#Nottsjobsfair - Linkedin and personal brand advice for jobseekers
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Transcript of #Nottsjobsfair - Linkedin and personal brand advice for jobseekers
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LINKEDIN WORKSHOP 2011PERSONAL BRANDING
@
@macs_jamest#nottsjobsfair
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Who am I? Who are Macs?
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If you use Social Media……you already have a
PERSONAL BRAND
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The Social Opportunities:
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Your biggest ROI:
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Linkedin – Your ability Who uses it every day? Who doesn’t use it at all? What one thing do you hope to take from this evening?
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Why is it so powerful?Over 250 million users worldwide13 million users in the UK – exponential growthLondon is most active City in the worldOver 46% are Senior Decision MakersFastest growing demographic = YOU!Based on “Key Word” criteria & BOOLEAN searchIt’s not Facebook BRAND YOU
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Who’s Using Linkedin… and Why?
University students Graduates Job Hunters MD’s of SME’s HR Teams in Blue Chip Interviewing Line Managers The entire recruitment industry
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What’s in it for you…?
Access to business informationAccess to recruitment managersAbility to search for anyone you want to find
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What’s in it for you…?Build a network with other young professionals – the further your career progresses = not what you know its who you knowIn your 40’s, 80% of career opportunities come via your network – so start building it nowIt’s a way of you controlling communications with people like usPeople you deal with today… will you need them in 10 years time?
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What’s in it for you…?
Digital is here to stay – if you’re not ‘with it’ you’ll be left behind
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LINKEDIN WORKSHOP 2011SUGGESTED ACTIONS…
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SMART PROFILES - youMy assumption – visibility & contactabilityKeyword/s and Scoring – ensure people you want to find you, can find you.Name & contact details in headline – be the easiest person (like you) to contact.Be memorable - visuallyGroups – be more “contactable”Recommendations – “people buy people who other people rate & trust”
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Here’s one I made earlier…
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The Search…
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The Results
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GROUPS & LIONSThere really is a group for everything you can imagine Get involved in Group Discussion If there’s only 1 Group you join… school/university alumni
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LIONs
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Searching How to use Boolean search… Saving (Boolean) Searches to increase efficiency…
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Other Social Sites
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We believe that you should be using…
Slideshare – as a learning portalAnd wordpress – to blog, to have an opinion on current business issues – build your brandFacebook – to follow brand pagesTwitter – jobs are posted all the time – learn how to listen effectively
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Q&A…. And a quick
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Just in case you’re interested…
You can click here to engage with Macs via the various social channels – http://www.macildowie.com/about/social-mediaMacildowie Dream Job functionality is worth a look http://www.macildowie.com/candidates/dream-job
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Thankyou & Good Luck@macs_Jamest