NOVELTY NEWS Wec:26E:3 - WorldRadioHistory.Com · 2019. 7. 17. · NOVELTY NEWS Wec:26E:3 °9eV...

VOL. VII. No. I. SINGLE COPIES. 10 CENTSPER YEAR, ONE DOLL AR

0.#1-1-.601.1CINTIOt c?dewbaDAN° 1./vksALCHINNOVELTY

NEWS Wec:26E:3 °9eVPublished Each Month by Edward Lyman Bill at 1 Madison Avenue, New York, January 15, 1911

The best-known trade mark in the world"The Victor talking machine's design, ' His Master's Voice,'

has become a household word, and the quaint little fox terrier atattention before the horn is familiar to more Americans than anyof the world's great masterpieces."-COLLIER'S, May 22, 1909.

Entered a, second-class matter May 2, 1905, at the post office at N. V. N. V., under the act of Congresi of March 3, 1870.

2 THE TALKING MACHINE WORLD.

11111111111111111111135

THE PLEASURE THE COSTDOUBLED REDUCED

'"

inch 12 inch

65c DOUBLE RECORD DISCS $1.00Zon-o-phone Records are pre-eminently the BEST that money, brains, and a thorough

knowledge of the art of sound recording can produce.They are justly famous for their remarkably clear, natural tones, absence of scratch and

wearing quality.The greatest care is exercised in combining the selections, each side of the disc present-

ing the latest and best in popular music or standard compositions. No extra charge forcopyright selections.

ZON-O-PHONE INSTRUMENTSfrom $20.00 to $75.00

$50.00, $60.00 and $75.00 Machines all equipped with Wood Horns.Zon-o-phone Records will stand comparison with any make. A trial will convince you.

Universal Talking Machine Mfg. Co.Fourth and Race Streets Philadelphia, Pa.

ARKANSASHot Springs Joe Hilliard, 216 Central Ave.Ft. Smith It. C. Bollinger, 704 Garrison Ave.

Distributors of Zon-o-phone (foods:MINNESOTA

St. Paul W. J. Dyer & Bro., 11.23 W. 5th St.

CON NECTICUT MICHIGANBridgeport F. E. Beach, 962 Main St.

FLORIDATampa Turner Music Co., 60t Franklin St

ILLINOISChicago Bcaj. Allot & Co., 1E1441 Wabash Ave.Chicago . B. Olahanalry. 515 So. Jefferson St.Chicago.- W, 81. Sajewski, 1011 Milwaukee Ave.Chicago Fearn & Co. 73 Fifth Ave.

FOWit.Des Moines . Barger it Blish 707 Locust St.Dubuque ..... Ilarger a Blish, Security Bldg.

6:11SA.STor,-Eist Z.-walsizer-Spieirman Furn. Co., 517.619

Kay ass Ave.

Detroit ..... J E. Schmidt. 336 Gratiot Ave.

MISSOURIKansas City .... WebbFreyschlag Mere. Co., 620 Dela

ware St.Springfield Morton Lines, 325 Boonville St.St. Louis Knight Mercantile Co., 211 N. 12th St.St. Louis D. K. Myers, 3889 Finney Ave.

NEW JERSEYHoboken Eclipse Phonu. Co., 203 Washington St

NEW YORK

Brooklyn B. G. Warner. 1213 Bedford AveNew York 1. Davega. Jr., Inc.. 125 West 125th St.New Tors Greater New York Phonograph Co.

310 Grand St.HARYLAIat

A.ttotsgotis Crla3Iic Reuss Furst. Co. NORTH DAKOTAHteLlartura . 0 S. Smith & Co., 641 W. Bakimore St. Fargo Stone Piano Co.. 614 First Ave , N.ftait4mis,.* Tsf.aaar, 1428 K. Pratt St. Grand Forks.... Stone Piano Company.

OHIOAkron Geo. S. Dales Co., 123 S. Main St_Cincinnati .. J. E. Poorman, Jr., 630 Main St.Cleveland The Bailey Company. Ontario St an

Prospect Ave.PENNSYLVANIA

Allegheny Ai. A. Becker, 601 Ohio St.Harrisburg. ....J. H. Troup Music House, 1$ So.

Market Sq.Philadelphia Ilarmonia Talking Machine Co., 11111

Arch St.Philadelphia ...H. A. Weymann & Son, 1010 Chestnut

St.Pittahurgh C. C. Mellor to.. Ltd.. 119 Fifth Ave.

TEXASBeaumont K. B. Pierce Music Co.. 608 Pearl St

WISCO 4SINMilwaukeeMilwaukeeSuperior

CANADAToronto . . Wbaley, Royce & Co., Ltd., 154 Yong*

St.

Vancouver. B C.M. W. Waitt & Co.. Ltd., 518 Gran-ville St.

Winnipeg, mge.Whaley, Royce & Co., L.

G. H. Eichbolz, 1840 Fond de Lac Ave.floeffler Mfg. Co., 800 W. Water St.Russell Bros.

The Talking Machine World

I

Vol. 7. No. 1. New York, January 15, 1911. Price Ten Cents

A NEW CANADIAN HOUSE. BALL=FINTZE CO. REORGANIZED. VALUE OF ENTHUSIASM.Additional Capital Amounting to $50,000Canadian Talking Machine Supply Co. Organ- A Factor in Talking Machine Retailing ThatPlaced in the Business-New Officers of the

ized in Winnipeg to Deal in All Kinds of Is as Important as Salesmanship Itself-ACompany-Cincinnati Branch Closed.Talking Machine Supplies and. Accessories Contagious Trait. '-A Live Manager at the Business Helm. (Special to the Talking 'Machine World.)

Enthusiasm-that's the thing that gets the money,Newark, 0., Jan. 8, 1911. that makes the public believe in you and your(Special to the Talking Machine World.) The Ball-Fintze Co. have been reorganized and proposition. Have you got that, Mr. Dealer? AreWinnipeg, Man., Dec. 31, 1910. $50,000 additional has been placed in the business, you enthusiastic over the machines you handle-One of the latest additions to the talking ma- which enables them to enlarge and complete their over the new additions to the line-over the recordschine trade of this city is the Canadian Talking lines and open an aggressive campaign for busi- by the leading artists that appear in the catalogs?Machine Supply Co., which has been incorporated ness 'during the coming season. If not, you're on the wrong track.to deal in all accessories of the talking machine, James Fintze, sales manager and purchasing You can't sell gold dollars for 90 cents unlessincluding repair parts, record cabinets, dealers' agent, has retired from the company, being sue- you are enthusiastic regarding that which you arestock and business follow-up systems, general sup- ceeded by A. E. Caldwell, E. F. Ball continuing as offering to the buyer, but figuratively speaking, youplies, etc. It is the intention of the new company secretary and treasurer.

can sell the same trade the gold dollars at 10to handle any new contrivance of importance or The Cincinnati branch at 1108-110 \Vest Third cents premium if you are enthusiastic over themerit that may be put on the market in connection street, has been closed and the stock moved to proposition and can show where, besides the owner -with the talking machine, and they will' be ready Newark, in order to concentrate the business. As ship of the dollar itself, they get over 10 centsto meet every demand of the trade by January 15, Cincinnati and Newark are only 150 miles apart, wcrth of satisfaction.at the latest. Located as they are in Winnipeg, the officers believe that the benefit to dealers buy- Enthusiasm, real enthusiasm, means a great dealthe center of Canada and the commercial metropo- ing from Cincinnati, resulting from their being more than simply belief in the goods you handle.lis of the West, they feel sure of making a sue- able to concentrate all their energies at Newark, It means that you cannot see anything better thancess of the venture. H. 0. Shuttleworth, a mem- will outweigh the small difference in transportation that line during the time you are handling it andber of the Western Talking Machine Co., of this charges. center your whole -hearted interest in it. Enthusi-city, and an experienced talking machine man, is asm means that whether you sell a man or not atthe manager of the new concern. GOOD WORK BY CUPID. the time, he will leave your store convince I that

Lawrence H. ("Bachelor") Lucker Announces your line is a mighty good one. Salesmanship isEngagement to Minneapolis Belle.MODERN BUSINESS ESSENTIALS. the ability to persuade the customer to close the

deal for an outfit, but it is enthusiasm that causesOrganization and Specialization Vital Needs of (Special to the Talking Machine World.) him to stick around long enough to let you get1 Concern Seeking Success Under Present Minneapolis, Minn., Jan. 4, 1911. in the fine salesmanship. ..,onditions. Flow arc the mighty fallen; the tiny shafts On some bright and cheerful morning the talking

of Cupid have found and pierced the stony heart machine dealer counts his cash and decides that heThe center -point of modern business success -is of another bachelor of the talking machine trade. will invest to the extent of a nifty new suit of

found in organization and specialization. The The 'nail who only a short time ago was heart clothes for the spring, and at his tailor's picks outlarger a concern becomes, the more vital arc thc and fancy free and had all the bachelor pleasures one of the latest patterns in stripes. When thescientific modern methods. There was a time of great cities at his command, is heard repeating salesman sticks his under lip out for about an inchwhen an executive head considered it his duty to to himself and complains of how the fashion has decreedspread his activities over all the departments of "A book of verses underneath the bough, stripes when checks should really be the favorites,the: business. A half century ago this was pos- A jug of wine, a loaf of bread; and thou, the customer is very like!), to be highly pleased withsable in the day when a small business was run Beside me singing in the wilderness, his selection-yes he is!on a large percentage of profit. To -day, it is a Alt, wilderness were Paradise, enow." If the talking machine dealer can't become en -big business, with a small profit. Vcp. It's true, boys, Laurence H. Lucker, head thusiastic over thc advances being constantly made

Materials and mechanical processes have become of the Minnesota Phonograph Co., has seen the in the trade and sce points to arouse his interestso standardized that the concern which would push folly of his ways and has announced that he will in the new records and machines put out by theahead must do so by first-class policies; by perfect soon begin traveling in double harness. Here is companies he represents, he might as well close outorganization, and by methods of efficiency that the proof front the "Engagements" column of the and go into another line. He owes it to himselfproduce maximum results with a minimum of cx- Minneapolis paper of December 25: and those depending upon hint.pense in time or money. "Mr. and Mrs. Martin Pfaff, of Lincoln avenue, Take any of the really successful jobbers and

Increased efficiency; increased profits: They go St. Paul, announce the engagement of their daugh- dealers of the day and they are all enthusiasts.together. Men trained for the special work stand ter, 1\lariain Jeanette, to Laurence 11. Lucker, of They study the new machines and records and al -at the heads of the various departments, whether this city. The announcement is of much interest in ways find points in them that command their car-ol manufacturing or selling. There are few, even Minneapolis, as the young people are well known nest attention, and even though there may be fea-among close observers, who note how large a part here. Miss Pfaff spent two years at the Univer- tures of the trade which they do not particularlythe specially trained man plays in the business of sity of Minnesota and is a member of the Kappa approve of, there are so many good features thatto -day. No one man has time or opportunity to Alpha Theta sorority." the bad ones are lost in the shuffle when it conieslearn all there is to be known in a great factory It'll be no more "Bachelor Lucker." The World time to do the business.or store; and even if he knew it all, he could not joins Mr. Lucker's many friends in and out of Enthusiasm is even more contagious than thebe in twenty places at once, running them all, the talking machine trade in extending congratula- smallpox, and one live dealcr who possesses that

thins and best wishes for a long and happy wedded trait can convey it to an entire community., If youNEW CONCERN MAKES GOOD. lift. He deserves it. haven't contracted the trait of becoming enthusi-

Doran Phonograph Co., Detroit, Handle a astie over your business and its details, now is the

Heavy Holiday Trade That Cleans Out Stock. FRANK STANLEY. time to begin. Enthusiasm will help to make the

(Special to the Talking Machine World.) I.coming year a prosperous one for the discourageddealer and a record one for the dealer who was

Detroit, Mich., Jan. 4, 1911. I feel, somehow-now Stanley's dead- satisfied with the results in the past. You can'tThe Doran Phonograph Co., Detroit's newest As if the golden songs were o'er. inject the enthusiasm feature into your 1911 busi-

phonograph house, report that business has been Before his voice all sorrow fled, ness after 1912 is here, and you are suffering fromexceptionally good for the past three weeks. They And joy returned for evermore. vain regrets. As it says in the Rubaiyat:say they expected a large Christmas trade in Vic- But now gloom reigns-for Stanley's dead. The moving finger writes, and having writ,tor, Columbia and United States talking ma- II. Moves on. Nor all your prayers nor witchines. "We bought heavily of all makes of I think it best-now Stanley's dead, Can call it back to cancel half a line,talking machines, and I do not believe we had To lay his precious songs away. Nor all your tears wipe out one word of it.twenty-five of all makes in our store when the To play them fills my heart with dread; In other words, you can't alter what has beenChristmas trade ended," said President Henry Dark clouds obscure the light of day- or is, but what's going to be depends a whole lotDoran. "We did not have a Victrola in our store The birds are still-for Stanley's dead. on what you make it.for nearly two weeks before Christmas, and as a III.result we were forced to take orders for these He's gone, 'tis true-Frank Stanley sleeps; A fire which gutted the building occupied bymachines and promise to deliver them as soon as His voice, though, it will never die. George C. Wills, a piano and music dealer inwe could after the first of the new year. Our His audience still laughs and weeps, Salem, Ore., recently, caused $4,500 loss, includingwholesale business has also been very large, and Sweet records speed the hours by, the destruction of a large number of talking ma --for a new concern I can honestly say we have done For they still live-though he is dead. chines and records. The loss was covered to aall the business that we could possibly handle." -Howard Taylor Middleton. large extent by insurance.

r


THE TALKING MACHINE TRADE IN JAPAN.Interesting Letter from Tokio-Some of the Retailers of That City-Nipponophone Co. Handling

Instruments Made by Japan -American Phonograph Co.-New Concern Which Is Capturinga Large Share of Trade in the Orient-Time:y Comment on Conditions in Japan.

(Special to The Talking Machine World.)

Tokio. Japan. Dee. 8. 1910.It may be of interest to the trade in genersi to

learn that Japan is developing a business in talk-ing machines that in a few short years will addconsiderably to the already large sums investedand earned elsewhere in this industry. There arcseveral important dealers in Tokio with attractivestores on the Ginza (the Broadway of Tokio).Jujiya & Co. handle various lines, but principallythe Victor. Sankodo & Co. are making in their.Tokio factory a very good copy of the ColumbiaBI graphophone. They sell records made by theLyrophone Co., of Germany. The Standard Talk-ing Machine Co. sell both imported and Japanesemade records and machines. The NipponophoneCo. handle exclusively goods made in Japan bythe Japan -American Phonograph Co. Tenshodo& Co. make a specialty of the Columbia line. Theyhave a splendid location, and there is always agaping crowd in front of their open doors listen -

JAPANESE NATIVES LISTENING TO CONCERT.

ing to the graphophone, which is kept playing toattract attention.

So far, only a few of the larger cities are beingworked. There are branch stores in Yokohama,Osaka and Hakata, but other large centers likeNagasaki, Kyoto, Nagoya and Kobe are practicallyuntouched. Little or no advertising is necessaryor attempted, because the demand is just nowlarger than the supply. Up to the present there isonly one concern manufacturing machines andrecords locally; this. is the Japan -American Pho-nograph Co., a corporation financed and managedby resident American business men. They have awell equipped factory at Kawasaki and a recordinglaboratory at Tokio.

Here in Japan the business presents some novelfeatures which are not met with in the trade in

LABORATORY STAFF OF THE JAPAN -AMERICAN PHONO-GRAPH CO., TOKIO. J. O. PRESCOTT, GEN-

ERAL MANAGER, TO LEFT.

America and Europe. This is not to be won-dered at. We expect some surprises in this topsy-turvy country. We have been brought up to be-lieve that people on the other side of the worldnot only walk with their hands hanging down-wards, but do everything else upside down.

The copyright question is interesting because

there is no printed music and there are no pub-lishers of popular songs to be reckoned with. Thesongs are old, being handed down from masterto pupil verbary. The framers of the recentlyenacted copyright law have interpreted it as apply-ing to phonograph records, with the idea of pre-venting the copying or so-called "dubbing" of rec-ords made by competitors. They have held that

NATIVE MUSICIANS PREPARING TO MAKE RECORDS.

the 'singer. has a copyright to his peculiar way ofsinging the song without filing an application forit. They hold further that when a singer acceptspayment for singing for a phonograph companyhe thereby transfers to that company his copy-right for the song as sung by him on that particu-lar occasion. Consequently, the company payingfor sole rights in this way is protected under thecopyright law. A good deal of "dubbing" wasgoing on, and copied records at a cheaper pricewere on the market, but when the law was in-terpreted as above it put a stop to it all withoutlong law suits or legal red tape..

In the homes the people put the talking machine

in the center of the room on the floor, and thengather around it, sitting on mats, smoking theirtiny pipes, and listen attentively in silence. Thev -alts and windows are of paper, and the wholeneighborhood gets thc benefit of the entertain-n:ent. The ordinary typc of machine, with itsflower -shaped horn, is in most favor, becausewhen placed on the floor the horn throws thesound out at about the height of the heads of thepeople squatting around. Some attempts havebeen made to introduce the hornless machine, butwith small success. With the tall kinds, like theVictrola, the operator must stretch his legs andstand up each time to change the record andneedle. But with the machine on the floor andthe records and needles besidc him, he can remainkneeling in comfort.

In the smaller hornless machines, in which thehorn is concealed under thc motor, in the bottomof the cabinet, the sound comes out near the floorand is not so easily understood. It has. however,the one advantage of portability. Talking ma-chine parties are coming to be quite the fad, andthe owner of a good phonograph is proud of itand wants to show off before his friends. Withhis machine and records he clambers into a "rick-shaw" and goes in style to spend the evening at'some friend's house, where the little mysteriousmechanical geisha makes him a welcome visitor.The tea-pot is always steaming over the red char-coal in the "hibachi," and between sipping tea,nibbling sweetened rice cakes, smoking cigarettesor tiny pipes, and indulging between time in a lit-tle harmless gossip, the evening passes very pleas-ar tly.

It is notable that there are no popular songs,such as we know in America. Not in either the

ONE OF THE FACTORIES OF THE JAPAN -AMERICANPHONO CO. AT KAWASAKI.

tsar with China, or in the more recent war withRussia, was any popular war song written, aswould have been the case in Europe or America.

(Continued on page 6.)

Disk and CylinderRECORD CABINETS

Our 1911 Catalogue Is ReadySHOWS AN ENTIRELY NEW LINE

Be Sure and Get a CopyCylinder Cabinets wi h Clamps instead of Pegs

Dish Cabinets Equpped WithBROWN'S PATENT FILING SYSTEM

Attractive Prices to the Trade

If You Do Not Handle Our"GRAND OPERA" NEEDLE

You Are Not Supplying Your Customers With The BestSend For Samples and Prices

THE EASTERN TALKING MACHINE CO.177 Tremont Street BOSTON. MASS.DISTRIBUTERS OF EDISON AND VICTOR MACHINES, RECORDS, SUPPLIES

THE TALKING MACHINE WORLD. 5

"Quality" businessVictor quality, Victor progressiveness and Victor advertising have made the

Victor known throughout the world.

And every month in the year we keep on advertising the Victor to millionsof people in every part of the country-and every Victor dealer can benefit by itif he does his part in getting after this good business.

Don't let your town lose sight of you for a moment. You stand for thegreatest musical instrument in the world-let people know it.

It doesn't cost much to carry a full line of Victors, Victor-Victrolas and VictorRecords, and to get all the new Victor Records every month.

And it can't help but pay you if you let the people know it.

Victor Talking Machine Co., Camden, N. J., U. S. A.Berliner Gramophone Co., Montreal, Canadian Distributors.

To get best results, use only Victor Needles on Victor Records

Albany, N. Y Finch & Hahn.Altoona, Pa W. II. & L. C. Wolfe.Atlanta, Ga Elyea-Austell Co.

Phillips & Crew Co.Austin, Tex The I'etmecky Supply Co.Baltimore, Md Cohen & Hughes, Inc.

E. F. Droop & Sons Co.H. R. Eisenbrandt Sons.

Bangor, Me M. II. Andrews.Birmingham, Ala...E. E. Forbes Piano Co.

Talking Machine Co.Boston, Mass Oliver Ditson Co.

The Eastern Talking MachineCo.

M. Steinert & Sons Co.Brooklyn, N. i,kmerican Talking Machine Co.Buffalo, N. Y W. D. Andrews.

Neal, Clark & Neal Co.Burlington, Vt Nmerican Phonograph Co.Butte, Mont Orton Brothers.Canton, 0 The Klein & Heffelman Co.Chicago, Ill 1 yon & Healy.

The Rudolph Wurlitzer Co.The Talking Machine Co.

Cincinnati, 0 The Rudolph \Vurlitzer Co.Cleveland, 0 \V H Buscher & Son.

Collistcr & Sayle.The Eclipse Musical Co.

Columbus, 0 ferry B. Whitsit Co.Denver, Colo The Hext Music Co.

The Knight -Campbell MusicCo.

Des Moines, la Chase & West.[larger & Blish, Inc.

Detroit, Mich Grinnell BrosDubuque. Iowa (larger & Blish, Inc.uulutn, Minn French & Bassett.

VICTOR DISTRIBUTORS:Elmira, N. Y Elmira Arms Co.El Paso, Tex W. G. Walz Co.Galveston, Tex. ....Thos. Goggan & Bros.Grand Rapids. Mich T. A. J. Friedrich.Honolulu, T. H Bergstrom Music Co., Ltd.Indianapolis, I nd . Musical Echo Co.

Wulschner-Stewart Music Co.Jacksonville, Fla Carter & Logan Brothers.Kansas City, Mo J. W. Jenkins Sons Music Co.

Schmclzer Arms Co.Knoxville, Tenn....Knoxville Typewriter & Phono-

graph Co.Lincoln, Neb Ross P. Curtice Co.Little Rock, Ark 0. K. Houck Piano Co.Los Angeles Cal Sherman, Clay & Co.Louisville, Ky Montenegro-Riehm Music Co.

iiaanno. Co.co.Memphis, Tenn ....0E.. E. ForbesIoor tbi ec PP

Milwaukee, Wis....Lawrence McGreal.Minneapolis, Minn. Lawrence H. Lucker.

Win. Reynalds.Mobile, AlaMontreal, Can Berliner Gramophone Co., Ltd.Nashville, Tenn....0. K. Houck Piano Co.Newark, N. J Price Talking Machine Co.Newark, 0 The Ball-Fintze Co.New Haven, Conn Ilenry Horton.New Orleans, La Nat'l .\uto. Fire Alaini Co.

Philip Werlein, Ltd.New York, N. Y Blackman Talking Machine Co.

Sol. Bloom, Inc.C. Bruno & Son, Inc.I. Davega, Jr., Inc.S. B. Davega Co.Chas. H. Ditson & CoTacot Music Box Co.1.-anday Brothers, Inc.New. York Talking Machine Co.Silas E. Pearsall Co.

J. Y

Oklahoma City, Okla Schmelzer Arms Co.Omaha, Neb A. Hospe Co.

Nebraska Cycle Co.Peoria, Ill Putnam -Page Co., Incorp,Philadelphia, Pa Sol Bloom, Inc.

Louis Buehn & Brother.J. E. Ditson & Co.C. J. Heppe & Son.Penn Phonograph Co., Inc.H. A. Weymann & Son, Inc.

Pittsburg, Pa C. C. Mellor Co., Ltd.Standard Talking Machine Co.

Portland, Me Cressey & Allen.Portland, Ore Sherman, Clay & Co.Richmond, Va Cable Piano Co., Inc.

W. D. Moses & Co.Rochester, N. Y TE.heJ.TCahlkargaAnachine

Co.Salt Lake City, UtahCarstensen & Anson Co.

The Consolidated Music Co.San Antonio, Tex...Thos. Goggan & Bros.San Francisco, Cal. Sherman, Clay & Co.Savannah, Ga Phillips & Crew Co.Seattle, Wash Sherman, Clay & Co.Sioux Falls, S. D Talking Machine Exchange.Spokane, Wash Eilers Piano House.

Sherman, Clay & Co.

St. Louis, Mo KoerberBrenner Music Co.The Aeolian Company of Mo.

St. Paul, Minn KW. oehJi.erDystern&inrBicrho.s.

Syracuse, N. Y W. D. Andrews.Toledo, 0 The Whitney & Currier Co.

12r.har+ r Rno.rc rnWashington, D. CE. F. Droop & Sons Co.


Where you can't convince, theColumbia Demonstration Double -DiscRecord will. Do yourself a good turn-give one to every bigoted owner of adisc talking machine and then book hisorder for Columbia Double -Disc Records.

Columbia Phonograph Co., Genl., Tribune Building, New York

THE TALKING MACHINE TRADE IN JAPAN.(Continued from page 4.)

There are two principal schools of. the old classicalballads, one called Nagauta and the. other Gidayo.Sometimes in the past it has happened that a sing-er of one of the favorite ballads would be sojealous of his rights that he would teach it onlyto his son, bequeathing it as an inheritance. Thiswas possible, because there was .no native systemof musical notation, and the music could not bewritten down, but must be taught verbally byteacher to pupil.

Up to the coming of the phonograph these songswere seldom heard except in private entertain-ments, in which paid singers or geishas were em-ployed, or in the public performances in the thea-tre. Only the very rich could afford to give pri-vate entertainments, so that for the middle orpoorer classei a visit to the theatre on rare occa-sions offered the only chance for a musical treat.For this reason the phonograph, which brings thefavorite singers and best songs right into theirvery homes,- has Come as a boon to the populaceand is bound to make big changes in the musicalideas of the nation. There being no printed scoresof these songs, the phonograph will occupy theunique position of being the only means withineasy reach to cater to the musical demands of thepublic, as our sheet music does at home.

The effect of this has already been felt in thetrade and a good demand has been created for a-medium-priced machine. During the time whenall machines and records had to be imported fromAmerica or Europe the high price kept the marketlimited to the rich. But the Japan -AmericanPhonograph. Co., manufacturing locally and takingadvantage of the cheap labor and fuel and rawmaterial, are supplying both machines and recordsat a price well within the means of the masses.Their standard machine, corresponding to the aver-age $25 machine in America, sells here for 25 yen(about $12.50 gold): Records. retail at 25 yeneach (about 60 cents gold). An idea of the de-mand may be gathered from. the fact that sinceFebruary, 1910, when this company first com-menced to make deliveries, they have made andsold a little over 5,000 machines and 340,000 rec-ords. As this represents their first year of busi-ness and the boom has hardly started, it givespromise of big things for local manufacturers whohave had the foresight to anticipate and preparefor the rush.

A few years ago the bicycle business somewhatresembled the phonograph market to -day. Two orthree concerns were wise enough to read the signscorrectly, and got ready. So that this year, when"century runs" are all the rage, as they were inAmerica twenty years ago, thi bicycle and tirefactories are reaping a harvest. Japan seems en-tering an era of prosperity. She is striving byevery means to develop her industrial resourcesalong modern lines and encouraging the growthof manufactures of all kinds. In July, 1911, thenew protective tariff law will come into operation.Already various Japanese syndicates are formingin anticipation of this, preparing to inauguratenew industrial enterprises and produce at home

cheaply what they have formerly bought abroadat high prices.

Even to -day the Japanese point with greaterpride. to their tall chimneys, telegraphs, telephones,arc lamps and electric street cars than to thosenative arts which are always most interesting tothe visiting foreigner. Irenstrially Japan hopesto bear the same relation to the neighboring con-tinent of Asia that Great Britain bears to the con-tinent of Europe. The recent annexation ofKorea has a significance which is somewhat morethan political, though this latter aspect has re-ceived widest newspaper comment. But to befairly understood it must be considered in its bear-ing on the commercial development of Japan.With rapidly increasing numbers engaged in man-ufactures, the local agricultural, timber and min-ing resources will not be sufficient to meet theneeds. But Korea, only a ferry service of ninehours' away, will be able to supply the growingdemands for food products and raw materials, andkeep the profits in Japanese hands.

HEINEMANN'S AMBEROL RECORDS.

This Famous German Lieder Singer Has MadeEight Records Which Are Destined to Win aLarge Share of Appreciation.

The National Co., Orange, N. J., recently an-nounced that they had been successful in securingeight Amberol records by Alexander Heinemann,the famous German "lieder" singer, who is nowon tour in this country, appearing in the largecities, where his records cannot fail to find a readymarket. Mr. Heinemann is a native of Berlin andreceived his musical education in that city. He hadmade considerable headWay as a violinist, givingpromise of becoming a fine player, when he wasfound to possess a beautiful baritone voice, andwas advised to educate himself as a singer. JennyMeyer, then directress of the Stern Conservatoryof Music, Berlin, undertook the development of hisvoice, continuing until her death, whereupon Mr.Heinemann finished his studies at the same con-servatory tinder Adolph Schulze.

He made his first public appearance in Berlin in1897 and achieved an immediate success. This suc-cess has since been steadily repeated in almost everycountry of the continent. His concert work haseverywhere been recognized as being of a highorder. Mr. Heinemann was appointed principalteacher of song at the Stern Conservatory ofMusic, where he officiated most successfully forabout eight years, scholars coming to him' from allparts of the world. Later he was compelled to limitthe number of his scholars, owing to his extensiveconcert trips at home and abroad'. These tripstook him to Austria, Hungary, Denmark, Sweden,Norway, England, France, Holland, etc., and hewas everywhere received with enthusiasm. Mr.Heinemann is the possessor of several orders andgold medals for art and science. He has beenfor some years singer to the Duke of Anhalt. Hea'so has considerable talent as a composer ofmusic.

Mr. Heinemann made his American debut at

Mendelssohn Hall, New York City, November 3,1910, before a large and enthusiastic audience, in arecital which won him unstinted praise from themetropolitan press and critics. Said one of thelatter: "Mr. Heinemann has more to his creditthan merely a beautiful voice, great and agreeableas this asset may be. He is an interpreter of au-thority and of dignity, rarely passing the line ofgood taste by over accentuation of dramatic effects.Perhaps the most important thing to be said aboutthe coming of an artist of this caliber is that heis an admirable example to singers of what tonereproduction, style, diction and artistic singingshould be. He is not without mannerisms, but theysuggest his individuality and personality rather thanthe post of an artist seeking personal effect. In

ALEXANDER HEINEMANN.

his selections, too, Mr. Heinemann revealed themusician, one willing to go out of the beaten path,as there were very few of what may be -termedthe war horses of the recital singer on the pro-gram. Mr. Heinemann is one of the most valuableof the exponents of the modern German songliterature, and the more he is heard the more oneis impressed by the truly dramatic and rarely musi-cal qualities of his songs."

The Heinemann records, which represent selec-tions carefully culled from his extensive repertoire,including not only favorite German folk songs butseveral numbers which will be recognized as beingof standard quality, were shipped to Edison jobbersearly last month and may go on sale as soon asreceived. The list follows: 15,150, "Die Uhr"(Liiewe) ; 15,151, "In einem kuhlen Grunde"(Volkslied) ; 15,152, "Fridericus Rex" (Loewe) ;15,153, "Litanei" (Schubert) ; 15,154, "Trauungsge-sang" (Roessel) ; 15,155, "Hans and Liese" (Volks-lied) ; 15,156, "Herr, den ich tief im Herzen trage"(Hiller) ; 15,157, "Heinrich der Vogler" (Loewe).


INDIAN SONGS RECORDED.

Under Title of "Chippewa Music" Miss FrancesDinsmore Has Written Most InterestingObservations on the Songs of the ChippewaIndians, Which Has Been Issued in BookForm by Bureau of American Ethnology.

Indian music, it may be said, has failed to at-tract the interest of the general public, but formany years it has been carefully studied by scien-tific men and women who have taken advantageof the invention of the phonograph to preserve therecords of aboriginal music.

"Chippewa Music" is the title of a bulletin justissued by the Bureau of American Ethnology. Itis the result of two years' study of Indian musicby .111iss Frances Densmore.

According to the present author "Chippewa songsare not petrified specimens; they are alive with thewarm, red blood of human nature." Every phaseof Chippewa life is expressed in music. Many ofthe songs are very old and are found on severalreservations; others are said to be the more recentcompositions of certain men who composed themduring a dream or upon awaking from a dream.It is still customary for the Chippewa Indians tocelebrate an important event by a song.

An interesting fact concerning Chippewa songsis that the melody is evidently considered moreimportant than the words. In a succession of sev-eral renditions of a song it is not unusual to findthe words occurring only once. The idea is theimportant thing, and that is firmly connected withthe melody in the minds of the Indians. It is per-missible and customary to compose new words forold tunes, but so far as has been observed, theseare always similar in general character to the wordspreviously used.

CHARACTERISTIC CHIPPEWA MUSIC.In her introduction Miss Densmore, under the

heading, "Intonation," writes: "One of the char-acteristics of Chippewa singing observed duringthis study is that a vibrato, or wavering tone, isespecially pleasing to the singers. This is difficultfor them to acquire and is considered a sign ofmusical proficiency." She speaks of the rhythmand says: "The rhythm of a Chippewa song is asmuch a matter of composition as the melody andoften expresses the idea of the song."

The songs described are classified as harmonicif their accented tones follow the intervals of adiatonic chord, and as melodic if their 'contiguousaccented tones have no apparent chord relation-ship.

The songs of the Chippewa are usually accom-panied by either the drum or the rattle, while theChippewa lover intersperses his songs with themusic of the flute. These instruments are fullydescribed and illustrated.

Many of the songs are involved in the religiousand medicinal ceremonies of the Chippewas, forthey teach that long life is coincident with good-ness, and that evil inevitably reacts on the offender.They have further, as their chief aim, the secur-ing of health and long life to the Indians, andmusic forms an essential part of every means usedto that end. The organization of the Grand Medi-cine Society is described and its ceremonies ofinitiation fully set forth.

These songs are depicted by graphic representa-tions on birch bark, and a number of these. areillustrated. Miss Densmore found that when asong had been phonographically recorded and thepicture drawn on one reservation and later thephonograph record played on a distant reservationa member of the Grand Medicine Society would atonce be able to reproduce the accompanying sym-bolical picture, identical with the original, differingonly as one person draws better than another.

TWO HUNDRED SONGS PRINTED IN BOOK.The songs themselves, which form the larger

portion of the book, are two hundred in number.They include the initiation songs of the MedicineSociety, followed by a series of ceremonial songs.Then follow the love songs, the moccasin -gamesongs and a number of unclassified songs. Thelast fifty songs are from the Red Lake reservationand include war songs, love songs, moccasin -gamesongs and a series of unclassified songs.

The treatment of these songs by the author isuniform. Thus, for instance, the Song of aScalp Dance consists of four staffs of music show-ing several bars, followed by the words, whichin this case are:

Some will be enviousWho are in the sky;I am dancing aroundA man's scalp.

This is then elaborated with a narrative givingthe story of the song and illustrated with the"song picture" of phonograph; then follows the"analysis" or description by Miss Densmore.

Some of the songs are suggestive of modernlove -making. Thus, for instance, in one song thewords are said to signify that "a young man askeda young girl to go and walk with him and said thatif she did not come this evening he would comeand ask her again to -morrow evening." Anotheris described as the "song of a lovelorn youth whomeets another and asks if he has a bottle to cheerhim up."

The bulletin is well illustrated with twelve platesand eight text figures in addition to the music.Ar, excellent index accompanies the volume.

TO KEEP FARM HANDS CONTENT.

Missouri Farmers Are Trying a New Expedientto Combat Lure of the City by the Use ofTalking Machines and Successfully They Say.

(Special to the Talking Machine World.)

Mexico, Mo., Jan. 9, 1911.That the motion picture machines in small towns

are responsible for luring boys and young menaway from the farm and that the talking machineand the postcard reflector in the farmhouse willkeep him there is the opinion of many farmers, andthey are buying talking machines and reflectors inthe hope of stopping the flow away from the farm.

Many of these men attriluite thr present highprices of necessities of life to the scarcity of farmlabor. In fact, every condition, except weither.

that does not meet the approval of the tiller of thesoil is being laid at the door of the: famine- in"hired hands."

In half the corn fields near here this fall womenhelped men to gather the crop. They were women,for the most part, not accustomed to such labor,but they saw the necessity of getting the harvestcompleted before the snow fell.

Last summer many women living on farms nearhere left their. duties in the household to driveteams and help the husbands put trio crop in. Manyof these women were college graduates.

A few years ago farm hands received $15 to$18 a month with the occasional loan of a horse toride to town. To -day "hands" are hard to find at$30 a month with every Saturday off and a rideto town in the family motor car.

TALKING MACHINE EXPORTS.

The Figures for November Presented-ReportsShow Strong Gain .in All Departments ofIndustry-Some Interesting Figures.


Washington, D. C., Jan. 8, 1911.In the summary of exports and imports of the

commerce of the United States for the month ofNovember (the latest period for which it has beencompiled), which has just been issued by the Bu-reau of Statistics of the Department of Commerceand Labor, the following interesting figures relat-ing to talking machines and supplies are set forth:

The total exports of talking machines, recordsand supplies for November, 1910, amounted to$316,960, as compared with $193,641 for the samemonth of the previous year. The eleven months'exportation of talking machines, records and sup-plies amounted to $2,455,874.

The best way to make sure that an account willnot be collected is to give up trying to get themoney. Nothing comes to him who waits for adelinquent debtor to call and settle.

A.

I

Won't YouHave a

uE Lesson inSpanish?

It's so easy to learn by the I. C. S. system-and a knowledge of Spanish is souseful nowadays.

The I. C. S. system of language instruction by means of the phonograph makeseasy the mastering of a foreign language, and appeals with compelling power tothousands. The dealer in phonographs who does not carry I. C. S. Language Out-fits is neglecting a quick and sure way to increase his business. The new $35Language Outfit of the I. C. S. is a marvel. It represents the highest art in theteaching of languages, and embodies a method that has won the warmest praise ofthousands qualified to speak authoritatively. The Spanish, French, and GermanEmbassies at Washington, as well as the leading colleges, have cordially indorsedthe I. C. S. method of teaching languages.

The I. C. S. Language Outfit consists of an Edison Gem Phonograph madeespecially for language work; small horn; headband hearing tube; oil can; and 25Conversational Records teaching pronunciation guaranteed to be absolutely cor-rect, with native intonation and inflection. In addition to 'these ConversationalRecords there are pamphlet Instruction Papers teaching the theory of the lan-guages. The new Outfit is at one and the same time the best and cheapestever offered-the price being only $35.

If you want to increase your business, write to -day for full particulars.

International Correspondence SchoolsBox 918, Scranton, Pa

is

S THE TALKING AIACHINE WORLD.

Another Triumphfor

cr6Ee EDI S ONPHONOGRAPH

SE?THE BonAT HOME

and a triumph for thedealer who pushes it.The new "Triumph"with Music Master Hornand Model "0" Repro-ducer is making the hitof the year.

Get in line with thelive ones who are makinga clean-up on the livestseller in the industry.Many a prospect forHome, Standard or evenFireside styles will gladlypart with the differencein price on first sight ofthis beautiful instrument.

National Phonograph Co.


Here it ism--the new

Edison Triumph$75 outfit

the handsomest instru-

ment (except the Am-berola) that has ever

been put upon themarket. It is bringing

home fortunes to Edison

dealers from the thou-sands of customers whose

taste ranks high, but who

can't quite afford the

Amberola. Push it!Write your jobber aboutthis new $75 "Triumph "

outfit to -day.

59 Lakeside Ave., Orange, N. J.


EDWARD LYMAN BILL, - Editor and Proprietor

J. B. SPILLANE. Managing Editor.

Trade Representatives: Gao. B. Rausa, W. T. Muss,-L. E. BOWFRs, B. Bairrane WILSON, A. J. NICKLIN,AUGUST J. TIMPD, R. W. finnstons.

Bosnia Office: GLAD W. HENDERSON, 178 Tremont St.Chicago Office: E. P. VAN HARLINGEN, 166 Wabash Ave.

Philadelphia: Minneapolis and St. PauliR. W. Keusruas. ADOLF EDITZN.

San Fraaeiseo: Cleveland:S. H. GNAT, NI First St. G. F. Passcort.

Cincinnati: Jams W. Warirsa.London. England. Office:

ev Basingball St.. E. C. W. Luise& STURDY. Manager.

Published the 15th of every month at I Madison Ave. N.Y.

SUBSCRIPTION (including postage), United States.Mexico. One Dollar per year; all other countries, $1.26.England and her eolonies, five shillings.ADVERTISEMENTS. $2.00 per inch, single column, per

insertion. On quarterly or yearly contracts a special dis-count is allowed. Advertising Pages, $60.00; special position, $76.00.

REMITTANCES. should be made payable to EdwardLyman Bill by check or Post Office Order.

"IMPORTANT.-Advertisements or changes shouldreach this office by the first of each month. Adver-tisements arriving too late for insertion in the currentissue will, in the absence of instructions, he insertedin the succeeding issue.

Long Distance Telephones-Numbers 4677 and 4678 Gram.ercy. Cable Address: "Elbill," New York.

NEW YORK, JANUARY 15, 1911.

ACCORDING to reports from our corre-spondents throughout thecountry,talking machine dealers enjoyed a

tremendous trade during the holidays andfor December as a whole. In many respectsit far exceeded expectations.

While machines of all styles were in de-mand, the higher priced hornless creationshad the call. The week before the holidaysjobbers in many instances found it impossibleto supply dealers with these instruments, anda great many orders were carried over forlater delivery.

Since the opening of the year trade hasbeen somewhat quiet, but not unusually so.As a matter of fact, there has been greatactivity in the record business, due, of course,to the call for records from purchasers ofmachines during the holidays.

r!Talking machine manufacturers, jobbers

and dealers, as a whole, are most optimisticregarding the general outlook for 1911, andlook for a constant betterment in business asthe months pass.

BUSINESS men generally have been"putting their houses in order" during

the past year, with the result that theentire business situation is in a healthier con-dition than for many years past.

No one can overlook the fact that funda-mentally the conditions are sound, for in thebackground .stands the wonderful materialresources of the country, which are exempli-fied in the tremendous crops of last year. Thepurchasing power which this wealth placesin the hands of the farming communities hasbeen evidenced in the demand for high-priced machines, particularly in the Westand Northwest.

OF course, the talking machine mer-chants who are indifferent to thenecessities of the business in the mat-

ter of equipment, advertising, and suchmeans as recitals for attracting customers,may have some fault to find with the trendof things, but they themselves are solely toblame.

The talking machine men who have confi-dence in their business, its present and itsfuture, are forging steadily ahead. Thereare no complaints from men of this type.

They are not sitting down fault-finding,but are forcing trade to come their way byusing original methods in the conduct of'their business and emphasizing in their lit-erature and advertising the unique positionwhich the talking machine has won in themusical world as an educator and entertainer.

THERE are possibilities on every handfor business broadening, if the dealeris keen enough' to take advantage of

them. There are still millions of people whoare unaware of the tremendous influencewhich the talking machine is exercising to-day in our civilization, and how it is bring-ing the very best in music into the home.

Clubs, hotels, churches, concert halls, res-taurants, cafes and numerous other publicresorts are now using the talking machineas an entertainer, and wherever it has beenplaced it has impressed on its hearers howmarvelously the talking machine has beenperfected within recent years.

The dealers who are able to place talkingmachines in such places as the above men-tioned, are sure to reap rewards in increasedtrade in their locality, because whenever thetalking machine is placed in suitable envir-onment it at once becomes a business incu-bator of no mean proportions.

In hotels particularly, where the talkingmachine is used, not only alone, but in con-junction with the orchestra, it has proven oneof the greatest favorites, and it is a commonthing to hear people remark that they hadno conception that the talking machine wasso perfect. A frequent hearing arouses en-thusiasm, and this leads to sales. That ishow business is helped.

T is an old saying that goods well dis-I played are half sold, and this is just as

true in the talking machine business asin any other line. There is nothing so es-sential to business augmentation as an at-tractive store. Dealers cannot be too par-ticular on this point. An expenditure alongthese lines is money well spent.

One of the great factors in store displayis good lighting. People do not stop beforea poorly lighted store, while they alwayslinger before a brilliantly illuminated win-dow, which they admire, and then they in-variably enter the store. With the customeronce inside the fight is to be won. The mo-ment he enters he should be properly served.He may be in a hurry and slowness and in-difference may irritate him.

A dealer should never impose his own tasteor fancies regarding his liking for styles ofmachines or records on a customer. Heshould be free to exercise his own apprecia-tion, and should not be harassed with solici-

tations to select this or that thing in prefer-ence to another.

N0 matter what the character of the cus-tomer or the extent of his purchasean equal courtesy should be exhibited

to him. The best asset for a dealer is a sat-isfied customer, and it will not pay to allowanybody to leave the establishment with abad impression formed from lack of cour-teous consideration.

At first glance it may seem as if thesarry-ing out of these simple matters were easy,but as a matter of fact it oftentimes becomesnecessary for a dealer to do violence to hisown feelings-to be . polite to disagreeablepeople, to be pleasant with grumblers, to bepatient with the undecided, to be agreeableand in good humor with everybody.

It is, however, a good habit for salesmento adopt.

N the building of a business there is noth-I ing so essential as the employment of

system-it is the neatly arranged shelvesinstead of miscellaneous bunching in, the cor-ner; it is the organized army instead of themob; it is calmness instead of confusion.

The systematic man works according tomethod instead of in a haphazard way. Heproceeds logically instead of helter-skelter.He knows where to find his things when hewants them: He knows the what, the why,and the where and the when of every phaseof his business.

HE knows the quantities of talking ma-chines and records he has on hand,how much was ordered, how much is

yet to come. He can tell from his books howfast the goods are going, and how long it willtake to get a repeat order. He can showwhat he wrote last year; and what the otherman said in reply. He has his hand alwayson the lever.

The man who practices these precepts isthe man who is moving ahead-the man whois not incurring liabilities without knowingwhere the money will come from to meetthem. In other words, he is the man whois successfully building up not only a large,but a profitable business, which, after all, isthe sum and substance of merchandising.

THE form of salesmanship that was con-sidered best fifty years ago was thekind based upon the every -man -for,

himself principle, if that is a principle.When the buyer and the seller came togetherit was a case of "dog eat dog," or "diamondcut diamond"; and the plan worked out moresatisfactorily than it would now, becauseevery man who set oui to buy expected to be"trimmed" if the seller proved to be thesharper man. Nowadays there are so manymen in the business of selling things "on thelevel" that the fellow who tries to follow theold method soon finds himself stranded.

You postively cannot succeed now with anykind of salesmanship but the honest kind.No other sort is scientific, practical, or use-ful in any way. It would not seem that thereis need to reiterate such a statement, but onemeets constantly with young men who haveyet to learn that straight honesty in sellingis of paramount importance.


INTERESTING NEW FIELD FOR TALKING MACHINESOpportunities Offered for Pleasing Effects Through Their Use in Connection with the Player-

Piano-Both Instruments Now Developed to a Point Where They Can Offer Much to theReal Musician When Played Together-So-ne Suggestions for Accompanying Talking Ma-chine Records on the Player -Piano That Are the Result of Successful Experience-SomePrograms That Will Appeal to the Uninitiated-Some Interesting Pointers.

An almost virgin and fruitful field for talkingmachines is their use in conjunction with player -pianos which are now so widely popular through-out the country and which are fast assuming aposition in the matter of output equal to thepianos themselves.

As is well known, the talking machine of theday has been highly perfected. Not alone has themechanism of reproduction been brought to apoint where there hardly seems to be further op-portunity for physical improvement, but in record-ing there has also been equal progress. As a resultof this and of the experiments which the manu-facturers of these devices are continually prose-cuting, it is not at all an exaggeration to say thatthe modern talking machine is a marvel of in-genuity and practical efficiency.

It may safely be asserted that recording and re-production of the human voice have become en-tirely satisfactory, even to critical ears. The great-est singers of the world have hastened to add theirvoices to the already vast collections controlled bythe manufacturers of talking machines. One cannew sit at home and enjoy a whole grand opera,

*with the solo parts sung by world-famous operaticartists, while the choruses and incidentals are filledin the most capable manner. "Pagliacci," "Faust"and other works now exist complete in the shapeof talking machine records. This is a tremendousfact and one perhaps that has hardly yet beenproperly impressed upon the minds of intelligentmusic lovers.

In the accompaniments of such beautiful artsongs as those of Schubert, Franz, Brahms, HugoWolf, Richard Strauss and others, which arc com-posed with such exquisite attention to detail andsuch an understanding of the whole artistic effect,the player -piano is a very important factor in con-nection with the production of the records of thesesongs on the talking machine. For, as a matterof fact, the piano parts are as wonderful as thesolo writing, and when one is enabled to hearclearly the instrumental settings a still greaterenjoyment of the records of these beautiful songsis possible.

Now a great many people who have player -pianos also have fine talking machines. It hasperhaps sometimes occurred to them that a com-bination of the two, if practical, would be asplendid idea. Such a combination is perfectlypractical. The object of this article is to show howthe trick may be done.

In the beginning it should be clearly understoodthat there are certain physical limits imposed ontalking machine records by reason of the methodsadopted in their manufacture. Up to date it hasnot been practical to make records, either disc orcylinder, with a reproducing duration of morethan four minutes, or thereabouts. In consequenceit is often necessary to omit a part of a long songor of an instrumental solo. The accompaniments,therefore, sometimes have to be altered in ac-cordance. Hence one cannot be sure, except inthe case of quite short songs or solos, that agiven accompaniment is available for the player -piano.

One music roll manufacturer, however, hasmade up a number of arrangements from pianoand orchestral accompaniments used by one of thegreat talking machine companies. These accom-paniments include the piano parts to art -songs andarias from grand opera, as sung by great artists.Some of the arrangements thus made are the ac-companiments to "Celeste Aida," from Verdi's"Aida," sung by Caruso; to Schumann's "TwoGrenadiers," sung by Blass, and to NeYin's "TheRosary," sung by Schumann-Heink. Others oflike character have been arranged or are in processof arrangement. There are also some accompani-ments to violin and 'cello solos, arranged in thesame manner.

When one undertakes, then, by means of such aspecial roll, to give a player -piano accompaniment,certain preliminary conditions must first be ful-filled. The most important is the matter of pitch.Very few pianos are tuned at any fixed pitch, andthe A by which hands and orchestras tune alsovaries considerably. As a matter of course, there-fore, one's first experience isusually that the pitchof the singer's voice on the record does not agreewith that of the player -piano one is going to use.In order to adjust these variations it is necessaryto increase or decrease the number of revolutionsmade by the turn -table of the talking machine.This is done by turning the pointer of the speed -regulator on the speed -dial. The pitch rises whenthe speed is increased and falls when it is de-creased.

\Vhen attempting to play an accompaniment tothe record, then, one must have the score of thescng, making sure to get it the right key, andstrike the first few notes of the accompanimentwith one's fingers on the keyboard, while at thesame time the talking machine is started. Thusone can soon find out whether the piano is sharperor flatter than the voice of the record, and byturning the handle to right or left the speed -regu-lator can be adjusted so as to bring the two intoharmony. When the true pitch is thus obtainedop the talking machine the number of revolutionsrequired, as shown on the adjusted speed -regulator,should be written on the seal of the record as areminder.

When this important matter has been adjustedthe player -pianist can proceed with his accom-panying, and very interesting work it will cometo be. If one can read music a little the task canhe rendered much easier. In this case one can sitdown and read the score while the song is goingon, noting here and there the pauses, phrasing orother points of interest. When one has done thistwo or three times the general plan of the workwill be pretty clear in one's mind. Then one cantake up the roll and start to study that, using one'scopy of the score to keep track of progress. Whenone has obtained in this way a clear view of theaccompaniment the player -piano and record canbe tried together.

Now, the first thing that strikes one when at-tempting an accompaniment is that the voice ofthe singer seems to come out of nothing, as itwere, and one misses at first the intimate feelingcaused by having the actual person near one. Butas soon as one has clearly gotten in mind the waythe singer phrases the song, one finds that theplayer -piano accompaniment follows in good order.Of course, it must always be kept in mind thatthe music roll does not of itself furnish the phras-ing of the accompaniment, and therefore the ac-companist must remember that he has to phrasealmost instinctively. The work is most fascinat-ing and adds immensely to the beauty and interestof both instruments.

Perhaps the most interesting thing about thewhole affair is that the accompaniment, standingout as it does when thus rendered, enables one tojudge much better and appreciate far more clearlythe truly artistic nature of a fine song. When theplayer -piano is used one gets the full benefit ofthe whole composition and is able to appreciatefully the complete intention of the composer.

For the purpose which we have been discussingit is well to use the hest talking machine one canget. The finest of all are the large hornless ma-chines, as in these the once annoying scratchysounds have almost entirely been eliminated, andthe purity of tone is wonderful.

All the considerations herein suggested apply aswell to accompaniments for solo instruments as tosongs. Such numbers as the "Bercettse," from"Jocelyn," by Godard, arranged for 'cello solo, are

very interesting, as well as the "Ballade and Polo-naise" of Vieuxtemps for violin.

Manufacturers of talking machines and musicrolls have hitherto given slight attention to thisvery interesting field, but we feel sure that if anumber of player -pianists, who are also owners oftalking machines, will interest themselves in thisfascinating work we shall find that the manufac-turers will not be backward in doing their part.

The following notice, extracted from The Talk-ing Machine World of July 15, 1909, has refer-ence to a player -talking -machine recital held inNew York shortly before that date. It has someinterest as marking the date of what we believeto be the first attempt to combine the two instru-ments:

"In many of the leading hotels all over thecountry it is a common sight to see the orchestraaccompanying large talking machines in a verycreditable manner and, as a rule, greatly enhancingthe beauty of the vocal selections by prominentartists. The player -piano demonstrator in one ofthe large department stores of Greater New York,however, has succeeded in accompanying some verydifficult arias and even the famous sextet from"Lucia," that marvel of recording, reproduced bya talking machine with a player -piano, in a wayto bring the audience, consisting of people whowere in a position to appreciate true musicalquality, to its feet in one great ovation.

"In referring to the achievement this gentlemansaid: 'Whether the idea of accompanying grandopera selections, rendered by a talking machine, ona player -piano has ever been carried out before ornot, I am unable to say, but in this instance it waso f my own conception. For over a week preced-ing the recital I practically remained closeted withthe talking machine and the player -piano.

Each record had to be played over a number oftimes until the speed of the machine had been soadjusted as to render the pitch exactly that ofthe player -piano. Then the playing of the musicrolls had to be studied until they could be playedin exact accordance with the personal delivery ofthe singer.

"'The music rolls could, of course, be so playedas to exhibit the individuality of the accompanist;the records naturally displayed the individuality ofthe singer or singers. To get these two factorsworking in complete harmony was far from beingan easy task.

"'When accompanying a singer in the flesh it isa comparatively simple matter to follow him, foreach note can be watched, as it were. Where thetone issued from the depths of the sound -box,from nowhere, so to speak, a most weird impres-sion is forced upon the performer at the player-piano.' "

At the recital thus described the program in-cluded, among others, the following selections, ac-ccinpanied on the player -piano:

"The Two Grenadiers," Schumann, sung by Rob-ert Blass; "The Rosary," Nevin, sung by Schu-mann-Heink ; Sextet from "Lucia," Donizetti, sungby Caruso, Scotti, etc.; "Who Is Sylvia?" Schu-bert, sung by Emma Eames; 'cello solo, "Berceuse,"Godard, played by Joseph Hollmann.

PCINTS FOR DEALERS TO OBSERVE.

To avoid confusion regarding orders for theirhorn equipment, the National Phonograph Co.,Orange, N. J., recently sent out the following noti-fication to Edison dealers:

"All Triumph orders, unless otherwise specified,are now being filled with Cygnet horn equipment.The omission of the straight horn equipment fromthe last machine catalog (form 1865), announcedin sales department bulletin of August 6, 1910,would seem to preclude the necessity of furtherannouncement; but confusion has arisen in the caseof several orders recently because of misunder-standing on that very point. The trade is there-fore urged to specify equipment when straighthorns are wanted, as while the straight horn Tri-umph is still available, it will be supplied on spe-cial orders only."

Getting things done is a matter of first gettingthings started.


4474sA64-`47:'

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The phonograph that is gaining in popularity byWe have started the new year with magnificent pr

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Phonographis the greatest twentieth century innovation in phonographs-it is some-thing. entirely new-something different than anything you have everseen in its line-something with many exclusive features, every one ofwhich stands out so perceptibly as to proclaim its entire superiority overall competitors.

Every day finds new dealers added to our already large list-butfrankly we are not satisfied-we won't be satisfied until every first -clasp.dealer, however large or small, handles the U -S.

We offer the trade a phonograph that they will never regret handling-a phonograph that makes good, and doubly good in every particular-aphonograph that is built for economy-strength-and phonograph satis-faction in every way. A phonograph that carries with it a positive guar-antee for each and every claim we make for it.

We claim U -S Phonograph superiorityIn its simplicity and convenience of operation.In its reproduction of tone absolutely true to pitch.In its quick changing to play two or four minute records.In its flexible tone arm.In its everlasting-indestructible-unbreakable records.

These are all strong, fast selling, exclusive features. They are fetures that must and do make pleased andpermanent customers.

The U -S will thoroughly satisfy even. the most critical.The U -S will help you to keep your old customers, and will bring,

many new ones to your store.It has such original and exclusive construction as to get all t

music out of every record, no matter by whom the record 1,made.

lu.s PHONOGRAPH Cc


uality of Tonendestructibility of Recordsnd bounds-clay by day.our holiday business was simply immense-all proving

-e here to stay. The

Um'sEverlastingRecords

are made of a guaranteed indestructible material (not Nvax) ; a materielthat no amount of hard usage can affect.

Von can play the Li -S beside any other phonograph-you caninterchange records (the U -S Records fit any phonograph, and viceversa), and you will always find that the U -S stands out master of themall. I t will play its own records better than any other kind. I t will playany other record better than any other phonograph.

We never tie up a dealer in any way-we don't mind how many dif-ferent makes of phonographs he handles-we don't ask him to favor theU -S by any means-we do ask him to simply give the U -S the sankshowing- that he does any other make-we know it will stand out and winout in comparison. We do not, we really cannot, fear honest competition.

WE OFFER THE DEALER A MARGIN OF PROFITMUCH IN EXCESS OF ANY OTHER

PHONOGRAPH MANUFACTURER.

Get in line for 191I business now, by writing us to -day for fullinformation, trade terms, etc., and you will not hesitate to immediatelyplace the U -S in stock.

Fill out attached coupon, mail it to us to-day-wewill do the rest.

Cleveland, Ohio,

1/-S/ Phonograph

0÷ Co.0 1013 Oregon Ave.

Cleveland, OhioJan.

Gentlemen :0 Please send full particulars

concerning tk U -S Line ofPhonographs and Records.

/ NameU so / AddressCity

State . .


Now you can get the money of every manwho has ever had a prejudice! The man witha check book is pretty likely to be the man whowould "never have a talking -machine in thehouse." He is also the man who most quicklyappreciates the Columbia Grafonola "De Luxe"or "Regent" at $200, the "Mignon" at $150, the"Elite" at $100, or the "Favorite" at $50.

Columbia Phonograph Co., Genl., Tribune Building, New York

NEWS FROM THE SAINTLY CITY.

Good Reports Anent Business-Cyclonic Tradein Victor Goods-Lehman Piano Co. TakeColumbia Agency-Big Sales of Grafonolas-American Phonographic Record Co. Incorpo-rated-Bol!man Bros.' Talker Department-Many Visitors Recently-Good Reports fromKoerber-Brenner as Well as Other LeadingDealers-Other News of General Interest.


St. Louis, Mo., Jan. 9, 1911.The talking machine trade for the past month

was very active and satisfying to all the localdealers. High-grade machines sold the mostreadily and the record demand was very good."

"A cyclonic wind-up" is the expression used bythe Aeolian Co. in describing their Victor businessfor the last month of the year. A record was setfor Victrola sales and the only obstacle that pre-vented them from doing more was the factoryshortage on this instrument. The Victor ready-made Christmas display was prominently featuredin the Aeolian Co.'s window, and positive proof ofthe value of these ready-made displays was shownby the number of customers it attracted.

Thomas Cummins, of the Aeolian Victor depart-ment, was confined to his home recently, beingseverely ill, but is now "back on the job."

Visiting dealers at AeOlian Hall during the pastmonth were Wm. Blumhoff, Wentzville, Mo.; J. A.Kieselhorst, Alton, Ill.; John Winkler, Mascoutah,I11.; Lee E. Gilbert and C. S. Browning, specialrepresentatives of the Victor Talking Machine Co.

Manager Walthall, of the Columbia PhonographCo., reports that their holiday trade and for theentire month was exceptionally heavy, and par-ticularly so for the higher -priced machines-thebest December they ever had here. He closed abig deal with the Lehman Piano Co., of East St.Louis, Ill., by which they purchased a full stockof the Columbia line, and also with Wm. Bauer,2201 Gravois avenue, this city, the latter putting ina complete Columbia disc line.

This concern had a very original show windowto influence Christmas shoppers, and it proved avery good attraction. Their largest display win-dow was set to represent a living room with chim-ney, grate and a real Christmas tree, with a Regentand Mignon machine. A living Santa Claus gavedemonstrations of the working of the differenttypes of talking machines. It sold a number ofmachines. Mr. Walthall had an advertisement inone of the Sunday papers on December 11 featur-ing the new Grafonola Favorite, and on the fol-lowing Wednesday he received a $50 draft fromFort Worth, Tex., ordering one by express. Thisis proving to be a great seller.

P. T. Locke, Columbia dealer at Springfield, Mo.,passed through here December 13 and visited thelocal store of the Columbia Phonograph Co. Heis figuring on opening a piano and Columbia pho-nograph store in some town in Illinois in the nearfuture.

The Silverstone Talking Machine Co. had a verybusy month during December, which showed a verylarge increase over the same month a year ago.

This concern will install a handsome new grindopera talking machine booth in the next fewweeks.

In our last letter we referred to J. H. Allgaieras the traveling representative of the SilverstoneTalking Machine Co. It should have read "TheNational Phonograph Co."

The American Phonographic Record Co., of St.Louis, has been incorporated with a capital of$5,000, fully paid. Incorporators-Bernard Mano-vil, 56 shares; Gustave L. Stern, Philip W. Haber-man, I. Folger and Clyde W. Wagner, 1 each. Tomanufacture and deal in phonographic records.

The Bollman Bros. Piano Co., who recently es-tablished an elaborate talking machine department,report having had a very excellent trade duringDecember. This firm had a particularly attractiveholiday window display, the foundation being asnow scene. It was greatly admired.

The Thiebes Piano Co. had a fine trade on high-class machines and records during December.

The F. G. Smith Piano Co., one of the new-comers in the talking machine business had a verygood December business.

The following visitors were here recently: C.H. Hawk, Pocohontas, Ill.; Tony Harpstrite, NewBaden, Ill.; Wm. Allen, Allen Music Co., Colum-bia, Mo.; C. N. Lanhart, Mattoon, Ill.

The Koerber-Brenner Music Co. enjoyed a bigbusiness during the month of December, and theirtalking machine trade for 1910 shows a 30 per cent.increase over 1909.

D. K. Myers, the well-known Zonophone jobber,reports having had a very fair trade for December.J. K. Savage, his traveler, spent the holidays hereand left January 10 for a three months' tripthrough the Southwest.

PENOBSCOT SONGS IN PHONOGRAPH.University of Pennsylvania Has About 500

Records.

Dr. F. G. Speck, of the University of Pennsyl-vania Museum, received an invitation from ChiefMichel Sabatis, of the Penobscot Indians, to at-tend the great election dance which was held bythe tribe on the last night of 1910. The electiondance is held only once every two years and marksthe beginning of the reign of a new chief.

Dr. Speck spent all last summer living with thePenobscot Indians. He is greatly esteemed bythem, because he can "make their voices talkagain." Dr. Speck took with him a phonographand into this phonograph he had the Indians singtheir various songs. Altogether he has collected200 different songs, which has brought the collec-tion of Indian songs at the University Museumto 500.

"There," said Dr. Speck, to a correspondent,pointing to a score or more of pasteboard cases,"are the only real Indian songs. Such songs as`Hiawatha' and similar popular airs are no moreIndian than the Gregorian chants. No Indianwould recognize them as his native music. All ofu; who are studying the Indian are strugglingwith the problem of Indian songs.

"I can whistle the air of some song to an In-dian and he will recognize it, but if I attempt to

harmonize the melody by adding the bass the musicimmediately ceases to be Indian and the nativescannot recognize it. Thus far it has been abso-lutely impossible to harmonize the Indian melo-dies. All Indian melodies are in just the samestate that European music was in the early partof the Middle Ages."

Dr. Speck has found that the Indian songs areolder than the Indian languages. Tribes whichhave very different dialects will sing the samesongs. For many years anthropologists have beentrying to find the meaning of certain syllables andwords which constantly appear in the Indian songs.By a comparison of the music of various tribesDr. Speck has found that these interjections haveno meaning at all, but are simply like the "halle-lujah" of the anthems of the whites.

PHONOGRAPHS AT APPLE SHOW.

Edison Machines Used at Entrances to Boomthe Show-Prove Most Effective.


Spokane, Wash., Jan. 4, 1911.At the recent National Apple Show, held in this

city, two Edison phonographs were used at separateentrances, which ground forth facts pertinent tothe great exhibition, which interested everybody onthe Coast. The "line of talk" was made into arecord by Bert Morphy, "the man who sings tobeat the band," and is as follows :

"Step up, step up, good people! See the bigshow. See King Apple 2,000,000 strong. Say, he'sa pippin! He's a la la. He's a lu lu. He's a la-lu-la !-2,000,000-count 'em-2,000,000-and everyone a pippin! There's a Maiden Blush for you.General admission is 35 cents. Don't overlook yourchange. You may need it. No mistakes rectifiedafter leaving box office. Children under 16, 15cents. That don't mean you, young woman. Every-one hold your ticket. Stop holding hands. Youmust have a ticket ; you ought to have a girl. Besure and get your change; don't change partners.

"General admission, 35 cents. Don't forget yourchange. The apple family is there. There areothers. There's the vaudeville-ten big acts-ten.Hear Morphy sing to beat the band. Mind yourhat band. Eat apple pies. See the pretty cooksdemonstrate. Drink apple cider-it won't be hardon you. See the professor spray the bugs and putthem on the run. Learn now to grow apples andgrow rich doing it. Children under 16 years of age,15 cents. General admission is 35 cents. Don'tforget your change. Everyone must have a paste-board. Be sure and get your change. Don't leaveycur change at the box office. No mistakes recti-fied after leaving the window. This goes, see!

"The Enakops-it is to laugh. Did you see 'empinch Bob Cosgrove? If Chief Doust's police werehalf as-now, don't get personal Pry yourselfloose from your money. It's the root of all evil.It's pretty near the root of the apple tree. Don'tbe stingy. Spend your money free with that girl.She don't like a tightwad."

The Edison jobbers of the city say the noveltyof this bit of enterprise caught the crowds andproved a big success.


HOLLENBERO MUSIC CO. BURNED OUT. TALKING MACHINE DEALERS MEET.

Building Occupied by the Representative of theColumbia Phonograph Co., as Well as Con-tents, Totally Destroyed by Fire CausingLoss of $70,000 to Building and $60,000to Stock-Partly Insured-New QuartersSecured-Will Rebuild on Old Site-WhatCol. Hollenberg Says.

(Special to the Talking Machine World.)Little Rock, Ark., Jan. 8, 1911.

The Hollenberg building, five stories high, fiftyfeet by one hundred and forty feet, and one of thehandsomest piano stores in the United States --taking into consideration its appointment and aten thousand dollar music hall-was destroyed byfire on the morning of January 3 at 3 a. m. Thebuilding and entire contents are a total loss, andin addition one whole city block, perhaps the bestappointed in Little Rock, if not in Arkansas, wasentirely destroyed, as well as all the stocks ofmerchandise contained therein. The aggregateloss is approximately $750,000. The building oc-cupied by the Hollenberg Music Co. was valuedat $70,000. The stock of pianos, organs and Co-lombia graphophones contained therein and fix-tures, all of which were. a total loss, were worth$60,000. Insurance, $50.000. Not a single sheet ofpaper, catalog, desk or anything else was saved.Everything was abso'utely cleaned out. The nextmorning the company did not have a new piano,except at the depot, and not a single second-handinstrument, except a few that were rented.

The Hollenberg Music Co. are now occupyingpremises at 604-606 Main street, just across fromtheir former premises. Their new quarters arefifty feet by one hundred and forty, and after ex-tensive alterations are made in the building, theywill have a most attractive establishment.

In an interview with Col. F. B. 1'. Hollenberg,he said: "We expect to rebuild a little later andwill try to build better than before. While we arecovered for the actual loss and property destroyed,yet our loss will run into many thousands of dol-lars on account of the total destruction of every-thing we had in the way of accessories. Ourvaults stood the test, and fortunately all book ac-counts, leases and everything of that kind were in-tact this morning when we opened up the vault,We have received hundreds of letters and tele-grams of sympathy, and we appreciate them veryhighly. We want to thank the entire trade fortheir kind expressions, and to assure them thatthey will be long remembered. It encourages us toincrease our efforts, which have always been tohave the best in the country, to earn the respectof all and to help everybody we can."

STANLEY BENEFIT ON MARCH 8.

Committee in Charge of Benefit for Widow andFamily of Frank C. Stanley Have Secureda Great Roster of Talent for the Benefit tobe Held at the Amsterdam Opera House.

The special committee selected to arrange thebenefit for the widow and family of Frank C.Stanley (\V. Stanley Grinsted), the deceased rec-ord artist of Orange, N. J., held a preliminary meet-ing in New York January 7. A conference of thefull committee follOwed on the following Mon-day, those present being Walter H. Miller, NationalPhonograph Co.; Victor H. Emerson. ColumbiaPhonograph Co.; John S. MacDonald, representingC. G. Child. Victor Talking Machine Co.; JohnKaiser, U. S. Phonograph Co., and Ernest R. Ball,thF song writer, representing the music 'publishers.

The committee selected March 8 as the date onwhich the benefit will be given and have securedthe AmsterdaM Opera House, Forty-fourth street,New York. for the purpose. The following talenthave volunteered their services: Harry Macdon-ough, Will Oakland. W. H. Thompson, W. H.Hooley, Billy .Mnrray, Arthur Collins. Byron G.Harlan, Edward E. Meeker. Harry Burr, DanBrunt. Frank Coombs, PeerleSs Quartette. Ameri-can Quartette. Premier Quartette, Albert Denzler,Charles De .\lmaine, Charles Buano Harry Hinde-meyer, Harry Anthony, J. F. Harrison. Billy Gol-ven, Steve Porter, Albert Campbell, \Tess Osmanli,Ada Jones, Len Spencer and others.

Regular Meeting of the Eastern States Associa-tion He d in New York-Some of the Mat-ters Taken Up-May Reduce MembershipFees at Next Meeting in March.

A meeting of the Eastern States Talking Ma-chine Dealers' Association was held at the Cafe

D'Or, West Twenty-fourth street, near Sixth,

avenue, New York, on Wednesday, January 11,with a large proportion of the membership in at-tendance.

In addition to the regular order of business anumber of special questions were taken up, in-cluding the policy of the manufacturers in turn-ing over the names of the prospects, who havewritten directly to the factory, to the nearest dealerin the territory in which the prospect lives. Someof the dealers cited instances where factory sales-men had sold machines and records, or the salehad been made through the nearest jobber, thuspractically cutting into th,, dealer's trade. A reso-lution was passed to the effect that the companiesbe. requested to make known their rule of pro-cedure when names of prospects were received atthe factories.

One of the interesting speakers at the meetingwas R. B. Caldwell, vice-president of the Black-man Talking Machine Co., who, drawing upon hisknowledge of the affairs of the jobbers' associa-tion, offered some excellent advice to the dealerregarding methods for increasing the strength oftheir organization and holding it together, thusmaking it a real factor in the trade.

The association is rapidly approaching its firstanniversary and though excellent progress hasbeen made both in securing members and in theresults accomplished, the growth of membershiphas not been as fast as was desired despite thehard work of those at the head of the organiza-tion. It was therefore announced that at the nextmeeting, on the second Wednesday in March, amove would be made to reduce the active member-ship fee to $3 and the associate to $1.10

After the regular session'had adjourned the ex-ecutive committee met for the purpose of discussing the new exchange propositions and other mat-ters of importance to the entire body.

WANAMAKER'S BIG VICTROLA TRADE.

Sold $100,000 of These Instruments in Decem-ber in Philadelphia and New York Stores.

In December the talking machine department ofJohn Wanamaker's New York and Philadelphiastores sold Victrolas to the amount of $100,000.L. J. Gerson, the manager, said: "Every deliverywas made as we had placed our order in the sum-mer for our requirements, which we calculatedfrom the preceding holiday business, and there-fore was arranged on a very liberal basis. Fur-ther, every Victrola was paid for by us in ad-vance of the deliveries."

ADVANCE NOTICE OF ADDITIONS.

At the suggestion of jobbers who are carryingthe entire foreign catalogs, or part of them, theNational Co. are now giving approximately thirtydays' notice of each addition to such lists. Thisplan was inaugurated with 'he February supple-ment. This scheme gives the jobber plenty of timeto place the records in stock and get them into thehands of his dealers before the selling date-the10th of each succeeding month in each case-asthe orders will be filled promptly upon receipt.

HANDLING THE VICTOR IN ALTON, ILL.

The J. A. Kicselhorst Piano Co., of 317 to :321State street, Alton, Ill., have favored us with aphotograph showing the interior of their establish-ment. with their Victor talking machine departmentstrongly in evidence. The entire rear section of thestore is given over to that department, and yetduring the recent holidays it was found that thespace allotted was hardly sufficient to meet the de-mands of the trade.

BLACKMAN SAVES MONEY FOR DEALERS" LIVE " DEALERS ARE FOLLOWING HIS " SAVING " PLAN

YOU ARE WASTING TIME AND MONEY.That's what you arc doing if you handle EDISON and VICTOR but buy each line

from a different jobber.

STOP THE LEAK AND INCREASE YOUR PROFIT.Don't keep s, Ming TWO orders, waiting for TWO shipments, and then pay TWO

expressages.

ORDER BOTH EDISON AND VICTOR FROM " BLACKMAN."Simply make out ONE order for anything you want for EDISON or VICTOR,

send it to BLACKMAN and you will get the goods AT ONCE in ONE shipment in-'tead of TWO. See. the time and money it saves?

LET " BLACKMAN " DO THE WORRYING.We say this because he won't do any. These "ONE LINE" Jobbers may tell you

that "BLACKMAN'S" stock of EDISON or VICTOR is not as complete as theirs. Putthe test in an order and we will ship you "BLACKMAN'S" answer.

YOU CAN'T AFFORD TO OVERLOOK THIS.Watch your most successful competitors and see if they don't get the "BLACK -

MAN SERVICE."\\'e don't handle anything but EDISON and VICTOR and you can bet that we are

there with the goods. You don't have to take our word for this. Send us an orderand find nut for yourself.

YOURS FOR THE GOODS

BLACKMAN TALKING MACHINE CO.J. NEWCOM B BLACKMAN, Pres. "THE WHITE BLACKMAN"

97 CHAMBERS STREET NEW YORKEVERYTHING FOR EDISON AND VICTOR

THE TALKING MACH INE WORLD.

The Talking Machine Trade in New EnglandTHE TRADE IN LOWELL, MASS..

The Closing Down of Mills Has Affected theTalking Machine Trade to Some Extent-Holiday Trade, However, of Good Volume-Great Activity at the Bagshaw Talking Ma-chine Needle Factory-What Thomas War-dell Reports-Steinert's Victor Trade-Nel-son Doing Well with the Columbia.


Lowell, Mass., Jan. 7, 1911.Mills-the main industry of the citythreaten to

shut down for a considerable period. Some areshut down now for a brief time. This affects thetalking machine retail business with the cheaperbusiness particularly, and to some extent with thehigher -priced goods. No one can forecast to justwhat volume depression will be felt. The publicare feeling their way along, so to speak, and whilethe holiday business was good, the outlook for Jan-uary is not any too bright.

Of course, local conditions do not in any wayaffect the big factories of W. H. Bagshaw, manu-facturers of talking machine needles. Their outputis scattered all over the country with jobbers, andthey are doing more business to -day than for along time. Speaking to The World, W. H. Bagshawremarked : "The past year proved to be a good onewith us. We are extremely busy, orders are comingin well, and it is more of a problem to us on theshipping end than for business. The trade appre-ciate 'quality' needles, and we won't allow any otherkind to be made. Needles of this character may takea trifle longer to produce at a little extra expenseto us, but the good will of permanent patrons whoappreciate the highest grade in needle constructionmore than offsets the financial loss in profits. Thisextra supervision on needle making does not add toour prices at all, as our prices are as low or lowerthan any of the world's makers, quality considered."

Thomas Wardell, or "Torn," as the trade call him,the Edison jobber, reports a good holiday business,both wholesale and retail. "Tom" got interested inthe Edison line way back at the beginning of theindustry, when he used to sing for records. Andby the way, "Torn" was once a real actor, being onthe stage with Fanny Rice, and even now hangs onto his former art by belonging to a well-knownquartet.

The Victor dealers, M. Steinert & Sons Co., attest

a very comfortable business right through the entireline. 1. L. Hiser is the new manager of the depart-ment.

Columbia goods are being handled in a vigorousmanner by Nelson's Department Store, one of thelargest stores in New Ehgland.

George H. Bachelder is an old-time, experiencedtalking machine man, and is having deserved suc-cess with the Edison products.

EXPANSION IN MAINE.

New Dealers Started by the Columbia Phono-graph Co.-Cressey & Allen Closed an Ex-cellent Holiday Trade with the Victor-TheSame May Be Said of the Portland SportingGoods Co. Who Handle the Edison Line.


Portland, Me., Jan. 9, 1911.It is apparent that the pending few months will

continue to be large for the talking machine trade.The past holiday trade was excellent, and a numberof the dealers made some big scores in sales.

G. P. Donnelly, manager of the Portland branchof the Columbia Phonograph Co., says that they arestarting many new dealers throughout the States ofMaine and New Hampshire, with a view of stronglyentrenching the Columbia Company in that territory.Mr. Donnelly. added: "The new con

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