Social MediaNorthwestern Technologies

Agenda

• Social Media Defined• History• Impact

– National– Corporate– IT

• Benefits– Marketing– Reputation– Customer Service– Competitiveness

• Summary

What Is Social Media?

• Online community• Share:– Text– Images– Videos– Audio– Ideas– Lives

The Cyber Frontier

• 1978 – BBS• 2002 – Friendster• 2003 – MySpace• 2004 – Flikr• 2005 – YouTube • 2006 – Facebook• 2006 – Twitter

What’s the Big Deal?• Massive marketplace• 91% on SM• >20% time on SM• In top 10 sites

Social Media & Corporations• 34% Blogging• 70% Facebooking• 77% Tweeting

Social Media & IT Industry

• 59% Growth in SM in 2014

Marketing Online

• Bigger market• Targeted marketing• Greater ROI• Less Expensive

Reputation Management• Current reputation• Find problems• Fix problems• Shape public opinion• Case study: Dell

Customer Service

• On same level• Less stuffy• Faster response• Friendlier• Improved service

Staying Competitive

• New ideas• New products• New leads• Check out competition• Analytics

Summary

• Huge market• Efficient marketing• Help public image• Enhance customer service• Remain competitive

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