Internet Monitoring

TMWebscan 3.0

• Powerful text and image-based matching will find where your wordmarks and logos are being used and abused

• Counterfeit detection also available

• Priority results clearly identified - Novagraaf can provide targeted follow-up enforcement actions

Detect, Assess, Act and Report, Investigate• What can be monitored:

• Regular websites• Auction, B2B, B2C websites• eCommerce websites• Domains (-registrers)• Dns / zonefiles• Sponsored links • Social Networks, newsgroups

Assessment / Prioritisation

Millions of candidate pages

Primary filter: Rules

Secondary Filter: User Interface

Priority results

• Customised sources, out of reach of traditional searches

• Web spidering reaches deep web areas

• Rules tailored to classify and filter pages retaining relevant priority results

• User Interface allows further filtering by grouping and sorting priority infringements

Mark monitoring

• Monitors brand misuse on the Internet.• Eliminates false positives by setting specific filtering criteria:

• Classifies brand infringements containing specified brand or variation of a brand combined with specified key words.

• A whitelist ignores your own domains• Adds keywords to enhance result filtering• Results are categorised, prioritised and returned to a User Interface

• Example of filtering criteria: ‘Only show me pages where brand is in domain, logo is on page near keywords … Do not show refences, directories (like yellow pages) or, job listings’

• Examples of misuse:• Mark in domain name• Traffic diversion (e.g. mark in meta-tags but not on page)• abuse issues (e.g. mark near pornographic terms)• employee comment• Boycotting mark

Brand monitoring

• Adds logo matching technology detecting the presence of brand owner’s logo on internet pages

• Useful extra weapon to prioritise cases of impersonation / passing-off

Logo recognition on the internet – unique for TMwebscan

Business intelligence

• Analyses new posts on blogs, forums & websites for• Negative posts: reputational risk to brand by association with key references • Posts related to specific issues: market intelligence from consumers

• Classifies brand infringements containing a specified brand in combination with reputational risk based key words.

• Results are categorised and returned to the portal

• Risk categories include: Boycott, Drugs, Environmental policy, Criminal activity, Gambling, Pornography, Litigation, Religious intolerance, Racism, Sexism, Hate, Threats, Employment policy, Terrorism, Health & Safety record and Corporate ethics

Auction monitoring • eBay, Allegro (Poland), MarktPlaats (Netherlands), Hood (Germany),

Ubid (UK), Kapaza (Belgium), Marktplaza.nl, Speurders.nl, proxis.beMercadoLibre Deremate, alibaba.com (China), exporters.sg (Singapore), DHgate (China), Made-in-china (China), EC21 (Korea), Taobao (China), china.cn (China), ecplaza.net, tradekey.com (Pakistan), Trademe (New Zealand), Global Sources (China), plus many others

• Prioritisation • By seller volume / quantity, e.g. > 50 products for sale• By price, e.g. anyone selling at less than 50% list price

By item location or by language • By repeat offenders (having many live auctions at any one time)• By description (e.g. ‘genuine’)

Return on investment from internet monitoring

• Avoiding risks to the public’s trust in your brand

• Avoiding dilution in the trademark value by lack of monitoring and defending the trademark

• Reduced counterfeit & grey market sales and increased legitimate sales

• Providing valuable intelligence which can be used for future business strategy planning

User interface - dashboard

User interface – manage your results

Why use TMwebscan

• Monitoring of word mark AND logo• Very high standard of technology combined with expertise of the

Novagraaf TMwebscan team guarantees that only relevant results are reported

• Years of experience in setting up rule sets, which is the main part of setting up internet monitoring tools

• All round and integrated monitoring, including word mark, logo, auction and business intelligence

• 24 / 7 continuous monitoring • Take down, advisory and legal prosecution services and following up

brand abuse • Deep web scanning and areas out of reach of traditional searches,

including auctions, B2B sites and social networks • Tailored rules to classify and filter pages retaining relevant priority

results • Easy to use interface / integration with the EasyIP client portal • Tailored reporting services

Novagraaf Nederland B.V.Hogehilweg 31101 CA AmsterdamThe Netherlands

E-mail: tmwebscan@novagraaf.nlTel. +31 (0) 20 5641444Fax +31 (0) 20 6962303

Questions?