I N T H ELOUPE

November 201 4 Issue 58

FAMILY. DIVIDEND. SUPPORT. BUYING POWER.

The Ultimate Jeweler Resource

BUYING SHOW

REGISTRATION

BEGINS FRIDAY,

NOVEMBER 7

CONNECTINGIn the Know with RJO

SEE PAGE 2

MARKETING

MATTERS:

ACKNOWLEDGE

AND ACQUIREThe opportunity associatedwith people who come toyour store after doinginternet research on theirpurchase

SEE PAGE 9

RJO Round-Up in San AntonioFILLING THE PATHS ALONG THE RIVER WALK in downtown San Antonio,one would usually find an assortment of bright colors, festive music, andaromas from a terrific array of restaurants. The last weekend next Januarywill find an addition: hundreds of RJO members, soaking in the sun, thecamaraderie and the delight that the town and the Buying Show offer.Once we’re all round-up and back at the Show, more delight awaits: greatofferings of the vendors on the Buying Show floor and terrificentertainment. Before then, though, RJO will deliver its usual abundantmembership benefits as well, including:• one $250 travel voucher for each qualifying store when you register by

December 29;• up to three consecutive nights’ stay at the host hotel, the Hyatt Regency

San Antonio;• buying discounts, via RJO Purchase Vouchers, allowing you to save up to an

additional two percent on what you buy from vendors; and• one $10 lunch coupon (for concessions on the Buying Floor) for each store,

courtesy of your generous RJO vendors.

Online registration will open on November 7, and it is easy—just go to:www.rjomembers.com, log in, and go to the Buying Show section. Registeringonline can be completed in a matter of minutes. You may also complete theRegistration Form that is located on the last page of your RegistrationPacket, which will be mailed out in early November. Mail or fax it to the RJOoffice: P.O. Box 1045, Newton, IA 50208. Fax: 641-792-9251.

FAMILY. DIVIDEND. SUPPORT. BUYING POWER.

I ALWAYS GET EXCITED AS OUR Buying Show drawsnear. It is great to see everything come together withhot-topic seminars, fun activities and incredible vendorsfrom which to buy. The part I enjoy the most, though, isreconnecting with members and vendors. I am soproud when new attendees say they feel welcome atour shows—from fellow members, to vendors and staff.We are known as an inclusive organization that trulyvalues our family-oriented approach.

I have to admit I have found great pleasure as well insomething outside of our Buying Shows. This year weoffered two new programs: “The Next GenerationExperience” and “The Succession Experience.” Thesewere each two-day events in which members had theopportunity to learn, share, and create relationshipsfor mutual support. The participants gave ravereviews on both programs.

This opportunity allowed me to have more directconnection with our members, and it gave me thechance to learn more about their needs and whatRJO can continue to offer as quality services. It wasgreat to see the new friendships formed, creatingfuture support of our members with one another. I was so lucky to be able to educate and facilitatethese programs, as well as learn from each of theparticipants.

These two new programs are exclusive to RJOmembers, and they are progressive in our industry.

We are incredibly proud of these programs, as theywill help sustain the future of our industry,something the organization holds in very high regard.

We will again offer the “The Next GenerationExperience” and “The Succession Experience” in 2015.These programs would not be possible without thegenerous support of our vendor sponsors. I wish tothank RDI and Stuller for supporting “The NextGeneration Experience” and Ostbye, Charles Frey &Co., and Federated Insurance for supporting “TheSuccession Experience.” These vendors were presentduring both programs and gave great perspective foreach program.

I always will be excited for our Buying Shows—to seeus all together working hard to keep our businessessharp and, at the same time, supporting oneanother. I am just as excited for the new efforts andprograms we are offering that give even more to ourmembership.

Remember: RJO is your organization, so takeadvantage of all that it has to offer. We truly are anexceptional organization due to our great membersand vendors, and I am blessed to be a part of it all.

Mary PetersonRJO CEO

In the Know with RJO by RJO CEO Mary Peterson

CONNECTING

Attendees at the inaugural “RJO Succession Experience,” held in Chicago in October. See the story on page 4.

From the RJO Chat Channel THE CHAT CHANNEL ON THE RJO WEBSITE (www.rjomembers.com) hosts avariety of interesting discussions each month. Here’s an edited post fromthis a few weeks ago—and responses to it—that can be found in the RJO—Open to RJO Jewelers Only area, under the heading “Dress Code — To Tieor Not to Tie”

Post: Quick question (and possibly a stupid one): We have throughout our historybeen a formal, traditional store. Our décor echoes this in large part, as well as ourdress. The discussion has come up recently regarding dress code … for the guys.The basic question is: Do the male employees in your store wear ties?

I have been thinking about it more recently, as I see how our customers dressand consider who our clients are. We are in a college town—in fact we are justacross the street from campus, so we see a lot of faculty and students. The dressby both is fairly informal—obviously from the students, but also the staff andfaculty. Yes, I think it would be more comfortable without the tie, but I also havebeen thinking about dressing for the customers.

What are your thoughts?

Response One: No tie here in the last ten years or so.

Response Two: I once read somewhere that we should go to some of thelocal banks, see how their employees dress, and then match that. That waywe are not over-dressed or under-dressed. If they wear ties, we shouldwear ties.

Response Three: We are more informal than most stores. I usually wearshorts in summer at the store. To my knowledge I haven’t seen any largesales not happen because of my dress. Most people know me and comeinto my store because of our knowledge and not because of a tie or not.

Response Four: When I first came to town I wore tie and coat. Didn’t takeme long to figure out that it did not impress the farmers. So, businesscasual here.

Response Five: I’d say that you should dress like the product you areselling. I have to say that I do wear a tie every day, but not always a suitcoat.

Response Six: No tie. I have on khakis and a button-down plaid shirt.Agriculture here as well. The farmers who spend the money are morecomfortable here.

Response Seven: Shirt and tie most days. Casual Fridays in the summer(e.g., nice slacks and linen shirt). During snowstorms in winter, corduroypants and a sweater.

Response Eight: I think you should be consistent in your business image.You said “We have throughout our history been a formal, traditional store.Our décor echoes this in large part as well as our dress.” If yourmerchandise, décor, marketing and merchandising all suggest formal,traditional and upscale, then keep the tie and add a suit coat.

Response Nine: If your store is casual and your targeted clients areFAMILY. DIVIDEND. SUPPORT. BUYING POWER.

S E R V I C E SCentralized BillingPatronage DividendRJO Website (rjomembers.com)Buying Shows (Fall/Spring)

RJO Chat ChannelIn the Loupe – RJO’s newsletter

Free Print and Radio AdLibrary (on the RJO website)

Educational Seminars (at the Buying Shows)

Member-to-MemberIncentive Program(Recruitment Program)

Organized Buying Trips to Antwerp and Idar-Oberstein, and IsraelRJO DirectoryTravel Vouchers at Shows(offered at varying times)

Free Hotel Room Incentive(at the Buying Shows)

RJO Informational E-mailBlasts Purchase Vouchers(at the Buying Shows)

RJO Membership CertificateEducation on the GoPodcasts and WebinarsPrivate Label Credit CardServiceJewelConnect

CorrectionIn the September issue of InThe Loupe, we accidentallyomitted a MinneapolisBuying Show sponsors:

Sterling ReputationWe apologize for the error.

FAMILY. DIVIDEND. SUPPORT. BUYING POWER.

MORE THAN 30 RJO membersattended the RJO SuccessionExperience in Chicago last month.The three-day program broughtjewelers together interested inpreparing for the future of theirbusiness.

Denise Basch attended with herhusband, Don; both are owners ofDon Basch Jewelers, with locationsin Macedonia and Medina, OH.They were part of thoseconsidering “handing over” theirbusiness.

“We went to start the ball rolling,”says Denise, “learning about fillingout paperwork in case of deathand selling the business to our

children. We found outwe were further aheadthan most others andmore than we thoughtwe were. We also found goodideas to implement to help usfinish the job.”

During the course of the Sundayafternoon-to-Tuesday morningExperience participants attended anumber of sessions on a variety oftopics, including: “The EmotionalChallenges in Succession,” “TheOther Side: Hearing from theSuccessor and the NextGeneration Opinion,” “BuildingBusiness Value Prior to a Sale andHow Much Will a Buyer Pay,”

“Identify Your Needs andGoals of OtherStakeholders, “ and“Putting Your Plan in

Place: Next Steps.”

“One of our goals all along,” saysRJO CEO Mary Peterson, whohosted the event, “was to help ourRJO member stores find time tothink about their future, but alsoengage them, so that they cancontinue to learn after this oneweekend. I think a big takeaway isthat we have now created a smallnetwork of fellow jewelers whocan look to each other for supportas their succession plans moveforward.”

Inaugural RJO Succession Experience ProvidesValue Across Generations

OCTOBER SAW ANOTHER CONTINGENT of RJOmembers escorted around Europe courtesy of morethan three decades of experience and somewonderful hosts. Members from 34 stores visitedAntwerp, with some extending their trip to Idar-Oberstein and another group visiting Israel. Eight ofthe stores were first timers.

Comments from participants are always positive, andthis one from a first-timer emphasized that theseannual offerings are more than just pleasure trips:“The buying trip to Europe is an excellent opportunityto brand your store. In talking to one of the vendorsin Antwerp, we talked about bringing more educationto turn the experience into one where you comeback more of a diamond expert. If that happens I could see the program growing and becoming amust-attend annual event for me.”

Dates for RJO’s 2015 trips are not yet set. To learnmore about this great opportunity, contact RJO tripco-coordinators Connie Matsen(cmatsen@rjomembers.com) or Pauline Berger(pauline@rjomembers.com) at RJO’s offices: 800-247-1774.

Antwerp/Idar-Oberstein and IsraelTravelers Return (Again and Again)

JEWELCONNECT.COM HAS GROWN its diamondlibrary to more than 16,500 stones, with the additionof new vendors, including Paul Reiser & Associatesand Ofer Mizrahi Diamonds.

“The diamond library is available exclusively to RJOretailers and now has more choice than ever,” saysAndrew Boundy, JewelConnect’s system designer.“This month we had two new vendors sign up todisplay their diamonds to all 600 JewelConnect retailmembers.”

“Having the stones available ‘is a big deal,’ continuesBoundy. “The system allows for retailer specific mark-ups and vendor selection, and it integrates with allJewelConnect offerings, including the mobileplatform.”

JewelConnect Diamond Library Grows

FAMILY. DIVIDEND. SUPPORT. BUYING POWER.

Vendor Profile

United Precious Metal Refining: Simply the BestLESS THAN AN HOUR SOUTH of Lake Ontario inwestern New York state sits United Precious MetalRefining (UPMR), a leader in refining andmanufacturing of precious metals. Founded a littlemore than 25 years ago, the core members of the stafflearned their skill while working at a refinery in Buffalo.

“We have a knowledgeable technical staff that isproficient in all facets of jewelry manufacturing and therefining of precious metals. Our technical staff will visitfactories and hold seminars throughout the globe,”says UPMR president Vincent Guadagna. “UPMRdistinguishes itself from competition by remainingfocused on our customers. We continue to providedoor-to-door service. This can be sales, refiningpickups, or just drop-ins to see if we can help them inany way. We provide products back in exchange forrefining in order to minimize cost for our customers.”

UPMR made headlines this fall as The CommodityExchange, Inc. (COMEX) announced their approval ofUnited Precious Metal Refining, Inc.’s application.

“We are very excited about our recent COMEXcertification,” says Guadagna. “COMEX certified meansyou have to adhere with their strict guidelines from thepurity of your metal to the exact dimensions your finegold bars have to measure. What this means for theRJO member is that you are dealing with a companythat has put the time, resources and efforts from itsrefining process to ensure a first-rate quality productbeing provided back into the jewelry industry.”

This is just the latest in a number of certifications andaccreditations earned by UPMR, including those

involving: the offering of lead-free metals and products;guaranteeing that their fine gold and fine silverproducts come from 100 percent recycled materials;their gold is certified Conflict-Free by the EICC; and theUPMR facility itself is SCS-certified as “green,” housing awaste treatment plant in-house to ensure properprocessing and disposal.

“The EICC and SCS certifications have very strictguidelines and are recognized on a worldwide stage asbeing industry benchmarks,“ says Guadagna. “Theserequire third-party audits from two world-classcertifications.”

Guadagna also is pleased that serving an internationalaudience still takes place in UPMR’s little slice of NewYork state.

“Everything we refine and manufacture,” he says “isdone in Buffalo, NY.  We do not middle-man any of ourbusiness or send it to another facility under acorporate umbrella to finish. We are very proud toservice our 24,000 customers every day, and wecontinue to build on those relationships.”

Those relationships extend to RJO members, saysGuadagna. “RJO deals with many of the retail jewelersthat have long been the backbone of our customerbase. The RJO network of members and conventionsgives us even more opportunity to network with ourcustomers and give them the personal attention wepride ourselves on.”

United Precious Metal Refining is located at 2781 Townline Road in Alden, NYPhone: 716-683-8334. Website: www.unitedpmr.com

At the RJO Board of Directorsmeeting in October, the use of EGLInternational grading reports—oneof our industry’s hottest topics—was discussed in length. The Boardfelt a duty to relay current industrydecisions to the membership. TheBoard strongly encourages themembership to become educatedon the topic in order to makeinformed decisions regarding theuse of the aforementioned gradingcertificates.

Following the situation closely—with recent decisions by Polygon toremove all EGL International gradedstones and Rapaport to remove allEGL graded stones—the Board feelsit is imperative for all RJO membersto be knowledgeable to avoid anylegal action resulting in the sale ofEGL International certified stones.See links to related articles (right).

If you have any questions or wouldlike more information, please feel

free to contact any member of theBoard of Directors directly. You canfind contact information via theRJO website.

Retailer Faces More Lawsuits Over EGLInt’l Reports

RapNet Bans EGL Grading Reports

Polygon Bans EGL Int’l Reports FromNetwork

RapNet’s EGL decision ignites flurry ofreactions

Board Urges Education Regarding the Use of EGL International Grading Reports

FAMILY. DIVIDEND. SUPPORT. BUYING POWER.

RJO members will be rounded up and hostedat the Spring Buying Show to be held the fourth

weekend of January. America’s 7th largest city, SanAntonio has a population of nearly 1.3 million and is

home to the NBA’s San Antonio Spurs(who are playing at home against the Lakers and the Milwaukee Bucks duringthe Spring Buying Show).

San Antonio’s downtown is known for having 2.5 miles ofpedestrian paths along its River Walk and more than 100 restaurantswithin the same space. The list of celebrities that hail from San Antonio isextensive, and it includes, Carol Burnett, Joan Crawford, Tommy Lee Jones,Shaquille O’Neal, Lara Flynn Boyle, the Monkee’s Michael Nesmith, and “CBS This Morning”co-anchor Norah O’Donnell.

We’ve put together some preliminary information about the Buying Show and its host city.We hope it helps you start your planning for January.

2015 Spring Buying Sho

Get to know The Alamo CityThe town of China Grove, immortalized in song by The Doobie Brothers, is locatedten miles east of San Antonio.

San Antonio boasts an average of 300 days of sunshine and an averagetemperature of 70 degrees …

… but, thirteen and a half inches of snow fell on San Antonio from January11-13 in 1985, shutting down the usually sunny city and turning it into a winterwonderland.

Although the details differ, historians agree that C.E. Doolin bought a recipe forfried corn chips from a Mexican man in San Antonio for $100 in 1932. Doolin

soon begin manufacturing the chips as Fritos.

St. Anthony Hotel becomes the first U.S. hotel with fullyfunctioning air conditioning.

It is illegal for one to shoot a buffalo from the second story of ahotel.

San Antonio has been the location for many popular movies,including: “Ace Ventura: When Nature Calls,” “Miss Congeniality,”“Spy Kids,” and “Pee-wee’s Big Adventure.”

FAMILY. DIVIDEND. SUPPORT. BUYING POWER.

Airlines Serving San Antonio( click on an image to go to that airline’s website )

ow • San Antonio, TX • January 24-26Our Host Hotel: Hyatt Regency San Antonio

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Located directly on the River Walk overlooking the historic Alamo mission, RJO returns to the HyattRegency, which offers luxurious accommodations in a setting that includes a 16-story atrium lobbyin a neighborhood surrounded by a large variety of restaurants, bars, clubs, and shops.

This Four Diamond hoteloffers a beautiful rooftoppool and sun deck withpanoramic vistas of SanAntonio, as well as an on-site barbecue restaurantand an always-refreshingsports lounge.

Book your rooms early byclicking here.

The Hyatt Regency San Antoniois located at 123 Losoya Street

in downtown San Antonio.

Magnolia Pancake HausFeatured by Guy Fieri, on his Food Network show “Diners, Drive-Ins and Dives,”Magnolia Pancake Haus is renowned for breakfast, serving up bacon-stuffedwaffles and puffy apple cinnamon pancakes since 2000.

A recent visitor posted this about the Haus on TripAdvisor: This breakfast was sofar out of the ballpark for good, that it ruined me for any other breakfast at anyother restaurant! There was a 45-minute wait, but it was worth every minute. Thecorned beef hash was out of this world. But what topped it all off was the amazingApfel Pfannekuchen (left). If you don’t have this, you’re making a big mistake!

Magnolia Pancake Haus is located at 606 Embassy Oaks in San Antonio.

App Yourself, San Antonio Style

San Antonio Official Travel GuideThe San Antonio Convention & VisitorsBureau offers a useful mobile app on both the iOS and Android platforms.

Additionally, RJO’s popular Buying Show app will beready for San Antonio in early January of next year.

FAMILY. DIVIDEND. SUPPORT. BUYING POWER.

Jeweler Profile

Jewelers Workshop: Very Cool JewelryTHE FIRST OF OCTOBER is amemorable day for JewelersWorkshop president and (new)owner Jason Braden. It was theday the Madison, WI, store passedfrom one generation to the next,with Braden purchasing the storefrom his father-in-law. The moveseems to have been a good onefor all involved.

“My father-in-law, RichardArmstrong, came to the Universityof Wisconsin for grad school andstarted making jewelry in thelibrary mall,” says Braden, “mostlyjust setting opal doublets inhandmade silver bezels for thehair barrettes fancied by theflower children of early-1970sMadison. Eventually, the store,which opened in 1970, grew into acustom jewelry store, usingdiamonds, fine colored gems, goldand platinum.” 

“Five years ago, my wife and Imoved back to Madison,” hecontinues. “ We wanted to start afamily. I was working on an onlinebusiness project that I was havingtrouble getting off the ground.Meanwhile, my father-in-law andthe Workshop were having somereal financial trouble, and heasked me for help in closing asecond location. Throughout theprocess, he asked me if I wanted astore.” 

Braden says the two of themworked on the sale for a longtime.

“For a while I had a 20 percentshare, and he had the other 80percent,” he recalls. “He built thebusiness from scratch, and much

of his identitywas tied up inthe business andbeing ajeweler. Westruggled muchon whatretirement wasgoing to mean,what role hethought heneeded to havein the business,and many otherissues. I, on theother hand, sawchanges that needed to be made. Isaw a business that needed to berebuilt if it was going to last forthe rest of my career.”

“My father-in-law drew on hisdecades of experience in runninga business and didn’t trust anewbie,” says Braden. “Whowould? I wouldn’t be the first MBAwho didn’t know anything aboutrunning a real business. Hethought my looking at salesreports to run a business wasidiotic, since all he needed was acase of jewelry and an up-to-datecashflow statement.” 

As time went on Braden madechanges in the store, andArmstrong found himself comingin less and less. As thingsincreasingly changed, Armstrongdidn’t see himself in the store asmuch as he used to. JewelersWorkshop today is a single store,with three sales people and threebench jewelers/designers.  

“We are a niche provider in theindustry,” says Braden. “I think theInstore survey said 90 percent of

stores do custom. For us, 90percent of what we do is custom(and some repair). We have neversuccessfully carried a line. Peoplesit down and work one-on-onewith our designers.”

“I do CAD, other bench jewelers doconstruction and wax carving,”says Braden. “For us, custom isn’tsticking a sapphire in the secondmost popular halo wedding ringfrom last year. It is building it fromthe ground up, and it is a veryinteractive process. We create verycool jewelry.”

Braden joined RJO in 2012, justbefore attending his first BuyingShow in Milwaukee, and “I haveyet to miss one since. As I havegotten to know our vendors, ourspending inside the group hasincreased almost every month.”Braden also went on his first RJO-sponsored trip to Europe lastmonth. 

Jewelers Workshop is located at 301 N.Sherman Ave Madison, WI. Phone: 608-251-7705. Website:www.jewelersworkshop.com

FAMILY. DIVIDEND. SUPPORT. BUYING POWER.

Marketing Matters

Acknowledge and AcquireI’VE GOT A FRIEND who owns asmall but very successfulaudio/video store, and he hasbecome increasingly frustrated withpeople who come to his store afterdoing internet research on theirpurchase. They look, touch, and feelbefore returning home to buyonline. It is to the point where heand his employees almost pre-judge anyone who has done theirhomework—rightly or wrongly—assuming that they will leave topurchase online.

Retail can be a very frustratingcareer. You bust your tail to providea good product, fair pricing and apleasant experience for yourcustomers, only to have themabandon you to save $50 on theinternet.

Let’s go back to the first sentence,because there is a key in thatsentence on how to fix thisproblem. The key phrase is “peoplewho come into his store.”

I’m betting that most people thesedays do their research on majorpurchases on the internet. I knowthat I do, and most people I knowalso do. So what you, as retailers,are seeing are informed customersready to make a purchase. They arein your store and most likely have acredit card in their pocket. Wouldthis not be a person who is ripe tobe sold? Them leaving your store tobuy on the internet is no differentthan them leaving your store to buyfrom any competitor. It is your jobto keep them from doing that byconvincing them of why they shoulddo business with you.

Are there things that you do—orcould do—that can’t be doneonline? A hassle-free warranty?

An annual cleaning? Free watchbatteries? Maybe just darned goodcustomer service and a true desireto please? Do you have room for awell-done piece on your wall thatwould encourage people to shopthe internet but to buy locally? I would think that ten reasons tobuy locally would sway even themost diehard web shopper.

I said earlier that I do a ton ofresearch on the internet beforebuying. I failed to mention that I almost never buy on the internet.With few exceptions, I rarely buyonline. Heck, I won’t even eat atchain restaurants.

Research says that the odds are stillin your favor. Ninety percent ofretail sales in our country are stillmade in brick and mortar stores. Italso is possible that the internet isyour friend. Maybe you are gettingmore customers because of peopleshopping on the internet.

Some other statistics to consider: - By the end of the year, it is

estimated that half of those whointeract with a brand online will beinfluenced by that interaction.

- More than 80 percent of in-storeshoppers have used the interneteither before (or during!) their tripto the store.

- More than 20 percent report thatthey spend more as a result oftheir internet research. On averagethey can spend 25 percent more!

These are not customers to ignoreor prejudge. These are customersto engage and embrace.

Maybe it is time to join that digitalspace? I’d be shocked if you havenot been offered digital

opportunities from your TV, radio,or print representatives. Sometimesit seems like that is all they want tosell these days. Ask them to helpintroduce you to their digitalopportunities. Be a little cautious,maybe 10-15 percent of your adbudget should be dedicated to adigital presence.

By all means also keep your websiteand Facebook up to date. Seventy-five percent say that productknowledge they get on social mediaaffects their shopping behaviors.I’ve said for years, and I still standby the fact, that social media shouldbe used regularly (my thought is nomore than once a week) and itshould be used to educateconsumers.

The next time a customer comes inwho has obviously done theirinternet research, shake their hand,and thank them for coming to seeyou. The sale begins ….

Michael C. Woody is Presidentand Chief Idea Officer of

Capital Ideas. He has nearly 30years of experience in

television advertising andloyalty marketing.

Phone: 515-556-5373. E-mail:

MichaelC@ideas2burn.comWebsite: www.ideas2burn.com

FAMILY. DIVIDEND. SUPPORT. BUYING POWER.FAMILY. DIVIDEND. SUPPORT. BUYING POWER.

BERNICE BECKER, mother of Bill Becker from Becker Jewelers in Mt. Pleasant, IA, passed away October 3.She was 97. Bernice and her husband, Bill, opened Becker Jewelers in the early 1950s, where she workedas a certified bridal consultant. Bill passed away in 1992. The Beckers were among the founders of theRetail Jewelers Organization, and she was honored with an RJO Lifetime Achievement Award in 2011.

WILLIAM KOTTKE, owner of Kottke Jewelers in Owatonna, MN, died September 13. He was 81.

CELICIA RODRIGUEZ, RJO account representative for Allison-Kaufman Company in Van Nuys, CA, passedaway in October.

Our thoughts go out to each and every family.

MILESTONES

DECEMBER 2014

10All payments must be received in RJOOffice

19All invoices must be received in RJOOffice to count towards PatronageDividend

25-26Christmas - RJO Office closed

29Retail Member Show Registrationcloses

SAVE THE DATESJAN 24-26, 2015

CALENDARNOVEMBER 2014

Retail Member Show Registrationopens

10All payments must be received inRJO Office

21- All invoices must be received in

RJO Office- Vendor Show Registration closes

27-28Thanksgiving - RJO Office closed

CLASSIFIEDSFOR SALE: 11 Grove Rolling Mill: $450, Neycraft Spincaster: $125, Pro Craft Electroplater: $125, NeycraftKiln: $300, Vulcanizer: $300, L&R Transistor Ultrasonic: $85, Ring Stretcher/Reducer (#RN515): $175,Inside Ring Engraver: $225, Pro Craft Investment Vibrator $77. If interested, contact: Kris Taylor, Tony’sMaster Jewelers, Lacey, WA. Phone: 360-438-2900

Does RJO HaveYour Most

Up-to-Date E-mail Addresses?

To make our contacts with you moreefficient and timely, RJO is increasing the

use of e-mail as a contact medium.

From regular electronic newsletters tobuying show announcements, our

e-mail notifications are getting morecommon and more important.

If you’ve changed your e-mail addresslately or would prefer to receive RJO

communications at a different address,please let us know.

Address updates and changes can bedirected to Mary Harger in the RJO office

at: mary@rjomembers.com