7.0Nougat emWv CXns‚
Hm Fkv {]h¿Ø\w.
12MP 13MP Uyqh¬
]n≥ IymadmbmWv Cu
tamUepIƒ°v \¬Inbncn°p∂Xv.
IqSmsX 8 saKm]nI-vkens‚ ap≥
Iymadbpw CXn\p≠v .
4000mAh s‚
_m‰dn sse^v BWv CXv
ImgvNsh°p∂Xv. CXn s‚
{]o Hm¿UdpIƒ Bcw`n
®pIgn™p. US, bqtdm∏v
t]msebp≈ cmPyßfn¬
BWv CXv BZyw e`n°p
∂Xv. CXns‚ hn]Wnbn
se hne 45000 cq]bmWv .
November 2017
58 Technologies
BtKmfXeØn¬ _nkn\
kv CS]mSpIfpsS tI{μambn
amdptºmgpw t]sa‚pIƒ°mbn
kz¥amb Hcp Id≥kn kwhn[m
\w C√mØXv C‚¿s\‰ns‚
t]mcmbvabmbn Nq≠n°mWn
°s∏´ncp∂p. _n‰v--tImbn\pw {In]v-
-t‰m Id≥knIfpw B Ipdhv \nI
ØpIbmWv. i‡amb kpc£m
s\‰v h¿°pw em`Icambn Ffp∏
Øn¬ ]WanS]mSv km[yamIpsa
∂Xpw _n‰v--tImbn≥ CS]mSpI
ƒ°v IqSpX¬ {]Nmcw \¬Ip∂p.
ªm°vaWn Dƒs∏sS \ne
hnse kºZv hyhÿ t\cn
Sp∂ ]e `ojWnIfpw {In
]v--t‰m Id≥knIsf _m[n
°ns√∂pw CXns‚ KpW
ambn sSIv FIv--kv--t]¿´pIƒ
Nq≠n°m´p∂p. F∂m¬
]WØns‚ DSaÿmh
Imiw hy‡ambn \n¿Æbn
°m\mImØXpw, CS]mSp
Iƒ°v A{X kpXmcyX
Bhiyan√mØXpw Imc
Ww `cWIqS߃ _n‰ vtIm
bns\ kwibZr„nbn¬ \n¿ØpI
bmWv. C¥ybpw X¬°mew
_n‰vtImbns\ AwKoIcn®n´n√.
sk_v t] t]msebp≈
Hm¨sse≥ πm‰vt^mapIƒ _n‰v
tImbn≥ - C¥y≥ Id≥kn hn\na
b km[yXIƒ Xpd∂n´p≠¶nepw
B¿ _n sF \bw hy‡am°pw
hsc C¥ybn¬ CXns‚ \nba
km[pX tNmZyw sNøs∏SpI
Xs∂ sNøpw. ]q¿Wambpw sSIv-
-t\mfPnbn¬ A[njvTnXamb
Id≥kn kwhn[m\sa∂ te_em
Wv {In]v--t‰m Id≥knIsf mhnbp
sS \mWbkºØm°n am‰p∂Xv.
\nehnse \mWb kwhn[m\
ßfn¬ Id≥knbpsS aqeyw Hcp
tI{μoIrX ÿm]\Øns‚ \nb
{¥WØnemsW¶n¬ {In]v--t‰m
Id≥knIfn¬ aqeyw \nb{¥n
°m≥ tI{μoIrX ÿm]\tam hy
‡ntbm C√. CS]mSp hnhc߃
tcJs∏SpØp∂ tªm°vsNbn≥
F∂ UnPn‰¬ eUvPdns\ ASn
ÿm\am°nbmWv _n‰vtImbn≥
Dƒs∏Sp∂ {In]v --t‰m Id≥kn
IfpsS \ne\n¸v . hn\nab
Øn\pw HmUn‰nwKn\pw A°u
≠nwKn\psams° Cc´nthKw
\¬Ipsa∂XpsIm≠p Xs∂
{In]v -- t‰m Id≥knIƒ C∂v
IqSpX¬ kzoImcyambns°m≠n
cn°pIbmWv.
CS\ne°mcmb _m¶pI
ƒ°pw [\Imcyÿm]\߃°pw
]Ww \¬ImsX hn\nabw \S
Ømsa∂Xpw cmPyØns‚ AXn¿
ØnIƒ hIhbv°msX temI
sØhnsSbpw t\cn´v CS]mSpIƒ
\SØmsa∂Xpw {In]v--t‰m Id≥kn
IfpsS km≤yX h¿≤n∏n°p∂
LSIßfmWv. C¥ybn¬ _n‰v--
tImbn≥ D]tbmKn°p∂hcpsS
FÆw F´v apX¬ ]Øv e£w
hsc hcpsa∂mWv A\utZymKnI
IW°pIƒ. h≥i‡nIfmb
temIcmPy߃ {In]v--t‰m Id≥
knIsf AwKoIcn°Wtamsb∂
Bib°pg∏Øn¬ XpScptºmgpw
_n‰v--tImbn≥ CS]mSpIƒ°v ssek
≥kv Dƒs∏sSbpff kuIcy߃
Hcp°pIbmWv P∏m≥ Dƒs∏sS
bpff cmPy߃. bpFkpw ssN\bp
ambncp∂p ap∂n¬ \n∂sX¶nepw
Z£nW sImdnbbpw nen∏o≥kpw
Dƒs∏sSbpff cmPyßfn¬ _n‰v
tImbn≥ CS]mSpIƒ kPohambn
°gn™p.
ssN\bpsS bphm\pw bp
Fkv tUmfdpw
D]tbmKn°p∂
\ n t £ ] I s c
A S n ÿ m \ a m
°nbmbnc p∂p
_n‰ v -- tImbns‚
aqeyw Ccp∂sX
¶n¬ C∂v IY
a m d p I b m W v .
P∏m\n¬ \nt£
]I¿ Ib‰paXn
°pff {][m\
am¿Kambn _n‰v--tImbns\ I≠p
XpSßn. \nehn¬ FÆbpw [m\y
hpw temlhpsams° t{SUv
sNøs∏Sp∂Xpt]mse {In]v--t‰m
Id≥knIƒ hym]IamIp∂tXm
sS kv--t‰mtdPpw _m≥UznUvØpw
Iw]yq´nwKv ]hdpw t{SUv sNøs∏
Sp∂ ImeamWv hcm≥ t]mIp∂
sX∂v sSIv--t\m{Im‰pIƒ Nq≠n
°m´p∂p.
hyhkmb, kmºØnI,
PohnXtaJeIfn¬ C‚¿s\‰v
hcpØnb t]mep≈ AXn hnπh
Icamb am‰amIpw _n‰v tImbn≥
{]Xn\n[m\w sNøp∂ {In]v--t‰m
Id≥knIƒ hcpØm≥ t]mIp∂Xv.
C\n {In]vt‰m Id≥knbpsS Imew...
November 2017
60
