IMPACT OF SOCIAL MEDIA ON NOT FOR PROFIT SECTOR

Emily Nguyen210215259

OVERVIEWSocial Media has disrupted the way we communicate and share ideas

The overall implications it has on not for profit marketing & fundraising

Social Media increases demand for transparency & authenticity

Best Case Practices & Worst Case Practices of Not for Profits & Social Media

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• Everyone can produce Content• Global convergence• Access to Technology• Need for Transparency

WHAT SHAPED THE ISSUE?

IMPLICATIONS ON….

• MARKETING • FUNDRAISING

WHAT SHOULD NOT FOR PROFITS DO?

1.Learn to Lose Control (Mr. Splashy Pants)

2.Tell a story in the way your audience will best receive it

3.Understand & connect genuinely. Don’t just push.

WHAT DID I LEARN?

• It’s not just about having the platforms or audience, it’s about how you engage them.

• Social Media is a highly under utilized tool in NFP, but is emerging & constantly evolving

• Proactive not reactive