Not Your Mamma’s Admissions: Creating a Better Experience for Applicants and Your Admissions Staff

Not Your Mamma’s Admissions

Brian Wm. Niles Founder & Chief Evangelist, TargetX

@brianwmniles

Creating a Better Experience for Applicants and Your Admissions Staff

Abe Gruber Senior Sales Engineer, TargetX

@abegruber

Setting Expectations

Introductions TRENDS: Applying to College Today

A New Way to Apply to College TRENDS: Making Admissions Decisions Today

An Better Way to Read Applications

Brian Wm. Niles Founder & Chief Evangelist TargetX

Your Guides Today

Abe Gruber Senior Sales Engineer TargetX

Applying toCollege Today

Students Institutions

Wants an experience that guides them, helps them stay organized and

available on mobile devices.

Needs an experience that is simple and

something that they can manage on their

own and doesn’t require coding.

37Chegg-TargetX Social Admissions Report, 2016

Percent of high school students

used their smartphone primarily to

research colleges

78Chegg-TargetX Social Admissions Report, 2016

Percent said their experience was satisfactory

or frustrating

20Bob Johnson Consulting, 2016

Percent would have a negative opinion of the

institution based on this experience.

67Eduventures Research, 2015

Percent completed some

part of their online application on a mobile device

0Editor’s Note: Until July 2015 :)

Number of admissions applications

designed to be completed on a smartphone.

Everything hasnow changed.

Pick a type of application Fill out the “cards”

Use the sidebar to navigate Make sure you submit it at the end

For today’s exercise, this is avery basic application

No Recommendations No Essay or Personal Statement

No Application Fees

Making Admissions Decisions Today

With all the technology today …

Not so mobile friendly.

Compiling Lots of Information Attaching Important Documents

Checklist Items Completed Read, Comment, Recommend

Tiered Decision Process

Bookmarks & Scorecards Scroll Through Documents

Score Each Section Make a Final Decision & Submit

Logout & Check Your Email

If you said Accept, return to targetx.com/apply

See your decision!

Mobile Designed Experience Eliminate Data Integration

Decisions Made from Anywhere Automate the Process Everywhere

Questions?

(and congratulations on being admitted ;)

Thank you

Not Your Mamma’s Admissions: Creating a Better Experience for Applicants and Your Admissions Staff

Education

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