Not convinced ?Not convinced ?

About the distribution system About the distribution system in Indiain India

Want to launch the company Want to launch the company products / patented productsproducts / patented products

All over India at All over India at onceonce

Distribution problemDistribution problem

Major worryMajor worry

Company registration and product registration is long process. Company registration and product registration is long process.

Complex system of distribution which involves appointment of Complex system of distribution which involves appointment of C & F / Super Stockiest / Stockiest on operational basis. This involves C & F / Super Stockiest / Stockiest on operational basis. This involves spending more time and money.spending more time and money.

It will take more time to launch the molecule all over India which will It will take more time to launch the molecule all over India which will increase marketing input cost.increase marketing input cost.

Different trade policies in different states which makes difficult to Different trade policies in different states which makes difficult to workout a uniform strategy in terms of margins to the distribution workout a uniform strategy in terms of margins to the distribution network network

Local associations approval to launch the products / companyLocal associations approval to launch the products / company

Difficult to workout a uniform strategy in reporting system.Difficult to workout a uniform strategy in reporting system.

Current situationCurrent situation

Entry of a finest Entry of a finest pharmaceutical & healthcare pharmaceutical & healthcare distribution network in India distribution network in India

……

R.S.M – INDIAR.S.M – INDIANationwide networkNationwide network

R.S.M – INDIANationwide networkNationwide network

R.S.M – INDIA is the innovation of R.S.M – INDIA is the innovation of R.S.M Pharma Pvt.Ltd. Bangalore ; a R.S.M Pharma Pvt.Ltd. Bangalore ; a Rs. 40 crore turnover distribution company Rs. 40 crore turnover distribution company and having a ambitious vision of reaching and having a ambitious vision of reaching Rs.200 crores turnover by 2010.Rs.200 crores turnover by 2010.

Choice of distribution networkChoice of distribution network

11

Company ware-house Company ware-house depot.depot.Super stockiest / Super stockiest / C & FC & FStockiestStockiestRetailerRetailer

22

C & F / C & AC & F / C & ASuper stockiest Super stockiest StockiestStockiestRetailerRetailer

Choice of distribution networkChoice of distribution network11

Company ware house - 5%Company ware house - 5%

C & f / C & A - 2.5 % C & f / C & A - 2.5 %

Stockiest - 10%Stockiest - 10%

Retailer - 20 %Retailer - 20 %

R.S.M – INDIANationwide networkNationwide network

RSM – INDIA RSM – INDIA

C & F FOR THE STATEC & F FOR THE STATE

STOCKIEST FOR THE CITYSTOCKIEST FOR THE CITY

RETAILERS RETAILERS

R.S.M – INDIAR.S.M – INDIANationwide networkNationwide network

R.S.M – INDIA will do company registration and product R.S.M – INDIA will do company registration and product registration on behalf of the company. registration on behalf of the company. R.S.M – INDIA provides ready distribution network of R.S.M – INDIA provides ready distribution network of C & F / super-stockiest / stockiest which will save time & C & F / super-stockiest / stockiest which will save time & money.money.R.S.M – INDIA provides Central ware-house at R.S.M – INDIA provides Central ware-house at Bangalore which cuts infrastructure cost.Bangalore which cuts infrastructure cost.R.S.M – INDIA can workout uniform margin to the R.S.M – INDIA can workout uniform margin to the distribution network.distribution network.R.S.M – INDIA provides uniform reporting system which R.S.M – INDIA provides uniform reporting system which ensures all necessary reports reach in time.ensures all necessary reports reach in time.Company can readily launch its product all over India Company can readily launch its product all over India which cuts marketing input cost.which cuts marketing input cost.

ChooseChoose

R.S.M – INDIA Nationwide networkNationwide network