Not Just Karaoke
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Transcript of Not Just Karaoke
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Not Just Karaoke
Roger Dahle Nicholas Arment Hanif Boykin Elizabeth Valles
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Original BMC and Tested Value Proposition
•What were our value proposition hypotheses?1. Easy Accessibility
2. Convenience for both Talent Coaches & Artists
3. Cost Reduction
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Low Fidelity Minimum Viable Product
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Low Fidelity Minimum Viable Product
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Customer Development Summary
MVP and How We Tested It Customer Development:
▪ What did potential customers think about our value proposition hypotheses?▪ 50+ customers interviewed
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Survey MonkeySurvey Link: Surveymonkey.com/s/FB7BF5X
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Key Insights – Customer Development
&
BMC ChangesKey Insights
Majority customers showed interested in the product
Would like to use such an app to help create additional exposer
Many interviewed felt creating a fun competitive atmosphere would add value ( Change to BMC)