Northwestern Technologies marketing strategy
-
Upload
jonathan-adcox -
Category
Technology
-
view
198 -
download
2
Transcript of Northwestern Technologies marketing strategy
Recruit for in-person focus groups
Significantly less expensive
Question your audience at a moment’s notice
Get genuine responses
More flexible and adaptable
the Reasons why
of Social Media
Social Media Petition impacts the outcome
of events.
Getting that One on One to win an
Election.
Promotional Technique to promote Brand
Visibility
RepeatThe Process
The Engagement Process
Assess
Constantly assess and Reasses.
Productivity
How it measures up
PROCESS
Compliment
ComplaintOther Issue
Improved salesmore than half of marketers who have been using social media for at least 3 years report it has helped them improve sales
Increased exposure Nearly all marketers (95%+) who've been employing social media marketing for two years or longer report it generates exposure for their businesses.
Grew business partnerships more than half of marketers who've invested at least 1 year in social media marketing also report that new partnerships were gained
Reduced marketing expenses Nearly half of those who spend at least 6 hours per week or more on social media efforts saw a benefit of reduced marketing expenses.
Increased traffic78%+ of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.
consumer research via social media
It Works
TheCustomer
Make you visable to customers and putsa human behind the product
Creates relationships with people who we would not have reached otherwise
RoleIt puts a face on the the company
via Social Voice
1.EWOMAnalysis indicates that a
significant percentage of
marketing’s impact is
delivered through Social
Voice
Effectiveness in Social Media
Social media enables you to :
• Share your expertise and
knowledge
• Tap into the wisdom of your
consumers
• Enables customers helping
customers
• Engages prospects through
customer evangelism
No Market Lingo
• Companies are tired of the market lingo
Key Influencers
•Optimize your brand by comunicating with those who will promote your product
Time is Money
•The more time you invest the more money you can make
PROCESS
Works Cited
MarketShare/ KellerFay Group. Quantifying the Role of Social Voice in
Marketing Effectiveness. 25 October 2012. 7pages. Accessed: 24
July 2013. http://marketshare.com/images/documents/white-
papers/marketshare_kellerfay_socialvoice-executivesummary.pdf
Stelzner, Michael. 2013 Social Media Marketing Industry Report (2013) 43
pages.
Http://www.socialmediaexaminer.com/SocialMediaMarketingIndustry
Report2013.pdf
Lake, Laura. Social media gives marketers a voice and provides the
human interaction human crave in today's society. 2013. 1 page.
http://marketing.about.com/od/strategytutorials/a/socialmediamktg.ht
m
Wikipedia. Social media marketing. 2010. 1 page. Accessed: 21 July
2013. http://en.wikipedia.org/wiki/Social_media_marketing
Mkhmarketing. Consumer as Chief Marketing Officer. 2013.
http://mkhmarketing.wordpress.com/2013/02/11/consumer-as-chief-
marketing-officer/