Not just a

birder’s affair!

A Village Event

How can we make the Stanford Bird Fair a village event..

• Sponsors introduction• Some facts on birding

and Avitourism• Why Stanford’s special• What’s planned for the

Bird Fair• Discussion , Ideas

A CollaborationTo Deliver A Bigger Better Bird Fair

Sponsors for 2013

And...

Some Avitourism facts…..

Avi-Tourism Potential Avi-Tourist’s...

• World wide - 3 Million “birding” trips taken each year

• In South Africa per yearo International visitors -

Up to 40,000o Local - 13,000 to

24,000• International spend

+R1.27b / year• Local spend between

R482 and R890 million (dti Avitourism Report-2010)

• Spend more than those in other niche market segments

• Have higher income levels, • Take longer trips and visit multiple

provinces more than mainstream tourism market segments.

• Spend a higher total number of days per year travelling for birding purposes.

• Are categorised as casual (33%), enthusiastic (57%) & fanatical (10%)Enthusiastic avitourists are the

core market for birding activities

Birding is one of the fastest growing nature-based tourism activities world-wide

Why is Stanford a worthy

birding area?• 250+ bird species in a 35km radius from

Stanford• Vegetation diversity

11 Vegetation Types1. FOz6 Southern Coastal Forest2. FS7 Overberg Dune Strandveld3. FF1 Agulhas Limestone Fynbos4. FFs12 Overberg Sandstone Fynbos5. FFd7 Agulhas Sand Fynbos6. AZe2 Cape Esturine Salt marshes7. AZf1 Cape Lowland Freshwater Wetland8. FFf1 Elim Ferricrete Fynbos9. AZd3 Cape Seashore Vegetation 10. FRs11 Western Ruens Shale Renosterveld11. FFb2 Western Coastal Shale band• Endemism (unique to a defined geographic area)

• 30 out of 68 endemic bird species in South Africa occur in close proximity to Stanford• Western Cape is the most important endemic bird area in

Africa

Important Birding Areas (IBA’s)A network of sites identified as critical for the long-term

viability of naturally-occurring bird populations, across a range of bird species, for

which a site-based approach is appropriate”.

There are 124 IBA’s in South Africa – 3 of which cover the Stanford Area!

Flagship Species

What is a Flagship Species? Iconic animals that provide a focus for raising

awareness and stimulating action and funding for broader conservation efforts  (WWF)

Species that capture the imagination of the public and induce people to support conservation action and/or to donate funds

Popular, charismatic species that serve as symbols and rallying points to stimulate conservation awareness and action

Found in Stanford....

BLUE CRANE (Vul)BLACK HARRIER (NT)

DENHAMS BUSTARD (Vul)BANK CORMORANT (Vul)

AGULHAS LONG-BILLED LARK (NT)AFRICAN BLACK OYSTERCATCHER (NT)

Red Data SpeciesEndangered (EN)• Damara Tern• Roseate TernNear Threatened (NT)• African Black

Oystercatcher • Agulhas Long-billed Lark • Black Harrier • Cape Cormorant • Caspian Tern • Crowned Cormorant • Great White Pelican • Greater Flamingo • Knysna Woodpecker • Lanner Falcon • Peregrine Falcon • Secretarybird

Vulnerable (VUL)• African Marsh Harrier • African Penguin • Bank Cormorant • Blue Crane • Cape Gannet • Denham’s Bustard • Martial Eagle Under Threat?• Hottentot Buttonquail

Accessibility to great birding

routes

Stanford Specials to draw the enthusiasts!

Southern Double-collared SunbirdForest BuzzardJackal BuzzardCloud CisticolaFiscal FlycatcherCape GrassbirdLarge-billed LarkKaroo PriniaPied StarlingCape WeaverCape White-eye

Grey-winged FrancolinSentinel Rock-thrushCape Rock-thrushSouthern TchagraCape BulbulBlack HarrierSwee WaxbillCape Spurfowl Cape SugarbirdGround WoodpeckerSouthern Black Korhaan Orange-breasted Sunbird

Cape Clapper LarkHottentot ButtonquailAgulhas Long billed LarkCape RockjumperCape SiskinVictorin’s WarblerKnysna Woodpecker

A Best Destination

The Bigger, Better Bird Fair

Plan• New 4-5 day program• Impressive guest speakers to

educate, entertain and enthrall• Photography Competition

o 3 Categories of Serial / Professional, Open and special Blue Crane category

• Exhibition Centre• Photography Competition• Local art display• Children's art display• Birdlife SA support • Photography equipment & binocular

displays

• Photographic workshop• By Peter Chadwick• Supported by Nikon

Avi-tourists are often

accompanied by spouses

who are likely interested

in activities other than

birding.

Opportunity to cross-sell

avi-tourism with other

activities – wine tasting,

garden viewing, horse-

riding, spa days...

The Bigger, Better Bird Fair

PlanEvents & Outings• Guided fynbos bird walks• Guided seabird outing to

tern roost at Danger Point• Pelagic trip to Dyer Island• Riverboat cruises• Gala Dinner for VIP guests

Promotion &

Marketing Promotion to both local and

wider audience

Marketing to De Hoop

database of 80,000 people

Promotion through Bird Life

SA & club affiliates

Stanford Info

Stanford Bird Club website

Local radio & press

Stanford to De Hoop return flight for whale watching, guided bird

outing & lunch

Stanford Villagers –

Participation • Value add accommodation

packages• Bird Fair accommodation

“specials”• Promote birder friendly

establishments• Wine tasting specials• Lunch offers at local farms• Picnic hampers for guided outings• Venue & Catering for Gala Dinner• Riverboat cruise drinks & snacks

Stanford Villagers -

Participation

Showcase village for Country Life Article

(Peter Chadwick visiting end June)

• Mini food festival in Stanford Square -“unplugged” music, serving local food, wine, beer

• Children’s activities and entertainment

Promote the Bird Fair ... Spread the word

Our Ambition

Make 2013 Bird Fair memorable

Position Stanford as a South African “birding hotspot”

Create ongoing avitourism opportunities for our village

Live up to our “Best Village Destination” Award

Thank you!