NOVA CASA FRESCA -...
Transcript of NOVA CASA FRESCA -...
Hergui Luina Fernandes Alves“ Promote Timor-Leste Organic Product ”
Growing Domestic Agriculture Produce Market
Hergui Luina Fernandes Alves
NOVA CASA FRESCA
OUTLINE
NCF contributions & Short Video Slides
Challenges, Lesson’s Learnt & Internal Solution
Activities, progress
Our Production system & Market linkage
What We Do
What We Want
Mission
Overview of Nova Casa Fresca
OVERVIEW OF THE COMPANY
NOVA CASA FRESCA
An Agribusiness Company
INICIATED IN 2007 BUT
ESTABLISHED IN 2015
MISSION
“To promote Timor-Leste organic products,
to contribute to the economy, income
generation, and better livelihood in the
country”
WHAT WE WANT
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QUALITY
OF LOCAL PRODUCT
= IFQS
Prepare local product to compete & substitute
imported products
Promote & Create
Value added of the local products
Achieve SDG’s
Produce & Market
Agriculture, horticulture, Livestock &
fishery products to domestic & International
Market
Attract foreigners & Timorese to
see the quality of
local Products
WHAT WE DO
Production and marketing of fruits & vegetable products
Organizing group of farmers to produce Input Facilities and technichal assistance Synchronize Supply and market Demand
through scheduled production Strawberry production and Agro-Tourism in
Aileu Reducing importation of food products by
creating its substitute products.
WHAT WE DO …..
Establishment of local poultry units, broilerchicken and pigs breeding by using the tissueculture system and plasma inti
Provide logistic service and market facility
Market creation through the establishment ofCasa Fresca
Food processing products: Fruits chips & bacon or salami production
Exportation
PRODUCTION SYSTEM
PRODUCTION
HARVESTING/STORING
TRANSPORTATION
SORTING/GRADING
MARKETING
MARKET LINKAGES
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SUPERMARKETS. HOTELS & RESTAURANTS
CATERING SERVICES THROUGH CARTS DOOR TO DOOR
ACTIVITIES AND THE PROGRESS Currently: NCF has established 22 farmer groups with a total of ±150 households and 53% are women
Average capacity of production of vegetables in Aileu is 10 Tons (10,000 kg) per month for domestic market with additionalproduction capacity following increase in market demand
NCF also establishes scheduled production following the company’s plan and its marketing capacity
Production of frozen food and other value added products such as broom stick to respond to over production
Applying hydrophonic & Dripping technology for Strawberries andvegetables production system
Nursery production for the strawberries has now reached 20,000 seedlings. Production of strawberries reached ± 60 Kg per week
CHALLENGES
Majority of the group members consist of women and eldery people
Productivity is still limited and cannot fullyrespond to market demands and company’starget.
The farmer’s level of education limits theircapacity to receive and interprete theinformation given
Encountered many obstacles specifically for women farmer
Women’s specific problems such as: Culture: Position of women in the society Access for the education Decision making Patriarchal system No right for land title
Family issues: Time matters Priority Professionalism
Women role as a mother inhibits her active movements at her workplace
Access to capital finance
CHALLENGES Cont.
LESSON’S LEARNT
Combine the groupmembers to include
both men and women
Introduce and apply up to date technology by
using hydroponics and dripping irrigation
system
Provide sustainabletrainings regularly to
the farmers.
Activate the field staffs to observe and directly
assist the group of farmers during their
production
LESSON’S ......
Increase the market linkages to attain higher production and to incentify youth’s
participation
Create the area of production from company’s own to support and provide
Sustainable services
To motivate and encourage the community to change their mindset of
subsistence farming to sustainablefarming
INTERNAL SOLUTION
Motivation and
flexibilityfocusing on the target
Controlling, coordinating and regularevaluation
DelegationContinuous
capacitybuilding
2017 – Winner of Timor-Leste potential export award
NCF CONTRIBUTIONS
Reducing poverty
Reducing numbers of unemployment in the country
Increase the value of the local products in the eyes of Timorese people as well as the foreigners.
Promote the quality of local products and engage people tolove local products.
Will introduce fresh organic local products to the world.
Reduce domestic violence because women will be financially independent
Reduce social and security issues in Timor-Leste.
“HADOMI TIMOR-LESTE HADOMI PRODUTO LOCAL”
NOVA CASA FRESCAJuly 2018