Topic: Introduction To Research

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Dr.Norazmawati Md.Sani @ Abd.Rahim (Dr.Nora)E08/102B

04-6533161norazmawati@usm.my

http://drnorazmawati.blogspot.com21 Februari 2013

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Lecturers: Course Assessment:Associate Prof. Dr. Aldrin Abdullah 60% Final ExamDr. Norazmawati Md. Sani @ Abd. Rahim 40% Course WorkDr. Syarmila Hany HaronDr. Normah Abdul Latip

Week

Date Topic Lecturer

1 21.02.2013 Introduction to Research Dr. Norazmawati2 28.02.2013 How to Start a Research Dr. Norazmawati3 7.03.2013 Sampling, Frequency Distributions & Data

PresentationDr. Norazmawati

4 14.03.2013 Cost Benefit Analysis (Assignment 20%) Dr. Normah5 21.03.2013 Cost Benefit Analysis Dr. Normah6 28.03.2013 Contigent Valuation Method Dr. Normah7 04.04.2013 Contigent Valuation Method Dr. Normah8 6-

14.04.2013

Mid Semester Break

9 18.04.2013 Introduction to Bivariate (Assignment 20%) Dr. Syarmila10 25.04.2013 Types of Dispersion Dr. Syarmila11 02.05.2013 Research Methods Dr. Syarmila12 09.05.2013 Inferential Data Analysis: Correlation AP Dr.Aldrin13 16.05.2013 Inferential Data Analysis: Regression AP Dr.Aldrin14 23.05.2013 Measures of Association AP Dr.Aldrin15 30.05.2013 Summarization of Data AP Dr.Aldrin16 1-

09.06.2013

Revision Week

1. Introduction To Research2. Definition of Research3. Definition of Quantitative4. Examples of The Quantitative

Questions5. Structure of Quantitative & Qualitative

Proposal6. The Importance of Research7. Types of Research8. Conclusions

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INTRODUCTION TO RESEARCH

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What is research?

The process of finding solutions to a problem after a thorough study & analysis of the situational factors.

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Can be described as a systematic & organized effort to investigate a

specific problem that needs a solution.

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It is a series of steps designed & followed with the goal of finding answers to the issues that are of

concern to us in the work environment.

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It involves a series of well-thought-out & carefully executed

activities that will enable us to know how the problems can be solved or at least minimized.

Diligent & systematic inquiry / investigation into a subject in order

to discover facts/principles.

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To discover truth.

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When you need to conduct a research?

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Research University

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Large Firms – R&D

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How to conduct research?

Quantitative & Qualitative.

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What Is Quantitative?

Quantitative research is the systematic scientific

investigation of properties.

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Is widely used in both the natural sciences & social sciences, from physics &

biology to sociology & journalism.

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The objective of quantitative research is to

develop & employ mathematical models, theories & hypotheses pertaining to natural

phenomena.

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The process of measurement is central to quantitative

research because it provides the fundamental connection

between empirical observation & mathematical expression of quantitative

relationships.

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Examples of The Quantitative Questions

1. Do boys & girls differ on their studio grades?

2. Do fathers with university education have kids who do better on math achievement?

3. Are there differences between national & international students on the studio achievement?

4. Is there a significant association between gender & studio grades in HBP?

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Quantitative Format

1. Title page2. Abstract

3. Introduction4. Literature review

5. Methodology6. Timeline, budget &

preliminary chapter outline

7. References8. Appendices

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Qualitative Format1. Title page2. Abstract

3. Introduction4. Procedure

5. Preliminary findings6. Anticipated

outcomes7. Timeline, budget &

preliminary chapter outline

8. References9. Appendices

What differentiate a University

& High School/

Institute?University deals With evolving

Knowledge & schoolDeals with

Established knowledge.

What differentiate a Malaysian Public University &

Private University at the moment?Research.

What are the factors that differentiate

Between universities?Research.

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What is a Types of Research?

To solve a currently existing problem in the work setting &

applying the results of its findings to solving specific problems.

Example: Students are chatting with a Facebook during a lecture.

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To improve our understanding of certain problems that commonly occur in several organizations & industry & how to solve

them.

Example: What contributes to the higher organization’s performance?.

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To generate more knowledge & understand the phenomena that

occur.

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To build theories based on the research result.

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Research = process of finding solutions. Definition of Quantitative = systematic

scientific investigation of properties. 8 Structure of Quantitative & 9 Qualitative

Proposal. The Importance of Research = evolving

knowledge. 2 Types of Research.

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Research methods for business: A Skill Building Approach by Uma Sekaran. John wiley and Sons,Inc.1992.

Basic Statistics for business and Economics: Third Edition by Douglas A. Lind, Robert D. Mason and William G. Marchal, Mc Graw Hill, 1994

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