Note by Philips & Bruynzeel
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CO BRANDING
Bruynzeel & Philips
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Bruynzeel maakt kleurpotloden, viltstiften, vulpennen, balpennen en schrijfwaren voor creatieven. Ze hebben twee premiere doelgroepen: kinderen en creatieve volwassenen.
Voor de kinderen maken ze pennen waarmee ze langdurig kunnen schrijven en een zo goed mogelijke schrijfhouding aanleren. Hiermee bevorderen ze het handschrift van de kinderen al op een vroeg stadium.
BRUYNZEEL
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Een combinatie van twee unieke kwaliteiten garandeert dat wij onze belofte ‘sense and simplicity’ waar kunnen maken. Die kwaliteiten zijn begrip voor mensen en de integratie van technologie en productontwerp.
Bij productinnovaties stellen zij altijd de eindgebruiker centraal door uit te gaan van hun behoeften en wensen.
PHILIPS
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‘Terwijl er vroeger aan elkaar werd geschreven, is de huidige generatie overgestapt op een 'gemengd handschrift'. Schomaker komt soms een hoofdletter R tegen middenin een woord. Hoofdletters, kleine letters en cursieve letters staan kriskras door elkaar.
'De authenticiteit is weg als iedereen op de computer werkt.'
http://www.volkskrant.nl/vk/nl/2672/Wetenschap-Gezondheid/article/detail/3157881/2012/02/06/Jongeren-schrijven-onleesbaar-en-krijgen-kramp-door-computer.dhtml
INSIGHT
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http://bright.nl/handschrift-jongeren-onleesbaar-door-gebruik-toetsenbord
‘Jongeren zijn het schrijven met een pen verleerd. Hun handen verkrampen bij het schrijven en het handschrift van velen is onleesbaar.’
INSIGHT
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Het terug brengen van authenticiteit in het dagelijks leven aan de hand van persoonlijke grafologie.
BRAND COMMITMENT
Note is een product met bijbehorende service die het delen van handgeschreven berichten digitaal mogelijk maakt.
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SERVICE
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CAMPAGNE
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The Service.All your handwritten scribbles, writings or drawings are automaticly saved to your online cloud. The cloud is accesable by iPhone/iPad app or by webbrowser. From there you can send your Note to wherever you want; mobile-text, email or cloud-to-cloud. The Note enables you to keep your handwriting in this digital era.
The Product.Note is a motion sensor that tracks your movement and digitalizes your handwriting. The device can be added on to every Bruynzeel pen. This makes you able to save and send any scribble you make. Whenever you start writing hit start/stop and when you’re finished hit start/stop again. The writing will be saved on your online cloud, saving all your notes with one click of the button.
gisele’s drawing onto her personal cloud
Find more at savingauthenticity.com
The Service.All your handwritten scribbles, writings or drawings are automaticly saved to your online cloud. The cloud is accesable by iPhone/iPad app or by webbrowser. From there you can send your Note to wherever you want; mobile-text, email or cloud-to-cloud. The Note enables you to keep your handwriting in this digital era.
The Product.Note is a motion sensor that tracks your movement and digitalizes your handwriting. The device can be added on to every Bruynzeel pen. This makes you able to save and send any scribble you make. Whenever you start writing hit start/stop and when you’re finished hit start/stop again. The writing will be saved on your online cloud, saving all your notes with one click of the button.
peter’s personalmessage to mary’s smartphone
Find more at savingauthenticity.com
![Page 17: Note by Philips & Bruynzeel](https://reader034.fdocuments.net/reader034/viewer/2022051610/5482d748b07959420c8b48de/html5/thumbnails/17.jpg)
The Service.All your handwritten scribbles, writings or drawings are automaticly saved to your online cloud. The cloud is accesable by iPhone/iPad app or by webbrowser. From there you can send your Note to wherever you want; mobile-text, email or cloud-to-cloud. The Note enables you to keep your handwriting in this digital era.
The Product.Note is a motion sensor that tracks your movement and digitalizes your handwriting. The device can be added on to every Bruynzeel pen. This makes you able to save and send any scribble you make. Whenever you start writing hit start/stop and when you’re finished hit start/stop again. The writing will be saved on your online cloud, saving all your notes with one click of the button.
John’s scribbles from college onto his cloud
Find more at savingauthenticity.com
The Service.All your handwritten scribbles, writings or drawings are automaticly saved to your online cloud. The cloud is accesable by iPhone/iPad app or by webbrowser. From there you can send your Note to wherever you want; mobile-text, email or cloud-to-cloud. The Note enables you to keep your handwriting in this digital era.
The Product.Note is a motion sensor that tracks your movement and digitalizes your handwriting. The device can be added on to every Bruynzeel pen. This makes you able to save and send any scribble you make. Whenever you start writing hit start/stop and when you’re finished hit start/stop again. The writing will be saved on your online cloud, saving all your notes with one click of the button.
Mary’s personal message to john’s emailaccount
Find more at savingauthenticity.com
The Service.All your handwritten scribbles, writings or drawings are automaticly saved to your online cloud. The cloud is accesable by iPhone/iPad app or by webbrowser. From there you can send your Note to wherever you want; mobile-text, email or cloud-to-cloud. The Note enables you to keep your handwriting in this digital era.
The Product.Note is a motion sensor that tracks your movement and digitalizes your handwriting. The device can be added on to every Bruynzeel pen. This makes you able to save and send any scribble you make. Whenever you start writing hit start/stop and when you’re finished hit start/stop again. The writing will be saved on your online cloud, saving all your notes with one click of the button.
lotte’s scribble to daddy’s iphone
Find more at savingauthenticity.com
![Page 18: Note by Philips & Bruynzeel](https://reader034.fdocuments.net/reader034/viewer/2022051610/5482d748b07959420c8b48de/html5/thumbnails/18.jpg)
Raymond Kluun.Voor hij zich op het schrijven toelegde, was Van de Klundert actief in de marketing. In 2001 verloor hij zijn eerste vrouw Judith op 36-jarige leeftijd aan kanker. Hij verkocht zijn marketingbureau, vertrok met zijn 3-jarige dochter naar Australië en verwerkte zijn ervaringen in zijn debuutroman Komt een vrouw bij de dokter (2003). Meer dan 1 miljoen exemplaren gingen inmiddels over de toonbank.
followKluun’s notesat nightwriters
Note turns your analog scribbles into digital objects. Your Notes are saved on your own
Cloud and from their they can travel all over the world.
De Scheiding, 26 mei 2012.
Mijn Familie, 28 mei 2012.
Contrast, 3 juni 2012.
Follow Kluun at mynote.com/kluun
Kim Feenstra.Feenstra deed in het voorjaar van 2007 mee aan Holland’s Next Top Model, waar ze de hoofdprijs won. Later in de uitzending bekende Feenstra dat ze slechthorend is aan beide oren, door een ongeluk dat ze als kind had. Aan het einde van de race haalde ze de juryleden over met verschillende poses en haar catwalkprestaties.
Followkim’s notesfrom AFW2012
The DKNY catwalk show.
Loved this dress by R. Lauren.
Absolutely fantastic high heels.
Note turns your analog scribbles into digital objects. Your Notes are saved on your own
Cloud and from their they can travel all over the world.
Follow Kluun at mynote.com/kim
![Page 19: Note by Philips & Bruynzeel](https://reader034.fdocuments.net/reader034/viewer/2022051610/5482d748b07959420c8b48de/html5/thumbnails/19.jpg)
The Service.All your handwritten scribbles, writings or drawings are automaticly saved to your online cloud. The cloud is accesable by iPhone/iPad app or by webbrowser. From there you can send your Note to wherever you want; mobile-text, email or cloud-to-cloud. The Note enables you to keep your handwriting in this digital era.
The Product.Note is a motion sensor that tracks your movement and digitalizes your handwriting. The device can be added on to every Bruynzeel pen. This makes you able to save and send any scribble you make. Whenever you start writing hit start/stop and when you’re finished hit start/stop again. The writing will be saved on your online cloud, saving all your notes with one click of the button.
John’s scribbles from college onto his cloud
Find more at savingauthenticity.com
The Service.All your handwritten scribbles, writings or drawings are automaticly saved to your online cloud. The cloud is accesable by iPhone/iPad app or by webbrowser. From there you can send your Note to wherever you want; mobile-text, email or cloud-to-cloud. The Note enables you to keep your handwriting in this digital era.
The Product.Note is a motion sensor that tracks your movement and digitalizes your handwriting. The device can be added on to every Bruynzeel pen. This makes you able to save and send any scribble you make. Whenever you start writing hit start/stop and when you’re finished hit start/stop again. The writing will be saved on your online cloud, saving all your notes with one click of the button.
Mary’s personal message to john’s emailaccount
Find more at savingauthenticity.com
The Service.All your handwritten scribbles, writings or drawings are automaticly saved to your online cloud. The cloud is accesable by iPhone/iPad app or by webbrowser. From there you can send your Note to wherever you want; mobile-text, email or cloud-to-cloud. The Note enables you to keep your handwriting in this digital era.
The Product.Note is a motion sensor that tracks your movement and digitalizes your handwriting. The device can be added on to every Bruynzeel pen. This makes you able to save and send any scribble you make. Whenever you start writing hit start/stop and when you’re finished hit start/stop again. The writing will be saved on your online cloud, saving all your notes with one click of the button.
lotte’s scribble to daddy’s iphone
Find more at savingauthenticity.com
The Service.All your handwritten scribbles, writings or drawings are automaticly saved to your online cloud. The cloud is accesable by iPhone/iPad app or by webbrowser. From there you can send your Note to wherever you want; mobile-text, email or cloud-to-cloud. The Note enables you to keep your handwriting in this digital era.
The Product.Note is a motion sensor that tracks your movement and digitalizes your handwriting. The device can be added on to every Bruynzeel pen. This makes you able to save and send any scribble you make. Whenever you start writing hit start/stop and when you’re finished hit start/stop again. The writing will be saved on your online cloud, saving all your notes with one click of the button.
gisele’s drawing onto her personal cloud
Find more at savingauthenticity.com
The Service.All your handwritten scribbles, writings or drawings are automaticly saved to your online cloud. The cloud is accesable by iPhone/iPad app or by webbrowser. From there you can send your Note to wherever you want; mobile-text, email or cloud-to-cloud. The Note enables you to keep your handwriting in this digital era.
The Product.Note is a motion sensor that tracks your movement and digitalizes your handwriting. The device can be added on to every Bruynzeel pen. This makes you able to save and send any scribble you make. Whenever you start writing hit start/stop and when you’re finished hit start/stop again. The writing will be saved on your online cloud, saving all your notes with one click of the button.
peter’s personalmessage to mary’s smartphone
Find more at savingauthenticity.com
Raymond Kluun.Voor hij zich op het schrijven toelegde, was Van de Klundert actief in de marketing. In 2001 verloor hij zijn eerste vrouw Judith op 36-jarige leeftijd aan kanker. Hij verkocht zijn marketingbureau, vertrok met zijn 3-jarige dochter naar Australië en verwerkte zijn ervaringen in zijn debuutroman Komt een vrouw bij de dokter (2003). Meer dan 1 miljoen exemplaren gingen inmiddels over de toonbank.
followKluun’s notesat nightwriters
Note turns your analog scribbles into digital objects. Your Notes are saved on your own
Cloud and from their they can travel all over the world.
De Scheiding, 26 mei 2012.
Mijn Familie, 28 mei 2012.
Contrast, 3 juni 2012.
Follow Kluun at mynote.com/kluun
Kim Feenstra.Feenstra deed in het voorjaar van 2007 mee aan Holland’s Next Top Model, waar ze de hoofdprijs won. Later in de uitzending bekende Feenstra dat ze slechthorend is aan beide oren, door een ongeluk dat ze als kind had. Aan het einde van de race haalde ze de juryleden over met verschillende poses en haar catwalkprestaties.
Followkim’s notesfrom AFW2012
The DKNY catwalk show.
Loved this dress by R. Lauren.
Absolutely fantastic high heels.
Note turns your analog scribbles into digital objects. Your Notes are saved on your own
Cloud and from their they can travel all over the world.
Follow Kluun at mynote.com/kim
![Page 20: Note by Philips & Bruynzeel](https://reader034.fdocuments.net/reader034/viewer/2022051610/5482d748b07959420c8b48de/html5/thumbnails/20.jpg)
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1- 1 -
PRESENTATIE EINDEXAMEN ADVERTISING
WILLEM DE KOONING ACADEMIE ROTTERDAM
Louk Derks & Kevin Corcoran
1- 1 -
PRESENTATIE EINDEXAMEN ADVERTISING
WILLEM DE KOONING ACADEMIE ROTTERDAM
Louk Derks & Kevin Corcoran
Kevin [email protected]
06 300 333 14
Louk [email protected]
06 45 03 64 47