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  • 1. 2010, The CT Groups All rights reserved.

2. LinkedIn is in a constant state of improvement. The material shown here is a snapshot in time of the LinkedIn offering and it will change as new features are added, old features are reclassified or dropped, and features are expanded upon or moved to higher priced tiers.November 2010 2010, The CT Groups All rights reserved. 3. TOPICS Online ReputationsAdd/Edit Experience What Is LinkedIn? Add/Edit Education LinkedIn Joining Groups Sign-In Contact Setting Create Account ApplicationsEmployed/Unemployed LinkedIn Toolbar Search Box Settings Your Profile Company Information Upload Picture People Search Import Resume Bad Profile Characteristics Vanity URL All this material is now Certifications,online via SlideShare atLicenses, Patents, Jackie Jobseeker ProfilePublications for now 2010, The CT Groups All rights reserved. 4. 2010, The CT Groups All rights reserved. 5. Online Reputations One Sheet Containing Two Facts ThatJustifies You Being Here Tonight 2010, The CT Groups All rights reserved. 6. Reputation Research Findings A research study conducted by Cross-Tab Marketing Services,commissioned by Microsofts Trustworthy Computing Group,as perceptions study on Data Privacy among Consumers and HR/Recruiters 2010, The CT Groups All rights reserved. 7. The impact of online reputation on professional life 29% of US consumers surveyed are concerned that their online reputation might impact their chances of getting a job or admission into a college in the future. 79% of US HR/Recruiters surveyed admit to reviewing online reputational information in evaluating a candidate all to most of the time.Consumers HR/RecruitersDontknowNotatallconcerned DontknowNever RarelyNotveryconcernedSomewhatconcerned Sometimes MostofthetimeAllthetimeVeryconcerned10%11% 9% 10% 9%9% 25% 25%22% 18% 20% 27%14%26% 44%38% 22% 27% 22%28% 28%37%28% 34%26%22%35%27%18% 39%23%30%37% 9% 24% 10%29%19% 9%10% 14%5% 16% 7%6%10%6%5% 2% 6% 2%6% 2% 2%1%WWUSUKGermanyFrance WW US UK GermanyFranceHowconcernedareyouthatyouronlinereputationmayImpact Doyoureviewonlinereputationalinformationaboutcandidates yourabilitytogetajob/beadmittedintocollegeinthefuture? whenevaluatingthemforapotentialjob/collegeadmission? 2010, The CT Groups All rights reserved. 8. Reputation Research Findings Online Reputation is important, age driven Recruiters typically conduct deeper searches than most consumers are aware of, and feel justified in doing so Example:Is this the person you arewilling to put forward as acandidate for the Directorof Corporate Relations Job? 2010, The CT Groups All rights reserved. 9. Concern vs. Reality Survey respondents are concerned about having their online reputations abused to steal their identities, target them for scams, or become a victim of defamation, harassment or bullying Recruiters say they tell candidates if onlinecontent factored into their rejection, butconsumers do not seem to be hearing it HR/Recruiters surveyed also reveal that in theUS, to a large extent, the practice of using(Social Media Background Checks) is part oftheir organizations formal hiring process 2010, The CT Groups All rights reserved. 10. People Are Watching Social Media provides a fast and easy means to gain insight into a candidates reputation using material placed into the public forum Are You In Control of Your Reputation? Facebook Postings, Google, Bing, Yahoo! Twitter Messages & Blogs Your Letters To The Editor or Web Comments Newspaper or Magazine Articles Who has access to this information? Is this information actually secure? Investigate Me Sites 2010, The CT Groups All rights reserved. 11. 2010, The CT Groups All rights reserved. 12. 2010, The CT Groups All rights reserved. 13. Sources of informationwww.linkedin.com www.classmates.comwww.google.com www.voterfactory.comwww.pipl.com www.ussearch.comwww.legacy.com infopages.comwww.plaxo.com radaris.comwww.allbusiness.com www.peekyou.comwww.123people.com www.lead411.comwww.mylife.com names.whitepages.comwww.realpageslive.com memphisdailynews.comwww.city-data.com www.jigsaw.comemailphonedirectory.com www.infopages.com Be prepared to discuss what is presented about you.Your recourse to false or inaccurate information is disproving their facts. 2010, The CT Groups All rights reserved. 14. What is it andWhy should I care? 2010, The CT Groups All rights reserved. 15. What Is LinkedIn? Characteristics Estimated over 84 Million users (Nov 2010) Global Professional Networking Resource Web based Social Media Recruiters indicate preference for LinkedIn Advantages More security than a resume posting service You control what information is provided and is shown An Online Resume on Steroids Put your LinkedIn Profile Link on Resumes, Business Cards, e-mail signature block 2010, The CT Groups All rights reserved. 16. Why Recruiters Use LinkedIn Characteristics of a Memphis Job Posting Over 800 Resumes Submitted 95-99% of Resumes are UNQUALIFIED or JUNK 800 Resumes Unqualified & Junk = 40 Resumes At 25 seconds: 5 hrs 34 minutes consumed Characteristics of LinkedIn Search No Resumes only Online Profiles @19% of Memphis MSA is on LinkedIn Enter targeted keywords, job title, employer, etc. Click Search Button then start reviewing candidates 2010, The CT Groups All rights reserved. 17. Why Recruiters Use LinkedIn Profile is Public Identify Potential Candidates at Competition Many Profiles have Photo View Recommendations View Group Membership Find People They Associate/LinkedIn With Search Can Be Conducted Quietly Candidates Can Be Identified Faster Candidates Can Be Contacted Faster Recruiter Can Directly Contact Individual 800 Fewer Resumes To Deal With 2010, The CT Groups All rights reserved. 18. Why You Want LinkedIn A Global Professional Network Tool to Find Contacts, Colleagues, Friends Tool to Research Potential Employers Tool to Research Interviewers Secure Online Profile Posting Can Update Entries in Seconds Web Link Directly To Your Profile Supports Recommendations Shows Involvement in Community & Profession Tool Reporting Search Hits and Who Looked Gets You Visibility For Your Career 2010, The CT Groups All rights reserved. 19. LinkedIn Uses Exposure to Recruiters via Profile and Keywords Enhanced exposure via Groups, Connections, Asking/Answering Questions, updating Profile Scope out Your Potential Competition Reach contacts, friends, co-workers, classmates Find local companies and their employees Monitor your Search Hits and Visits Watch companies via LinkedIn Data New Hires, Promotions/Transfers, Departures College and Companies most came from Metrics vs. Comparable Companies Company News & Job Postings 2010, The CT Groups All rights reserved. 20. A Prediction By 2017 online Profileswith networking tools will essentially replacethe Resume and representa fundamental change in the job search process. 2010, The CT Groups All rights reserved. 21. Getting Started The Sign In 2010, The CT Groups All rights reserved. 22. 2010, The CT Groups All rights reserved. 23. Getting To LinkedIn linkedin.com www.linkedin.com http://www.linkedin.com 2010, The CT Groups All rights reserved. 24. Having Clicked Sign In 2010, The CT Groups All rights reserved. 25. and were in 2010, The CT Groups All rights reserved. 26. Getting Started Creating An Account 2010, The CT Groups All rights reserved. 27. Creating LinkedIn AccountNOTES:1. Complete boxes as requested.2. Must have an e-mail address already created as it will receive a validation request you must act upon from this process.3. You can change the e-mail and password at a future date. 2010, The CT Groups All rights reserved. 28. Provide Basic Information 2010, The CT Groups All rights reserved. 29. More General Information 2010, The CT Groups All rights reserved. 30. For Employed Person 2010, The CT Groups All rights reserved. 31. Industries 2010, The CT Groups All rights reserved. 32. More Industries 2010, The CT Groups All rights reserved. 33. For Unemployed Person LinkedIn provides, in the Experience Section,an easy way to show everyone you landed. 2010, The CT Groups All rights reserved. 34. Search Address Book 2010, The CT Groups All rights reserved. 35. Confirm e-Mail Account 2010, The CT Groups All rights reserved. 36. Yahoo! ID Verification 2010, The CT Groups All rights reserved. 37. Email Verification Message 2010, The CT Groups All rights reserved. 38. Ready to Use New Account 2010, The CT Groups All rights reserved. 39. Sign Into New Account 2010, The CT Groups All rights reserved. 40. Finish Account Setup 2010, The CT Groups All rights reserved. 41. Add More Connections 2010, The CT Groups All rights reserved. 42. Soft Selling Pitch 2010, The CT Groups All rights reserved. 43. Account Established! 2010, The CT Groups All rights reserved. 44. The Search Box 2010, The CT Groups All rights reserved. 45. The Search BoxSearch Box is a central tool for LinkedIn.Use the drop-down menu to select the area you want to search using. Click to activate drop-down menu. 2010, The CT Groups All rights reserved. 46. People Advanced SearchFilter: Current, Past, Pastor Current, Past notFind ZIP by CurrentCity NameMile Radiusfor Search 2010, The CT Groups All rights reserved. 47. Jobs Advanced Search 2010, The CT Groups All rights reserved. 48. Answers Advanced Search A LinkedIn community Question & Answer library where you may ask or offer answers to questions asked. If done professionally, can raisevisibility and professional image within LinkedIn and those involved. 2010, The CT Groups All rights reserved. 49. Inbox Advanced SearchTool to search your LinkedIn Inbox for received mail from otherLinkedIn members. Done to prevent e-mail addresses fro